Episoder
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In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore Association (ICBA), hosted by Myra Haley. We delve into the unique challenges and opportunities within the collegiate retail industry. Our guests share their personal journeys, experiences, and the evolving landscape of campus stores. From adapting to local community needs to integrating innovative retail strategies, this episode provides valuable insights for anyone involved in or curious about the collegiate market.
KEY TAKEAWAYS
Personal Journeys in Collegiate Retail: Understanding how industry leaders like John Bebo and Denise Walsh transitioned from traditional retail to collegiate retail, highlighting the unexpected paths and diverse experiences that shape this sector.Importance of Local Engagement: The significance of incorporating local products and brands to enhance the unique identity of each campus store, creating a strong connection with the campus and its community.Revenue Generation vs. Mission-Driven Goals: Balancing financial performance with the mission to serve the campus community, especially in the post-COVID landscape where financial sustainability is critical.Innovation and Adaptability: The role of ICBA's Leading Edge program in helping campus stores identify and implement new trends, brands, and revenue streams, showcasing the importance of continuous innovation.Strategic Campus Integration: How campus stores can align with broader institutional goals, supporting the university's mission, enhancing student experiences, and contributing to the overall brand and culture of the campus.QUOTES
"Every store is unique, even if they are part of a national chain. It's the local touch that makes each one special.""The store can be a bridge, connecting all aspects of campus life and fostering a deeper community engagement.""Independent stores have shown immense agility and dedication during tough times, proving their vital role in the campus ecosystem.""We're always keeping our eyes and ears open for new trends and opportunities to bring value to our member stores and their communities.""It's not just about financial returns; it's about creating a meaningful, emotional connection with the campus community."
Connect and learn more about Jon Bibo and Denise Walsh.
Jon’s LinkedIn: https://www.linkedin.com/in/jonathanbibo/
Denise’s LinkedIn: https://www.linkedin.com/in/deniserwalsh/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we dive deep into the challenges and opportunities within the evolving landscape of college athletics. Our guests, Krista Balogh from the University of Vermont (UVM), discuss the importance of professional development post-pandemic, the strategic role of branding in higher education, and how the emergence of NIL (Name, Image, Likeness) deals is reshaping the student-athlete experience. From the grassroots level of community engagement to the broader implications of university branding, this conversation highlights the intersection of athletics, academics, and the changing dynamics of college sports.
KEY TAKEAWAYS
The Importance of Professional Development: Emphasizing continuous learning and networking in college athletics is crucial, especially post-pandemic when budgets and opportunities have shifted.University Branding: The need for a cohesive brand strategy that resonates across all university departments, from athletics to academics, is paramount in maintaining a strong institutional identity.NIL Impact: The rise of NIL deals has significantly changed the landscape for student-athletes, providing both opportunities and challenges in terms of personal and institutional branding.Community Engagement: Local community involvement and on-campus experiences play a crucial role in fostering a vibrant university culture and enhancing the overall student and alumni experience.Cross-Departmental Collaboration: Collaboration between athletics, academics, and other university departments can create synergies that enhance the overall reputation and effectiveness of the institutionQUOTES
"Professional development took on a new meaning post-pandemic, and it’s something we have to constantly prioritize.""Change brings opportunity. If you don't see the opportunity that comes with change, you're missing the boat.""NIL has deeply impacted what we do every day; it's not just about financial gains, but about promoting our brand in unexpected ways.""The brand can bridge generations and geography, connecting alumni and current students in a powerful way."
Connect and learn more about Krista Balogh.
https://www.linkedin.com/in/krista-balogh-8820b836/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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Mangler du episoder?
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In the episode In The Club powered by Club Colors, we are joined by Krista Balogh from the University of Vermont (UVM) to explore her multifaceted role as the Associate Athletic Director. The conversation covers the unique responsibilities associated with managing external relations, including communications, marketing, ticketing, special events, and licensing. Krista discusses UVM's distinctive mascot, the Catamounts, and their historical significance. The discussion also delves into the charm of Burlington as a quintessential New England college town and the interplay between athletics and academics in shaping a university's brand. Krista shares insights into UVM’s sustainability efforts and the meticulous process behind their recent brand refresh. She emphasizes the importance of patience, communication, and stakeholder engagement in successfully navigating a rebranding initiative.
