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In the latest episode of the Schulering Hub podcast, host Mauricio Schüler engages with Jacki Brown, a seasoned marketing strategist with a deep background in hospitality technology.
They discuss the nuances of marketing strategies essential for tech founders in the hospitality industry. Jackie shares her extensive experience, offering practical advice on creating and communicating value propositions, understanding target markets, and effectively using digital platforms to enhance product launches.
Jackie also explores the role of content creation in generating buzz and excitement for new products, emphasizing the importance of aligning marketing efforts with sales to drive overall business growth.
The conversation provides a step-by-step guide on leveraging research, strategic communication, and content marketing to meet the unique needs of tech entrepreneurs in hospitality.
Key points discussed include:
The importance of comprehensive market research before product development.Strategies for effectively communicating a product's value proposition.Best practices for content creation to support product launches.Future marketing trends in hospitality, focusing on digital engagement and consumer-centric strategies.Tune in and learn something new with Schulering today.
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In this episode, we’re joined by Juan Pablo Soler, founder of the guest experience platform ViCo, who shares his deep insights from growing up in the hotel industry and creating innovative solutions for hoteliers. Together, we explore how to craft experiences that guests truly desire but might never ask for directly.
Key takeaways from this episode include:
The essential elements that make up a great guest experience, from personalization to seamless communication.How the pandemic has transformed guest expectations and behaviors, and what hoteliers need to do to keep up.Common mistakes hoteliers make that can seriously damage a hotel’s reputation, and how to avoid them.Juan Pablo brings practical advice and real-world examples to help you enhance your guest experience and prevent costly errors that could harm your business.
Don’t miss this insightful conversation—take the first step towards transforming your guest experience today!
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In this episode of the Schulering in Hub podcast, host Mauricio Schuler speaks with hospitality copywriting expert Maria Corpas about the practical use of AI in the hospitality industry.
Maria shares her insights on how tools like ChatGPT can help hoteliers:
→ improve their marketing,
→ streamline content creation,
→ and respond effectively to guest reviews.
The conversation covers the importance of detailed prompts, avoiding common copywriting mistakes, and the evolving role of AI in enhancing creativity and efficiency.
Tune in to learn how AI can be an asset in building stronger connections with your guests and refining your brand’s messaging.
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In this episode, we explore the real reasons why many hotel General Managers hesitate when it comes to adopting new technology.
Our guest, Custodio Barreiros, shares his insights from decades of experience in both operations and tech consultancy, offering practical advice for overcoming these challenges.
This one is for the hotelier struggling with tech decisions,
the hospitality tech providers who do not understand what it takes to get into the industry,
or just curious about the behind-the-scenes dynamics of hotel management.
This conversation offers perspectives you won’t want to miss.
Listeners will learn:
How fear drives tech hesitation in hotels.Practical steps to evaluate and implement the right technology for your property.The hidden costs of hotel tech that often go overlooked.If you like this episode, please consider sharing it with your colleagues, and subscribe to our show on Spotify, Apple Podcasts, YouTube, or your favorite podcast player.
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This podcast will stir the Czech market.
In this episode of the Schulering Hub podcast, we explore the challenges and opportunities within the Czech hotel market with hospitality consultant Martina Lazarova, a seasoned hospitality consultant who has faced—and conquered—many of the same challenges independent hoteliers deal with today.
Martina shares practical insights on improving business performance in a competitive market, while revealing the unique difficulties she encountered as a woman in the industry.
Her no-nonsense approach sheds light on the mistakes many make— especially when it comes to pricing strategies —and offers a clear path toward unlocking your hotel’s potential in an evolving post-COVID landscape.
Whether you're concerned about low ADRs, struggling to attract and retain talent, or simply considering the complexities of the Czech market, this episode will leave you both inspired and ready to take action.
Discover what it takes to thrive in hospitality among the growing competition, and why some hotels are left behind.
The biggest mistake hotels make when it comes to pricing and how to fix it.How the Czech market compares to other European countries and why Prague’s ADR is so low.The untapped potential of technology in Czech hotels and how to use it to your advantage.Martina’s take on the challenges women face in hospitality leadership and how she overcame them.Why culture and flexibility are key to retaining talent in an industry struggling to attract new employees.Martina’s perspective on the impact of Airbnb and short-term rentals on the Czech market and how hoteliers should respond.
