Episoder
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How can you work less and make more than you are right now? There is a glide path if you’re willing to experiment insists Jonathan Stark, author of Hourly Billing Is Nuts. Yes, the dynamic Business of Authority duo is baaaaaaaaack for an episode:
Two experiments to try if you’re currently billing by the hour and want to explore alternatives.
How to start thinking about value vs. time, especially when you hit the maximum number of hours you are able—or want—to work.
What options to consider to ratchet up your revenue past the low 6 figures—and how to think about the audience or transformations you’ll need to deliver to get there.
Why being a “ruthless” minimalist can keep your business easy to run and avoid time sucks.
Exploring—and testing—ways to use AI right now in your expertise business.
LINKS
Jonathan Stark Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:29
Jonathan Stark: As you're growing your audience and you've got just more people aware of what you're doing, you can deliver smaller bits of value at a lower price, but a way lower cost. If you've got enough of an audience, then that completely support you. The classic example is like if you have a bestselling book. So if somebody goes to Amazon, they buy the book, they read the book, you're not involved. The author doesn't even know about you. And if you sell enough of them, if the audience is big enough, you can live like a king off of that.
00:29 - 00:37
Jonathan Stark: It's a great example of the kind of thing where you're delivering a little bit of value for 20 bucks to 10 million people and it's like, oh, that's pretty cool
00:42 - 00:55
Rochelle Moulton: Hello hello Welcome to this soloist...
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Is it possible to build a profitable expertise business that is 100% values-aligned and mission driven?
Lucy Flores—who has built a design studio dedicated to co-creating a more just, joyful and sustainable U.S. food system—says yes, with the results to prove it:
Why she niched her business into food equity right from the beginning—and how it played out.
How she thinks about and builds alliances, coalitions and partnerships (hint: she doesn’t have competitors).
Her approach—as an introvert—to investing in relationships and meeting new people in her field.
Why niching alone wasn’t enough—and what changed when she started marketing regularly.
Adopting a mindset of cautious optimism and deciding when it’s “safe to fail”.
LINKS
Lucy Flores Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Lucy is the founder of Studio Magic Hour, a collaborative design studio working to advance equity in the food system, and a former Equitable Design Fellow at Hopelab.
She's partnered with organizations including the California Academy of Sciences, the Fair Food Network, Hopelab, The Nature Conservancy, Plant Futures, Share Our Strength, and the Southern Poverty Law Center to lead design and design research projects, facilitate workshops, and coach in-house design and innovation teams.
Previously, she helped launch FoodCorps, a national nonprofit dedicated to cultivating joy, health, and justice for kids through nutritious food, in partnership with schools and community. She is a member of the Design Justice Network, the Democracy & Belonging Forum at the Othering and Belonging Institute, Equity Army, and AIGA.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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Mangler du episoder?
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Everyone has difficulties in life—and sometimes our unique genius arises from how we deal with them. Take Psychotherapist Jeff Eamer who turned a challenging mental health diagnosis into a life of purpose:
How he moved from being an award-winning ad agency wonderkind to nabbing a 3-picture Hollywood deal.
Why crashing—hard—led him to get help with his mental health.
When saying yes to a $100K investment and six years of study and practice was exactly the right move.
The importance of building and maintaining routines and boundaries.
The signals that might mean it’s time to ask for help with your mental health.
LINKS
Jeff Eamer Website | LinkedIn | Desert Sun
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Jeff is an international award-winning advertising art director, copywriter and commercial film director. He had a brief stint in Hollywood as a screenwriter and producer on the film Coyote Ugly.
He has dedicated much of the last 25 years supporting the mental health community as a Suicide Prevention Counselor, Psychotherapist, and member of the Los Angeles Crisis Response Team.
He currently lives on his desert ranch with his two dogs: Koda, a 14-year-old black Lab and Ruby, a 10-month old Border Collie. Along with 11 chickens: Scarlett, Mrs. T., Cathy, GPT6, Beatrice, Gypsy Rose, Betty White, Griswald, Honey and Seva.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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What if the standard productivity advice gets it wrong? What if your performance, health and happiness are grounded in how well you manage your energy, not your time?
