Episoder
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Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.
A little more about unconventional marketer and Forij founder Parker Olson...Welcome to today's episode featuring a truly unique figure in the world of business, Parker Olson. He's not just any entrepreneur; he's a cereal entrepreneur with a deep-seated passion for unconventional marketing tactics. And when I say cereal, I'm talking literally – he's the innovative mind behind Forij, a thriving granola brand.
Parker's journey in mastering unconventional marketing tactics is nothing short of remarkable. From handing out product samples to kayakers mid-swim to commandeering the cabin crew's microphone on flights, his methods are as unconventional as they are effective. He even embarked on a cross-country adventure in a Forij-branded Mazda van, making stops across the United States to engage with buyers directly – all epitomising the essence of cost-effective, high-impact marketing.
In our conversation, we delve deep into the realm of these unconventional marketing tactics. We'll explore the creative process behind Parker's innovative ideas, how he assesses the return on investment of such unique strategies, and why he believes in the power of simple tools like a $10 whiteboard to drive massive marketing success.
And there's more – for an exclusive glimpse into our intriguing discussion, check out a captivating video snippet over at Patreon.com/MarketingPodcast.
So, without further ado, let's dive into the world of unconventional marketing tactics with the master himself, Parker Olson.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion!
A little more about Bunster's Worldwide founder Renae Bunster ...During a holiday through central America in 2011, Aussie journalist Renae Bunster fell in love with the delicious fresh hot sauces from the region.
Upon returning home she couldn’t find anything that came even close, so like all good entrepreneurs, she began making her own, calling it Shit The Bed! Friends who'd never even liked chilli before were suddenly kicking down her door, and it quickly turned into a thriving business with orders coming in from all over Australia.
In fact, when I first interviewed Renae in episode 401, she was already selling $8,000 worth a day, and was the number one selling hot sauce on Amazon Australia ahead of the giant Sriracha! Realising she was on to something, she sent a load over to the US and Shit The Bed quickly became number one on Amazon USA!
Today, the Bunster hot sauce empire is thriving with new flavours added, supported by a huge national distribution including Woolworths, plus Renae has extended the brand into pre-mixed cocktails and a dedicated Tequila brand with flavours including Peanut Butter and Fruit Tingle!
So sit back as Renae shares how she’s gone about building her empire, along with how she’s raised $3.7M through equity crowd-funding, and how she got her hot sauce brand featured on Hot Ones, one of YouTube's biggest channels.
As always, you’ll find a video snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast.
Enough from me, let’s go meet Renae …
Resources mentioned in this episode ...Built To Sell interview with John Warily
Working Backwards interview with Colin Bryar
Hot Ones YouTube channel
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well. If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s a smartly dressed episode 661 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about New York stylist Nicole Russo...Today’s special guest, Nicole Russo, is a fashion stylist based in New York who is all about helping business owners look and feel like the rockstars they truly are, regardless of their size or what's held them back before.
From the Saudi Royal family to Google big shots and even New York Times executives, she’s dressed them all and left them pretty damn happy with themselves.
So if the idea of looking sharper, smarter or more business-like appeals to you, then you’ll love what Nicole has to share including:
What’s the right look for you and how to get it important Examples of how a change in one’s appearance resulted in a measurable ROI How styling advice differs by industry How to change your look based on the business setting When should a business have branded uniforms Whether we should dress to match our clients And of course some simple hacks to get you looking sharp pronto!As always, you’ll find a snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast.
I kicked things off by asking Nicole how she turned some bad dates into a successful styling business …
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Mobile Skips owner Jacob Spencer ...
Eight years ago, and without any industry experience, Jacob Spencer bought the underperforming Mobile Skips business.
This year it will turn over $8 million, thanks to his 17 very motivated franchisees across Australia, a lucrative Bunnings contract and his very own and unique skip bin design.
Now … if you think there’s nothing to learn from a mobile skip business, then you could not be wronger!
Jacob, who’s incredibly humble about his business achievements and marketing know-how, has built a highly profitable business off the back of some very clever, yet simple, concepts. Concepts, that as you’ll see, have made it hard for others to replicate. And concepts that you can apply immediately into your business.
