Episoder
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LISTEN TO THIS EPISODE IF YOUâRE STUCK IN A LAUNCH CYCLE BUT YOUR INVENTORY ISNâT SELLING
You keep launching new products for a quick cash boost, but your inventory sits on the shelves. It feels like a product problem, but in realityâitâs a marketing & messaging problem.
In this episode, weâll cover:
⨠Why your audience isnât rejecting your productâthey just donât see why they need it
⨠How the biggest brands scale with ONE hero product (and why you should too)
⨠The expensive mistake of diversifying too fast
⨠What to do insteadâmaster your messaging & sales process
⨠How to sell what you already have before moving on to new products
If you want consistent sales without constantly chasing new launches, this episode will help you simplify your strategy and scale with confidence.
đ§ Topics: Product Marketing, Sales Strategy, Small Business Growth, Brand Messaging, Marketing Mistakes
đĽ Join my free community, Small Business Cafe, to get support on refining your sales & marketing!
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LISTEN TO THIS EPISODE IF YOUâRE POSTING & POSTING BUT FEEL LIKE NOTHING IS WORKING
If youâre struggling to gain traction with your content, itâs not just the algorithm. There are key mistakes that might be holding you back and today, weâre breaking them down so you can fix them fast.
In this episode, Iâll walk you through:
⨠Why only posting about your product is a mistake
⨠How too much repetition kills engagement
⨠The role of mission, messaging, and branding in content success
⨠The one major shift that will transform your strategy (hint: itâs all about planning!)
If youâre ready to finally see growth from your content, this episode will help you create with intention and strategy.
đ§ Topics: Social Media Strategy, Content Planning, Marketing Mistakes, Engagement Growth, Content Calendars
đĽ Join my free community, Small Business Cafe, to ask your questions & get personalized content help!
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LISTEN TO THIS EPISODE IF YOU WANT TO MARKET YOUR ART IN A WAY THAT ACTUALLY CONNECTS WITH CUSTOMERS
Most marketing advice says: âSell the solution to a problem.â But what if your productâlike art, jewelry, or clothingâdoesnât solve an obvious problem? The key is shifting your approach from selling a product to selling an experience, a feeling, and a connection.
In this episode, Iâll walk you through:
⨠Why people buy emotion, identity, and self-expressionânot just a product
⨠How to market your art using storytelling & lifestyle branding
⨠The secret to turning casual followers into loyal buyers
⨠Practical content ideas that bring your brand to life
If youâve been struggling to market your work, this episode will help you reframe your strategy and create real demand.
đ§ Topics: Art Marketing, Selling Handmade Products, Storytelling in Business, Emotional Branding, Building a Personal Brand
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LISTEN TO THIS EPISODE IF YOU WANT A NEW TOOL TO BETTER UNDERSTAND YOURSELF AS AN ENTREPRENEUR & A LEADER
Your biggest personal growth journey as a business owner starts with self-awareness. The Enneagram is an incredible tool that helps you understand your leadership style, decision-making habits, and stress responses so you can run your business with more clarity and confidence.
In this episode, weâll explore:
⨠How the 9 Enneagram types show up in entrepreneurship
⨠Understanding your strengths, challenges, and stress triggers
⨠How to use the Enneagram for better hiring, firing, and team communication
⨠The real-life impact of self-awareness on business growth
If youâre curious about how your personality influences your business, this episode is for you!
đ§ Topics: Enneagram for Entrepreneurs, Leadership, Self-Awareness, Business Strategy, Team Management
đĽ Loved this episode? Share your Enneagram type with me on social media!
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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO TAKE THE LEAP TO GO FULL TIME BUT YOUâRE NERVOUS ABOUT THE PROCESS
First - congrats on even considering this step! đ Taking your business full-time is a huge decision, and in this episode, Iâm walking you through the key things to evaluate before making the leap.
