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It’s on to Step Three of the Lead With Your Brand system, REFINE WHO YOU WANT TO BE. This week, Jayzen takes a deep dive into how you can develop your personal word bank by taking your brand attributes from Step Two, and SUPERSIZING THEM!
Now you can refine who you want to be by turning up the volume to be the best you that you can be. Take those five to eight brand attributes you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words. Or, be a Marvel superhero and define those attributes as your SUPERPOWERS. Take those words and switch them from commodity descriptors everyone uses to make them uniquely you.
Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not “I’m well networked and have great relationships with people,” say, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends?
Each one of your SuperSized words can have related sub-words or synonyms, all of which become your personal word bank, which is pure gold. These are the words you use to describe yourself or when interviewing for a new role. Use them to re-tool your LinkedIn profile, when completing your annual review and more. These are the words that you want to use so that others start to describe you in the same way.
This week, Jayzen welcomes Jessica Embree to the show. In addition to helping her clients build brand credibility through both print and digital media, she is co-author of the Amazon bestseller, Double Sales / Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development StrategyThat Works! In the book, she lays out the system that they developed to grow the agency and cut their cost of acquisition from $40,000 to $4,000!
Guest Bio
Jessica Embree
Creative Director
Tulip Media Group
Jessica Embree has been the Creative Director at Tulip Media Group for over eight years. She works with Client-Partners to craft their brand identities into compelling stories with clear and consistent marketing messaging. Jessica is also Google Ad Certified and takes the lead on all of Tulip Media’s print and digital marketing programs for Client-Partners.
Jessica is the co-author of the Amazon bestseller, Double Sales / Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development StrategyThat Works!
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
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As we close out January, it’s time for the second step of the Lead With Your Brand system, KNOW WHAT YOU STAND FOR TODAY. Tune in for an extended lesson on how to be your best authentic self as you develop your personal brand and work towards your next career breakthrough.
Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you! Start by thinking authentically what your brand authentically is today. What are those words and adjectives that people have used to describe you, sometimes even since you were a little kid? What do people love about you? Find 5 to 8 words that resonate with you. Maybe you are analytical, organized, and innovative. These become your brand attributes that you lead with all the time and are truly authentically you.
This week, Jayzen is excited to welcome his friend, John Pagano to the show. John has had an incredible career in the entertainment industry working with some of the most iconic titles including SpongeBob, iCarly, Teenage Mutant Ninja Turtles, and more. As Vice President of Nickelodeon Digital Studios, John oversees 53 Nickelodeon YouTube channels worldwide, producing over 1,000 videos monthly and has launched a breakthrough video editing system using AI technology.
Guest Bio
John Pagano
Vice President of Editorial, Nickelodeon Digital Studio
John Pagano is a seasoned media professional with nearly two decades of experience. Starting at Nickelodeon’s Brand Creative department, he crafted promos for shows like Degrassi, SpongeBob, and iCarly, swiftly rising from Production Assistant to Executive Producer. Leading a large creative team, John directed branding for Nickelodeon’s top live events and digital channels, including TeenNick, NickToons, Nick Music, and Nick Sports.
In 2018, John pivoted to digital media, playing a key role in launching Nickelodeon’s Digital Studio. He managed content for high-profile YouTube channels like SpongeBob, Teenage Mutant Ninja Turtles, and Avatar: The Last Airbender, driving these channels to millions of subscribers and billions of watch time minutes.
By 2024, John globalized the department, overseeing 53 Nickelodeon YouTube channels worldwide, producing over 1,000 videos monthly. An early adopter of AI, he launched an innovative video editing system using ML and AI technology. John also served as Executive Producer for on-air and streaming specials like SpongeBob’s Super Bowl Party and the documentary Behind the Dangerverse. His work has earned accolades from ProMax, Kid Screen, and The Shorty Awards.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
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As we all know, Los Angeles has had a challenging start to the New Year. Tune in to hear Jayzen’s reflections on the tragedy and the incredible resilient human spirit that is more alive than ever in LA.
As we jump into the new year, Jayzen is ready to make 2025 your year to achieve your next career breakthrough! over the next couple of months, Jayzen will take a deep dive into each of the Five Steps to Lead With Your Brand. This week.. Step 1: DEFINE YOUR AUDIENCE.
I know what you are thinking. You can work on any team. You can work for anybody. You can work for any company. And you can serve any customer. While that may be true because you have amazing expertise, here is what we know about brands - when you are trying to be everything to everybody, you are really being nothing to no one! You have got to find your target audience. Let’s make it really simple. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can SuperServe.
This week, Jayzen is thrilled to welcome Emily Chang to the show. Emily shares her incredible career journey that has spanned senior leadership roles at P&G, the first executive for Apple in China overseeing retail marketing, CMO of Starbucks China and more. Her insights and practical advice on how to be a leader on any level and move your career forward are invaluable. She is also a best-selling author and the current CEO West for VML.
Guest Bio
Emily Chang
CEO West, VML and Best Selling Author of The Spare Room
Emily is CEO of the NA West for VML, coming from 25 years of experience spanning QSR, Retail, Hospitality, Creative, Tech, and FMCG industries. She holds an exceptional track record of accelerating global brands which began at P and G. Over 11 years, she worked across all three business units spanning upstream design, retail, and digital marketing, and based in Cincinnati, Fayetteville, and Guangzhou.
She then moved to Apple as the first executive in China overseeing Retail Marketing for APAC, opening new stores and developing the Apple Asia retail operating model. Later, she joined IHG as the Chief Commercial Officer for Greater China where she led a team of 5,400, launching a new brand and crafting new partnerships to become the #1 hotel brand in China.
