Episoder
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In this episode of the Marketing 4 Business Podcast, Scott chats with Sofia Wood about her fascinating transition from psychology to digital marketing. Sofia delves into the impact of human behaviour on crafting successful digital strategies and shares her experiences of driving growth for businesses through social media. She also answers the pressing question: Is Facebook Marketing Dead?
This Marketing 4 Business Podcast episode is a must-listen for anyone looking to succeed in the dynamic world of digital marketing. Whether you're questioning the future of Facebook marketing or looking to enhance your brand's presence on LinkedIn, Sofia's real-world strategies and expert tips can help you boost your online visibility, build trust and increase engagement.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Sofia on LinkedIn here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
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Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action
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In this episode of the Marketing for Business Podcast, Scott shares "3 Marketing Skills That Pay The Bills" for local businesses. He explores the value of a well-tuned Google Business Profile, the power of networking, and how to leverage social media effectively. Scott also explains the AIDA method for crafting engaging ads and emphasises the need to continue marketing even during economic downturns.
This Marketing 4 Business Podcast episode is useful for anyone wanting to protect their business in any economic situation. The tips Scott shares are aimed at making your business more visible, building trust, and increasing sales. Use these strategies for clear growth and to get ahead in your local market.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In our latest episode of the Marketing 4 Business Podcast, Scott chats with Blue Hamel about his journey from his beginnings in Christchurch to becoming a significant person in the advertising field. We discuss Blue's mix of visual storytelling, and marketing skills, and look at how AI is changing the industry. We look at the creation of the world's first NFT tokenised gin brand, the importance of being genuine in branding, and the ways AI is changing business growth and creative tasks.
As we explore Blue's experiences, from early internships to leading roles at top agencies, this episode offers helpful insights for professionals wanting to use AI and innovation in their marketing strategies. Use the practical tips shared in this Marketing 4 Business Podcast episode to stay up to date in the quickly changing world of modern marketing.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Follow Blue on LinkedIn here
Follow Blue Instagram here
Check out some of Blue’s creative work here
See below for ways to get in touch with us…
Follow the Marketing 4 Business Podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this engaging episode of the Marketing for Business Podcast, Scott discusses how to recession-proof your marketing. He shares strategies for businesses to thrive during tough economic times, ranging from adopting a mobile-first approach to leveraging Google Business profiles and video content. Scott also highlights the potential of offline marketing and AI's role in boosting productivity, developing a robust brand strategy, and maintaining consistent cross-channel communication.
This Marketing 4 Business Podcast episode is a must-listen for those seeking to protect their business during periods of economic uncertainty. Scott's insights can help guide your business to stay resilient in the face of a recession.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott chats with Owen Scott, co-owner of hi-tech marketing agency, Concentrate. The conversation explores Owen's career transition from marketing manager to business owner, highlighting key aspects like understanding customer needs, strategic market focus, the role of technology in business, and effective communication and sales systems. They discuss Concentrate's shift from a website-selling company to an all-inclusive sales systems provider.
This episode not only provides an insight into Owen's professional journey but also offers a valuable understanding of the current digital marketing landscape. The conversation extends to the importance of social media, content strategy, the growing impact of AI in marketing, and understanding the Gartner hype cycle. This Marketing 4 Business Podcast episode is a must-listen for business owners and professionals aiming for sustainable growth amid market shifts and technological advancements.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Owen here
Check out Concentrate here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott discusses habit science and its impact on brand marketing, inspired by James Clear's book "Atomic Habits." Scott provides tips on enhancing user experience and personalising marketing efforts to create positive customer experiences and associations with your brand.
By employing the habit-building strategies shared, businesses can enhance brand appeal and customer loyalty, fostering growth and success. This episode is ideal for business owners looking to boost their marketing strategies and create a loyal customer base through memorable brand experiences.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this exciting episode of Marketing 4 Business Podcast, Scott sits down with Mitch Shaw, the founder of Upstream to discuss his innovative approach of merging charity and business growth. You'll learn about Mitch's journey and how he creates beneficial partnerships for all involved.
This episode covers topics such as Mitch's teamwork philosophy, the significance of charity partnerships, building a sustainable model and community, and incorporating social good into your brand. You'll hear about businesses like Novus New Zealand that have integrated charity into their brand. This Marketing 4 Business Podcast episode is a must-listen for any business aiming to grow sustainably while positively impacting society.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Check out Upstream here
Connect with Mitch on LinkedIn here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, we focus on building and keeping up marketing momentum. Scott offers helpful advice and strategies that are important for any business owner who wants to restart or boost their marketing efforts.