Weâll talk about:
⨠Your financial foundationâmonthly expenses, income, and business sustainability
⨠The non-factual factors that matterâyour energy, work-life balance, and personal priorities
⨠Creating a transition plan with a set date, goals, and a strategy to replace your income
⨠How to handle fear, set boundaries, and follow through on your decision
If youâve been waiting for a sign to take your business full-time, this might be it. Letâs break it all down together!
đ§ Topics: Full-Time Entrepreneurship, Business Strategy, Financial Planning, Productivity, Work-Life Balance
đĽ Loved this episode? Share it with someone who needs to hear this!
JOIN THE SBG FREE COMMUNITY // â CLICK HEREâ
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The New SBG Free Community to Dive Deeper Into Episode Topics, Get Your Questions Answered, Connect With Other Business Owners, & Attend Live Coaching Sessions
Itâs kinda like sippin coffee with a biz bestie every single day â
Join us in the Small Business Cafe: CLICK HERE
â
We have had over 200,000 downloads of this podcast where I speak to you on allll things business, this is where we make it a two way street.
Where we can have conversation, share ideas, get feedback, dive deeper into topics, & connect with other ambitious people.
I am SO dang excited to offer this to you & connect with you inside!
xo -- Madison Paige
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LISTEN TO THIS EPISODE IF YOU FEEL LIKE ITS BEEN HARDER TO SELL TO PEOPLE RECENTLY THROUGH YOUR ONLINE CHANNELS
If youâve noticed a shift in how people are buying online, youâre not alone. Consumer behavior has changed dramatically in the past 6-12 monthsâpeople are back in offices, routines have shifted, and economic factors are influencing purchasing decisions.
But hereâs the thing: selling isnât impossibleâitâs just different.
The businesses that are thriving right now have one thing in common: COMMUNITY.
Relationships > vanity metrics Connection > scarcity selling Storytelling > product pushing Emotions > features & specsPeople can find alternatives to your product anywhereâso why should they choose you? The answer lies in your marketing.
In this episode, weâre diving into:
â How to shift from product-focused content to relationship-driven marketing
â Why a âcommunity-firstâ approach is the key to long-term success
â The biggest mistakes brands are making in 2025 & how to avoid them
â Simple ways to deepen connection & build trust with your audience
If selling has felt different lately, this episode will help you pivot, adapt, and thrive. Have you noticed this shift too? DM meâIâd love to hear your thoughts!
Topics We Discuss: Consumer Behavior, Marketing Trends, Brand Loyalty, Relationship-Driven Selling, Community Building
JOIN THE SBG FREE COMMUNITY // â CLICK HEREâ
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LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR THE KEY DIFFERENCES I SEE IN BUSINESS OWNERS WHO ARE GROWING & HITTING BIG TIME SALES MILESTONES & THE ONES STAYING STUCK
After working closely with high-level entrepreneurs, Iâve noticed key patterns in those who keep growing versus those who hit a plateau. In this episode, Iâm breaking down the biggest mindset shifts, habits, and strategies that set thriving business owners apart.
Weâll cover:
The power of surrounding yourself with the right people Why successful entrepreneurs separate personal emotions from business decisions The ability to move quickly, adapt, and take action now How investing in details (brand, customer experience, etc.) leads to long-term success Why data-driven decision-making beats gut feelings The difference between spending money vs. investing in growth How planning ahead (not just chasing short-term wins) makes all the differenceIf youâre serious about scaling your business, this is the episode for you. Which of these traits are you ready to adopt today?
Topics We Discuss: Growth Mindset, Business Strategy, Long-Term Planning, Smart Investments, Entrepreneurial Success
JOIN THE SBG FREE COMMUNITY // â CLICK HEREâ
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LISTEN TO THIS EPISODE IF SOCIAL MEDIA FEELS LIKE THE BANE OF YOUR EXISTENCE IN BUSINESS
If social media feels like a time-sucking chore, this episode is for you. Today, weâre shifting your mindset around content creation and diving into simple strategies that make showing up online easier!