Jim Loehr and Tony Schwartz’s The Power of Full Engagement makes an excellent case for the role of energy in performance:
The four types of energy—physical, emotional, mental and spiritual—and how they interrelate.
How harnessing all energy sources allows us to optimize our productivity, happiness and engagement in the world around us.
Why life—and work—isn’t a marathon, but a series of sprints (and why you want to manage your energy like a sprinter).
How to get back on track when your energy sags.
The role of your purpose and the amount of energy you invest in yourself vs. others.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:47
Rochelle Moulton: We have to learn to adapt our system, our bodies, our emotions, our minds, and our spirits to be able to flex up to perform and then down to rest and rejuvenate. Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I want to talk to you about managing energy instead of time. Now I started down this path when podcast guest, Joe Jacoby recommended the book, The Power of Full Engagement, Managing Energy, Not Time, is the key to High Performance and Personal Renewal by
00:47 - 01:27
Rochelle Moulton: Jim Lehrer and Tony Schwartz. I mean, when an Olympic gold medalist recommends a book on performance, you pay attention. So this came up because a few weeks back, I dedicated an episode to productivity for soloists. And I did that because a lot of us have internalized productivity as going 90 miles an hour to complete an endless to-do list versus carefully choosing what you want to pay attention to so you can Optimize your results. Optimize, not maximize. Well, this book, which I heartily recommend, by the way, is all about making sure you have the energy to tackle
01:27 - 02:06
Rochelle Moulton: what you decide is most important to you. You can't do everything you want, but you can manage your energy so you can do
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When you’ve been on staff at an organization—especially in the lead role— transitioning to consulting can be a bit disorienting. Consultant to credit unions Mark Triechel talks about the lessons learned in his switch from regulating an industry to advising them:
How to quickly morph from “retirement” into a Soloist expertise business serving your former constituents.
Dealing with non-competes and ethics clauses honorably while building your new business.
Becoming a “Soloist with a twist”—why you don’t have to work alone.
How “changing teams” allows you to continue serving an existing niche in new (and profitable) ways.
Turning what could have become a pure compliance practice into a strategic advisory business.
LINKS
Mark Treichel Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
In 33 years at the federal agency known as the National Credit Union Administration, Mark led the agency as Executive Director after starting at the entry level. His varied positions at every level give him a unique perspective on all things NCUA.
He “changed teams” and is now in his fourth year of consulting with NCUA credit unions so they save time and money. He has two credit union educational podcasts: With Flying Colors and Credit Union Regulatory Guidance.
His clients consider his team as secret weapons in the regulatory battles they face every year.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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Can you build a six to seven figure Soloist business doing the opposite of what “the experts” recommend? Consultant Kris Jennings has created exactly that by forging her own path:
How her “tiny, tiny” email list delivered over $1 million in revenue (and provides a vehicle to nurture key referral relationships).
How she thinks about and serves her list (hint: it’s exactly the opposite of what most every email marketer recommends).
What she does with advice from experts and “gurus”.
How she measures success—and how her metrics have changed as her business matures.
The evolution of her risk-taking philosophy in business—and what elements must be present for her to say an unqualified “yes”.
LINKS
Kris Jennings Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
With nearly thirty years of experience, Kris Jennings’ work has helped more than a million people change. From large technology implementations to digital products for Type 2 diabetes, she designs ways to help people take small steps forward.
She has run a consulting and advisory business since 2012 and her clients include Fortune 100 global organizations. She now primarily supports change leaders and project teams. Her first book will be released this fall (2024).
She holds a bachelor's degree from The Medill School of Journalism at Northwestern University.
Kris and her husband live in Minneapolis, Minnesota with their two delightfully curious, mischievous kittens. She dedicates time each year to bucket list adventure travel with their two young adult sons.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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You’ve got a bookkeeper, a CPA, maybe even a CFO/strategic financial resource for your business—when and where does personal financial planning fit in? Advice-only financial planner and author Sean Mullaney walks us through financial planning for Soloists:
The types of financial advisors Soloists are likely to encounter—how they work and are compensated (and why that matters).
