Episoder
-
Have you wondered how you can work successfully with your trades? Not so much just ‘on the job’ but so they keep you top of mind for client referrals rather than you continually bringing work to them? I want a share an experience from this week that I’d like you to consider keeping top of mind. Lets discuss!
Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and EPISODE 27.
Flailing in your new design biz? *Take the quiz over at adamscougall.com/quiz
So You Want To Be an Interior Designer?
So guys, today I want to talk about how to deepen the partnership you want to develop with trades. By trades, I mean Builders, cabinet makers etc.
1. PROACTIVELY SHOWCASE YOUR TRADE PARTNERS WORK
- Ensure they are included in published articles
- Interview them for your blog/podcast or just for an Instagram live
2. SHOW THEM HOW GOOD PARTNERSHIPS SHOULD WORK
- Lead by example. Most trades don’t proactively look to highlight designers, They don't mean to be thoughtless, but yes, there is thoughtlessness. I talk how to change that.
- Highlight Instagram posts that have not included you the Designer! Keep you trades accountable by letting them know the how this should work. Don't assume they will naturally know.
- Thank them for any referrals or enquiries
3. MAINTAIN CONTACT
- Refer anyone you can to your trusted trades to support their business. This is the best way to support reciprocation.
- Create a partnership package. Can you offer finishes schedules that help joiners/builders get their clients over the line?
- Keep in touch appropriately
-
Have you wondered how you can create a higher reach than juts plugging away with mood boards and stories on Instagram? Today I want to talk about how you can spread the good word about what you do on other peoples podcasts. Let’s discuss.
Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and EPISODE 26.
I help mature aged solopreneur Interior designers and decorators find their true voice by creating their own sensational brand which leads to a fulfilling career working with clients attracted to your unique story, gift and vision.
Before we get going, let me ask you a question? Are you struggling with getting new design clients or jobs in the door? If so join the waitlist for my get design clients summit happening in early August 2024. The new website is: https://www.getdesignclientssummit.com
Watching on YouTube? Like and subscribe!
*Design biz in a bit of a tizz? Need some advice today on your strengths and opportunities? Take the quiz over at adamscougall.com/quiz
-
Mangler du episoder?
-
Hindsight is a powerful concept. If you look up the definition online, it says that it’s ‘the ability to understand and realise something about an event after it has happened, although you did not understand or realize it at the time’
Well today I want tom share 3 things I would do differently if I could turn back the clock in my design biz. Lets have a chat about it.
Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and EPISODE 25.
I help struggling freelance Interior designers and decorators find their true voice by creating their own sensational brand which leads to a fulfilling career working with clients attracted to your unique story, gift and vision
Before we get going, let me ask you a question? Are you struggling with getting new design clients or jobs in the door? If so join the waitlist for my get design clients summit happening in early August 2024. The new website is https://www.getdesignclientssummit.com
Need help with a practical report that is focused on identifying your strengths and helping you with your opportunities? Take the quiz over at adamscougall.com/quiz
-
Design biz in a tizz? Take my quiz and get your action plan over adamscougall.com/quiz
It’s time for a question. Are you confident enough to speak passionately about what you do? Why not consider doing an event where you speak to your ideal audience? I got two client jobs out of one event and so can you!
In today’s episode I want to discuss how you can step up and speak about what you do, and how to follow through with that audience after the event.
Hey guys it's Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 24. This is the final episode of Season 2!
I help solopreneur, mid career Freelance Interior Designers and Decorators find their true voice and create a sensational brand that leads to a fulfilling career working with clients attracted to your unique story, gift and vision.
Please leave me a comment! Like and subscribe to be kept up to date with my new episodes.
adamscougall.com/quiz
#freelanceinteriordesigners -
It’s time for a question. Are you confident that your marketing efforts are hitting the mark? Did you know that most solopreneur interior designers I speak with say that their marketing efforts are falling way under the mark? The proof as to why? They don’t have clients.
In today’s episode I want to discuss where I think we waste time and where our efforts can be tweaked or entirely redirected for much better outcomes..Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 23!
I help flailing new solopreneur Interior designers and decorators find their true voice and create a sensational brand, which leads to a fulfilling career working with clients attracted to your unique story, gift and vision.
Want to jump on a complimentary 30 minute call to get my support in re-invigorating your design biz? Email me at [email protected] to schedule your session.
Take the design quiz and get your own personalised report emailed in 5 minutes. Go to adamscougall.com/quiz today. It's 15 questions and takes no more than 3 minutes to complete.adamscougall.com/quiz
-
Let me ask you a question? Have you wondered about Podcasts and what they do for the person who created it? Have you considered starting a podcast?
Today I want to walk you through why I did this and 3 reasons you could consider starting a podcast in the near future. Let’s chat!Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 22.