So seriously, grab a journal, as you’re about to discover so much business and marketing gold including:
Why choosing to do less creates an untouchable business The power of offering a celebrity service (and that’s not what you think) What you can learn from Janine Allis and her Boost Juice empire How to create a brand that attracts the right people Jacob explains how he’s encouraged over 5,000 Google reviews And you’ll hear yet another example of a compelling customer experienceA big thank-you to past guest and founder of Lord of the Fries, Amanda Leigh-Walker, for bringing Jacob and his business to my attention.
Oh, and a reminder that if you’d like to watch this interview, then simply join my small business owner Membership at Pateron.com/MarketingPodcast. The first 7-days are free.
I started off by asking Jacob why rubbish removal?
Resources mentioned in this episode ...Product Review website Jacob mentioned
Geoff Ramm's book on Celebrity Service
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cover one very important point. One that if you truly get your head around, your business life will never be the same again. It’s an inspiring episode 659 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Real Base co-founder Frank Greeff ...In episode 655, I interviewed ex-chef Frank Greeff, who with his two brothers, created and sold a real estate marketing business for $180M, risking their parent’s business along the way. If you’re yet to listen to that chat, I’d encourage you to do so.
Based on your feedback, it’s clear that you guys loved Frank’s story BUT, it’s also clear that I didn’t go quite far enough, as this note from long-time listener Ben Minutoli makes clear. Here’s what Ben had to say …
“Hey Timbo, please tell me you have plans on getting Frank Greeff back on the show again soon?
We went the whole episode hearing about his business and how he built it up from nothing and sold it for a fortune and all the lessons along the way.
But then, right at the end, Frank drops the bombshell that he’s planning to write and sell a cookbook, to raise a million bucks for charity in less than 2 months, and to do that he has hired a videographer and will be doing content marketing costing up to $300,000.
Ohh mate!!!! You need to get him back on so we can hear about what he plans to do and why he decided to go that way.”
Well Ben (and others) your wish is my command.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-profile collaborations to redefine the escape from modern stressors through the power of nature. Tune in for inspiration on cultivating impactful partnerships.
A little more about Unyoked's founder Chris Grant ...In 2017, Chris Grant and his twin brother Cam embarked on a venture to redefine our connection with nature through Unyoked, with strategic partnerships at the heart of their mission. Unyoked’s off-grid, minimal impact cabins, strategically placed in the midst of unspoiled landscapes, offer a respite from the relentless pace of modern life, serving as a bridge back to the ancient calm of the wild.
With a growing portfolio of 100 bespoke cabins across three countries and over 35,000 stays, Unyoked's journey has been bolstered by strategic collaborations with the likes of Matthew McConaughey and tech titan Apple. These alliances have not only amplified their reach but have also affirmed their innovative approach to merging tranquillity with enterprise.
This expansion and recognition as leaders of innovation have been fuelled by a recent $28 million funding, earmarked for a European venture. Chris and Cam's recognition in The Australian's Top 100 Innovators for two consecutive years speaks volumes of their vision.
In our conversation, I explore with Chris the challenges of transitioning from corporate life to carving a path in the wilderness, underpinned by strategic partnerships that transform and transcend.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ads, this is an episode you can't afford to miss!
A little more about StudioHawk's founder Harry Sanders ...If you’re new. Firstly, welcome. Thanks for dropping by.
Secondly, Harry’s Australia’s leading authority on SEO. He’s the founder of StudioHawk - Australia’s most awarded SEO agency. He started Hawk Academy - Australia’s best DIY SEO resource for small business owners.
Plus he has deep connections into all things Google.
So strap ina as Harry explains what the September 2023 Google update means for your business. Hint. Create online content that helps your precious customers make an informed purchase decision.
He also explains the importance of EEAT, standing for experience, expertise, authority & trust.
He takes us through Google’s new SGE - Search Generative Experience.
And to top things off, he shares some digital PR case studies that are getting solid backlinks for StudioHawk clients.
And BTW, if you’re not a StudioHawk client, but you like the idea of being and staying on page one for key search terms, then check-out StudioHawk.com/Timbo for Harry’s exclusive listener package.
