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What happens when a former yoga instructor turns into a hospitality powerhouse?
Jessie Radcliffe is the CMO of @perdidobeachresort. Like many people in the hospitality industry, she started her professional journey as a server, slowly working her way through the ranks, eventually finding her home in marketing.
For Jessie, “If it’s heart work, I’m in.” She has a deep passion for hospitality and believes that making deep, emotional connections with her guests will always trump transactions.
This episode of Practical Rebels is for all of the brand builders, risk takers, and anyone out there who is leading with intention.
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Friend of the show and two-time guest, Daniela de Castro joins us on this 39th episode of Practical Rebels!
Daniela returned with news of her newest venture, an artist residency program with the @cityofpensacola. The first of its kind, Daniela and @pensacolamayor D.C. Reeves are working together to transform urban spaces through thoughtful public art and embedding creative professionals within city government.
“Art is a vehicle to transform a city,” says Daniela. “Art should be made public. Art should say something.”
The program will be focused on community engagement, problem-solving, and enhancing everyday experiences for residents and visitors alike.
Tune into this episode to learn more about the program and to hear what else Daniela has been up to since she last visited us! This episode is now streaming on all of your favorite podcast platforms.
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What happens when you blend craft, community, and Belgian traditions? 🇧🇪
@brettschweigert and @bethschweigert didn’t just start another brewery when they opened the doors to @oddcolonybrewing in 2019 on Palafox Street. They built a safe haven for beer lovers, a place both old and new friends could gather for storytelling and a community third place that is thoughtfully, beautifully designed.
Since then, the couple has expanded their venture into East Hill with @theburrow.oddcolony, adding a full food program to go along with their locally brewed suds. From honoring Pensacola’s history to creating a space for markets, fundraisers, and important conversations, the Schweigerts are redefining what it means to be a local business.
Our friends joined us on this episode of Practical Rebels to discuss their vision, intentions, and how we can create spaces that bring people together.
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Here, have a bonus episode! 🙌
In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency experience and one local business a chance to receive an agency-quality brand at a fraction of the cost. Joe, our senior graphic designer, talks to Ramsey about how this 12-week, paid internship will immerse three students in a summer packed with real agency work.
The program is inviting a graphic designer, a copywriter, and a content creator to spend the summer with us in our office. Applications are being accepted now through April 6. Whether you're a student or a business owner, you must apply to be considered!
Follow the link 👉 https://www.hatchmarkstudio.com/the-hatchery/ to learn more and apply!
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Simple steps to get your business’ social media profile reignited 🔥
We know that social media can feel like a mountain to climb for small business owners. A lot of times, when you ask the experts for help, it can feel overwhelming and like it’s going to take forever and a day to accomplish step one.
That’s why we wanted to focus on some of the low-hanging fruit that can make a big difference. This latest episode of Practical Rebels podcast features Savannah, our in-house content creator. Together, her and Ramsey went through a list of 10 simple steps to get your social media profiles for your business refreshed and reinvigorated. This is everything from simply responding to your DM’s to changing out your profile photo.
Tune in to learn more about how you can start dressing up your social game with minimal effort. This episode is now streaming on all of your favorite platforms!
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Zero click marketing is here to stay 🙅
Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website.
Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single click. This is because people are getting the answers to their questions in the overview section.
What does this mean for content creators? You have to switch up your strategy and structure your content specifically for the zero-click game. In this episode of Practical Rebels, the team discusses tips and tricks to make sure your content is built to rank for AI. Listen now on all of your favorite streaming platforms!
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Do you know how to launch a marketing campaign?
On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward success. The boys went over a 10-step list that covers everything from identifying your key objectives and target audiences to implementing tracking and analytics.
Whether you’re a small business owner or just ready to expand your marketing knowledge, this is a great episode to tune into.
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Hey students and young professionals, this podcast is for you!
We're fresh off College Night, and so excited about the talent we saw spend the evening networking with marketing professionals. In this episode, we’re diving into the power of networking, internships, and a strong online presence to help young creatives break into the industry. From landing internships to building real connections, we’re sharing tips that will help you stand out and get the attention of your dream job.
What’s inside?
✅ Our thoughts around agency jobs & other entry-level roles
✅ Why internships matter for real-world experience
✅ Finding early networking opportunities (yes, even at local events!)
✅ Stand out —even when no jobs are posted
✅ Why your online presence & portfolio can make or break opportunitiesTune in now on your favorite podcast platform.