Drawn to the best of CX and CRM, Emily joined Starbucks in 2017 as CMO of China, where she oversaw all commercial functions and led the teams that brought digital experiences to life like the Shanghai Roastery Augmented Reality, Starbucks Delivery, and Digital Gifting. Five years ago, Emily became CEO of McCann Worldgroup in China, where she transformed a 450-member team across four agencies in three offices to deliver five-year highs in record revenue and OIBI.
Emily believes passionately in living with intention and leading with authenticity. She published a best-selling book called “The Spare Room,” and speaks at industry-leading events like TEDx and Fortune Most Powerful Women. Emily is a member of YPO and has also served on non-profit boards, including most recently with SOS Children’s Villages.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Happy New Year!
Start your year off right with this very special episode and make 2025 the year for your next career breakthrough! Jayzen dives into the foundational elements of what a brand is, and more importantly, where to start with your personal brand. A brand is about the sum of all of the experiences, thoughts and emotions that you have with a product or service. Your brand is much the same. Tune in to hear an overview of the Five Steps To Lead With Your Brand and much more!
To start the year, we’re taking a look back and sharing some of the best career advice that his guests had to offer, including:
Brooke Sopelsa, NBC Out Editorial Director, NBC NewsNicole Haase, Co-Founder and CEO, Modern PrairieEd Soo Hoo, Worldwide CTO - Global Accounts, LenovoMark Bertolini Chief Executive Officer, Oscar HealthAndrew Howlett, CEO, Struck Beck Bailey, Managing Director and Global Chief Diversity Officer, AccentureLaura Hertz, CEO and Co-Founder, Gifts for GoodCassie Petrey, CEO and Co-Founder, Crowd SurfJai Khanna, Co-Founder and CEO, Victory Media GroupMarion Hargett, Vice President of Business Development, The Trade DeskDr.Timbrala Marshall, Medical Operations Lead, Urgent Care Hospital Group, VCA Animal HospitalJavier Constante, President, Dow Brasil and América LatinaHappy New Year and here’s to an incredible 2025!
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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The tree is up and the house is decorated! Tune in this week to hear Jayzen’s thoughts on bringing your brand to life this season by adding your signature style to everything, not just at work. We know that Jayzen’s brand is being Hollywood, a Showman, a jet setter and a Storyteller. So you better believe that the holidays for him are that way too!
Now, of course, we still need to talk about work and your career. For most of us, there are only a couple of weeks left in the office before we all head out for the holidays. Remember, just like in Hollywood, you’re only as good as your last picture! So find ways to end the year on a high note. How can you put a shiny bow on top of those year-end projects? Now is not the time to dial it in. Listen now for more and get ready to make 2025 the year for your next big career breakthrough!
This week, Jayzen welcomes Jane McCarthy to the show. After working as a brand strategist on some of the most successful brands in the world, Jane noticed a gap in powerful feminine archetypes in the traditional marketing canon and so, decided to explore these. Jane utilized her personal passion for, and study in, mythology, astrology, the Enneagram and the tarot to craft the expression of the goddess archetypes included in her book, The Goddess Guide to Branding. Working with her sister, Jane launched Goddess Office, a new platform for elevating women and the archetypal feminine in business in 2024.
Guest Bio
Jane McCarthy
Brand Strategist and Author of The Goddess Guide to Branding
Jane McCarthy is a brand strategist with over a decade of experience in advertising. She has collaborated with both global and local brands in a variety of categories, from energy to confections, serving brands like SweeTarts, Southern California Edison, Boys & Girls Clubs of America and Dole. She graduated from the University of St. Andrews in Scotland with an MA in International Relations & Business.
As a strategist, Jane’s emphasis is on leveraging archetypes to unlock a brand’s true essence and power. She noticed a lack of powerful feminine archetypes in the traditional marketing canon and so, decided to explore these. Jane utilized her personal passion for, and study in, mythology, astrology, the Enneagram and the tarot to craft the expression of the goddess archetypes included in The Goddess Guide to Branding.
Along with her sister Kate McAndrew, a venture capitalist passionate about investing in female-led startups, Jane wrote The Goddess Guide to Branding in order to empower women entrepreneurs to build the businesses and brands they’re called to. In August 2024, the sisters launched the Goddess Office, a new platform for elevating women and the archetypal feminine in business.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Learn more about Jane and The Goddess Office at goddessoffice.substack.com
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Drumroll, please….Jayzen makes his SuperSized announcement! That’s right, his book is finally on it’s way! Lead With Your Brand! : Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough will be available in Spring 2025! In the book, Jayzen shares his full five-step process for you to build your personal brand and drive your career forward. Check out all of the latest about the book at leadwithyourbrand.com/book
The holidays are upon us, and we all know that as exciting as the season is, it can be equally as stressful. It is critical to remember that your brand shines even brighter in times of gray skies or when you’re in difficult situations. Tune in to this week’s show to hear Jayzen’s tips on how to Lead With Your Brand this season to make sure you’re showing the best of yourself as we celebrate the holidays and close out the year.
This week, Jayzen is excited to welcome his longtime friend Marion Hargett to the show. Marion has built an incredible career helping top brands reach their target audience by providing cross-screen digital, video, and programmatic advertising solutions. Her amazing career advice about embracing discomfort in your career can be applied to anyone in any industry.