I start off by asking Harry how us small business owners should think about SEO.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Shhh Silk's founder Olivia Carr ...Righto, at this point I normally rabbit on about supporting the work I do for small business by joining my Membership over at Patreon.com/MarketingPodcast. But I have something so much more important to share with you, especially if you’re looking for new and effective ways to put your business on the map OR simply if you want to add more fun to your marketing.
Olivia Carr is the founder of Shhh Silk. An online / offline business that sells silky things that help you sleep - eye masks, pillow cases, etc. It’s turning over around $2M a year and has seven staff. But that’s not important right now.
What is important is the way she goes about building the business, through fun, Guerilla-type marketing ideas. And she has plenty.
From driving right up to the front door of the Kardashian’s house unannounced, to flying a plane towing a promotional banner over the Melbourne Cup, Olivia is a huge believer of out-of-the-box thinking.
Her mantra is to do what other business owners aren’t willing or haven't even thought about doing. That’s where the clear air is.
Now, a couple of things to note … Olivia has written a book called Self Made which you’ll hear referenced a few times, plus she’s endured a troubled upbringing, postnatal depression, and she’s a fellow sufferer of anxiety … all of which we touch on in the early stages of this very personal chat.
If you are doing it tough, or you are triggered by any of this discussion, then please talk to a friend, or call your local support service which in Australia is Lifeline on 13 11 14.
Let’s go meet Olivia Carr.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Eleven years ago, Frank Greeff was a chef. Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about RealBase co-founder Frank Greeff ...Today’s special guest, Frank Greeff, used to be a chef who, with his two brothers ten years ago, started a business (from scratch) called RealBase, helping land rats, sorry I mean real estate agents with their marketing. It grew to 350 staff, turning over 35 million annually, and was then acquired by Domain.com.au for $180 million last year. Frank, welcome … I have so many questions! Why don’t you start by giving us the one-minute Realbase pitch, and telling us how the idea came about.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about this episode
First and foremost Ben Leonard is an ecologist by trade, and a self-confessed whale and dolphin nerd.
Thanks to a health scare, he’s also the founder of Beast Gear, an online business, built on a laptop, in a cupboard, in his spare time, with an initial £1,000 investment.
Three years later, Beast Gear was turning over more than £4 million at which point Ben achieved business’s Holy Grail …. and exited for life on a hammock.
Well, that’s not exactly true … whilst he did exit with a nice little earn, he’s already in the throes of at least two more online business ideas … one which I absolutely love.
Oh, and he’s also written a book titled Quit Stalling & Build Your Online Brand. What is it with these millennials?!
In this chat, Ben generously shares where the idea for Beast Gear came from, how he scaled using chatbots and Instagram, why a huge fitness brand tried to sue him and failed, plus he’s a big fan of the business learnings from Sonic the Hedgehog!
With all this success, and with so many eCommerce stores out there, I started off by asking Ben whether it’s too late for the average Joe to start one.
Links Mentioned
Grab a copy (plus some free goodies) of Ben Leonard's book Quit Stalling And Build Your Online Brand.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It’s another artificially intelligent episode 653 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about this episode
As you’re probably experiencing yourself, AI continues to be the talk of the town.
You only have to visit any social media platform to see friends and colleagues boast about what they’re achieving thanks to their new found best artificial friend, the amazing images they’ve created and the crazy amount of time they’re saving by using the likes of ChatGPT.
There’s no doubt AI is saving us all a bunch of time, and enabling us to get shit done that we never dreamed possible.
But are you getting stuck on the AI treadmill?
Or are you being super smart in the way you’re using it?
Well today, myself and past guest (from episode 630) Troy Dean of Agency Mavericks continue the AI discussion. We discuss:
How smart business owners are using AI. The interplay between human and machine, and the importance of being a good prompter! I share the results of a research study I did amongst my Facebook Tribe and LinkedIN followers, who revealed how they’re benetting from AI And we talk about how to get started with AI if you haven’t already.And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview (plus access a bunch of other marketing goodies) over at Pateron.com/MarketingPodcast. There’s a free, no-obligation 7-day trial, then it’s 47 tax-deductible dollars per month.
