Episoder
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Desmond Boateng shares the importance of not forgetting the human touch, hosted by David Bain.
Discussion points include:
How do you know when to use the human touch and when to rely on AI and automation?
When does the use of AI go too far?
You say that Google is smart enough to recognize your AI content - surely if you’re subtle with your use of AI content then this won’t be obvious to Google?
How do you go about demonstrating the human touch?
How does incorporating the human touch make a positive difference to Google?
Are there other search engines that you focus on too, or primarily Google?
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In this episode, Julia Carolin-Zeng discusses the return to human written content, how the flood of AI content has caused a decrease in quality
and seeing a return to content written by humans with a human voice.
Talking points include:
How do you measure this decrease in quality?
Is AI not getting better and better?
How can human writers possibly compete with the speed of AI?
What does “with a human voice mean”?
What aspects of human writing can compete with AI?
Are search engines not ambivalent nowadays if something has been written by AI - is it not just all about user experience?
What is your process for creating an article?
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Arnout Hellemans shares that SEO in 2025 is a lot about task completion and query satisfaction. This means that UX and CRO will start to play an even bigger part in the ordering of documents.
Discussion points include:
What do you mean that SEO in 2025 is a lot about task completion and query satisfaction?
How do you optimize for task completion and query satisfaction?
What role will UX and CRO play in SEO
What metrics will Google look at specifically?
What are some examples of UX and CRO improvements that a site can make?
How do you measure the impact of the improvements for UX and CRO that you make?
How does UX and CRO impact the overall content strategy?
How should an SEO with in-house UX and CRO teams?
Where does brand fit in?
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Jade Pruett shares the importance of focusing on creating original, expert-driven content with real stories and insights - and that Google rewards value over keyword stuffing.
Discussion points include:
What does the best original content look like at the moment?
What do you mean by expert-driven content?
Can you use internal and external experts?
What kind of real stories and insights do Google prefer?
What is your preferred way of producing this type of content?
Should we try to produce vide, audio and written content at the same time?
How do you structure your content for maximum impact? (Visual content and coding)
Do you advise creating social posts from this content?
How does expert-driven content fit into a marketing strategy?
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In this episode, Fabio Embalo shares that in 2025, SEO strategies will prioritise user experience, leverage AI-driven content and branding synergy, and emphasise mobile-first indexing, as search engines evolve to deeply understand user intent and content relevance.
Discussion points include:
How do we use AI and Machine Learning to analyse search trends?
And what about content strategies - how do we use AI and Machine Learning to refine that?
Can we use it to better understand user intent?
How is search changing through the more prominent use of visual and voice search?
And how is mobile use evolving and how is that impacting SEO?
How do you optimise for user experience?
Is quality always better than quantity?
Where does branding fit into this?
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According to Heike Knip's conversation with David Bain, accessibility will be a ranking factor in 2025.
Topics discussed include:
Why will Accessibility be a ranking factor?
How important will it be?
What does Accessibility seem more important now than it used to be?
How will it impact rankings?
What legislation is going to enforce this?
What will SEOs and UX professionals have to do to comply with the law?
How will they know that their accessibility has improved?
What software can they use to monitor their site accessibility performance?
What software can they use to find new accessibility issues?
Read the full transcript of Heike's interview at https://majestic.com/seo-in-2025/heike-knip
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Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.
Discussion points include:
How would you define accessibility?
In 2025, the European Union will enforce the European Accessibility Act - how would you summarise that and what does that mean for SEOs?
What are the areas that providing good accessibility offers beyond visual impairments?
-Cognitive disabilities: clear and straightforward content benefits those with cognitive challenges.
-Auditory disabilities: transcripts and captions make audio content accessible.
-Motor disabilities: ensuring keyboard navigability helps users who cannot use a mouse.
-Temporary disabilities and situational impairments: accessibility also addresses temporary disabilities and situational impairments: for example, a person with a broken arm might find it difficult to use a mouse but can navigate via keyboard, and a parent holding a baby might need to use voice commands instead of touch gestures.
And does inclusive language form part of this?
What are the business benefits?
What are some practical steps to get started with better accessibility today?
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Billie Geena Hyde shares that Accessibility is sexy again (with the changes to the European Accessibility Act). Hosted by David Bain.
Discussion points include:
What changes have we seen to the European Accessibility Act?
How does this affect SEOs?
What are examples of the real data and facts around accessibility?
How do we measure the value of improving accessibility?
What are some big opportunities for SEOs?
Can we use AI to assist with this?
How does this fit into a digital strategy?
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Yordan Dimitrov shares the importance of adapting to AI search trends with strong brand authority.
Discussion points include:
What AI search trends are you referring to?
How do you adapt to AI search trends with strong brand authority?
What does strong brand authority look like?
How do you measure strong brand authority in the age of AI?
