Episoder
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In todayâs episode, Iâm thrilled to be joined by the vibrant, 90s-loving email strategist, Liz Wilcox! Known for her âFresh Princess of Emailâ approach, Liz helps entrepreneurs simplify email marketing and make real money from their email listsâwithout feeling overwhelmed or stuck.
Weâll break down her no-nonsense, 20-minute newsletter framework that will have you writing emails like a pro, without overthinking or stressing about perfection. If your inbox is more unsubscribe than subscribe, Liz is here to show you how to turn that around!
We also chat about how often you should send emails, what really works in email marketing, and how to stay relatable and connected with your audience.
If youâve been stuck on what to say or when to send emails, this episode is full of actionable tips that will help you build better relationships with your subscribersâand make more money while staying true to yourself.
Here are the highlights:
(3:37) Liz Wilcox's Background and Email Marketing Journey
(5:58) Challenges and Misconceptions in Email Marketing
(10:08) Frequency and Content of Newsletters
(14:45) Overcoming Objections to Email Marketing
(24:47) Growing and Monetizing Email Lists
More about Liz:
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. Sheâs best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email âknotâ with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.
Get Lizâs FREE newsletter bundle here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204/
Learn more about Liz here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/
Affiliate links - If you choose to work with Liz, I will receive a little kickback, however I donât endorse anyone who I havenât or wouldnât work with myself.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In this episode, I sit down with Michaela Thomas, clinical psychologist, best-selling author, and the host of Pause Purpose Play podcast, to discuss all things ADHD.
Michaela is a seasoned expert in supporting female entrepreneurs to navigate the unique challenges of ADHD while balancing the demands of their busy businesses.
She shares her own journey of recognising and managing ADHD as a business owner, along with how it shapes her work with clients.
We talk openly about the realities of life with ADHD, from the relief and grief of diagnosis to practical ways of working with your brain rather than against it.
Whether you're ADHD or not, you'll take away valuable insights on thriving in business while honouring your mental health.
Here are the highlights:
(2:10) Michaela's Journey in Business
(3:37) Recognising and Understanding ADHD
(6:12) Holding Space for Clients
(8:28) Grief and Relief in ADHD Diagnosis
(12:33) Impact of ADHD on Business
(14:20) Self-Awareness and Support Systems
(17:11) Burnout and Self-Care
(33:17) Slowing Down and Sustainable Success
Connect with Michaela:
About Us - The Thomas Connection
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In this episode, Iâll be breaking down the art of maintaining emotional hygiene while running a business, especially for those juggling client demands and personal well-being.
Through my own experiences, I highlight the importance of having strong boundaries, knowing when to hold space for clients' discomfort, and recognizing whatâs truly within your control. From balancing client expectations to managing anxiety, I share practical tips that can save your energy and mental health.
Get ready for some insights that you can apply today to protect your peace while still delivering excellent results for your clients.
Here are the highlights:
(2:39) Understanding the Role of a Coach
(3:32) Personal Experience with Anxiety and ADHD
(7:13) Setting Boundaries and Managing Client Expectations
(10:10) Handling Client Discomfort and Maintaining Composure
(16:38) The Importance of Boundaries and Breaks
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In todayâs episode, I'm wrapping up our whirlwind tour of the Cushy CEO Roadmapâmy ultimate guide to scaling your business with ease.
If youâve been caught in the cycle of burnout, juggling too many offers, or struggling to break past the multi-six-figure mark, this is for you! Iâm breaking down the final steps to simplify and scale your business without losing your sanityâor your weekends.
Weâll talk about creating a standout group program that does the heavy lifting, understanding your data (yep, itâs a game-changer), and building a lean, mean team that works like clockwork.
If youâre ready to move beyond the chaos and want a strategy that feels effortless and sustainable, grab the roadmap from the show notes, and letâs make scaling fun again.
