Episoder
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Hristo Arakliev is the co-founder and COO of HYPERZON, a leading Amazon marketing agency based in Europe, dedicated to helping brands worldwide double their revenue through Amazon as a sales channel. A serial entrepreneur with a deep passion for Amazon marketing, Hristo has spent the past seven years honing his expertise in areas such as Amazon optimization, growth hacking, conversion rate optimization (CRO), and the development of successful sales strategies.
Listen to this informative Sharkpreneur episode with Hristo Arakliev about doubling revenue on Amazon.
Here are some of the beneficial topics covered on this week’s show:
- How it can be challenging to open and optimize an Amazon account.
- Why optimized product listings are attractive to potential buyers.
- How gathering reviews for your products on Amazon is vital.
- Why HYPERZON avoids working with bulky products, drug-related products, and most clothing.
- How gaining more exposure and reaching the next level of growth can be difficult.
Connect with Hristo:
Guest Contact Info
Instagram: @hyperzon.io
Facebook: facebook.com/hyperzon
LinkedIn: linkedin.com/company/hyperzon
Links Mentioned: https://hyperzon.io/
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Brian Keane is a three-time best-selling author with The Fitness Mindset, Rewire Your Mindset and The Keane Edge: Mastering the Mindset for Real Lasting Fat Loss.
Over the past ten years, Brian has become one of the most recognized faces in the Irish health and fitness industry. He has spoken at major wellness events such as Wellfest Ireland and Mefit Dubai, was a Keynote speaker at Google HQ for their 2018 wellness event and has done corporate wellness talks for Allianz Partners, SAP and Acorn Insurance.
On top of running his own highly successful business, Brian has also completed some of the worlds most grueling endurance challenges, such as six back-to-back marathons through the Sahara desert, a 230km through the Arctic, and multiple ultra-marathons, including a 100-mile ultra-marathon in the desert in Nevada.
Listen to this informative Sharkpreneur episode with Brian Keane about rewiring your mindset.
Here are some of the beneficial topics covered on this week’s show:
- How it can be a struggle to market and build awareness for a fitness brand.
- Why moving a fitness business online increases leverage and revenue potential.
- How seeking guidance or mentorship early in your career is vital.
- Why people should learn from other’s mistakes instead of relying on your own experiences.
- How prioritizing a healthy work-life balance lets you focus on your mental health, family, and personal fitness goals.
Connect with Brian:
Guest Contact Info
Instagram: @brian_keane_fitness
Facebook: facebook.com/briankeanefitness
TikTok: @briankeanefitness
Links Mentioned: https://briankeanefitness.com/
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Dr. Ryan Moriarty, Ph.D., is the President of Done For You Tax, where he's revolutionizing financial management for entrepreneurs. With a doctorate in Computer Science, Ryan brings a unique tech-savvy approach to the world of taxes and accounting. His innovative methods enable him to offer bookkeeping and tax preparation services at just one-third the cost of traditional accounting firms, helping his clients save significantly. He is on a mission to help small business owners and fix the ridiculous costs of normal accounting and bookkeeping firms.
Based in Puerto Rico, Ryan leverages his experience to empower business owners with cutting-edge tax strategies and financial optimization techniques. He's an expert in bridging the gap between complex financial concepts and practical business applications, offering invaluable insights on entrepreneurship, tax optimization, and the integration of AI in financial management.
Listen to this informative Sharkpreneur episode with Dr. Ryan Moriarty about the innovative approach of Done For You Tax.
Here are some of the beneficial topics covered on this week’s show:
- How Done For You Tax is designed to provide affordable accounting services to solopreneurs, digital marketers, and blue-collar workers.
- How Done For You Tax’s proprietary software automates 95% of the bookkeeping process.
- Why taking bookkeeping off a small business owner’s plate allows them to focus on their core operations.
- How recurring revenue models provide stability for businesses while offering ongoing value to the clients.
- How Done For You Tax provides a simple, user-friendly platform that caters to specific needs of very small businesses.