How will AI search trends continue to evolve?
How will this impact the need to continue to adapt as a brand?
What are the key elements to creating a successful brand in 2025?
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Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.
Discussion points include:
What does Customer Experience becoming the Alpha and Omega of SEO actually mean in practice?
Why is customer experience so important to SEO?
What data should SEOs be looking for to find out more about their users?
Which other in-house teams should you involve to make this a success?
What information are you looking to find out from customers?
What should you do with this information?
How should this data impact their SEO strategy?
How do SEOs know if this work has been a success?
Can you measure the success from revenue or more traditional SEO metrics?
How will customer experience continue to evolve in 2025?
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Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David Bain
Talking points:
Why is Search Marketing and Web Accessibility linked?
How would you define web inclusivity - and is this different from web accessibility?
How do you create an experience that’s welcome to everyone?
How do you ensure that your site is universally engaging?
How is paid search’s role changing?
What are some key aspects of web accessibility that big brands often get wrong?
How do you measure the impacts of good web accessibility?
How do you measure the financial value of proving better web accessibility?
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Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.
Discussion points include:
When you talk about AI having a bigger role, what do you mean exactly?
How do we work in this kind of world?
What does this mean for the content that we publish?
How do we design and structure websites in order to retain value and protect unique valuable knowledge?
Are there any downsides to this?
Should we not just let our content be consumed by AI? Is that not inevitable? Will we not at least have a bit more brand exposure by doing that?
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Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.
Discussion points include:
- Introduction to "SEO PR" and its importance.
- Guidelines - domain authority, traffic
- Key components: link quality evaluation, content strategy, outreach principles.
- Creating link-worthy content that serves both PR and SEO goals.
- Proactive link acquisition techniques in PR campaigns.
- Optimizing for high-value link placements and relevant anchor text.
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Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.
Talking points include:
What do you mean by saying that no-one is going to be able to keep up with AI in 2025?
Should SEOs not try to use AI?
What do you mean by saying that you should remove the complexities of SEO?
What are the basics that everyone should get back to?
How do you ensure that you are focusing on the right basics?
How do you justify not focusing on AI to business leaders who might expect SEOs to have an AI strategy?
What does this mean for the future of SEO?
Read the full transcript of Simon's interview at https://majestic.com/seo-in-2025/additional-insights/simon-cox
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Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.
Discussion points include:
How do you know who your prospects are?
How do you know what their needs and pain points are?
How do you know you’re answering the right questions?
What data do you use?
Can you use all this data together?
What tools do you use?
What does that look like from a content perspective?
What does success look like?
Why take this approach over something else?
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Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.
Discussion points include:
Why salespeople and not other people in your organisation?
Should you interview all salespeople?
What topics should you focus on?
What questions should you be asking them?
How should you structure the interviews?
What should you do with the content?
How often should you do this?
After this, should you interview other people in the company?
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Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain.
Discussion points include:
How can SEOs fight back against AI-generated content?
How do we decide on the right long-tail questions we should be answering?
What platforms should we be trying to appear on?
Should we be happy to target zero search volume keywords?
When you talk about Building community through less traditional platforms - what platforms are you referring to?
What do you mean by partnering with customer teams to build websites that users actually want?
Are you concerned about AI’s ability to compete in the areas that you’re recommending in the future?
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Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain.
Discussion points include:
Omnichannel marketing (for SEO performance) turns the typical SEO approach on its head by influencing audience behavior to achieve results in the SERPs.
Google's leak plus what was revealed in the antitrust suit have made it clear that user interaction is one of the most powerful signals.
To influence behavior, users need to see and hear a message multiple times over a long period of time and they need to see social proof that what they are being asked to do is going to in some way benefit them.
SEOs can add wind to the sails of other channels by providing essential research, audience and competitor insights, and technical know-how. Getting people to search won't matter if the landing page isn't findable on search.
To further add value, the output of omnichannel marketing will naturally build up a brand's entity in search-- which also has value in terms of being visible in AI tools like Perplexity and ChatGPT.
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Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain.
Discussion points include:
What is agentic search?
What is an example of it?
Why is it so important?
How does it work?
What do SEOs need to do to prepare for it?
How do you measure success?
How do you pitch the value of this internally?
Read the full transcript of Gianluca's interview at https://majestic.com/seo-in-2025/additional-insights/gianluca-fiorelli
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Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.
Discussion points include:
What do you mean by "Search Experience" and how is it different from the "Search Engine" optimization?
What about organic experience? (Discoverability on other platforms) ODO - Organic Discovery Optimization
Why is optimising for user intent, behaviour and expectations important in the new landscape of SEO?
Everyone is talking about AI. Do you see any implications of recent AI developments on Search Experience?
How can we use AI-powered tools and techniques to optimise for the overall search experience?
What are the most essential ingredients to ensure Search Experience Optimisation?
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