Episoder
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Ian Faison, Founder of Caspian Studios, shares his serialized content framework.
🎉 About Ian Faison
Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.
🔖 Video Chapters
00:00 Ian Faison's serialized content framework
03:55 Create serialized content, build audiences, take cues.
09:39 Podcasting is intimate; technology aids its success.
11:01 Tailor content for audience, go the extra mile.
15:30 People crave mystery, humor, and connection in stories.
20:01 Pitched story, secured A-list talent, perfect synergy.
21:07 Highlighting mistreatment of employees in company storytelling.
27:15 Creativity and clarity are essential for marketing.
28:23 AI can help with serialized content framework.
33:17 Developers' show created from authentic nostalgia.
36:48 Farming is their passion and means everything.
39:06 West Point connections opened doors for success.
42:42 Support, help, connect with others for success.
45:39 Check out castbeanstudios.com for exciting murderverse shows.
47:07 Subscribe to Marketing Powerups for actionable insights.✨ Useful links
👨🏽💻 Caspian Studios website🔗 Ian Faison on LinkedInMurder in HR Podcast ShowThe Hacker Chronicles Show -
Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.
🎉 About Alli Blum
Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework.
Alli Blum's website — https://alliblum.com/Alli's Linkedin — https://www.linkedin.com/in/alliblum/Switch interviews and strategic context with Alli Blum — https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/How SaaS marketers can get buy-in on qualitative research — https://www.forgetthefunnel.com/resources/getting-saas-customer-research-buy-in
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Vassilena Valchanov shares her brand messaging framework template.
🎉 About Vassilena Valchanov
Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.
00:00 Brand and product messaging bridges positioning and copywriting.04:37 Focus on content first, then refining language.08:53 Understanding customer needs essential for successful product.12:56 Client vision integrated with customer feedback strategy.14:48 Trend in conversational marketing and customer confusion.17:36 Evaluate alternatives to direct competitors, consider existing options.22:35 Messaging emphasizes pricing structure, value for customers.26:12 Building a network crucial for personal growth.27:29 Link learning to action; community key.30:49 Subscribe to Marketing Powerups for actionable takeaways.
🕰️ Timestamps and transcript
Vassilena's website: https://valchanova.me/Her newsletter: https://valchanova.me/newsletter/The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/
✨ Useful links -
Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations.
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Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063
[00:00:00] Nick Bennett
[00:00:44] Developing a Go-to-Market Model with Nick Bennett
[00:02:38] Starting a Company and Launching with Hype
[00:07:18] A conversation about the people-first go-to-market strategy
[00:08:40] Customer Led Growth: Building Strong Relationships with Customers
[00:15:37] The Importance of Customer Marketing and When to Start
[00:18:24] Using NPS Surveys to Drive G2 Reviews
[00:23:34] The Rise of B2B Influencer Marketing
[00:29:30] Building Relationships for Career Success -
Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062
[00:00:00] The Importance of Customer Education
[00:07:37] Proving ROI for Customer Training Initiatives
[00:13:51] The Importance of Training Programs and Brand Positioning
[00:22:19] Using Training as a Sales Qualification Tool
[00:26:01] Patterns in Sales Training Program Challenges
[00:30:15] The intersections between customer education and data silos
[00:36:03] Top Tips for Creating a World-Class Training Program
[00:39:20] Career Power-Ups and Creating a Star Map of an Organization
[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes -
Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061
🎉 About Marc Thomas
Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of experience in digital marketing, previously leading growth at Powered By Search. Marc now works at Podia as their Senior Growth Marketer. You can read some of his latest posts and sign up for his newsletter at PositiveHuman.co
🕰️ Timestamps and transcript
[00:00:00] The Rinse, Rinse, and Repeat Framework for Marketing Success[00:00:44] Marc's Career Journey[00:01:05] The Death of Marketing Playbooks[00:01:26] The RINse and Repeat Framework[00:09:01] Why Some Companies Grow Faster Than Others[00:11:08] The Evolution of SaaS Marketing[00:15:00] The Importance of Having Strong Marketing Foundation[00:17:11] Creating a Rinse and Repeat Playbook for Growth [00:21:12] Podia's Approach to Customer Research and Insights[00:27:34] Why Customer Research is Crucial for Product Development[00:32:07] Ideation and Customer Research at Podia[00:37:49] The Shift in Marketing: From Data-Driven to Idea-Driven[00:43:29] The Power of Creative Marketing with Podia[00:52:48] Career Powerups with Marc Thomas✨ Useful links
Marc Thomas on LinkedIn - https://www.linkedin.com/in/iammarcthomas/Positive Human (Marc's website and newsletter) - https://positivehuman.co/Podia - https://www.podia.com/ -
Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059
🎉 About Kamil Rextin
Kamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberflip and Crowdrift. At 42 Agency, Kamil helps B2B SaaS companies generate more leads and scale their businesses through innovative marketing strategies.
