Episoder
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"It just seemed fun and easy—and I really didn’t have anything to lose."
That moment of curiosity led Andreea Matei into the world of the Amazon Influencer Program, and two years later, she’s turned it into a six-figure revenue stream. In this episode, Andreea breaks down exactly how she did it—from shooting 30-second videos to building multiple income streams, all without ever needing to show her face on camera. If you’ve ever wanted a realistic and accessible side hustle (or full-blown business), this one’s for you.
Andreea Matei is a seasoned Amazon Influencer who’s made over $140,000 in two years by reviewing products from her home (and her sister’s). A former marketer turned ecommerce expert, she now teaches others how to succeed with this surprisingly low-barrier income model.
We Also Talked About:
What the Amazon Influencer Program is—and why it’s different from affiliate marketing How to get approved (even if you don’t have a massive following) The types of videos that perform best (hint: you can stay behind the camera) Smart strategies for choosing which products to review Breaking into paid brand collaborations and free product offers How to leverage your influencer content across platforms like YouTube Common mistakes to avoid when applying and creating your first videos How Andreea’s course helps beginners accelerate their Amazon Influencer journey
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.
RESOURCES MENTIONED
Six Figure Reviewer: Amazon Influencer Edition Course Launch Grow Joy (Andreea’s main site): launchgrowjoy.com Find Andreea on all platforms: @launchgrowjoySee omnystudio.com/listener for privacy information.
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"I tell people: Google's a machine, not a person. You have to feed it the right signals."
In this episode of the Online Business Launchpad podcast, Trudy sits down with SEO expert Brandon Leibowitz, founder of SEO Optimizers, who’s spent the last 15+ years helping small and medium businesses turn clicks into conversions. With his no-fluff approach to SEO, Brandon demystifies what it really takes to get your website found online, and why most entrepreneurs are spinning their wheels with outdated tactics.
Brandon’s journey started with a job board internship, evolved into a side hustle, and eventually became a thriving agency. He shares practical, real-world strategies that don’t require a PhD in Google wizardry, just a little consistency, common sense, and a willingness to test and tweak.
We Also Talked About:
Why SEO isn’t about “tricking” Google—it’s about talking its language The biggest mistakes small businesses make with their websites How backlinks really work—and how not to get burned Why posting on social media is not a substitute for good SEO The long game of content marketing (and why most people give up too soon) What to look for (and avoid) when hiring an SEO consultant How Brandon scaled his business without going the agency route
RESOURCES MENTIONED
SEO Optimizers - Brandon’s website Ubersuggest – for keyword research Google Search Console – for tracking how Google sees your site MozBar – for checking on-site SEO and backlinks
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In this eye-opening episode, I sit down with Steve Anderson — risk expert and bestselling author of The Bezos Letters — to explore how hidden friction points quietly drain momentum from your business.
If you’re ready to clear the roadblocks standing between you and your customers, this episode is packed with practical insights to help you move faster, serve better, and grow smarter.
Steve Anderson brings decades of experience at the intersection of insurance, technology, and business growth strategy. He’s the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, a Wall Street Journal and USA Today bestseller that’s been translated into 20 languages. With a sharp eye for spotting the patterns of business success and failure, Steve helps founders build businesses that last.
We Also Talked About:
Why “obsessing over customers” is more than a catchphrase—it's a mindset shift The hidden cost of waiting too long to adopt new technology What Amazon’s “Day One” philosophy teaches us about staving off irrelevance Why 3rd-party sellers succeed—or get booted—on Amazon How to spot and remove friction points in your customer journey The real definition of a “successful failure” and why you need more of them Why innovation isn’t enough—and how invention powers real business growth How AI is changing the game (and why using it badly could be worse than not using it at all)RESOURCES MENTIONED
Book: The Bezos Letters: 14 Principles to Grow Your Business Like Amazon by Steve Anderson and Karen Anderson Steve’s website: thebezosletters.com Connect with Steve on LinkedIn: Steve Anderson- đ My newsletter is for business owners who miss having weekends—and sanity.
