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In this episode, Iâm going over the top three questions I get asked most often inside my Mind-Reading WebsiteÂŽ Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website.
During this episode, Iâm walking you through my top solutions for each of these questions, along with tips you can use today to make your website more strategic.
In todayâs episode we covered:
⢠How to confidently raise your price
⢠How to create copy that will take price off the table for your clients
⢠Chatting with potential clients to create an irresistible offer
⢠Three tips for creating a high-converting website
Learn more about the Mind-Reading Website Program
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/podcast/ -
In todayâs episode, Iâm covering my top three website tweaks you can make today to book dream clients. As a marketing tool, itâs so important to keep people on your website focused on working with you. Itâs tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your content should lead back to your primary goal - your service page!
The more distractions you provide, the less likely you are to book a client. Jump into the episode to get my top three things you can add or remove from your website today to increase your conversion rate.
In todayâs episode we covered:
⢠Why itâs important to keep your audience engaged on your website
⢠Why distractions on your website cost you clients
⢠Why newsletter pop-ups are only serving one goal
⢠How many CTAs you should have on your website and why
⢠Where your social media links should appear on your website
Get on the waitlist for the Mind-Reading Website Program.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/podcast/
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This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a serviceâŚwere you scrolling through their website wondering, âhow the heck did they get inside my head?!â That is the dream scenario for a website copywriter, and frankly any marketer.
The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume youâre reading their minds. And thatâs exactly what Melissa Harstine does.
On todayâs episode of Mind-Reading Marketing, Melissa and I are going over exactly how to find dream clients, how to get them to chat with you, and how to create website copy and marketing language thatâs going to have them begging to work with you!
In todayâs episode we covered:
⢠The benefits of client research when creating a new offer or course
⢠The best time to conduct this research
⢠How to identify the people you want to speak with and how to get in touch with them
⢠The best way to reach out to and incentivize these people so theyâll actually get on the phone with you
⢠How to create the questions for your interview in a way that guarantees results Advanced interview tips for getting the juiciest answers
⢠The biggest mistakes business owners make when doing their own research
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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Whether a client is going to work with you in two days or two years, itâs important to nurture them through your email list.
In todayâs episode with Lindsay Sims, weâre discussing sales funnels and how to keep your potential future clients interested and engaged.
Lindsay is taking us through her upside-down approach to understanding a potential clientâs motivations and developing a sales funnel thatâs going to make them excited to work with you.
In todayâs episode we covered:
⢠What a sales funnel is
⢠Why funnels are so important in helping a business scale
⢠The right way to set up your sales funnels
⢠Why strategy is so important when setting up effective funnels
⢠What business owners need to know about their audience before setting up effective funnels
⢠Lindsayâs upside-down sales funnel strategy
⢠How to ensure people are actually consuming the content within your funnel
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer.
On todayâs episode, Iâm chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. Weâre diving into how Dubsado literally changed my life and how it can not only make it easier for you as the business owner, but also elevate the experience for your clients.
In todayâs episode we covered:
⢠What a CRM is and how it can help business owners stay more organized and scale efficiently
⢠What Dubsado offers and how itâs different from other CRMs
⢠How workflows in Dubsado can take work off your plate
⢠How a CRM system elevates your clientâs experience when working with you
⢠Why automation isnât cold and how it actually benefits your clients
⢠Creative ways to uplevel your clientâs experience
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast -
What if you could get just five tasks off your plate? Thatâs all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing.
In todayâs episode, weâre going over everything you need to have in place to successfully bring on a new team member and have them thrive.
From how to know when itâs time to hire to exactly what you need to have prepared before a new team memberâs first day, Michelle and I talk about making sure you set your new team member (and yourself) up for success.
The biggest secret?
A little bit of preparation goes a long way.
In todayâs episode we covered:
⢠How to know when itâs time to bring on an additional team member
⢠How to figure out what your next hire should be (and how itâll affect your bottom line)
⢠The difference between an executive assistant and a virtual assistant
⢠What you need to do to prepare for your new hire
⢠How to make sure youâre appealing to all types of learning styles
⢠How to have your employees update and manage your standard operating procedures (SOPs)
⢠The tools you need to find, hire, and manage your team members
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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Do you get uncomfortable when you get objections from a potential client?
Donât worry, youâre not alone.
Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection.
In todayâs episode, Iâm going over my top three tips for overcoming objections on your website and the top three objections I see most often.
In todayâs episode we covered:
⢠How to illustrate your value
⢠Why most objections arenât actually what they seem
⢠Why itâs important to take your feelings off the table and address objections objectively
⢠How to overcome the âI donât have moneyâ objection
⢠How to overcome the âI donât have timeâ objection
⢠How to overcome the âGroup coaching doesnât work for meâ objection if you have a course
⢠A surprise announcement about my Mind-Reading Website Programânow live for a limited timeJoin my Mind-Read Website Program!