Guest Bio
Marion Hargett
Vice President of Business Development
The Trade Desk
As Vice President of Business Development at The Trade Desk, Marion Hargett leads the team responsible for driving revenue generation and strategic partnerships for the East Coast and Canada. Hargett is a proven leader known for creating highly effective teams, leading essential change, driving top line revenue growth, and providing audience and cross-screen solutions to Fortune 500 companies. Throughout her career, she has also developed a keen understanding of addressable video, digital, and programmatic and shares her knowledge of industry dynamics regularly with The Trade Desk clients and via speaking engagements at various industry events. Prior to her role at The Trade Desk, Hargett spent over 20 years in leadership roles at companies including NBCUniversal, Ampersand and iHeart Media where she has served as a change agent, driving innovation across traditional business models.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Learn more about The Trade Desk at TheTradeDesk.com
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In honor of election day in the United States, Jayzen is excited to bring back a fan-favorite episode with a very special guest, Congressman Mark Takano, who proudly represents California's 41st district. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty years. In 2012, Mark became the first openly gay person of color to be elected to Congress. His family roots in Riverside, CA go back to his grandparents who, along with his parents, were removed from their respective homes and sent to Japanese American Internment camps during World War II. After the war, these two families settled in Riverside County to rebuild their lives.
Go Vote!
Guest Bio
Mark Takano, Congressman for the 41st District of California
For more than twenty years, Mark Takano has worked to improve the lives of Riverside County residents, both as an elected official and as a teacher at Rialto High School.
Born and raised in Riverside, Mark's commitment to public service began at an early age. His family roots in Riverside go back to his grandparents who, along with his parents, were removed from their respective homes and sent to Japanese American Internment camps during World War II. After the war, these two families settled in Riverside County to rebuild their lives.
Mark attended La Sierra High School in the Alvord Unified School District, and in 1979 he graduated as the school's valedictorian. Mark attended Harvard College and received his bachelor's degree in Government in 1983. As a student, he bussed tables to help make ends meet. During his senior year, he organized a transcontinental bicycle ride to benefit the international development agency Oxfam America.
Upon graduation, Mark returned home to Riverside and began teaching in the Rialto Unified School District in 1988. As a classroom teacher, Mark confronted the challenges in our public education system daily.
In 1990, Mark was elected to the Riverside Community College District's Board of Trustees. At RCC, Mark worked with Republicans and Democrats to improve higher education for young people and job training opportunities for adults seeking to learn a new skill or start a new career. He was elected Board President in 1991 and helped the Board and the District gain stability and direction amid serious fiscal challenges.
In 2012, Mark became the first openly gay person of color to be elected to Congress.
Mark Takano represents the people of Riverside, Moreno Valley, Jurupa Valley and Perris in the United States House of Representatives. He serves as Chairman of the House Committee on Veterans' Affairs, and as a member of the Education and Labor Committee.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career. That’s right, it’s performance review time! Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization will see. You have to think about your performance review as your own advertising. That’s right, it is like creating your own personal billboard for leaders in the company to see. If you’re not thoughtful about completing it, it is like a brand leaving a huge billboard on the highway blank as people drive by. Don’t pass up an opportunity to market yourself when you control the message!
Tune in to this week’s show to hear Jayzen’s top three steps to make the most of your performance review. First, focus on your top accomplishments from the year. What did you do that you are proud of? What moved the needle? Then, with two or three in mind, use the S.T.A.R. model to highlight your success and tell your story most compellingly. Finally, you have to determine what your towering brand superpowers are and the skills that are going to help you achieve your next career breakthrough. Jayzen breaks it all down and gives you the info that will count!
This show, Jayzen welcomes Francesco Clark, the CEO & Founder of Clark’s Botanicals. After suffering a paralyzing spinal cord injury at the age of 24, Francesco started Clark’s botanicals in his kitchen with his father. As a side effect to the injury, he developed rosacea, eczema, and a hypersensitivity to ingredients. Literally, nothing helped his skin feel and look normal. Through an unexpected outcome of a social meeting with his former boss, the editor-in-chief of Harper’s Bazaar, the brand was born and quickly moved from his kitchen to being sold at Saks Fifth Avenue and around the world. A truly remarkable and inspirational story.
Guest Bio
Francesco Clark
CEO & Founder
Clark’s Botanicals
Francesco is the author of Walking Papers (2010, Hachette publishing), and CEO/Founder of Clark’s Botanicals skincare, which has been featured in The New York Times, The Wall Street Journal, ALLURE, PBS, CNN, CBS, Harper’s Bazaar, Vogue, and many other publications. His company has won Fashion Group International’s Rising Star Award, Allure’s Best of Beauty Award (6 time winner), Oprah’s Best of Beauty, WWD Best Beauty Products of All Time, Town & Country Best of Beauty, Cosmetic Executive Women’s Indie Brand of the Year, as well as Wallpaper’s design award.
Recently, Francesco purchased Clark's Botanicals back from Warburg Pincus, reclaiming his independence as the sole investor and CEO. His steadfast leadership reflects his unwavering commitment to excellence and his entrepreneurial spirit. Since acquiring the brand back, Clark’s Botanicals has reaffirmed its place in luxury skincare, recently launching in: Goop, Saks Fifth Avenue, and most recently signed a distribution agreement launched the skincare line as the highest revenue Cache Program launch to date in 25 Bluemercury doors in February 2024.
Francesco's involvement as an active board member with organizations such as the Johns Hopkins Institute for Bioethics and NYSCF (The New York Stem Cell Foundation) reflects his deep commitment to giving back to the scientific community to help better the lives of others. He is honored to be an ambassador for the Reeve Foundation, which strives to improve the lives of people with spinal cord injuries and their families.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Fall is a huge season of conferences for many of us, both in-person and virtual…and it’s your chance to maximize the impact of your networking and meet those key individuals who can help you on your career journey. Tune in this week to hear Jayzen’s top tips on networking and how to put them into action. Including the Five/Ten Rule for interaction, his Ask/Tell/Listen model for effective conversations, key ways to build rapport and meaningful relationships and his top piece of advice for live events and interaction…. GET OFF YOUR PHONE! That’s right, when we have the chance to meet new people, it’s critical that we put our phones away and engage in conversation. He includes tons of tips and tricks that are useful for any situation.