🕰️ Timestamps and transcript
[00:00:00] Guerrilla Marketing Tactics for Conferences [00:07:10] Standing Out at Events: A Creative Approach by 42 Agency[00:10:13] The Balance Between Short-Term and Long-Term Results in Marketing[00:13:39] Balancing Brand Experience and Direct Sales at Events[00:14:56] Creating Memorable Event Experiences[00:17:33] Innovative Marketing Ideas from 42 Agency[00:21:49] Changes in the Landscape of Performance Marketing[00:23:09] The Shift Away from Product-Led Growth[00:26:24] The Future of Growth and Performance Marketing[00:29:09] Standing Out and Being Memorable in a Noisy Market[00:30:31] Career Powerups✨ Useful links
42 Agency - https://www.42agency.com/Kamil Rextin's LinkedIn page - https://www.linkedin.com/in/kamilrextin/SaaStr isn't a disaster [essay] - https://www.42slash.com/p/saastr-isnt-a-disaastr-but-pitching -
Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060
🎉 About Katya Ryabova
Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of experience in marketing, previously serving as the marketing director for an accounting startup and working in academia as a researcher at the University of Toronto. Katya is a proponent of using customer research to challenge assumptions and gain actionable insights that fuel ethical, sustainable growth.
[00:00:00] Unlocking Growth with Customer Questions[00:00:44] The Power of Customer Research in Marketing[00:07:56] Customer Interviews and Jobs to be Done Approach[00:10:17] The Importance of Digging Deeper in Customer Research[00:14:54] Understanding the Value of a Product[00:20:22] Understanding the Importance of Customer Research[00:24:20] Tips for Conducting User Research Interviews[00:28:12] The Importance of Ethics in Marketing and Customer Research[00:32:32] Flexibility and Learning from Mistakes: Career Powerups
🕰️ Timestamps and transcript
SMM Headquarters - https://smmhq.ca/Katya's LinkedIn profile - https://www.linkedin.com/in/katyar/Katya's post about customer questions - https://www.linkedin.com/posts/katyar_customer-interview-life-savers-3-questions-activity-7128403372721745920-PU3X/
✨ Useful links -
Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058
🎉 About Masooma Memon
Masooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers while seamlessly promoting their products. She has written for major companies such as Shopify, Vimeo, and Hotjar, leveraging her expertise in product-led content.✨ Useful links
Masooma's website - https://inkandcopy.com/
Masooma's LinkedIn profile - https://www.linkedin.com/in/masooma-memon/
Content Workshop newsletter - https://masooma.substack.com/Section Headlines
[00:00:00] The Power of Product-Led Content
[00:01:00] A Playground for Empowering and Educating Users
[00:06:18] The Benefits of Product-Led Content
[00:12:14] Mapping out product-led content for middle and bottom of the funnel
[00:18:27] Common Mistakes in Product-Led Content
[00:24:37] Talking About Career Growth with Masooma Memon
[00:26:05] How to Overcome the Fear of Posting Online
[00:28:39] Writing Process for LinkedIn Content -
Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpowerups.com/057
🎉 About Lloyed LoboLloyed Lobo is author of the WSJ best-selling book "From Grassroots to Greatness" and co-founder of Boast.AI and Traction. Lloyed an entrepreneur, podcast host and community builder. He actually experienced the Gulf war as a young refugee in Kuwait and witnessed the strength of community and evacuating the population to safety.
