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Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and underpaid staff leading to poor results.
Sophie emphasises the importance of understanding key metrics like Click-Through Rates (CTR) and Conversion Rates, offering practical advice on managing and optimising PPC accounts. She also talks about the significance of staying up-to-date with industry changes and the evolving role of AI in PPC, highlighting the balance between leveraging technology and maintaining human oversight.
you will gain valuable tips on account optimisation, stakeholder management, and advanced strategies for taking PPC campaigns to the next level. Whether you're a beginner or a seasoned marketer, this episode provides actionable insights to enhance your PPC efforts.
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In this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm on internally, discusses the potential saturation of the agency market, and explores the emotional aspects of the M&A process for agency owners.
Drawing from his unique background as a craft brewery owner, Jonathan also shares valuable lessons on marketing, sales, and scaling a business that apply to the M&A space. Whether you're considering selling your agency or looking to build one with an exit strategy in mind, this episode provides essential knowledge for navigating the complex world of marketing agency sales.
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Join us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru.
In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketing. The conversation then shifts to a beginner-friendly introduction to LinkedIn advertising, discussing who can benefit from it, budget considerations, and the potential impacts on business growth.
You will also gain insight into common pitfalls to avoid and learn about the types of ads and content that resonate best with different target audiences. Otso shares valuable tips on elevating your LinkedIn campaigns and discusses the platform's future and the sustainability of current advertising tactics.
Don't miss Rob's golden nugget tip at the end of the episode, where Otso reveals the one piece of advice he'd give his younger self about mastering LinkedIn Ads.
Tune in to transform your LinkedIn advertising approach and ensure your campaigns are as effective as possible!
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Join hosts Rob and Jonny on this insightful episode of the Marketing Dribble Podcast, featuring special guest John Hawker—a seasoned recruiter and the voice behind the JobsWorth podcast.
Known for his expertise in connecting the right people with the right roles, John dives deep into the pivotal role LinkedIn plays in today’s job market. From mastering the basics of a standout LinkedIn profile to advanced strategies like keyword optimization, John shares essential tips from his 'Invisible to Irresistible' playbook.
Whether you're looking to enhance your personal brand or simply aiming to catch a recruiter’s eye, this episode is packed with actionable advice to transform your LinkedIn profile from invisible to irresistible. Tune in to discover John's unique insights and his Golden Nugget Tip for landing your dream job through LinkedIn.
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Join Rob and Jonny in an insightful episode of the Marketing Dribble podcast, where they sit down with the dynamic Leenesha "Lee" Friend, a leader in the digital marketing sphere. In this engaging session, Lee shares her groundbreaking strategies for cutting through the noise in the digital landscape, leveraging her expertise to unveil tips that businesses of all sizes can implement. From the power of personalised marketing to the latest in social media trends, Lee provides a masterclass on how to elevate your digital presence.
Whether you're a marketing professional looking to sharpen your skills or a business owner aiming to boost your online impact, this conversation is packed with actionable insights. Discover how you can navigate the digital maze and connect with your audience like never before.
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In this enlightening episode of the Marketing Dribble Podcast, we sit down with Tim Butler, the founder and CEO of Innovation Visual, a leading digital marketing agency in the UK. With over two decades of experience in sales, marketing, and consulting, Tim has cemented his status as a luminary in the digital marketing sphere, earning recognition from Google as one of the top digital agencies in the UK.
Join us as Tim delves into the ever-pressing issue of budget constraints in marketing teams and offers his seasoned perspective on planning marketing budgets to maximise effectiveness. Discover the strategic approach to selecting marketing channels, the debate between in-housing versus outsourcing digital marketing, and Tim's top three tips for delivering impactful marketing efforts on a budget.
Furthermore, Tim explores the transformative impact of technological advancements, such as AI, on the marketing industry and how these changes can potentially save money and streamline processes. Closing the episode, Tim shares his golden nugget of advice for marketers striving to deliver successful digital marketing campaigns without breaking the bank.
Whether you're a marketing leader looking to stretch your budget further or a professional eager to gain insights into the evolving landscape of digital marketing, this episode is packed with valuable takeaways. Don't miss Tim Butler's expert advice on doing more with less in the competitive world of marketing.
