Episoder
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"Jess, why aren't my Ads working??" is the #1 question I get on the daily.
The good news is; you can find the answer by looking at your data. 🥸
So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results.
Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers.
In this episode, you'll learn:
The top 5 reasons why your Ads might not be working. How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads). The best way to improve your link clicks & lead costs. -
Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert.
In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads.
Here's what you'll learn:
A BTS look at how Susie launches her online Breastfeeding Membership. Why Susie wanted to move away from selling on Instagram. How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes). -
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Do you know why your launches feel insanely stressful even if you’re one of those organised people who have every single email scheduled?
Do you know why that “do or die” energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable?
Do you know why so many course creators want to turn their back on launch even though you see the potential?
It’s because if you’re only relying on live launching for your payday, you’re not making any money leading up to your launch.
Instead, you’re working hard and actively watching your bank account dwindle.
This is why I talk constantly about creating your sales ecosystem.
It’s about live launching, yes. Because who doesn’t love a huge wad of cash?
But it’s about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you’re at in the launch cycle.
In this episode, I'll be sharing with you.
How to build one simple system that converts leads into paying customers fast.
The one thing you need in your funnel to get your dream clients to make a purchasing decision.
How to fill your funnel with dream leads and scale your sales every single month.
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In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period.
The secret to building momentum with your course launches
How to create cash-generating launch events
A simple way to plan your next 12 months
How to learn the launch maths
When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that’s when your results start to snowball.
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In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date.
We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event.
In this episode, I'm sharing:
How my client changed her Ads strategy to pull off her biggest live launch event.
The key elements of her launch strategy that helped her convert strangers to obsessed buyers.
What my client did post-launch to keep her sales rollin' in for 11 months post launch.
Chapters
00:00 The Benefits of Launching
03:17 Case Study: Elizabeth's Bootcamp Launch
05:55 Finding the Balance in Content
07:17 Authenticity and Connection in Launching
08:15 The Knock-On Effect of a Launch
10:44 Long-Term Strategy and Multiple Launches
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Summary
In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite.
Takeaways
Create an offer stack and strategically plan an offer suite to guide customers through a journey.
Assess and evaluate offers based on profitability, scalability, and alignment with personal values.
Consider the teaching style and long-term goals when deciding between a membership and course format.
Online courses provide the ability to offer lifetime access to valuable content.
Chapters
00:00 The Importance of an Offer Stack
02:00 Developing an Offer Suite
03:27 Assessing and Evaluating Offers
04:55 Introduction to the Launch Club
06:24 Launching the Membership
07:52 Evaluating the Membership
09:51 Realization and Decision to Shut Down the Membership
10:51 Course Creation vs Membership
12:48 Value of Online Courses
13:47 Shutting Down the Launch Club
15:40 Insights into Decision-Making Process
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In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift in the industry with the introduction of master reseller rights. She concludes by providing recommendations and strategies for course creators in 2024. Takeaways Take time to reflect on your personal and business journey Find new hobbies and activities that allow you to switch off from work Focus on your core offers and create repeatable and scalable systems Be proactive in your business planning and make tough decisions when necessary Navigate market conditions and stay true to your authentic brand Chapters 00:00 Recap of 2023 and Reflection 02:25 Transitioning Back to Home Life 05:20 New Hobbies and Personal Growth 08:20 Business Highlights and Planning for 2024 11:15 Making Tough Business Decisions 13:14 Navigating Market Conditions 15:09 Controversial Shift in the Industry 17:29 Focus and Strategy for 2024
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In this week's episode of the Ready, Set, Launch podcast, we interview Dr Ange Rogers from Numeracy Teachers Academy.
In this episode, you'll learn:
Why Ange decided to create an online conference and how it's helped her to grow her membership.
What you should consider if you've ever thinking of creating any sort of online conference or summit.
The importance of leading with value and impact when it comes to any launch event, and how this can help you grow your business faster.
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In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us;
Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months How Sharon uses Facebook ads to sell courses and grow her membership The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch -
This week on the podcast we have a special guest, Sophia Pallas, joining us to discuss how you can use Astrology to make more aligned decisions when it comes to building and scaling your online business.
In this episode you'll learn:
How paying attention to the cycles of the moon can give you a superpower in terms of how you take action in your business.
Where to start when it comes to learning Astrology, and the big 3 signs that will help you better understand yourself, and your personal brand.
