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Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? Whatâs the difference between calling your self one, and being one? I had so many questions!
Verity Craft is a speaker, coach, writer and self-described thought leadership nerd (with her love of thought leadership possibly matched only by her obsession with musical theatre). Together with Christina Wedgwood, she's built Intelligent Ink into the go-to for thought leadership here in Aotearoa New Zealand (they like to say they were doing thought leadership before it was cool â who would have thought at school that they'd be trendsetters?)
They've worked with hundreds of big thinking, purpose-driven experts to maximize their impact, build their reputations, and grow their businesses as thought leaders and authors.
Verity joins me on MAP IT Marketing this week to explain why itâs ok to not love the term and STILL act like one, how to use different thinking skills to stand out from everyone else and why sharing your thoughts might not be the ticket to getting new clients. (Itâs not all you need.)
This podcast is FILLED with great nuggets and information - quite frankly I didnât want the interview to end!
In this episode we cover:
Why you can have an issue with the name âthought leaderâ and still be one What makes a thought leader What isnât enough to do as a thought leader How you can build a brand as one Whether thought leadership is just for those wanting to build a large audience Why thought leadership content is different from marketing content.Important Links
Find out more about YOUR SUCCESS TEAM
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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One of the best parts of being a content marketing veteran (aka, in my 50âs and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing.
The ebb and flow of âtoo much infoâ has been one that weâve struggled with as humans since the internet became an integral part of our lives. 20 years ago I was writing keyword stuffed four-hundred word blogs for companies that had no consideration for the reader and were all about getting google to notice us.
It worked for a bit. But then our human need for good content that actually informed us took over and the algorithms adjusted for us.
AI is creating a flood. People who've been paralysed in content creation or even content creators who just want to pour out as much as possible now have technology to help it. Thereâs AI everywhere.
And yes. Iâm using it.
But Iâm also excited about the opportunities other business owners are creating for me - because the more others create AI generic work, the more my âthinksâ - what I call my own ideas, will stand out and be noticed.
Theyâll have a different cadence, theyâll feel very human (and possibly even a bit flawed) and my people will find them
In this episode we go over why content marketing is even more of an opportunity for your small business than ever before, why you need to be creating âConfident contentâ and what Iâm doing to help you do just that
In this episode we cover:
Why AI is a gift for us (and not for reasons you think) Whatâs going to happen when we reach peak flood and why we need to ride the wave How to connect better with your content What Iâm doing to stand out in a sea of âsamenessâ Why being brave, and being confident about your own voice matters now, more than ever.Important Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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When someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my response (at the very least in my head!) is âNo, you just didnât take the time to fix the problems to make it successfulâ
There are two really big reasons when content marketing can fail so miserably. The first one is you havenât taken time to develop a plan AND stick to it, and the second is you havenât taking time to learn how to present it in the way that best fits that platform,
I see people say âemail is a waste of timeâ but they only email once a quarter. I agree. Doing it only once every three months IS a waste of time,
I see people say âInstagram doesnât workâ but they arenât using reels, stories and only do promotional type posts. Itâs not Instagram. Itâs the business owner.
Learning to change what we do, in order to get results is a key part of marketing. There are 15 areas I tend to look at with my clients, and these areas help us work out what we can fix.
Letâs be clear. Content marketing is an extremely effective method of building out a long term, resilient sales funnel for your business. But - you need to understand how to make the bits that arenât working work.
In this episode we walk through 15 key areas you can look at. As you work through them, make a list of actions you can take to improve your content marketing strategy. Letâs dig deep, find the problems, fix them and then⊠get the results youâve been looking for.
In this episode we cover:
What the 15 key areas of blocks and issues often are. How to address each Why you need to look at all of them in isolation as well as looking at the big picture Where to start first Why we always need the end in mind What we need to do to get more results What to do if everything you try just still doesnât workImportant Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my baby with me places is long past and Iâm now looking at a completely empty nest next year, in part because Iâm flinging my youngest out a little bit before weâre both ready
Alana is a corporate escapee and the cofounder of Your Success Team, a collective of business experts who have created a business coaching model that places multiple brains on your business, giving a giant hell no to "my way or the highway" advice and dated formulas.
And sheâs doing it all with three children under the age of five. The week Iâm recording this, work was put on hold when gastro swept through her house. The juggle is one her clients know all too well too.
Alanaâs developed some excellent tools to deal with overwhelm, learned from hard experience. In this podcast we talk through the juggle, the need to be kind to ourselves and have more reasonable expectations of what is actually possible and why itâs ok to take time out and carve your business around your life, and not the other way round.