Jayzen is excited to welcome an old friend to the show, Christel Miller. She has been responsible for and worked on some of the top shows on television that we all know and love, including Jury Duty, Superstore, Dexter and the upcoming Cruel Intentions series on Amazon Prime. Starting her career in the medical profession, she realized that she’d rather tell the stories of working in a hospital instead of actually doing so and quickly shifted gears. She has an incredible career story to share with fantastic advice we all can appreciate.
Guest Bio
Christel S. Miller
Head of Scripted Hybrid
Amazon MGM Studios
In her role, Christel oversees series through their entire lifecycle from pitch to launch, and was responsible for building original content on Freevee from the ground up including JURY DUTY (Emmy Nominated), PRIMO, BOSCH: LEGACY, SPRUNG, HIGH SCHOOL, along with the upcoming Prime Video launches CRUEL INTENTIONS, CLEAN SLATE, PRADEEPS, MOTORHEADS, and DICK WOLF’s ON CALL. Miller previously worked at NBC as VP of Current Programming on numerous series including New Amsterdam, Superstore, Parenthood, Good Girls, Blindspot, and Grimm, and at Showtime Networks during the Dexter and Nurse Jackie era.
She is alum of Rice University and UCLA’s Film and Television Producing Program. She has been honored as one of Glamour’s 2004 Top Ten College Women, Outsmart’s 2005 Top 12 GLBT Houstonians, Producers Guild’s 2006 Diversity Award Winner, NBCU’s 2011 Entertainment Associates Program Participant, NBCU‘s 2012 Going The Extra Mile Award, Power Up’s 2012 Rising Star LGBTQ Award, GO Magazine’s 2019 One Hundred LGBTQ Women We Love Award, and Rice University’s CSWGS 2023 Distinguished Alumni Award. Christel is a member of ColourTV, the Academy of Television Arts and Sciences, and has been serving on the Board of Directors for GLAAD since 2017, which received the Emmy’s Governor’s Award in 2024.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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As Jayzen likes to point out…”It’s the most wonderful time of the year!” It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands! While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block for the new model. That is the power of a great brand. Tune in to hear Jayzen’s best thoughts on how to make sure that your personal brand is one that your SuperFans and those in your career audience are willing to wait in line for, want you on their team and ultimately help you achieve your next career breakthrough.
Jayzen is thrilled to welcome Nicole Hasse to the show. In 2022 Nicole teamed up with Melissa Gilbert, known to many as Laura Ingalls Wilder from the famous Little House on the Prarie television series. Together, they co-founded Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it. She has had an incredible career working for some of the most notable retail brands and shares a wealth of success insights.
Guest Bio
Nicole Haase
Co-Founder and CEO
Modern Prairie
Nicole Haase is a dynamic executive and brand builder with over 20 years of experience creating innovative product concepts, leading ambitious teams, and facilitating profitable growth. She has been building high performing brands for over two decades, serving in leadership positions at companies such as Williams-Sonoma, Lucky Brand Jeans and ModCloth. As an executive, she is known for her unique ability to combine both creativity and financial insight to deliver extraordinary results.
Recognizing a significant gap in the market, in 2022 she teamed up with Melissa Gilbert to co-found Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it. Since its launch, the brand has organically grown to nearly 500,000 followers on social media and 30,000 on its dedicated app.
Born in Boston, Massachusetts, Haase’s upbringing was steeped in the entrepreneurial spirit instilled by her parents. Embracing their ethos, she champions the message of limitless possibilities and firmly believes in the transformative power of opportunity. Her academic pursuits include studying at Boston College and obtaining her master’s at the Carroll School of Management where she honed her skills and shaped her vision for the future.
Haase currently resides in Huntington Beach, CA and believes that talent, teamwork, and tenacity will always lead to success.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Check out Modern Prarie at Modernprairie.com
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For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in mind, in your career, your super fans are the people who are your sponsors and supporters. The people who can advocate for you and support your work even when you’re not in the room. Tune into hear Jayzen’s top tips on how to make sure that you have identified and have a plan to super–serve your career super fans as you strive for your next career breakthrough.
Jayzen is excited to welcome Rachel Hernandez to the show. Rachel is the Director of Brand Strategy at Next Net Media. In this role, she spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites, catapulting clients to online retailing success with high-authority backlinks and targeted organic visitors. With a decade-long career in digital content creation and strategy, Rachel initiated Next Net Media’s content department in 2016, overseeing in-house teams and a vast network of 700+ freelancers, generating thousands of premium content pieces weekly. Recognized as a finalist for Woman in Content Marketing of the Year, Rachel is a sought-after guest on marketing podcasts and an esteemed speaker at international events, sharing her expertise in content marketing, brand strategy, and SEO. Rachel shares how you can use the tools that she uses for clients in your own career.
Guest Bio
Rachel Hernandez
Director of Brand Strategy, Next Net Media
Rachel Hernandez is the Director of Brand Strategy for Next Net Media, the largest global network of trusted media outlets, link partners, and global news websites, providing clients with a steady influx of high-authority backlinks and targeted organic visitors – making them the world’s largest and most successful online retailer of optimization products and services.
With a rich decade-long history as a digital content creator and strategist, Rachel stands as a beacon of innovation. In 2016, she launched Next Net Media’s content department, ingeniously leading both in-house teams and 700+ freelancers, culminating in the creation of thousands of top-tier content pieces every week.