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Most independent hotel brands fail to connect with their purpose to exist.
You know who they are.
They may have a stylish logo and website, but their message is somehow as empty as their rooms' design.Their promotions are disconnected, and rarely successful, and they struggle to attract talent to join them.
They are missing a very meaningful part of their brand: A STORY.
And a brand story they change everything.
Listen to Mauricio Schuler and Omar Boubess from Studio Circa as they chat about:
Brand Design and StorytellingHow Independent hotels can Compete with Larger BrandsCommon Mistakes in BrandingAnd the Movements that are Shaping the Future of Hotel BrandingLinks for the Podcast notes:
These are the links to the hotels he referred to.
https://gleneagles.com/
https://sonnet.es/
https://venicevenice.com/
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And if the staff lunch is the hidden secret that will change the hotel relationship with their employees?
Mauricio Schuler invited Adam Mogelonsy, a luxury hotel consultant to explore the evolving landscape of hospitality, focusing on the critical role of employee well-being in a dynamic industry.
The conversation dives into the challenges facing hospitality, including the growing labor shortage, and how luxury hotels are adapting to attract and retain talent.
Adam Mogelonsky, a consultant specializing in luxury lifestyle and hospitality, shares insights on the importance of prioritizing employee well-being.
He introduces a framework of four pillars: body, mind, relationships, and community.
The discussion explores how hotels can implement programs and policies that address these pillars, emphasizing the importance of healthy food options, fostering a sense of community, and promoting a culture of mentorship.
The podcast also touches on the potential role of technology in enhancing employee well-being and discusses the future of the hospitality industry, considering both the automation of certain tasks and the enduring value of personalized human interaction.
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What if the reason why your hotel doesn’t retain employees is because you do not have a mentorship program.
Shannon McCallum started as a high school student working at her neighboring Luxury Hotel.
Today she is the VP of Hotel Operations at Resorts World Las Vegas.
The most expensive development in the strip, offering:
🏨 3 luxury hotels,
🎰 10,900 m2 casino floor,
🍽 over 50 restaurants
🙏 Employing more than 5,000 peopleShe shared the recipe for leading what is considered one of the most successful mentorship programs in the world.
And you can learn it all by investing 40 minutes of your time.
It includes:
HumanityLeadershipCommunicationLove for hospitalityAre you ready to take your hotel to a new level?
On this episode you will learn:
What to consider when creating a mentorship programThe effect of mentorship programs on the company’s leadershipThe Role of Communication and Collaboration for SuccessWhat the Future holds for hospitality businessesIf you enjoyed this podcast, please consider subscribing to our channel and sharing it with your colleagues.
Enjoy the chat and learn something new with Schulering today.
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If considering your employee’s happiness would turn an annual revenue of $750 million dollars, would you try to master it?
This recipe has been tried, and it works.
Happiness at work is a concept that emphasizes
💕the emotional well-being
🙏and satisfaction of employees in their work environment.
On this latest episode of the Schulering HUB podcast,
Nah-Dja Tien shares how he built a happy culture at work that turned multiple hotels to TripAdvisor’s 1st spot,
and Mauricio Schuler shares Danny Meyer’s story.
Danny Meyer from the Union Square Hospitality Group, had a tough time learning the lesson of putting his staff first,
but once he did, he grew from two restaurants
to one of the most successful hospitality companies in the world,
turning 750 million dollars in revenue by August 2024.
Listen to it now and let us know: How is employee satisfaction valued at your workplace?
If you like this show, please consider sharing it with your network. We are forever grateful.Find more information about Schulering on our website.
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Every hotelier wants to be number 1 on TripAdvisor.
Nah-Dja has done it multiple times with different hotels,
and I got him to share his secrets with me.
In the next 15 minutes, you will learn
What really matters on experience design
What guests really want
The role of leadership to deliver it
If you enjoy the show, please consider sharing with your network to learn something new today.Find more information about Schulering on our website.
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Hospitality leaders often struggle with confidence.
This is due to:
- Stakeholders pressure
- high employee turnover,
- immense customer expectations,
- inadequate training
And these factors are hurdles in the way of finding enjoyment in the hospitality career.