Here's what this Marketing 4 Business Podcast episode covers:
Getting Back on Track:
- The value of community support for the podcast
- Personal stories about overcoming marketing problems
- The 'draw a line in the sand' method for a new beginning
- The need for making decisions and taking action to build momentum
Small Changes, Big Results:
- Using sports strategies in business for weekly successes
- Client examples showing how visibility helps build momentum
- The importance of a good offer and creating effective campaigns
Strategies for Ongoing Growth:
- Changing surroundings and groups for new energy
- Learning new skills and focusing on small but steady successes
The advice given in this episode is not just theoretical but practical, and can be used to achieve marketing momentum in real life. Whether it's deciding to make a change or focusing on small successes for a larger impact, these strategies aim to put you back in the game and ahead of your competitors.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising.
This episode covers:
The Unexpected Beginning
- Doug's accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneur
Starting More FM
- The acquisition of More FM frequency and promoting staff engagement
Unique Business Approaches
- Doug's shift to a flexible management style and commission-based revenue plans
Creating a Legacy
- The significance of reliable branding and adapting sales methods to the evolving media landscape
This Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces.
In this Marketing 4 Business Podcast episode, you'll learn about:
Digital Marketing Evolution
- The transition from HTML to responsive CSS.
- The role of COVID-19 in fast-tracking digital marketing strategies.
SEO and PHP Development Insights
- Backend optimisation for search engine ranking.
- The shift from structured employment to freelancing.
Consumer Behaviour and Digital Marketing
- Generational differences in search habits and how to adapt strategies.
- The importance of identifying and targeting your ideal client.
Business Growth Through Marketing
- Using personal interests to connect with your audience.
- The role of a growth team in enhancing marketing strategies.
Mindset and Future Trends
- The importance of mindset in personal and professional growth.
- The potential of AI in digital marketing and the continuous need for creativity.
This episode provides valuable insights for those looking to understand and navigate the digital marketing landscape. Learn about the evolution of SEO, the significance of consumer behaviour, and the importance of a growth mindset to improve your online presence and business success.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Anna on LinkedIn here
Follow Innovate Digital on LinkedIn here
Follow Innovate Digital on Instagram here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this special episode of the Marketing 4 Business Podcast, Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences.
By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own business, marketing or life challenges. Whether you’re at the beginning of your career, scaling a business, or looking for ways to reinvent your approach, Scott’s 50 lessons offer something for everyone.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this enlightening episode of the Marketing 4 Business Podcast, Scott sits down with inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame.
Here's what you can look forward to in this Marketing 4 Business Podcast episode:
Switching from Numbers to People: Understanding the value of interpersonal skills in business and sales, and learning to embrace the human aspect.
The Birth of Emendo: The chance beach encounter that led to the creation of a business and the division of responsibilities among the founders.
Mastering Clean Sheet Selling: Discover how active listening and building internal support can drive your business growth.
Branching Out Internationally: Using success stories from clients to break into new markets and establish credibility.
Investment Tips and Financial Smarts: Balancing family, friends, and finance in the startup world, and strategies for sustained success.
Ongoing Personal Development: Cultivating daily habits for improved learning and productivity, and how influential literature can shape your mindset.
Nick's story underscores the power of 'Clean Sheet Selling' in driving business success. His strategies can help entrepreneurs stimulate growth, build strong networks, and make smart investments. Whether you're starting up or already running a business, this episode provides valuable insights for overcoming challenges with confidence and resilience.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Nick on LinkedIn here
Book your spot at the Christchurch Hi Tech Sales Meetup here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this eye-opening episode of the Marketing 4 Business Podcast, Scott chats with Sarah Anderson about her entrepreneurial journey. From her high school crafting days to running three successful businesses, they dive into Sarah's strategies for growth, how she connects with customers, and her flexibility in navigating the challenges of the pandemic.
Here’s what you will learn in this episode of the Marketing 4 Business Podcast:
Sarah's Entrepreneurial Beginnings: Discover how her upbringing and education fueled her business journey, leading from student life to owning three businesses.Hard Work Equals Success: Hear about the pivotal role of hard work in entrepreneurship and Sarah's journey from a university side hustle to a thriving event business.Customer Focus: Learn the significance of customer service in the event sector and get insights into True Macro, Sarah's health-oriented meal service.Authentic Marketing: Explore how authenticity and personal connections enhance customer trust and delve into Sarah's unique marketing strategies.Growth Mindset and Routine: Understand the impact of a positive mindset and routine on business success and productivity, straight from Sarah's experiences.Sarah's experiences offer valuable lessons for anyone hoping to turn their passion into a successful business. Whether you're just starting or aiming to expand, the useful advice and innovative strategies shared in this episode will help you pave your way to success.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Sarah on LinkedIn here
Follow Sarah on Instagram here
Check out True Macro here
Check out PureBowl here
Check out Celebration Hire here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott discusses effective marketing strategies that are applicable to various businesses, providing real examples to illustrate how these strategies can enhance your business growth.