#CreativeCareers #NetworkingTips #InternshipsMatter
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In this episode, we’re excited to feature Samantha Breedlove, the visionary behind Rusted Arrow Mercantile. ✨
Samantha shares her journey from Chicago to Pensacola, where she turned her dream of owning a retail shop into reality. Building a brand in a close-knit community posed unique challenges, but Samantha’s dedication to authenticity and her ability to connect with customers helped her create a space that feels like home. Rusted Arrow Mercantile has become a beloved destination, offering a curated mix of products that reflect Samantha’s creativity and her deep understanding of her audience’s needs.Be sure to check out @rusted.arrow.mercantile on Instagram for more on the shop and upcoming events! 🛍️🌿
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️ Social Media Trends 2025
Short-form is king: Capture attention with dynamic, bite-sized content that hooks viewers instantly.Quality over quantity: Forget chasing follower numbers. Focus on creating meaningful content that resonates with your audience.AI as your sidekick: Unleash your creativity with AI tools that boost your workflow and generate fresh ideas.Community is key: Build trust and loyalty by fostering genuine engagement with your followers.Shoppable social: Seamlessly integrate selling into your social strategy with the rise of social commerce.Adapt & conquer: The social media world moves FAST. Experiment, iterate, and stay ahead of the curve!
This episode dives deep into the trends shaking up the social media world! From the short-form video explosion to the AI revolution, we're breaking down how to thrive in this ever-changing landscape. -
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What SEO best practices are you implementing in 2025?
Creating SEO content is a great way to drive organic traffic to your website. That being said, SEO is not a set it and forget it game. Google’s algorithms are always changing, meaning you’re constantly dealing with a moving target. To make matters more challenging, the “best practices” today might not be the same tomorrow. You have to constantly have your ear to the ground and do the research to stay in the know.
2025 is shaping up to be a year that takes a stand against bad content. We’ve all seen it. The blog on the website that is loaded with junk content that was only made to rank. With Google’s core update in August 2024, we saw a lot of that kind of content getting pushed out, making room for great content that is helpful and that people actually want to consume. This is good news for content creators who are already doing the hard work. Bad news for the people taking shortcuts. Sorry, not sorry.
We sat down with Logan on this episode of Practical Rebels to discuss how you can start implementing SEO best practices for 2025, how AI is playing a role, and why your search optimization should be extending to your social strategy. Come nerd out with us on this latest episode! Now streaming on all of your favorite podcast platforms.
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From the most affluent area of Dallas, Texas to the most beautiful beaches in the world, Chris Tonn’s rise to Pensacola’s drone guru is a story you want to hear!
Owner of @pelicandrones and co-founder of @rocketdronesracing, Chris Tonn’s life is lived in the clouds. Chris jumped on the Practical Rebels podcast with us to discuss how he discovered a once-hidden pathway to a diverse set of services in the drone industry, going from simple videos and photography to highly sought after inspection services and state-of-the-art mapping contracts.
It was soon after that he and his long-time friend Brand Turk founded Rocket Drones, a complete pathway in education that takes students from elementary to high school and introduces them to the exciting world of drones. Chris also talked about how Rocket Drones isn’t just teaching students about STEM through engaging drone activities, it’s preparing them for high-paying careers right out of high school with certifications, logged flight hours, and a comprehensive portfolio that employers want.
Tune into this episode of Practical Rebels where we peel back the curtain on the drone industry, the unique marketing challenges, and the future of career and technical education in an evolving professional landscape. Even better, all of this exciting innovation is happening right in our backyard in Pensacola, Florida.
Now streaming on all of your favorite podcast platforms.Make sure to check out all things from Rocket Drones down below 👇
👉 https://rocketdrones.com/
👉 IG - @rocketdronesracing
👉 FB - Rocket Drones -
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From humble beginnings to a full-service powerhouse, Chloe Sexton's Supposey is a testament to resilience and creativity. Alongside her husband, Nick, Chloe navigated the challenges of a growing business, weathering storms like COVID-19 and natural disasters. Their unwavering determination led to the creation of one of the most celebrated event spaces in Florida, transforming dreams into reality despite countless obstacles. Discover the inspiring journey of family, strategic partnerships, and community-focused vision that has made Supposey a beloved Pensacola venue.
Make sure to check out all things from Supposey down below 👇
👉 https://supposey.com/
👉 IG - @supposeyvenue
👉 IG - @supposeyweddings -
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Pam and Carlos Garcia: Building a Legacy Around Love and Leadership.
Their journey from teenage sweethearts to successful entrepreneurs is a testament to the power of perseverance and family. Learn how they've built a thriving business while raising six kids, fostering a strong team culture, and making a positive impact on their community. -
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Do you know how to choose a branding agency?
The branding process is often a long road. It’s not as easy as just changing out some colors and tweaking a logo. It’s a deep dive into the inner workings of your company. Peeling back the curtain to see what it is that actually makes you tick. When it’s done the right way, branding is a lot of hard work.
That means that finding the right branding agency is important. Because you’re going to be getting close with these people for a few months. That’s why making sure the branding agency you choose is the right fit from the start before it’s too late.
In this episode of Practical Rebels, Veronique and Ramsey walk through how to choose the right branding agency for you from an agency’s perspective. What to look for. Question to ask. Red flags. You name it. If a branding project is on the horizon for you and you haven’t chosen an agency yet, you’ll want to tune into this episode to learn more!
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Everyone will remember at least three things from any wedding or event: a really bad speech, the food, and the drinks.
