Episoder
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Martha van Berkel
Martha van Berkel is the CEO of Schema App, an end-to-end Schema Markup solution provider. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage it to develop their content knowledge graph and drive search performance. Outside of Schema App, Martha is a mother of two and an avid rower.
Expect to learn:
1. The role of schema markup in enhancing AI-driven search experiences like ChatGPT and Bing's AI-powered results.
2. Why advanced schema markup can significantly increase click-through rates and improve user experience on websites.
3. The importance of collaboration between SEO, content, and IT teams to implement and maintain effective schema markup strategies.
You can find Martha Berkel's LinkedIn here:
https://www.linkedin.com/in/martha-van-berkel/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Jason Hennessey
Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.
As Founder and CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years.
Expect to learn:
1. How SEO has evolved over the last 20 years but stayed grounded in its core principles.
2. How AI is impacting traditional SEO tasks and AI's role in content creation and efficiency.
3. Why strategy is key to SEO success and how businesses can work backward from desired results.
You can find Jason Hennessey's LinkedIn here:
https://www.linkedin.com/in/jhennessey/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Ron Lieback.
Ron Lieback is the founder of ContentMender, an SEO-driven content marketing agency based in Northeastern Pennsylvania, and the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).
He also travels worldwide to test and help develop motorcycles. For 2025, he is launching a productivity company, 365 to Vision, that focuses on living life intentionally by continuously strengthening the mind, body, and soul.
Expect to learn:
1. Learn how to assess the competitive landscape, develop a keyword strategy, and design content that converts.
2. Understand both the benefits and limitations of AI-generated content and how to balance it with human insights.
3. Explore how Google’s focus on expertise, authority, and trust influences ranking algorithms.
You can find Ron Lieback LinkedIn here:
https://www.linkedin.com/in/ron-lieback-60520866/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Gus Pelogia.
Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs.
Expect to learn:
1. How to align SEO efforts with product teams for maximum business impact.
2. Best practices for integrating Agile principles into your SEO workflow.
3. How to run successful A/B tests in SEO to gauge the effectiveness of changes.
You can find Gus Pelogia LinkedIn here:
https://www.linkedin.com/in/gpelogia/?originalSubdomain=ie
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Crystal Carter.
Crystal is the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years of experience working with SEO and Marketing clients around the world like Disney, McDonald's, Tomy, and more. As an SEO, she identifies and implements tactics that help businesses optimize digital activity, and drive sales, engagement, and growth online.
Expect to learn:
How machine learning affects visual search and the importance of clear, identifiable images.The business benefits of visual search, including how optimizing images can help businesses stand out. The role of structured data (schema markup) in helping Google efficiently understand and display website contentYou can find Crystal Carter LinkedIn here:
https://www.linkedin.com/in/crystalontheweb/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Erika Rykun.
Erika Rykun is the Head of Link Strategy at LinkBuilder.io. She is a passionate advocate of quality link-building and networking. Erika thrives in collaborative environments, always focused on delivering value through innovative solutions.
This episode is brought to you by GHA Marketing, and we hope you’ll enjoy our conversation with Erika.
Expect to learn:
1. How to build effective link-building strategies in the evolving 2024 SEO landscape.
2. Why guest posting, when done with unique, high-quality content, remains a vital link-building method.
3. The importance of personalizing outreach emails, and subject lines, and including research-backed proposals.
You can find Erika Rykun LinkedIn here:
https://www.linkedin.com/in/erika-rykun/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Ashley Liddell.
Ashley is a content marketer with a focus on the emerging search landscape, ensuring brands are capitalizing on search everywhere.
Whether TikTok or Google, Youtube or Snapchat, Ashley works to connect search marketing in a holistic manner to not only grow brand communities but also positively impact revenue.
This episode is brought to you by GHA Marketing, and we hope you’ll enjoy our conversation with Ashley.
Expect to learn:
1. How to balance trendy and evergreen content for a well-rounded content strategy.
2. The financial impact of investing in trend content vs. evergreen content.
3. Understanding when it’s beneficial to create trend content and when to rely on evergreen content.
You can find Ashley Liddell LinkedIn here:
https://www.linkedin.com/in/ashley-liddell-seo/?originalSubdomain=uk
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to the SEO Gurus Special Series!