Weâll cover:
Why social media is actually one of the biggest gifts for business owners How to reframe social media as a powerful community-building tool The real reason most people struggle with it (hint: it's not what you think) Tangible tips to simplify content creation and reduce frustration How to create with ease, stop overcomplicating, and actually enjoy the processSocial media isnât the problem, itâs how youâre approaching it. Letâs fix that so showing up starts working for you instead of draining you.
Topics We Discuss: Social Media Strategy, Content Planning, Mindset Shifts, Community Building, Business Growth
JOIN THE SBG FREE COMMUNITY //â â CLICK HEREâ â
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FOLLOW MADI ON INSTAGRAM // â â â â @thisismadisonpaigeâ â
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LISTEN TO THIS EPISODE IF YOU HAVE A TEAM OR WANT TO GROW ONE AS A BUSINESS OWNER
Building and managing a team is one of the most challenging yet rewarding parts of running a business. Whether you already have a team or youâre thinking about hiring, this episode is packed with insights to help you navigate leadership, communication, and delegation with confidence.
Weâre covering:
The most common struggles business owners face when leading a teamHow to become a strong leader and set your team up for successWhy communication and feedback are the foundation of a thriving teamThe secret to hiring the right people and keeping themA rapid-fire FAQ answering the biggest questions about team growthYour team is only as good as your leadership. If you want to build a business that runs smoothly without you doing everything, this episode is for you.
Topics We Discuss: Team Leadership, Hiring & Outsourcing, Effective Communication, Delegation, Managing Different Personalities
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FOLLOW MADI ON INSTAGRAM // â â â â @thisismadisonpaigeâ â
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LISTEN TO THIS EPISODE IF YOU ARE A MOM ENTREPRENEUR CRAVING A STORY ABOUT SUSTAINABLE GROWTH
In todayâs episode, we are chatting with Jessy, owner & founder of Little Hooligans Embroidery. Today she shares how she grew a thriving business in just a few months all while navigating being a mom & working during nap time.
In this episode you will hear the possibilities of a sustainable business. One that is built with freedom in mind. One that allows for you to be home with the kiddos & have financial freedom. Jessy has seen some incredible growth & has lots of knowledge to share with you!
JESSYâS WEBSITE // LITTLE HOOLIGANS
JESSYâS INSTAGRAM // @littlehooligans_embroidery
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LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO INCREASE SALES IN YOUR ESTABLISHED BUSINESS
Scaling your business isnât just about working harder or posting more, itâs about working smarter. In this episode, Iâm walking you through the exact model I use with my clients to help them scale their sales without scaling their time.
Weâre covering:
How to know if youâre truly ready to scaleThe key difference between growing and scaling your businessMy ASOE Model: Analyze, Sustain, Optimize, ExpandWhy most businesses try to scale before theyâre ready and how to do it the right waySimple tweaks that can create massive sales growth without adding more to your plateScaling isnât about doing more, itâs about doing better.Weâre diving deep into what it really takes to increase your sales while keeping your business sustainable.Grab a notebook and get ready to take action.
Topics We Discuss: Business Growth vs. Scaling, Sales Optimization, Business Efficiency, Sustainable Expansion, Marketing & Sales Strategy
JOIN THE SBG FREE COMMUNITY //â CLICK HEREâ
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LISTEN TO THIS EPISODE IF YOU HAVE FALLEN OUT OF LOVE WITH YOUR BUSINESS & ARE UNSURE HOW TO CRAWL BACK TO PASSION FROM BURNOUT
If your business feels more like a chore than a passion, youâre not alone. Maybe you dream about a 9-5 just so you can shut off. Maybe you feel like the only way forward is to burn it all down and start over. But it doesnât have to be this way.
This feeling is usually an operations issue. As your business grows you donât adapt, you just keep adding more. More tasks, more stress, more pressure. You hire a team, but instead of relief, you feel like youâre managing chaos. Youâre too deep in it to see another way.
In this episode, Iâm walking you through a process to reconnect with your business, simplify whatâs not working, and rebuild in a way that feels good again.