🕰️ Timestamps and transcript
[00:00:00] Lloyd Lobo's 13 Rules of Community-Led Growth
[00:00:37] Building Iconic Brands with Community-Led Growth
[00:06:07] Building Community at Every Stage of Life
[00:10:24] Creating Community-Led Growth
[00:11:17] The Four Types of Comminuties
[00:13:28] The Camper Framework
[00:16:34] Building Communities to Inspire and Energize
[00:22:02] Building a Community Around Your Product
[00:25:05] Building an Audience and Creating Content
[00:29:35] Finding Your Ideal Customer Profile (ICP)
[00:34:35] Building a Community from Grassroots to Greatness
[00:38:40] Career Power Ups: Community, Communication, Creation, and Consistency
[00:41:55] Marketing Power Ups with Lloyed Lobo✨ Useful links
Follow Lloyed on LinkedIn: https://www.linkedin.com/in/lloyedlobo/Check out Lloyed's website: https://www.lloyedlobo.com/Check out Lloyed's book, "From Grassroots to Greatness:" https://www.lloyedlobo.com/ -
Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/056
🎉 About Stella GarberStella Garber is the co-founder and CEO of Hoop, a software company focused on helping teams collaborate effectively in distributed work environments. She was previously the first marketing hire and eventually Head of Marketing at Trello, where she helped grow the company from 5 to over 100 employees prior to its acquisition by Atlassian. Stella is a passionate advocate for asynchronous communication and remote work, drawing on her experience scaling high-performing distributed teams at Trello and Atlassian.
🕰️ Timestamps and transcript
[00:00:00] How to Flip Your Communication Pyramid [00:00:47] Why remote work increases productivity[00:04:09] The Best Way to Be Creative[00:05:47] Trello's Remote Work Influence in Atlassian[00:09:08] Lessons learned from managing a remote marketing team[00:14:33] Prioritizing Asynchronous Communication for Creatives[00:23:33] Implementing a 4-Day Work Week[00:29:32] Solving the Problem of Endless Chats[00:33:43] Career Power Ups: Investing in Relationships and Working with Integrity[00:35:49] Unlocking Your Career Power Ups with Stella Garber
Stella Garber on LinkedInStella's LinkedIn post on communication pyramid
✨ Useful links -
Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055
🎉 About Gaetano DiNardiGaetano DiNardi is a growth advisor and marketing leader who has worked with high-growth tech companies like Gong, Cognism, and Nextiva. He brings over a decade of experience driving growth for B2B brands. Gaetano is skilled at developing data-driven growth strategies encompassing content, SEO, paid acquisition, and lifecycle marketing. He excels at getting into the trenches with marketing teams to set audacious goals and achieve outstanding results. Gaetano also shares his marketing insights publicly, building an engaged audience and personal brand.
Follow Gaetano on LinkedIn: https://www.linkedin.com/in/officialg/Gaetano's article on why the SaaS Marketing funnel no longer works: https://www.cognism.com/blog/saas-marketing-funnelGaetano's LinkedIn post on website visitor intent: https://www.linkedin.com/posts/officialg_knowing-serving-your-website-visitors-activity-7067122093359800321-XRr5?
✨ Useful links -
Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054
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🎉 About Mariya Delano
Mariya Delano is the founder of Kalyna Marketing, a boutique marketing agency. She is passionate about using content and audience engagement to build strong connections between brands and their fans.
[00:00:00] Harnessing the Power of Fans with Maria Delano[00:00:40] Fan-Driven Marketing with Mariya Delano[00:01:20] The Importance of Fan-Driven Marketing Strategy[00:03:33] Building Customer Loyalty[00:08:54] Building a Fan-Driven Flywheel for Your Business[00:14:35] Understanding Your Audience[00:15:17] Sparktoro's Fan-Driven Flywheel[00:20:27] The Power of Fan Driven Marketing[00:25:14] Mariya's Career Power-Up
🕰️ Timestamps and transcript
Follow Mariya on LinkedIn: https://www.linkedin.com/in/ria-delano/Kalyna Marketing: https://kalynamarketing.com/Mariya's SparkToro case study: https://kalynamarketing.com/blog/sparktoro-case-studySearch Engine Land article about fan-driven marketing: https://searchengineland.com/fan-driven-marketing-brand-love-431929SparkToro and fan-driven case study: https://www.admdnewsletter.com/marketing-to-feel-alive/
✨ Useful links -
Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/053
🎉 About Fab GiovanettiFab Giovanetti is the founder and CEO of Alt Marketing School, a company focused on making marketing more human through education and training. With over 15 years of experience across various industries, Fab is passionate about helping marketers thrive by teaching them to market from the heart. Known for her high energy and fun approach to education, Fab has helped countless students and clients achieve success.