Connect with Ryan:
Guest Contact Info
Facebook: facebook.com/doneforyoutax
Links Mentioned: https://doneforyoutax.com/
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Robert Hargrove, acclaimed 'CEO Whisperer,' venture capitalist, and humanitarian, embodies a unique blend of strategic insight and compassionate leadership. He is the founder / CEO of Masterful Coaching, co-founder of Venture Catalyst Partners, co-director of the Harvard Leadership Project, and author of many landmark books. Hargrove lives by the motto 'Better Leaders, Better World' and has dedicated his career to unlocking the full potential of leaders and entrepreneurs. With a profound commitment to the transformative power of coaching, he has become a guiding force for ambitious individuals striving to elevate their businesses to unprecedented heights.
Listen to this informative Sharkpreneur episode with Robert Hargrove about guiding and supporting top executives.
Here are some of the beneficial topics covered on this week’s show:
- How listening instead of talking allows coaches to provide valuable insights.
- Why Masterful Coaching is rooted in heart-centered leadership and aims to help individuals realize their full potential.
- How people should think bigger, reimagine possibilities, and disrupt the status quo.
- Why business owners should differentiate themselves and delight their customers instead of just satisfying them.
- How Masterful Coaching offers coaching rates to fit the size and needs of the business, making it accessible to a wide range of clients.
Connect with Robert:
Guest Contact Info
X: @masterfulcoach
Instagram: @masterfulcoaching
Facebook: facebook.com/HargroveMasterfulCoaching
Links Mentioned: https://www.masterfulcoaching.com/
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Steven Scheider is co-founder and CEO at TrioSEO, a blog writing agency that helps online businesses drive high-intent organic traffic through bottom-of-the-funnel content.
Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures in annual revenue with his two partners.
Today, TrioSEO creates content that converts browsers into buyers. Their team manages everything from strategy and outlines to writing and publishing- even offering tips and tricks to enhance user experience (UX) and conversion.
Listen to this informative Sharkpreneur episode with Steven Scheider about how to scale success.
Here are some of the beneficial topics covered on this week’s show:
- How TrioSEO specializes in creating content that drives traffic and leads while avoiding technical SEO and backlinks.
- How many businesses don’t know how to leverage their blogs strategically.
- Why TrioSEO creates content strategies based on competitor analysis, customer intent, and marketing funnel steps.
- How difficult subjects like finance and health require careful handling due to Google’s strict quality guidelines.
- How TrioSEO’s focus on human-written content has helped clients see growth through Google updates.
Connect with Steven:
Guest Contact Info
X: @trioseo
Facebook: facebook.com/trioseo1
LinkedIn: linkedin.com/company/trioseo
Links Mentioned: https://trioseo.com/
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Jim Schleckser has guided hundreds of CEOs to profound business and profit growth across multiple industries. Leaders wanting to grow to the next level seek his insights into CEO effectiveness. Jim offers a distinctive CEO advisory program that combines peer group work sessions with one-on-one advisory sessions, all led by former CEOs. These curated advisory boards provide CEOs with rare, unbiased, and valuable guidance.
He created the "Lazy CEO" concept, emphasizing focused efforts, efficient delegation, and time management to drive business change and growth. The creative tools to identify your business constraints and the high-leverage roles of the leader are learnable and teachable to your team.
By providing a group of High Caliber Peers, an Experienced Advisory group with decades of experience, and a Comprehensive Approach, the CEO Advisory Group Framework is a formula for success!
Listen to this informative Sharkpreneur episode with Jim Schleckser about transforming leadership for business growth.
Here are some of the beneficial topics covered on this week’s show:
- How successful CEOs spend 30-40% of their time addressing their business’s primary constraint, a key differentiator in their success.
- Why CEOs should take the saying “Work smarter not harder” seriously.
- How The CEO Project groups CEOs of similar-sized companies to ensure their discussions are relevant and impactful
- Why CEOs in The CEO Project tend to have growth rates two to three times the market average.
- How many CEOs outgrow their original management team as their business scales.
