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Welcome back to another episode of our podcast! Although we had a bit of a mishap while preparing for this episode (broken lamp anyone …?!), we recorded a new weekly update:
Dive into the launch of our Roman Holiday collection, a nostalgic homage to the iconic movie starring Audrey Hepburn and Gregory Peck. We just RElaunched this collection that we originally shot in 2015 in Rome with Marco di Filippo and Trine Skauen with models Dagny Johnsen and Riccardo China. Discover all sewing patterns here. In the podcast we share a little bit about that shooting and a cute moment during the rainy Rome days.
Embark on an exciting journey with Toni as she shares upcoming travel plans to Colombia and what we’ve learned from the Glossy Fashion Podcast analysis.
The links of this episode
* The original sisterMAG Issue 19 with the Roman Holiday Feature
* Roman Holiday Collection in our sisterMAG Patterns Shop and the little kiss on the cheek scene:
* Product Spotlight: The 19-7 VESPA Dress with front zipper and the new video about how to put facings into sleeveless dresses or tops
* The Glossy Podcast Episode
… and what we wore today:
TONI: 41-3 Paperbag Pants
THEA: 69-3 JOIE DE VIVRE Mini dress as a top
Have a lovely week and let’s hope for some better summer weather soon!
Yours, Toni and Thea
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Hello readers and listeners,
we were in a good mood (or just tired and chatty) when we recorded today, which led to a fun-filled discussion between us sisters and a lot of laughs.
We are bringing you up to speed on our recent activities and upcoming projects like a photoshoot that’s happening on Saturday with the highlight of finally showing you our highly anticipated 69-6 dress with four bows. We’ll also launch the Italian-inspired collection this week!
Navigating Social Media is another topic of this episode with our personal feelings about the world of Instagram reels as we share experiences creating content for both agency projects and sisterMAG Patterns.
Furthermore we are talking about a very special and dear-to-our-heart collaboration with Anita from Anita By Design, resulting in an exclusive product bundle in the shop featuring curated pieces from the Cosy in Vanilla collection. Find out how Anita's unique approach inspired a capsule collection and how you can snag the limited-time offer.
From our weekend visits to more literary discoveries, join us as we also share Toni’s guilty pleasure podcast about Trashy Divorces :D
Tune in for a lighthearted and informative episode packed with laughter and engaging discussions—a true "lustig-launige Episode"! Don't miss out—subscribe now and stay tuned for more episodes coming your way
The Links of this episode
* How to put in an invisible zipper Youtube Tutorial
* The iPhone Videography Course I subscribed – let me first see how it is ;)
* Our Anita By Design Product Bundle with five products – this is Anita’s Instagram Account
* Toni’s books and podcasts
* Jonathan Harr: The Lost Painting: The Quest for a Caravaggio Masterpiece (as told last week)
* Curtis Sittenfield: Romantic Comedy
* Podcast “Trashy Divorces”
… and what Toni and Thea were wearing today:
TONI: 32-2 Mini dress with long sleeves
THEA: 14-1 Standard Lapel Blouse, sleeveless version and the 67-9 Longuette Skirt without waistband
See you next week!
Yours, Toni and Thea
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We’re back with our Audio Diary podcast! In this summery episode, we dive into our favorite summer dresses to the behind-the-scenes of our impromptu reel shoot. Join us as we share insights, anecdotes, and updates from our daily lives.
Episode Highlights:
👗 Summer Dress Reels: We recently filmed some fun reels showcasing our favorite summer dresses. Tune in to Instagram to see our top picks and get inspired for your summer wardrobe!
🛍️ Fabric Shopping for Home Sewers: Clearing up misconceptions about fabric sourcing for home sewing projects. We’re working on a blogpost about our favourite fabric shops.
📚 Book Recommendations: We share Toni’s recent reads, including a fascinating book about the quest to find a lost Caravaggio painting.
👩👦👦 Personal Updates: From Thea's "Summer with Gusti" plans to Toni's exploration of Substack community events, find out what's keeping us busy outside of work.
