Episoder

  • Free Podcast Exclusive: Body Reset Blueprint for Building Business Owners https://www.tpb.tools/bodyreset 

    What’s the #1 habit you can develop to get a massive ROI in your building company?

    (Hint: it’s got nothing to do with your building company).

    Everyone knows that quality sleep, diet, and exercise are like cheat codes for more productivity & profits.

    But finding the time in a 60+ hour work week to stick to something is tough.

    We sat down with Olly Wood from Body Reset to talk about practical ways to do this for busy building company owners.

    No fancy gym memberships or complicated diets. Just real strategies that work for business owners who are juggling a million and one things.

    Olly shares straightforward advice about food, exercise and rest that could help you feel better and think clearer.

    Tune in to discover:

    ✔ One simple habit that helps clear the brain fog so you can focus better and get  more done as a business owner 

    ✔ The truth about calories and weight - and what really matters for staying healthy

    ✔ What we all need to know about cholesterol to stay strong for years to come

    ✔ Protein shakes vs bars: see what’s best for you and your health when you’re flat-out busy

    ✔ No-nonsense advice about supplements, sleep and food that fits your busy schedule

    ✔ Plus more

    Listen now to learn small changes that could help you feel better, think clearer, and run your building company better.

    Key Moments:

    00:00 Intro

    04:00 The PPR Formula for better performance

    15:30 The truth about protein and meal timing strategies

    21:30 Meal prep approaches for busy business owners

    31:00 Exercise fundamentals 

    34:00 Essential supplements 

    36:30 Sleep optimization strategies

    44:25 Brain-gut connection in nutrition

    -

    Our construction business coaching has helped 2,500+ building companies succeed.

    Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    Follow TPB for more:
    👥 FB Group – https://www.facebook.com/groups/professionalbuilder
    📸 Instagram – https://www.instagram.com/theprofessionalbuilder/
    🖥️ Get your business health audit + free resources (including website audit) here – https://www.theprofessionalbuilder.com

    🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session.
    📈 FREE Resources For Builders – https://tpb.tools/resources

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Every builder wants more premium clients.

    But relying on word-of-mouth or waiting for the next job to come in is risky business. 

    You need a solid plan, especially heading into 2025.

    Join us as we share the lead generation systems our top TPB members used to crush 2024 (and continue to use in 2025). If landing consistent jobs is a sore point for you… Today’s episode gives you a 2025 Marketing game plan for more leads, more jobs, and more contracts with quality clients.

    Tune in to discover: 

    ✔ Why waiting for referrals isn't enough in 2025 

    ✔ What's really stopping clients from choosing you — and how to fix it so you win more jobs 

    ✔ The proven lead strategy: 10 ways to attract clients who value quality and pay what you're worth 

    ✔ How to turn more quotes into signed contracts 

    ✔ Plus more

    If you're tired of chasing dead-end quotes and want to start booking premium projects in 2025, this episode shows you how.

    Key moments:

    00:00 Intro

    02:10 Why word-of-mouth is unreliable

    05:20 How many customers are ready to buy

    06:30 The five key customer concerns in construction

    09:30 How to nurture leads

    15:30 The 10x10 strategy for more leads

    -

    Our construction business coaching has helped 2,500+ building companies succeed.

    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    🚀 Head to https://info.theprofessionalbuilder.com/planningsession?utm_source=website&utm_medium=referral&utm_campaign=podcast-page to book your FREE strategy session.

    📈 Resources for your construction business:- https://tpb.tools/resources

    Join Our Community

    👥 FB Group -  facebook.com/professionalbuilder  

    📸 Instagram -   Instagram.com/theprofessionalbuilder  

    🖥️ Website - https://www.theprofessionalbuilder.com

     

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

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  • Podcast Exclusive: FREE guide reveals how to reclaim hours each week in your construction business https://info.theprofessionalbuilder.com/stopdoinglist

    In this episode, Dughall Aitken shows us how to scale a construction business and get off the tools.

    Dughall is the Founder of Ensura Building, and a successful fencing company. Today, he’s sharing all his construction business scaling secrets.

    You’ll hear about how he’s achieving work-life balance while growing his revenue from $3M to $5M.

    The critical systems and mindset shifts that enabled this growth.

    And how he's planning to dramatically increase his construction business size in the next 2-3 years.