The signs that tell Soloists you’ll likely get value from engaging a personal financial advisor.
How to get started and identify potential planners that will meet your needs (and why geography just doesn’t matter anymore).
One key question to ask any financial advisor candidate to assess whether they might be a fit.
Why a Solo 401(k) often beats a SEP IRA for tax-advantaged retirement savings.
LINKS
Sean Mullaney Blog | Book | LinkedIn | YouTube | Twitter
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Sean Mullaney is an advice-only financial planner and the President of Mullaney Financial & Tax, Inc. Through Mullaney Financial & Tax, Sean provides advice-only financial planning for a flat fee. Sean writes the Plutus Award winning blog FITaxGuy.com on the intersection of tax and financial independence. He also has a personal finance YouTube channel and wrote Solo 401(k): The Solopreneur’s Retirement Account.
DISCLAIMER
This discussion is intended to be for general educational purposes and is not tax, legal, or investment advice for any individual. Rochelle and The Soloist Life podcast do not endorse Sean Mullaney, Mullaney Financial & Tax, Inc. and their services.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
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None of us are immune to transitions—it’s just that they seem start piling up at “mid-life”. Olympic gold medalist and performance coach Joe Jacobi shares his story and how you too can navigate resistance and uncertainty to pursue purpose, performance and impact:
What working as part of a two-person boat teaches you about collaboration (and it’s probably not what you think).
Why sometimes winning comes down to making fewer mistakes than your peers—and correcting them more quickly.
How focusing on the unique ways your experiences and expertise can help others will magnify your impact.
Learning to appreciate where you are “in the river” and navigate toward what you value most.
When seeking alliances as a Soloist can provide more opportunities for fruitful collaboration.
LINKS
Joe Jacobi Linktr.ee
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Joe Jacobi is an Olympic Gold Medalist, Performance Coach, Transition Expert and Author who collaborates with high performance leaders to unlock purpose, achieve peak performance, and create a lasting impact.
Joe practices and refines these core principles and strategies in his own life and pursuits at his Pyrenees mountains home beside the 1992 Olympic Canoeing venue in La Seu d’Urgell in the Spanish state of Catalunya - the same canoeing venue where he and his canoeing partner, Scott Strausbaugh, won America’s first-ever Olympic Gold Medal in the sport of Whitewater Canoe Slalom at the 1992 Olympic Games.
In 2022, Joe published his first book, Slalom: 6 River Classes About How To Confront Obstacles, Advance Amid Uncertainty, & Bring Focus To What Matters Most - Joe's reflections, experiences, relationships, and strategies from more than 40 years on the river transferred to navigating your river of the life.
Today, he writes and publishes Thinking In Waves, short and focused weekly essays that transfer his experiences and lessons from surfing off-shore ocean waves on a surfski kayak to an innovative model for clear thinking, better choices, and increased value alignment.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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A quick Amazon search shows over 50,000 productivity titles—probably because as a society, we are obsessed with being productive. But what does productivity look like for Soloists?
My theory—and I’m curious for your experience—is that many Soloists approach productivity a bit differently:
My own (positive) experience with the classic Getting Things Done—and what seemed missing for Soloists (hint: joy + impact).
What happens when you lighten your cognitive load in organizing your work and life.
How some contemporary productivity books, especially Slow Productivity (Cal Newport) and 4,000 Weeks (Oliver Burkeman) are addressing a non-hustle and deeply satisfying way to work.
Why slow is often better than fast and less can be more.
The role of hitting your “enough” goal consistently in re-thinking how you want to work.
LINKS
Getting Things Done
Slow Productivity
4,000 Weeks
Essentialism
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
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When you’re focused on building a $100 million business with a co-founder, what could possibly make you peel off to become a Soloist? Consultant Rob Fegan shares how he pivoted from his first business to a highly profitable (and life-enhancing) Soloist consulting practice:
Why he transitioned from co-founding and growing their potentially $100 million business to become a Soloist.