Connect with Jim:
Guest Contact Info
X: @incceoproject
Facebook: facebook.com/IncCEOproject
LinkedIn: linkedin.com/company/theceoproject
Links Mentioned: https://theceoproject.com/
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Chuck Cooper, founder and president of WhiteWater Consulting, is a two-time author whose works have significantly impacted small, midsize, and family-owned businesses. His books, Unprecedented: Building a Multi-Generational Business on Trust, Respect, and the Valuing of People and The Family Business Blueprint: Creating Your Succession Roadmap, offer invaluable insights and practical strategies for maximizing company value, ensuring long-term success, and facilitating smooth transitions in family-owned enterprises.
With a career as an entrepreneur, he is passionate about serving current business owners and helping the next generation become the leaders of today. Through his books, consulting work, and speaking engagements, he continues to inspire and guide leaders and organizations throughout the United States.
Chuck has been married to his wife, Debbie, for 39 years, and they have three grown children and eight grandchildren.
Listen to this informative Sharkpreneur episode with Chuck Cooper about guiding businesses through turbulent waters.
Here are some of the beneficial topics covered on this week’s show:
- How WhiteWater Consulting specializes in helping businesses achieve long-term success by balancing people and profit.
- Why WhiteWater Consulting focuses on helping companies with talent acquisition, retention strategies, company culture, and leadership development.
- How 70% of businesses fail between the first and second generations due to a lack of succession planning.
- Why finding significance in your work is as important as being successful.
- How entrepreneurs are the backbone of the United States’ economy.
Connect with Chuck:
Guest Contact Info
X: @whitewater2019
Facebook: facebook.com/WhiteWaterConsultingLLC
LinkedIn: linkedin.com/company/whitewaterconsultingllc
Links Mentioned: https://whitewaterconsulting.net/
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Brian Samson is the Founder of Plugg Technologies, a leading nearshore staffing company that bridges the gap between U.S. companies and top talent from Latin America. With nearly a decade of experience as a founder of multiple successful nearshore staffing firms, Brian has a proven track record of building companies that scale rapidly, each growing to over 65 team members. His deep expertise in nearshoring—explaining why it’s growing so fast, how it works, and guiding companies and entrepreneurs on how to get started—has made him a recognized leader in the industry.
Before his ventures into nearshoring, Brian raised $2 million as a founder, showcasing his entrepreneurial acumen early on. He also holds an MBA from UCLA and was part of a recruiting team ranked as the world’s top under 1,000 members. Since 2017, Brian has made Oahu, Hawaii his home, where he enjoys life with his wife of 10 years and their two young children. Beyond his professional achievements, Brian is also a licensed foster parent, reflecting his commitment to making a positive impact both in business and his community.
Listen to this informative Sharkpreneur episode with Brian Samson about revolutionizing remote work.
Here are some of the beneficial topics covered on this week’s show:
- How having flexible staffing solutions eliminates the financial burden of unutilized team members.
- Why the demand for remote work has made nearshoring an attractive option for many tech companies.
- How nearshoring offers U.S. companies a cost-saving of about 40% compared to domestic staffing.
- How Latin American workers offer U.S. companies creative problem-solving abilities, strong communication skills, and technical expertise.
- Why it’s critical to remember Latin America isn’t a monolithic region, and each country offers unique cultural and economic advantages.
Connect with Brian:
Guest Contact Info
Links Mentioned: https://plugg.tech/
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Founder at Empire Flippers and host of Empire Flippers podcast, Justin Cooke is the brand ambassador of the company. From content to paid traffic, he keeps the sales staff busy and the lead funnels full. He lives on the road with his wife and regularly travels through SE Asia, Europe, and the US.
Listen to this informative Sharkpreneur episode with Justin Cooke about unlocking the secrets of buying and selling online businesses.
Here are some of the beneficial topics covered on this week’s show:
- How there are currently favorable conditions for buying e-commerce businesses at reasonable prices.
- Why there is a disconnect between sellers who feel they’ve maximized their businesses and buyers looking for growth opportunities.
- How buyers and sellers would benefit from educational resources about navigating the marketplace.
- Why Empire Flippers has launched Web Street, a platform pairing experienced operators with investors seeking passive income.
- How it’s important for those in leadership to transition from being hands-on to being more strategic about delegation.