As she says âBecause, at the end of the day, business owners want to make money from their talents while living life on their (very unique) terms. Which is why when you bring your talents, experience, and grit to the table, and they bring theirs, you'll be amazed at what they'll create together.
In this episode we cover:
Why Alana and her co founder work with start ups and small business owners What she sees as common struggles around mindset and time management How Alana plans out her time to make sure sheâs building a business that has room around her children What she can struggle with, and what she loves about life as a business owner with young childrenImportant Links
Find out more about YOUR SUCCESS TEAM
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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We spend a lot of time looking at our ideal clients and what they âlook likeâ but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more.
Using empathy in our marketing strategy can help us identify the core needs of our ideal clients, so we can talk to them better. We can show we have grace for the sticking points that are making life harder, be aware of the blocks they might have in the way of assessing success, and use their own words, and voiced thoughts in our marketing messages
In this episode of MAP IT Marketing we cover the seven steps to using empathy in our strategic thinking, and how it can then be applied to our marketing and to our sales.
If you know you want to connect with your customers in a deeper and more authentic way, then THIS is for you.
In this episode we cover:
Why using empathy in our marketing strategy can help develop our messaging How to get inside our clientâs heads What we can look at The steps to developing an empathy based strategy How Iâd apply this to my own businessImportant Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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Thereâs nothing like having your entire world turned upside down to discover holes in your business. And this year thatâs exactly what happened to Kat Corbett
Katâs been a freelancer, a consultant, and an agency owner.
When she started her copywriting agency 3 years ago, she needed a consistent flow of clients to be viable. So she learnt how to make this happen - even with a small audience and an introverted personality. Her primary platform is Linkedin and sheâs used it effectively to grow her audience and client base.
One of the biggest lessons in this process was realising that when she was so close to what she did, the 'curse of knowledge' prevailed. She couldn't have an objective view of the true value she offered to the marketplace.
This close proximity could create a lot of frustration when it came to marketing her business. She didn't have clarity on how to articulate the transformation she created, and that impacted her confidence. So she didn't put herself out into the marketplace.
When unexpected change appeared overnight, Kat had to step back and look at her business, what she wanted as a business owner and what her core benefit really was to her ideal client (and- who her ideal client actually was!)
As a messaging strategist, she now works with her clients to help them identify and express the value they create for their ideal clients.
Her Peaceful Pipeline process takes clients through a framework that builds confidence and transforms how they show up in their marketing - in a way that aligns with them.
In this episode we cover:
What led Kat to make a change in her business How she gets her leads from Linkedin Why her model is called The Peaceful Pipeline What Kat sees is missing in many consultants and coachâs marketing Why itâs so important to work on the âhard stuffâ How to message people without sounding salesy.Important Links
Find out more about The Peaceful Pipeline
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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Iâve only ever talked about buyer profiles before in a retail environment but weâre all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business)
So the nine buyer profiles are still worth looking at.
There are some buyers who come in hot. Is this a good thing or a warning sign? How can you tell the difference?
What can you do to warm up someone and are any of them timewasters or are they just misunderstood?
Iâm covering what each one is, what they need and also letting you know which ones I personally find the most challenging in this episode of MAP IT Marketing
In this episode we cover:
What the nine types of buyer personas are Why it matters to understand these Whether you need to focus on them all Which ones to really watch for as a small business owners How to treat them differentiating in marketing What they all need in the sales process.Important Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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When Janet Stott started Homegrown Primal she had no intention of being the face of the business. In fact she and her husband werenât totally sure the business was going to work. At the very least they would have made a bunch of supplements for themselves!
That was back in 2019 and the business is in a very different place today. They now ship across New Zealand and Australia, and are buying ingredients by the tonne. They also now have a team to help support her marketing work, helping her stay as the âcaptainâ and allowing her to ensure the messaging stays true to their ethos, without getting stuck in the admin side of marketing
Showing her face was not something she expected to do, especially working in an industry that mainly uses young muscled bodies to market their products. But Janetâs authentic and real way of communicating, her complete passion for not only the products they sell but the carnivore lifestyle that sheâs chosen alongside it has helped her build an engaged and thriving community of customers and fans
In this episode Janet shares her beliefs about the importance of women over the age of fifty to show up with confidence, why we all have a ânote thatâs meant to add to the worldâs symphonyâ and how to celebrate âthe croneâ
If youâre hiding your face, worried you wonât find your audience if you show up, this is a powerful and encouraging episode. Iâd love you to join us.