🕰️ Timestamps and transcript
[00:00:00] Building in Public: Creating Content and Courses[00:00:58] Building Courses in Public: A Strategy for Education-Focused Content[00:05:35] Creating a System for Content Creation[00:07:28] Building a Course in Public[00:12:27] Building in Public: A Directional Approach to Marketing[00:18:34] The Importance of Being Honest in Marketing[00:21:02] Building Courses in Public with Fab Giovanetti[00:24:46] Alt Marketing School CEO on the Power of Distraction[00:25:18] The power of networking and cultivating relationships[00:31:25] Alt Marketing School: Building the Next Generation of Marketers
Check out Fab's Alt Marketing School: https://altmarketingschool.com/Follow Fab on LinkedIn: https://www.linkedin.com/in/fabgiovanetti/Ship 30 for 30: https://www.ship30for30.com/
✨ Useful links -
Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/052
🎉 About Chris LoDolce
Chris LoDolce is the founder of SaaS Academy Advisors, where he helps SaaS companies build their own academies. He was previously the Director of HubSpot Academy, where he helped grow it into a transformational education program. With over a decade of experience in marketing, Chris is an expert in leveraging academies and educational content to drive business growth, transform learners, and build passionate communities.
🕰️ Timestamps and transcript
[00:00:00] Chris LoDolce on Transforming Customer Education[00:00:44] HubSpot Academy and SaaS Academy Advisors[00:06:51] Building a Training Program for a SaaS Company[00:12:19] The Evolution of HubSpot's Education Methodology [00:17:26] The Importance of Educating Users on the Value of Product Features[00:20:17] Transformational Education in SaaS[00:24:26] The Power of Transformative Educational Experiences[00:28:18] Metrics for Measuring the Impact of a SaaS academy[00:34:28] The Power of Education in SaaS and HubSpot Academy[00:41:57] Building Community and Academy at HubSpot[00:52:25] Career Power Ups: Get 100 Transformative Experiences with People[00:59:48] How HubSpot Helps SaaS Companies Scale
Check out Chris's company, SaaS Academy Advisors: https://www.saasacademyadvisors.comFollow Chris on LinkedIn: https://www.linkedin.com/in/chrislodolce/
✨ Useful links -
Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051
🎉 About Jimmy Daly
Jimmy Daly is the Co-Founder and CEO of Superpath, one of the largest online communities for content marketers with over 15,000 members. He was previously the VP of Growth at Animalz and Editor-in-Chief at QuickBooks. With over a decade of marketing experience, Jimmy is dedicated to advocating for content marketers and helping them further their careers. Through Superpath, he provides a platform for peer-to-peer conversations, facilitates the sharing of knowledge, and offers transparency into content marketing salaries and career paths.
🕰️ Timestamps and transcript
[00:00:00] The Power of Community in Content Marketing
[00:02:08] How Community Powers Up Content
[00:06:43] Exploring Career Paths in Content Marketing
[00:09:17] Legitimizing the Field of Content Marketing
[00:11:08] The Power of Building Community for Content Marketing
[00:17:12] Building and Nurturing a Content Community
[00:23:03] The Benefits of a Paid Community for Superpath
[00:27:48] The Power of Personal Branding and Content Marketing
[00:30:24] The Power of Publishing Content with Deep Subject Matter Expertise
[00:34:17] The Impact of Content Authority on Sales Calls
[00:35:51] Embrace the Challenges: Advice for Younger Marketers
[00:39:25] Unlocking the Power of Content Marketing✨ Useful links
Learn more about the content marketing space with Superpath:https://superpath.co/Connect with Jimmy on Linkedin: https://www.linkedin.com/in/jimmydaly/Follow Jimmy on Twitter: https://twitter.com/jimmy_dalyListen to the Superpath Podcast: https://superpath.co/blog/tag/podcast -
That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050
🏆 Sponsored powerupB2B demand and sales these days have been sloooooow.
