Episoder
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To make a product irresistible, stop thinking like a seller and start thinking like a buyer.
Are your products missing the mark, no matter how well-designed they are? Many businesses fall into the trap of selling what they think customers need, only to find customers less than enthusiastic.
When there’s a disconnect between what customers truly want and what’s offered, even the best products struggle to gain traction. How much growth is being left on the table because your product isn’t hitting that sweet spot?
Discover the psychology behind aligning products with customer desires, bridging the gap between 'need' and 'want' to make your offer irresistible. Our latest podcast shares strategies to make sure your product resonates.
Tune in now and learn how to make your product not only essential but also deeply desirable to your customers!
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Are you tempted to get AI to write your LinkedIn posts?
As coaches, consultants, and small business owners, you're under pressure to constantly create engaging content to connect with your audience and this can feel overwhelming. That's why plenty of people are using AI for their online marketing.
But is AI content any good? Won't it just make you sound the same as everyone else?
As with any tool, the results depend on how you use it. In this video, I explore how to make AI work for you without sacrificing the authenticity that makes your content unique.
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Mangler du episoder?
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This week I am thinking about where I will go with my content creation and how the world of AI might change in the next few months.
If you want to get in touch, please connect with me on LinkedIn or become a subscriber and reply to one of my emails at my website simonbatchelar.co.uk
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This week I share the AI ideas I'm working on and how you can access a preview of the AI course I made.
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When you use AI, have you ever wondered if AI is also using you?
Your input is used as part of its training dataset. But it also controls your interaction with that tool.
Is that a bad thing? Well, that depends...
In this video, I explore the concept that AI-driven platforms might be manipulating your time and attention to serve the goals of the companies that own them. Is AI manipulating your patience and persistence to keep you 'playing the game' for the companies' gain?
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Artificial intelligence can feel like it gets things wrong – a lot.
As a coach, consultant, or small business owner, you may have had false or factually incorrect outputs from AI tools like ChatGPT. And inaccurate responses can take time to fix – which is frustrating if you’re using these tools to save time.
However, this is not a reason not to use AI – often, it’s a case of rubbish in, rubbish out. I believe we’re setting an unfairly high bar for AI tools to meet, especially when we consider the mistakes we scroll past when social media AI gets it wrong.
Let’s reframe the problem: can we help AI get things right more often?
In this video post, I’ll explain the three common reasons AI can produce errors, and why these kinds of output can seem more frequent with AI tools. I’ll also offer practical tips on how to help AI make less mistakes.
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In this episode, I explain why building your own website is a never-ending task and how Squadcast really screwed up a recording of a podcast (and how I turned that into a positive).
Ai course details: https://simonbatchelar.co.uk/how-to-use-ai-in-marketing-for-coaches-consultants-and-small-business-owners/
Become a subscriber: https://simonbatchelar.co.uk/email-signup/
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Writing engaging blog posts takes time and concentration. Something a lot of people don't have much of.
You might have tried using AI and found the results generic or even wrong.
Creating quality blog posts with AI is possible when you know how.
In this podcast, I explain how you can use AI tools like ChatGPT, Claude and Gemini to write better blog posts. AI can help you be more creative and make your marketing more enjoyable.
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As a coach or consultant, the key to improving your marketing is to ask the right questions.
You might think you know what's important to communicate, the talking points that will make you stand out in a crowded marketplace. But it's easy to get lost in the details (and your own perspective) and lose sight of what's really important to your ideal client.
If you want to shake up your marketing and get out of the rut of repeating yourself over and over when you talk about what you do, here are five questions to ask yourself…
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This week, I share how scaffolding work has turned my week upside down and how the long-awaited AI course is now very nearly ready to go live.
Try NotebookLM - https://notebooklm.google.com
Become a subscriber and find out about the AI course first https://simonbatchelar.co.uk/email-signup/
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This week, I share why I've been away from making regular content for a few weeks and what happened at Summercamp this year.
The storytelling workshop was hosted by Ellen De Vries: https://www.linkedin.com/in/ellendevries
The Money Mindest workshop was hosted by Charlie Davis: https://www.linkedin.com/in/mrcharlesdavies
You can become a subscriber at: https://simonbatchelar.co.uk/email-signup
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This week, I share what I've been working on and why the trademark system is so frustrating!
