Episoder
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Reporting is not a dirty word, how to report, what to report on, what do numbers even mean.
One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story."
Well let me tell you, it is the same with your marketing...
I'm taking you on a journey of my career today and how reported helped me fight for bigger marketing budgets + also call out the sales team when they needed to be...
It allowed me to know when the leads I was pulling in for organisations were quality, or if our AdWords were attracting the wrong clients. Data and reporting has allowed me to always make calculated decisions as to where to spend big marketing budgets, and regardless of your business size, you should have a marketing budget, and you should be using data to drive decisions around it.
Sharing insights from her career, I am going to teach you that marketing is not just about acquiring new clients but also retaining existing ones. I'm discussing the concept of lifetime customer value and the necessity of having a customer relationship management (CRM) system to track client interactions.
Don't discredit the importance of asking customers how they found the business to better understand the effectiveness of marketing channels.
And yes there is significance of engagement metrics in social media and email marketing, while social media can build brand awareness, the key is converting social media interactions to email list growth.
I'm tackling topics like Google AdWords, optimising marketing strategies for different demographics, and ensuring quality leads.
As always I cannot highlight enough the need for customised reporting based on your unique business needs.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
So how do you make cashola?
Well, I have money expert Justine McClean back to chat just about that.
We discuss essential strategies for increasing business profitability, particularly by understanding costs, pricing services with profit in mind, and avoiding detrimental discounts.
Justine shares insights from her extensive experience, emphasising the significance of having a goal-oriented approach to business operations.
We're also talking about the importance of knowing your expenses, managing cash flow, and aligning business practices with personal success goals.
Justine encourages business owners to look beyond immediate comparison with competitors and focus on sustainable pricing structures to ensure long-term success.
Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mastering them to educate business owners on how to change your financial mindset and secure your business's success.
Hear how Justine has turned her costly mistakes into valuable lessons, and discover why so many business owners shy away from numbers.
We're chatting practical methods to help you become financially savvy and explain why understanding your business's finances is crucial for telling its story and shaping its future.
Justine provides actionable strategies for managing your personal income, like setting a fixed weekly wage and allocating money for taxes, superannuation, and savings.
We discuss the importance of taking business finances seriously and mastering both financial and marketing aspects to succeed.
With simple tracking methods and a fresh perspective on financial education, Justine encourages openness and learning within the entrepreneurial community.
Website: https://www.justinemclean.com/Book: https://www.justinemclean.com/book
Instagram: https://www.instagram.com/flos
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Mangler du episoder?
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The full question was:
When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house?
So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally.
I believe in outsourcing highly technical tasks like AdWords, SEO, and website creation to specialists while leveraging internal resources for content creation when feasible.
I'm a huge believer in finding talent in your team - train your internal staff interested in marketing, like receptionists, or customer-facing positions for cost-effective skill development.
I cannot stress however the importance of having a solid marketing strategy before making any of these decisions...
Remember, as you scale and outsource specific marketing functions you SHOULD be ready to level-up your reporting game so that you have a true and accurate understanding of ROI in your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
There aren't many industries tech hasn't revolutionised... Including the world of CFOs, accountants, bookkeepers and numbers ninjas.
So today I have Hilary O'Dwyer and we're chatting how to better understand and manage their finances using tools like Xero and Hubdoc.
Hilary shares insights on self-serving financial management, running essential reports, and organising data effectively.
Key takeaways include the importance of seeing accurate financial data, the benefits of using software features for budgeting and transaction tracking, and practical tips for utilising Hubdoc and other financial apps to save time and improve financial literacy.
Hilary O'Dwyer is a numbers ninja and the founder of Titian Consulting, a virtual CFO offering.
After 25 years working and managing the finance teams for large and listed organisations in Australia and the UK, Hilary now helps business owners & CEOs of start-ups look after the hard stuff, understand their numbers and create and execute strong business plans. Working in the business, she makes sure everything is up to scratch so there are no nasty surprises down the line.
Numbers tell a compelling story, but most business owners aren’t trained to interpret the data in a way that benefits their bottom line. As a finance professional, Hilary helps people streamline their processes and create business plans based on accurate information and not a gut feeling.
www.titian.consulting
Connect with Hilary on LinkedInDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Another great question from my awesome listeners and the answer is as always... it depends! Or Yes & no.
There are challenges in creating content that works across all platforms because not all platforms want the same kind of content.
However, in the essence of time... sometimes if your strategy isn't heavily reliant on social media repurposing cross-platform works well.
Always remember you must align your content strategy with your customer's needs, and understand the platform demographics.
Want more of my thoughts on Social Media & Marketing?
