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Pam and Carlos Garcia: Building a Legacy Around Love and Leadership.
Their journey from teenage sweethearts to successful entrepreneurs is a testament to the power of perseverance and family. Learn how they've built a thriving business while raising six kids, fostering a strong team culture, and making a positive impact on their community. -
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Do you know how to choose a branding agency?
The branding process is often a long road. It’s not as easy as just changing out some colors and tweaking a logo. It’s a deep dive into the inner workings of your company. Peeling back the curtain to see what it is that actually makes you tick. When it’s done the right way, branding is a lot of hard work.
That means that finding the right branding agency is important. Because you’re going to be getting close with these people for a few months. That’s why making sure the branding agency you choose is the right fit from the start before it’s too late.
In this episode of Practical Rebels, Veronique and Ramsey walk through how to choose the right branding agency for you from an agency’s perspective. What to look for. Question to ask. Red flags. You name it. If a branding project is on the horizon for you and you haven’t chosen an agency yet, you’ll want to tune into this episode to learn more!
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Everyone will remember at least three things from any wedding or event: a really bad speech, the food, and the drinks.
Tap the Coast is a mobile beverage service based in our hometown of Pensacola, Florida. Founded by Dannon Byrd, the idea was born out of the perfectly shaken mix of a well-timed Pinterest photo, a noticeable demand in the region, and a post-pandemic wedding rush. Transitioning from the nonprofit world, Dannon used her connections and fundraising knowledge to start her business in late 2019. She had no industry background. No bartending experience. What she did have was an unwavering passion for events and a drive to make the very first mobile beverage service in Northwest Florida succeed. Leveraging word of mouth marketing, Tap the Coast has quickly risen to a go-to provider of customized beverage menus and service at weddings, corporate gatherings, and fundraising events.
Dannon joined us on the Practical Rebels podcast to talk about the growing success of her business which she attributes to everything from a strong team and a really good CPA. Tune in to learn more about Dannon’s story and how the world of mobile services is taking over events.
Make sure to check out all things from Tap the Coast down below 👇
👉 tapthecoast.com
👉 instagram.com/tapthecoast
👉 facebook.com/tapthecoast -
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Much of entrepreneurship, leadership, and life is learning, listening, and gaining experiences that guide your path. This week’s guest is a perfect example of someone who’s done just that. We were lucky enough to get an exclusive hour with our (very busy) hometown Mayor, @dcreevesmayor.
Our discussion ranged from his beginnings as a sports writer and his professional mentorship through @qdstuder to the lessons learned opening a brewery and his eventual appointment to City of Pensacola’s 64th Mayor. The Mayor attributes Pensacola’s recent and exciting growth to its invigorating entrepreneurial spirit and unwavering commitment to philanthropy mixed with a really good problem to have: people just want to come to Pensacola. As Pensacola’s youngest Mayor in over 100 years, Reeves is driven daily by the excitement of helping local businesses thrive, working to make Pensacola a better place to live for everyone who calls it home and sharing what’s so special about it with the rest of the world.
This is a very special episode that you won’t want to miss! We’re so excited about the growth and future of Pensacola and can’t thank the Mayor enough for taking the time to join us on Practical Rebels. Tune in and stream this episode on your favorite streaming platform or click the link in our bio! 🔗
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They say never work with your friends, but we don’t agree with that. Over the years, HatchMark Studio has developed a reputation of being a team that is…a little close. Maybe too close at times. But what we’ve found is that working closely with friends can have a profound impact on workplace happiness and success.
Whether it’s bringing someone on the team you already trust or prioritizing an abundance of transparency throughout every layer of the business, working with friends or allowing yourself to get closer to your coworkers can ensure you’re always on a shared pathway to success. It can even enable you to take risks you wouldn't have otherwise taken knowing your bestie is there to back you up.
This latest episode of Practical Rebels takes a closer look at benefits of nurturing close relationships with coworkers and the potential drawbacks to look out for before they become a problem. We were in our feelings for this one, so you’ll want to tune in so we can share everything we’ve learned during our journey. Now streaming on all of your favorite platforms!
Disclaimer: Your friend still needs to be qualified for the job.
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THE SULTANS OF SMASH ARE ON THE POD 🧡
THEY DON’T NEED AN INTRODUCTION, BUT WE’RE GOING TO GIVE THEM ONE. ALDEN AND HYLENE GARCIA OF @MISU_STREETFOOD JOINED THE PRACTICAL REBELS PODCAST TO TALK ABOUT HOW THEY GOT STARTED IN THE FOOD TRUCK WORLD, LESSONS THEY LEARNED ALONG THE WAY, AND WHERE THEY’RE HEADED NEXT. THAT’S RIGHT! THEY DROPPED SOME EXCLUSIVE BREAKING NEWS DURING OUR CHAT THAT THE TRUCK WILL BE MOVING TO A PERMANENT LOCATION TO SUPPORT THE OPENING OF THEIR ALL-NEW SOFT SERVE ICE CREAM CONCEPT “NOLITA’S.” GO FOLLOW THEM NOW @NOLITAS_SOFTSERVE.