    Tune in to discover:

    ✔ How a non-builder scaled two multi-million dollar construction companies

    ✔ How Dughall's systemised his company to run 50+ sites independent from his input

    ✔ Scaling to $5M without excessive hiring

    ✔ The "1-3-1 Rule" that minimises daily employee problems blowing up your phone

    ✔ Little-known ‘membership clubs’ you can join, filled with lucrative potential clients

    If you’re scaling your construction business, or looking to scale in the future, then this episode is for you.

    Key Points:

    00:00 Intro

    03:00 Buying businesses vs. starting from scratch

    05:20 Software solutions for efficiency

    10:15 Big hiring lesson

    23:00 Managing client communication at scale

    24:35 Growing from $3M to $5M annual revenue

    32:30 Secret networking tip

    39:00 System to manage time and priorities

    -

    Our construction business coaching has helped 2,500+ building companies succeed.

    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    🚀 Head to https://info.theprofessionalbuilder.com/planningsession?utm_source=website&utm_medium=referral&utm_campaign=podcast-page to book your FREE strategy session.

    🎙️Podcast Exclusive: FREE guide reveals how to reclaim hours each week in your construction business https://info.theprofessionalbuilder.com/stopdoinglist

    📈 Resources for your construction business:- https://tpb.tools/resources

    Join Our Community

    👥 FB Group - www.facebook.com/professionalbuilder

    📸 Instagram - www.instagram.com/theprofessionalbuilder

    🖥️ Website - www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • 🎙️Podcast Exclusive: FREE 17-page checklist for a smooth year-end in your building business https://info.theprofessionalbuilder.com/287

    Is your construction business ready for a smooth end-of-year? Or will it be carnage? In this episode, we share construction business tips for a smooth & lucrative end-of-year.

    You'll hear our "decompression checklist" — for better construction business management. And how to safeguard cash flow during a typically quiet revenue period.

    We'll also share why the holidays are a big opportunity for recruitment and sales.

    And how you can use clever marketing to engage homeowners during their downtime.

    Tune in to discover:

    ✔ The one construction management checklist item that could save you thousands in January

    ✔ Why every construction business should hire—even if they're not hiring yet

    ✔ A genius move that turns downtime into opportunity

    ✔ The secret to homeowner referrals most people ignore

    ✔ The ‘airline pilot’ checklist strategy that prevents year-end chaos

    ✔ Plus more ways to close the year profitably for your building business

    This episode gives the tips needed to have a great end-of-year within your construction business.

    Key Points:

    00:00 Intro

    01:15 Marti & Owen catch-up

    05:30 Shutting down without chaos

    06:35 Team recognition

    07:20 Leveraging referrals

    10:57 Holiday hiring opportunity

    13:50 Cashflow management

    17:26 How to actually “switch off”

    -

    Our construction business coaching has helped 2,500+ building companies succeed.

    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    🚀 Head to https://info.theprofessionalbuilder.com/planningsession?utm_source=website&utm_medium=referral&utm_campaign=podcast-page to book your FREE strategy session.

    🎙️Podcast Exclusive: FREE 17-page checklist for a smooth year-end in your building business https://info.theprofessionalbuilder.com/287

    📈 Resources for your construction business:- https://tpb.tools/resources

    Join Our Community

    👥 FB Group - facebook.com/professionalbuilder

    📸 Instagram - instagram/theprofessionalbuilder

    🖥️ Website - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Many construction companies would kill for more development projects with less cash down.

    In this episode of The Builders Ladder, Ammon Acarapi from Loan Market Development Finance explains how to do just that.

    He shares how non-bank funding is helping builders and developers take on more projects with less money. Ammon’s approach offers construction companies and developers a big boost, including:

    Up to 80% LVR on pre-sold properties. Flexible financing based on the final property value. An equity-based lending method that skips income checks.

    These options can lower the barriers for construction companies to expand. Could this mean traditional bank loans are no longer needed for building businesses?

    We'll let you be the judge of that after this episode.

    Tune in to discover:

    ✔The legal and ethical “funding hack” that lets you start projects with just 20% of the usual cash

    ✔How one developer funded seven times more projects (without using a bank)

    ✔Why top developers are ditching banks to speed up approvals

    ✔How to fund turnkey projects without massive cash deposits

    ✔Why cash flow might not matter in your next project — if you use this tool

    ✔Plus More!

    Whether you’re just starting or looking to scale — this episode offers tools and tips to level up your building business.

    Key Points:

    00:00 Intro

    04:45 Lending & equity.

    15:11 High-yield investments

    22:39 Non-bank lending benefits

    29:08 Get this before development funding

    32:11 Keys to success

    -

    Our construction business coaching has helped 2,500+ building companies succeed.