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In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The discussion explores why ecommerce is struggling, identifies key challenges businesses face, and offers actionable advice for both marketing professionals and business owners. Rob also touches on the importance of tracking metrics for success, the impact of AI, data privacy concerns, and the future of ecommerce.
Join us as we unpack these insights and more, providing valuable takeaways for anyone involved in the ecommerce industry.
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Rob and Jonny dive into the world of Paid Media and PPC with Charley Brennand a seasoned consultant and the founder of the PPC Academy. Charley brings a unique perspective to the table, combining professional expertise with a passion for community building within the digital marketing sphere.
Charley discussed her insights into the PPC world and how it led to the creation of the PPC Academy. She emphasises the importance of face-to-face networking and backs this up with her 'Let's get coffee' LinkedIn banner, highlighting how personal connections in the industry are invaluable to her.
They discuss the PPC Academy, Charley's passion project. Charley outlines its objectives, target audience, and the inspiration behind its inception. Charley's vision for the Academy is not just about imparting knowledge; it's about fostering a supportive community for PPC professionals, particularly in Northwest England where such a network is notably absent.
Charley is also in the throes of organising a significant event for the PPC Academy set for the 20th of February in Manchester. Charley shares the challenges and triumphs of setting up such an event, from securing speakers to ensuring that attendees gain meaningful insights and experiences.
There is of course a golden nugget piece of advice for someone anting to dip their toes into the world of online advertising. You will have to listen to find out the answer!
This episode is a must-listen for anyone interested in the intricacies of PPC, the power of community, and the future of digital marketing.
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Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM).
This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise overview of how these tools can enhance marketing efforts.
A special segment focuses on the transformative impact of AI on the ABM landscape, providing listeners with a glimpse into the future of marketing strategies.
As always, the episode wraps up with Rob's golden nugget, a unique takeaway that listeners won't want to miss.
Tune in for an episode packed with valuable insights, practical advice, and forward-thinking perspectives on making the most of ABM in your business.
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This week Rob and Jonny speak to Olga Denisova all about being an introverted leader. Olga speaks about this quite openly on her LinkedIn and we thought this would benefit a lot of our listeners.
We look at Olga's experiences and strategies she's implemented as an introverted CMO while managing huge teams at enterprise companies and also smaller more close-knit start-up teams.
Even if you're an extrovert give it a listen to better understand and collaborate with your introverted team mates.
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🎉 Welcome to the 50th episode of Marketing Dribble Podcast! 🎉
In this milestone episode, Rob and Jonny dive deep into the essence of effective marketing strategies and how to evolve as a marketer. Here's a sneak peek into what we'll be discussing:
Putting the Customer First: Explore the crucial aspect of aligning your product with customer needs. Learn to enhance user experience on your website, catering to both individual and trade customers. The Power of Data: Delve into the world of data analytics. Discover how collecting and utilizing data can become your main weapon in the marketing arsenal. Uncover insights from tools like HotJar, Crazy Egg, and B2B/B2C analytics. Feedback is Key: Understand the importance of feedback, whether from customers, colleagues, or your boss. Leverage feedback to improve your website, products, and overall marketing strategy. Hands-On Approach: Get involved in the day-to-day operations. Learn your product inside out, from warehouse walks to live testing. Position your products effectively by truly understanding and showcasing their unique selling points. Reflect and Grow: Take a step back and assess your marketing journey. Overcome imposter syndrome, gain a different perspective, and ensure your daily efforts align with business objectives. Embrace Mistakes: Don't be too hard on yourself. Mistakes are part of the learning process. Take risks, try new things, and embrace change in the dynamic world of marketing. Continuous Learning: Stay updated with the ever-evolving field of marketing. Don't just chase the latest trends; focus on mastering the core principles that withstand the test of time. Network and Mentorship: Recognise the value of networking and seek mentorship. Whether you find a mentor or become one, the journey of a marketer is a continuous process of learning and development.Join us in this special episode as we share golden nuggets of wisdom to help you grow and thrive in your marketing journey. Here's to 50 episodes and many more insights to come!
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Following the success of episode 13 when Rob and Jonny delved into the realms of Christmas ads for 2021, they are back with a follow-on episode discussing the Christmas ads for 2023.