Weâll cover:
Why burnout is so common in business and how to avoid itThe signs youâve outgrown your current way of workingHow to reflect on operations, inefficiencies, and whatâs causing stressThe power of simplifying, setting boundaries, and making big shiftsA real client story on how we turned burnout into a business they love againSometimes, the best thing you can do is rip the bandaid off and take action. This episode will help you step back, get clarity, and make the moves that bring joy back into your business.
Topics We Discuss: Business Burnout, Sustainable Growth, Operations & Efficiency, Reigniting Passion, Boundaries in Business
JOIN THE SBG FREE COMMUNITY //â CLICK HEREâ
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FOLLOW MADI ON INSTAGRAM // â â â @thisismadisonpaigeâ â
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LISTEN TO THIS EPISODE IF YOU ARE STRUGGLING WITH PROFITABILITY IN YOUR BUSINESS
Profit is the most important metric in your business. Revenue is great, but if your profit margins are tiny, youâre basically running an expensive hobby. You might be making $2M, but if youâre only keeping $50K⌠is it really worth it?
In this episode, weâre breaking down the biggest profitability mistakes business owners make, like not knowing their cost of goods sold (COGS), underpricing, or ignoring inefficiencies in labor costs. If money comes in and goes out and you have no idea where itâs going, this is your wake-up call.
Weâll cover:
The difference between profit and revenue (and why it matters more than you think).Common profitability mistakes that keep businesses stuck.Why a small profit margin with little room for growth is a major red flag.A real client story on how optimizing inefficiencies doubled their profit in a year.
If youâre only looking at your numbers once a year at tax time, youâre already behind. Profitability isnât just about cutting costs, itâs about smart strategy, pricing, and making decisions based on facts, not feelings.If you want your business to be sustainable long-term, this episode will help you take a birdâs-eye view, get curious about inefficiencies, and start making real money moves.
Topics We Discuss: Profitability, Business Finances, Cost Optimization, Pricing Strategy, Scaling Profit Margins
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LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOUâRE IN A SALES PLATEAU & HOW TO GET OUT OF IT
Letâs talk about that frustrating feeling when your sales just... stop growing. Maybe youâve been stuck at the same sales number for months (or even years), or you canât figure out how to hit that next big milestone. Itâs like the momentum that got you here isnât enough to get you further.
Hereâs the thing: what helped you grow before isnât usually what helps you scale. Growing is about big moves; scaling is about tweaks and adjustments. Often, we get comfortable, stick to whatâs familiar, and miss the gaps and opportunities that are right in front of us.In this episode, weâll cover:
- Common plateaus (like $30k, $60k, or even $1.1M) and why they happen.
- How to analyze your business to identify gaps, inefficiencies, and untapped potential.
- The BTS (behind-the-scenes) tweaks that need attention before taking bold action.
Weâll also talk about the big moves that can break the plateauâwhether itâs growing your visibility, adding a new product, increasing your prices, or even cutting costs.
Iâll walk you through questions to ask yourself, like:Where are people dropping off?
Whatâs working, and how can you make it even better?
What major expansion action do you need to take?
The secret isnât doing more; itâs doing better. Scaling starts with refining what you already have and making smart, intentional changes that create massive results.
If youâre feeling stuck and ready to shake things up, this episode is for you.
Topics We Discuss: Sales Plateaus, Scaling Strategies, Business Growth, Refining Systems, Breaking Stagnation
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LISTEN TO THIS EPISODE IF YOUâRE TRYING TO OPTIMIZE YOUR PRODUCTIVITY AS A BUSINESS OWNER BUT IN WAYS THAT WORK FOR YOU
In todayâs episode, we chat with Productivity Expert, Amber De La Garza, all about productivity, planning your schedule, balancing it all, & figuring out what productivity looks like for you!
Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast and creator of Leverage LabÂŽ. Amber shares her message on her weekly podcast and as Straight Talks both virtually and in-person across the country for audiences that range from small business owners and associations to multinational corporations.