The value of experimenting and failing—or succeeding—fast.
How he 5x’ed his prices in a single quarter by focusing on the value he was delivering to his ideal clients.
When to shoot for big leaps vs. incremental growth (and why you don’t necessarily need a big audience to build a 6-7 figure Soloist business).
How a failed experiment convinced him to double-down on his genius zone.
LINKS
Rob Fegan Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Rob Fegan is an author, speaker and the founder of Venvito Consulting. He is a highly sought-after expert and leading authority for Microsoft Partners. Rob is on a mission to help founders and individual contributors demystify the success formula to become a go-to partner working with Microsoft.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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That first year after leaving corporate life can be tricky—do you say yes to most every opportunity or niche immediately and start saying no? Strategic communicator Jacqui Miller aced (by any measure) her first year as a Soloist and describes how she made it happen:
The surprising first thing she did when leaving her corporate job to start her expertise business.
Why she made the decision to niche right away—and then continued to niche down even more.
How she decides which clients to take on and which to refer (and why she’s a big believer in creating a circle of complementary professionals).
What to do when you hit an inflection point in your career/business where you’re “not practicing at the top of your license”.
The communication strategies that expanded her impact and relationships.
LINKS
Jacqui Miller Website | LinkedIn | On Thought Leadership
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Jacqui is a communications professional with over 15 years of experience in early-stage and high-complexity businesses. Previously, she led communications at PillPack, a digital pharmacy, from the first customer through its $1 billion acquisition by Amazon. She's also launched moonshots at Google X, and helped bring to market the first genomic tumor test for personalized cancer treatment at Foundation Medicine.
Today, she works alongside founding teams to take the long view on communications as an executive function. Her philosophy is that the best PR strategy is ultimately just running a thoughtful business.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:23
Jacqui Miller: I had never in my in-house W2 career tried to grow a big team or even really have many direct reports. So it would have been a new thing for me to do to go and try to build a bigger team as a consultant. So it did feel pretty natural. And then Everybody would ask me, oh, are you...
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You’ve been thinking about starting a podcast (or are just not happy with how yours is converting into leads and revenue). Prolific podcaster, author and coach Alastair McDermott shares how he created and runs multiple ongoing and evergreen podcasts:
Why you’ll need to start before you’re ready (and the advantages of failing faster).
How you might use an evergreen limited run podcast to fill a hole in your existing content or warm up your prospects.
Why the podcast you start may not be the one you end up with (hint: it’s normal to shift as you gain experience with the medium and your message).
Podcasting as a way to scale your business—what traction looks like and how long it takes to get it.
LINKS
Alastair McDermott LinkedIn | Amazon | Twitter | Instagram | YouTube
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Alastair McDermott helps independent experts & consultants to earn more by rapidly building authority and visibility so that you can command premium fees, work less hours, and never have to suffer a bad-fit client again!
Alastair is an author, consultant & business coach. He hosts The Recognized Authority podcast, and has written a number of practical guides to building authority through content creation.
His most recent book is “33 Ways Not to Screw Up Your Business Podcast“ and he is currently working on his next book: “Recognized: How to Win & Retain High-Ticket Clients by Becoming the Prominent Authority in Your Field“.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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Moving from a job in big corporate to building a soloist expertise business is a bit of an adjustment. Consultant Mike Ryan turned his sweet spot into a thriving business and last year doubled his already significant revenue—he shares his story:
The transition from being a buyer to becoming the seller—and how he built his referral “machine” (hint: cold calling didn’t work).
Why he ignored advice to grow by hiring employees—and what he did instead.
The two things that first accelerated and then doubled his revenue.
Why understanding the relationship between fees and value for his clients was a major turning point in his business.
How to resist the temptation to dial back after a 230% growth year and keep thinking bigger.