Links Mentioned
Learning Studio AI - Transform any subject into a stunning online course
Holly Hires - AI powered virtual recruiter
Task Ade - Unlock the power of generative workflows, task automation
Google Duet - An always-on AI collaborator that provides help to users of all skill levels where they need it.
Opus - Turns long videos into high-quality viral clips
Product Hunt - From poetry writing to tackling tedious tasks, AI apps can automate almost anything
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Canva founder Melanie Perkins ...In 2006, Melanie Perkins was a troubled 19 year-old teenager. Not by the usual stuff that troubles most people of that age. Oh no … something much more serious.
Melanie was troubled by the fact that desktop publishing software (like Adobe, CorelDraw and Photoshop) was complicated and hard to use. So, like any smart, young entrepreneur, she came up with a simple, elegant solution … starting small by launching a business making high school yearbook design easy.
It was a huge success, and following an unexpected meeting with a venture capitalist, she found herself able to pursue her original idea and the chance to take on the software industry giants of the desktop publishing world.
Fast forward to 2023, and Melanie’s online design platform Canva, has recently been valued at $25.5B, she employs over 2,500 staff who have no working hours or dress code, Canva has over 135 million active users … and here’s the interesting bit … Melanie thinks she’s only just scratched the surface of what’s possible.
This interview is from 2019 when I caught up with her in Canva’s new inner-Sydney 7-story office which resembles something more of an oversized cubby house for millenials, complete with a very cool rooftop garden, full commercial kitchen pumping out two home-cooked meals a day, a very funky, well-stocked bar, and all types of meeting booths and rooms and pods full of young folk getting stuff done.
I started off by asking Melanie what it feels like to be the founder of a company that (at the time) was valued at a tiny $3B?
Oh, and here's the transcript of my interview with Melanie Perkins of Canva.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Category Design expert author Christopher Lochhead ...If you’re a regular listener of this podcast, you’ll have heard me bang on about the power of owning a niche an inch wide and a mile deep.
Well, you no longer need to take my word for it, as we’re about to hear from a world-leading expert on this exact topic or as he likes to call it …. Category Design.
Christopher Lochhead is a dyslexic paperboy turned three-time Silicon Valley public company CMO and investor / advisor to 50+ startups; however he’s best known as the Godfather of Category Design, having written numerous best sellers including Niche Down, Play Bigger and The 22 Laws of Category Design; he publishes a newsletter on the topic, plus he has a podcast called Follow Your Different.
Get ready for a captivating conversation on how to think differently and why seeing the world through a category design lens can change the course of your business and your life.
And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview over at Pateron.com/MarketingPodcast. There’s a free, no-obligation 7-day trial, then it’s 47 tax-deductible dollars per month.
Righto, here’s Christopher explaining what category design is and how it differs from niching.
Businesses that make this podcast possible
eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites.
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategically stupid episode 650 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Go For Stupid author Steve Sims ...Steve Sims is the visionary founder of the world’s first luxury concierge that delivers the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He is also author of a fantastic book on how and why to set ridiculous goals, aptly titled Go For Stupid: The Art of Achieving Ridiculous Goals.
Previous interviews with Steve Sims:
A simple referral marketing technique | 236
How to get Elton John as a client | 452
Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. From organising a private dinner in front of Michaelangelo's David to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement?
You’ll also discover:
How to get out of your own way The right questions to ask when starting a new project The habits of highly successful people Plus Steve describes his Speakeasies that have had him take paying clients into the world's most famous brothel and a level 4 high security prison.Oh, and one last thing. Despite Steve’s pommy accent and a network of people any of us would kill for, he looks like he’s just stepped off a Harley and is ready to rumble!
I started off by asking Steve why he loves to be laughed at!
Businesses that make this podcast possible
eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites.
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about BindiMaps Co-Founder Mladen Jovanovic ...
So I know I’ve set up today’s special guest Mladen Jovanovic of BindiMaps, as a B2B sales expert. And he is; and you’re going to love the tips he shares including a super simple formula for ensuring your prospects feel understood, and why focussing on your staff first is also good for B2B selling.
Buy Malden's B2B Sales Tips Training Course here.