Tune in to the episode into our everyday adventures! 🌞🎧 Don't forget to subscribe to our podcast for weekly updates, and reach out to us at [email protected] with any questions or feedback. Follow us on social media for more behind-the-scenes content and updates. Until next time!
Links of this episode
* The Summer Dress Reel on Instagram
* sisterMAG 19 Issue – if you want to find out beforehand which collection we are re-launching
* The Green Beauty Week – the website shows the project we did last year 2023
* The 40-4 Linen Wrap Top and the viral Pinterest Pin
* Toni’s Book Recommendation: “The Lost Painting: The Quest for a Caravaggio” by Jonathan Harr (via Amazon)
* Sézane Collection in collaboration with Momoni shot in the heart of Italy
… and what we were wearing today:
TONI: Handmade dress that does not have a pattern yet ;)
THEA: 37-4 Waisted dress with front pleats
Have a lovely May day! Yours, Toni & Thea
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Hey there, lovely folks! We're back with another episode of the sisterMAG Patterns Audio Diary, and this time, we're soaking up all the summer vibes due to lovely weather in Berlin. 🌞 Join us as we chat about everything from pattern testing for the Dapper Darling collection to our recent adventures in our hometown Freiberg.
In this episode, we dive into:
👗 The diverse range of patterns from our testers for the Dapper Darling collection, especially the stunning variations of our 65-4 B shorts.
📐 The evolution of our patterns over the years, from single-size patterns to inclusive sizing and detailed instructions.
👠 Fashion inspiration from the Gucci Cruise collection launch, featuring wearable yet chic designs.
🌿 Exploring lush green landscapes and quiet moments in Freiberg, reminiscing about childhood memories.
👗 Our outfit choices for the day, including the vibrant jungle fabric summer dress and handmade Indian sandals.
Links of this episode:
* The Dapper Darling Collection page with all tester’s projects linked
* Our Youtube Channel with full-garment tutorials
* All of our patterns that are already available in French
* The Gucci Cruise Collection in London, including a lovely video feature with Kate Moss and a full landing page with information
… and what we were wearing today
TONI: 37-4 Waisted dress with pleats in the skirt
THEA: 19-3 Summer Dress in Blue
Don't miss out on all the fun! Tune in to the full episode on Substack or Spotify. And as always, feel free to reach out to us with any questions or feedback. Stay tuned for more exciting updates next week. Bye for now!
👋 Yours, Toni & Thea
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Toni is back from holiday and it is again both sisters in front of the microphone. As this is our personal diary of business AND life, it is a heartfelt episode where Toni shares a bit about the consequences of hormone therapy after her difficult year of health obstacles in 2022.
Other than that it is unusually busy as we enter in the last week of heavy productions in our sisterMAG Studio life and Friday’s production coincides with the launch of our DAPPER DARLING collection that Toni and I modeled for ourselves! Maybe not the best date clash but we hope we get everything done beforehand.
We are still overjoyed with all the feedback from our testers and also had some lovely sewing projects from our community, e.g. the 69-1 DOLCE VITA dress made by Cortney from s.is.for.sew (first sneak-peek down below).
Let us know what interests you the most from our weekly audio musings and find all the links and side notes mentioned below.
Yours, Toni and Thea
The links of this episode
* We are preparing the DAPPER DARLING collection – if you want to get notified once it’s launched, subscribe to our sisterMAG Patterns Newsletter
* The 69-1 DOLCE VITA Strap dress with headscarf and this is a little sneak-peek to Cortney’s gingham version (s.is.for.sew)
* Podcast “Life with Marianna” – Episode with Jim Kwik “10 Ways to Supercharge your brain”
* Book Series “The Cazalet Chronicles” from Elizabeth Jane Howard (just search for it on your favourite book site ;) – the first book is called “The Light Years”
* sisterMAG Cover 65 with Lisa from vintage_dahling on the cover
* sisterMAG Issue 48 “Girl with the Pearl Earring” with images by photographer Saskia Sandrock (oh_hedwig) – who now also makes the loveliest little felt mice – have a look at her shop
… and what we were wearing today:
THEA: 48-6 Blouse with an oversized collar + 52-3 Cotton Coat
TONI: 65-11 Irregular plate skirt with plug belt
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Today is a bit different, as I - Thea - take the seat in front of the mic alone. Join me in her home, where we send warm birthday wishes to my sister and co-founder Toni, who's soaking up the Mediterranean sun in Sicily. Experience the sights, sounds, and inspirations of Sicily through Toni’s eyes as she explores local markets, enjoys seaside celebrations, and savors the region's rich artistic heritage.