Tap the Coast is a mobile beverage service based in our hometown of Pensacola, Florida. Founded by Dannon Byrd, the idea was born out of the perfectly shaken mix of a well-timed Pinterest photo, a noticeable demand in the region, and a post-pandemic wedding rush. Transitioning from the nonprofit world, Dannon used her connections and fundraising knowledge to start her business in late 2019. She had no industry background. No bartending experience. What she did have was an unwavering passion for events and a drive to make the very first mobile beverage service in Northwest Florida succeed. Leveraging word of mouth marketing, Tap the Coast has quickly risen to a go-to provider of customized beverage menus and service at weddings, corporate gatherings, and fundraising events.
Dannon joined us on the Practical Rebels podcast to talk about the growing success of her business which she attributes to everything from a strong team and a really good CPA. Tune in to learn more about Dannon’s story and how the world of mobile services is taking over events.
Make sure to check out all things from Tap the Coast down below 👇
👉 tapthecoast.com
👉 instagram.com/tapthecoast
👉 facebook.com/tapthecoast -
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Much of entrepreneurship, leadership, and life is learning, listening, and gaining experiences that guide your path. This week’s guest is a perfect example of someone who’s done just that. We were lucky enough to get an exclusive hour with our (very busy) hometown Mayor, @dcreevesmayor.
Our discussion ranged from his beginnings as a sports writer and his professional mentorship through @qdstuder to the lessons learned opening a brewery and his eventual appointment to City of Pensacola’s 64th Mayor. The Mayor attributes Pensacola’s recent and exciting growth to its invigorating entrepreneurial spirit and unwavering commitment to philanthropy mixed with a really good problem to have: people just want to come to Pensacola. As Pensacola’s youngest Mayor in over 100 years, Reeves is driven daily by the excitement of helping local businesses thrive, working to make Pensacola a better place to live for everyone who calls it home and sharing what’s so special about it with the rest of the world.
This is a very special episode that you won’t want to miss! We’re so excited about the growth and future of Pensacola and can’t thank the Mayor enough for taking the time to join us on Practical Rebels. Tune in and stream this episode on your favorite streaming platform or click the link in our bio! 🔗
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They say never work with your friends, but we don’t agree with that. Over the years, HatchMark Studio has developed a reputation of being a team that is…a little close. Maybe too close at times. But what we’ve found is that working closely with friends can have a profound impact on workplace happiness and success.
Whether it’s bringing someone on the team you already trust or prioritizing an abundance of transparency throughout every layer of the business, working with friends or allowing yourself to get closer to your coworkers can ensure you’re always on a shared pathway to success. It can even enable you to take risks you wouldn't have otherwise taken knowing your bestie is there to back you up.
This latest episode of Practical Rebels takes a closer look at benefits of nurturing close relationships with coworkers and the potential drawbacks to look out for before they become a problem. We were in our feelings for this one, so you’ll want to tune in so we can share everything we’ve learned during our journey. Now streaming on all of your favorite platforms!
Disclaimer: Your friend still needs to be qualified for the job.
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THE SULTANS OF SMASH ARE ON THE POD 🧡
THEY DON’T NEED AN INTRODUCTION, BUT WE’RE GOING TO GIVE THEM ONE. ALDEN AND HYLENE GARCIA OF @MISU_STREETFOOD JOINED THE PRACTICAL REBELS PODCAST TO TALK ABOUT HOW THEY GOT STARTED IN THE FOOD TRUCK WORLD, LESSONS THEY LEARNED ALONG THE WAY, AND WHERE THEY’RE HEADED NEXT. THAT’S RIGHT! THEY DROPPED SOME EXCLUSIVE BREAKING NEWS DURING OUR CHAT THAT THE TRUCK WILL BE MOVING TO A PERMANENT LOCATION TO SUPPORT THE OPENING OF THEIR ALL-NEW SOFT SERVE ICE CREAM CONCEPT “NOLITA’S.” GO FOLLOW THEM NOW @NOLITAS_SOFTSERVE.
WHETHER YOU ARE SEARCHING FOR NEW BUSINESS ADVICE, SOCIAL MEDIA TIPS, OR JUST HAVE A LOVE FOR BURGERS, THIS EPISODE IS PACKED WITH FLAVOR.
(Alright. We’re turning the caps off. That was for you, Alden.)
Make sure to check out all things from MI SU down below 👇
👉https://www.misustreetfood.com/
👉https://www.instagram.com/misu_streetfood
👉https://www.facebook.com/misustreetfood -
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Logan is on the podcast?! 🤯
Traveling all the way from his desk to the back of the office where we record these episodes, Logan joined us on the Practical Rebels podcast to talk about all things inbound marketing. As our content and marketing strategist, Logan assists many of our clients with their inbound marketing strategy and execution. We talked to him about what it is, the different types of content creation, how to get the most out of your content, and how you can use the latest tools to your advantage to start ranking higher and faster in organic search. Whether you’re already creating content to attract new customers and leads or have no idea where to start, there’s something in this episode for you!
Tune into this episode to learn more about inbound marketing and how getting started is way easier than you might think.
- Se mer