Notably, Rachel’s success extends beyond her professional endeavors. She earned a coveted finalist spot for the Woman in Content Marketing of the Year by Masthead Media and Content Marketing Institute. An authority in her field, she’s a sought-after guest on marketing podcasts and a revered speaker on the international circuit, where she imparts wisdom on the pivotal intersections of content marketing, brand strategy, and SEO.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Like so many around the world, Jayzen was glued to the television over the past few weeks enthralled with the Olympic Games in Paris. From a brand perspective, everything about the games was a showcase of the host city. Yes, there were travelogues and picture-perfect iconic locations but when we dive deeper, everything was quintessentially Parisian. An opening ceremony that mashed up the Can Can, Les Miserables and the metal band Gojira. There were athletes in boats down the seine and an Olympic flame floating in a hydrogen balloon inspired by French physicist Jacques Charles putting us in the middle of something out of a steampunk Jules Verne novel! Even the medals that winning athletes received were designed like a piece of fine French jewelry with a piece of the Eiffel Tower in each. Yes, these past 2 weeks have truly been the Olympics by Paris.
So the question to you is, “what do the Olympics by you look and feel like?” How would they be uniquely you? Of course, you’re never going to host an Olympics personally, but when you think about it, your career is a series of Olympics…every assignment, every project, even every task is something that many people could do. The real question is what is your signature style? What is your brand filter? What are the things that you do that leave your calling card or how are your fingerprints all over it? How do you execute things in a way that says quite simply that no one else could have done that and reminds people that you are the go-to person who can execute in your unique way?
Jayzen is thrilled to welcome Monika Krimendahl to the show. In addition to her role as BlitzBe, Monika is COO of Click Riot (a software company leveraging technology to build, grow and scale) and the Co-Executive Producer of The Gold Rush Summit 1.0, The Gold Rush Summit 2.0, The Gold Rush Crypto Summit, and The Gold Rush Pride Summit. She is an International Bestselling Author and enjoyed the collaborative process of writing “Action Takers Who Get Sh** Done.” Her career has spanned from teaching school, being a massage therapist to now running marketing agencies, all with an incredible through line that makes perfect sense.
Guest Bio
Monika Krimendahl
COO, BlitzBe Marketing
Monika Krimendahl is the COO of BlitzBe Marketing, Click Riot (a software company leveraging technology to build, grow and scale) and the Co-Executive Producer of The Gold Rush Summit 1.0, The Gold Rush Summit 2.0, The Gold Rush Crypto Summit, and The Gold Rush Pride Summit.
She works with her team to develop strategies for Business Development, Online Audits, Producing Virtual Summits, and Training Entrepreneurs to grow to 6 and 7 Figures with Online Marketing strategies. As a teacher and educator for 25 years, Monika enjoys educating entrepreneurs about Marketing, Mindset and Creative Strategies to grow their businesses.
Monika is an International Bestselling Author and enjoyed the collaborative process of writing “Action Takers Who Get Sh** Done.”
With a background in healing, transformational work, Massage Therapy, Meditation and Yoga, Monika believes in the power of transformation! Team meetings begin with, “We have a world to change!” The foundation of everything she does is about helping people who help people grounded in the acknowledgment that “a rising tide raises all ships.”
Monika is a member of several networking groups and enjoys meeting new entrepreneurs all over the world! She believes in multiple streams of income and working with other fabulous entrepreneurs to create win-win-win relationships.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
To learn more about the GOLD RUSH PRIDE SUMMIT visit thegoldrushsummit.com/pride-summit
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On a recent trip to Portugal, Jayzen came across a very unique outpost of one of his favorite brands to talk about, Starbucks. Situated in a centuries-old building, the small Starbucks kept the original look and feel of the building and neighborhood and simply added very subtle branding to the exterior. It was an incredible reminder about how you can still be on-brand, and fit into your surroundings or a unique environment when you need to. Tune in to hear Jayzen’s thoughts on how with your brand, it’s really about knowing when to modulate and turn up or down the volume on your various brand attributes to best meet specific situational needs. You always need to be on brand - but you can lean in and out of aspects of your brand when it makes sense.
Jayzen is excited to talk with Jai Khanna this week. Jai’s company is a top content producer telling amazing stories rooted in sports. Among others, they are known for their 2023 Emmy-nominated TNT documentary 'The Great Debate with Charles Barkley.' Upcoming projects include a documentary focusing on worldwide legend Kobe Bryant as well as a documentary profiling golf prodigy Michelle Wie exclusively set for Peacock.
Guest Bio
Jai Khanna
Co-Founder and CEO, Victory Media Group
Jai Khanna is the Co-Founder and CEO of Victory Media Group, a global producer and financier of premium content across film, television and digital media– telling the stories of the journey to victory. Khanna guides the strategy and vision for the company’s three content brands- Victory Sports, Victory Women and Victory Film.
Victory Media Group has quickly produced a critically acclaimed slate of programming since its inception in 2023, garnering an Emmy nomination for the TNT documentary 'The Great Debate with Charles Barkley.' Upcoming projects include a documentary focusing on worldwide legend Kobe Bryant as well as a documentary profiling golf prodigy Michelle Wie exclusively set for Peacock. Additionally, in collaboration with Will Ferrell, a captivating feature film following the Seattle Seahawks. Plus a docu-series that dives deep into the intriguing true crime saga surrounding FIFA's stolen and un-recovered World Cup trophy.
Prior to launching Victory Media Group, Khanna served as a strategic leader at the preeminent management and production firm Brillstein, where he worked for over 22 years. Throughout his tenure at Brillstein, Khanna held various strategic roles, including Talent Manager, Producer and Packaging Agent. He played a pivotal role in assisting top-tier clients in launching multiple ventures across film, television and technology. Clients over the years included talent such as Eva Mendes, Sarah Silverman,Tiffani Thiessen, Ike Barinholtz, Larenz Tate among others. His credits include over 25 films, where he served as Producer or Executive Producer. Additionally, Khanna was responsible for securing over $300 million in capital for client projects.