KEY TAKEAWAYS
Role of External Relations: Understanding the critical role of external relations in balancing athletics and academics to promote the university brand.Unique University Branding: The history and significance of the Catamounts as a mascot and the unique traditions that contribute to UVM's brand.Community and Culture: The importance of community, collaboration, and campus traditions in building a cohesive university identity.Sustainability Efforts: UVM's commitment to sustainability and how it influences product sourcing and university operations.Rebranding Process: Insights into the challenges and strategies involved in a university-wide rebranding initiative.Effective Partnerships: The value of partnerships with companies like Club Colors to streamline licensing and marketing processes.QUOTES
"Athletics is the heartbeat of the university brand, connecting with both the campus and the larger community.""The Catamounts are more than a mascot; they embody the spirit and history of UVM.""Our sustainability efforts are not just a trend but a core part of our university's mission and operations.""A successful rebranding requires collaboration across all university departments and clear communication of new brand elements.""Building relationships and ensuring authenticity in partnerships are key to promoting and protecting the university brand."
Connect and learn more about Krista Balogh.
https://www.linkedin.com/in/krista-balogh-8820b836/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the dynamic world of alumni relations and brand engagement with Northwestern University's Alumni Association team. Discover how they create memorable experiences that align with their institution's mission, leverage their powerful alumni network, and navigate the challenges and opportunities in the field. From iconic events at Wrigley Field to the intricacies of personalized alumni engagement, this episode offers valuable insights for anyone interested in higher education, marketing, and community building.
KEY TAKEAWAYS
Mission Alignment: The importance of aligning organizational missions with alumni engagement strategies to create inspired experiences.Alumni Engagement: Understanding the unique characteristics of Northwestern alumni and leveraging those traits to foster deep connections and engagement.Branded Experiences: How strategic use of branded items can evoke powerful memories and enhance alumni relations.Personalization and Data: Using data-driven insights to personalize alumni engagement and create meaningful experiences.Leveraging Networks: The critical role of alumni networks in career development and community building, particularly through platforms like LinkedIn.QUOTES
"Anytime you've got that sort of dynamic between the mission you hold and how we can help you achieve that mission, that's where beautiful memories can be made.""Northwestern students are high achieving, often involved in multiple fields, and their accomplishments span from arts to hard sciences.""A branded item is not just a thing to give out; it's something that evokes memories and experiences.""We're moving towards personalizing alumni experiences based on their interests and past engagements.""There's no shame in using the incredible network you've built through Northwestern to further your own aims."
Connect and learn more about Bobby Dunlap.
https://www.linkedin.com/in/robertmdunlap/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the importance and impact of alumni engagement, detailing how it fosters lifelong relationships between alumni and the university. The discussion highlights the efforts made to continually engage both current students and alumni through various programs and events. We share insights on the significance of campus traditions, the role of university's brand elements, and strategies to maintain strong alumni networks. Bobby also delves into his personal journey into alumni relations, the collaborative efforts behind successful events, and the ongoing commitment to providing meaningful experiences for graduates.
KEY TAKEAWAYS
Importance of Alumni Engagement: Alumni relations help build lifelong connections between the university and its graduates, supporting them in various stages of their careers and lives.Traditions and Heritage: Unique campus traditions and landmarks, like Northwestern’s Rock and the Purple Line, play a significant role in maintaining alumni engagement.Virtual Engagement: The pandemic has shifted alumni engagement strategies, emphasizing virtual events and programs that reach a global audience.Professional Networks: Involvement in professional networks like CASE (Council for Advancement and Support of Education) enhances alumni relations and provides valuable resources and connections.Lifelong Relationships: From student orientation to retirement, alumni relations aim to ensure graduates remain connected and engaged with the university throughout their lives.QUOTES
"Their relationship with the university doesn't start and end when they step on campus and then when they receive their degree, it's a lifetime relationship.""We don't recruit students; we recruit alumni.""It's not just the marks you have; it's those elements that are unique to your campus that are unique to your community."Connect and learn more about Bobby Dunlap.