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"A community-first mindset means showing up for your people—even when they're just quietly watching." That’s how Paul Gowder, founder of PowWows.com, defines decades-long success in the online space. What started as a college hobby has blossomed into a vibrant, multimillion-follower platform celebrating Native American culture and proving that niche communities can not only survive but thrive in today’s noisy digital world.
Paul’s journey is a masterclass in staying true to your values, listening to your audience, and building engagement through heart, strategy, and the occasional well-placed email sequence.
We Also Talked About:
How Paul turned a college web project into a thriving, sustainable business The surprising power of "lurkers" in online communities Why email is still king (and how Paul uses Kit (was ConvertKit) to dominate it) The moment social media nearly killed his forums—and how he pivoted Using Group Leads to bridge Facebook groups and email sequences What a “community-first mindset” really looks like in action Hiring from your own community to build a rock-solid team How a mastermind and a coach helped him 10x his email marketing results Why the medium (Facebook, email, TikTok) is less important than the mindsetRESOURCES MENTIONED
Find a PowWow near you: https://www.powwows.com/powwowsnearme Paul’s personal site: https://www.paulgowder.com Behind-the-scenes look at his email toolkit: https://www.paulgowder.com/emailtools ConvertKit (now branded as Kit) – Paul’s go-to email platform (affiliate link) Tool to sync Facebook group signups with email sequences -https://groupleads.net/ Mediavine – Advertising partner for monetizing traffic - https://www.mediavine.com/Get regular access to tips, techniques and advice from experts about growing your business.
See omnystudio.com/listener for privacy information.
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"The world doesn’t happen to you — it happens through you." — Martin Salama
What if losing millions, a home, a marriage, and a BMW all within a few months could actually be the best thing that ever happened to you? For Martin Salama, that's exactly what it was. In this episode, Martin shares how he transformed personal and financial disaster into a powerful coaching philosophy — one that helps entrepreneurs not just survive chaos, but thrive because of it.
Martin is known as The Architect of The Warrior's Life, a coach who specializes in helping people live incredibly full lives — despite (or perhaps because of) the bumps in the road. After building and losing a multimillion-dollar business, Martin turned his own lessons into a seven-figure coaching program with a risk-reversal strategy that’s as bold as his personality.
We Also Talked About:
How Martin’s five-year dream project collapsed overnight — and why it was the making of him Why most people stay stuck in a “why is this happening to me” mindset, and how to shift to “through me” thinking What reading The Four Agreements unlocked for him about anger, people-pleasing, and personal responsibility His journey from being a people-pleaser and control freak to a confident, compassionate coach How he built the "Live Incredibly Full Every Day" (LIFE) framework The problem with "done for you" coaching programs — and how Martin’s model is different The power of guarantees in business (and why Martin’s guarantee is a true game-changer) The gift he gave — and received — by donating stem cells to save a lifeRESOURCES MENTIONED
The Four Agreements by Don Miguel Ruiz (affiliate link) Rich Dad Poor Dad by Robert Kiyosaki (affiliate link) Who Not How by Dan Sullivan (affiliate link) Martin’s book: Worrier to Warrior (affiliate link) Connect with Martin: ConnectWithMartin.comGet regular access to tips, techniques and advice from experts about growing your business.
See omnystudio.com/listener for privacy information.
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"You can’t out-hustle burnout. Trust me, I tried."
That’s the hard-earned insight from Dr. Victoria Mensch, who went from clinical psychologist to Silicon Valley high-achiever — and burned out in both. Now she teaches leaders how to create burnout-proof lives by mastering energy, not just calendars. In this episode, Victoria breaks down why traditional success so often leads to emotional exhaustion, and how you can build a life and business that leaves room for joy, not just productivity.
With a PhD in psychology and an MBA from UC Berkeley, Victoria brings both brain science and boardroom experience to the conversation. Her approach to self-leadership, energy management, and redefining control will have you rethinking the way you work — and why.