How you can design a launch strategy that is more suited to your sign, and how you prefer to show up to your audience.
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Get the low-down on how Facebook Ads work, because knowledge = power.
In this training, you'll learn:
Boosting Posts V Creating Campaigns Making sense of the dashboard and the structure of campaigns How Ads work Overcoming the fear of wasting money when you're just getting startedRegister for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch
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The #1 funnel every course creator should have to grow the audience BEFORE they launch.
In this training, you'll learn:
The one funnel your need to master so that you can scale 4 steps to create your dream lead funnel How to nurture your audience to increase the know, like & trust factor A simple way increase conversions and overall ROI from your AdsRegister for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch
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Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.
In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch.
Here's what you'll learn:
How Kirstin balances running her private practise and scaling her online business
The marketing strategy behind Kirstin's most recent webinar launch
How Kirstin used Facebook Ads throughout her launch
What worked when it came to converting leads into paying customers
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Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses.
In this episode, you'll learn:
The launch & funnel strategies that are converting high in 2023 An easy way to get started with Facebook Ads, even if you're not ready to launch The content (videos and images) that you should be creating and using in campaigns to get the best clicks & conversions. -
The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner.
Some time in between early bird closing and cart closing is the ghost town known as the mid-cart.
Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight.
And this is where the mid-cart mindset wobbles come up. But they don’t have to derail your business.
In this episode, you'll learn
How to help your future-self during your next mid-cart period.
What to do when you're going down a negative thought spiral during your cart open period.
What is within your control during a mid-cart and the actions you can take to improve your launch results.
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If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches?
It’s something I don’t think many people talk about, and something I don’t think I’ve spoken much about.
But it’s really bloody important, because hello, CASH FLOW.
In an ideal world, launches should provide EXCESS cash to your monthly recurring revenue.
This helps:
Create a healthier business model that is not feast or famine
Takes THE PRESSURE off launching
Give you something to sell and talk about all year round
So how can you make money outside of launching your signature product
That's exactly what I'm sharing in this podcast episode!
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Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more.
Here's what you'll learn:
Finding the sales style and marketing platforms that work for you, and what it means to “choose your hard” when it comes to growing your business. Where to start when it comes to writing your launch copy. The “magic pill” method and how it will help you transform your copy. The biggest mistake course creators make when it comes to writing their sales page. How to become a better storyteller, even if you don’t consider yourself to be a writer. -
Come behind the scenes with me as I share with you my process for planning a profitable launch.
I'll share with you my 6 step planning process, and insights into how you can maximise your profit and simplify your strategy.
Here's what you'll learn:
What you need to consider when planning a launch; from dates to prices, bonuses and more. The little things you can do in the lead up to your launch to make it your most profitable launch to date. My simple maths equation to help you determine, estimate and predict your sales. -
Today on the Ready, Set, Launch podcast we’re joined by ‘healthy business’ psychologist and founder of The Resilient Entrepreneur Academy, Natalie Kladnitski. Natalie shares powerful self-care strategies that will help you execute your launches with more ease, confidence, and flow, and less pressure, self-doubt, and overwhelm.
Here’s what you’ll learn
Why not all stress is bad Keeping an eye on the “shoulds” Including a self-care plan as part of your launch Tips for managing energy and stressConnect with Natalie on Instagram @nataliekladnitski
Natalie’s Website: www.nataliekladnitski.com
Connect with Jessica on Instagram @jessica_tutton
Jessica’s Website: https://jessicatutton.com.au/
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Kelly Brown is an internationally qualified dog trainer with extensive experience working with dogs of all breeds, ages, sizes and temperaments alongside their owners across the USA, New Zealand and Australia. When COVID-19 hit, Kelly’s in person classes and consultations took a hit and she turned to the online world. Kelly was able to boost her sales for puppy classes and online training through the beauty of Facebook ads. In this episode, we talk about getting support for facebook ads, testing what works, and advice for scaling digital products.
Here’s what Kelly shares
Her resilience through COVID-19 Testing Facebook ad strategies Challenges in creating and scaling an online business Finding the right systems and support for you
Connect with Kelly https://www.kelly-brown.online/ or on Instagram @waggletailsdogtraining.
Connect with Jessica on Instagram @jessica_tutton
Jessica’s Website: https://jessicatutton.com.au/
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