Nah-dja and Mauricio engaged in discussing the roots of the problem,
and what the industry can do to overcome them.
If you like this episode, please consider sharing among your network.
Now enjoy the show and Learn Something New with Schulering today.Find more information about Schulering on our website.
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The Hospitality Industry is becoming addicted to technology, and this addiction can destroy our hospitality identity.
Today you will learn that whilst technology means innovation, innovation doesn’t need technology, only creativity.
On his most successful opening, Nah-Dja had one value proposition that led his hotel to be elected one of the coolest hotels in Europe.
His value: Spoil people rotten ‼️
Not only guests, but all people.
To do that, he had to think outside the box.
He built an innovative hotel, using creativity and courage.
On this episode, you will learn:
➡️ How Nah-Dja turned the guest experience into the marketing focus with creative ideas
➡️ Why an innovative culture stimulates creative thinking in the team
➡️ Facing challenges with a playful mindset fosters creativity.
Listen to it now on our website or follow us on your favorite podcast player.
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Hospitality thrives when experience fuels the next generation.
While working as a waiter, Nah-Dja would line up with his colleagues to have his fingernails, clothing and breath checked by his manager, and if something wasn’t right, they would be hit in the head with a stick. “This is ONE way of mentorship.” Laughs out Nah-Dja.
Mauricio asked one of the most inspirational people that he knows about the role of mentorship in hospitality and we were shocked by the stories we heard.
Though mentorship has been around hospitality from its beginnings. In the past decade the rise of mentorship programs has changed its relevance and finding the right mentors for aspiring hospitality professionals became a game changer for career development.
But how do you choose a mentor for your career?
Mauricio and Nah-Dja engaged in the discussion in Episode 76 - The Relevance of Mentorship in Hospitality, another Special edition of our series The Quest for Happiness in Hospitality.
Listen to it now on our website or on your favorite podcast player.Find more information about Schulering on our website.
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“Work-life balance does not apply to Hospitality.”
This is a common saying among the industry.
During his days working with a celebrity chef in Australia, Mauricio was working 80 hours a week. He approached the head chef to ask when his hours would be back to the normal schedule, only to be answered: “Mauricio, where would you possibly be having more fun than here with the boys?”
Truth is, for hospitality professionals, work-life balance is measured differently.
In episode 75, Nah-Dja and Mauricio Schuler are discussing Work-life balance in hospitality. The third episode of our series The Quest for Happiness in Hospitality, pre-recorded earlier this year.
You will learn:
Their opinion on what work-life balance is, Some of the strategies Nah-Dja used to create an environment where his employees felt safe to share when work was taking a toll on their personal lives.And you? What is your opinion on work-life balance in hospitality?
Listen now on your favorite podcast player or on our website.
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In this Second episode of our Series the Quest for Happiness in Hospitality, Mauricio Schuler welcomed once again Nah-Dja Tien, who has himself gone through a burnout, and could share what he learned from his personal experience.
You will learn:
🧠 Mental Health Awareness in Hospitality:
Emphasizing the importance of mental health awareness in the hospitality industry, particularly the need for safe environments where staff can openly discuss mental health issues.🧠 Emotional Intelligence for Managers:
Hospitality managers should develop emotional intelligence skills to better understand and support their team's mental health.🧠 Creating a Supportive Environment:
How Nah-Dja created a supportive and inclusive environment fostering open dialogues, and ensuring that everyone feels safe to express themselves honestly.If you like this show, please consider sharing it, subscribe to our channel and rate this episode on your favorite Podcast Player.
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Hello Schulering, Mauricio Schuler left on a holiday but not without leaving some great content for you to continue developing your hospitality curiosity.
We are bringing to you our 9-episode series The Quest for Happiness in Hospitality, where I invited Nah-Dja Tien, a respectable hotelier with some of the greatest achievements I’ve seen in the human side of hospitality in Prague.
On this first episode, called Finding Happiness in Hospitality, you will learn:
🎩 How Passion for Service lay the foundation for Happiness in Hospitality
🎩 How to create Safe Workplaces where employees feel valued, supported and empowered to deliver exceptional service.
🎩 And you will learn the pivotal role of leadership to nurture a culture of positivity
And if you like the show, consider subscribing, sharing it with others and rate our show with a 5 stars.
Thank you for your support, and learn something new with Schulering today.