Connect with Justin:
Guest Contact Info
X: @EmpireFlippers
Instagram: @empireflippers
Facebook: facebook.com/EmpireFlippers
Links Mentioned: https://empireflippers.com/
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Perry Marshall is a world-renowned business strategist, celebrated for his expertise in applying the 80/20 Principle to transform businesses from seven-figure revenue to eight figures. Endorsed by FORBES and INC Magazine, Perry is one of the most expensive and influential consultants. He has authored ten books, including the acclaimed Ultimate Guide to Google Ads, which laid the foundations for the $500 billion digital advertising industry.
Perry’s reinvention of the Pareto Principle is featured in Harvard Business Review. NASA’s Jet Propulsion Labs uses his 80/20 Curve for productivity.
He founded the $10 million Evolution 2.0 Prize, announced at London’s Royal Society, the world’s largest science research challenge. Perry is a co-founder of the AACR’s Cancer & Evolution Working Group. Based in Chicago with his family, Perry’s influence extends across over 300 industries.
Listen to this informative Sharkpreneur episode with Perry Marshall about the 80/20 sales and marketing revolution.
Here are some of the beneficial topics covered on this week’s show:
- How the 80/20 rule is a universal principle applicable beyond business.
- Why you shouldn’t rely on quick-fix tactics that eventually become obsolete.
- How asking deeper questions and pursuing curiosity unlocks new insights.
- Why the best scientists maintain their curiosity and humanity.
- How meaningful connections and insights can emerge from following your passions.
Connect with Perry:
Guest Contact Info
X: @PerryMarshall
Facebook: facebook.com/perrymarshallcom
Links Mentioned: https://www.perrymarshall.com/
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Steven Rothberg is the Founder of College Recruiter job search site, which believes that every student and recent graduate deserves a great career...and that it should be easy and inexpensive for employers to hire them. Each year, more than 12 million students, recent graduates, and other early career candidates use College Recruiter to help them find part-time, seasonal, internship, and other early career job opportunities almost anywhere globally.
Steven founded the company out of which College Recruiter grew way back in 1991. He had just graduated from law school, passed the bar, and was working as a lawyer when he decided to get out of law to, as he says, enjoy his life. He invested almost all of his savings -- about $200 -- to buy business cards, letterhead, and a fax machine. He then convinced a number of departments at his alma matter, the University of Minnesota, to allow his little business to publish their official campus map for them. He gave the school the maps for free, they distributed them to students, and the company earned its revenues from the sale of advertising around the edges of the maps. That led to also publishing employment magazines called College Recruiter and that led to the first version of the company's website going live in 1996. By 2000, the company had shutdown the profitable maps and magazines to focus on the website.
Listen to this informative Sharkpreneur episode with Steven Rothberg about revolutionizing early career recruitment.
Here are some of the beneficial topics covered on this week’s show:
- How College Recruiter partners with affiliate sites, including college career services, scholarship sites, and other job boards.
- Why the average rate of applying to a job listing after viewing it is only 5%.
- How College Recruiter automatically distributes job postings to relevant partner sites based on job specifics.
- Why low-skill jobs see higher application rates than specialized roles.
- How AI has disrupted various industries, including job search and recruitment.
Connect with Steven:
Guest Contact Info
Facebook: facebook.com/EntryLevelJobs
LinkedIn: linkedin.com/company/collegerecruiter-com
Links Mentioned: https://collegerecruiter.com/
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Gregory Mohr is a visionary entrepreneur, Wall Street Journal Best Selling author, and the driving force behind Franchise Maven. Gregory's journey from a seasoned micro-electric circuit engineer to the CEO and founder of a thriving franchise empire is nothing short of inspiring. In his two compelling books, Real Freedom: Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth and Expert Resilience: How Entrepreneurs Are Leading the Future in Mind, Mastery, and Meaning. Gregory shares the central theme of his life's work: the transformative power of franchising. Drawing on his vast experience as a restaurant manager, engineer, and franchise owner, Gregory offers a roadmap to financial freedom through the strategic investment in franchises.
