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LEARN WITH PAULA
Are you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward.
In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal branding. Lizzy shares her journey of starting her business with a “say yes to everything” mindset and how she eventually transitioned into a focused, consistent, and highly successful branding photography business. We also dig into her biggest game-changer: networking.
Lizzy explains how she made networking work for her—without it feeling salesy or overwhelming—and how those connections have fueled her growth. If you’re ready to take control of your photography business, this conversation will leave you inspired and motivated.
Topics Covered:
Why networking is one of the most powerful tools for photographers.The practical steps Lizzie took to build a steady stream of clients.How to simplify your business for more focus and better results.Check out Lizzy's website here
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Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE
Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses?
There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients.
Listen to the full episode here…
Apple
https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874
Spotify
https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e
Watch the full episode on YouTube
https://www.paulabrennaneducation.com/podcasts/50
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Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for?
Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks.
In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations.
Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success.
And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs!
If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in.
In this episode, we cover:
The real value of personal brand photography from a client’s perspectiveHow to plan with the client’s future brand vision in mindFostering a welcoming environment for clients, even in group settingsCreating a structured yet relaxed experience for clientsCheck out Kate's Website here
Learn more about PBE Academy here
Check out full course suite here
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Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already?
My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :)
Listen to the full episode here…
Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195
Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vj
Learn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy
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Do you ever feel like you have been slightly taken advantage of with your photography?
Sometimes this can happen, even though the parties may not be intentionally doing it to you
But it is easy to end up feeling undervalued or even a little used.
If you are struggling to balance gaining exposure with protecting your photography work
Or perhaps finding it challenging to negotiate fair deals
This podcast episode is for you.
In it I share a story from my early days as a personal brand photographer and a specific incident that led to a big lesson.
One that I think you can profit from (which is why I am sharing it right!)
In this Episode, I Share :
How to set and maintain professional boundariesEssentials for building a sustainable & profitable businessNegotiation & Communication for compensation (that’s a lot of “tions”!)Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:
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Feel like your photoshoots are all looking a bit samey samey?
I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas.
Listen to the full episode here…
Apple https://podcasts.apple.com/us/podcast/images-that-grow-your-clients-personal-brand-with/id1619889445?i=1000590100235
Spotify
https://open.spotify.com/episode/3lYqKKwmnCOUREUjsmBAop
Watch the full episode on YouTube
https://youtu.be/2PSqxxHqkoA?si=59cGrZ4ujvgoBTYS
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I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru.
I certainly tried on all of these roles when I first dipped my toe into this space.
But I also quickly got overwhelmed by all the hats I was trying to wear too!
In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a personal brand photographer.
I dive deep into why it's important to stay in your lane and focus on what you do best.
And how to ask the right questions to truly understand your clients' needs are without feeling the pressure to solve every aspect of their branding.
If you are currently feeling overwhelmed trying to do ALL the things, then this is for you.
In this episode, I share
* Defining your role in personal brand photography
* Having a clearer sense of your purpose
* Developing the confidence to say no to tasks that aren't your responsibility
* How to nail what YOU do best!
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:
📷 Future Proof Your Photography Business (Free Guide)
📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)
📷 Watch BTS on Full Mini Brand Session (Watch for Free)
📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)
📷 Launch into Personal Brand Photography with Behind the Business (Join Here)
📷 A Year of Learning inside PBE Academy (Check for availability)
📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)
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Have you ever wondered why your passion for photography isn’t translating into the success you imagined?
If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need.
In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to align her business with her personal life and goals.
We dive deep into how you can create a photography business that works for you, not the other way around.
By the end of this conversation, you'll have actionable steps to align your business with your true vision, so you can get back to doing what you love—without the overwhelm.
Whether you're just starting out or have been in the game for years, the insights Annemie shares will help you build a business that feels authentic to what you need and sustainable as well.
We explore the importance of aligning your business model with your values and lifestyle, so you can confidently charge what you're worth and attract clients who truly appreciate your work.