WHETHER YOU ARE SEARCHING FOR NEW BUSINESS ADVICE, SOCIAL MEDIA TIPS, OR JUST HAVE A LOVE FOR BURGERS, THIS EPISODE IS PACKED WITH FLAVOR.
(Alright. We’re turning the caps off. That was for you, Alden.)
Make sure to check out all things from MI SU down below 👇
👉https://www.misustreetfood.com/
👉https://www.instagram.com/misu_streetfood
👉https://www.facebook.com/misustreetfood -
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Logan is on the podcast?! 🤯
Traveling all the way from his desk to the back of the office where we record these episodes, Logan joined us on the Practical Rebels podcast to talk about all things inbound marketing. As our content and marketing strategist, Logan assists many of our clients with their inbound marketing strategy and execution. We talked to him about what it is, the different types of content creation, how to get the most out of your content, and how you can use the latest tools to your advantage to start ranking higher and faster in organic search. Whether you’re already creating content to attract new customers and leads or have no idea where to start, there’s something in this episode for you!
Tune into this episode to learn more about inbound marketing and how getting started is way easier than you might think.
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Lights, camera, comedy. 📽️
Chris Jadallah is the owner and director of @filmsbycalliope, a Pensacola-based film company. He turned his childhood passion for film and directing into a business, opening his doors in 2015. A love for film was coupled by Chris’ adoration for comedy. He took his skill behind the lens and developed @kittygetajob, a local sketch comedy troupe that has recently had the support of famous Canadian sketch comedy actor Kevin McDonald from The Kids in the Hall.
Veronique and Ramsey sat down with Chris on this latest episode of the Practical Rebels podcast to talk about everything from film and comedy to the importance of networking in business and having an openness to new ideas as a director. This episode came together for something that is equal parts laugh-out-loud funny and insightful. Whether you’re a fellow creative, business leader, or just someone who enjoys great storytelling, this episode is for you.
Make sure to check out all things from Calliope Films down below 👇
👉https://www.filmsbycalliope.com/
👉https://www.instagram.com/filmsbycalliope
👉https://www.facebook.com/filmsbycalliope/
👉https://vimeo.com/filmsbycalliope -
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Do you need to be advertising on social media? 🤔
The answer is “yes.” But we know it’s not that simple for every business. You need to know how much you should expect to spend, what content needs to be created, and how to know whether or not it’s working.
For better or worse, social media platforms like Meta have switched their business model to encourage content creators to pay for their service. The good news is that you won’t have to spend nearly as much as you may think. However, the days of crossing your fingers and hoping for the best through a purely organic strategy might be slowly but surely coming to an end.
In this latest episode of the Practical Rebels podcast, Veronique and Ramsey dive into the world of social media advertising. They discuss how much you should spend, which content is performing the best, and how to optimize your marketing strategy to reach beyond social media.
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“The human game is a team sport.”
That’s what Destyn Patera, owner of @lenseafilm, says. We spoke with him about building a film agency from the ground up, how putting people before profits shaped their growth, pushing the boundaries with a team, finding the perfect fit for a client, and a whole lot more. Destyn’s people-first philosophy of business and quest to surround himself with friends who challenge him daily has led to success for his agency on both a local and national stage. More recently, the Lensea Film team found themselves in a production support role on the all-new @usnavyblueangels IMAX feature film with J.J. Abrams and Glen Powell, an honor that Destyn attributes to prioritizing human connections in a technical industry.
We’ve been lucky to call the team at Lensea Film partners and friends for years now, so this episode is near and dear to our hearts as our shared passion for excellence and camaraderie permeates every project on which we collaborate. Tune into this special 18th episode of Practical Rebels for an insightful journey into taking risks and daring to do what you love for a living.
Make sure to check out all things from Lensea Film down below 👇
👉https://lenseafilm.com/
👉https://www.instagram.com/lenseafilm/ -
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In a highly competitive landscape where attention is currency, it's more important than ever to stand out in a sea of white noise. Brands like Liquid Death, Pit Viper, and even Wendy's have made names for themselves with wit, edge, and by being LOUD, but how do you make a mark when your culture and industry isn't built to push the envelope to such an extreme?
This week, we sit down with our Associate Creative Director Liz Long to discuss how brands can embrace the concept of "Practical Rebels" - pushing the boundaries, within reason. Check out our conversation to learn how every brand can embrace their true selves, lead in their industry, and take notes from unexpected places to stand apart from the competition and build their own unique voice. -
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It's said that necessity is the mother of invention, and we've seen no greater example of that than what Bryant (B.B.) Liggett has built with The Fertility Resort.
With 15 years in the marketing world, B.B.'s experience spans food and beverage, beauty, healthcare, and media production. She has built a career and name through her expertise in social media strategy, brand management, digital marketing, and small business coaching.