This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.-
*Need support with your design biz? Take the quiz over at adamscougall.com/quiz
Watch on YouTube -
Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list.
Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21.
This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
In today's episode I cover the three ESSENTIALS you must consider before you create your now lead magnet:
1. Who do you want to attract?- Ensure you are aiming for your niche customer
2. What do you want them to do with the info?
- Get them inspired, but also highlight the technical skills needed to be successful. This is where you can help!3. Always have a Call To Action [CTA]
- Let the subscriber know how they can get in contact for further help, when they are ready.
Resources discussed in this episode include:
https://www.canva.com
https://www.scoreapp.com
Watch the video version of the show over on on YouTube. https://www.youtube.com/@adamscougalltv
Please like, comment and subscribe!*Take the design quiz over at adamscougall.com/quiz
Within 3 minutes you will have a personalised report that shows your strengths and opportunities, and where to go next to seek the success you desire. -
Is your new design Biz in a tizz? *Get clarity, and take the quiz over at adamscougall.com/quiz
Let me ask you a question? Have you heard a fair bit of discussion about starting an email list and wondered why you need to do this at all?
So many designers fail to start an email list, or when they create one, fail to nurture it. Believe me, I have not always 'nurtured' my email list, but have noticed the benefit when I take the time to communicate with my audience frequently, and with value.
Hey guys it’s Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 20.
This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in finding their unique voice in an otherwise crowed design world.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
Email hosting platforms mentioned in this episode include:
Link to Mailer Lite here
Link to Mailchimp here -
Have you heard the noise lately about 'niching' down in your Interior Design business? What is a niche anyway? Why do you need to consider this when you love to do so many design styles and want to be available for the majority of people?
This week I delve into the idea of finding your 'niche' and give you my thoughts. Is niching down into one area really that important or is this idea just marketing speak?
adamscougall.com/quiz
adamscougall.com/coaching -
Do you have a less than stellar track record of generating quality business referrals? Does that all elusive 'new client' fail to show up time and time again, even though you have told everybody you know that you are ready to serve? Bring on that next client!
if so, you are certainly not alone. The reason we are not getting the right referrals is because we've been doing it all the wrong way. Did you know that we don't even need to ask for these? In fact, asking is the Total opposite of what we should be doing?
In today's episode, I speak with referral guru Stacey Brown Randall, the author of the multiple award-winning book 'Generating Business Referrals Without Asking', host of the Roadmap To Referrals podcast and national speaker.Stacey has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and Fox News.
Stacey teaches business owners how to generate referrals naturally... without manipulating, incentivizing or even asking!
You can find Stacey online at www.staceybrownrandall.com
Is your design biz strategy running on empty? How about taking a short 3 minute, 15 question quiz that provides instant clarity to your unique strengths and opportunities. Take my quiz over at adamscougall.com/quiz.
Like what you are hearing? Feel free to leave a review over at Apple Podcasts. Link here: https://podcasts.apple.com/podcast/id1705996535 -
Let me ask you a question? Have you been considering getting into the design industry, but worried that you are too old? In today's episode, I want to speak with you about this topic and provide some much needed clarity on the value of starting a design business at a mature age.
Hello again! It's Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 17.
This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money, whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
In today's episode I talk about 3 key points that support starting your business later in life:
1. You have life experience.- People feel comfortable under the guidance of someone with real life experience and values.
- Mature aged designers are regularly less flippant and more open to unique situations, recognising [rather than wiping out] their clients rich family histories.2. You recognise what people need, rather than what’s in fashion
- Not everybody needs an 'on trend' home or design aesthetic. Unless your target market are Millennials, you will find that your broad sense of style and aesthetics attract the lucrative empty nester market.3. You have an authentic story to tell
- Starting your passion later in life is an advantage, not a detriment. People love hearing of others that have taken the path less travelled, including starting a passion led business at a later age.
Need some direction and support in your design career? *Take the quiz over at adamscougall.com/quiz
-
Let me ask you a question? Have you always thought that if you secured a client who had a project in a luxury postcode, and they had chosen you as their designer-you had made it? They might have some odd demands, maybe even be a little controlling, but you’re sure you can work through it right? Well maybe you can or maybe you can’t. Let’s discuss some traits of that old chestnut. The nightmare client.
Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 16.
This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.-
In this episode I cover 3 traits of a potential nightmare client. You can ultimately choose how to proceed, but keep your wits about you if you witness any of the three I discuss in today's episode. -
Let me ask you a question? Have you always thought that you needed to quit your day job to be an interior designer? Have you dreamed of putting enough money away to finally say goodbye to your Corporate life and disappear into the design sunset?
Lots of money, great clients and creatively fulfilled? Well in this episode I’m going to tell you 3 reasons why you may want to re-consider quitting your day job. Let’s chat…Hey guys! It's Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 15.