    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    Podcast Exclusive! Get 151 'Tips & Tricks' that could add $250k to your bottom line: https://info.theprofessionalbuilder.com/151ways

    🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session.

    📈 Resources for your construction business:- https://tpb.tools/resources

    Join Our Community

    👥 FB Group - www.facebook.com/professionalbuilder

    📸 Instagram - www.instagram.com/theprofessionalbuilder

    🖥️ Website - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • The construction industry isn’t female-friendly, right? Wrong!

    Sara Johnson, CEO of ITM, joins us to share her path from marketing expert to business leader in the construction industry.

    In this talk, Sara tells us why old ideas about construction are wrong. Instead, she explains how the industry welcomes women more than most people think.

    Listen as Sara also shares how being curious helps leaders succeed — and why it matters most for business owners. Y

    ou’ll also hear why ITM's team-based business model works so well.

    (Hint: It's based on building trust between local business owners.)

    Sara offers clear steps to building a strong and lasting construction business. These lessons about leading and staying strong will help any building business owner succeed.

    Tune in to discover:

    ✔One important leadership trait that makes or breaks a building business CEO

    ✔Why curiosity is your secret weapon as a construction business owner

    ✔The marketing mindset that turns marketers into CEOs

    ✔The surprising truth about how women are treated in the construction industry

    ✔Experienceing tough times? See how to lead a team through challenging market cycles

    ✔Why failing can be better for you than succeeding

    We've spent 20 years helping building companies succeed. We’re pumped to see women taking on every kind of job in construction.

    Key Points:

    04:40 – Insights from a global team

    09:50 – From marketer to CEO (success traits)

    16:50 – ITM’s community-focused business advantage

    22:50 – Overcoming stereotypes as a woman in construction

    30:20 – ITM's approach to education and mental health support

    34:00 – Traits sought in ITM store owners

    -

    Our construction business coaching has helped 2,500+ building companies succeed.

    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    FREE 10-step framework to close more construction deals: https://info.theprofessionalbuilder.com/10step-sales-process-5

    🚀 Head to https://tpb.tools/call to book your FREE strategy session.

    📈 Resources For Builders - https://tpb.tools/resources

    Join Our Community

    👥 FB Group - facebook.com/professionalbuilder

    📸 Instagram - instagram.com/theprofessionalbuilder

    🖥️ Website - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • When clients are upset, how do you respond? Every building company experiences complaints. Approached the right way, upset clients can be turned into raving fans who refer more projects to you. Which means complaints can fuel your construction business growth.

    In this episode you’ll discover:

    ✔ Why angry clients can lead to construction business growth.

    ✔ Critical skills that de-escalate situations to win clients over so you can grow your building company

    ✔ The expectation vs. experience formula: small actions that boost client satisfaction in your building company

    ✔ When to never reply to angry clients (almost every construction company owner makes this mistake)

    ✔ PLUS: Empathy “secrets” that get you the outcome you want more often

    We’ve spent 19 years helping thousands of construction businesses grow. There isn’t a scenario we haven’t seen. So, if you’ve ever struggled with client complaints — be sure to tune in to this episode and take advantage of our tips.

    Highlights

    01:10 - Turn angry clients into fans

    03:05 - Reduce client complaints

    04:30 - Tips for client conflict resolution

    08:20 - Building deeper trust

    10:30 - Leveraging team

    Our construction business coaching has helped 2,500+ building companies succeed. Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    Get your free 10-step sales framework to close more deals:

    https://info.theprofessionalbuilder.com/10step-sales-process

    Get your business health audit + free resources (including website audit) here:

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Struggling to grow your building company without stretching your budget? In this episode, Owen and Vinnie break down a proven hiring roadmap designed to keep your construction business profitable. Discover the 3 levels of hires you need as your company scales, what to pay them to keep your business financially healthy, and how to avoid common hiring mistakes. Plus, get access to free, ready-to-use job descriptions to streamline your hiring process.