Here's what you'll learn from this episode:
Understanding Your 'Where You Can Win Zone'
- Learn how every business has a specific 'Where You Can Win Zone' and how to leverage it to outperform your competitors.
Setting 'A to B Marketing Goals'
- Learn the significance of setting specific 'A to B' marketing goals that align with your overall business objectives.
Mastering the Art of Marketing, Branding, and Advertising (MBA)
- Understand Scott Wilson's Marketing 101 Law on growing your market share by increasing your potential customer mindshare.
Emphasising 'Content, Content, Content'
- Learn how to generate high-quality, engaging content that educates, entertains, or inspires your audience across various platforms.
Adopting a Multi-Channel Approach
- Learn to use a mix of online and offline channels such as social media, email marketing, SEO, PPC, and traditional advertising to reach a broader audience.
Maintaining Consistent Branding
- Learn about the importance of consistent branding elements across all marketing channels for better brand recognition.
Making Data-Driven Decisions
- Learn to use analytics and data to track your marketing campaigns' performance and make informed decisions for optimisation.
Enhancing Customer Engagement
- Learn to build relationships with your audience through interactive content, personalised communication, and prompt responses to enquiries.
Building a Community
- Understand the importance of creating a community around your brand by engaging with your audience, encouraging user-generated content, and participating in relevant events or discussions.
Pursuing Continuous Marketing Improvement
- Learn to regularly evaluate and refine your marketing strategies based on feedback, market trends, and changing consumer behaviours.
Having Fun with Your Marketing
- Lastly, learn when to inject some fun into your marketing strategy, as this can enhance creativity and engagement.
Don’t miss this insightful episode of the Marketing 4 Business podcast. It’s time for you to Flip Your Marketing Switch and turn your marketing into a lead and sales-generating machine!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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Welcome to the latest episode of the Marketing 4 Business Podcast, where we delve into the world of SEO with Google SEO & Ad Specialist Dean Warwick. In this episode, we dissect how local businesses can dominate Google Maps, enhance online visibility, and craft a robust SEO strategy for sustained success.
Here's what you'll learn in this Marketing 4 Business Podcast episode:
Mastering Local SEO:
- The significance of Google Business Profile and tips on claiming and optimising it.
- Insights into selecting accurate business categories for enhanced search visibility.
- The impact of regular updates and positive reviews on your Google rankings.
SEO Strategies for Your Website:
- Crafting service pages that rank well and engage customers effectively.
- The importance of website speed and avoiding common SEO errors like keyword stuffing.
- The synergy between SEO practices and a seamless user experience.
Long-Term SEO Vision:
- Approaching SEO with patience and strategic planning.
- How to align SEO efforts with business goals for optimal results.
By applying these actionable strategies, companies can significantly enhance their online presence, convert more leads, and establish a dominant position in search engine rankings. Whether you're starting from scratch or refining an existing approach, this episode is packed with SEO gold that's practical and ready to implement.
Elevate your Local SEO game and take advantage of our complimentary local SEO audit! If you're ready to enhance your business's online strategy and see where you stand in local search rankings, simply schedule your call with us today here.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Dean on LinkedIn here
Explore a selection of Dean's blog articles here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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Scott was a guest on the Content Led Podcast this week, and we thought it was too valuable not to share with our own audience. In this insightful episode, Scott uncovers the strategies he has mastered for creating content that drives business growth.
Here's what you'll learn in this Marketing 4 Business Podcast episode:
- Content as a Growth Lever: Discover how freely sharing knowledge and insights can significantly foster business development and client acquisition.
- Audience Engagement: Learn the importance of understanding your audience's engagement patterns – whether they prefer a single impactful piece of content or multiple pieces to build trust.
- Consistency & Visibility: Gain insights on the necessity of regular content release for lead generation and the risks associated with disrupting this flow.
- Multi-Platform Strategy: Explore how to maximise reach by repurposing content across different platforms and the benefits of team participation in content creation.
- Overcoming Psychological Barriers: Understand the common hurdles in content creation, from self-doubt to maintaining motivation, and strategies to overcome them.
The insights from this Marketing 4 Business Podcast episode are not just theories but tested strategies that have proven successful in the digital marketplace. By applying these expert tactics, business owners can expect to see a real impact on their growth and market presence. Start implementing these actionable takeaways to transform your content into a powerful tool for business success.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott and Social Media Strategist Olivia Brand delve into the significant impact of video content on enhancing business visibility and engagement within the digital landscape.
