Episoder
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Cheeky Sales Coach Episode 50 - Nothing Happens By Itself
My motto for life and business. Some thoughts on putting it all together and fifty weeks of the Cheeky Sales Coach.
This is the final Cheeky Sales Coach podcast. We might occasionally add something here, but our goals to create fifty weeks of content, and we've completed that.
PLEASE send me your questions and feedback. I'm always going to create something new. Tell me what you need!
More fun at https://www.cheekysalescoach.com
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Cheeky Sales Coach Episode #49 - You Control Almost Nothing
You control almost nothing
This is not a negative statement
Take stock of what you do control
Target your audience
You need to evolve like an animal
You can control your process
Track your progress
This game never ends
More cheeky videos at https://www.cheekysalescoach.com
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Cheeky Sales Coach Episode #48 - Start with Why
If you haven't read Start with Why by Simon Sinek, Do So Immediately!
Also read Relax Focus Succeed.
Everything in your life and business is a lot better if you begin by examining why you're in business and why you're doing what you do.
More Cheeky goodness at https://www.cheekysalescoach.com
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Cheeky Sales Coach Episode #47 - Beware the Bad Fit
Just like dating - you need to avoid a bad fit with your marketing. Avoid the Bad Fit.
The way you do one thing is the way you do everything.
Is it all about the price?
Communications Count.
You don't have to help every stray dog.
You don't have to pick up every nickel.
Your clients are your brand.
More cheeky goodness at https://www.cheekysalescoach.com
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Tell Your Story - But How? - Episode 46
Stories are a great way to market. But there are several ways to tell a story.
Books mentioned (Yes, these are Affiliate links):
Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online
https://www.amazon.com/gp/product/B07JCVSY5W/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07JCVSY5W&linkCode=as2&tag=smallbizthoug-20&linkId=c1388592b941a8277978a67aefef694b
Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen
https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=smallbizthoug-20&linkId=aa9670d62272b413454dac5c068685ec
Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
https://www.amazon.com/gp/product/B07JGJTRF6/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07JGJTRF6&linkCode=as2&tag=smallbizthoug-20&linkId=b183c1acbf321a9b4cbafceb06f34e3d
Sheridan, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
https://www.amazon.com/gp/product/1119610141/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1119610141&linkCode=as2&tag=smallbizthoug-20&linkId=e7c2b3fb664d9398f719d19839613327More cheeky goodness at https://www.cheekysalescoach.com
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Cheeky Sales Coach Episode #45 - Schedule Your Success
Wherein we talk about sales calendars, marketing calendars, and how to effectively plan your activities to maximize success.
More videos and goodness at https://www.cheekysalescoach.com
Other videos mentioned:
Episode 29 = https://www.youtube.com/watch?v=wlH4IQcQZm8
Episode 42 = https://www.youtube.com/watch?v=xQaLDI_yb-4
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Cheeky Sales Coach Episode 44 - Know Your Buyers' Habits
Past behavior is an excellent indicator of future decision making!
Everyone's a buyer sometime. Don't talk about the thing you're selling. There's always another alternative. You are not likely to change anyone's buying behavior.
More cheeky videos at https://www.cheekysalescoach.com
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Cheeky Sales Coach #43 - Build Your Marketing Budget
Your marketing budget is definitely not just about money. You need to market time as well. And once you start outsourcing, you need to manage marketing projects.
Nothing's free. Money, time, or outsourcing: Nobody rides for free.
Handout for this video is available to members at https://www.cheekysalescoach.com
More Cheeky goodness at https://www.cheekysalescoach.com
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Cheeky Sales Coach Episode 42 - Marketing is Forever
The word of the day is "Consistency." That's what you need to keep your marketing funnel full - and therefore your sales funnel as well.
More videos and downloads at https://www.cheekysalescoach.com.
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Cheeky Sales Coach #41 - Don't Confuse Your Buyers
How do you determine the right number of options, the right amount of information, and how you mesh your offering with your clients' needs? More videos and info at
https://www.cheekysalescoach.com
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You might have heard of the "New Economy." It's a specific belief that the fundamental rules of the economy have changed. Here's a shocker: That's not true.
We look at the New Economy approach and explain why attempting this strategy will lead to many bad things for you marketing.
More details and goodies at https://www.cheekysalescoahc.com.
Regard the books mentioned (The Innovator's Dilemma and The Innovator's Solution), see https://claytonchristensen.com/books/the-innovators-dilemma/.
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What role does Serendipity play in your marketing? It could play a very big role, if you pay attention to it. Here we present six or seven tips on getting the most out of serendipity in your business.
More videos and goodies at https://www.cheekysalescoach.com .
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Cheeky Sales Coach Episode #38 - Spam Works: Should You Use It? Ultimately, I'm going to say no. Here's why. More info and videos at https://www.cheekysalescoach.com :-)
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The Biggest Secrets about Marketing Secrets - Cheeky Sales Coach Episode 37.
Do you want to know a secret? YES! Yes you do. We all love secrets. And that makes secrets a great marketing tool. But there is great power in this technique, so you need to use it carefully.
More information at https://www.cheekysalescoach.com.
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Cheeky Sales Coach Episode 36 - The Awesome About Page
You primary web page (home page) is the second most important page on your set site. Number one is your About Page - at least when it comes to helping people find you on the Internet.
Site mentioned for related download: https://www.cheekysalescoach.com
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The Three Most Important Elements of Marketing - Cheeky Sales Coach Episode 35.
We address two topics here. We cover the most important element of marketing in the modern era. Then we talk about the effort you need to put into each of these. Oddly enough, this is a rare case where the most important thing you need to do takes the least effort.
More videos and information at https://www.cheekysalescoach.com
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Episode 34 - Content Marketing Funnels
Content Marketing is awesome - but you need to coordinate the distribution of content within in your marketing funnels. Here are some notes to make the most of it.
More info and videos at https://www.cheekysalescoach.com
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Content marketing is the second greatest tool for modern marketing. Here's the down-low.
Some links mentioned here:
https://www.SOP4SMB.com http://www.SOPFriday.com and my other channel for the SOP Videos - https://www.youtube.com/smallbizthoughtsAlso mentioned: - Google "68-Point Checklist"
More info and contents at https://www.cheekysalescoach.com
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Wherein we take a lesson from Goldilocks. Not too much. Not too little. Just right.
But how do you set things up so you do the "just right" amount of marketing? We've got some tips.
More information and downloads at https://www.cheekysalescoach.com.
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Episode 31 - Be a Harsh Critic of Your Marketing
Most of us spend a lot on marketing without evaluating whether it's a good spend. Here are some tips and tricks.
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