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast -
Is your website constantly attracting and converting dream clients for you?
If your answer wasnât â100% yesâ then your website could be doing more!
In todayâs episode, Iâm walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines.
I have a free guide that you can download that will provide even more information about my process, outlines common mistakes people make within each of these steps, questions you can ask yourself to help make your website even more strategic, and additional resources that will help you create an even more effective website.
In todayâs episode we covered:
⢠Why strategy is so important for an effective website
⢠How to figure out who your dream clients are
⢠Identifying your brand personality and tone of voice
⢠How to write high-converting irresistible copy
⢠Why simple design sells more
⢠How to strategically launch your website so you immediately start getting dream clients
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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Do you feel like youâre marketing the hell out of your service but still not booking out with dream clients?
In todayâs episode, Iâm going over three website shifts you can make to help you book dream clients.
Whether you need to alter your design, tweak your copy, or update your strategy, Iâve got you covered.
After making these simple changes, youâll have dream clients begging to work with you!
In todayâs episode we covered:
⢠The importance of having a beautiful AND effective website
⢠Design shifts you can make and why simple websites sell
⢠Ways to change your copy to keep clients moving through your site
⢠Why a single goal is better for a high-converting website
⢠A sneak peek of my upcoming Mind-Reading Website Program, launching the last week of June
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast -
What if you could get enough data to run successful ads with just $5 a day?
Whether you have a large audience that isnât as engaged as youâd like or a small audience that youâre hoping to grow, ads can help.
On this weekâs episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook.
We talk through how to create strategies around ad campaigns and the biggest mistakes business owners make when trying to tackle ads themselves.
In todayâs episode we covered:
⢠How Instagram and Facebook ads can help you scale to six and seven figures
⢠What you need in place before running ads or hiring an ads manager
⢠How to know if ads are the right choice if you have a small audience but a large network or if you have a large, but unengaged audience
⢠How to develop a strategy for an ads campaign
⢠The KPIs for successful ads
⢠The biggest mistakes business owners make when it comes to ads
⢠The benefits of bringing on an ads manager versus trying to do it yourself
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast -
While you may assume complex, overly designed websites are perceived as more beautiful, itâs actually the opposite.
Simple websites sell more!
In todayâs episode, Iâm covering exactly why simple websites are more effective at attracting and converting your dream clients.
This doesnât mean you canât be creative with your website, but it means you should stick to a few proven basics when it comes to your website strategy and design.
In todayâs episode we covered:
⢠Why website strategy is so important
⢠Simple vs. complex designs
⢠Proven website design elements that create a more effective website
⢠Why itâs so important to make it as easy as possible for clients to buy
⢠How people move through your website
⢠One of the most common mistakes I see people make in their top navigation
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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What if you could be hanging out with your family, sleeping, or even on vacation while dream clients find your site and sign up to work with you?
That is exactly what good SEO and a strategic website can do for you!
Ensuring you set up your SEO in the right way and choose the keywords that best represent your business is essential.
On todayâs episode, Iâm chatting with Stephanie Long of Stephanie Marie Marketing on why SEO is important and tips you can implement today to improve your SEO.
In todayâs episode we covered:
⢠Why SEO is so important
⢠Difference between short- and long-tail keywords
⢠How you can improve your website SEO
⢠The importance of image SEO
⢠Quick SEO wins you could do today
⢠Why blogging is important for SEO
⢠Where you can submit your blog to help with SEO
⢠How an SEO specialist can help your business scale
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast -
Wondering which website platform is best for your business?
In todayâs episode, Iâm going over why I use Showit and Squarespace as a web designer. I chat through the two options and explain why I think theyâre the two best platforms for my clients.
WordPress has been an industry leader for a while, but it can be complicated to keep up with given all the updates and plugins.
Whether youâre a brand new business owner or an established CEO, both Showit and Squarespace can work for you. Listen to the full episode to find out which one you should use.
In todayâs episode we covered:
⢠The similarities between Showit and Squarespace
⢠Why I donât recommend Wix
⢠My thoughts on WordPress
⢠The advantages and main features of Squarespace
⢠The advantages and main features of Showit
Apply to work with us.
Thanks so much for listening!
Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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Are you looking to build your businessâ credibility?
A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign.
It all starts with finding out what makes you newsworthy and credible. From there, youâll need to outline your campaign objectives. Listen to the full episode for more of Kristinâs expert tips.