https://www.linkedin.com/in/robertmdunlap/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we are in the second part of the interview with Celeste Risimini-Johnson, Chief Merchandise and Operations Officer at Barnes & Noble College. Celeste shares her experiences and reflections on the evolving role of campus stores, moving beyond traditional bookstores to becoming integral parts of the campus community. She highlights the importance of mentorship, customer-focused decision-making, and strategic store layout. Celeste also discusses the balance between innovation and tradition in merchandising, as well as the importance of staying relevant through continuous market research and adapting to new trends. She emphasizes the significance of creating emotional connections with customers and the excitement of participating in events like March Madness. Throughout, she underscores the mission of driving student success, connecting with consumers, and fostering innovation.
KEY TAKEAWAYS
Mentorship and Growth: Valuable lessons from mentors can shape leadership and decision-making, focusing on long-term customer relationships over immediate sales.Customer-Centric Decisions: Emphasizing decisions that benefit customers fosters loyalty and repeat business.Balancing Tradition and Innovation: Maintaining a core of traditional products while introducing innovative items ensures relevance and excitement.The Science of Retail Layouts: Strategic product placement and store design significantly impact customer engagement and sales.Community Integration: Campus stores serve as vital community hubs, connecting with students, faculty, and local residents.Event-Driven Retail: Aligning merchandise and marketing with campus events like sports championships and graduations drives significant engagement and sales.Adapting to Trends: Staying ahead of fashion and product trends requires a proactive approach, including testing in select stores before broader rollouts.QUOTES
"It's not just about the dollars and cents; it's about creating a lifetime relationship with our customers.""Mentors who touch you the most leave an emotional impact, teaching you how to lead with genuine care and investment in your team.""Innovation is the cream on top, but the core foundation of products must always remain strong.""The visual connection in store design, aligning with the brand's DNA, is crucial for engaging customers.""Driving consumer experience is about mission, connection, and innovation – getting these right means we've done our job."
Connect and learn more about Celeste Risimini-Johnson.
https://www.linkedin.com/in/celeste-risimini-johnson-7a47773/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In the inaugural episode of Season 5 with In The Club powered by Club Colors, we interview Celeste Risimini-Johnson, Chief Merchandise and Operations Officer at Barnes & Noble College. We discuss Celeste's inspirations and motivations for pursuing a career in retail and merchandising, as well as her role in supporting the academic success of students. The conversation touches on the importance of understanding the consumer, staying ahead of trends, and creating engaging experiences for customers. Celeste shares insights into the process of merchandising and the balance between core products and innovation. She also highlights the significance of effective leadership and mentorship in driving success in the retail industry.
KEY TAKEAWAYS
Understanding the consumer is crucial in the retail industry. By focusing on the mission and purpose of the brand, retailers can make informed decisions that support the success of their customers.Balancing core products and innovation is key to staying relevant in the market. By offering a mix of traditional and trendy items, retailers can cater to different consumer preferences and drive sales.Effective leadership involves understanding and motivating each team member individually. By recognizing that different people have different motivations and working styles, leaders can create a positive and productive work environment.Merchandising is a science that involves strategic placement and visual appeal. By carefully curating the store layout and product assortment, retailers can guide customers and create an engaging shopping experience.Collaboration and partnerships with vendors and other brands can bring excitement and innovation to the retail space. By leveraging these relationships, retailers can offer unique products and experiences that resonate with their customers.QUOTES
"Every decision we make, every product we purchase, every strategy we put in place is, is it going to support the student, whether it be academically, socially, just drive their success.""You have to be the editor for them. You can't be everything for everyone, but you have to be able to answer that.""Finding a career that bridges your natural skills and passions makes it a more rewarding experience.""You have to find a way to answer your customer's questions and provide a solution that addresses why they're talking to you to begin with.""Creating experiences is key in the retail industry. By hosting events and engaging with customers, retailers can build strong connections and drive customer loyalty."