In this episode we cover:
What led Janet and her husband Marty to start Homegrown Primal How theyâve grown from a small online business to one selling into three countries How Janet used to see marketing compared to how she does now How Janet structures her marketing to fit the way her brain works Why Janet considers it imperative to continue to âshow your faceâ as an older woman How she allows her community to deal with trolls. How weâve all got a reason to show upImportant Links
Find Home Grown Primalâs products here
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing Facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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If you are a small business owner whoâs the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time to create a media kit can help you do just that.
In todayâs podcast, we explore how to articulate your unique selling proposition, values, and mission within the media kit.
We also cover what visual branding elements you need to include to help build your brand identity, and what other accompanying images and logos you need to have to accompany it.
Weâll also talk about how to tailor your media kit to fit different purposes and make it work with different audiences. Weâll also talk about the most important demographic information, statistics, testimonials and social proof you need to include.
Youâll need to think about what you want to be known for before you start creating your media kit. Once thatâs worked out and youâve got your kit created youâll be ready to pitch, guest and speak on both virtual and actual stages anywhere.
In this episode we cover:
What a media kit is Why small business owners would consider having one What else you should have on hand What goes into a media kit What you do with is once youâve got it How Iâve been using my media kit since making one six months agoImportant Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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I canât believe that I had no idea ChatGPT was on the horizon a year ago.
Now I use it everyday for our business and with my coaching and strategy clients to help them create compelling content
What I donât want them (or you) to do is create crappy generic content. Iâve lost touch of how many landing pages, blogs, websites and posts Iâm seeing written with a distinctly AI feel to them.
I WELCOME it.
The more a small business owner pushes out generic AI content, the more our stuff will shine out.
They are making it easier for us!
There are some super clever ways to use ChatGPT and still use your own words, voice and feel.I reckon Iâve got a great working knowledge on them but I know that my guest today, Michelle Lange is the master of getting the goodness from ChatGPT and is using it super creatively.
Weâre going to take a look at the wide array of different posts and content she creates.
Youâll be able to pick up and use her ideas with your content and it wonât look AI generated.
Which is amazing right?!
As marketers we both see itâs not necessarily a time saver as itâs a brain saver. It helps you use your brain more creatively and removes some of the adminly content planning side that saps our energy.So grab some headphones and start listening. Michelleâs definitely got some clever tips in store for you today.
In this episode we cover:
How Michelle got started with content creation How the brand voice is key to standing out in your marketing Why Michelle needs long form content for her social media content creation How to talk to ChatGPT What types of content it can help create How to get better results from it What Iâm also using it forImportant Links
Connect with Michelle on Instagram
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing Facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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Things are hard out there for many small business owners right now.
And Iâm finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales.
If thatâs you, or you donât want that to ever be you, this episode is for you.
I want you to be doing two core things at all times in your marketing.
Finding a way to get new sales today and.. Laying down foundations to make number one much easier in the future.While we have also noticed we need to market a âlittle harderâ at the moment, weâre still getting regular leads and sales coming in from the marketing work we laid down before we had to
So today weâre talking reactive and proactive marketing,
Iâm going to give you things you can do now to react against the need for sales and get some growth now.
And give you some ideas to lay down some insurance to make it easier next time thereâs a tricky bit
We also cover what ratio this should be in different seasons of your business.
So⊠letâs get the emergency marketing sorted AND build something for a more relaxed and less stressful future in business
In this episode we cover:
Why we need to consider reactive and proactive marketing Why some people get stuck in an endless pain loop of marketing What your priority today is Why sometimes getting hyper personal might be your ticket out of stress What to do instead of discounting all of your offers in a firesale approach How to add an insurance policy to the future of your business Why we need to always have a ration of reactive and proactive marketing and what that looks like in each seasonImportant Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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If you are the face of your brand, you suddenly find thereâs a whole lot of other things you need to think about. And one of them is your wardrobe.
Weâve talked before about home. It is important to have a brand shoot, and wear clothing that reflects your brand in shots. But to really make your brand zing, it will go deeper than that.
Developing (or even just identifying) what your style is, and then how to show that in your clothing can help you send a powerful message about who you are, what you love and how you choose to express that.
Emma John aka EJ is a trained personal stylist whoâs passionate about helping women unleash their confidence in themselves through style and specializes working with women in midlife.
Her focus is working with women both face-to-face and in an online setting to help them find their style, make the most of their wardrobe and most importantly - BE THEMSELVES. If itâs helping you feel good, makes you feel happy and good - itâs good for you.
And yes, it is possible to do that even without a massive budget!