You can find out more about the AI course here: https://simonbatchelar.co.uk/marketing-courses
You can be the first to know when it's ready by becoming a subscriber here: https://simonbatchelar.co.uk/email-signup
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This week, I talk about taking a short break and my new AI course coming to subscribers first in September.
To become a subscriber go to: https://simonbatchelar.co.uk/email-signup/
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Do you need AI for your business?
The short answer is no.
Despite the AI hype machine, it's not essential for your business - yet.
That said, it is really good at specific tasks, and if you don't at least explore the possibilities, you might miss out on a helpful tool.
The challenge for any business is knowing where AI offers efficiencies and where it can waste time or be a real risk.
How can you decide which AI is right for your business?
This week, I'm rising above all the AI hype to examine whether you need AI in your business. I meet many people who are not using it and doing just fine. I also meet those who have gone all in. So how do you decide what's right for your business?
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When you're unclear on what you want to say, ChatGPT can't help.
The problem is the problem!
So, how do you ask AI to help with something you cannot articulate clearly?
This is the problem I faced when trying to write my latest podcast, and while I didn't end up writing what I set out to write, it did inspire me to share how sometimes the human in the chain is not the problem but rather the best thing about it.
This week, I want to show that while AI is not a magic cure-all solution every time, sometimes it can help you get clear on your ideas.
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This week, I share a fantastic example of showing up generously and why I make this podcast.
I also talk about Asis Patel and his brilliant podcast episode (biased of course!) which you can listen to here: https://open.spotify.com/episode/72CtNcLb6YKNcjE0WDTzbi?si=bba9ac9eea984541
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It’s time to look beyond Google search for results
As AI changes Google search results, relying on traffic to build your audience and authority will become increasingly difficult.
People are moving away from search engines to find answers, recommendations, and inspiration. To reach them, you need to show up where your audience is hanging out.
Your content is still the key to finding and engaging with the people you want to work with.
Diversifying where you show up and how you deliver content is an effective marketing strategy that doesn’t rely on Google or any other platform.
For example, I post weekly content on LinkedIn and YouTube, release two podcast episodes, and email my subscribers. It takes a little longer than posting once, but it's less than four times the work. It also ensures I'm not beholden to a platform's obscure AI decisions.
Where else could you be showing up?
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AI is flooding the internet with content, which means the internet and marketing as we know it are changing.
From low-quality spam to near-perfect imitations of human writing, AI's impact is undeniable and unstoppable.
In this episode, I explore how things are changing and what this means for marketing. Here are the key points:
AI Content Surge: Platforms like Google, Meta, TikTok, and X thrive on user-generated content. But now, AI is challenging their business models by producing vast amounts of content, which they struggle to distinguish from human work.
Advertising Disruption: Businesses rely on placing ads within content and search results. The rise of AI content complicates this, as search engines send less traffic to websites.
Quality Decline: The sheer volume of AI-generated content dilutes the quality of information online. Platforms are struggling to maintain the engaging, high-quality experience users expect.
Outpacing Humans: As AI improves, it will mimic and copy human content faster than humans can keep up with, potentially stifling creativity and originality.
Human Creativity Shines: Amid the flood of AI content, genuine human creativity and originality stand out. Unique, authentic content will always have a special place and be one step ahead of AI.
Listen to learn more. You can also find the podcast version by searching for Reframing Marketing wherever you listen to podcasts.
This podcast was inspired by and referenced in part from the podcast: Will AI Break the Internet? Or Save it? - The Ezra Klein Show
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Targeted online ads have so far promised a lot more than they delivered.
Having worked with targeted ads for many years, I have found that they work more by accident than design. If you throw enough ads at enough people, some of them will convert by default.
However, the world of targeted advertising is about to change – drastically!
Thanks to AI, ads will go beyond ‘targeted.’ Big advertising platforms like Meta and even Mailchimp are working on AI-generated marketing messages and content that are created and tailored not just for groups or cohorts, but for individual users.
Ads are about to get alarmingly personal!
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This week, I share how a recent post got some great engagement and got a lot of people thinking while I was struggling to narrow down my next blog topic.
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