Connect and learn more about Celeste Risimini-Johnson.
https://www.linkedin.com/in/celeste-risimini-johnson-7a47773/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In the inaugural episode of Season 5 with In The Club powered by Club Colors, as we delve deep into the world of higher education branding, innovation, and campus culture. Hosted by Giancarlo Amador, Myra Haley, Adam Stoczynski, and Chris Jaeger, this season promises to offer engaging roundtable discussions with thought leaders and innovators in the higher education landscape. From marketing strategies to sustainability efforts, join us for insightful conversations that inspire and inform.
KEY TAKEAWAYS
The upcoming season of "In the Club" will focus heavily on higher education, featuring organic conversations and roundtable discussions with passionate experts.Guests are encouraged to share their unique perspectives and stories, whether they are involved in marketing, leadership roles, or campus initiatives.The podcast aims to highlight the diverse messages and missions within higher education branding, including academic achievements, campus events, and community building.The show provides guests with a behind-the-scenes tour of the host's facilities, offering an immersive experience and fostering creativity and collaboration.Expect episodes to cover topics beyond promotional products, exploring diverse interests and passions of the hosts while staying rooted in the realm of branding and innovation.QUOTES
"At the end of the day, we're looking for interesting conversations, looking for thought leaders, innovators...""If you can tell a good story, we want you on here.""Your day is going to be filled mentally, physically. You're going to leave here with this awe inspiring feeling.""We've done it a handful of times over the last couple of years and every single time we have a licensing director come through, it is such an inspiring day."
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In this episode of In The Club powered by Club Colors, John Morris, AdamStoczynski, and Myra Haley are joined by Derick Robertson, Director of Retail Services at Georgia Southern University, who shares his passion for developing a memorable student experience. Derick details the importance of actively listening to what university students have to say and the significance of keeping up with changing trends. He shares how partnerships, such as the one with Club Colors, have played a crucial role in promoting their brand identity and creating impactful marketing solutions. The discussion also navigates through his career journey, going back to college for a master's degree, managing staff, and the excitement and challenges brought about by the NIL rules in college athletics.
KEY TAKEAWAYS
Prioritize the Student Experience: Derick emphasizes the importance of focusing on the student experience to create a vibrant and engaging campus atmosphere.Adaptability and Innovation: College retail needs to evolve with changing times. Derick discusses how being adaptable and open to new ideas is crucial for success.Experiential Marketing: Learn how Georgia Southern University leverages student influencers, commitment boxes, and other experiential marketing techniques to enhance brand engagement.Building Partnerships: Explore the significance of building partnerships with vendors and sponsors who contribute valuable ideas and collaborate in creating memorable experiences.Inclusive Branding: Derick shares the evolution of commitment boxes, making them inclusive for students from various disciplines, fostering a sense of unity and pride in the university.QUOTES
"In college retail, we have been doing the same thing for years. Times are changing, students are changing. It's my job to find new things and meet the students where they're at.""Every campus is unique, even when they share similar qualities. Everyone gets the same treatment, the same interactions, but the conversations might look very different.""College is all about experience. If you can create that experiential place for students to want to be, then you're well ahead of anybody else.""The brands that college is all about experience. It's a hundred percent about experience. Why did you choose to come to our school? Because I wanted the experience."
Connect and learn more about Derick Robertson.https://www.linkedin.com/in/derick-robertson-52aa921b8/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this episode of In The Club powered by Club Colors, John Morris is joined by Christina Brady, the CEO/Co-founder of Luster, a conversational intelligence platform. Christina, a sales revenue creation expert, shares her journey from a financial planner to a successful salesperson at Groupon, highlighting the pivotal moments that led to the creation of Luster. The conversation explores the revolutionary impact of AI-driven role play sales conversations and simulations in sales training, emphasizing the critical need for effective practice. Additionally, they delve into the intricacies of branding, the power of authenticity, and leveraging LinkedIn for social selling. Christina's unique background in theater and arts shapes her content creation approach, with authenticity being the driving force behind her success. The episode also provides a behind-the-scenes look at the challenges and rewards of being a podcast host and unveils Christina's mission to highlight and elevate iconic women in tech through her podcast, "Taking the Lead." Overall, the discussion showcases how AI can enhance human capabilities in sales and touches on various aspects of branding, authenticity, and podcasting in the tech industry.