We Also Talked About:
Why burnout isn’t always obvious — and how to spot the subtle signs
The myth of “success = happiness” (and what actually creates fulfillment)
How self-awareness is the first step in becoming a resilient leader
The surprising power of intentionally scheduling joy
How to relinquish control — and why it’s essential for avoiding burnout
Moving from corporate life to entrepreneurship: the real risks and rewards
What “languishing” looks like — and how to shift into a state of flourishing
A practical framework for balancing time, energy, and values
Why leadership always starts with self-leadership
RESOURCES MENTIONED
Silicon Valley Executive Academy – Victoria’s corporate consulting hub
Victoria Mensch on LinkedIn – connect with her for insights and support
Get regular access to tips, techniques and advice from experts about growing your business.
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“Marketing hasn’t fundamentally changed in 150 years. The tools have — but the core principles? Still the same.”
That’s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works.
Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He’s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them — not just what’s trending.
We Also Talked About:
The marketing truths that haven’t changed since Rolex used influencer marketing… in the 1920s What PPC (pay-per-click) and SEO really mean, and when you should use them Phillip’s journey from webmaster to high-level strategist (and why he left the Cannes Film Festival experience behind) How big-budget brands still rely on scrappy marketing strategies — and what solopreneurs can learn from that The critical moment when Phillip realized he preferred helping struggling small businesses over running blockbuster campaigns Why AI can’t replace your expertise — and how to use tools like ChatGPT without sounding like a robot The exact process he uses to turn bland AI output into high-performing marketing content When to stop doing it all yourself and finally hire help (hint: it's when you're spending more time fixing than growing) Why your business is no longer “your baby” once you start hiring — and why that’s a good thingWant to be notified when new episodes come up? Sign up to my newsletter here.
RESOURCES MENTIONED
Phillip’s website: https://digitalonbrand.com Sign up for Phillip’s newsletter and marketing tips via the website aboveWant regular access to tips, techniques and advice from experts about growing your business? Get them here.
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Have you ever faced a moment in life that completely changed your trajectory? For Alan Lazaros, that moment came in the form of a near-fatal car accident. Once a corporate high-flyer with a successful career in engineering and business, Alan found himself questioning everything he thought he knew about success, fulfillment, and purpose. That moment of reckoning led him to embrace podcasting as a vehicle for growth, connection, and impact.
Fast forward to today, and Alan is the co-host of the Next Level University podcast, boasting nearly 2,000 episodes and a global reach. His journey is one of grit, reflection, and resilience, proving that real transformation happens when we align our work with our values and commit to daily self-improvement. If you're navigating the challenges of building a business or searching for a deeper sense of purpose, Alan's insights will inspire and motivate you to take action.
We Also Talked About:
The pivotal moment that made Alan re-evaluate his life and career Why he chose podcasting over other business models The journey from two guys having deep conversations to running a daily global podcast How core values shape business success and partnerships The key mindset shifts needed to sustain a long-term business The role of humility and work ethic in building a strong team Navigating conflict in a business partnership and why it’s essential for growth The difference between external success and internal fulfillment—and why both matter Why hiring from within your community can lead to a stronger, more aligned teamWant to be notified when new episodes come up? Sign up to my newsletter here.
RESOURCES MENTIONED
Podcast: https://www.nextleveluniverse.com/next-level-university-podcast/ Alan’s Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Alan’s Website: https://www.nextleveluniverse.com The Conscious Couples Podcast Spotify Apple Books by Russell Brunson on entrepreneurship and sales funnel:
Traffic Secrets Expert SecretsWant regular access to tips, techniques, and advice from experts about growing your business? Sign up here.
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Have you ever felt stuck in a job you didn’t love and wondered if there was a way to break free? Carol Kabaale, a Meta-certified ad strategist, knows exactly what that’s like. She secretly quit her corporate job—without telling her fiancé.
As Carol puts it, “I just knew if I told everyone around me, they’d talk me out of it, so I kept quiet and built my plan in secret. And it worked.”
In this episode, Carol shares how she went from her first client to a full-fledged agency, the smart ad strategies she uses to help businesses grow, and insider tips on running Facebook ads without wasting money. If you’re looking for real talk on what it takes to succeed with online advertising (and a little courage to take your own leap), this is the episode for you.