Back in Berlin, let me give you an insider's look at the latest developments at sisterMAG Patterns, from pattern testing to product highlights like 31-3.
But it's not all business today – I also share personal anecdotes, from navigating parenting challenges (no kindergarten right now) to grappling with unexpected Pinterest tech glitches. Plus, get my take on the latest trends in the fashion industry, from TikTok strategies to the enduring appeal of luxury brands.
The links of this episode
* The exhibition “Blu Sicilia”
* Restaurant Avalata in Pozzallo
* The 31-3 Figure Hugging Dress with Sleeves and Una’s version (@unasewing2021 on Instagram)
* The Glossy Fashion Podcast “Week in Review” from 26th April
* Thea’s Pinterest Profile
* Cortney’s version of the 64-4 blouse on her @s.is.for.sew account on Instagram: here and here
… and what we were wearing today:
TONI: 37-2 A-Line Dress with bow in the back
THEA: 64-4 Very wide blouse with yoke
With warmth, humor, and a touch of Sicilian charm, you’re hopefully enjoying this episode of our Audio Diary!
Yours, Toni & Thea
P.S. Be sure to catch the latest updates from the sisters and explore their sewing patterns at sisterMAGPatterns.com or connect with us on Instagram sistermagpatterns.
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Hello back again in our Audio Diary. Toni shares her anticipation for a relaxing getaway to Sicily, where she plans to soak in the simplicity and beauty of Modica's Baroque towns. We also get a sneak peek into the family's charming Sicilian home and the recent renovations that await her discovery.
Back at sisterMAG Patterns, we experienced an overwhelming response to our call for pattern testers for the new 'DAPPER DARLING' collection, leading to a system shutdown due to high interest. Thea opens up about the challenges ahead, particularly with Toni being on vacation, and highlights the company's busy schedule.
Be sure to catch the latest updates from the sisters and explore their sewing patterns at sisterMAGPatterns.com or connect with us on Instagram sistermagpatterns.
The links of this episode:
* If you want to know more about our favourite region in Sicily: it is called “Val di Noto” with towns like Modica, Noto, Siracusa, Ragusa …
* Podcast “American Scandal” and “This American Life”
* The Max Mara Spring/Summer Collection and the utility (garden :D) bag – which outfit would you like to recreate? I’ll talk to Evi about the needed patterns … ;)
* The sisterMAG Patterns Safari Collection
… and what we were wearing today:
TONI: 60-5 Pleated flared skirt with wide waistband and punch needle embroidery
THEA: 66-4 Camping Blouse, a Levis jeans, 41-6 Oversized blazer without lining, 61-4 Hooded soft shell coat
As we stitch this episode to a close, we hope to leave you with some threads of inspiration. Until next time, keep your patterns adventurous and your stitches bold. Goodbye! Toni & Thea
P.S. You can also listen to the podcast on Spotify now!
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April weather proofs to be unstable, thus we still have a desire for cosy patterns for every day. Toni saw some blooming wisteria this weekend and Thea is recovering from a dentist's appointment. What made us happy this week? Some lovely reels from French bloggers Valentine & Cindy of our product of the week – the 65-4 Wide Shorts with cut waistband, which we just updated with French language and some new features.
We are talking about re-grouping for the new pattern testing round, Toni’s new topic for her so-called “reading cycle” and re-watching some 90s favourite TV-Show.
Enjoy!