KEY TAKEAWAYS
The importance of focusing on strengths and outsourcing weaknesses for individual and team success.Christina's transition from a sales role to becoming the CEO and Co-founder of Luster, a stealth-mode AI-driven sales training company.The discipline to focus on function over form and the secret sauce of highlighting domain expertise in building a successful product.Christina's decision-making process: quick and passionate with a focus on learning from mistakes.The concept of "buy versus build" applied to skills and the importance of surrounding oneself with brilliant individuals to fill gaps.The revolutionary impact of Luster in providing a solution for effective sales practice at scale through AI-driven simulations.Importance of Branding: Explore the significance of branding in the go-to-market strategy and how it shapes the way people perceive and engage with a brand.LinkedIn as a Social Selling Tool: Delve into the debate about whether utilizing LinkedIn for social selling should be a key performance indicator (KPI) and the various perspectives on this matter.Authenticity in Social Media: Learn why authenticity is crucial in content creation, and how it can be a force for good in both personal and business contexts.Empowering Women in Tech: Gain insights into Christina's mission to change the face of tech from an equity standpoint, featuring the iconic women of tech and providing them with a platform to be seen and heard.QUOTES
"AI should make you a better you so you can be more creative. That is it. And how do I use this incredible technology to enhance the human being and not replace the human being.""Perfect practice is the ability to say, 'I'm about to hop on a negotiation call with a chief technical officer. You get one shot. But guess what? With Luster, you get as many as you need.'"
Connect and learn more about Christina Brady.https://www.linkedin.com/in/christinapbrady/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. We explore the world of brand culture from the evolution of sports team uniforms to the power of gratitude in personal growth, into the importance of differentiation, innovation, and meaningful connections in the brand landscape. Discover the unexpected insights from Abby's fascination with the Donner Party and the unique perspective Richard gained while listening to Gladiator. Get ready for a rollercoaster of brand experiences and personal stories that highlight the exceptional nature of the University of Utah.
KEY TAKEAWAYS
Brand culture sets a brand apart and aligns with its goals.Incremental sales can be achieved through innovative variations in product offerings.Gratitude journaling can be a powerful tool for personal growth and resilience.The Donner Party serves as a captivating historical analogy for survival and prioritization.Experiences, such as tailgates, contribute to the vibrant and spirited culture at the University of Utah.QUOTES
"When it comes to brand culture, first and foremost, it's something that sets you apart from the other brands.""Incremental sales. Is that what you're calling it? Have you coined that phrase?""Gratitude is such a powerful thing. It's amazing how it can change your mindset.""I'm in the 18 hundreds, you guys. I'm in the Donner Party era.""The best thing about the University of Utah is the people on our campus. This campus attracts the best type of people."
Connect and learn more about Richard Fairchild and Abby Hirschberg.Richard’s LinkedIn: https://www.linkedin.com/in/richardfairchild/
Abby’s LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. Discover the power dynamics of licensing, the importance of collaboration, and exciting initiatives like the Cotopaxi collection and Under Armour partnerships.
KEY TAKEAWAYS
Licensing holds significant power, deciding who gets a license for a university and approving/disapproving artwork.Building foundational relationships with the licensing team is crucial to avoid project disapprovals.Collaboration with well-known brands like Cotopaxi creates excitement and boosts university representation.Innovations like the USS Salt Lake City football uniform highlight the meticulous planning and collaboration involved.QUOTES
"Licensing holds a lot of the power, deciding who gets a license for your university and approving/disapproving artwork.""The licensing team is the middle point to ensure everyone, including athletics and the campus store, is on the same page.""It's about creating experiences and relationships that mean something to individuals.""The licensing team serves as a connector, bridging different parts of the campus together."
Connect and learn more about Richard Fairchild and Abby Hirschberg.
