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In this episode of Speakernomics, host Kenneth "Shark" Kinney, speaks with several of NSA's Certified Speaking Professionals.
This esteemed group sheds light on the significance and impact of acquiring the Certified Speaking Professional (CSP) designation in the speaking industry.
In this session, guests will:
Highlight the CSP designation as a marker of legitimacy and an essential differentiator in marketing that assures clients of professionalism and commitment.
Discuss the evaluation process, and emphasize investing in high-quality video presentations and maintaining meticulous documentation of speaking engagements.
Recommend connecting with mentors and leveraging resources from the National Speakers Association (NSA) to navigate the CSP certification journey efficiently.
In this episode, you'll hear from:
Frank Kitchen, CSP
Rob Ferre, CSP
Krista Neher, CSP
Genie Snyder, CSP
Heather Younger, CSP
Michelle McCullough, CSP
John Chen, CSP
Lisa Ryan, CSP
Mike Mooney, CSP
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame speaker Dr. Willie Jolley about the art and science of professional speaking. With a career spanning countless successful engagements and media appearances, Dr. Jolley offers invaluable advice for both aspiring and seasoned speakers.
In this session, Dr. Jolley will help you:
Prioritize aspects of life effectively to create a harmonious balance between work and family.
Utilize the importance of consistent and multi-platform content creation and dissemination to engage broader audiences.
Develop an understanding of how speaking frequently can hone your skills and increase your confidence.
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Discover how to stand out as a speaker, make a genuine difference for your audience, and thrive in your professional speaking career in this episode of Speakernomics. Host Kenneth "Shark" Kinney delves into what makes a speaker truly different and memorable, featuring insights from 16 expert guests.
In this session, you will:
Illustrate the significance of authenticity and uniqueness by incorporating talents or activities such as art, music, or storytelling to entertain and educate the audience.
Emphasize the importance of professional conduct by demonstrating how being easy to work with both on and off the stage can enhance a speaker's reputation and lead to repeat business.
Encourage speakers to utilize clarity, contrast, energy, and passion in their presentations to create impactful and memorable speeches.
In this all-star session, you will hear from:
Scott McKain, CSP, CPAE, Cavett Award Recipient
Mark Scharenbroich, CSP, CPAE
John Watkis
Thom Singer, CSP
Jess Pettitt, CSP
Frank Kitchen, CSP
Sylvie di Giusto, CSP
Tim Mathy
Michelle Joyce
Karen McCullough, CSP
Clint Pulver, CSP
Denise Hamilton
Shannon Jones
Nona Prather
Mike Ganino
Mark Levy
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Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing.
In this session, Lisa will help you:
Understand the importance of cold outreach and overcoming the fear of the phone
Identifying key industry associations for building your prospect list
Effective techniques for phone outreach and leaving impactful voicemails
Crafting personalized and compelling emails to generate leads
Utilizing CRM systems for consistent follow-up and maintaining client relationships
Additional Links & Resources:
Learn more about Motivational Media
Click here to learn more about how NSA Membership can help you build a better speaking business and become a better speaker!
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Kenneth "Shark" Kinney speaks with John Watkis, an acclaimed speaker, voiceover artist, actor, and coach this week on Speakernomics. John shares his expert advice on how professional speakers can maximize the effectiveness of their vocal deliveries and maintain vocal health.
In this episode, John will:
Explain how to self-assess and monitor vocal habits to improve speaking performance.
Instruct on the importance of proper vocal preparation and maintenance through hydration, vocal rest, and specific exercises.
Demonstrate the significance of utilizing pitch, pace, volume, and tone to create a captivating and dynamic speaking engagement.
Motivate speakers to embrace their authentic voice and integrate their personality into their presentations for a genuine connection with the audience.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Greg Wasserman, Head of Relationships for Castmagic, to explore innovative ways professional speakers can maximize and repurpose their content using AI-powered software.
In this session, Greg will:
Explain how Castmagic's AI technology can transform audio and video recordings into various forms of written content, enabling speakers to work smarter, not harder.
Demonstrate how to leverage AI tools to repurpose keynotes and coaching calls into valuable content assets like blog posts, social media snippets, and even lead magnets.
Discuss strategies for aggregating and summarizing Q&A sessions to enhance future presentations and create additional resources for audiences.
Additional Links:
Learn more about Castmagic here.
Learn more about NSA Membership here.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney invites 13 expert speakers to share their insights on what makes a speaker in-demand.
In this session, the experts will:
Emphasize the importance of delivering relevant, problem-solving content tailored to a specific audience, ensuring your message resonates with the listeners.
Illustrate strategies for leveraging name recognition and creating a memorable audience experience to capture and maintain attention.
Discuss how to establish a strong reputation in the industry through continual self-marketing and by being an engaging and delightful presence on stage.