Amberâs Social Media //CLICK HERE
Amberâs Podcast // CLICK HERE
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LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR A REAL LIFE STORY OF HOW KRYSTINA GREW HER CANDLE BUSINESS WITH COMMUNITY
In this conversation you will hear from Krystina, from Graveyard Wanderers, sharing her story of growth, community, & building a e-commerce candle business all through social media.
Krystina has mastered many things like aesthetics, building a group of people that love her brand, & selling an experience, instead of just her product.
Want some tangible tips of how to grow your product based business? This episode if for you!
Graveyard Wanderers // INSTAGRAMGraveyard Wanderers // WEBSITE
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FOLLOW MADI ON INSTAGRAM // â â â â @thisismadisonpaige
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LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT YOU MUST KNOW ABOUT YOUR BRAND TO THRIVE ON SOCIAL MEDIA
In this episode, weâre talking about the foundational elements every brand needs to truly thrive online. If you started your social media profile as a hobby or jumped into creating content without a clear business plan, this oneâs for you.
Weâll break down the four key pillars every brand needs:Ideal Customer â Who youâre speaking to and what they need from you.Brand Values â What your business stands for and why it matters.Differentiator â What sets you apart in your industry.Brand Identity â The voice, visuals, and vibe that make your brand unique.Once these pillars are solid, everything elseâyour messaging, content topics, and overall strategyâbecomes so much easier. Youâll attract more aligned people, create engaging and specific content, and start building a real, connected community.
If youâre ready to take your brand from sticky and scattered to specific and thriving, this episode will walk you through how to get started.
Topics We Discuss: Brand Foundations, Social Media Strategy, Content Creation, Ideal Customer, Building Community
JOIN THE SBG FREE COMMUNITY //â â CLICK HEREâ â
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LISTEN TO THIS EPISODE IF YOU ARE UNSURE IF YOU ARE PROPERLY STRATEGIZING YOUR BIZ
In this episode, Iâm diving into the difference between planning and strategyâand why nailing both is the key to seeing real growth in your business. If youâve ever thought, âIâm doing all the thingsâposting, emailing, showing up consistentlyâbut nothingâs moving,â this episode is for you.
Hereâs the thing: having a plan is great (think: posting 5x a week or sending one email a month), but if thereâs no strategy behind it, itâs just busy work. Strategy is where the magic happens. Itâs about how you communicate, the messaging you use, and the sequence you follow to make everything youâre doing actually resonate with your audience.
Iâll break down the difference between quantity (how often you post) and quality (how well your content resonates), and why simply being consistent isnât enough. Weâll talk about how to create a plan and a strategy that work together to elicit the response you wantâwhether thatâs more sales, engagement, or visibility.
If youâre already looking ahead to 2025 and feeling overwhelmed by everything you think you need to do, this episode will help you simplify. Weâre getting clear on how to blend strategy and planning so you can hit your goals without spinning your wheels.
Topics We Discuss: Strategic Planning, Business Growth, Effective Messaging, Content Strategy, Aligning Plans with Strategy
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FOLLOW MADI ON INSTAGRAM // â â â â @thisismadisonpaige
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LISTEN TO THIS EPISODE IF YOUâRE LOOKING FOR SOME CLARITY ON COMMON BUSINESS QUESTIONS
In todayâs episode, Iâm answering some of the most common business questions I get asked, along with sharing my personal life updates and how theyâre influencing my business decisions.
I dive deep into the importance of solid business planning for 2025, from marketing to social media growth strategies, and what you should be doing to prepare for the upcoming year.Whether youâre feeling overwhelmed with your current business strategy or unsure about the best ways to grow on social media, this episode will give you the clarity you need to move forward with confidence.
Plus, Iâll share some of my own journey with planning and learning from my experiences over the past year. Tune in for practical insights, real-life examples, and strategies you can implement right now to grow your business and achieve your goals.
Topics We Discuss: Business Planning, Marketing Strategy, Social Media Growth, 2025 Business Goals, Personal Life Updates, Strategic Growth
JOIN THE SBG FREE COMMUNITY //â â CLICK HEREâ â
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- Se mer