Here are the highlights:
(2:21) Journey to Multi-Six Figure Threshold
(4:41) Cherry on Top: Brand Positioning
(12:37) Scaling and Streamlining Operations
(16:31) Auditing and Improving Business Processes
(18:25) Client Case Studies and Success Stories
(20:43) Final Thoughts and Next Steps
Get the Cushy CEO Roadmap HERE
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In todayâs episode, I'm breaking down the essential data you need to focus on to scale your business smoothly and sustainably. If you're tired of chasing the next shiny strategy and ready to dial in on what truly works, this oneâs for you.
Weâre continuing our walkthrough of the Cushy CEO Roadmap, moving past the cupcake phase to the cherry on topâwhere you refine your offer, master your strengths, and attract more of your ideal clients.
Itâs easy to get distracted by new tactics, but real growth comes from tweaking and optimising what you already have. Iâll share how to analyse your data, understand where your sales are coming from, and identify the right areas to scale, so you can keep moving towards those big revenue goals.
Here are the highlights:
(4:01) Challenges in Scaling and Distractions
(10:08) Importance of Consistency and Data Analysis
(15:07) Leveraging Existing Networks and Collaborations
(16:41) Balancing Organic and Paid Growth
Get the Cushy CEO Roadmap HERE
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In this weekâs episode, I'm continuing our journey through the Cushy CEO Roadmap, which also happens to be your guide to creating a seven-figure business that feels effortless.
Now, before you think, âBut I donât want seven figures,â stick with me. This roadmap isnât just about the numbersâitâs about building a business that works for you.
Weâre starting with the âCupcakeâ phase, where many entrepreneurs find themselves stuck in the cycle of chasing clients. Iâll share the common pitfalls and how to break free so you can create sustainable success.
Here are the highlights:
(2:39) The Cupcake Stage: Challenges and Solutions
(6:10) Common Pitfalls in Online Business Models
(12:27) Deciding on a Group Program
(17:15) Practical Steps for Creating a Group Program
(17:29) Conclusion and Next Steps
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In todayâs episode, Iâm bringing out Auntie Polly, the more assertive side of me that all my one-to-one clients are familiar with, and weâre diving deep into the Cushy CEO Roadmap.
This year, my focus is on expanding what I stand for in business, even if it means pushing boundaries. If youâre curious about how to simplify and streamline your path to becoming a Cushy CEO, this episode is for you.
Weâll explore why this roadmap is crucial for avoiding the common pitfalls of complicating your business operations and how you can apply it to ensure smoother growth and scalability.
Get ready to understand the phases of business growth through the Cushy CEO lens and how to navigate each stage effectively.
Here are the highlights:
(1:10) Creating a lead magnet for business growth.
(3:06) Simplifying online business strategies for growth and profit.
(6:59) Business growth phases.
(10:35) How to scale a successful online business.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Today, I'm discussing a topic that's close to my heart and a bit vulnerable for me to share: having the courage to be disliked.
This episode isn't about referencing books or theories; it's about real, raw personal experiences. We'll explore why it's essential to embrace the possibility of not being liked and how this ties into our deeper business strategies and personal growth.
Let's talk about why sometimes, the most crucial step in your growth is allowing yourself to be misunderstood or even disliked, and how this can ultimately lead to a more authentic and aligned business practice.
This episode is for anyone who finds themselves moderating their actions or diluting their message for fear of disapproval.
Join me as I share my journey and insights on staying true to yourself in a world that might not always understand your choices.
Here are the highlights:
(1:10) Courage to be disliked, masterpiece mindset, and people-pleasing tendencies.
(5:23) Embracing authenticity and overcoming self-doubt in business growth.
(9:31) Managing uncomfortable business tasks and setting boundaries.
(14:30) Avoiding burnout.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Today, we explore whether youâre putting enough effort into growing your marketing listâa fundamental yet sometimes neglected aspect of business.
If you find yourself worrying about not making enough sales, constantly creating new offers, or considering lowering your prices, it's time to rethink your approach.
I'll share three telltale signs that you might not be focusing enough on list building, and offer insights on how to enhance your strategy.
Whether you're new to list building or looking to refine your tactics, this episode is packed with practical advice to help you expand your reach and sustain your business growth.
Here are the highlights:
(1:47) Are you struggling with consistent sales?
(3:41) List building for consistent sales.