Richard’s LinkedIn: https://www.linkedin.com/in/richardfairchild/
Abby’s LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Adam Stoczynski, and Jason Heiss discuss key strategies for businesses and colleges to make impactful decisions in branding, marketing, and client engagement. They emphasize the importance of advising clients on effective spending, stretching budgets wisely, and creating memorable brand experiences. The conversation delves into current market trends, including the rising significance of spatial branding, technology integration, and the value of personalized experiences.
KEY TAKEAWAYS
Effective Spending & Advising: Advising clients on utilizing their budget effectively is crucial, focusing on stretching dollars wisely and emphasizing the value proposition that distinguishes one brand from another.Spatial Branding & Engagement: Spatial branding not only fosters a vibrant workplace but also reinforces brand values, creating engaging environments that inspire employees.Technology Integration & Personalization: Incorporating technology isn't just about automation but enhancing client experiences. Customization and personalization play pivotal roles in engaging and retaining clients.QUOTES
"We are not here to nickel and dime people. We give you our best price first and a ton of service, effort, and advisement.""Nobody wakes up in the morning and goes, 'You know what? I feel like buying coffee mugs.' But there's typically an event, an emotion, an initiative.""Creating an environment where employees want to be is crucial. It's not about going to an event; it's about experiencing something memorable."
Connect and learn more about Adam Stoczynski and Jason Heiss.
Adam’s LinkedIn: https://www.linkedin.com/in/adamstoczynski/
Jason’s LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Jason Heiss, and Adam Stoczynski delve into the complexities of navigating sales relationships, maintaining consistency, and building lasting partnerships. The discussion covers various aspects, from understanding client core values to adapting to changing market trends, all while emphasizing the importance of being advisors rather than transactional sales representatives.
KEY TAKEAWAYS
Consistency as a Pillar: The first order merely opens the door; consistency in client relationships involves continuous touchpoints, education, and cross-selling to develop relationships and expand business opportunities.Client Education and Adaptability: Clients may have limited perceptions; ongoing education and showcasing unique services/products beyond the initial scope can lead to broader partnerships.Advisory Approach vs. Transactional: Establishing lasting relationships involves being an advisor, understanding client needs, and actively suggesting solutions rather than being solely focused on completing transactions.Understanding Market Shifts: Companies are shifting focus towards sustainability, core values, and building culture, requiring sales teams to align their offerings with these evolving trends.QUOTES
"The first order is just the door opening. Consistency in client relationships is about continuous touchpoints, education, and cross-selling.""It creates a big difference being an advisor versus being a transactional rep.""Earning the first order only provides you a platform to speak. To move further, you have to continue with touchpoints, education, and cross-selling."
Connect and learn more about Adam Stoczynski and Jason Heiss.Adam’s LinkedIn: https://www.linkedin.com/in/adamstoczynski/
Jason’s LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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Join John Morris and Ron Moore on this episode of the In The Club by Club Colors, engage in an insightful conversation about client acquisition in the modern workforce. They discuss the importance of human interaction, balancing premium services with mass marketing, challenges in managing a fitness business, the evolution of workforce skills, and the crucial role of relationships in sales and leadership. Ron shares valuable insights into engaging employees, utilizing social media, implementing corporate wellness programs, and the significance of ongoing communication and adaptation.
KEY TAKEAWAYS
Importance of human interaction in client acquisition.Balancing premium services with mass marketing for broader accessibility.Strategies for employee engagement, including social media and corporate wellness programs.Prioritizing relationships, communication, and adapting to evolving workforce dynamics.The significance of understanding customer needs through surveys and feedback.Evolution of workforce skills: from transactional to relationship-focused selling.Future goals: Sophisticated use of technology, co-branding, and aspiring for the CEO position.QUOTES
"Your net worth is your network.""If you're not able to evolve and grow with what the consumer wants and needs and you're not willing to even open up and ask questions, I think businesses will fail.""What builds you is the relationships, but then you get to that point that now we're looking at... What do we do next? ... Talk to some human beings.""The end all be all for me is looking for the head seat of the bus."