But Malden is also the co-founder of a very unique business. Called BindiMaps, think of it as Google Maps but for the indoors. That’s right, BindiMaps starts where Google Maps finishes. It maps large buildings, shopping centres, hospitals, sporting venues and so on, and delivers these maps via an app. I do love the never ending ways people make money!
Launched in 2019, the business employs 19 staff, has offices in Sydney and Melbourne, and has mapped indoor locations across Australia, New Zealand and Europe.
So lean in as Malden shares the BindiMaps origin story, why the original target audience quickly changed once they went live, and how they’ve gone about selling a complex product to an infrequent buyer.
And just a reminder that all Silver-arma Members of my Small Business owners Membership can watch the full video of this interview over at Pateron.com/MarketingPodcast (in fact, it’s been up there for a week). It’s 47 tax-deductible dollars per month, and you can trial it free for 7-days.
Righto, let’s go meet BindiMaps co-founder and B2B sales expert Malden Jovanovic …
Last Week's Episode of The Small Business Big Marketing Podcast
Old School Marketing Strategies Built This Rock Solid Stone Empire | 648
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As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
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Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It’s a not-so-rocky episode 648 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Gitani Stone Owner Jason Gittany...
As an immigrant tiler, Jason Gittany’s father started Gitani Stone in 1974. At the time, it was a modest business providing exceptional supply and installation of marble stone bench tops and other stone products to homes across the Sydney metropolitan area.
Fast-forward to 2023, and Jason’s now running the business, having taken it from a modest one man show, to now one of Australia's premier, family-owned stone suppliers and installers, employing 60 staff, and turning over $40 million annually. They even own their very own Australian quarry, whilst still importing from a quarry outside of Florence, Italy where Michaelangelo once acquired his own stone for the likes of creating David and other famous works.
In this candid chat, Jason shares what he calls his steady strategies for growing the business to where it is today, how he builds loyal, trusted client relations, and how he targets both B2C and B2B customers, each one requiring something just a little bit different.
I started off by asking Jason what the most extravagant project Gittany Stone has ever delivered.
Last Week's Episode of The Small Business Big Marketing Podcast
AI For Small Business: A Beginner's Guide with Dr Catriona Wallace | 648
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Book Tim Reid - Keynote or conference emceeing
As always, thanks for your support. May your marketing be the best marketing.Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and definitely artificially intelligent episode 647 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about world-leading AI expert Dr Catriona Wallace …
In October 2022, we were all happily going along running and growing our precious businesses. Writing copy, creating content, SEOing, PPCing, recruiting, targeting, selling, pricing and so on. Then in November, ChatGPT launched and AI became the most talked about thing since, well … the Internet itself!
But what really is AI? What types of AI are there? How do they work? Can they be trusted? How can they help your business grow? Should you be scared or excited? Or both? How can you use ChatGPT to your advantage? And what other AI applications are out there? So many questions!
Fortunately, today’s special guest, Dr Catriona Wallace is a world-leading AI expert. She’s also a Shark on Network Ten’s hit series Shark Tank. She’s LinkedIN’s top voice on Technology. She’s Chairperson at BOAB AI, a VC firm investing in AI startups. The author of the best selling book Checkmate Humanity. Founder of the Responsible Metaverse Alliance. An advocate for the psychedelic renaissance. And she’s the mother of five.
You honestly could ask for a better person to help us navigate this brave new artificially intelligent world.
For those of you who are silver or gold Members of my small business owners Membership, you can also watch the video of this full interview. It’s been up there for a week. If you’re not a Member you can become one in less than 30 seconds over at Patreon.com/MarketingPodcast.
I started off by congratulating Dr Catriona Wallace on her Shark Tank success.
Last Week's Episode of The Small Business Big Marketing PodcastHow (& why) to target small compounding growth initiatives not short-term sales with Ferndale’s Leigh Edward | 646
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Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites
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As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The (14 year-old, award-winning) Small Business Big Marketing podcast, that wreaks of the sweet, sweet smell of success!
A little more about Ferndale Food's Owner Leigh Edward...
I can’t really put my finger on it, however there’s something about the way regional-based, family-owned businesses are run that I find a joy to hear about.
Whilst I’m generalising, the owners of these types of businesses seem to go about growth a little differently to those in the big smoke, that aren’t family run.
