Episoder
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In this conversation, Jonathan Mast and Geoff Zimpfer discuss the practical applications of AI, specifically ChatGPT, in various business scenarios.
They explore how AI can be used to collaborate, generate content, and improve productivity. Mast shares tips on getting better output from AI, including using frameworks and training the models to reflect your tone and style.
Mast provides a four-step framework for effective prompting and emphasizes the value of collaboration with AI. Jonathan emphasizes the importance of getting started with AI early to gain a competitive advantage.
Connect With Jonathan
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James Dwiggins, CEO of NextHome, discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes.
Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront and instead considering all offers based on net proceeds. He also highlights the role of loan officers in helping buyers finance agent fees when the seller is not paying.
There may be a 20-40% exodus of real estate agents due to the decoupling of compensation.Educating sellers on the benefits of not offering buyer compensation upfront can lead to better net proceeds.Loan officers play a crucial role in helping buyers finance agent fees when the seller is not paying. Collaboration and education are key in the real estate industry to address confusion and provide clarity to consumers.Buyers should be educated about the changing landscape and the options available to them, including the role of buyer representation and the potential risks of being unrepresented.Providing value and a full-service experience to buyers is crucial in today's market, and offering additional services and convenience can differentiate agents.New business models, such as flat fee services, may gain market share depending on how well buyers agents explain compensation and the value of a full-service experience.Episode Resources:
Connect With James on LinkedIn
Learn More About Rayse
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Katie Grimes is the #1 Female Loan Officer in Kansas and a Top 100 Female Loan Officer in the Nation. She emphasizes the importance of authenticity and creating deep connections with referral partners.
While social media is valuable for branding and visibility, she believes that REALTOR referrals are the most direct route to clients who need her services. She emphasizes the need for trust and communication in these partnerships and shares strategies for staying top of mind with agents.
Katie also discusses the NAR situation and how she supports agents through the changes. Check the links below for resources mentioned in the podcast.
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Episode Resources:
Connect With Katie on Instagram
Katie's Website
GO Coaching
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In this episode, Geoff Zimpfer shares some personal updates and then dives into key takeaways from the recent Forward Event. He emphasizes the importance of building a personal brand, attracting attention and providing proof over promises.
Geoff also offers practical strategies for loan officers to partner with real estate agents and generate more business, such as sharing proof of pre-approved buyers and following up with open house attendees. He encourages listeners to take advantage of the current market conditions and insert themselves into the conversation around the NAR settlement.
Episode Resources:
Sharran's YouTube Channel
Podcast Facebook Group
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Today's episode is me with my first recap of the Forward Event. I've attended the event for three years in a row and this year's event was the best yet.
The Forward Event is hosted by my friends Neel Dhingra and Trevor York.
The first speaker for day one was Rory Vaden with Brand Builders Group. Rory emphasizes that a personal brand is the digitization of your reputation and it is crucial for building trust, especially in industries like mortgage and real estate.
In this episode, I share my key takeaways from Rory's talk. This is a good one you'll want to take notes for reference later.
Key takeaways:
Personal branding is the digitization of your reputation and is crucial for building trust in today's market.Focus on one to three social media platforms where you already engage and stop trying to be everywhere.Identify the problem you solve and become an ambassador for it.Collect testimonials and reviews to build trust and credibility.I'll be doing a recap of key takeaways from the Forward Event speakers each week as a bonus podcast episode.
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In this insightful episode of Mortgage Marketing Radio, I sit down with special guest Brian Covey, Executive Vice President at Revolution Mortgage. Brian shares his wealth of experience and knowledge, offering valuable advice for professionals in the mortgage industry and beyond. As a former pro soccer player and Olympic team member, Brian draws fascinating parallels between the worlds of sports and business.
Connect With Brian:
Website
LinkedIn
Instagram
Ready to double your agent referrals without cold-calling or chasing? Lead with education and attract agent referrals on demand.
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Raquel Borras, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.
Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.
We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them.
Key Takeaways:
Personal branding on LinkedIn is about sharing who you are in a genuine and authentic way.Being transparent about your journey and starting point can help build trust and engagement with your audience.While LinkedIn allows for a more relaxed and fun approach, it's important to respect the platform's professional nature.Video content is becoming increasingly popular on LinkedIn and allows for a deeper connection with the audience.Finding a balance between educational and entertaining content can help establish credibility and engagement on LinkedIn. Be authentic and in the moment when creating content.Enjoying the Podcast?