Main topics covered:
The 5 P’s framework for business alignmentBalancing passion with profitabilityOvercoming comparisonitis in your photography careerHow to build trust with your clients through alignmentTake Annemie's Quiz HERE
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:
📷 Future Proof Your Photography Business (Free Guide)
📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)
📷 Watch BTS on Full Mini Brand Session (Watch for Free)
📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)
📷 Launch into Personal Brand Photography with Behind the Business (Join Here)
📷 A Year of Learning inside PBE Academy (Check for availability)
📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)
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Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography?
Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing?
If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketing...
THIS IS THE EPISODE YOU NEED TO LISTEN TO... TODAY!
Boudoir Photographer and winner of Shutterfest, Margo Franklyn shares her story and we explore how one powerful all-in-one tool designed especially for photographers, can replace multiple tools, automate your workflows, and help you focus more on your creative work.
This is a must-listen for any photographer looking to take control of their business.
In this Episode, Margo Shares :
* The struggle of balancing creativity with business management
* Managing & Nailing Social Media
* Simplifying client communication
* The impact of automation on her business success
Try Lead Savage & Use code PBE30 to save $30 each month
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Are you a photographer struggling to find direction in your business?
Do you feel like you’re constantly spinning your wheels without making significant progress?
In this episode, I dive into how taking a step back can propel you forward in ways you never imagined.
Join me as I share my solutions for getting out of your funk and into positive action.
Detox, reflect, plan and take the plunge!
IMMERSE INTO TWO DAYS OF LEARNING & ACTION WITH BOOTCAMPS! -
Hands up if your editing and post-shoot workflows are still bogging you down?
Trust me, it doesn’t need to in 2024!
If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend.
I jumped over to using AI a year ago and this literally is now saving me thousands in editing fees each month and 10’s of hours of my own time trying to do it too!
So I was excited to sit down with Scott Wyden Kivowitz, the community manager at Imagen, to discuss how AI is revolutionizing the photography industry and making our lives easier.
Join us as we chat through the benefits of Imagen's editing software, from automated culling to personalized editing profiles.
Scott's expertise and enthusiasm for AI technology will inspire you to embrace these tools and enhance your photography business and of course your own business mojo as a result!
In this episode we discuss :
How AI can save you when times are low or life gets in the wayListening to community can guide a business directionSaving days (not just hours) in your businessWhat is new coming to Imagen
Get your life back and get your hands on my Natural Light profile so your images are consistently light, bright and clean!
Trial Imagen & get 1500 free edits by signing up here
And use code BP502025 - to get my profile for half price here -
Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business?
Do you find yourself burning out by the end of a busy season, wishing you had more help?
Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow…
If this is poking your sore spots, you are all good, its common place in small business.
But sometimes it is good to reach out and ask for a little help from time to time too!
I’ve learned that letting go of control and collaborating with others not only lightens my load but also enhances the quality of my work.
So I thought I’d introduce you to the amazing people who support me and explain how each role contributes to the smooth running of my business.
In this episode, you’ll discover actionable ideas on how to start outsourcing tasks and building your own supportive team.
Whether it’s hiring a VA, a videographer, or a makeup artist, I’ll share how finding the right people (and trusting them) can really create a collaborative environment.
In this episode I share : Key roles that can support a small photography businessOutsourcing tasks big and smallAchieving work-life balance through collaboration
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free)📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)📷 Launch into Personal Brand Photography with Behind the Business (Join Here)📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) -
Have you been feeling the pinch lately?
Are your bookings down and you are finding clients slower to book?
Trust me, you're not alone.
I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses.
Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during these challenging times.
There are ways to keep your business thriving even when the financial climate is tricky. And I want to give you some creative solutions.
Rather than stewing in the doom and gloom, I want to help you become proactive :)
In this episode, I share:
Strategies to adapt to economic changesFinding the markets that you CAN serveStaying positive and proactive
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free) -
Are you struggling to make content creation a seamless part of your photography business?
Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent?
Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they do!
Believe me I have gone through the ropes on this one too!
And that is why I wanted to dive into how I have made content creation easier and more enjoyable for myself.
So that maybe this might inspire you to let up on yourself and find your own flow that works for you!
After listening I am sure you'll find it easier to maintain a consistent marketing rhythm and reduce the stress you might right now associate with content creation.
Join me as I walk you through my journey of experimenting with different methods and routines to find what truly works.
