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Sign up for our events - www.manufactured.com/eventsUnlock the secrets to operational efficiency and high-growth strategies in our latest episode with Greg Brown, SVP of Operations at Dude Wipes. Discover how a lean team of just 25 members has managed to shake up the toilet paper aisle by leveraging technology, automation, and robust retail partnerships. Whether you're curious about their supply chain strategy or the role of ERP systems in saving time, Greg's insights will provide you with a blueprint for scaling your own operations without expanding your headcount.This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Sign up for our events - www.manufactured.com/eventsUnlock the secrets to revolutionary insulation technology with Michael Markesbery, co-founder and CEO of OSOS Labs and SolarCore. Discover how a simple backpacking trip in Europe sparked Michael's mission to eliminate bulky, inefficient insulation in outdoor apparel, paving the way for the creation of Solacore foamâa flexible, durable aerogel composite. Learn the fascinating journey from concept to groundbreaking innovation that tackles insulation challenges across various industries.(0:00:00) - Innovative Insulation Revolutionizing Outdoor Industry(0:13:19) - Revolutionizing Thermal Insulation in Consumer Products(0:21:26) - Solar Core Foam in Various Industries(0:32:13) - Manufactured Ecosystem Events and ServicesThis podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Sign up for our events - www.manufactured.com/eventsUnlock the secrets to transforming a stagnant market by tuning into our riveting conversation with Heather and Enwei, the masterminds behind Heali. We'll explore their journey from chiropractic and Chinese medicine experts to innovators in the sports tape industry. Learn how their unique blend of skills led to the creation of an infused tape that does more than just supportâit alleviates pain and aids recovery, all thanks to a breakthrough ingredient: magnesium.(0:00:16) - Founding Heali Medical(0:13:06) - Retail Expansion Strategy and Learning Process(0:23:57) - Product Strategy and Market Expansion(0:31:39) - Retail Pricing and Inventory ConsiderationsThis podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Sign up for our events - www.manufactured.com/eventsStrap in as we shift gears to dissect the intricate sales strategies and distribution channels within the e-bike industry. Andi sheds light on the delicate balance between online direct-to-consumer models and the traditional dealer networks, revealing how Lyric Cycles maintains its competitive edge. We'll uncover the secrets behind pricing strategies that prioritize value over cost, and learn why features like dual passenger seating make these e-bikes worth every penny. The conversation steers towards Lyric Cycles' laser focus on e-commerce and the thoughtful expansion into retail partnerships, serving up a masterclass in market differentiation and customer appeal.This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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We don't only produce content â we also throw events!Sign up here - https://manufactured.com/events/Joe Van Deman, the driving force behind USA Brands, joins us to discuss the fascinating shift from digital bytes to the tactile world of American-made apparel. As president, Joe shares his personal narrative of embracing small business entrepreneurship and the importance of quality craftsmanship. This episode is an intimate journey through Joe's lens, offering an authentic look at the mission to preserve American manufacturing heritage and the strategies that ensure the longevity of products in an era dominated by fast fashion.(0:00:00) - Acquiring American Manufacturing Brands(0:12:23) - Domestic Manufacturing in the Apparel Industry(0:17:24) - American-Made Brand Marketing Strategies(0:27:54) - Profitability and Growth in Business Acquisition(0:39:02) - Guest Interview and Event PromotionsThis podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Sign up here for our events - https://manufactured.com/events/Unlock the secrets behind successful food industry partnerships with our latest episode featuring Joe Ertman, President of Real Vision Foods. Joe is a manufacturing maestro with years of experience. We delve deep into when it's time for emerging brands to consider a collaboration with a co-manufacturer, stressing the critical role of market validation and a solid sales track record. Joe unravels the complexities that brands may face, from sourcing ingredients to the scalability of production processes, providing a blueprint for matching brand needs with co-manufacturer capabilitiesâinsightful guidance for any food brand navigating growth and profitability.0:00:00 - Benefits of Bringing on a Co-Manufacturer (63 Seconds)0:03:47 - Product Complexity and Commercialization Considerations (153 Seconds)0:15:03 - Pleasant Surprises in Brand Partnerships (112 Seconds)0:25:42 - Turnkey Determination for Product Manufacturing (76 Seconds)0:28:20 - Challenges in Bacon Analog Production (159 Seconds)This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Unlock the secrets to transforming a vision into a thriving health food empire with Mike Fata, co-founder of Manitoba Harvest Hemp Foods. Our