Gregory's early days as a restaurant manager marked the genesis of his expertise as a turnaround specialist for distressed businesses. His key insight? Success hinges on how employees are treated. This foundational principle became the cornerstone of his approach to business and franchise ownership – listen to your team, address their concerns, and treat them with respect.
This simple yet powerful philosophy laid the groundwork for Gregory's success in various ventures, from dry cleaners to storage units.
As the CEO and founder of Franchise Maven, Gregory has been a guiding force for hundreds of individuals and business owners, helping them navigate the complex world of franchising. His track record speaks volumes – 260 people empowered to open 500 franchise territories under his guidance.
Gregory's journey took a turn when, inspired by the Rich Dad/Poor Dad series, he pursued an MBA and transitioned from engineering to business ownership. The desire to own his own business led him to explore franchise opportunities, and with his firsthand experience, Gregory is uniquely equipped to guide others.
Having faced the pitfalls of ignoring critical criteria, Gregory candidly shares his own missteps. A business-to-business sales and service franchise, contrary to his preference for a home-based business, taught him valuable lessons. Through this experience, Gregory discovered his passion for investigating business opportunities and assisting prospective franchise owners in avoiding the pitfalls he encountered.
Listen to this informative Sharkpreneur episode with Greg Mohr about finding the perfect business fit.
Here are some of the beneficial topics covered on this week’s show:
- How owning a franchise is a great alternative to running an independent business because a franchise comes with a structured business model.
- How owning a franchise doesn’t take a full-time commitment or millions of dollars.
- Why it’s important to understand the franchise industry before investing in one.
- How prospective franchisees need to speak with multiple existing franchisees to get a true sense of the business.
- How it’s critical to explore various funding options and understanding the capital requirements for each franchise.
Connect with Greg:
Guest Contact Info
X: @Franchise_Maven
Instagram: @franchisemaven
Facebook: facebook.com/FranchiseMaven
LinkedIn: linkedin.com/company/franchise-maven
Links Mentioned: https://www.franchisemaven.com/
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The Anti-Woke Job Board Revolution: How Red Balloon Recruiter is Fighting Back
– The Sharkpreneur podcast with Seth Greene Episode 1097 Andrew Crapuchettes
Andrew Crapuchettes is a pioneer in the labor market data and analytics industry, and he is the visionary behind RedBalloon.
Mr. Crapuchettes began his career as a young Silicon Valley entrepreneur, building business process automation and selling 3D modeling software.
In 2001, Mr. Crapuchettes became a founding member and later CEO of Emsi (now Lightcast), which he transformed from a little-known consulting company of three employees to an international economic data firm with over 250 employees worldwide.
Mr. Crapuchettes not only pioneered the operational tenets that rocketed Emsi to success, but led the company through four successful transitions to two private equity firms, a strategic buyer, and a national non-profit, with each transition producing significant returns for the investors.
Mr. Crapuchettes has also contributed his talents to numerous other companies, some of which have led to additional strategic and MBO exits. He has taught graduate-level classes on 3D modeling and software architecture, and has served on the board of multiple non-profit organizations. He and his wife live in Idaho with their five children.
Listen to this informative Sharkpreneur episode with Andrew Crapuchettes about how RedBalloon Recruiter is leading the anti-woke job board revolution.
Here are some of the beneficial topics covered on this week’s show:
- How RedBalloon was created in response to cancel culture and corporate environments that penalize personal beliefs
- How RedBalloon helps create workplaces where employees can align their work with their values without fear of retribution
-Why the recruitment process includes an extensive onboarding call to understand their values and the culture they seek
- How using these insights ensures job postings and candidate outreach align with the client’s mission and culture
- How the business model and success of RedBalloon challenge the prevailing norms in the recruitment industry by offering a values-driven approach
Connect with Andrew:
Guest Contact Info
X: @RedBalloonWork
Instagram: @redballoonwork
Facebook: Facebook.com/RedBalloonWork
LinkedIn: linkedin.com/company/redballoonwork
Links Mentioned: https://www.redballoon.work/
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Peter Murphy Lewis is a fractional CMO, typically brought in when a CEO has an abundance of data and metrics from marketing but struggles to see the path to converting that into revenue or growth. This issue is prevalent across various industries, including travel, software, media, and even zoos and banks, which are more similar than one might expect.