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Episode Resources:
Connect with Raquel on LinkedIn
Check Out Raquel's YouTube Channel
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Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive in today's market.
Dustin dives deep into the fundamentals of building a successful mortgage career. He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business.
Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space.
Dustin introduces the TLOP MLO Coaching Community and shares how it provides valuable resources and support for mortgage professionals. He explains the concept of the blueprint and how it helps loan officers achieve their goals.
Connect with Dustin Owen:
YouTube: The Loan Officer PodcastWebsite: TLOP OnlineLinkedIn: Dustin Owen on LinkedInEnjoying the Podcast? Leave Us a Review!
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In this episode I meet up with my friend Josh Pitts and discuss the importance of consistent content creation on social media for mortgage professionals. The focus is on personal connections and community engagement rather than constantly promoting mortgage-related content.
We talk about Josh’s new Shredit app, which simplifies the video editing process for social media content. We wrap up with a discussion about Josh's new adventure of sailing around the world with his family. It’s an incredible journey so make sure you listen to the end.
I've been using Josh's new app and it's saving me lots of time and frustration with creating and posting videos to social media.
Check out the new Shredit App: CLICK HERE.
Use the PROMO CODE: RADIO to save 15%
Episode Resources:
Follow Josh on Instagram
Check Out the SHREDit App
*Use PROMO CODE: RADIO to save 15%
Double Your REALTOR Referrals
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In this episode, I share a few of the biggest takeaways from the recent Mastermind Summit in Las Vegas. I'll discuss strategies and tactics for closing out the year strong in the mortgage industry. We review the importance of executing the fundamentals, such as building relationships with referral partners, having conversations, and staying in front of agents consistently. We also highlight the need to evaluate and improve accountability metrics, focus on controllable factors, and fall in love with the process rather than the outcome.
Highlights:
Implementing classes and education can help generate business and increase realtor referrals.Executing the fundamentals, such as building relationships and having conversations, is crucial for success in the mortgage industry.Evaluating and improving accountability metrics can drive business growth.Focusing on controllable factors and falling in love with the process leads to long-term success.Consistency and persistence are key in achieving desired results.Episode Resources:
Double Your Agent Referrals in 90 Days
Join the Podcast Facebook Group
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In this episode, we talk with Scott Payne from Shape CRM to discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos.
**Top 5 Keys You'll Learn**
1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business events and conferences.
2. **Serving the Community:** Learn how Scott turned morning school drop-offs into a positive and impactful experience, even involving fun videos with his kids!
3. **Fitness & Business:** Discover the connection between Scott's fitness journey and his professional life. He shares how quitting alcohol and focusing on fitness helped him improve personally and professionally.
4. **Shape CRM:** Get the lowdown on the Shape lead management system and how it prioritizes tasks, saving loan officers two hours per day and significantly boosting efficiency.
5. **Flexibility & Tech Insight:** Understand the diverse uses of CRM systems across industries and the benefits of Shape's flexible, no long-term commitment approach.
**Fun Fact from the Episode:**
Scott's choice to wear a wig and business attire at conferences was inspired by the positive response to his playful "Fun Here Friday" videos. Plus, each wig comes with a touching backstory connected to his father's experiences.
Notable Quotes:
"Being memorable is not just about standing out, it's about making a positive impact on those around you." - Scott Payne
"The right CRM system can give you the most precious resource back—your time." - Geoff Zimpfer
Episode Resources:
Check Out Shape CRM
Double Your Agent Referrals
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This episode shares key takeaways and frameworks to evaluate your results as a mortgage originator. We discuss the value of feedback and how to sincerely ask your referral partners for feedback.
We also share a cool strategy to talk with your referral partners that creates meaningful connections and lays the foundation for future referrals.
Episode Resources:
The Agent Referral Xcelerator is Launching June 11th
Get on the Waitlist Here
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On this episode, Allison Larson, shares her strategies for building relationships with real estate agents and growing her business. She emphasizes the importance of finding agents who have a minimum of five buy-side transactions in the last 12 months and have been licensed for at least a year.
She has a very structured process for identifying the right agents to build relationships with and how to maximize the impact of realtor appointments. She emphasizes the importance of being intentional and prepared for each meeting, focusing on the agent's pain points and finding connections.
Allison also discusses the value of hosting events and classes to attract and engage realtors. She highlights the significance of creating a strong online presence, encouraging loan officers to be authentic in their approach to building relationships with real estate agents.