energizing discussion with this hemp pioneer dives into the very roots of entrepreneurial resilience and strategic acumen. Learn how Mike's personal health revolution sparked the inception of a company that would not only overcome initial sourcing and manufacturing hurdles but would also revolutionize the hemp industry. His early decision to price products at a premium crafted the financial leeway needed to scale, proving that insightful planning and a deep understanding of market dynamics are key ingredients to entrepreneurial success.This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Our latest re:COGS episode peels back the layers on how understanding customer needs and leveraging real-time sales data can transform a business from its infancy to a celebrated brand. Al's wisdom, drawn from his pivotal role at Sweet Supply Chain Solutions, unveils the meticulous strategies that fuel success for both burgeoning and established companies in the retail space.This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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In our enlightening discussion, we dissect the nuanced strategies behind financing inventory, where Gregg illuminates the balancing act of using cash versus debt. Heed his wisdom on mastering the cash conversion cycle, as illustrated by the prowess of companies like Ridge Wallets, and how a 52-week cash flow projection can steer your financial ship through seasonal market tides. Greg's advice extends to cultivating relationships that can pay dividends in negotiation and credit management, ensuring that whether it's a stitch in time or a dollar on the line, your e-commerce venture remains stitched together with the thread of foresight and fiscal acumen.This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Unlock the secrets of e-commerce success as we commemorate a year of insightful conversations, this time with the entrepreneurial mind of Greg Shugar from Beau Ties of Vermont. This anniversary episode is a goldmine for anyone looking to navigate the twists and turns of the digital marketplace. Greg returns to share the behind-the-scenes transformation of a traditional men's accessory brand into a burgeoning online powerhouse. We reflect on the brand's savvy pivot to mask production during the pandemic, a move that not only sustained the business but also attracted an unexpected surge of female customers. Hear how Greg plans to keep these new clients hooked with an expanded range of products, without losing sight of the brand's bowtie roots.
This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â -
It's our 1 year podcast anniversary! Are you in LA? Come out to our 1 year anniversary happy hour â https://lu.ma/recogsOur guest today is Erin Ersenkal. Currently, Erin advises Recurate, an ROS platform that powers circularity in the fashion supply chain by providing brands and retailers with the tools to scale their resale programs. By enabling brands to create their own branded resale channels, Erin also serves as a Strategic Advisor to Syrup Tech, a fashion forecasting platform that empowers brands and retailers to optimize their inventory, leading to increased profitability and sustainability. In addition, Erin has played a key role at AYR (All Year Round), an apparel brand focused on timeless fashion that prioritizes quality over quantity and longevity over trends. AYR's commitment to seasonless essentials aligns with the growing consumer demand for sustainable, long-lasting clothing.Weâre going to focus on his time earlier in his career at J. Crew where he was Sr. Director of Planning and Bonobos, where he became the Chief Revenue Officer before they sold to Walmart, and when he was the COO at Todd SnyderThis podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â (0:00:00) - Inventory Strategies in Apparel Industry(0:16:16) - Bonobos Guide Shop Innovation(0:23:20) - Optimizing Physical Retail With Multichannel Approach(0:39:49) - Maximizing Retail Channel Strategies
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Are in LA? Sign up to attend re:COGs 1 Year anniversary party â https://lu.ma/recogsUnlock the secrets to revolutionizing online fashion retail as Tarek, the visionary behind About You, reveals how this platform is shaking up the industry. From starting his first e-commerce venture at just 16 to spearheading Europe's burgeoning fashion destination, Tarek's story is nothing short of inspiring. Tune in and get an exclusive look at how About You is seamlessly blending the personalized touch of offline shopping with the convenience of digital, capturing the hearts of fashion lovers everywhere. We discuss the art of curating a unique fashion journey, diving into the world of algorithms and personalized "Mix of the Week" selections that keep shoppers coming back for more.This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Our guest today is Noah Wunsch, founder & CEO of Ruby Hibiscus Water. Ruby Hibiscus produces juicy organic soda that's big on flavor and benefits. They are sparkling, but they werenât always that way. And Noah didnât come from a CPG background initially when starting the brand. This was a fun and informative conversation about how to build a beverage brand lean, getting into Whole Foods, approach to retail expansion, working with manufacturers.
