Episoder
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In this OnPoint podcast episode, host Scott invites Brant, Head of Field Medical at Mallinckrodt, to discuss the complexities of Insights Generation in medical affairs. Brent emphasizes the importance of strategic planning, collaboration, and the evolving role of AI in gathering, analyzing, and reporting insights.
Key topics include the necessity of having a dedicated Insights Lead, the significance of multi-channel data collection, and the impact on organizational efficiency. The episode also highlights the value of continual training, feedback loops, and showcasing the tangible results of insights. Brant and Scott share actionable strategies for improving insight programs and preparing teams to adapt to changing technologies and methodologies.
Connect with Brant on LinkedIn: https://www.linkedin.com/in/brant-jarrett-636a1435/
Resources mentioned in this episode:
MAPS Webinar: Putting the AI into Innovative Medical Affairs Teams: https://medicalaffairs.org/putting-ai-innovative/Blog: Three Skills Medical Insight Leads Must Master: https://accelerationpoint.com/3-key-skills-medical-insight-leads-must-master/OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence #FieldMedical #InsightGeneration
[00:00] Welcome and Catching Up
[00:57] Introduction to Insight Generation
[02:22] Challenges in Insight Generation
[05:56] Strategies for Effective Insight Collection
[19:32] Continuous Improvement in Training
[20:13] The Paradox of Practice
[25:17] AI's Impact on Insights
[30:56] Maximizing the Value of Insights
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In this episode of the OnPoint Podcast, Scott interviews Wendy Fraser about her experiences and insights in scaling the Medical Excellence function at Merck. They discuss the scope of responsibilities, the complexities of managing global medical affairs, and the innovative practices that enable scientific exchange excellence.
Wendy shares the importance of building cross-functional relationships, employing consultative approaches, and leveraging technology to improve efficiency and effectiveness. The conversation also touches upon the challenges and successes of 2024, future directions for Medical Affairs, and the critical role of continuous engagement and feedback from global teams.
Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wendy-fraser-86316710/
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence
[00:00] Introduction and Welcome
[00:14] Understanding Merck's Medical Excellence
[04:01] The Role of Scientific Exchange
[08:02] Balancing Global Consistency and Local Autonomy
[10:18] Building an Inspired Shared Vision
[17:45] Experimentation and Safe to Fail Culture
[31:46] Future of Medical Affairs and MSLs
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Mangler du episoder?
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In this episode of the OnPoint Podcast, Scott interviews Matt Nelson, Head of Global Medical Excellence and Innovation at Amicus Therapeutics. Matt shares his journey in leading change within organizations, starting from his tenure at Biogen, to his current role at Amicus.
They discuss the importance of establishing foundational systems and procedures before implementing broader strategic initiatives. Matt shares challenges faced during these transformation phases, such as resource allocation and gaining alignment within the team.
The conversation also touches on the significance of measuring the impact of medical affairs activities and maintaining strategic focus to drive organizational success. Matt emphasizes the need for effective communication and building champions within the team to support change initiatives.
Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthew-nelson-pharmd
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.
#MedicalAffairs #medicalexcellence
[00:47] Matt Nelson's Background and Career Journey
[05:28] Challenges in Implementing Change
[09:22] Foundations for Organizational Change
[13:46]Measuring Impact and Strategic Alignment
[19:54] Building Champions and Effective Communication
[33:46] Personal Insights and Future Goals
[41:59] Conclusion and Final Thoughts
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Pascal Vande Gucht, Medical Affairs Digital Lead at UCB, joins Scott Thompson to discuss the critical steps Medical Affairs teams must take to stay ahead by 2030.
Pascal shares his vision on leveraging digital technologies, data analytics, and insights to enhance customer engagement, streamline operations, and improve patient outcomes. Learn how Medical Affairs can implement omnichannel strategies, measure impact, and drive clinical practice change to remain a key strategic pillar within pharma.
Connect with Pascal on LinkedIn: https://www.linkedin.com/in/pascal-vande-gucht
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
#MedicalAffairs #DigitalTransformation #2030Vision #DataAnalytics #MedicalExcellence
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Omnichannel expert Justin Kulovsek joins Scott Thompson and shares how Medical Affairs teams can simplify their approach when it comes to Omnichannel. Learn how to effectively engage HCPs, KOLs, and other key audiences without overcomplicating your efforts.
Justin shares practical tips on leveraging existing tools and creating personalized, impactful content across channels like email, CRM, social media, and more. Whether you're just starting your omnichannel journey or looking to optimize your strategy, this episode offers valuable insights to drive medical excellence.
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinkulovsek or visit: https://www.omnichannelconsultant.com
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
#MedicalAffairs #Omnichannel #HCPengagement #MedicalExcellence #DigitalStrategy
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Blueprint Medicines' Kjersten Teeter and Scott Thompson discuss the power of operational and strategic reporting in Medical Affairs. Discover how to go beyond the basics of metrics and create impactful narratives that align data with organizational goals. Kjersten shares her expertise on improving operational efficiency, measuring true impact, and driving organizational excellence with insights on leveraging AI and advanced analytics.
Connect with Kjersten on LinkedIn: https://www.linkedin.com/in/kjersten-teeter-21526b59/
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
#MedicalAffairs #OperationalExcellence #StrategicReporting #AI #MedicalOperations
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Scott speaks to Shruthi Menon and Akansha Kumar from Acceleration Point's Social Listening and analytics team about their groundbreaking research on using social media to map patient journeys in rare diseases. They discuss their ISPOR poster presentation on Cushing's Syndrome, highlighting the power of Social Listening in uncovering patient insights that traditional methods might miss.
Connect with Shruthi and Akansha on LinkedIn: https://www.linkedin.com/in/shruthi-menon-288b3b97 https://www.linkedin.com/in/akansha-kumar-pharmd-msba-b1417911a
View ISPOR Poster: https://bit.ly/4dkjB6T
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms and on the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence #SocialListening #RareDiseases
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Scott speaks to Stacey Gorski, Head of Medical Excellence, U.S. Oncology, at AstraZeneca. They discuss key aspects of onboarding new team members and why it’s so crucial for Medical Affairs teams to master.
Connect with Stacey on LinkedIn: https://www.linkedin.com/in/stacey-gorski/
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence
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Scott speaks to Michael Kahn, Senior Director, Medical Affairs Operations Leader, at Spark Therapeutics. Their conversation focused on Medical Operations, Medical Excellence, change management and mentoring as a component of leadership.
Read The First 90 Days (recommended by Michael)
Connect with Michael on LinkedIn: https://www.linkedin.com/in/kahnmichael/
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms, including the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence
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Scott speaks to Michelle Warner, an Independent Consultant and former Director at GSK for over 25 years. They discussed how Medical Affairs teams have a lot to gain by bringing patient insights to the forefront.
Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-warner-5b172420/
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms, including the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence
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Scott speaks to Lori Long, US Field Medical Excellence Lead, Specialty Care, at Sanofi. They discussed creating harmony and coordination across field teams and scaling processes across the organization.
Connect with Lori on LinkedIn: https://www.linkedin.com/in/lori-long-pharmd-95349218
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms and on the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence
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Scott speaks to Donna Holder, Executive Director, Head of Digital Strategy and Innovation at Daiichi Sankyo. They discussed the role of Digital, criteria working with a technology partner, using AI for analysis and key skills needed to get into Medical Affairs leadership.
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms and on the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence https://www.linkedin.com/in/donnaholder/