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In today’s show, Mauricio Schuler welcomes back our friend Rocco Bova, a happy and successful hotelier who worked in 11 countries for the industry’s biggest and most luxurious brands. A success that earned him 84.000 followers on LinkedIn. We discussed finding happiness in hospitality.
You will uncover:
🧠 emphasizing the importance of passion for the industry to keep a sane mind,
🧠 how finding the right partner in life is essential for hospitality professionals,
🧠 importance of mentorship and connecting with the right mentors to understand the career path.
Enjoying the content we bring? Please consider sharing it on LinkedIn and subscribe to our channels. Growing our audience gives us the opportunity to bring more guests creating better content, helping the industry to evolve through learning.
Start by following Schulering on LinkedIn for more hospitality related content.
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If I were to ask you where your hotel SOPs are, would you know where to find them?
Are the documents up to date? Are your teams compliant to it?
The truth is, the standard operating procedures binders and brand books are normally a dusty keeper at a shelf or inside a manager’s drawer.
We are pleased to welcome Adam Tuttle from Yipi to the show. Yipi and Schulering has similar missions and believe that the SOPs can be better delivered to your staff.
In this episode you will learn:
💡 Why SOPs are not Corporate Weapons: They should be used as tools for success and improvement, not as punitive measures against staff.
💡 How to Reflect the Organization’s Best Practices via SOPs: They should be a mirror of how things are done, capturing current processes rather than imposing unrealistic standards.
💡 Regular training and communication: Daily training and discussions about SOPs are essential to embed them into daily operations and ensure staff understanding.
💡 SOPs as living documents: SOPs need to evolve and adapt over time. They should not be treated as static documents but should be regularly updated and used for coaching and feedback to drive continuous improvement.
If you enjoy the show, please consider sharing it among your network. It will help us to help other professionals in the industry by distributing learning content via the podcast.
And Follow us and Review on YouTube, Spotify, or Apple Podcasts. It would mean the world to us.
Thank you for supporting Schulering.
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After feeling frustrated with how hotels portrait their sustainable actions, Lilith and her business partner Jerome decided to build a startup called ChargeHoldiays, helping travelers to make better sustainable choices.
Dive into the world of sustainable travel with our latest podcast episode featuring the founders of ChargeHolidays, Jerome and Lilith Diringer. Join us on this beautiful journey as we explore the importance of sustainable tourism, education for travelers, and the impact of eco-friendly practices in the hospitality industry.
🔎You will learn:
💡 Innovative Platform: Discover how ChargeHolidays ranks hotels based on sustainability criteria, empowering travelers to make eco-conscious choices.
💡 Community Engagement: Explore the diverse aspects of sustainable travel beyond carbon emissions, emphasizing community involvement and reducing environmental impact.
💡 Education Initiatives: Uncover practical steps for travelers to contribute to sustainability, including supporting local businesses and engaging with native communities.
💡 Future Vision: Learn about the founders' vision for the sustainable travel industry, aiming to create a network of hotels sharing best practices and making sustainable choices mainstream.
Will you learn something new with Schulering today?
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What are some of the biggest roadblocks you encounter when trying to find and implement the right technology solutions for your hotel? 🏨💻
Buying your hotel technology can be a very emotional exercise. Overwhelming most of the time. Integrations, APIs, salespeople promises. You know the drill.
We invite you to dive into the world of hospitality technology with Jasmine Seliga as she shares her expertise and experiences in building hotel tech stacks with Mauricio Schuler. In this episode, you'll discover:
💡 Insider Insights: Learn about the challenges and roadblocks faced when implementing new technology in hotels. Jasmine delves into the importance of tech integration and the human touch in delivering exceptional guest experiences.
💡 Tech Evolution: Explore the future of hospitality tech as Jasmine discusses the balance between traditional personalized experiences and the rise of AI and automation in the industry.
💡 Pro Tips for Success: Discover key strategies for selecting the right hotel technology, preparing your team for tech upgrades, and navigating the evolving landscape of hospitality solutions.
Tune in to gain valuable knowledge and stay ahead in the ever-evolving realm of hotel technology! 🎧✨
#HospitalityTech #HotelInnovation #PodcastInterview #schulering #hospitalitypodcast #hospitalityindustry
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