We Also Talked About:
Why Carol walked away from a promising corporate career (without telling anyone!) How she got her first clients and replaced her salary in record time The biggest mistakes small business owners make with Facebook ads A breakdown of different ad types—and which ones actually work Why understanding data is the key to ad success (even if you hate numbers) How to know if your business is ready to run ads—and what to do firstWant to be notified when new episodes come up? Sign up to my newsletter here.
RESOURCES MENTIONED
Carol’s Ads Readiness Quiz: carolkabaale.com Book on overcoming procrastination: Eat That Frog! by Brian Tracy (affiliate link)Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.
See omnystudio.com/listener for privacy information.
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Have you ever wanted to write a book but got totally lost in the complexities of trying to do it through traditional publishing channels? What if you could bring your manuscript to life, maintain full creative control, and keep more of the profits by self-publishing?
In this episode, I sit down with Michele DeFilippo, a publishing expert with over 50 years of experience, who shares her journey from traditional publishing to helping self-published authors create high-quality books that stand shoulder to shoulder with bestsellers. As Michele says, "Real self-publishing means you are in charge, you control your book, and you should get all the revenue." If you're ready to take control of your publishing journey, this episode is a must-listen!
We Also Talked About:
The major disruptions in the publishing industry and how Michele pivoted her business The biggest mistakes self-published authors make and how to avoid them The difference between self-publishing and working with a "publishing service" How to ensure your book looks as professional as traditionally published bestsellers The step-by-step process of getting a book from manuscript to finished product The importance of book cover design and why it's more than just aesthetics Why Amazon's print-on-demand model has changed the game for indie authors The truth about book marketing and what authors need to knowRESOURCES MENTIONED:
Michele DeFilippo’s website: 1106design.com Free resource: Publish Like the Pros (available on her website) or go to https://1106design.substack.com/Want regular access to tips, techniques, and advice from experts about growing your business? Sign up to my newsletter - https://onlinebusinessliftoff.com/newsletter/.
See omnystudio.com/listener for privacy information.
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What if the only thing standing between you and success was a mindset shift? According to entrepreneur, Nicky Billou,
"Without sales, there's no business. And if you're scared of sales, you're scared of service."
In this episode, we dive into what it means to truly serve in business and how shifting your mindset can transform not only your revenue but also your impact.
Nicky’s journey is inspiring. From leaving Iran as a teenager to becoming a best-selling author and highly sought-after business coach, he shares how his father’s values of generosity and service shaped his approach to business. He reveals how entrepreneurs can overcome their fear of selling, connect with clients authentically, and build a business rooted in service rather than stress.
We Also Talked About:
The life-changing mindset shift that took a client from making $2K a month to $20K How to stop seeing sales as “sales” and start seeing it as an act of love and service Why belief in your clients is the foundation of their success The four must-have qualities for any entrepreneur serious about growth How to attract your ideal clients using Nicky’s 11-channel strategy The critical difference between knowing what to do and actually doing it How Nicky’s personal struggles with business and life led him to coaching The importance of having a coach and being coachable in business growthRESOURCES MENTIONED
Nicky’s website: https://www.ecircleacademy.com/ Nicky’s podcast: https://www.thethoughtleaderrevolution.com/episodes Book: Get Booked & Get Paid: How To Generate 6 Figures+ A Year, Through Podcast GuestingSee omnystudio.com/listener for privacy information.
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“I was working way more than I should have been—and it was my husband who sat me down and said, ‘This family is going to break if you don’t make a change."
For Donna Dube, a former ICU nurse turned business operations expert, that moment was a wake-up call. In this episode, Donna shares how she transformed her life by setting boundaries, leveraging time management strategies, and focusing on what she calls “CEO-level work.” Her insights can help you escape the busywork trap and build a business that works for you, not the other way around.
We Also Talked About:
The wake-up call that helped Donna reclaim her time and set boundaries. How to use a time audit to uncover inefficiencies and regain control of your schedule. Breaking tasks into “maintenance” vs. “growth” categories to maximize ROI. How fractional support roles like a Director of Operations can help entrepreneurs grow. The importance of identifying your hourly rate and delegating low-value tasks. Using tools like AI to simplify workflows and boost productivity. Why Donna loves "Atomic Habits" and "Traction" for transforming your business and life.Want to be notified when new episodes come up? Sign up to my newsletter here.
