Episoder
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In this special episode, recorded live at Campaign’s Media360 event in Brighton, the Media Week gang discuss all the highlights from this year’s show, as well as Netflix’s adtech play, Samsung’s creativity clap-back, devious deepfake scams, ROI research and social addiction.
Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Rather than submitting a regular Media Anon (although you can still do that if you want to), we'd like to hear some of your Media Lunch stories. Submit them anonymously here: https://forms.gle/vdne4whY4zeUz1rM9
Hosted on Acast. See acast.com/privacy for more information.
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Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:
• How to avoid appearing tokenistic
• How brands can get more involved in inclusivity
• How AI can be leveraged for good
• Examples of inclusivity in action
• Actionable strategies for brands and agencies
Featuring: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective
Hosted on Acast. See acast.com/privacy for more information.
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In this special Media Week and Campaign podcast, sponsored by Pinterest, we talk about:
• How shopping behaviour changes at Christmas
• Why brands can avoid falling for fads
• What tools are available to predict the coming crazes
Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso
This is podcast episode is sponsored by Pinterest.
Hosted on Acast. See acast.com/privacy for more information.
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There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May.
Tickets on sale here: https://media360.campaignlive.co.uk/booking
Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/HiBoYKYb7BaykuPG6
Hosted on Acast. See acast.com/privacy for more information.
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Media Week and Campaign have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about:
How shopping behaviour has changed since the pandemicWhere and when consumers are in a shopping mindsetPurchasing behaviours among different demographics The importance of every touchpoint The future of shoppingFeaturing: Matt Siberry, head of home, Pinterest; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, Jellyfish
This is podcast episode is sponsored by Pinterest.
Hosted on Acast. See acast.com/privacy for more information.
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‘Lunch and learn’ sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week’s episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney’s efforts to lead the way in programmatic streaming ads.
Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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This week, the gang dissect whether April Fools is still a relevant cultural moment for brands to tap into (and pick out their favourite fake ads from this year’s crop) as well as looking at banned ads, Meta and Netflix’s data-sharing deal, and the idea of an ad-funded BBC. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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The quizzing quartet put their gaming (and dating) knowledge to the test, discussing how to plan effectively in the space and what to do when you swipe left! Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
A Map of the Disney Entertainment Empire: https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.html
Supplier of the Quiz: https://www.anzu.io/blog/gaming-marketing-mix
Hosted on Acast. See acast.com/privacy for more information.
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The fabulous four are back, this week discussing Instagram's stalkery partner vibes, fake news on X, and how to spell banker. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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Live radio, watercooler TV moments, stunning out of home billboards - ignore or underestimate them at your peril. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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Crypto, Metaverse, Futureverse, Readyverse...the AI revolution discussed in verse. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
The Reading List:
"Media and Society: Critical Perspectives" edited by Graeme Burton
"The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson
Convergence Culture: Where Old and New Media Collide" by Henry Jenkins
The Shallows: What the Internet Is Doing to Our Brains" by Nicholas Carr
What Marketers Don't Know, Byron Sharp
Buyology: Truth and Lies About Why We Buy" by Martin Lindstrom
Stephen King's Planning Guide: https://www.slideshare.net/luciodiasribeiro/stephen-king-jwt-planning-guide-march-1974
How not to plan: https://www.apg.org.uk/publications-hownottoplan
Practitioners worth a LinkedIn follow:
Les Binet
Byron Sharp
Rory Sutherland
Sarah Carter
Hosted on Acast. See acast.com/privacy for more information.
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Our intrepid trio investigate cookies, wonks, SVOD, human insight and the return of funny ads. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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The media trio wrap up Q4 and discuss how brands have leveraged media differently this festive season. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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Plus: Working like Mad Men, ByteDance's merry jig, BVOD myths and pass me the Dove soap box. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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The media gang bid farewell to Charlie from MiQ, discuss the rise of virtual influencers and what not to do when taking selfies at work. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.
Check out some virtual influencers here:
Shudu – The virtual supermodel that partnered with FentyTommy Hilfiger’s Virtual Amasador, NoahOlaplex’s AI team member, Kai Miquea – A 19-year-old ‘Robot’ with millions of IG followersGot a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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Our suited, booted and begowned gang chat British Heart Foundation, eBay Love Island, Bauer on the beach, Subway make your own and go crazy for Mimi. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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The media crusaders discuss why everyone’s getting into gaming, why agencies should work harder for B2B brands, how B2B brands can supercharge their marketing efforts, and when sunshine yellow can secure you a mortgage. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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Our fabulous four become CMOs of ITV, Roblox, X and Only Fans. What do their first 30 days in charge look like and where are the "Big Dog collabs"? Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
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Our media sages knock the tech giants down a peg or two, contemplate eyeball-tracking obsessives and remember to hand in their school essays. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
Hosted on Acast. See acast.com/privacy for more information.
- Se mer