Download my White Paper
"Social Media Won't Save Your Marketing"DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
There is nothing more I love talking about than content and AI... Because I find so much sh*t content online at the moment, adding to the noise that people are putting out to just be in peoples feeds.
But is it worth just adding to the noise with content that isn't engaging, thought provoking or even interesting?
I am joined by my fav content unicorn, Charlotte Lane.
We're diving into AI's capabilities in automating tasks like research and customer profiling, while also addressing its limitations in replicating human creativity and emotional storytelling.
Our convo covers the potential risks, ethical concerns, and how to thoughtfully integrate AI into business strategies.
Charlotte emphasises the importance of understanding AI's impact on business branding and maintaining authenticity.
Charlotte started The Copy Unicorn (originally named Copy Fox Content) back in 2020 - she quickly realised that her human focused approach aligned with years of writing experience quickly led to marketing magic for her clients. And it was these clients that bestowed the name of the The Copy Unicorn upon her.
Since 2020 she has been helping business owners find the human stories behind their success. The stories that we often discount as “everyday life”, are usually the ones that inspire and connect us the most to our clients. Which is why Charlotte's skill set lies specifically in uncovering those stories and tying them back to your services, or everyday actions that your clients can take to get them closer towards their success.
Because magical marketing isn’t about buzz words, the biggest ad-spend or spending hours learning 20-second dance routines, magical marketing happens when connection allows you to stand out not as the number 1 choice, but the only choice.
Email: [email protected]
Connect on LinkedIn with Charlotte LaneDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
When did marketing become "social media?"
Well today I am here to remind you that social media shouldn't make up more than 15% of your overall marketing strategy...
Want more of my thoughts on social media marketing and where it should fit, then download my White Paper "Social Media Won't Save Your Marketing"
Get your copy here.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Passive income, either you've been living under a rock or you've heard the hype about Passive income - hell maybe you've been trying to chase this elusive dream.
Today I have a real-life master of "passive income" on the show to talk about the realities of it, and is it Reeeaaalllllyyyy passive? Does it live up to the I am laying on a beach and doing no work and earning seven figures hype?
Kate shares her experiences and insights on creating successful passive income streams, emphasising the importance of persistence, audience building, and practical steps before launching whatever your passive dream might look like - we chat about that too, detailing various models like courses, memberships, and masterminds.
Our conversation balances practical tips with personal anecdotes, offering a realistic view on creating sustainable business success.
I love my chats with Kate, she is a straight-talking, no bullshit, what you see is what you get human... & this episode doesn't disappoint on honesty, vulnerability, and the reality of what it takes to build the incredible business that Kate has built.
Kate Toon is a real-life human, doing her best to help other humans on their merry way to business success. She is all about substance over style. And keeping it real and relatable.She's a misfit. A motivator. An entrepreneur. An educator.
Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business.
Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success.
Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).
She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders.
She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.
On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate.
All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.
https://www.katetoon.com/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Whenever I ask for questions for the poddy Email Marketing questions come at me the most... so lets talk email marketing - I know there's been a few eps on it, but to save you scrolling and because in the past three years there's been shifts, lets talk about it again.
What content should be included in EDMs, emphasising making them client-focused and personal. The ideal frequency for sending EDMs, advocating for a balance between not spamming and maintaining regular touchpoints. Plus insights on how to achieve high open rates by crafting engaging and relevant subject lines, and provides tips on avoiding spam filters.
I'm covering:This episode is full of practical advice!
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Yes you need a website, and yes if it is optimised correctly it WILL drive leads (and therefore sales.) There are plenty of business owners who will happily boast about how they built their business without a website, but imagine how much money they left on the table!!
Don't believe me? I have Belinda Irvine back in the hot seat today to talk through how to optimise your home page (aka your digital store front) to meet your customer's needs.
Belinda shares valuable insights on creating conversion-friendly homepages, the importance of user experience, and integrating systems for accurate reporting.
Belinda also gifts us the common pitfalls she sees such as overly complex website designs and the critical role of communication in maintaining client relationships.
Belinda Irvine is a Google Ads Specialist helping business owners increase sales and revenue, making the most of marketing budgets by returning a positive ROI.
Bel offers the opportunity to get eyes through Google Ads. The more effective and driven solution than social advertising which can be clunky & costly.
If online advertising is something you have considered, Bel has kindly offered all Marketing Espresso listeners a FREE 30 min strategy call to assess Google Ads viability for your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I’ve never really understood, but always been fascinated by just how enthused people get with their sporting teams… Like why would you cry if they don’t win? Seriously it’s just a game.
In my corporate career, I was always getting free tickets to games, and of course, I would go.