    Highlights:

    0:00 - Introduction
    Why hiring right matters for sustainable growth and profitability. 1:39 - Key principles for hiring at each growth stage
    How to strategically bring on the right people at the right time. 4:39 - Understanding the 3 hiring levels
    Know the difference between entry-level hires, skilled specialists, and leadership roles to avoid over- or under-staffing. 10:07 - Level 1: Foundational hires
    Who to bring on first to support basic operations and free up your time. 10:54 - Level 2: Filling skill gaps
    Essential hires for low-fun, high-skill tasks that you don’t have time for, but are crucial for scaling. 16:29 - Level 3: Building a marketing team that delivers
    Why marketing-focused hires are essential for consistent lead flow and business growth. 18:38 - Pay strategies that keep your hires productive and motivated
    Competitive pay without overspending. Learn what top-performing builders pay their team members at each level. 20:32 - Avoid percentage-based compensation pitfalls
    Why paying a percentage of P&L can backfire, and what to consider instead. 21:27 - Think packages, not just payslips
    Discover how offering the right benefits can attract quality hires and reduce turnover. 25:03 - Free job descriptions for every role
    Access downloadable job descriptions to kickstart your hiring process.



    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights tailored to help you grow a profitable construction business.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In this episode, Marti, Owen and Vinnie sit down and reflect on the TPB team catch-up and how it has helped improve TPB for members. Plus how doing this can improve members' businesses.

    0:00 - Introduction

    01:22 - Environment - change it to better yourself, your business, your growth

    04:36 - Level up your identity as you grow your business

    07:38 - Adapting your business to your team's profiles

    11:08 - Aligning goals and team focus across all departments for a clear single vision

    17:24 - Take yourself out of the business and plan your business



    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights tailored to help you grow a profitable construction business.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • As a business owner, it can be hard to see the problem when working in the business daily. Today Owen, the GM of TPB takes you through the steps he uses every 90 days to uncover issues, find solutions and motivate his staff in the same direction.

    Today's free recourse: Rapid results worksheet

    0:00 - Introduction

    03:20 - Reflect a review from a personal and business perspective

    07:15 - Revisit your goals

    09:32 - Rework the plan and break it down to rapid results

    10:27 - Publish and repeat

    12:42 - recap of every stage

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • As a professional builder, you’ve put years of hard work into growing your business—now it’s time to consider your exit strategy. In this episode, we break down how to streamline operations so you can step back, and explore the best ways to sell your business or transition ownership to a trusted partner, investor, or team member. Learn how to set your construction business up for long-term success and secure your future.

    Today, Marti and Owen ask you to think about:

    Do you want to keep working long hours on-site, or is it time to step back? What’s the long-term future of your construction business? Can you build a business that runs smoothly without your daily involvement? How do you grow a successful business by building and empowering a skilled team?

    0:00 - Introduction
    4:31 - Defining your long-term goals: What do you really want from your construction business?
    8:04 - Step-by-step guide on preparing your business for sale to an investor, partner, or key employee
    15:29 - Business Value Calculator: A practical walkthrough to determine what your business is worth
    25:18 - Proven strategies to increase the value of your construction business before selling
    33:00 - Key takeaways: How to boost your business value and efficiency as you consider an exit strategy

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Running a construction business can be challenging, but with the right guidance, success is within reach. In this episode, we sit down with Marti Amos, founder of The Professional Builder, and David Baker, Director of Rapid QS, to explore Marti’s journey from overcoming financial hardship to building a thriving global enterprise.

    Tune in as Marti shares valuable lessons learned along the way, including:

    How to take a business from making millions but struggling with profit, to sustainable success with proven frameworks. Key hires that can help free up your time and increase efficiency. The importance of hiring a QS to improve your project management. Navigating tough times and the strategies Tips for hiring top talent and fostering business growth.

    2:38 Marti’s background and starting TPB

    10:10 Transforming a business for profit with plug-and-play frameworks

    17:04 The first crucial hire to buy back your time

    20:16 Why hiring a QS is a game-changer

    24:19 Marti's toughest challenges and how he overcame them

    31:18 Growth at TPB and a secret hiring tip

    37:00 Marti’s new book

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • New Zealand is seeing a 24% drop in building consents, leading to less work for many. However, not everyone is affected, and with the right approach, you can avoid competing on price and position yourself to thrive when the market rebounds.

    In this solo episode, Owen shares 10 proven marketing strategies you can implement now to ensure your business stays ahead and grows, even in a contracting market.

    00:00 Introduction.

    03:39 10 Marketing Strategies that can help grow your business today

    07:38 Key strategy 1, 3 streets wide flyer & door hangers

    10:02 Key Strategy 2, site signs

    13:04 The 4 key questions and 5 primary concerns to consider when making your marketing machine

    17:31 Key Strategy 3, your 24/7 sales rep

    18:17 Key strategy 4, the 1% Referral program

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In this episode, we sit down with Ricki Cotter, owner of Topline Carpenters in Tauranga, New Zealand. Ricki shares his journey through the highs and lows of business ownership, including a tough financial challenge that nearly ended his company. He explains how investing in a strong team culture, refining systems and processes, and a growth mindset helped him not only survive but thrive.