A veteran entertainment executive, Khanna started his career as a Talent Agent at Writers & Artists Agency. While there, he represented notable actors such as James Gandolfini, William H. Macy and Eva Mendes.
Khanna was named by The Hollywood Reporter as one of the 'top 35 executives in Hollywood.' He has been profiled in The New York Times and The Wall Street Journal. Business Insider recognized him as one of the '100 influential Indian American leaders in the US' and he was celebrated as one of the "Outstanding 50 Asian Americans in Business" by the Asian American Business Development Center.
Khanna graduated from the University of California at Davis as a student-athlete.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Happy Summer! This week, Jayzen takes a deep dive into Step Three of the Five Steps to Lead With Your Brand…Refine Who You Want to Be. When working on your personal brand and what you want to be known for, spending a good amount of time on this step is critical. That is, what are the SuperSized brand words that you use to distinguish yourself from others. How do you talk about your self not in coffee language, but as a SuperPremium brand like Starbucks. Tune in to hear Jayzen’s tips on developing a word bank that you will use on everything from your resume, to your LinkedIn profile to your performance review….even in your next interview!
Jayzen is excited to welcome Amy Shoenthal to the show. She is a journalist, marketing consultant and the author of The Setback Cycle, a book about how today’s prominent founders and leaders overcome obstacles to find success. Everyone experiences setbacks at some point. Amy shares some of her incredible insights into how to take challenges and turn them into the catalyst for success.
Guest Bio
Amy Shoenthal
USA Today Bestselling Author of The Setback Cycle.
Amy Shoenthal is a journalist, marketing consultant and the author of The Setback Cycle, a book about how today’s prominent founders and leaders overcome obstacles to find success. In her years spent profiling these leaders for outlets like Forbes and Harvard Business Review, nearly every discussion revealed a common theme: what they learned during their biggest setbacks led them to their most successful ventures. Setbacks are an unavoidable aspect of life—and while uncomfortable, they provide an opportunity to redefine success and gain a renewed perspective. But why does this happen? That’s the answer Amy searched for as she researched this phenomenon, speaking with executive coaches, neuroscientists and psychologists to come up with a framework that helps people identify setbacks and work through them.
Told through the stories of leaders like Robin Arzón, Reshma Saujani, Norma Kamali, Stacy London and others, Amy takes people through this common experience in a way that enables them to understand it, address it, and come out the other side with a renewed sense of growth and a clear vision.
Amy also boasts a two-decade marketing career, working with some of the world's largest brands, from Procter & Gamble to Google. Now, through her consulting firm, Visionaries Collective, she works with Founders, corporations, nonprofits and small businesses to shape their brand narratives and captivate audiences through strategic storytelling.
After completing The Setback Cycle, she began working with organizations to help their employees and managers confidently lead through tumultuous times, offering the tools to help their teams navigate their own inevitable setbacks together.
Amy previously wrote a local children’s book about the independent-owned businesses in her own beloved neighborhood of Sunnyside, Queens, where she lives with her husband and daughter.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Happy LGBTQ+ Pride Month!
The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride
This week, Jayzen answers the question he gets at nearly every presentation…”what is your best career advice?” Quite simply, as he tells people all of the time, “find a hole and fill it!” That is, look out on your career universe and spot the potholes in the road that need to be filled. What needs exist in your company or industry and how can you meet them? How can you make the road smoother for yourself, your boss and your colleagues and turn them into success? Tune in to hear Jayzen’s best advice.
Jayzen is thrilled to welcome Tay & Val to the show. After both having careers in media and production, Tay & Val embarked on a two-and-a-half-year bike tour that took them across three continents and twelve countries simply to ask people one question, “what is your dream?” Armed with the inspiration to build their dream, they went on to found Modern Mind Labs, a global practice to create and implement wellness-based, EDI-informed, and culture-coherent leadership and team development initiatives.
So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!
Guest Bio
Tay & Val
Co-Founders, MODERN MIND LABS
Tay & Val are business and life partners who co-founded MODERN MIND LABS: a global practice that supports companies like Amazon, Booking.com, VMLY&R, and many more around the world, to create and implement wellness-based, EDI-informed, and culture-coherent leadership and team development initiatives.
Known for facilitating powerful and inclusive learning experiences, Tay & Val teach in an accessible and approachable manner - through science and storytelling; and make sure that everything you learn can be applied #IRL (in-real-life). To date, more than 100,000 people across diverse communities have experienced their work. Tay & Val are two-time TEDx speakers and have presented at international conferences such as Out & Equal Summit, Women In Cloud Summit, Seattle Interactive Conference, and more.
As lifelong practitioners with 12,000+ (and counting!) hours in their meditation practice, Tay & Val are seasoned certified teachers with the globally sought-after Search Inside Yourself Global (SIYG) for mindfulness-based emotional intelligence and leadership training. Through their partnership with SIYLI, they’ve facilitated programs for audiences in the Americas, Asia, Middle-East, and Europe.
Fiercely committed to realizing the fullest potential of people and organizations — especially those in underrepresented and underestimated communities — Tay & Val completed the train-the-trainer program for Neurology of Equity & Inclusion At Work so they can bring the lens of EDI to all the work they do.
Fun Fact: In 2010, Tay and Val set off to travel the world by bicycle to ask as many people as possible one question: “What is your dream?” This project brought them across three continents, twelve countries, and fifty-five cities. In three years, they spoke to diverse communities of all identities; and collected tens and thousands of dreams, hopes and aspirations.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Happy LGBTQ+ Pride Month!
The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride
Tune in to hear Jayzen talk about one of the most important points to remember when developing your brand….What you choose not to do is as important as what you choose to do. Remember, your brand is about making strategic consciously competent decisions to show up and lead with the brand that you want. Now is the time to think about those things that you do because they are easy or on autopilot, but in reality, may be pulling you away from the brand that you want to be.