(7:40) Creating a freebie to attract new subscribers.
(9:50) Creating a lead magnet for business growth.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In todayâs episode, we're diving deep into how to effectively turn your social media followers into sales.
Iâll reveal a simple three-part formula that clearly indicates whether your Instagram is set up to generate sales, and why many fail despite knowing these steps.
We'll explore the importance of defining the unique, valuable problem you solve and how to communicate this in a way that resonates deeply with your audience.
Tune in to transform your social media strategy and start making sales with authenticity and ease.
Here are the highlights:
(1:10) Formula for effective social media sales.
(4:40) Identifying and solving a specific, personalised problem for clients.
(9:04) Marketing strategies for small businesses.
(12:49) Creating a unique offer to stand out in an industry.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Today, we're tackling a counter intuitive topic: when having a team might actually slow down your business growth.
While teams are often seen as essential for scaling, they can also complicate dynamics and divert focus from core activities.
Join me as I share personal experiences and insights from managing teams that ranged from just me to eight members, discussing the challenges and strategies for maintaining a productive team without losing sight of what drives your business.
Tune in to learn how to ensure your team remains an asset, not a liability, in your growth journey.
Here are the highlights:
(1:10) The benefits and challenges of having a team for online entrepreneurs.
(2:54) Managing a team, including the risks and challenges of hiring and leading others.
(6:58) Leadership, vision, goals, and communication for business success.
(12:16) Fostering a positive company culture.
(17:01) Leadership qualities for small business success.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Today, I'm diving into a topic you might find unexpected, especially if you've been part of my journey for a while. We're discussing the challenges of relying solely on one high-ticket offer in your business model.
While this approach has significantly benefited me, providing financial freedom and allowing me to reinvest in my business, I've come to recognise its limitations.
This episode is a candid exploration of how my high-ticket strategy began to feel more restrictive than liberating and the new methods I'm embracing to support my clients more effectively.
Join me as I share the evolution of my business strategy, ensuring it aligns with both my goals and the needs of my clients, all while maintaining the integrity of my original vision.
Here are the highlights:
(4:57) Sales call conversion rates and client readiness.
(9:24) Business growth and profit margins.
(13:53) Challenges with offering multiple high-ticket offers.
(18:49) Tiered program for business growth with personalised support.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Join me on this week's episode where we delve into the crucial topic of what to do when your signature offer isn't performing as expected.
As an evergreen marketing expert and business coach, I've observed firsthand the challenges and evolutions necessary to refine and perfect a signature offer.
I'll share actionable insights and personal experiences to help you tweak and evolve your offerings effectively.
Whether you're struggling to see results or just looking for ways to improve, this episode will guide you through understanding the dynamic nature of online business offers and how to adapt for success.
Here are the highlights:
(2:46) Evolving online business strategies and overcoming obstacles to success.
(5:00) Adapting your sales strategy based on feedback.
(6:37) Giving yourself a realistic timeframe.
(8:56) Evolving a signature offer to create a cushy business.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In todayâs episode, we delve into ADHD business hacks, building on my episode about âIs ADHD actually a superpower?â
While I'm not officially diagnosed, my experiences and insights into managing ADHD traits in business have been valuable both to myself and my clients, so I knew I had to share them with you.
We'll explore strategies to harness these traits effectively, focusing on maintaining interest in long-term projects and finding sustainable rhythms.
Join me for transformative insights that can help you navigate the dynamic intersection of ADHD and business.
Here are the highlights:
(1:10) Business hacks and personal experience with ADHD.
(4:14) Overcoming boredom and maintaining consistency in your business.
(10:32) Recognising and changing toxic habits.
(14:12) Avoiding boredom in business.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Today, we tackle the topic of generating leverageable income over the summer. I'll bust the myth of 'passive revenue' and share why I prefer to focus on leverageable income instead.
We'll discuss the common pitfalls of choosing the wrong revenue streams and how to smartly transition from one-to-one client work to more scalable options like group programs.
This episode is packed with actionable advice on making your business work smarter, not harder, so you can extend your impact without extending your hours.