Episode Resources:
Connect With Allison on Instagram
Join the Agent Referral Xcelerator Waitlist
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Today we're focusing on how to 10X your business. It's just one episode in a series of short, focused takeaways you can apply to your business for immediate results.
We'll start with identifying the top three activities that move the needle in your business and go from there.
I'm also launching a NEW, exclusive opportunity to work closely with me to double your agent referrals in 90 days. It's called the Agent Referral Xcelerator. We go live in June but you can get on the waitlist right now.
Episode Resources:
Agent Xcelerator Wait List
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Our guest today is Brian Boero, co-founder of 1000WATT. We're discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience.
Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market.
Highlights:
00:00 Introduction and Background
01:04 The Importance of Branding and Differentiation
08:59 The Impact of the NAR Settlement
12:43 Supporting and Cultivating Relationships with Agents
28:34 Opportunities for Mortgage Professionals
34:10 The Wake-Up Call Branding and Marketing Summit
Episode Resources:
Subscribe to The Dose Newsletter
Learn More About myAgent Classes
Join Our Private Facebook Group
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It's been one year since having the #1 Loan Originator the Nation on the podcast. Matt and his team have helped over 25,000 families achieve their dreams of homeownership. Today, Matt Weaver is back and he's got a message for you.
It's time to get serious or get out of the business.
Listen and take notes as Matt shares his Four Pillars of Value and the importance of events in building relationships with real estate agents and driving conversations post-event.
This is a must listen and repeat episode if you're ready to level up your mindset, skillset and your actions. Be sure to like and review this episode today!
Prefer to watch on YouTube? Click Here.
Episode Resources:
Floor 13 Consulting with Matt Weaver
Follow Matt on Instagram
Learn More About myAgent Classes
Join Our Private Facebook Group
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In this episode of Mortgage Marketing Radio our guests are Sue Woodard, Cindy Ertman and Shant Banosian. We delve into innovative strategies for mortgage professionals looking to drive referrals and enhance customer relationships in today’s market.
Cindy Ertman, a seasoned keynote speaker at the Mastermind Summit, shares three bold strategies designed to secure affirmative responses from referral partners.
Shant Banosian the #1 Mortgage Banker in the country focuses on the crucial elements of mindset, basic activities, and value propositions, highlighting the importance of maintaining a positive approach and readiness for unpredictable market circumstances.
Sue Woodard brings to the table a discussion on Generation CX, addressing the evolving needs of consumers and emphasizing the critical role of a high-quality customer journey in the mortgage process.
Episode Resources:
Mastermind Summit
myAgent Classes
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In this episode, we'll explore the power of partnerships and how loan originators can be indispensable allies to real estate agents, especially in today's challenging market.
Tim Braheem was recognized as one of the top fifty producing loan originators in the United States, reaching a peak in personal production of 676 loans for a total of $236,000,000 in loan volume.
Tim speaks on the art of collaboration, offering scripts and strategies for strengthening relationships with agent partners. He'll also touch on the softer side of sales, sharing his unique approach to client consultations.
Tim delves into the 'inner game' of success, explaining how energy management and daily routines can set you up for peak performance. We'll wrap up with Tim’s take on how to nurture client loyalty, maintain a competitive edge, and keep your buyers from exploring alternatives.
Strap in for an enlightening conversation that might just change the way you approach your business and life! Share this episode with your colleagues, and don’t forget to leave us a review.
Episode Resources:
Tim's Podcast The 360 Experience
Tim's Coaching Leadership 360
Check out The Loan Atlas
Want to unlock endless REALTOR referrals?
Book Your 1:1 Call with Geoff Zimpfer Here
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In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.
Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.
So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt approach to mortgage marketing. Don't forget to leave us a review, share this episode, and follow John for more valuable insights. Let's get started!
Episode Resources:
Follow John on Facebook
Connect with John on Instagram
Check out John's 300+ Google Reviews
Do you want to unlock the secret to endless REALTOR referrals without cold-calling, chasing or paying for leads?
Want to learn more about attracting vs chasing agents?
Book Your 1:1 Call with Geoff Zimpfer Here
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In today's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first time home buyers.
Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever in today's climate of "distrust in corporate entities".
We tackle the role of video in connecting with consumers and why leading with value on social platforms is a game-changer for professionals. Stay informed, stay ahead, and let's transform the industry together. Thanks for tuning in, and keep leading with education!
Episode Resources:
First Home IQ
Kristin's Website
Book Your Call With Geoff
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