In todayâs episode we covered:
⢠What the differences are between advertising and public relations
⢠The benefits of forming a PR strategy for your business
⢠Which goals you should have when bringing on a PR firm
⢠How to build your businessâ credibility with PR
⢠What a business needs to have in place before bringing on a PR firm
⢠The three things you need to know about your business as you put together a PR strategy
⢠What PR can be used for and what it shouldn't be used for within a marketing campaign
⢠What to look for when you bring on a PR firm for your business
Apply to work with us.
Thanks so much for listening!
Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast -
Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman?
Striking the perfect balance between these two is a concern I hear often from my clients.
So in todayâs episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling.
Ideally, when youâve got strategic content that connects emotionally with your dream clients, you shouldnât even feel like you're selling (and your audience shouldnât really feel like theyâre being sold to)
If you donât have the right information before putting your website content together, you can easily fall into salesy territory. So give todayâs episode a listen and see how seamlessly youâll be able to convert website visitors into customers.
In todayâs episode we covered:
Why itâs important to sell from a place of authenticity and connection How to build the know, like, and trust factors on your website How to find the exact words your clients use How to show your authority by telling your own story Why social proof is so important The best way to get social proofApply to work with us
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/balance-storytelling-selling-website
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Does only working a few days a month but making more money than you make now sound like itâs too good to be true? The good news is it can be true! On todayâs episode, I chat with Jordan Gill, operations consultant and VIP Day extraordinaire!
Jordan has helped hundreds of service providers transition away from offering draining, neverending retainer services to creating a sustainable business model with VIP days. Picture a single day of work, a prepared and eager client, a repeatable, proven process and amazing results.
Curious how she does it? Tune in to todayâs quick episode to learn more!
In todayâs episode we covered:
- The benefits of VIP Days over retainers or traditional services
- Why VIP Days are ideal for scaling your business
- What systems you need in place to be successful at VIP Days
- Pieces of unexpected advice for seamless VIP Days
- Common mistakes service providers make when switching to VIP Days
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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If you wrote your own website copy did you spend a few hours starting down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult.
So much goes into website copywriting to ensure everything is SEO-friendly, matching up with your design, and strategically leading clients to work with you. In this episode, Iâm going over why website copy is so important (even more important than design) and all the ways your website copy should be doing the heavy lifting for you in converting visitors on your site to clients.
In todayâs episode we covered:
- Why itâs important to work with a website copywriter
- Why website copy is so important for converting visitors to clients
- Exactly what your website copy should be doing for your sales
- How understanding your consumerâs journey can help you write more strategic copy
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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Iâll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldnât find anyone.
In this weekâs podcast episode, Iâm chatting with Sally Zimney about how to develop your signature story in a way thatâs going to resonate with your audience and create a deeper emotional connection.
In todayâs episode we covered:
- Why storytelling is such an impactful way to communicate
- What three things your story needs if itâs going to help your business
- How to tell your story in a succinct way
- Why itâs important to bring your audience into a single moment
- Tips for helping your audience visualize your story
- Why you should always start with the story and not the lesson
- Sallyâs three-part formula for crafting the perfect story
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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Did you write your about page about you? Have you heard that itâs actually supposed to be about your client? Confused? So are most people. The about page is the number one page my clients struggle with the most before working with me. Itâs hard to strike the perfect balance between selling your service, sharing your story, and still keeping the content about your client. In todayâs episode, I go through the exact formula I use with my 7-Figure Website service clients to create an about page that strikes the perfect balance between selling and connecting. No more guessing at what youâre supposed to write, no more staring at a blank page with frustrationâif you follow my formula youâll have a high-converting, strategic about page in no time!
In todayâs episode we covered:
- Why an about page is so important for a strategic website
- How to strike the right balance between selling and connecting
- Why itâs so important to connect emotionally with your clients
- The six sections you need for a high-converting about page
- My exact formula I use with my 7-Figure Website clients and how you can follow it
Want to follow along and get the free guide? Download my Secrets to a High-Converting About Page You Wonât Hate Writing for even more tips and tricks.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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You know you should be reaching out and engaging on Instagram, but it feels so awkward and you have no idea what to say. If youâve been wanting to start utilizing an engagement strategy on Instagram but donât know where to start, this episode is for you!
In this episode, I chat with Brittany Bozik, founder of That Creative Girl social media agency, about why an engagement strategy is so important for scaling your business. If youâre looking to reach new followers, nurture your existing audience, and create meaningful connections, Brittany has easy-to-follow tips for getting started.
In todayâs episode we covered:
- What an engagement strategy is
- Why an engagement strategy on Instagram is important
- Who you should be engaging with on Instagram
- The types of content and messaging you should be posting as part of an engagement strategy
- How you can use engagement to grow your audience and business
Apply to work with us.
Thanks so much for listening! Donât forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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