    00:00 Introduction.

    04:38 Sticking to a vision of the type of people you want to attract

    07:22 What happens when you get your team involved in the planning and ownership of a project

    09:42 Learning to let go and allowing your staff to learn and grow

    11:52 Rick’s background

    19:27 Sales process for not competing on price

    29:14 Topline’s software stack for operating a successful business

    37:16 Systems and process and combining 5 into 1

    42:20 Should you build your team or processes first?

    48:26 Building a strong mindset throughout challenges

    53:27 Juggling family and work while running a small business

    57:14 Dealing with tricky times and levelling up regardless of the economic environment

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Download Ricki’s site notes form here: https://drive.google.com/drive/folders/10hmABuqfsZauOz5HBDfWP0Od3SyXc3wx

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In today’s session, we’ll explore how video content can boost conversions on your website. Specifically, we’ll discuss how "How We Work With You" videos can build trust, establish authority, and address the five key questions potential customers often have before meeting your team for the first time.

    We’ve also included a selection of top-notch examples, which you can check out via the YouTube upload or the links below!

    This episode is best viewed on YouTube but is still audio-friendly.

    00:00 Introduction.

    02:32 The framework we will be following to help build trust.

    08:21 The tried and tested script - “Don’t f*ck with the script” - Owen

    13:58— Where would you use a video like this?

    15:44 Key elements to note from the script and why they are important.

    17:55 Where you can find the full script.

    19:05 Example video: https://vimeo.com/237017393/1fcc040e64?

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In today's live audit session, Owen, Marti, and Vinnie reviewed members' websites and identified key elements that may help increase conversions. They discuss the difference between above and below the fold, how to build trust and authority through your website, and the importance of written and video-based content.

    By the end of this episode, you'll be given some ideas and strategies you should consider implementing on your website. This includes where to put your pop-ups and guarantees, plus imagery you should consider to help build trust during a customer discovery phase. After all, good, strong marketing makes for an easier sales process.

    This episode is best viewed on YouTube but is still audio-friendly.

    00:00:00 Introduction

    00:06:43 The importance of a virtual storefront (your website)

    00:09:42 The building blocks of your website that we look for when auditing

    00:14:07 First website audit - M&A Projects

    00:22:32 What it means to be above and below the fold and the importance of it

    00:38:17 Second website audit - BR Limited

    00:44:55 What is a landing page?

    00:46:53 Should you disclose pricing on your website?

    00:54:09 Third website audit - Urban Landscape Projects

    00:59:18 Best-in-class website - Cloonan design

    01:01:24 Key takeaways from today's audit

    Websites mentioned today

    M & A Projects: https://www.maprojectgroup.com.au/

    BR Limited: https://broughtonryan.com/reviews/

    Urban Landscape Projects: https://ulp.com.au/

    Cloonan Design: https://cloonandesign.com/

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources here -

    https://www.theprofessionalbuilder.com



    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In today's 1:1 whiteboard session with Owen, General Manager of TPB and all-round legend of sales and marketing,e are handling typical objections you may see during the sales process. “Just send it to me in an email…”

    By the end of this episode, you'll be equipped to audit both your sales process and your team to identify where you need to invest your time to make improvements. Plus, Owen shares three key strategies for identifying objections, helping you determine whether they’re genuine concerns or if there’s an issue with your proposal.

    This episode is best viewed on YouTube but is still audio-friendly.

    0:00 Introduction

    4:00 What are the objections? The psychology of sales

    6:17 How to improve your sales process that removes objections improves your marketing and builds strength to your sales pipeline

    10:00 Sales are like muscles, if you put the time in they will grow.

    11:47 3 Key sales strategies to handle objections, pressure test, be uncomfortable and be the advisor

    17:49 What to do if you still get an objection at the end of your sales process

    21:48 3 key items to handling objections

    The official TPB Summit is around the corner on the 11th & 10th of October and we want you there. 5 Years of Business Insights in 2 Days: Fast track your success and aggressively grow your business, in person with TPB coaches.