Let's transform your content creation process into something you look forward to, rather than a dreaded task.
In this Episode, I share :
How to discover the joy in creating content that reflects your passion for photographyFinding your optimal creative spaceSetting realistic goals for content creationOvercoming common content creation challengesIntegrating creativity into your marketing routine
Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground. 📷 Check out Done-for-you Marketing campaigns (Save Time) -
I freaking love marketing for others, but often get super stuck when it comes to marketing myself.
So I am no angel in this department.
However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too!
So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthentic
Or wondering wonder why your social media posts aren't gaining traction
Of just feel like all your marketing is falling flat
This episode is for you my friend.
Trust me, marketing doesn't have to be intimidating or uncomfortable; it can actually be a beautiful way to connect with your ideal clients.
My goal is to help you to ask the right questions, engage meaningfully with potential clients, and use your social media platforms to their fullest potential.
Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground.
📷 Save time with Done-for-you Marketing campaigns (Get Started)
Or need more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:
📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)
📷 Future Proof Your Photography Business Free Guide (Snap it up) -
Are you tired of feeling like your marketing efforts are all over the place?
Or find it difficult to keep up with the endless marketing advice thrown your way?
Feel like you're constantly trying new strategies but not seeing the results you hoped for?
If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively.
Today, I’m sharing how I moved from scattergun marketing tactics to a more focused approach that works.
I've been able to simplify my marketing efforts and achieve better results by changing the way I approach my marketing, and I will share how you can too.
This episode is packed with practical tips and insights to help you streamline your marketing and focus on what really matters.
In this episode learn : - Overcoming marketing overwhelm- Avoiding the stress of trying to do everything at once- Understanding the natural rhythms of your business- Seasonal marketing strategies
LEARN WITH PAULA -
Are you drowning in a sea of marketing options, unsure of where to focus your efforts?
Let’s be real… with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do.
It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this.
I firmly believe in the power of simple, effective marketing for long-term success.
Yet, with the endless stream of information, it's no wonder you might feel frozen in place.
Ultimately, I think you know this his podcast is all about helping you find your flow, achieve ease, and reap the rewards of owning your own business—both now and in the future.
In this episode, I want to help you to “unfuss” yourself with your marketing, so you can start to make it easier on yourself to actually get things done!
Let's ditch the "should's" and embrace the "do's" in your marketing strategy—starting now! -
LEARN WITH PAULA
One question I get asked all the time is “Do you allow families into your personal brand photoshoots?”
So I thought I would record a podcast episode to answer this question.
If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners
But perhaps there is a perfect way to take advantage of your current audience and transition slowly into personal branding.
I decided to unpack a few things to think about when it comes to incorporating families into your personal brand shoots.
In this episode, I share :
The Pros of Including FamiliesCons of Including FamiliesGuidelines for including families if you decide to offer this to your clients -
LEARN WITH PAULA
This year is very much about collaborating with others for me, as I think you will know if you have been tuning in
And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto.
Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-after public speaker and a qualified Life and Photography Business Coach
Mark now dedicates his time to teaching photographers the skills needed to build successful businesses through the Professional Photography Business Network.
I love his energy and I love his shared enthusiasm for our industry. We talked history, and the future of photography and bringing our community - particularly here in Australia - together.
And I love bringing this conversation to you! -
JOIN FREE MASTERCLASS
Sorry guys… I am going to say this from this onset...
This one is for the lady photogs today.
Don’t mean to exclude the boys ever (but I am today)
I just really wanted to speak to my girls out there today.
Cause let’s face it, lady photog business owners are often juggling lots of plates.
Now I am not discounting men and their contribution in any way. In fact my dad was a photographer who more than pulled his weight in the home.
However I have observed that many of my best friends & clients (who are all business owners from all different walks of life) do have to balance just a few more tasks when kids and household duties are concerned.
So I wanted to record an episode to speak to the lady photogs who do business with other ladies in business..
Cause I really think that what we are all looking for is ease and simplicity.
So if you are feeling stressed out, overwhelmed, tired, like you are not necessarily doing everything (or anything) as well as you’d like to be doing.
This episode is for you! - Se mer