Connect and learn more about Ron Moore and his work through the links below.LinkedIn: https://www.linkedin.com/in/ron-moore-b1837812a/
Website: https://www.xsportfitness.com/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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Join John Morris and Ron Moore on this episode of In The Club by Club Colors, where they delve into the journey of fitness, from entering the gym doors for the first time to building a community within it. Ron, the Vice President of Fitness at X Sport Fitness, shares insights into fostering a welcoming environment, overcoming mental barriers, and establishing a culture where members become mentors. Discover the strategies behind creating a holistic fitness experience and the importance of integrating physical and mental health in today's fitness landscape.
KEY TAKEAWAYS
Fostering Comfort: Overcoming anxiety and feeling comfortable within a fitness environment is crucial for building a consistent routine.Community Engagement: Establishing a community within a gym where members support each other enhances the overall experience.Holistic Fitness Approach: Integrating physical and mental health as part of the fitness journey for comprehensive well-being.Retention Programs: Exploring innovative ways, like a retention program involving veteran members mentoring newcomers, to enhance member retention.QUOTES
"Your end destination, your problem is, is you don't know the map to get there.""Fitness is something that's a lifestyle. It's habit. It makes everybody feel good.""Success comes from consistency. If we can reward the consistency and the longevity, I think that's a great thing."
Connect and learn more about Ron Moore and his work through the links below.LinkedIn: https://www.linkedin.com/in/ron-moore-b1837812a/
Website: https://www.xsportfitness.com/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this episode of In The Club Podcast by Club Colors, Jared Tippets and Eric Kirby discuss the dynamic shifts in education and strategies necessary to meet the needs of Generation Z in higher education. They introduce the ASCEND model, focusing on affordability, support, culture, engagement, nudges, and data-driven insights, providing practical steps for institutions to enhance student success and retention.
KEY TAKEAWAYS
Generation Z's Approach to Leadership: The modern era necessitates a different approach to leadership, where Gen Z desires connection, values alignment, and collaborative leadership rather than traditional top-down directives.Communication Evolution: Gen Z prefers face-to-face interactions despite engaging with online learning. They respond better to visual formats like infographics, videos, and concise, interactive communication.Shifting Institutional Culture: Changing institutional culture is akin to steering a battleship. It requires a shift in mindset, collaboration, and persistence, often breaking through silos and entrenched traditions.Higher Education Redefined: The ASCEND model emphasizes actionable steps in affordability, support systems, cultural adaptations, engagement techniques, strategic nudges, and data-driven insights to reimagine higher education's effectiveness.QUOTES
"Graduation day is payday. That's the touchdown, the pinnacle.""Culture change in higher education is like turning a battleship – it's a monumental task.""Gen Z craves face-to-face interaction despite the prevalence of online learning; they want concise, visually engaging communication.""Higher education theory hasn't caught up with Gen Z; practical common sense must guide today's educational practices.""ASCEND offers practical, cost-effective strategies for institutions to enhance student success without significant resource allocation."
Connect and learn more about Jared Tippets and Eric Kirby through the links below.
Jared Tippets’ LinkedIn: https://www.linkedin.com/in/jaredtippets/
Eric Kirby’s Linked: https://www.linkedin.com/in/eric-kirby-j-d-ph-d-a0827073/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/ -
In this episode of In The Club Podcast by Club Colors, Dr. Eric Kirby and Dr. Jared Tippets delve into the evolving landscape of student success in higher education and the workforce, particularly influenced by Generation Z. Hosted by John Morris and Chris Jaeger, this conversation challenges traditional perspectives, focusing on aligning education with the rapidly changing needs and expectations of Gen Z. The discussion navigates the importance of understanding and meeting Gen Z's aspirations, their innovative nature, value alignment, and the critical shifts necessary in educational and corporate environments.