I went to countless NRL games several swannies matches (AFL) and even a few Sydney Kings matches (basketball)
I always loved the AFL matches over the NRL as they were so fast-paced and the player's athleticism was just something else…
In 2023 I started going to a couple of matches again with friends who were Swannies fans… And I started to GET IT.
Then January 2024 rolled around and a friend asked me “Do you want to be members?” and I thought why the hell not…
Fast forward Saturday night - 7th September, finals footy, home game SCG, sold out crowd and as I found myself starting a “Sydney” chant I thought… ok, I get it.
At its core the Sydney Swans, or any sporting team has created a brand.
(Yep folks the AFL/NRL whatever your sporting obsession - and all the teams are businesses)
And to be able to get people so damn passionate about your brand that their entire mood is changed for a week after the game, what a powerful brand.
So how do they do it?
In this episode I am chatting all things how businesses can build powerful legacy brands by learning from the brand loyalty seen in sports teams.
Using my own personal experiences and observations, I am discussing the importance of aligning personal brands with organizational values and the significance of having a solid brand strategy.
A successful brand is built on strong foundations and the commitment of everyone in the organisation to uphold core values.
And let's not forget what these sporting legacy brands do best - manage to retain their legacy (and fan base) irrespective of player changes, offering valuable lessons for businesses aiming to achieve similar brand loyalty.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
We know storytelling impacts marketing, but today I have the expert in this, Aleyx Ward joining me to reiterate this fact and hopefully convince you - and give some useful insights as to how to story tell in your marketing.
Aleyx shares insights on the importance of crafting effective brand stories, understanding your ideal clients, and the impact of personal branding.
The conversation covers practical strategies for positioning your brand, creating engaging content, and balancing personal and business narratives.
We also cover the elephant in the room - AI - we talk about the limitations of AI in storytelling and the significance of quality over quantity in marketing efforts.
Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
The full question gifted to me for this episode was:
"If you have next to no marketing in place, of all the places to start, what is the number 1 starting point"
Well... I think given my background you can assume that I am going to answer this with "a well-thought-out strategy."
However hear me out, I am going to give you actionable pointers as to how to create a simple strategy, nothing too difficult to kick this off.
So instead of just throwing social media posts at a wall and hoping something sticks I am going to say it again louder for those in the back... outline and articulate your product or service, identify your target audience and understand their pain points.
Choosing appropriate marketing channels based on where your audience is and having a basic website to establish an online presence. (It is after all your shop front.)
But let's not forget the importance of thinking about your business uniquely, never following a one sized fits all approach and the necessity of a cohesive strategy to ensure effective and measurable results.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Don't believe women lead differently than men? Think again...
Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits!
We're going deep on how the Industrial Revolution changed the way we work... and not for the better (for men or women!)
So how do we get back to feminine and masculine energy leading in harmony, for the greater good of the business? (OR businesses you work with!)
Ready to know what Archetype you are?
Find out here
You get 50% off for being a Marketing Espresso listener! How good!
When she was growing up, Ros wanted to be a vet or a scientist, but her fascination with human behaviour and neuroscience led her to a career in organisational development, specialising in improving business outcomes by developing individuals, teams, and organisations.
After more than 20 years in corporate human resources and organisational development roles, a successful battle with cancer gave Ros the nudge to take her passion for transforming leaders and improving how individuals and organisations cope with change in a new direction.
Leaving her senior corporate role in 2012, Ros established her consulting business, Shaping Change, to achieve her goals.
Ros is a solution and results-oriented facilitator, with expertise spanning strategic planning, leadership development, organisational culture, change management, emotional intelligence and employee engagement.
She is also a talented and multi-award-winning executive and leadership coach, with coaching clients at executive and senior levels in Government agencies, private enterprise, and the community sector.
In 2016, Ros felt compelled to look deeply at the differences in the leadership styles of men and women. The result was the Women’s Leadership Archetypes model, now being used worldwide by women to discover how they can better leverage their natural strengths to lead with purpose, authenticity, and integrity. In 2022 Ros was recognised with a World of Difference Award by the International Alliance for Women (TIAW) for this work. Ros now licences other women coaches, facilitators, mentors, and trainers to use the WLA in their work, creating a ripple effect across the globe.
Ros is a blogger and the author of The Resilient Employee. In addition, she contributes regular articles to Leaders in Heels, The Huffington Post, and People Development magazine.
Connect with Ros: https://www.shapDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Ahhh yes the age-old debate and constant battle between sales and marketing continues.
But this time I really want to dive into what actually is marketing vs what is sales (and why they HAVE to work together.)
I am highlighting the importance of integrating marketing and sales efforts, particularly in engaging potential customers and moving them through the funnel to conversion.
