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Direct mail is your secret weapon in a world of digital overload.In this episode of Tech Marketing Trends, Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in todayâs marketing strategies. Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagement and brand recall. With over 21 years of experience, Mike explains why direct mail remains a powerful tool for marketers looking to enhance their go-to-market strategies.
Join the conversation to discover:
How direct mail integrates with digital channels to drive better marketing outcomesThe advantages of direct mail for B2B companies and enterprise-level ABM strategiesReal-world examples of how direct mail boosts lead generation and customer conversionTips on targeting and optimizing direct mail campaigns for the modern marketing ecosystemConnect with Mike on LinkedIn: https://www.linkedin.com/in/gundertheson/Visit the Gundir website: https://gundir.com/ -
In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies. Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help businesses scale without losing personal interaction. Melissa also offers practical advice on leveraging webinars effectively in the sales funnel and driving higher conversions.
Join the conversation to explore:
Differences between on-demand and live webinarsKey components of a successful automated webinarHow to measure the ROI of on-demand webinarsReal-world examples of how businesses are using webinars to boost growth and pipelineConnect with Melissa on LinkedIn: https://www.linkedin.com/in/melissakwan/Visit the eWebinar website: https://ewebinar.com/
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What does agile marketing look like in action?
Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.
In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology.
Join the conversation and learn about:
What is agile marketing exactly? How does it differ from traditional marketing?The benefits of an agile marketing approach and how it helps marketers achieve more frequent and iterative communication with their audiencesThe state of agile marketing adoption in the B2B tech industryHow does agile marketing look in practice?Connect with Andrea on LinkedIn: https://www.linkedin.com/in/afryrear/ Visit the AgileSherpas website: https://www.agilesherpas.com/
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In this episode of Brightvisionâs podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund. Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems.
Join the discussion to learn more about:
Specific demand generation strategies and tactics that drive success in the B2B SaaS landscapeWhat role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiencesKey considerations for building an effective demand generation motion and GTM motion for B2B SaaS businessesWhere to start building GTM motionsThe role of content marketing in demand generation todayAnd much more!Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry!
Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/
Visit the Katana Cloud Inventory website: https://katanamrp.com/
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Ever wondered how AI could level up your prospecting on LinkedIn?
In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn.
Join the discussion to learn more about:
How AI is transforming global business engagement, especially on platforms like LinkedIn.The best strategies for leveraging AI to augment LinkedIn prospecting and enhance sales pipelines.How AI can support technical founders in marketing and sales when they lack the expertise in these areas.Maintaining authenticity while using AI to engage with prospects on LinkedIn.The future of AI in job markets, particularly in relation to offshore workforces.Connect with Jason on LinkedIn: https://www.linkedin.com/in/jpctan/ Visit the Engage AI website: https://engage-ai.co/
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In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100.
Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm.
Tune in to this episode and learn about:
The evolution of content marketingThe impact of AI on content marketingContent strategies that prioritize trust and utility over mere attention-grabbing tactics.The importance of collecting and responsibly using first-party dataSuccess stories in content marketingAnd much more!
Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/
Visit The Content Advisory website: https://contentadvisory.net/
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Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.
Tune in to this episode and learn about:
The evolution of ABMThe impact of ABM on the B2B Tech landscapePractical tips for implementing successful ABM strategiesHow ABM enhances customer acquisition and drives demandAnd much more!
Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon
Visit the Momentum ITSMA website: https://momentumitsma.com
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Interested to know why people pay $200 for a grilled sandwich?Did you know that humans make an average of 35,000 decisions daily?As a B2B Tech business, do you have a proper understanding of what influences your customersâ decision-making?
Melina Palmer is our guest on this weekâs podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.
Tune in to this episode to learn how behavioral economics can help businesses understand their customersâ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders.
She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales.
Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/
Visit the The Brainy Business website: https://thebrainybusiness.com/
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How can businesses make the world a better place and make money at the same time?
Tune in to this weekâs podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business. Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments.Tune in to hear about:Case studies of businesses operating and making a difference in remote, "tough places"Emilyâs take on Corporate Social ResponsibilityThe biggest hold-up preventing companies from expanding into less established economiesInnovative strategies businesses are employing to thrive in these high-risk marketsMetrics businesses in these environments should focus on when measuring success Opportunities and untapped potential for companies right nowAnd much more!Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40
Visit the her website: https://www.profemilyblock.com -
Have you ever wondered whether the law of attraction could be applied in Sales? This weekâs podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner.
Justinâs journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is one of the worldâs most influential consultants and has advised more than 200+ tech companies on the principles of the Justin Michael Method (JMM).
Tune in to this episode to learn more about the Justin Michael Method and how these techniques have helped clients scale their businesses phenomenally.
Justin is a best-selling author of five books, including Attraction Selling: Unleashing The Law Of Attraction To Multiply Sales Results With Music, Sleep, And The Justin Michael Method 3.0.