They discuss the best Christmas ads for 2023, the ones which were the most eagerly anticipated and how they measured up against all the hype. Enjoy this frank discussion and see what Rob and Jonny actually think of this year’s offerings!
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This week Rob and Jonny dive into the world of brand building and chat with Jennifer Sloane, the Head of Marketing at Dark Horse, The Manchester-based PPC and SEO agency that's not just in the game – they're here to terrify your competition.
Rob and Jonny kick off the conversation by delving into Jennifer's background, unravelling the mysteries behind her impressive journey and the driving force behind her role at Dark Horse. Get ready for a rollercoaster of insights!
They discuss the landscape of standout brands, picking Jennifer's brain for examples of companies that truly nail the art of standing out. Of course, they can't resist turning the spotlight onto Dark Horse itself, exploring what sets them apart from the competition and the strategic thinking behind their branding.
Also discussed are the benefits of a robust brand and the power of being the unexpected winner in competitive markets, and the potential pitfalls of standing out and maintaining an edgy brand. Are the risks worth the rewards?
For those itching to embark on their brand-building journey, Jennifer dishes out golden advice for startups and companies eyeing a rebrand. And of course, she leaves listeners with a golden nugget tip to amplify their brand – you won't want to miss this gem!
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In this episode Rob and Jonny chat with special guests Emma and Ruta who are the hosts of the 'Blame it on Marketing Podcast', they discuss the myriad things marketers get blamed for. unravelling their top triggers to dissecting the biggest challenges in the field, this becomes an interesting discussion where the hosts and guests share their experiences and perspectives.
Join the conversation as they debunk common misconceptions and stereotypes surrounding marketers, both from an outsider and internal perspective. Discover the often-overlooked facets of marketing that deserve acknowledgment and learn how marketers can spotlight their invaluable contributions to organisational success.
Or basically feel like you are eavesdropping on a casual pub conversation featuring four marketers engaging in lively discussions about various marketing issues and triggers. So, grab your Gin and Tonic and give it a listen!!
https://blameitonmarketing.com/
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This week Rob and Jonny speak with Charelle Griffith who is an award-winning chartered marketer and online business mentor.
In our chat with Charelle, we dive deep into her world. From unravelling the mystery behind being a 'true generalist' to discovering why she's passionate about working with small businesses, coaches, and service providers, this episode is packed with insights.
We explore the common challenges faced by service providers and coaches in the marketing game and snag some priceless tips for those just starting, even on a shoestring budget. But that's not all; Charelle spills the beans on the magic of 1-to-1 mentoring and personalised support, and she even offers a sneak peek into her 'Strategy Day.'
Curious about the nuances between marketing for coaches and service-based businesses? Charelle's got the inside scoop. Plus, she shares her golden nuggets of wisdom, but you will have to listen to find out more.
Don’t miss this episode full of marketing insights and tips.
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This time Rob and Jonny speak with Manni (Mr Bobble) the CEO of Bobble Digital all about SEO and how Ai is influencing the SEO landscape.
We discuss how most people are using Ai in SEO and if this is the correct approach, will there be any penalties in the future for people using tools like ChatGPT to write their copy. Will Ai ultimately replace peoples jobs and how Manni is using Ai in his own agency.
Manni also give us his top 5 Ai tools to check out and of course makes Rob really happy with his golden nugget tip.
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In this episode, we dive into Fractional Marketing with Lottie Unwin. We learn about Lottie's background in marketing and what Fractional Consultancy entails. The discussion covers its suitability for different businesses and how it differs from traditional agency models. We explore the many benefits of Fractional Marketing and whether educating businesses about it is necessary.
Lottie shares her "secret sauce," Progress Loops, and offers advice for those aspiring to be Fractional Marketing Consultants. Businesses seeking to hire Fractional Marketing teams receive practical guidance.The episode concludes with Rob's Golden Nugget, a valuable takeaway. To stay updated with Lottie Unwin's insights, we share where to follow her.
This episode serves as a comprehensive guide to Fractional Marketing, offering actionable insights for professionals and businesses.