This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
Wondering where to focus next in your new design career? Take the quiz over at adamscougall.com/quiz
So You Want To Be an Interior Designer?
-
How you can improve what's going on in your current design career?
*Take the quiz over at adamscougall.com/quiz
Hey everyone!
It’s Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to Season 2 and EPISODE 14. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
The topic for today is – “Website Essentials” with Sydney based Web Designer Zoe Scott from Sydney based boutique design agency 'The Design Order'. Listen to Zoe's must haves to consider before creating or refreshing your website in 2024.
Big takeaways for me were
1. Get rid of the wordy copy.
- We need to explain who we are and what we do, but we don't need to rattle on about it at length. No one wants to read pages of copy on a website and it complicates the look and feel as well. Focus on to the point wording, wth specific words that drive SEO and ensure what you are saying is succinct, not ramble. Seek the services of a good copywriter with SEO experience should your budget allow.
2. Don't blog unless you love writing and will keep it up.
-Sure blogging can support SEO if you use keywording, but unless you love to sit and blog for hours, this should avoided.How many out of date blogs have you read over the years? The momentum is usually there in the beginning, but most drop writing the blog on a consistent basis. Old blogs will date your website so have a long thing about this before committing.
3. Hire a professional if you have the budget
-Zoe provides some great DIY resources if you need to set up a website yourself, but if you can possible manage to get help from a professional-get it.
Having a professional website will support your feelings of being worthy from the get go. This is especially important as you start out, so seek professional help unless you really have the time and taken to set up your website properly. Your website is your online shop front!
Please see below gifts from Zoe, to help support you with you brand and website focus for 2024.
Brand Audit:
https://thedesignorder.com.au/yearly-brand-audit/
Brand Essentials Workbook
https://thedesignorder.com.au/branding-essentials-landing-page/
Subscribe to the show and watch the episodes over at YouTube!
https://www.youtube.com/@adamscougalltv
Leave a review on Apple Podcasts.It really helps to hear what you think!
https://podcasts.apple.com/podcast/id1705996535 -
Hey everyone!
It’s Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to Season 2 and EPISODE 13. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
But first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career...
*Take the quiz over at adamscougall.com/quiz
The topic for today is – “Mastering Visibility” with San Diego based Designer Rachel Moriarty. How visible are you currently?
Rachel’s bio:
Rachel Moriarty, an Award-Winning Designer, #1 Best Selling Author, and Style Expert, is celebrated for her vibrant and colourful approach to design. With multi-cultural roots—Mexican, Native American, and Filipina—Rachel embraces diversity in her creations. Her fearless use of colour, texture, and global influences reflects her upbringing in a culturally rich environment.
Known for her iconic designs, Rachel's philosophy revolves around the belief that colour adds passion and flavour to life. Featured in Vision Magazine and San Diego Home and Garden Lifestyle, Rachel's work has also graced HGTV and The Design Network. She has collaborated with Unique Design Solutions on her own tile colour collection, showcasing her unique style.In terms of today’s topic, Rachel is a trail blazer in not only maximalist design, but visibility. Rachel was originally known for her use of Facebook and Instagram lives to gain long lasting visibility. She also helps others via a 3 hour intensive over at Luann Nigera’s University, as well as heling people one to one via her coaching services. See links below to connect with Rachel:
https://www.rachelminteriors.comhttps://luannnigara.com/social-selling-intensive/
Top 3 takeaways from this episode include:
1: Go live!
Rachel and I discuss why going live on social media is so important for your brand and the relationship you are already building with your next potential design client.
2. Talk about what your ideal client wants to hear.
When do you go live, you want to speak about the stuff that your ideal client is romanced by. Are you talking about how you use colour and pattern to create a coastal environment that makes you feel like you are on holiday every day? Are you talking about the support your clients when it comes to decluttering their old lives to make space for a fabulous new one?
3. Talk about the transformation.
In today’s episode, Rachel talked about a client who had removed herself from the severe clutter of her old life to the fabulous refresh of her new one. The result was not only emotional for Rachel’s client, but physical. Rachel talks about the surprise of seeing her client a few months later weighing half her original size. What previous client experiences can you bring into your conversation that may resonate strongly with your next potential client?
Website and program links mentioned in this episode:
https://www.rachelminteriors.comhttps://luannnigara.com/social-selling-intensive/
https://adamscougall.com/quiz -
*Final episode for 2023
Let me ask you a question? Do you reflect on the year that was? Do you take action to ensure the mistakes aren’t repeated, and that you are geared for absolute success in the new year? Let’s discuss…
Today the 3 things are questions you need to ask yourself, so you can enter the new year with self assurance. They may not be the questions you thought you would ask either.Hey you its, I’m Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 12. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills
But first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career
*Take the quiz over at adamscougall.com/podcast
-
Let me ask you a question? How much energy are you putting into creating income streams that don’t just involve you running after interior design projects? Do you have a backup income stream that you can tap into when things get too quiet? Today I want to break down 5 ways that you could make additional income that don’t involve a design client.