He is also the co-founder of Hard Skill Exchange, the worldâs first B2B marketplace where top sales practitioners exchange best practices, strategies, and techniques to set more qualified meetings and unlock better opportunities.
Get in touch with Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/
Visit the Hard Skill Exchange website:
https://hardskill.exchange/
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How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?Naomi Soman, expert SaaS copywriting consultant and this weekâs podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.Tune in to this episode and learn about:
How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process informationHow to turn campaign data into insights you can leverage to create better contentNaomiâs winning approach to buyer personasTailoring messaging for multiple personasAnd much more!
Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/
Visit the Storylogick website: https://storylogick.com/
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What does B2B sales success look like today? You are about to find out!
This weekâs podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results.
Tune in to this episode and learn about:
The most significant changes that happened in B2B sales over the last few yearsWhat part of the sales funnel is most affected by these changesHow AI is reshaping the sales processWhat makes a good tech stack in 2024Risks sales and marketing companies run concerning damage to their brandStaying relevant in a highly competitive B2B marketAnd much more!
Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/
Visit the Sales IQ Global website: https://www.salesiqglobal.com/
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Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you!
This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedInâs unique advertising capabilities.
Tune in to learn about:
- What differentiates LinkedIn as the advertising platform to communicate with your target audience
- What significant changes LinkedIn has made to its advertising platform in the last year and how these changes impact advertisers
- Audience segmentation and LinkedInâs targeting capabilities
And much more!
Get in touch with AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Visit the B2Linked website: https://b2linked.com/
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Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users?Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy. As a guest in this weekâs podcast episode, Paul - who did a seven-year marketing stint at Apple during their fledgling years - shares how he and Jeffrey Moore, author of Crossing the Chasm (and one of our former podcast guests!) founded the Chasm Group, a consulting company that is built around the models explained in Crossing the Chasm.
Paul also elaborates on marketing strategies for tech companies today as apposed to 30 years back and speaks about common pitfalls that companies face during the innovation adoption phase.
Get in touch with David on LinkedIn: https://www.linkedin.com/in/paul-wiefels-6a8162/
Visit the Chasm Group website: https://chasmgroup.com/
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Ready for a double dose of inspiring insight-sharing? Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland.
Kyndryl is the worldâs largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndrylâs marketing strategy. They discuss the challenges and experiences they encountered during their journey to become an independent company, like scaling ABM practices and educating the ABM team on methodology within such a large organization.
Both MariCarmen and Maureen are passionate about the role of people and culture in the companyâs success and highlight the importance of innovation, empathy, and trust in Kyndrylâs culture.Connect with them on LinkedIn:MariCarmen Ribes Espinosa
Maureen MuthuaVisit the Kyndryl website here
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This weekâs podcast episode with David Schneer, CEO of The Merrill Institute, explores the intriguing world of non-verbal communication and its impact on everyday interactions with clients and colleagues in the B2B Tech landscape.
David shares fascinating insights on nonverbal behavior and how your body language can build credibility and trust with customers. He also talks about non-verbal communication the the world of online meetings and remote work and gives some interesting pointers about what we should pay attention to in a virtual setting.
If you want to sharpen your strategic communication and learn more about âlistening with your eyesâ, make sure to tune into this episode.
David is one of only a few Certified Body Language Master Trainers in the world.
Get in touch with David on LinkedIn.
Visit the Merrill Institute website.
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Our guest for this weekâs podcast episode is Ben Bensaou, INSEAD professor and award-winning author.
Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate.
In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybodyâs business - every member of an organization can contribute!
Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed.
Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou
Visit his website: https://benbensaou.com
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Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant. Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.
In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate themselves through exceptional customer experiences instead of relying on product features or pricing. He also talks about the concept of Customer Journey Enablement, a term coined by the Revenue Flywheel Group.
Last but not least, Paul tells us about tech game changers in the sales landscape that he is excited about.
Get in touch with Paul on LinkedIn: https://www.linkedin.com/in/paulrbutterfield
You can visit Revenue Flywheel Groupâs website here: https://www.revenueflywheelgroup.com
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In general, prospects don't trust sales people. How does your sales team overcome this challenge?In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers.
95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour.Andrew is the CEO of Habits at Work. He is also a renowned TEDx speaker and a professor at Kellogg.You can find Andrew here on LinkedIn:
https://www.linkedin.com/in/andrewsykes1/
The link to his website is as follow:
https://habitsatwork.com/
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What makes a good story, and how does one best structure it?
Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions.
In this podcast episode, Philipp shares how to build short business stories to use in sales pitches or conversations to form a connection or differentiate your brand. He emphasizes the importance of the structure as the foundation of storytelling and shares his formula for a simple, yet effective structure.
In the end, what people most care about is how you can solve their problems. Tune in to find out how to use experiences to craft relevant business stories that sell.
To learn more about Philipp, have a look at his website
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