This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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This is a replay of an insight webinar about transitioning from direct-to-consumer (DTC) to brick-and-mortar retail in the natural food industry. Experts will address challenges like slotting fees and strategies for pricing and margins. The session will cover the impact of consumer health trends and food regulations on the cost of goods sold (COGS), and how to manage financial demands through inventory success platforms. Learn to meet safety regulations, retail requirements, and consumer expectations to thrive in retail. Ideal for DTC natural food brand founders, executives, and marketers seeking to scale into retail and maintain profitability amidst changing regulations and consumer trends.
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Join us for this essential beauty webinar for entrepreneurs aiming for growth. Learn to master financing, scaling, and sustainable retail strategies. Discover how innovation, sustainability, and brand identity can elevate your business. Gain insights from industry experts on transforming your startup into a retail success, with advice on funding, scalability, and making a lasting impact in the retail world.Panelists:Odile Roujol, Founder & Managing Partner of Feb Co-Creation StudioCristina Nuñez, Co-Founder & Managing Partner of True Beauty VenturesVanessa Ting, Founder of CPG Growth Partners
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When does it make sense to raise a round of equity?When does it make sense to use debt to finance growthUnlock the secrets to growing your consumer brand with a funding strategy that stands the test of time.This episode brings together Anthony Rosen of Propeller Industries and Sumeet Shah of VHS Ventures, two maestros with a track record of ushering over a thousand brands to financial success. We dissect the critical choice between debt and equity, exploring how the ever-changing economic winds influence this pivotal decision. Our guests donât hold back, providing actionable advice for brand operators looking to navigate the tumultuous waters of capital acquisition with agility and foresight.This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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As part of Pipe17's Omnichannel Commerce Summit, Mike chats with Aura Bora's co-founder & CEO Paul Voge.We discuss:1. The evolution of Aura Bora's distribution tactics, moving from self-distribution to working with a variety of direct store delivery systems and large distributors.2. He shared the origin story of Aura Bora, highlighting their desire to create a more enjoyable sparkling water experience with unique flavors and marketing.3. Voge touched upon the importance of Aura Bora's digital presence and e-commerce strategy, despite the beverage industry being traditionally retail-heavy.4. He revealed how the COVID-19 pandemic forced a pivot to direct-to-consumer (D2C) sales, leading to organic fulfillment for customers and the use of paid advertising for customer acquisition.5. Aura Bora introduced exclusive online flavors to maintain customer interest and promote brand loyalty, using these limited-time offers (LTOs) to test market adoption.6. He emphasized the strategic importance of understanding category managers' preferences and the nuances of the category for pitching products to stores.7. Voge and the host also delved into the role of Instacart in reshaping how brands reach their audience, blurring the lines between e-commerce and traditional retail.(0:00:00) - Exploring Retail and D2C Strategies(0:09:12) - DTC Strategies and Retailer Receptiveness(0:16:34) - Changing Trends in the Grocery Industry(0:25:09) - Launching and Testing Beverage Industry Skews(0:29:55) - Analyzing Market Adoption and Retail Channels(0:33:37) - Shopper Marketing Trends and Instacart's Impact
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Navigating the rugged terrain of entrepreneurship, we get the lowdown on True Wild's expansion from a side project to a buzzing industry contender. Zachary recounts the tactical shifts from online sales to breaking into physical retail, providing a candid look at the resilience needed to turn rejections into rewarding shelf space victories. With tales of persistence and strategic relationship building, this episode is a masterclass for anyone looking to place their products into the hands of eager consumers across storefronts.This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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Unlock the secrets of financial mastery in the fast-paced world of consumer brands with Bryan Wolff, the finance maestro behind Bonobos and Thrive Market. This episode promises to equip you with Brian's hard-earned wisdom on navigating cash flow, strategic financing, and the cunning allocation of capital. Our conversation with Brian isn't just about numbers; it's a deep dive into the pulse of high-growth companies, tailored to enlighten anyone fascinated by the economic forces driving your favorite retail successes.
This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out â https://manufactured.com/â
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We carve into the specifics of Porter Road's operations, you'll uncover the intricacies behind their dry aging process and the artistry of seam butchering â techniques that honor every inch of the animal. Chris and Ryan lay bare the challenges of inventory management in a business that holds ethics at its core, narrating how they've adapted with innovations like the volcano shank. Peek behind the curtain of their Nashville Butcher Shop, and the Princeton facility that's the beating heart of their production and fulfillment, ensuring that every cut of meat delivers on their promise of quality.
This podcast is brought to by â â Manufactured (MFD)â â . Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If youâre interested in learning more, check out https://manufactured.com/
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