KEY TAKEAWAYS
Understanding the evolving concept of student success involves adapting to Gen Z's definition rather than imposing traditional frameworks.Gen Z's characteristics include ambition, financial mindfulness, technical prowess, creativity, and a focus on career-oriented education.Flexibility, authenticity, and alignment with values are pivotal for engaging and retaining Gen Z in higher education and the workforce.The need for adaptability in curriculum, on-demand learning, and real-world applicability to meet Gen Z's demand for up-to-date and relevant education.Organizations and educational institutions need to foster a culture of dialogue, mentorship, and growth opportunities to attract and retain Gen Z talent.Gen Z values being engaged as collaborators and expects organizations to genuinely communicate with them rather than talking at them.QUOTES
"This generation wants to be spoken with, not spoken to.""They're constantly asking, 'Why?' which is really what makes them strong.""The styles have changed, but higher education is not necessarily changing with it.""We have to pause and ask, 'Is the way we do things really the best way?'"
Connect and learn more about Jared Tippets and Eric Kirby through the links below.
Jarredd Tippets’ LinkedIn: https://www.linkedin.com/in/jaredtippets/
Eric Kirby’s Linked: https://www.linkedin.com/in/eric-kirby-j-d-ph-d-a0827073/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this episode of In The Club Podcast by Club Colors, we are diving into the symbiotic relationship between AI and creativity in marketing. As Adam Swartout shares his experiences from working at Disneyland to spearheading creative strategies at LKQ Corporation and Pick Your Part, he emphasizes the evolving landscape where AI complements and enhances creative processes. Unveil the efficient AI applications, ingenious marketing strategies, and pivotal rebranding insights transforming the automotive salvage industry.
KEY TAKEAWAYS
The Evolving Role of AI: AI is not here to replace creatives but offers new avenues for innovation and efficiency.Efficiency in Creativity: Drawing from experiences at Disneyland and embracing Disney's efficiency mindset in marketing, Adam shares how being efficient is crucial, especially in a business-to-business marketing landscape.AI's Impact on Creativity: Proper utilization of AI tools amplifies productivity, allowing marketers to achieve more in less time while maintaining brand integrity and relevance.Striking a Balance in Creativity and Risk: Calculated risks in creativity backed by data and addressing real problems pave the way for successful and innovative marketing strategies.The Power of Storytelling: Leveraging storytelling and engagement to bridge internal and external communication, fostering brand loyalty, and driving productivity within global organizations.QUOTES
"AI is going to be the thing that could either replace us or give us new opportunities.""I see problems as opportunities. I'm always glass half full.""You're in marketing and you're too safe; you're not really doing marketing.""Sometimes, you don't always need to rebuild; sometimes, it's just sprinkling a little powdered sugar on top of that thing.""The biggest thing is, there's not a lot of mom and pop shops that take the same level of care that we do."
Connect and learn more about Adam Swartout through the links below.LinkedIn: https://www.linkedin.com/in/agswartout/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this episode of In The Club Podcast by Club Colors, we delve deep into the strategies and transformative journey of LKQ Corporation with Adam Swartout, the Director of Creative Strategy. Explore how this global corporation and its subsidiary, Pick Your Part, are revolutionizing the auto parts industry. From rebranding to redefining customer experiences, Adam shares insights into reshaping the brand narrative, leveraging technology, and focusing on consumer-centric solutions.
KEY TAKEAWAYS
Customer-Centric Strategy: Understanding customer needs, employee experiences, and bottom-up decision-making drive successful initiatives.LKQ's Diverse Offerings: From high-end body shops to small repair businesses, LKQ caters to various market segments with alternative auto parts.Rebranding Efforts: Adam's approach involves radical changes—new colors, fonts, storytelling—to redefine the brand image for consumer resonance.Enhancing Consumer Experience: The company's focus on website enhancement reflects the commitment to streamline access and personalize services.Data-Driven Creativity: Analyzing data aids creative endeavors, aligning strategies to meet evolving customer demands and optimize user experience.QUOTES
"They have to believe your story, right? You're telling a story about a brand or a specific product, or maybe even just a service you provide. You have to believe you mean what you're putting into that.""As a marketer, it helps you gain greater insight into the everyday operation.""Every second has to earn the next one. They do.""Analytical stuff feeds the creative. You have to understand where it's coming from before you can really think outside the box."
Connect and learn more about Adam Swartout through the links below.LinkedIn: https://www.linkedin.com/in/agswartout/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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