Links of this episode:
* The 65-4 Wide shorts with cut waistband and the Colors in the City Collection
* Valentine’s Instagram reel about her outfit with these shorts @happy_as_a_bee_
* Cindy’s Instagram reel about an outfit sewn in less than 2 hours @ledressingdecindy
* The Prada Spring/Summer collection we’re talking about
* The countryhouse that Toni & Alex visited for lilac and wisteria sightings: Park Sacrow & the Heilandskirche am Port von Sacrow
* Watching … Frasier (1993)
… and what we were wearing today:
TONI: The 46-1 Palazzo Pants with slanted pockets with the 67-1 Lapel collar blouse with French cuffs
THEA: The 41-5 High Waisted Trousers and 66-4 Camping Blouse with the 57-1 Jacket with wide shoulders painted with flowers from our cover of sisterMAG N°57
Yours, Toni & Thea
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Spring has finally arrived in full swing and we are celebrating the fact with our SIX DRESSES in SIX DAYS week here. In today’s episode of our Audio Diary we go a little bit more into detail about this latest mini collection, the street style shoot we did on Sunday and the pattern testing that’s coming up. And of course there are also some book tips and a fashionable color we might have to incorporate in our wardrobe more often!
Links of this episode:
* The Six Little Dresses Collection Page on sisterMAG Patterns
* The hospital we ended up shooting on Sunday
* The 69-1 DOLCE VITA Strap Dress with headscarf
* Kate Betts: “My Paris Dream” – the book, Toni is currently reading
* The @editorialist posting on “How to Wear Butter Yellow”
… and what we were wearing today:
TONI: The last dress that will be featured on day 6 during our SIX DRESSES week: 08-1 Little dress with polo closure
THEA: Styling the 65-10 blouse with large collar and pockets with some butterbloom yellow pants and Bensimon tennis shoes
With love and creativity!
Yours, Toni and Thea from sisterMAG Patterns
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After the long Easter weekend, we are welcoming you to the sisterMAG Patterns Office with a lot of inspiration and plans for the upcoming weeks. We are right now planning our new mini capsule collection of Little Black Dresses (sign up to our newsletter here to get the news right away), a small shooting with men’s fabrics used in unorthodox ways and are sharing some of our favourite books and podcast episodes at the moment.
No images of Sicily yet from our mom – but as they are renovating a bathroom it might take a while for fashionable snaps :D.
The links of this episode:
* Our April Grid on Instagram with a sneak-peek to the new dress sewing patterns launching end of the week
* The 52-3 Unlined Cotton Coat and the 60-6 Breeches
* Photographer Jaclyn Locke’s portfolio
* The Instagram Interior Challenge from kitschcanmakeyourich
* Toni’s book about the Marchesa Casati “Infinite Variety”
* Podcast Episode “How I Built This: Jo Malone”
* Fotografiska Museum in Berlin with current exhibition about Miles Aldridge
* Catwalk Show Spring/Summer from Miu Miu (Images via catwalkpictures.com)
… and what we were wearing today:
TONI: A cool business outfit with our 68-6 Knit sleeveless shirt with epaulets and pocket and the 41-7 Slim fit business trousers with pockets
THEA: A very old pencil skirt in patchwork silk – the closest pattern to this old sewing project is our 67-9 Longuette skirt without a waistband
With love and creativity, Toni & Thea
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Hey there, wonderful readers! Welcome back to yet another sisterMAG Patterns Audio Diary. In this week's episode, we're diving into our fourth week of adventures, from Easter plans to creative home projects and everything in between.
Discover the product of the week, get a sneak peek into future plans, and explore the colorful landscapes of Sicily through our mom's upcoming road trip.
So grab your favorite beverage, cozy up, and tune in as we take you on another journey through sisterMAG Patterns Audio Diary.