This week, Jayzen is thrilled to welcome Javier Constante to the show. He is the President of Dow in Brazil and Latin America and as an out senior executive at a global company, Javier stands as an advocate and role model for bringing your full, authentic self to work. A true inspiration with an amazing career story!
So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!
Guest Bio
Javier Constante
President
Dow Brasil & América Latina
Javier Constante has been President of Dow in Brazil and Latin America since late 2019. In this role, he is responsible for developing and overseeing Dow’s regional strategy and financial performance in the region with the goal of making Dow the most customer-centric, innovative, sustainable and inclusive materials science company in the world. As part of his current role, Constante drives increased focus and action around ESG parameters, including moving to a low-carbon and circular economy, building a more transparent, authentic and safe work environment for employees, and moving toward a more equitable society.
Constante joined Dow in 1989 in Buenos Aires, Argentina as a Sales Representative and moved through various marketing and commercial positions in Latin America and across Europe. In November 2019, he took on his current position as President of Dow in Brazil and Latin America. Constante is Vice President of the Board of the Brazil Chemical Association (ABIQUIM), is a member of the Council of Presidents of Amcham (American Chamber of Commerce) and is part of the global Executive Board of the Out & Equal organization for the fight for the rights of the LGBTQIA+ community in the corporate environment. He previously served as a board member of Equate/TKOC and EMC (Equate Marketing Company) and was Vice President of Plastics Europe.
In 2022, Javier Constante received the Outie Awards trophy for the first time in the category "Global LGBTQ+ Advocate of the Year" for his leadership in initiatives to include LGBTQIA+ people in the labor market. The executive also made it once again to the TOP 100 LGBT+ executives recognized by the 2022 OUTstanding LGBT+ Role Model List, which he is listed for the third consecutive time.
Constante holds a bachelor’s degree in chemical engineering from Universidad de La Plata, Argentina, and an MBA from Instituto Altos Estudio Empresariales - IESE, Argentina. He is married and lives in São Paulo, Brasil.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Happy LGBTQ+ Pride Month!
The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride
With all of the summer activities in full swing, now is the perfect time to focus on the final step of the Lead With Your Brand system, Promote Yourself. That’s right, it is all about being your own Chief Marketing Officer and leveraging the power of your network. Tune in to hear Jayzen’s top tips on how to build genuine connections so that you can harness the power of your network and build a team of people who are amplifying your great work and advocating for your career advancement.
This week, Jayzen is excited to welcome Brooke Soplesa to the show. She is the editorial director of NBC Out, the LGBTQ digital destination of NBC News. In addition to the dedicated NBCOUT.com site, the work of Brooke and her team is woven into the entire NBC News organization with content about and of interest to the LGBTQ community.
So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!
Guest Bio
Brooke Sopelsa
NBC Out Editorial Director
NBC News
Brooke Sopelsa is the editorial director of NBC Out, the LGBTQ digital destination launched by NBC News in June 2016. Under Brooke’s leadership, nbcout.com seeks to both enlighten and entertain by showcasing enterprise reporting, original videos and other unique content about and of interest to the LGBTQ community.
In addition to assigning and editing LGBTQ breaking news stories, feature articles and video reports, Brooke has also spearheaded a number of franchises and special projects, including the annual #Pride30 list and the digital docu-series “Stonewall 50: The Revolution.” Since 2016, Brooke and NBC Out have been recognized with numerous awards, including a GLAAD Media Award, NLGJA Excellence in Journalism Award, Digital Diversity Network Impact Award and Out & Equal Champion Award.
Prior to her return to the NBC family, Brooke was a producer at the Huffington Post, where she developed and produced live news and lifestyle segments. During her time at HuffPost, she created content ranging from business news segments to celebrity interviews — and was awarded a 2015 RTDNA Kaleidoscope Award for her LGBTQ Coverage.
Before joining HuffPost, Brooke spent six years at NBC — first as a writer/producer for CNBC.com and then as a producer for MSNBC.com, where she earned a GLAAD Media Award nomination for her multimedia report on the contemporary voguing scene.
In addition to digital media, Brooke has worked in both documentary film production and television news. She co-produced, shot and edited the documentary "Queer Streets," a film about LGBTQ homeless youth, which aired on MTV’s LOGO channel from 2008-2011. Brooke started her career in journalism as a production assistant and shortly thereafter an on-air reporter at Time Warner Cable Channel 10 News in Bergen County, N.J.
Brooke holds a B.A. in Economics from Bucknell University, M.A. in Journalism from Columbia University and M.B.A. from New York University's Stern School of Business.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Get all of your LGBTQ news at NBCOUT.com
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Happy LGBTQ+ Pride Month!
The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride
Pride Month is the perfect time to think about your brand, however you identify. Being authentic is about being true to who you are, but being your best authentic self is about presenting the most polished and impactful version of you. Tune in for Jayzen’s three top tips to turn up the volume to bring your BEST authentic self to work.
Know Your Value: Understand and embrace the unique perspectives and strengths you bring to the table. Celebrate your identity and let it inform your work in a way that sets you apart. Your diversity is your superpower Create Inclusive Spaces: For allies and managers, it’s crucial to foster environments where everyone feels safe and valued. Network In a Real Way: No one wants to be part of your business card collection or quest to have the most connections on LinkedIn. Build relationships based on mutual respect and shared values.This week, Jayzen is thrilled to welcome Beck Bailey to the show. Beck Bailey is the Global Chief Diversity Officer for Accenture, responsible for building a culture of equality in the workplace for over 740,000 people in 49 countries.
So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!