RESOURCES MENTIONED:
Download Donna’s free CEO Power Hour Playbook at https://ceoamplify.ca/ceo-power-hour Explore Donna’s other services at ceoamplify.ca. Books: Atomic Habits by James Clear (affiliate link) Traction by Gino Wickman (affiliate link)Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.
See omnystudio.com/listener for privacy information.
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Den López was sick of missing time with his family and craved the freedom to pursue his passion. So he left his 16-year career as a mechanic and built his dream business teaching guitar.
“I needed something I could get control of,” he said
Tune in to discover how Den turned his passion for teaching into a thriving online business and how you can apply his insights to your own journey.
Den Lopez is an innovative guitar teacher and the creator of the "Guitar in One Hour" method. With over 25 years of experience playing guitar and a high success rate for his students, Den has built a thriving business that transforms beginners and frustrated guitarists into confident players. His passion for making music accessible has inspired countless students worldwide.
We Also Talked About:
The emotional trigger that pushed Den to leave his 16-year career as a mechanic to pursue his passion for teaching guitar.
How a family musical tradition shaped Den’s approach to teaching and his belief that anyone can make music.
Why 95% of people quit learning the guitar and how Den’s innovative system simplifies the process.
The role of breaking false beliefs and the importance of finding a mentor to succeed in both music and business.
Insights into how Den built his business from scratch while balancing work and family life.
A fascinating story of resilience and passion: Batman, rope, and the leap of faith needed to break free from job security.
RESOURCES MENTIONED
Den’s "Beginner Guitarist Playbook" – Get your free copy at learningguitarsecrets.com/free
Russell Brunson’s One Funnel Away Challenge - https://www.onefunnelaway.com/
Django Reinhardt – Iconic gypsy jazz guitarist - https://www.youtube.com/watch?v=aZ308aOOX04
Shane Sams – Entrepreneur and founder of Flipped Lifestyle - https://www.flippedlifestyle.com/
Pat Flynn – Entrepreneur and founder of the SPI community - https://onlinebusinessliftoff.com/SPI-Community (affiliate link)
Get regular access to tips, techniques, and advice from myself and other experts about growing your business.
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Do you ever feel like youâre on a hamster wheel, always serving clients but never finding the time to grow your own business? As veteran Chief Marketing Officer Victoria Hajjar puts it, âItâs the biggest mistake you can make for your futureâneglecting to build your own marketing engine.â
So are you ready to build a marketing engine that works for you instead of the other way around?
Tune in to this weekâs episode and listen as Victoria shares how you can move from burnout to brilliance with a 24/7 marketing flywheel that scales your business and frees up your time.
Victoria Hajjar is a seasoned Fractional Chief Marketing Officer with nearly 15 years of experience helping women founders transition their businesses from six to seven figures. Having built ROI-focused marketing systems for entrepreneurs worldwide, Victoria has mastered the art of creating sustainable growth strategies tailored to resource-limited businesses.
Be sure to sign up for my newsletter to stay updated on future episodes.
WE ALSO TALKED ABOUT:
Why mindset matters: The hidden psychological barriers holding entrepreneurs back from investing in their marketing systems.
The 24/7 Marketing Flywheel: A six-step framework that transforms your marketing into a self-sustaining engine.
Building the right team: How to hire help strategically, even on a tight budget.
Leadership habits: Why quarterly reviews and weekly meetings (even with yourself) are non-negotiable for success.
Niching down: How specificity in your marketing can lead to exponential results online.
RESOURCES MENTIONED
Victoria Hajjarâs End Marketing Overwhelm Guide
Victoriaâs LinkedIn Profile: Connect with Victoria
Want regular access to tips, techniques, and advice from experts about growing your business? Sign up to my newsletter here.