The links of this episode:
* sisterMAG Patterns 61-8 Blouse with ruffled neckline
* New Youtube Playlist with step-by-step videos on how to sew the 14-1 Lapel Collar Blouse
* Podcast “I’d Rather Be Reading” auf Apple Podcasts
… and what we were wearing today:
TONI: A veeery old handmade corset over our 66-1 Mini skirt with crease and four pockets
THEA: The 41-3 Paperback pants with 23-6 Costume Jacket in 2 variants
With love and creativity, Toni and Thea
P.S. If you hear any background noise, that’s Thea’s little son who our colleagues were looking after while we recorded ;) – thanks for that again!
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Welcome to our cozy corner of the sisterMAG Audio Diary. We're thrilled to have you join us for another episode of sisterMAG Patterns Audio Diary. This week, we're diving into the ups and downs of our daily lives, sharing insights, challenges, and moments of inspiration.
As sisters navigating the world of design and entrepreneurship together, we're excited to offer you a glimpse into our world. From launching our latest collection, "Cozy in Vanilla," to tackling the ongoing task of keeping patterns updated, we're here to share it all with you.
But it's not just about business. Whether it's sharing personal projects for Thea’s son or discussing Toni’s latest hobbies (Italian lessons, anyone?), we love bringing you into our lives and sharing the journey with you.
The links of this episode:
* Collection “Cosy in Vanilla” finally launched – you can also find the projects from our community at the bottom of this page
* Podcast Episode with Heather Kaminetsky, North American President of mytheresa.com
* Our Youtube channel sisterMAG Patterns
* Bee embroidery pattern Thea plans on using for her son’s dungarees: “The Embroidered Garden” by Kazuko Aoki
* One sneak-peek of the discussed bow that Evi designed:
… and what we were wearing today:
TONI: 05-1 Wrap skirt with embroidery (that is not yet in the shop – would you be interested in that pattern?) + 65-3 Crochet sweater with free tutorial in sisterMAG
THEA: 69-4 Jumper with inserted collar
So grab your favorite drink, get cozy, and join us on another adventure with sisterMAG Patterns Audio Diary.
With love, Toni and Thea
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Welcome back to sisterMAG Patterns Audio Diary, where sisters Toni and Thea share their weekly musings, reflections, and discoveries.
In this second episode, we delve into various facets of our lives, offering insights and personal anecdotes with a new structure and some lovely links:
* What’s happening this week?
* Our biggest challenge right now
* Personal product of the week
* Quick glance at near future plans
* Getting personal – what have we read/heard/seen that was inspiring?
* What are we wearing today?
The links of this episode:
* New collection “Cosy in Vanilla” launching on Friday at www.sistermagpatterns.com
* Updated pattern of 64-3 Lapel collar blouse with pleats in the front
* Podcasts that we listened to: How I Built This, The Great Creators (Audra McDonald) & Shopify Masters (GOGO Sweaters)
* Ana Munoz Book “OPEN”
… last but not least: what we are wearing during this episode:
TONI: 67-6 Short jacket with cut sleeve, peplum look and velvet collar
THEA: 14-1 Lapel collar blouse (hacked with shoulder pads)
Hear you next week!
Toni & Thea
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Introducing our new audio format featuring the two sisters, Toni and Thea! Join us weekly as we dive into the latest updates about sisterMAG Patterns, share insights into our personal lives, and explore everything from fashion to lifestyle. Tune in for a delightful blend of creativity, laughter, and sisterly banter.
LINKS of our first diary:
* First fashion spread in sisterMAG No.1: Fashion Spread
* Beautiful hotel we stayed in in Austria: Comodo Hotel
* The dress that Toni is wearing: 66-8 Eight-Panel Dress
* Estelle @madeinestel with her Six-Panel skirt: Reel on Instagram
* Toni in Milan in the 66-8 dress with a white blouse: Instagram Post
* Jacket 67-6 Rounded shoulder jacket with peplum effect from sisterMAG Patterns
* Twill Fabric from Sebastian Textiles in Pink
… last but not least: what we are wearing during this episode:
TONI: 66-8 Eight-panel dress
THEA: 09-4 Slim dress with bodice piece
See you next week!
Toni & Thea
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neu3bauer.substack.com