One of her pet peeves is people having to try and live up to fashion rules. If itâs something you love and feel good in it, then ignore the rule!
Whatâs Emmaâs style? Well she calls it âMaximalist Chic with a Hint of Head Librarian on Acid styleâ This means no day is the same and colour is ever present!
In this episode we talk through creating your own style, why itâs so important to use as small business owners who face our brands, the power of feeling good in the clothes you are in, and why it can help you feel better even on the hard days.
Two days before we recorded this podcast two people told me theyâd chosen to work with me after learning from me BUT they first started listening and wanting to engage when they noticed my dress first - it told them âThis person is my kind of personâ
Our brand story can be enhanced by the clothes we wearâŠ
So letâs talk about how you can develop a style that complements your business story.
In this episode we cover:
What Emmaâs style story actually means and why you need one yourself Whatâs important in developing a style Why this can be a powerful part of building your brand How to dress after your body has gone through changes What to do if youâre on a budget How to start being braver with colour Why itâs never too old to make changesImportant Links
Get Emma-Jane Johnâs free 50 before 50 checklist
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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Pricing right isnât just about making sure we make some money (thatâs the bare minimum expectation). Itâs also about sending a message that youâll marketing will build out about who you are selling to, what you are selling and why youâre the best option at that level of pricing
Setting yourself too low and providing a high value product or offer may mean people donât trust you enough to buy it. Or setting your price high, and now having a brand that can carry your pricing might also become a problem
We walk though my pricing triangle model to help work out what you need to consider at the three core levels of pricing.
Then we take a look at service based businesses and whether you fit a done for you, done with you, or You do, I guide, model and what that means for your pricing too.
If you struggle to work out how to place yourself in the marketplace, this podcast will help you clarify your pricing, your value and your positioning.
In this episode we cover:
What message you send by your pricing Why your offer needs to be set by your time, the size of the audience, and the type of offer What you need to think about when setting your pricing What mistakes people make when setting their pricing too low. What you need to be prepared for with selling higher ticket items How you need to consider pricing as a service based business, looking at the three core optionsImportant Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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Shifting the needle in your business -with Sarah Greener
If you feel like your business is taking over your life, the âIâm too busyâ refrain is living in your head and you just need to get some peace to sort out your head, this podcast is for you.
Sarah Greener works with women (and men who are comfortable in womenâs spaces) who are business owners but also managing what she calls the "second shiftâ of running a home, raising a family, caring for others.
Sarah helps these business owners find space in their life for their own wellbeing, helps them work out how to say yes to what is really important, and helps them stop being the âsingle source of truthâ in their business, and their homes.
In this episode we talk about why itâs so important to make an âI donâtâ list, to start saying no unless itâs a big YES, and why outsourcing somewhere in your life is going to make the important parts of your life better.
If youâre stuck on the treadmill of busy, or being all to everyone, and you donât know how to stop, then Sarahâs story and journey will make you start to think about how you can start pulling the right levers to make positive change and grow a business thatâs not taking over every moment of you life and mind.
In this episode we cover:
What we are really saying when we say âI donât have timeâ The mistake most small business owners make when it comes to running a business Why paper and a pen is your new best friend Why you should outsource before you feel ready to Why our time needs to be on shifting the most important levers. How to work out what your critical first steps are Why we should all have an âI donâtâ listImportant Links
Work with Sarah Greener
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we donât spend a huge amount of time talking about them
However the change from Google Analytics to G4 is a huge move, which requires a little work from your end, and some massive changes to your reporting
G4 will help you have greater visibility on how people are seeing your website, and allow you to make changed based on the learning G4 is making all the time around best practice and improving conversions
In this episode we go through the key ways G4 will help your business, how often you should be looking at improving your website, and how to get G4 measuring actions on your website.
This is a huge analytics update, and this episode will help you understand it better.
In this episode we cover:
What G4 is and why itâs replacing Google Analytics What the benefits of G4 is Why you need to think about what you want to measure What G4 will help you do better Why you need to get it installed How to activate G4 How G4 will protect privacyImportant Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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After four people told me about the billboards that Viv Conwayâs business Girls Get Off use to market their business, I knew I had to have her on the podcast.
Girls Get Off is a beautifully branded and designed female focussed sex toy brand, designed to provide a range of toys that are more appealing to the female gaze, than to a mans.
It can be tricky to use social media to market a sex toy company. Advertising on Facebook and Google is not permitted, and saying the wrong thing in a post can get your profile zapped in a moment.