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âAI is moving at light speed, but itâs not here to replace people. Itâs here to augment our expertise and make us more efficient.â â Sami Hero
In this episode of the Online Business Launchpad podcast, Sami Hero, a seasoned expert in AI and technology, unpacks how small businesses can leverage AI without getting lost in the complexity. From streamlining customer service to creating targeted marketing campaigns, Sami shares practical advice for business owners on using AI to solve real problems and improve efficiency.
Whether youâre a solo entrepreneur or a growing team, Samiâs insights will help you harness AI to work smarter, not harder.
WE ALSO TALKED ABOUT
How Samiâs early career in semantic search and AI laid the groundwork for his expertise. Tips on using accessible tools like Pictory.ai and Synthesia to create video content and enhance your marketing without breaking the bank. AIâs impact on accessibility, enabling visually impaired users to engage with online content more seamlessly. Why starting with a specific use case is the best way to approach AI for small business needs. The challenges of AI âhallucinationsâ (generating incorrect information) and how to manage biases in data. Building a cohesive, cost-effective tech stack without overwhelming your team. How AI can improve customer service and streamline internal operations, allowing small teams to achieve more.Want to be notified when new episodes come up? Sign up here: Online Business Liftoff Newsletter
RESOURCES MENTIONED
Pictory: https://pictory.ai â Quickly turn articles or blog posts into engaging videos. Synthesia: https://synthesia.io â An AI tool for generating videos with digital avatars. Lex Page: https://lex.page â A writing tool for generating drafts and AI-assisted editing. Napkin: https://napkin.ai â Quickly transform ideas into presentations. Cassidy: https://cassidy.ai â For building complex, AI-driven workflows. AWS Rekognition â https://aws.amazon.com/rekognition/ - Amazonâs image recognition service for identifying objects and enhancing accessibility.Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Liftoff Newsletter
See omnystudio.com/listener for privacy information.
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Imagine navigating the online world without being able to see it. For most of us, it's a quick look, click, and scroll. But for Maxwell Ivey, who is blind, accessing the digital world takes screen readers, patience, and grit.
In this episode, Max reveals his journey from learning to code out of necessity (while blind) to founding the Accessibility Advantage Consultancy, which advocates for a truly inclusive digital experience. Max's story is a testament to the power of resilience, adaptability, and why accessibility isnât just importantâitâs essential.
Max (aka "the Blind Blogger,") has been breaking barriers online since 2007. With over a decade of experience navigating digital spaces as a visually impaired entrepreneur, Max now educates business owners on the power of accessibility through his consultancy.
He's also an Eagle Scout, an author, a speaker, and a podcast host, leveraging his personal journey to make digital spaces more inclusive.
WE ALSO TALKED ABOUT
The unique challenges and tools Max uses to navigate the web as a blind business owner.
How AI is making strides in accessibility but still has a long way to go.
The critical role of screen readers, adaptive tech, and accessible web design for inclusivity.
Practical steps small business owners can take to improve their siteâs accessibility.
Maxâs advice on overcoming barriers, finding support, and building a business with disabilities.
Why designing for keyboard navigation first can make your site more accessible to all users.
How product accessibility reviews and his work with AudioEye impact the lives of visually impaired users.
Have a listen to this interesting episode with Maxwell Ivey to discover how you can make your business more accessible and inclusive.
Want to be notified when new episodes come up? Sign up to get notifications, tips, stories and advice for growing your online business.
RESOURCES MENTIONED
Max's Accessibility Advantage Consultancy - https://theaccessibilityadvantage.com/
The Blind Blogger - https://theblindblogger.net
AudioEye - https://www.audioeye.com
Wave Accessibility Checker - https://wave.webaim.org
LEGO Braille Bricks - https://www.lego.com/en-au/theme/braille-bricks/about
See omnystudio.com/listener for privacy information.
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Ever wonder how you could build a seven-figure business purely through SEO? Edd Dawson has done itâand heâs here to share how. Heâs cracked the code on driving millions of visitors to websites, generating serious revenue, and selling his businesses for over a million dollars. If youâve ever questioned whether SEO is still relevant in a world of AI dominance, this episode is for you. Edd dives into how SEO has evolved and its future alongside AI advancements.