Tune in to understand why seamless coordination between these two functions is crucial for business success.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode, I am welcoming back Zora Artis, an expert in alignment, communication, and brand strategy.
We're discussing the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals.
Zora is sharing her insights from her experience, including her collaboration work with other AI experts in their fields.
Listen to this episode if you want to understand how to better implement and use AI in your business whilst understanding the risks involved and ethical implications.
As Australia’s leading Alignment, Communication and Brand Strategist, Zora teaches and advises Executive and Senior leaders to unlock the value in their people, brands and organisations to build high-performing organisations that deliver positive impact and strategic outcomes.
she's been in the business of strategic alignment all her life. her family immigrated three times before she was 13, so she was always the ‘odd one out'. It’s impossible to thrive when you don’t know the language, lack awareness of cultural norms, and question your own identity and value in a place - and it’s no different in organisations. This experience forged courage, resourcefulness, and intuition, setting her up for success in guiding governance, coaching leaders, and uniting teams in enabling alignment.
In her early career as a strategic adviser in agency, brand, and communication, she was frustrated seeing gaps and missed opportunities at the leadership level that hampered work due to misalignment.
This inspired her global-first study with Wayne Aspland, examining alignment, leadership, and communications, and she's never looked back.
Combining an award-winning career with vast commercial and board director experience and her alignment methodology, she now guides clients to optimise simplicity, process, and team contribution. The outcomes are stronger leadership and cultures, clarity, and organisations aligned to purpose and strategy.
Connect with Zora here:
artisadvisory.com
LinkedInDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I get asked this question a lot, because I think everyone is aware of the importance of moving people into your email list to help deepen the relationship.
So how do you grow your email list?
I cannot emphasise enough the importance of offering high-value content and nurturing relationships with your audience.
In this episode I am talking lead magnets, the importance of respectful and high-quality email marketing practices, and why oversaturating your audience with emails can be detrimental.
I cannot stress enough the value of personalised and genuine engagement through email campaigns.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Ever thought about writing a book? Then you should probably listen to this episode.
I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form.
We're discussing the importance of writing a book, not just for entrepreneurs but for anyone with a valuable story or expertise to share.
We chat through various aspects of book publishing, including marketing strategies, the impact of personal stories, and the significance of book covers. After all a book can be a powerful tool to connect with the right audience, elevate one's profile, and create a lasting legacy.
Everyone has a book inside them waiting to be shared.
Susan started her own publishing company because she wanted to share people’s stories; she truly believe it changes the lives of so many people around the world.
She started her publishing company in her garage. Fast forward through blood,
sweat and tears, and she now owns and operates a publishing house at Dean Manor
on a five-acre property in Macedon Ranges. With a team of 12, two of whom
are her adult daughters. We publish hundreds of stories of inspiration, including
business success, personal triumph and charity development.
A huge part of Susan's ‘Why’ is giving back my time and resources and she is a part
of many wonderful give back projects, such as Buy1Give1, Rotary Club, BNI
Business Network Industry and Hands Across the Water.
She is a life and business coach, workshop and training facilitator, publisher and
entrepreneur. With her help, coaches, authors, mentors and many other business
professionals have been able to share their knowledge and exponentially raise
their profile, brand and business.
Instagram
Facebook
WebsiteDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it...
So what if you don't want to be the main character?
Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chatting about the pressures often felt by business owners, especially introverts, to be the face of their brand.
So lets talk successful brands that thrive without their founders being the main character, debunking the myth that a personal brand is always necessary.
The episode highlights different strategies for building a sustainable and viable business without relying heavily on social media or personal influence.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I'm so excited to have Tara Ladd back with me today!
We're chatting all things the importance of design thinking and its impact on branding.
We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can significantly influence brand loyalty.
The conversation emphasizes the significance of holistic brand thinking, the need for marketers to adapt to post-COVID realities, and the emotional connections that brands like Apple successfully harness.
And let's not forget the crucial role of company culture and employee advocacy in building a lasting brand.
Tara Ladd is an ADHD-powered visual brand strategist and the driving force behind Your One and Only, a strategic brand and design studio. With over 16 years of experience in the industry, she's worked with top player brands like Coca-Cola, McDonald's, Telstra, and Bupa.
As a mum of two boys, Tara is deeply committed to challenging societal norms and empowering working women and mothers. Her passion for creating change is reflected across her channels, including her podcast 'Brand and Butter,' where she delivers a refreshingly honest, no-BS take on the power of branding and the impact of design thinking on our behaviour.
You can catch her via the below links:
Personal Instagram @iamtaraladd
Linkedin tarajoyladd
Website youDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative - Se mer