    Get your TPB Builders Summit 2024 Tickets here: https://builderssummit.co.nz/

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Earlier in the year when Marti and Owen were in the Gold Cost for the TPB Summit, (the next one is in Auckland on October 10th & 11th link below). The team caught up with Corne and Andrew Lategan from Bizvideo, a video production and marketing company that specialises in helping construction businesses improve their marketing through video content.

    With our Auckland Summit around the corner, we thought this episode would be the perfect opportunity to equip our audience with actionable strategies. By tuning in now, you can start implementing these insights ahead of the Summit, giving yourself a valuable head start.

    0:00 Introduction

    3:08 Why we love helping you

    4:21 The telling signs that your building business might need help

    7:25 The first thing you need to do to get on track building processes

    8:49 How to shift your mindset from “I’m a builder” to “I’m a business owner”

    10:43 The one thing most people will avoid once they have a lead in

    12:03 Your sales process should keep you as the prize so you can charge for quotes

    12:47 Why get back to a lead with speed

    14:36 How we buy you back a day, a week in the first 90-day

    17:02 The 7 key steps to a golden sales process

    25:05 People buy from those they know, like and trust

    30:30 Implementing the keep warm sequence while you price for profit

    31:54 What Bizvideo do that is pure gold

    36:28 How to send quotes that build trust and offer transparency

    43:47 There are no silver bullets if strategies are done in isolation

    44:56 What to consider when implementing these strategies

    The official TPB Summit is around the corner on the 11th & 10th of October and we want you there. 5 Years of Business Insights in 2 Days: Fast track your success and aggressively grow your business, in person with TPB coaches.

    Get your TPB Builders Summit 2024 Tickets here: https://builderssummit.co.nz/

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • The official TPB Summit is around the corner on the 11th & 10th of October and we want to give you some insight as to what to expect from this opportunity to learn from TPB coaches in person plus talk to the top 5% of residential builder business owners.

    From sessions focused on sales and marketing, teamwork and systems, profit and pricing you will walk away with a customised action plan alongside plug-and-play resources to start using there and then for your business.

    0:00 Introduction

    1:11: Where is the summit and what days should I block out in the calendar for this opportunity?

    2:26 Am I the right person to attend the summit and will I get value from it?

    5:11 How we will compress what you could learn in 5 years of business into 2 days. Including our Builders Booked Out Blueprint, will help fill your pipeline up to 12 months in advance.

    6:35 Learn from the TPB members winning awards, how they overcame roadblocks and what mindset shift they had to make.

    11:48 Gain access to our exclusive networking opportunity where you can chat one-on-one with 10 of TPB’s top coaches over a drink to get insights on how you could better steer your business, stop working in it, and start working on it.

    12:30 Get inspired by record breaker Freddie M Bennet. Best known for running to the North Pole, Freddie wil give you the tools and strategies to get out of ruts and focus on your goals.

    13:35 Boardroom panel sessions will help you learn how to question builders about their mindset and set you up for networking success.

    15:18 To help calm the mind and regain focus we will be putting on several exercise and fitness opportunities including walks, swims, and CrossFit sessions.

    16:03 You will walk away with a customised plan that goes in-depth into your goals, roadblocks and strategies to overcome them

    18:12 A major highlight for last year's summit attendees was the networking opportunities, allowing them to connect and converse with TPB members who have experienced similar journeys

    20:48 Quickfire FAQ’s regarding the summit including, where to stay, timing and of course food and drink!

    24:28 Shhh…. super secret announcement at the event right here!

    Get your TPB Builders Summit 2024 Tickets here: https://builderssummit.co.nz/

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In the ever-evolving world of social media, building company owners often wonder if it's worth the effort. The short answer is yes — if you approach it strategically.

    Our latest podcast episode outlines key strategies and common pitfalls, helping you effectively leverage social media to build credibility, attract talent, and ultimately grow your business (without being online or posting constantly!).

    Here’s a glimpse of what we cover:

    0:00 Introduction

    2:00 Marti has heard it before “my clients aren't on social media” which just isn’t true. So should you be using social media? What should you consider?

    4:07 You shouldn’t be doing everything, especially without a strategy, so here is TPB’s official three strike marketing strategy.

    9:24 Know, like and trust.

    12:08 How do we put this into practice? Let’s use an Instagram account as an example.

    16:10 So you’re still struggling with getting into social media, getting in front of the camera or finding time to prioritise it. Here are some quick tips to fight those hurdles.

    20:41 Key takeaways from today's discussion.

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow Marti and Owen at TPB for more: https://www.instagram.com/theprofessionalbuilder/

    Get your free content calendar, business health audit + free resources here - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.