Guest Bio
Beck Bailey
Managing Director, Global Chief Diversity Officer
Accenture
Beck Bailey is the Global Chief Diversity Officer for Accenture, responsible for building a culture of equality in the workplace for over 740,000 people in 49 countries. Beck leads a global team that is dedicated to ensuring all of Accenture’s people feel they belong and can thrive. His leadership also sets the firm’s Inclusion & Diversity (I&D) strategy and enables stakeholders to embed inclusive practices in all aspects of the organization to deliver 360 Value for our clients and enable business results.
Before joining Accenture, Beck was director of the Workplace Equality Program at the Human Rights Campaign where he advised hundreds of Fortune-ranked firms on the adoption of policies, practices, and benefits critical to LGBTIQ+ inclusion. Beck regularly coached C-Suite and other senior executives on understanding the business imperative for LGBTIQ+ inclusion and in developing their own inclusion strategies to advance equality. A recognized expert in LGBTIQ+ workplace inclusion, Beck has been interviewed by NPR, CNN, BBC, the New York Times and more. Beck remains a trusted advisor for many business leaders and now shares Accenture’s insights and best practices with clients, peers and C-Suite executives.
A longtime advocate and out transgender man, Beck is passionate about driving belonging for all people at work. He co-chairs the steering committee for the Partnership for Global LGBTIQ+ Equality (PGLE), a coalition of companies and civil society organizations in collaboration with the United Nations and the World Economic Forum committed to leveraging the individual and collective advocacy of its members to accelerate LGBTIQ+ equality and inclusion. Beck currently serves on the Board of Directors for the Human Rights Campaign Foundation and Reaching Out MBA (ROMBA).
Beck received his BS in Management from Virginia Tech and his MBA from UMass Amherst. He lives in Los Angeles with his partner Margaux, two cats, and two yellow labs.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.
After speaking at the Streaming Media NYC Summit in NYC, Jayzen shares his advice on navigating the rate of change in your industry and career. Above all else, disruption is now the operating system our ecosystem. Change is not coming, it’s here. next is not around the corner, it’s now. While we can’t predict the future, we can take control of our careers and our choices with Jayzen’s three-step process:
Identify your response to change in the industry and understand what roadblocks are in your way to seize opportunities. Create an inventory of your talents and passions, and where the intersection can meet marketplace needs - and get paid for it! Learn tools to adapt current strengths to meet potential career opportunities that may have been previously overlooked.Learn how to leverage the power of your network, ask for help when needed and practical actions you can take to show up “on brand” with industry and career influencers.Jayzen is excited to welcome Silivia Li to the show. Starting her sales career at age 10 while a child in Hong Kong at her father’s export business, Silvia has gone on to create an incredible sales effectiveness and revenue growth advisory firm. Rooted in building bridges and using brain-based insights, she and her team at BrainSells empower clients to cultivate habits and skills that propel them to new heights, both personally and professionally.
Guest Bio
Silvia Li
Founder
BrainSells Global
Silvia Li is the founder of BrainSells Global, a B2B sales effectiveness and revenue growth advisory firm based in Chicago. At the core, her personal mission is to elevate the respectability and diversity of the B2B sales profession. Using brain-based insights, she and her team at BrainSells empower clients to cultivate habits and skills that propel them to new heights, both personally and professionally.
With a remarkable career spanning 15 years in corporate sales leadership, Silvia founded BrainSells Global in 2018, which has since impacted over 5,000 business leaders and sales professionals globally across diverse sectors, including professional services, medical devices, financial services, and technology.
As a DE&I advocate, she co-authored “The FACE of Bias” body of work in 2019 with Dr. C.K.Bray of The Adaption Institute, which has since been presented at various organizations across the globe to help time-starved leaders make better decisions and forge more effective collaboration among colleagues.
A native of British Hong Kong, Silvia is a frequent content contributor on leadership and personal development, sales and client success, as well as revenue and business growth. Beyond her professional pursuits, Silvia is a passionate world traveler, prolific home cook, certified Japanese sake professional, dedicated racquet sports player, and aspiring aviator.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.
This week, Jayzen shares his ideas on a critical element of your personal brand development, how you make people feel. That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning intentional about what you want that to be? It is important to focus on your SuperSized brand words and make sure that they reflect the feeling that you want people to have - and are you delivering on that with every interaction.
Jayzen is excited to welcome Ed Soo Hoo to the show. Ed is a fascinating person who has had many careers over the years, from warehouseman, to a union truck driver and now as CTO for one of the top global technology companies. His secret? As he says, “you have to ask for it, even if you’re not qualified.” Ed is a storyteller and brings volumes of career wisdom that everyone can learn from.
Guest Bio
Ed Soo Hoo
Worldwide CTO - Global Accounts
Lenovo
Ed Soo Hoo is an asymmetrical thinker, crossing the intellectual and practical boundaries of enterprise and technology. Ed is known for stretching-the-box strategic thinking allowing companies expand from “Now, New and Next.” Ed connects the dots of technology and turns that capability into business-altering solutions for any organization. His Tetris-like talent for enabling, leveraging, and enhancing existing operational models and ecosystems is truly transformational.
An Industry Fellow at the Center for Entrepreneurship and Technology at UC Berkeley and executive coach, Ed brings unique insights coming from a diverse, eclectic set of rich experiences through a career that includes blue-collar teamster, global company leader, and eight-time startup exec (seed to IPO to buyout).
A sought-after executive and keynote speaker on business leadership, Ed presents his theories on entrepreneurial spirit, vision, and drive through a multidisciplinary perspective of the world.
“The way we work has forever changed, so it’s time that the way we lead follows suit. In order to meet the challenges of a post-pandemic world and workforce, we must explore the ways in which we can build, inspire, and lead a team.”
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
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