In this all-star session, you will hear from:
Meridith Elliott Powell, CSP, CPAE
Tim Mathy
James Bauchum
Henna Pryor
Richard Schelp
Deia Starr Rank
Clint Pulver, CSP
Lois Creamer
Grant Baldwin
Shannon Jones
Michelle Joyce
Dejah Urbanovitch
Denise Hamilton
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Matt Bauer, founder of Motivational Media, delving into the transformative power of video in the speaking business.
In this session, Matt will:
Explain the importance of capturing a speaker's authentic experience through various filming techniques, rather than just documenting the event.
Discuss the strategic use of video editing for different platforms, highlighting the need for short, jump-cut content on social media and longer, more detailed videos for professional audiences.
Encourage use of color grading and audio optimization in videos to uphold brand standards and enhance viewer engagement.
Reflect on the potential and limitations of AI in video content creation, emphasizing the distinction between technical efficiency and maintaining authentic human connection.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Association Expert, and co-founder of Cigar PEG, Ed Rigsbee, CAE, CSP. Ed shares his expert strategies for speakers aiming to connect with associations and leverage those connections to grow their businesses.
In this session, Ed will:
Illustrate the significance of positioning oneself as a thought leader within a specific industry using a parachute analogy to determine the core topic.
Advise on the importance of building relationships with editors by offering valuable articles, which can lead to introductions to key decision makers.
Emphasize the need for speakers to have different fee structures for corporate and nonprofit events and discuss the pros and cons of each.
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In this episode of Speakernomics, host Kenneth "Shark" Kinney sits down with Hall of Fame Speaker & coach, Mike Domitrz, CSP, CPAE, who shares his expertise on thriving and growing a speaking career.
In this session, Mike will:
Challenge speakers to differentiate their approach to scripting by finding a balance that allows their authentic personality to shine through, rather than adhering strictly to a fully scripted talk.
Guide speakers to evaluate their content and delivery to ensure they are subject matter experts, trusting their knowledge to speak confidently without the crutch of a script.
Encourage speakers to apply techniques in selling from the stage tactfully, ensuring that any sales pitch offers genuine value and doesn't detract from the primary content of the presentation.
Additional Links & Resources:
Learn more about Mike's October Speaker Retreat in Costa Rica!
2024 Influence Aug 3-6th Denver, CO
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In this special edition of Speakernomics, host Kenneth "Shark" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.
By the end of this episode*, you will:
Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel.
Demonstrate techniques to quickly and effectively grab the viewer's attention, ensuring your video is tailored to the client's needs.
Explore the significance of authenticity, storytelling, and audience interaction in building a compelling and credible speaker video.
Identify best practices for maintaining a dynamic and fast-paced reel that highlights your speaking style and expertise.
In this all-star session, you will hear from:
Meridith Elliott-Powell, CSP, CPAE
Lois Creamer
Tim Mathy
Robert Kennedy, III, CSP
Michelle Joyce
Sylvie di Giusto, CSP
Dejah Urbanovitch
Clint Pulver, CSP
Richard Schlep
James Bauchum
Shannon Jones
Grant Baldwin
Matt Bauer
Chris West
*Watch this episode on YouTube!
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In this episode of Speakernomics, host Kenneth "Shark" Kinney delves into the intricacies of transforming your relationship with your audience with Keynote Director, Mike Ganino.
In this session, Mike will:
Differentiate between public speaking coaching and keynote directing, emphasizing the need for professional speakers to elevate their performance beyond basic stage comfort and into transformative experiences.
Demonstrate how specificity and heightened sensory details in storytelling, such as using vivid imagery and physical actions, can significantly enhance audience connection and engagement.
Encourage speakers to critically analyze their stage movements and vocal choices, ensuring they add clarity and contrast to keep the audience engaged and on edge.
Additional Links:
About Mike Ganino
2024 Influence Conference
NSA Membership
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In this episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Mike Stickler, delve into the evolving landscape of book publishing and marketing for professional speakers. As the founder of Leadership Books and an experienced author, Mike shares invaluable insights tailored for today's dynamic market.
In this session, Mike will:
Analyze the importance of a multi-faceted marketing strategy including social media testing, continual audience engagement, and leveraging influential endorsers to improve book visibility and sales.
Distinguish between traditional and online book selling, recognizing the necessity of collecting buyer data and adapting to changing consumer behaviors in bookstores.
Explore the benefits of converting books into engaging online courses, incorporating elements like video, music, and graphics to reach broader audiences and boost marketing efforts.
Join this informative session to modernize your approach to book publishing and enhance your speaking business with actionable marketing strategies.
Additional Links
Leadership Books
NSA Influence Conference
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In this special episode of Speakernomics, host Kenneth "Shark" Kinney sits down with the legendary author and hall of fame speaker, Harvey Mackay, CPAE to delve into the intricacies of networking, effective customer engagement, and the art of staying unpredictable in sales and persuasion.
In this session, Harvey will:
Emphasize the necessity of maintaining and nurturing an extensive professional network over time by regularly connecting through personalized outreach, such as calling on birthdays or sending relevant articles.