Why did he name his consultancy “Strategic Pete”? Well, because "Tactical Ted" was already taken, because Ted isn’t his name and sometimes you need a lot more than just tactics to solve the big problems, so Strategic Pete to save the day.
In addition to his marketing expertise, Peter is the host of two TV shows. The first show, which has completed three seasons, was filmed across South America. The second show, set to launch in this month, was filmed in ten cities across the USA. Peter is also the producer and host of a documentary focusing on the long-term care space, which just premiered and called “People Worth Caring About.”
Listen to this informative Sharkpreneur episode with Peter Murphy Lewis about navigating the jungle of digital marketing.
Here are some of the beneficial topics covered on this week’s show:
- How marketing should focus on strategic storytelling that positions CEOs and executives at the forefront of their brand.
- Why marketing should be led by strategic, actionable insights instead of only focusing on data.
- How a company can increase its value through marketing strategies such as podcasts and partnerships.
- Why it’s critical to use proper digital tracking and integrate your marketing tools to optimize performance and reduce waste.
- How starting employees as interns allows them to nurture critical thinking and problem-solving skills.
Connect with Peter:
Guest Contact Info
LinkedIn: https://www.linkedin.com/in/petermurphylewis/
Links Mentioned: https://strategicpete.com/
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Katherine Miller is an attorney on a mission to change how people divorce and help them divorce with dignity. She is the founder of the Miller Law Group and a Director and Trainer with the Center for Understanding in Conflict. She has been working in the field of family law for more than 35 years as a mediator as well as an advocate.
Listen to this informative Sharkpreneur episode with Katherine Eisold Miller about transforming the divorce process.
Here are some of the beneficial topics covered on this week’s show:
- How negotiation skills in divorce proceedings are crucial to creating win-win outcomes.
- Why mediation can be a more productive way to handle family law cases.
- How it’s a misconception that divorce has to be an "Armageddon" style event.
- What makes divorce an opportunity for personal growth and reflection.
- Why empathy plays a role in resolving disputes in a divorce.
Connect with Katherine:
Website: https://miller-law.com/
X: @millerlaw_ny
Instagram: @millerlaw_ny
Facebook: https://www.facebook.com/MillerLawGroupNY
LinkedIn: https://www.linkedin.com/company/2945754
Links Mentioned:
https://www.miller-law.com/
https://understandinginconflict.org/
https://www.amazon.com/New-Yorkers-Guide-Collaborative-Divorce/dp/0692496246
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Brewing Success: Energizing the World with Bizzy Coffee
– The Sharkpreneur podcast with Seth Greene Episode 1094 Alex French
Alex French is an innovative thought leader, early adopter, and disruptor in all things consumer brands. Where others see challenge and hardships, Alex sees an opportunity to innovate, disrupt, and accelerate new ideas. With passions and expertise in health and wellness, food and beverage, technology, and the millennial consumer, Alex has had the opportunity to consult, lead teams, and launch businesses within the food and beverage industries.
Listen to this informative Sharkpreneur episode with Alex French about creating a fast-growing cold brew brand.
Here are some of the beneficial topics covered on this week’s show:
- How identifying a personal pain point led to Bizzy Cold Brew and its product market fit.
- Why understanding and engaging with your customers is crucial for your business.
- What strategies a company can use to differentiate itself in a competitive market.
- How to overcome the challenges of a consumer-packaged goods (CPG) brand.
- What marketing campaigns helped Bizzy Cold Brew increase brand awareness.
Connect with Alex:
Instagram: @bizzycoldbrew
Facebook: https://www.facebook.com/bizzycoldbrew
LinkedIn: https://www.linkedin.com/in/alexjfrench/
Links Mentioned:
https://www.bizzycoldbrew.com/
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Wilson Zehr is the founder of Zairmail, a company revolutionizing direct mail services by making mailing campaigns as easy as sending emails.
Wilson is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.
Listen to this informative Sharkpreneur episode with Wilson Zehr about the evolution of direct mail marketing and how Zairmail makes it more accessible for businesses of all sizes.