Hey, you it, I’m Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 11. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
But first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career.
*Take the quiz over at soyouwanttobeaninteriordesigner.tv/quiz
In today’s episode, I discuss 5 ideas that could develop into additional income streams. They involve you helping other designers in areas that they are not confident in, or don’t have the time to manage.
I know that the ideas I mention specifically in this episode may not be in your wheel house of expertise, but I do want you at least thinking about ways you can add value to other designers lives, that also benefit you with additional income stream.
Got some feedback on what you need to hear about next? Let me know your feedback by emailing me over at [email protected].
Enjoy the episode! -
Let me ask you a question? Are you a goal setter? Do you think forward and set out a plan to achieve whatever you want for the next 12 months? I’ve created my goals for 2024, and I want to share with you why it’s important for me to do it and why I encourage you as well. Let’s discuss
Hey you its, I’m Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 10. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills
But first, whether you are just checking if you are the right fit for a new career in design, or wondering how you can improve what's going on in your current design career
*Take the design quiz over at soyouwanttobeaninteriordesigner.tv/quiz
Highlights from this episode include:
1- Start with big, benchmark goals· I share with you my goals for 2024, but more importantly, what big goals are you defining in the next year?
2- Break it down in 3-month segments
· Studies show that we really focus on our success in our short blocks of time. Break your goals down into 3 areas of your life, and in 3 month or quarterly increments.
3- Don’t create too many!
· Creating too many will see us drop the ball and probably not achieve anywhere near the basics we set out to achieve. Keep it simple and edit, edit, edit so you can see achievable results.
Keen to learn your strengths and opportunities as you approach 2024?
*Take the design quiz over at soyouwanttobeaninteriordesigner.tv/quiz -
Let me ask you a question? Have you ever engaged the services of a coach? A coach that works with you to create an action plan or bolsters your confidence and enthusiasm to keep going when things are waning? I’ve had many coaches over the last 8 years and I want to share what worked, what didn’t and what I suggest you do if looking for a coach.
Hey you I’m Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 9. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
In this episode I cover two reasons you should absolutely should seek out a coach, then one little thing I'd like you to look out for before you sign up with your coach...
1- Your coach will help take 'the blinders' off your ideasA coach can help greatly with our 'blind spots' by giving us ideas for ways to improve ourselves that we aren't able to see for ourselves. The results can be extraordinary.
2- Seek a coach who’s achieved what you want to achieve
I chose my current coach because she had 'lived' the experience that I needed to build and fine tune from scratch. Its extremely common to get excited by working with somebody who has already achieved the things you are not sure you will ever be able to. Getting a coach that has gone through what you are dying to experience is a very important part of our success. if they've done it, they can certainly help you to do it!
Q 3- AVOID: Coaching without a roadmapMany coaches offer a package of sessions without a plan. This is ok if you are happy going where the wind blows that week, but generally unplanned programs, or 'blocks of sessions' aren't the best route to take. I discuss this in more detail in the show...
Flailing in your Interior's business, and would like immediate clarity? Take my quiz over at soyouwanttobeaninteriordesigner.tv/quiz to get your action plan emailed today. It's only 15 questions and takes less than 3 minutes! -
Let me ask you a question? Do you continue to invest in your learning as an interior designer? If you are still new to the game, have you figured out your marketing strategies, how to charge to make money and perfect the client experience so you get ongoing referrals? My guess is no.
In this episode I am going to share what my experience attending one of the best interior design conferences in the world. Luann Live! LuAnn Nigera is the podcast host of ‘A Well-designed Business’ and is considered ‘mother network’ in the design community. Luann's podcast has had something like 8M downloads and offers interior designers the best tactics advice and experience available, online. In her first live event in since 2019, It was a dream of mine to venture to the states to take the 3 day event in person. Stay with me to hear my thoughts on it and tell you why it was worth the investment. Let’s discuss...
I’m Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to EPISODE 8. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
In this episode the how and why on three important takeaways:
1- You will get incredible ideas that you could not think of yourself· I share the learnings from people I have met who have given me amazing ideas in everything from lead generation [getting our next clients] to creating furniture lines and releasing books.
2- You get inspired to 200% the success of your business
· I share my learnings specifically on how to segment your published work, and focus on multiple resources rather than just the traditional ones we focus on when publishing our projects.
Q 3- You will make new friends from all over the world
· I share the value in making the effort in travelling internationally, and the friendships I cemented [with people I have only ever met online] and the new ones I am now fostering.
soyouwanttobeaninteriordesigner.tv/quiz - Se mer