In 2020, at the height of collective uncertainty and a worldwide pandemic, B.B. experienced her second pregnancy loss and was thrown into a world that a shocking one in four women experience...infertility.
Through her firsthand experience with glaring gaps in the healthcare system for patient support, information, and the absence of a place for women to gain and share perspectives, she launched The Fertility Resort alongside Dr. Erin Taliaferro-Attaway.
In this week's episode, we talk through the process of building a business to support those going through some of their most painful, challenging, and unpredictable journeys. Don't miss this one.
Make sure to check out all things from the Fertility Resort & B.B. down below 👇
👉 https://www.thefertilityresort.com/
👉 https://www.instagram.com/thefertilityresort/
👉 https://www.facebook.com/thefertilityresort
👉 https://www.linkedin.com/company/the-fertility-resort/
👉 https://www.tiktok.com/@thefertilityresort
👉 https://www.instagram.com/lbliggett/
👉 https://www.instagram.com/protectedspacepod/
🎧 the protected space podcast -
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Stress and burnout in the workplace is an ongoing challenge for any business, especially during a phase of heavy growth. How do you balance the positive impacts of growth and expansion with team satisfaction, to develop a supportive, nurturing culture along the way?
April is Stress Awareness Month, and on this week's podcast, we're joined by Felipe Muñoz of Empathic Practice, who built a business around a need for more mindfulness and empathy in the workplace. This ultimately led to his career shift into the mental health and wellness space.
We discuss the life(and business)- changing impact of adopting a mindful and compassionate mindset in your professional life. He shares stories and strategies on how self-compassion and a positive outlook can alleviate workplace stress and prevent burnout. This is a must-listen for anyone working in today's fast-paced environment, and especially for leaders looking to cultivate and grow a healthy work environment.
👉 https://www.empathicpractice.us/
👉 https://www.instagram.com/empathicpractice/
👉 https://www.facebook.com/empathicpractice -
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From concessions to COVID to food trucks to...you'll have to find out! This week's episode of Practical Rebels features Stelios and Cristin, the power couple behind Greek's Catering and Events. They sat down with us to share their secret sauce for building an expanding business empire that kept their marriage, family, and community at the center of everything. Even better, they've created a scalable, recognizable brand that has absolutely dominated the local food scene fueled by a shared passion for cooking and filling a much-needed niche in a competitive culinary market.
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Ever considered building a business around the life you want to live? This is the episode for you.
Sean Mullins of Pensacola Vibes drops into the pod to talk about his path from graphic designer to running multiple businesses, each purposefully honed to lean into skills he's learned along the way, and to give him the freedom to do the work that bring him happiness and continued growth.
We dig into what he's learned during jobs in his early career and how they've influenced Pensacola Vibes, Panhandle Springs, Perdido Proud, and Gulf Coast Creatives. Plus, get a peek into how consistent, quality content creation turned a love of getting outdoors into one of the Gulf Coast's most visited social channels. -
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Veronique is back from @synapseflorida and came back with her top tips for navigating conferences like a pro!
From breaking out of comfort zones to conference-specific networking tactics to sharing your day and post-conference follow-up, we share our playbook for turning events into opportunities.
Ready to make every connection count? Tune in now!
#NetworkingTips #ConferenceHacks #ProfessionalGrowth -
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Kelly and Veronique are headed to speak at the Synapse Summit in Tampa next week! But first, they give a peek into what they'll be covering on the latest episode of the Practical Rebels podcast!
The world of startups and brand go hand in hand - and Kelly Reeser of TechFarms Capital joins us to talk about what they look for when considering an investment. Listen in to hear more about how product and messaging go hand and hand to attract customers and, as a result, investment.
In the Tampa area? Catch them on March 28th and learn more at synapse.fl.com/summit -
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It's award season...and ADDY time! Hannah Pennell of AAF joins us to talk about the big show taking place February 16th.
Learn more about what AAF does for the creative and marketing community as a whole. This includes everything from representing our region on a national level to supporting professional and student development, as well as being the voice for legislative change that supports and builds the creative industry across our state.
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The world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital?
Don't know where to start? We've got you. In this episode, we sit down with Joni Claerbout of Regal Media Team to talk all things digital strategy and break down the who, what, where, and why. -
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Branding - and rebranding - is a process that can take up to a year. You've invested a lot of time, money, and hard work into it. It's ready to go. How do you share it with the world?
A successful rebrand rollout can breathe new life into a brand, sparking renewed interest from both current and prospective customers. It provides an exciting opportunity to redefine the brand's image, aligning it more closely with evolving consumer preferences and market trends. Don't just push it live and let it be, develop a plan to communicate this through press, email, social, an open house, and more!
Our latest episode shares our go-to strategies for how to bring your 'We've launched' to "WE HAVE ARRIVED!" - Se mer