LINKS
Mike Ryan Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Mike Ryan is an expert in solving supply chain and inventory challenges for middle-market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results.
With over 20 years of experience working for companies like GE and Goodyear, he tailors blue-chip best practices to help manufacturers achieve their goals.
WORK WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 – 00:29
Mike Ryan: There were 2 things at play. 1 was figuring out how to work in parallel, work with multiple clients at the same time, which was definitely a mindset shift. And the second 1 was being confident and having the confidence to be able to look at a client and say, hey, here’s the value we are going to unlock in your business. The beautiful thing about the work that I do is it’s all measurable. Here’s the value we expect to unlock.
00:34 – 01:17
Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton, and today I’m here with Mike Ryan, who is an expert in solving supply chain and inventory challenges for middle market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results. With over 20 years of experience working for companies like GE and Goodyear, he tailors blue chip best practices to help manufacturers achieve their goals. He is also a super...
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Can you build a six-figure advisory business working only 15 hours a week? CPA Erica Goode has—and she describes exactly how she did it (think serious boundaries):
The lessons corporate burn-out can teach you about how to construct your own business.
How setting rigid boundaries on her time allows her to meet all her work + life commitments.
The value of time blocking (and another way to look at productivity).
Why defining her version of “enough” allows her to stay focused and avoid chasing shiny objects.
Introducing a potential new KPI for soloists—and why it needs your “happiness” factor to be complete.
LINKS
Erica Goode | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm supporting coaches and consultants with bookkeeping, accounting, and CFO services and also hosts the Coaches, Consultants, and Money podcast.
She’s a former Director of Finance at a Fortune 50 company and started her career as an auditor at a Big 4 public accounting firm. Erica is also the mom of 2 and the wife of a fellow CPA. She lives with her family in the mountains of Idaho.
WORK WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
TRANSCRIPT
00:00 – 00:26
Erica Goode: We fall back into this idea of like always being disappointed. Like we didn’t set an expectation for ourselves, so we don’t know if we hit it, so we kind of feel melancholy about it. But when you set an expectation and you can kind of see if you were close or if you exceeded it, well, then you get to give yourself a pat on the back and acknowledge that what you’re doing is a good thing. And I think we tend to be pretty hard on ourselves. There’s more often than not, there’s time to give ourselves a pat
00:26 – 00:27
Erica Goode: on the back.
00:32 – 01:12
Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton, and today I’m here with Erica Goode, who’s been a CPA for 15 years. She runs a...
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Failure can be an excellent teacher—if we’ll only let it! In this solo episode, I walk you through the lessons from a recent failed launch to answer that all-important question: Is it time to quit?
Why continuing to pursue a passion project can sometimes masquerade as (business) madness.
The dirty little secret almost no one who does public launches talks about.
The top questions to ask yourself when an offering isn’t performing.
TL;DR at minute 12.08, I make an announcement about my future services and this podcast 😉.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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Dr Amanda Crowell, author of “Great Work: Do What Matters Most Without Sacrificing Everything Else”, tells us how to get to the work we were most meant to do:
How to get off the “productivity roller coaster of doom” to make the time for your Great Work.
Why your health and happiness make your Great Work flow easier—and how to optimize for them.
A few questions to consider if you haven’t quite figured out your Great Work (hint: the threads are already there).
A framework to catalyze your Great Work from simply a motivating vision to specific day-to-day actions.
The role of identity in keeping you from—or rushing you to—your Great Work.
LINKS
Dr. Amanda Crowell Website | Book | LinkedIn | Instagram
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Dr. Amanda Crowell is a cognitive psychologist, speaker, podcaster, author of Great Work, and the creator of the Great Work Journals.
Amanda's TEDx talk: Three Reasons You Aren’t Doing What You Say You Will Do has received more than a million views and has been featured on TED's Ideas blog and TED Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.
Amanda lives in New Jersey with her husband, two adorable kids, and a remarkable newfiepoo named Ruthie. She spends her days educating future teachers, coaching accidental entrepreneurs, and speaking about how to make progress on Great Work to colleges and corporate teams.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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LinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach shares how she uses LinkedIn to grow her business and relationships--and how you can too.
