Episoder
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Dive into the future of retail on this episode of "Retail Me Something" with Benjamin Benichou, the visionary co-founder and CEO of Drop - a leading player in the social commerce space.
How does a brand stay relevant and attuned in an age where consumer behaviour shifts faster than ever? How do you design an omni-channel strategy that’s as fluid as it's effective? Benjamin offers a rare peek into the future of retail, highlighting the significance of a bulletproof ecosystem and the tools in his toolbox that ensure a seamless bridge between brands and their potential consumers.
As Benjamin unravels his long-term vision and the inception of Drop, he sheds light on the transformative potential of social commerce, delivering unparalleled, personalised experiences. Whether you're gearing up to launch your MVP product, craving mentorship from someone with corporate experience, or are simply fascinated by the nexus of technology and consumer behaviour - this episode is a treasure trove of insights.
Benjamin's philosophy echoes the tenacity of Kobe Bryant and the foresight of a VC-funded magnate. Benjamin has a perspective on building a brand that truly resonates..
Ready to decode the consumer's mind and shape the future of e-commerce? Hit play and get inspired by Benjamin's transformative vision.
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Sennait discusses how the fields of fashion, sustainability, and retail are undergoing transformative changes. After shaping the business development landscape at Burberry, Matthew Williamson, Pringle, and Joseph, she broadened her horizons as the Academic Course Leader at Istituto Marangoni since 2015. We also delve into the book she co-authored with Sally Heale, 'Responsible Fashion Business in Practice.' Here, she reveals the genesis of her groundbreaking work, and we explore the exhilarating, sustainable future of fashion
Link to the book: https://www.routledge.com/Responsible-Fashion-Business-in-Practice-Sustainable-Concepts-and-Cases/Ghebreab-Heale/p/book/9781032259178
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Lily discusses interior design's impact on retail spaces and how a well-designed space can attract customers and create a competitive edge. She also emphasises the role of technology, highlighting the latest trends and innovations that can enhance the customer experience and boost sales. Finally, Lily talks about acquiring the B Corp certification, how to get it and why it is crucial
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We learn that in retail it’s not only about the concept, but it's mainly about the experience. We also discuss how much the fashion and luxury industries have changed in the past decade due to the e-commerce revolution, the emergence of social media and influencers, and the growing importance of social responsibility and sustainability