Edd Dawson is a 20-year veteran of the SEO industry, having launched one of the UK's first broadband comparison sites. He has built and sold multiple high-traffic websites and continues to operate a seven-figure portfolio today. His experience spans SEO, affiliate marketing, and software as a service (SaaS) tools, making him the perfect guide to navigate todayâs digital landscape.
WE ALSO TALKED ABOUT:
The evolution of SEO from early internet days to its current role alongside AI. The key to building SEO strategies around user questions instead of chasing high-volume keywords. How AI is affecting SEO and what it means for search engines like Google. The importance of creating human-centered content for both users and large language models like ChatGPT. Why writing expert-level content is crucial for future SEO success. The shift in the affiliate and display advertising landscape due to Google's updates. How to balance content creation between selling and educating audiences.You wonât want to miss this fascinating conversation with SEO expert Edd Dawson. Tune in now, and if you want to stay in the loop on upcoming episodes, sign up here.
RESOURCES MENTIONED:
Edd Dawson's SEO tool: Keywords People Use Eddâs website: edddawson.comWant regular access to tips, techniques, and advice from experts about growing your business? Sign up here.
See omnystudio.com/listener for privacy information.
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Confidence doesn't magically appear overnight. Itâs built step by step, just like a muscle. In this episode, you'll discover nine actionable habits that will help you silence your inner critic and move forward with unwavering confidence. Ready to strengthen your confidence muscle?
This episode dives into nine essential habits that help build lasting confidence, from breaking down intimidating tasks to celebrating small wins and learning from rejection.
Want to learn how to build lasting confidence? Listen to this episode now!
Want to be notified when new episodes come up? Sign up here.
Resources Mentioned:
The Power of Small Wins (Harvard Business Review article by Teresa M. Amabile and Stephen J. Kramer) No time to listen? Read the blog post that this episode is based onInvitation: Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.
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Ever had one of those days where everything goes wrong? That was me a few weeks when I realized â with a sinking heart â that I hadnât hit the record button after a brilliant interview with my guest, Jason Willis-Lee. Fortunately, he graciously agreed to a redo, and Iâm thrilled because his journey from studying medicine to becoming a thriving freelance medical translator is full of insights. If youâve ever wondered about niching down, adapting to AI, or growing a freelance business, Jasonâs got answers for you.
Jason Willis-Lee has been a professional medical translator for over 20 years, working with clients across the globe. Not only does he have a strong background in life sciences, but heâs also transitioned into mentoring other translators looking to build their businesses. His wealth of experience makes him the perfect guide for anyone interested in building a successful translation career.
WE ALSO TALKED ABOUT
How Jason pivoted from studying medicine to becoming a full-time translator and why niching down was a game-changer for him. The real impact of AI on the translation industry and how freelancers can leverage it instead of fearing it. Why working in-house before going freelance might be the smartest move for new translators. How to build your portfolio and attract clients even without a website. The importance of leveraging cultural nuances and why spending time in your source language country is crucial. Jasonâs advice on handling imposter syndrome and how to avoid the âjack of all tradesâ trap. The myths about the translation business, including why you donât need a fancy website to make a six-figure income.CALL TO ACTION
If youâre ready to learn the ins and outs of the translation industry, this episode is for you! Listen now and be sure to sign up to be notified about upcoming episodes.
RESOURCES MENTIONED
Jasonâs book: How to Find More Direct Clients (affiliate link) Jasonâs website: EntrepreneurialTranslator.com LinkedIn: Jason Willis-LeeWant regular access to tips, techniques, and advice from experts about growing your business? Sign up here.
See omnystudio.com/listener for privacy information.
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Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouseâall without the stress of launching.
Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales.
Caitlin Bacher is not just another course creator; sheâs a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth.
If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to.
We Also Talked About:
The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth. Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales. Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time. Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel. The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel.Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes.
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Resources Mentioned
Caitlin Bacherâs Free Masterclass: How to Generate Launch-Sized Revenue Without Launching Caitlin Bacherâs Website: caitlinbacher.com Caitlinâs Podcast: Short episodes on sales, marketing, and Evergreen strategiesWant regular access to tips, techniques, and advice from experts about growing your business? Sign up here.
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