This is the Second special episode brought to you by GHA Marketing!
(ghapodcast.com)
In this series of episodes, my co-host James Allen and myself cover the latest news in the SEO world!
Expect to learn:
1. TikTok Search Ads Campaign launch in U.S.
2. Google adds support for sale pricing and price type property
3. YouTube unveils 9 new features at Made on YouTube 2024
4. Google Ads bug affecting GCLID conversion tracking
5. OpenAI claims the new o1 model can reason like a human
6. Upcoming SearchGPT from OpenAI
7. Why 20% to 80% of your search term data in Google Ads is hidden
8. Google’s AI Overviews slammed by news publishers
You can find James Allen LinkedIn here:
https://www.linkedin.com/in/scriptedinsight/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Anthony Barone is the Co-Founder & Managing Director of StudioHawk UK. StudioHawk is a specialist SEO Agency. Anthony learned SEO from the ground up to go from Junior SEO Specialist to Senior SEO Specialist.
Expect to learn:
1. How SEO drives business growth by leveraging organic search traffic.
2. The difference between branded and non-branded SEO and their roles in marketing strategy.
3. The step-by-step approach to understanding and improving a client’s SEO through technical audits, content strategy, and link-building.
You can find Anthony Barone LinkedIn here:
https://www.linkedin.com/in/anthony-barone-seo/?originalSubdomain=uk
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Adam Riemer is an award-winning digital marketing strategist, keynote speaker, affiliate manager, and growth consultant with more than 20+ years of experience. His agency creates and executes integrated and growth marketing strategies based on data points and ROI. From top-funnel affiliate marketing to SEO, email, and conversion optimization, he helps brands of all sizes grow and scale.
Expect to learn:
1. How modern SEO practices prioritize providing a better user experience to improve rankings.
2. Learning how to adjust your SEO strategy based on the evolving features of search engines like Google.
3. How to naturally integrate keywords into content without overstuffing and risking penalties.
You can find Adam Riemer LinkedIn here:
https://www.linkedin.com/in/adam-riemer-9623732/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Grace is an SEO consultant at Brainlabs, with experience in enterprise and e-commerce websites, driving organic strategies for clients. She has also spoken at SEO conferences, like BrightonSEO, Women in Tech SEO, and SearchLove.
Expect to learn:
1. Learn how to identify and categorize different types of user intent in SEO.
2. Discover the process of mapping out a user journey, including identifying stages and touchpoints.
3. Understand how to build a keyword strategy that aligns with different stages of the user journey.
You can find Grace Frohlich LinkedIn here:
https://www.linkedin.com/in/grace-frohlich/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Sam Hollingsworth is an Upstate New Yorker who previously worked in New York City and Boston for award-winning marketing agencies that have impacted not just their customers, but also their team members. He now leads marketing efforts for Py Digital Marketing. Sam has been executing SEO strategies for a variety of clients for 15 years and is passionate about social media marketing, content creation and marketing, and account management. He is also a freelance writer for multiple online and print publications.
Expect to learn:
1. How to strategically use ads without compromising the quality and user experience of your content
2. Insights into creating content that is both SEO-friendly and engaging for human readers.
3. How to conduct keyword research that aligns with user intent and drives traffic.
You can find Sam Hollingsworth LinkedIn here:
https://www.linkedin.com/in/samhollingsworth/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus Special Series!
This is the Second special episode brought to you by GHA Marketing!
(ghapodcast.com)
In this series of episodes, my co-host James Allen and myself cover the latest news in the SEO world!
Expect to learn:
1. Why Google apologizes to advertisers for major Shopping Ads glitch
2. John Mueller’s Advice on Removing Unwanted Content From Search
3. How Google's core algorithm update causes search ranking bugs
4. Google Revises Core Update Guidance
5. The Potential Breakup of US and Google
6. TikTok partners with Amazon for in-app shopping
7. Recommendations in Google Search Console
8. Reddit CEO Demands Microsoft and AI search engines To Pay for their Content
You can find James Allen LinkedIn here:
https://www.linkedin.com/in/scriptedinsight/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Jon Clark, Managing Partner and Chief SEO at Moving Traffic Media, brings over 17 years of digital marketing expertise to the table. The former National SEO practice lead at Razorfish, Jon founded his own agency six years ago and has since launched a passion project, Nomad Coffee Club, combining his professional skills with his passion for coffee. When not optimizing search strategies or perfecting his pour-over, this proud #girldad is dedicated to both his family and helping businesses thrive in the digital world
Expect to learn:
1. The benefits of utilizing forums like Reddit and Quora for keyword research and content strategy.
2. How the integration of AI, like ChatGPT, in SEO tools can enhance data analysis and efficiency.
3. The significance of Google Search Console plugins and how they can simplify data filtering and trend analysis.
You can find Jon Clark LinkedIn here:
https://www.linkedin.com/in/ppcmarketing/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Marcus is a digital marketing consultant based in Birmingham UK. Marcus studied computer science and started his career as a web developer around 1999, just as Google started to dominate the search landscape, and fell down the SEO rabbit hole (where he is still playing around today). 25 years later, Marcus now runs the UK SEO and marketing agency Bowler Hat, where he helps businesses understand the modern marketing environment, develop marketing plans, and run successful marketing campaigns.
Expect to learn:
1. The distinct roles of strategy and planning in achieving SEO success.
2. Why it’s essential to create content that is better than competitors to make ranking easier.
3. Learn how the SCAMPER framework can be used to create unique and better content.
You can find Marcus Miller's LinkedIn here:
https://www.linkedin.com/in/bowlerhat/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Laura Nguyen is an award-winning, experienced marketing executive and entrepreneur with an extensive background in data-driven marketing, digital marketing, and communications for Fortune 500 companies. She is the founder of Solle Solutions, a marketing consultancy. Laura is also a certified executive coach, helping mid-career, high-achieving leaders go from burned out to balanced through her coaching program and online community.
Expect to learn:
1. The importance of aligning SEO and CRO to achieve overall business goals, focusing on both traffic quality and conversion efficiency.
2. The growing trend of zero-click searches and how to adapt your SEO strategy to maintain relevance and traffic.
3. How an omni-channel approach can help maintain brand presence and guide customers through their buying journey across different platforms.
You can find Laura Nguyen LinkedIn here:
https://www.linkedin.com/in/lauran546
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing!
Lauren Busby is the Co-Founder of Trebletree, a boutique SEO and web design agency, where she leads the SEO/web teams in building websites for SEO success. She has worked in the SEO field since 2009, driving organic growth for a range of medium-sized to enterprise-level brands.
Expect to learn:
1. How AI can enhance and accelerate SEO tasks across various stages of the workflow.
2. The importance of human editing in AI-generated content to meet Google's quality standards.
3. The benefits of creating and using custom GPTs tailored specifically to SEO tasks.
You can find Lauren Busby LinkedIn here:
https://www.linkedin.com/in/laurenbusby/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus Special Series!
This first special episode brought to you by GHA Marketing!
In this series of episodes, Guillaume and James Allen cover the latest news in the SEO world!
Expect to learn:
1. The effectiveness of traditional search and advertising models with the advancement of AI
2. How advertising models may shift from pay-per-click to pay-per-answer-view
3. Why users are increasingly adding "Reddit" to their search queries
You can find James Allen LinkedIn here:
https://www.linkedin.com/in/scriptedinsight/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Corey Morris is a digital marketing industry leader and owner/CEO of Voltage digital agency. An SEO by trade, he shares with the community through his book The Digital Marketing Success Plan, writing for Search Engine Land and Search Engine Journal, as well as through a wide range of speaking and podcast appearances.
Expect to learn:
1. What constitutes a comprehensive SEO strategy and why it is fundamental for business success.
2. The START framework and how it can be applied to create effective SEO plans.
3. The different metrics and KPIs that should be tracked to measure the success of an SEO campaign.
and many more!
You can find Corey Morris LinkedIn here:
https://www.linkedin.com/in/coreymorris/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing!
Barry Schwartz is a technologist and CEO of RustyBrick, a New York-based web service firm. He is widely recognized in the search engine industry as the founder of Search Engine Roundtable and News Editor at Search Engine Land.
Expect to learn:
How Google core updates work and their impact on search rankingsThe potential future of search with AI integrationBest practices for content creation in the current SEO landscapeLong-term approaches to building authority and visibility in search resultsYou can find Barry Schwartz LinkedIn here: https://www.linkedin.com/in/rustybrick/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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