They’re often run on a strong set of values passed down through the generations, they’re in less of a rush (to do anything, really!) than their big city cousins, and they create great working environments that attract good, quality staff.
Today’s special guest, Leigh Edward, second-generation owner of Ferndale Foods in regional Victoria is a great example of this. Started in 1995 by Leigh’s old man in response to a gap in the market for low-sugar confectionery products, Ferndale is the creator of global confectionery brands including JILA Mints, JOLS Pastilles, Licorettes and they even produce Blitz Mints for supermarket chain ALDI.
Turning over 35 million dollars annually and employing over 60 staff, this is a great story that builds on the message of last week's episode with Mez from Wholesome Bowl… stick to your values, avoid being anything you’re not and slowly build a business loved by all.
We cover plenty of marketing ground in this chat with Leigh including his approach to branding, packaging, innovation, risk-taking and manufacturing, plus he has some solid insights into how best to navigate the fragmented media landscape we’re all confronted with.
Last Week's Episode of The Small Business Big Marketing PodcastHow to slowly launch a successful FMCG brand with Wholesome Bowl's Mez Jamali | 645
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Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites
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As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
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See omnystudio.com/listener for privacy information.
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Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Wholesome Bowl Co-Founder Mez Jamali...
Righto, let’s meet todays’ special guest. His name is Mez Jamali, and like so many small business owners, he’s full of courage and passion for what he’s building. And I love that! Mez is the co-founder of Australia's newest instant noodle brand - It’s called Wholesome Bowl …. and the offering, right now, is simple. Packets of chicken and beef flavoured noodles with the added benefit of being nutritionally good for you thanks to the inclusion of fibre, protein, vitamins and minerals.I know what you’re thinking... Come on Timbo, they’re instant noodles. How can they be healthy?! Well, put any limiting beliefs aside, as it’s Mez’s approach to launching a brand in the cut throat world of FMCG that’s most interesting. I mean, come on, think about some of the challenges he faces:
Finding a manufacturer when he’s got no track record. Getting distribution across independent stores as well as the big multinational supermarket chains. Going up against brands like Maggi who’d happily knock him off in a heartbeat. All this using his own money and on a very modest budget.No matter what business you’re in, there’s plenty to learn from Mez’s approach; especially his focus on nostalgia. More on that shortly. I stared off by asking Mez, what inspired him to become the instant noodle guy?!
Last Week's Episode of The Small Business Big Marketing PodcastReality TV Veteran Dan Munday On How To Generate Big Ideas | 644
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Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites
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As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
P.S. Tell me what marketing is working for you - 0480 015 150.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
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Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice and Real Housewives. It’s a big-thinking episode 644 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about reality TV veteran Dan Munday ...If you’re a long time listener of this podcast, you’ll know how much I love and respect the power of a good idea. This dates all the way back to my first job in Australia’s largest advertising agency where ideas were all we had; and we charged handsomely for them.
Whether we’re talking about an idea for a new business, a new product or service, a campaign headline, a promotion, or maybe you’re just looking for a more creative way to tell your story, a good idea is worth its weight in gold.
Today ideas are more important than ever, with competition in every industry, every category, every market at an all time high; and, in a world of sameness, a great idea can be your point-of-difference, positioning you well away from your competition.
But where do good ideas come from?
To help answer that, let’s meet Dan Munday, a twenty year veteran of reality TV, working on global hits including Survivor, through to The Apprentice (which one ex-President hosted) and Real Housewives.
Dan’s involvement in these multi-gazillion dollar franchises included designing the shows’ look and feel, creating the challenges, helping integrate brands in order to get commercial outcomes; plus the development and pitching of new shows in this sought-after space.
Now working as a freelance creative, Dan recently launched The Sunny Coast Showdown - a film and TV talent incubator.
So lean in as Dan and I explore the art and science of generating, and pitching, big ideas.
I started off by asking Dan what’s been his most memorable career highlight?
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Last Week's Episode of The Small Business Big Marketing PodcastSexual Well-Being Entrepreneur Hugh Crothers Is Disrupting A Category Full Of Stigma | 643
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
P.S. Tell me what marketing is working for you - 0480 015 150.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
- Se mer