Here are some of the beneficial topics covered on this week’s show:
- Why integrating traditional mail with modern technology helps marketing campaigns
- What types of businesses benefit from using direct mail as a tool for businesses
- How Zairmail can help your business save time and money with software leveraging
- Why using first-class stamps and color in direct mail can increase engagement rates
- How Zairmail’s Speedy app simplifies the mailing process for even single letters
Connect with Wilson:
Website: https://www.zairmail.com/
LinkedIn: https://www.linkedin.com/in/wilsonzehr/
Links Mentioned:
https://www.zairmail.com/speedy
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Steve Robinson, former Chief Marketing Officer for Chick-fil-A, is the Chief Marketing Officer of S Robinson Consulting. During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company's growth from 184 stores and $100 million in sales to over 2,100 stores and $6.8 billion in annual sales.
Listen to this informative Sharkpreneur episode with Steve Robinson about his journey at Chick-fil-A, the challenges of growing a fast-food brand, and the strategies that led to Chick-fil-A's success.
Here are some of the beneficial topics covered on this week’s show:
- How valuable a marketing department can be when growing a business
- Why it is critical to move from transaction-focused to brand-focused marketing
- What goes into brand building and defining a corporate purpose
- How Chick-fil-A developed its unique operator model that impacts service quality
- What role iconic campaigns, like "Eat Mor Chikin", play in brand recognition
Connect with Steve:
Guest Contact Info
LinkedIn: https://www.linkedin.com/in/srobinsonconsulting
Links Mentioned:
https://srobinsonconsulting.com/
https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169/ref=sr_1_fkmrnull_1?crid=2S490OI1JNM5&keywords=covert+cows+and+chick-fil-a&qid=1553123926&s=gateway&sprefix=covert+cows+and%2Caps%2C134&sr=8-1-fkmrnull
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Brian Preston is the founder and host of The Money Guy Show and Managing Partner and co-founder of Abound Wealth Management. He started podcasting as a passion project in 2006 out of pure excitement to share the good news of financial strategy with the masses. Fast forward to today, and The Money Guy Show is its own enterprise, helping millions of individuals build wealth and own their time. When he’s not busy making the wonderful world of finance accessible to the public, you can find him spending time with his wife and two daughters, watching the latest movies, traveling with family and friends, and cheering for the University of Georgia Bulldogs.
Listen to this informative Sharkpreneur episode with Brian Preston about the secrets to financial planning success.
Here are some of the beneficial topics covered on this week’s show:
- How crucial it is to work with a financial advisor who has successfully applied their methods
- Why giving away valuable information for free builds trust and creates an abundance cycle
- How everyone should have access to financial education
- How forced financial scarcity is a strategy to automate saving and investing to avoid lifestyle inflation
- How there is a psychological aspect to spending and saving and why clients should find joy in their expenditures
Connect with Brian:
Guest Contact Info
X: @moneyguyshow
Instagram: @moneyguyshow
Facebook: facebook.com/themoneyguyshow
Links Mentioned: aboundwealth.com
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Kelly Resendez is an executive at Good Leap, a leading solar financing company, and a co-owner of Go Abundance Women, a mastermind community for ambitious female business owners and leaders.
Listen to this informative Sharkpreneur episode where Kelly Resendez discusses the origins and mission of Go Abundance Women, the importance of mindset in personal and professional growth, and the challenges faced by female entrepreneurs. She shares insights on maintaining work-life balance and overcoming self-sabotage
Here are some of the beneficial topics covered on this week’s show:
- Why vulnerability, accountability, and support are vital for female entrepreneurs
- What type of value you can gain from joining a Mastermind community
- How much mindset impacts growth and abundance in your life
- Why you need to practice having a positive mindset in order to see results
- Why having a vision can help you accomplish everything you want in life
Connect with Kelly:
Website: https://kellyresendez.com/
Instagram: https://www.instagram.com/kelly_resendez/
Facebook: https://www.facebook.com/kellyresendezofficial/
LinkedIn: https://www.linkedin.com/in/kellyresendez
Links Mentioned:
https://gobundancewomen.com/
https://www.downloadthepod.com/
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