Here's what you'll learn in this Marketing 4 Business Podcast episode:
Video Marketing Accessibility:
- Leverage smartphones for high-quality content
- Break the myth that effective video requires hefty budgets
Content Creation Skills:
- Importance of authenticity and human connection
- Scripting engaging narratives tailored to your ideal customer
Strategic Video Marketing:
- The power of personal and professional brand integration
- Overcoming the fear of visibility with structured guidance
Consistency & Quality:
- How regular content production maintains brand presence and market share
- The significance of genuine engagement over vanity metrics
Minimal Equipment, Maximum Impact:
- Utilising simple setups and editing tools like CapCut
- Prioritising storytelling and audience connection over production value
Platform-Specific Strategies:
- Tailoring content to where your audience engages most
- Understanding the nuances of various social media platforms
Content Ideation:
- Generating ideas from FAQs and industry myths
- Positioning yourself as an authority by addressing the right questions
Ready to elevate your brand with short-form video? Explore our own tried and tested Video Influence framework, a strategy we employ with our clients at Digital Influence to create impactful video content. For further assistance with your video content strategy, filming, editing, or distribution contact us today. We'll align our expertise with your vision to create content that truly resonates with your audience.
See below for ways to get in touch with us…
Follow Olivia on Instagram here
Connect with Olivia on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
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Welcome to our newest episode of the Marketing 4 Business Podcast. In our latest episode, ‘The 5 Best Ways to Grow Your Business in 2024’, we take you through a range of proven business expansion strategies for the coming year. This episode is packed with insights from your host Scott who shares strategies on strategic outreach, networking, and clever advertising.
Here's what you'll learn in this Marketing 4 Business Podcast episode:
Mastering Cold Outreach
- How to create a Dream 100 list to laser-target your ideal clients.
- Utilising LinkedIn for warm leads and valuable conversations.
Inbound Marketing Magnetism
- The importance of valuable content creation across various platforms.
- Establishing thought leadership to attract and nurture leads.
Lead Generation and Smart Advertising
- The necessity of retargeting campaigns and crafting compelling ads.
- Developing a clear and unique selling proposition.
Networking and Public Speaking
- Overcoming the fear of public speaking to amplify your influence.
- Leveraging associations and networking events to position yourself as an industry expert.
Joint Ventures and Strategic Partnerships
- Utilising leverage for business growth.
- Identifying non-competitive partnerships that share your target audience.
This episode not only explores the dynamic strategies for expanding your business in 2024 but also provides actionable insights that can be implemented immediately. From enhancing your online presence through strategic outreach to leveraging public speaking opportunities for greater brand visibility, these real-world applications are designed to help you outshine the competition and achieve substantial business growth. Tune in to start your transformative journey towards business success in the new year.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this engaging episode of the Marketing 4 Business Podcast, Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and the intricacies of venture capital.
Here's what you'll learn in this Marketing 4 Business Podcast episode:
Whiskey, Storytelling, and Career Transitions:
- The art of selling whiskey through storytelling and personal connections.
- Insights into Dave's career shift from whiskey sales to business banking.
Financial Stress in Small Businesses:
- Challenges faced by SMBs in securing finance and the importance of looking beyond numbers.
- The consistent nature of financial issues across business scales.
LinkedIn for Personal Brand and Business:
- How strategic use of LinkedIn can lead to professional opportunities and recognition.
- The value of personal branding in networking and business growth.
Consistency in Marketing and Funding Gap:
- The significance of consistency in marketing and learning from paid advertising.
- Identifying market gaps between venture capital and private equity.
Imposter Syndrome and Pitfalls in Business:
- Dealing with imposter syndrome and the real value of an MBA.
- Emphasising cash flow and client relationships over elaborate business plans.
Tips for Funding and Acquiring Businesses:
- The risks of leveraging personal assets for business funding.
- Five key steps for successful business funding or acquisitions.
Don't miss this insightful episode of the Marketing 4 Business Podcast episode. The insights offered by Dave Armstrong are not only thought-provoking but also serve as actionable strategies for navigating the entrepreneurial journey.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Dave on LinkedIn here
Check out Newbrook here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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In this Marketing 4 Business Podcast episode, Scott delves into how to maximise your digital marketing efforts for the upcoming year. This episode is full of actionable insights and strategies for entrepreneurs and business owners aiming to excel in 2024. This Marketing 4 Business Podcast episode not only inspires with real success stories but also provides a comprehensive checklist for digital marketing success. Apply these strategies to revamp your business’s digital footprint, ensuring you're at the forefront of online marketing in 2024.
Grab yourself a copy of our exclusive ‘Ultimate Digital Marketing Checklist for 2024 here.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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- Se mer