Finding new ways to get the message out there, for Girls Get Off has included humour, and the occasional parade of women wearing Vulva costumes in the streets of NZ and (hopefully soon ) Australia.
However the biggest part of the Girls Get Off success has been in building an engaged community that both share with each other, and also reshare the content created with others, making it a highly engaged and growing online community.
Viv is a talented marketer, whoâs having fun selling⊠fun!
Plus I think Iâve never laughed so much in a podcast before - this is a great listen (but do check for young ears before you play out loud)
In this episode we cover:
How Viv came to start a sex toys company The difficulties in using online marketing for her industry Why billboards have worked well for them, and why itâs not just for the people who see it How sharable content is queen in marketing How Girls Get Off has created a community, sharing deep dark secrets Whatâs next for Girls Get Off, and why Australia is on the horizonImportant Links
Visit Girls Get Off
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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I often say âtell a story, change a mindâ Storytelling helps us talk to a part of the brain that is geared towards connection.
But when we think about storytelling we often think of those big, powerful life changing moments of our lives and use these as our stories. And thatâs not where the magic is.
In this episode we take a look at the power of storytelling. We look at how to choose the right story, why itâs not about you at all (annoying!), and how simple your story can be
I also share some examples of stories, and talk about how to present them in a written form, in video and during presentations.
Storytelling is a word that is so overused in marketing - and often small business owners know they need to do it but no one tells you HOW.
In this podcast we aim to change that. Listen, take notes and then go write a story or two for your ideal client
Who knows what brain changes youâre making!
In this episode we cover:
What you need to consider before you create stories Why you donât want to tell them what they needed to learn How to find stories everywhere How long can a story be Why you donât want to focus on the big stuff What happens when you give the story room to percolate Why storytelling is so powerful for small businessesImportant Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff images and videos, having photos that show our best professional side can really help people connect with us and our business
Cate Thomas is a third generation photographer who focusses on helping people create their brand photos. Based in the Manawatu, she couples her brand photography with portrait and equine.
Today on the MAP IT Marketing podcast, Cateâs sharing with us what we need to think about before having a brand shoot. We talk about how to make the photos we take as authentic as possible, how to feel more relaxed on camera and how to avoid looking just like everyone elseâs photos.
We also talk about why having headshots, at the very least is so important and why Cate herself once fell into the trap of not having a photo ready, and had to use a photo of her dressed up as a bunny!
If youâve been thinking about whether itâs worth it, whether you should, and what itâs all going to take, this is the episode for you.
In this episode we cover:
Why headshots are a must What brand photos can do for your business What you need to to to prepare Why itâs important to show your real self How to think about the different looks you want to convey Why sneakers can be a better option than heels for at least part of the shoot What to do if the idea freaks you out.Important Links
Connect with Cate
Come to Rachelâs Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachelâs content coaching programme
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
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After working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in their strategies and action plans and what they donât
I donât hunt around for what other people do, but every now and again Iâm sent a strategy from a business owner who has paid thousands for what amounts to a four page document, or a thick array of pretty graphs, or a spreadsheet. None of these have been able to translate into the actions a small business owner needs to take to make their marketing work
So for me, a marketing strategy needs that action plan to sit alongside it. You as the small business owner needs to understand how the marketing proposition bit (all the brain stuff) works with the activity
I used to apolgise for the lack of spreadsheets and pretty graphs in the strategy and action plan documents we create for and with our small business clients. I used to feel weird I gave our clients lists, and spent so much time showing how to do the things we recommended.
I also knew that often our plans donât have ârazzmatazzâ - and now Iâm proud of it. A big idea is easy to think of, and plan. But once itâs done, what about all the basic marketing activity you needed to have to keep that growth consistent?
Now I say what we do is exactly the sort of marketing strategy a small business needs. One that meets your stage of business, your goals, your budget, your capacity and your skill levels. All of which can change and adjust as you grow.
In this episode Iâm going to share with you what I consider are the must have elements of a marketing strategy and action plan for a small business
Follow along, take notes and see if youâve got all of these elements on hand to help you flesh out your marketing and make it work better for you over the next twelve months.
In this episode we cover:
Why a small business strategy is different to one for a large business What stresses and needs small business owners need to take into account What limitations your strategy needs to consider What small business owners often want but are not often required in a strategy Why we need to ask tricky questions What I believe all small business marketing strategies need Closing the circle - what we include that I consider essential practice for small business ownersImportant Links
Come to Rachelâs Free content strategy workshops
Register interest for Rachelâs content coaching programme
Rachelâs SUBSTACK
Rachelâs YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
See omnystudio.com/listener for privacy information.
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