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In this episode, Rob and Jonny are joined by Olga Denisova, an expert in B2B Marketing with 14 years of experience across hyper-growth startups and major enterprise companies. Most recently, Olga has made her mark at Semrush, managing large teams and handling multi-million-pound budgets to achieve remarkable growth. She shares invaluable insights into growth marketing strategies, leadership, and more.
We discuss the following:
Personal Journey: Olga discusses her career journey, what led her to B2B marketing, and the milestones she's achieved.
Key Takeaways: Gain actionable tips and lessons learned from Olga's expansive experience to help you on your own marketing journey.
Strategic Planning: Learn how to set effective growth marketing strategies in different environments—whether you're in a startup or an established company.
Competitor Awareness: Olga provides advice on how much attention you should pay to competitors and what tools can help you keep track.
Budgeting for Growth: Discover whether a big budget is essential for achieving significant growth and how to allocate resources efficiently, and could big budgets actually stifle innovation!!
Importance of Current Customers: Understand the role existing customers play in your growth strategy, from retention to up-selling and cross-selling.
Leadership: As a top Digital Marketing Voice on LinkedIn, Olga elaborates on the importance of good leadership for companies aiming to grow.
Join us for this insightful episode packed with actionable advice from one of the industry's best who even went onto say that we were amazing !!
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In this episode, Rob and Jonny dive deep into the journey of starting and running a digital marketing agency with a focus on PPC (Pay-Per-Click). Our guest, Rick Tobin, shares his insights and experiences, addressing key questions like why he chose to start an agency, the benefits of specialisation, and the pros and cons of transitioning from a consultant to an agency owner.
We'll also explore the topic of credibility in the marketing industry, discussing whether agencies hold more sway than consultants and freelancers. Discover how to stand out from the competition, win clients, and target the right kind of clientele while avoiding potential pitfalls.
Join us for valuable advice on hiring and retaining top talent, managing client expectations, and keeping projects within scope, especially in the fast-paced world of PPC. Learn what to do when things don't go as planned and gain insights from Rick’s on key learnings from running a successful agency.
Don't miss the "Golden Nugget Tip" for aspiring agency owners and find out how to connect with Rick online. Whether you're a seasoned marketer or looking to start your own agency, this episode is a treasure trove of marketing wisdom.
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Welcome to another exciting episode of the "Marketing Dribble Podcast" with your hosts, Rob Boyle and Jonny Kenyon! In this episode, we are joined by a remarkable guest, Niraj, a sales and LinkedIn trainer, bestselling author, and captivating keynote speaker. Niraj is a LinkedIn Top Voice, renowned for his expertise in mindset, sales, LinkedIn training, and public speaking. Having delivered LinkedIn and Sales Training to over 500 businesses and spoken at more than 100 events, he made waves with his inspiring TedX talk, "How Vulnerability Changed My Life." We are thrilled to have him on the show to share his insights with all of you.
In this riveting conversation, we delve into Niraj's journey and how he discovered his passion for public speaking. We explore the benefits of public speaking and why it can be a game-changer for anyone's personal and professional growth. Niraj sheds light on overcoming the fear of public speaking and provides practical tips to boost confidence when addressing an audience.
For those aspiring to be better public speakers, Niraj shares invaluable advice on developing public speaking skills and finding a compelling topic that resonates with a target audience. He provides guidance on identifying opportunities to showcase your speaking prowess and how to gain visibility in the speaking circuit.
We dive deeper into the power of vulnerability in public speaking and how it can make you more relatable and authentic. Niraj emphasises the importance of building a public profile, especially on platforms like LinkedIn, and offers the best strategies to establish a strong presence.
Measuring success in public speaking is crucial, and Niraj shares insights on how to know if your speaking gig went well and how to gauge content resonance. Moreover, we explore the feasibility of building a career from public speaking and what it takes to reach that level of success.
To enrich your knowledge on public speaking, Niraj recommends some fantastic resources to follow on the subject. And finally, he tells us where you can connect with him and learn from his expertise.
Join us for this captivating episode as we unravel the secrets of successful public speaking with Niraj. Tune in to the "Marketing Dribble Podcast" for some valuable marketing insights, inspiration, and strategies for growth. Don't miss it!
- Se mer