But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).
They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!
→ Learn 42/Agency's growth playbook.
🕰️ Timestamps and transcript
[00:00:00] The 5 Best Marketing Powerups of 2023[00:02:02] Buying a Toilet: A Funny Story with April Dunford[00:12:46] The Importance of Attention with Ronnie Higgins[00:15:31] My Number One Recommended Growth Agency - 42 Agency[00:16:23] The Emotional Side of B2B Buying[00:18:50] The Power of Branding and Storytelling with Kevan Lee and Shannon Deep[00:24:15] A Defensible Content Strategy with Fio Dossetto[00:24:23] Leveraging Expertise for Creating Compelling Content[00:28:41] Customer Research with Georgiana Laudi[00:31:39] Top 6 Marketing Powerups Interviews -
Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049
🏆 Sponsored powerup
B2B demand and sales these days have been sloooooow.
But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).
They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!
→ Learn 42/Agency's growth playbook.
🎉 About Eric Doty
Eric Doty is a content marketing leader with expertise in SEO and working with freelance writers. He currently serves as the Content Lead at Dock, a sales productivity software company.
[00:00:00] Successful Onboarding of Freelancers[00:00:48] Eric Doty on Onboarding Freelancers[00:06:52] The Benefits of Onboarding Freelance Writers Efficiently[00:11:10] Onboarding Guide for Freelancers at Dock[00:18:52] Product-led Content Strategy at Dock[00:20:00] 42 Agency: The Strategic Partner for B2B SaaS Companies[00:20:49] How to Stand Out as Freelance Writer[00:25:08] Defining the Audience's Expertise Level[00:29:53] Content Onboarding Guide and SEO Philosophy[00:36:49] Building an Onboarding Guide and Workflow for Writers[00:39:31] Dock's Content Strategy Focus on Mid-to-Bottom Funnel[00:45:13] Career Power Ups: The Builder Mindset[00:50:04] Maximizing Value through Comprehensive Leadership[00:51:31] Marketing Powerups Podcast Episode Overview
🕰️ Timestamps and transcript
Eric Doty on Linkedin - https://www.linkedin.com/in/edoty/Eric Doty's site - ttps://clevercontent.ca/LinkedIn post about onboarding freelance writersDock's website - https://www.dock.us/
✨ Useful links -
Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048
🏆 Sponsored powerup
B2B demand and sales these days have been sloooooow.
But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).
They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!
→ Learn 42/Agency's growth playbook.
🎉 About Christina Garnett
Christina Garnett is the principal marketing manager for offline community and advocacy at HubSpot. She's also the writer and host of the Fan of the Fans newsletter and podcast. She's been featured in AdWeek, The Next Web, Semrush, and more.
🕰️ Timestamps and transcript
Fan of the Fans website - https://www.fanofthefans.com/Christina's LinkedIn Profile - https://www.linkedin.com/in/christinamgarnett/Christina's Twitter profile - https://twitter.com/ThatChristinaG/HubFans - https://offers.hubspot.com/hubfans
[00:00:00] The Hierarchy of User Delight at HubSpot
[00:00:57] Empowering HubSpot's Fandom and Building a Creator Community
[00:07:00] Building Meaningful Brand-Customer Relationships
[00:10:05] 42 Agency - Build a Predictable Revenue Engine
[00:10:54] Turn From Using the Product to The Voice of The Product
[00:11:26] Importance of Retention and Caring Deeply for Customers
[00:14:36] HubSpot: Building a Product Based on a Vibrant Community
[00:20:39] HubSpot's Hub Fans Program with Christina Garnett
[00:22:29] Balancing Automation and Human Touch in Customer Marketing
[00:28:31] UGC: An Underrated Tool for Brand Marketing
[00:29:32] The Power of Community in Driving Business Impact
[00:36:35] Community Engagement at HubSpot
[00:39:55] Understanding the Advocacy Journey
[00:41:23] CCustomer Advocacy Strategies
[00:44:13] Increasing Customer Engagement
[00:50:09] Career Powerups and Advancement Strategies
[00:55:49] Marketing Powerups with Ramli John
✨ Useful links - Se mer