Introduce the Mackay 66, a comprehensive 66-question customer profile designed to help speakers understand and tailor their interactions with their audience on a more personal level.
Advocate the critical role of practice in honing one’s speaking abilities, stressing that "perfect practice makes perfect" and suggesting the use of coaches to unlock one's full potential.
Don’t miss this enlightening episode, where mastering the subtle nuances of customer engagement and networking is explored with insights that will elevate your professional speaking journey.
**Take Advantage of Harvey's Offer!***
Harvey is offering listeners of Speakernomics FREE access to his Harvey Mackay Academy! Get access by emailing [email protected] and let them know you listened to Harvey's episode!
Special thanks to our sponsor, Leadership Books!
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This week on Speakernomics, host Kenneth "Shark" Kinney speaks with strategic storytelling expert Andy Henriquez, sharing his insights on crafting compelling narratives that resonate with audiences.
In this session, Andy will:
Illustrate the necessity of using peaks and valleys in storytelling to emotionally connect with the audience and reflect their own experiences.
Share strategies for investing in oneself and in storytelling craft to achieve business success and impactful speaking engagements.
Explain the difference between keynote and offer stories, focusing on the importance of creating a sense of urgency to move the audience to action.
Emphasize the need for early buy-in from the audience before delving into storytelling to ensure alignment and receptiveness to the message being conveyed.
Additional Links & Sponsor:
Leadership Books
Influence '24
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In this episode of Speakernomics, Sylvie di Giusto, CSP discusses positioning oneself in the global speaking market. Delving into her experiences as an international keynote speaker, Sylvie shares invaluable strategies for speakers aspiring to reach a broader audience.
By the end of this episode, you will be able to:
Evaluate the intrinsic value of your accent and unique perspective as a speaker to effectively promote yourself on the global stage.
Customize your presentations by conducting thorough research on the organization, audience, and cultural nuances, elevating the impact of your message across diverse settings.
Cultivate lasting connections beyond the stage by continuing the journey with clients, offering support to audience members, and debriefing with fellow speakers to enhance professional growth.
Additional Links & Resources
NSA Influence '24
The Speaker Lab
Leadership Books Author Summit
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Kenneth "Shark" Kinney sits down with Wall Street Journal bestselling author, keynote, and transformational speaker coach René Rodriguez. Using behavioral neuroscience, Rene provides actionable strategies for professional speakers to exert influence and amplify their impact.
In this session, René will:
Explain the distinction between influence and being an influencer, emphasizing the need to align one's speaking goals with the strategic objectives of event sponsors.
Demonstrate how speakers can enhance their visual presence, voice tonality, and audience engagement techniques to maximize their influence on stage.
Illustrate the role of AI in the speaking industry, advising on how to utilize AI as a creative and analytical tool without compromising the authenticity and effectiveness of personal delivery.
Additional Links & Sponsors:
More about Influence '24
More about Primeau Productions
More about Leadership Books
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Justin Jones-Fosu, CSP, an internationally acclaimed speaker, social entrepreneur, and CEO of Work Meaningful. Justin shares his expertise on how speakers can sell beyond the first engagement.
In this session, Justin will:
Illustrate the ten-by-ten-by-ten model for producing valuable content, allowing speakers to create new knowledge and add depth to their presentations.
Explain the importance of using the right language to foster meaningful client relationships and uncover new opportunities.
Demonstrate how to implement an aftercare action plan that maximizes value for clients, including strategies like modularizing content, creating discussion guides, and offering tip videos.
Advocate for a heart-based approach to client interactions to build long-term, impactful business relationships.
Join us to elevate your speaking business by adding more value through strategic content creation, effective communication, and sustained client engagement.
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This week on Speakernomics, host Kenneth "Shark" Kinney is joined by David Avrin, CSP who shares valuable insights from his long career in the speaking industry and shares a sneak preview of what he'll be talking about on the Main Stage at Influence 2024!
In this session, David will:
Clarify the distinction between the art of speaking and the business of booking speaking gigs. He emphasizes that the real work and financial success stem not from speaking engagements themselves but from mastering the process of acquiring these opportunities.
Offer strategic advice on marketing oneself as a speaker, urging the importance of not appearing outdated and demonstrating clear, tangible benefits to potential clients.
Discuss creating systematic processes for daily business activities that ensure consistent outreach and follow-up with potential clients, utilizing CRMs and other tools to maintain and grow professional engagements effectively."
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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Grant Baldwin, the founder of The Speaker Lab, to delve into strategies for building a sustainable speaking business.
In this session, Grant will:
Illustrate the necessity of treating a speaking career as a legitimate business and adopting a long-term perspective on growth and success, advocating for commitment and consistent effort.
Discuss the critical importance of identifying a specific audience and problem, demonstrating how laser-focused positioning can enhance the effectiveness and demand for a speaker’s services.
Emphasize proactive outreach and follow-up, encouraging speakers to initiate contact and sustain relationships rather than waiting for opportunities to come their way, to ensure a continuous flow of engagements.
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