How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence.
Using LinkedIn as a way to develop your point of view and practice your voice with your ideal people.
Why it’s time to step up and be heard even if you don’t look or sound like whatever popular culture says is “in”.
How to rev up your LinkedIn machine without having to prove how smart you are (or spend every waking hour working at it).
A few sample prompts to re-think how to humanize your LinkedIn posts.
LINKS
Sarah Greesonbach Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
A FEW OF SARAH’S PLAYFUL SOCIAL PROMPTS
1. What event or milestone can you celebrate that very few others can celebrate?
2. What do you wish you knew about your craft or profession 6 months ago? What about 10 years ago?
3. What’s a special geographic/physical location to you, and why?
4. What’s surprised you about parenting in a good way?
5. What’s surprised you about business or work in a good way?
BIO
Sarah Greesonbach is the founder of the B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B marketing.
Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 – 00:24
Sarah Greesonbach: People don’t care what you’re talking about. They care how you feel about it and how you make them feel about it. And so people don’t care what information we’re posting, but if we can share it in a way that finally lets it connect or lets them connect emotionally with themselves, like some kind of in there communication-wise, that’s what makes people actually stop and pay attention...
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You’re committed to becoming a better communicator to help your clients more effectively—and to turbocharge your marketing. Has AI complicated or instead simplified standing out with your communications? Consultant, author and writer Jessica Mehring shares the results of her research on the impact of generative AI on communicating strategically:
Why even though she writes professionally, Jessica doesn’t use AI for writing (note how she instead leverages AI in the writing process).
How the two key cons of using generative AI can be overwhelmingly trumped by its advantages.
How empathy, listening and storytelling are intertwined in becoming a more effective communicator.
Why becoming a better storyteller is actually easier in the age of AI.
Specific use cases where AI can help you become a better storyteller (one in particular may well surprise you).
LINKS
Jessica Mehring Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Jessica Mehring is a strategic consultant for technology companies, a published author, and M.A. in communication (May 2024). Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication, and is exploring how storytelling fosters empathy and can help us connect in a modern context.
When she's not working to bring more humanity into tech marketing, you can find her researching the intersections of art and science, creativity and data, and communication and innovation.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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You’ve built a successful consulting practice using methods, tools and frameworks you’ve developed and road-tested with clients—is it time to ratchet up your impact and revenue? Award-winning author, speaker and certification expert Pamela Slim walks through the practical and strategic considerations of scaling your IP.
Pam shares her from-the-front wisdom:
The benefits of deliberately codifying your intellectual property: your approach, method, tools and frameworks.
Why B2B programs are often an easier sell (and far more lucrative) than B2C programs.
How to tell if your business is a good candidate for developing licensing or certification programs.
One wildly successful real-life example of practitioner certification.
The value of building your marketing engine (spoiler alert: it doesn’t have to be big to be mighty).
LINKS
Pamela Slim Website | The Widest Net | Books | LinkedIn | Instagram | Facebook
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
Pamela Slim is an award-winning author, speaker and agency owner who has spent three decades helping business owners scale their businesses and IP.
Pam’s agency specializes in the design and development of certification and licensing programs. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021, winner of Best Sales and Marketing Book of 2021 from Porchlight Books).
Pam and her husband Darryl co-founded the K’é Community Lab in Mesa, Arizona, where they host scores of BIPOC entrepreneurs and contribute to the local social, health and economic development of their community.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
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Choosing a mastermind may well be one of your biggest investments as a business owner—and yet the right one will repay that investment many times over. How can you decide if a mastermind is right for you?
In this solo episode, I explain:
The three contributing factors that will impact the success you experience with any mastermind.
Why you never want to join a mastermind where you’re the smartest person in the room.
How to evaluate the mastermind facilitator (and why your spidey sense can be a good clue).
Three types of masterminds for business owners and how to experience full value from each.
LINKS
The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges.
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
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