Here are the highlights:
(1:10) Passive income vs. leverageable income in online business.
(4:43) Choosing the best business model for online entrepreneurs.
(9:42) Creating a group program to generate passive income.
(11:49) Creating an offer that aligns with your brand.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Today, we're diving into the power of podcasts with a special guest, Natalie Koussa, a seasoned podcast tour strategist.
Natalie has revolutionised the way coaches and entrepreneurs use podcasts to amplify their message and build their brands.
Whether you're contemplating starting your own podcast or guesting on others, this episode will unveil essential strategies to leverage podcasts effectively. Weâll discuss how to turn your message into a movement and why now might be the perfect time to prioritise podcasting in your business strategy.
Don't miss out on this game-changing conversationâit might just be the push you need to take your presence in the digital world to the next level.
Here are the highlights:
(6:20) Podcast guesting strategies and the importance of having a unique angle.
(9:38) Podcasting for business growth.
(15:48) How to get started and tips for success in podcasting.
(21:19) Tips on repurposing content and building an audience.
Connect with Natalie:
https://nataliekoussa.com/
Instagram: @nataliekoussa_
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Today, Iâm sharing a controversial growth hack that isnât flashy or about quick financial leaps. Instead, I dive into the sustainable ways to grow your business.
Despite the high-energy claims of turning quick profits in the online business world, I've discovered that understanding and replicating the source of your revenueâwhile maintaining personal health and energyâis what really contributes to lasting success.
Join me as I discuss how integrating well-being with business growth isn't just possible, it's essential.
Here are the highlights:
(1:53) Self-care and well-being for online entrepreneurs.
(2:55) Redefining success beyond financial metrics.
(5:44) Growing a business with a focus on one-on-one coaching.
(11:39) Prioritising quality over quantity in business.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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In todayâs episode, we dive into why learning more isn't always the answer.
After four years as a personal brand and mentor, I'm sharing three key insights that have shaped my journey and success in the digital marketing space.
Discover how focusing on the essentials, avoiding the trap of mentor-hopping, and recognising that imperfection does not equal failure can dramatically streamline and enhance your business growth.
Tune in to shift your mindset and simplify your path to success.
Here are the highlights:
(1:10) Business growth, marketing, and personal branding insights.
(2:45) The importance of slowing down and focusing on the "boring stuff" to grow a business.
(9:19) Mentorship, growth, and success in business.
(12:56) Overcoming personal and professional challenges to achieve success.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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This week, I tackle the often overlooked issue of creating content for peers rather than your ideal clients.
This is a common trap that many online entrepreneurs fall into, particularly visible in industries like birth coaching and copywriting. I'll discuss why it's crucial to focus on what your potential clients need to hear rather than what impresses your industry peers.
Tune in to shift your content strategy from peer-focused to client-centered, and start making more meaningful connections.
Here are the highlights:
(1:10) The disconnect between industry-wide discussions and ideal client needs.
(5:34) Creating effective content for clients.
(7:43) Provide clarity in your content.
(11:06) Prioritise your ideal client over entertaining peers.
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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Join me this week as I chat with the fantastic Eva Couto, a brand designer and strategist from Porto, Portugal.
With her unique approach to branding, Eva has helped transform the online presence of creative solopreneurs and badass small business owners.
We dive into the essential aspects of branding, uncover common misconceptions, and discuss the transformative impact good branding can have on your business.
If you're looking to stand out and show off your unique business confidently, this conversation is full of powerful insights.
Tune in to learn how to harness the true power of branding and elevate your business to new heights!
Here are the highlights:
(4:33) The importance of branding.
(10:01) Branding consistency and evolution.
(13:25) Effective tips for rebranding.
(17:35) The challenges of creating a memorable and authentic personal brand.
(24:23) Branding, minimalism, and self-expression.
Connect with Eva:
instagram.com/evacoutodesign
To find out more:
Website: www.pollylavarello.com
Instagram: https://www.instagram.com/pollylavarello/
Free masterclass: https://pollylavarello.lpages.co/evergreen/
This podcast is proudly produced by The Podcast Boutique
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