Episoder

  • Ultimate Sales Revisited: The Complete Brook Bishop Interview on Climbing to Sales Mastery

    Ultimate Sales Revisited: The Complete Brook Bishop Interview on Climbing to Sales Mastery

    · The Coaching Equation

    [03:05] From Bunk Beds to Zig Ziglar
    Brook’s uncle, Navy-SEAL-in-training, fills a shared bedroom with personal-development tapes—sparking Brook’s fascination with influence and landing him a high-end restaurant job that doubles his peers’ tips.

    [08:42] Two Months, Zero Sales
    A brutal start in timeshare sales ends with a 92 % close rate, an $80 k month, and a lifelong belief: master the lowest-quality leads and everything else gets easier.

    [18:55] Relationship Selling at Buffini & Company
    Personality profiling (“You said, but I heard
”) teaches Brook to tailor every conversation, sets new revenue records, and plants the seeds of his future Close Everyone framework.

    [26:14] Fired on Friday, 30 Clients by Monday
    After an unexpected termination, Brook launches his own coaching practice—walking into 50 real-estate offices, offering free training, and signing 30 paying clients in 30 days.

    [35:48] Day 1 at Tony Robbins
    No chair, no leads, “that desk is cursed”—yet Brook nets $98,670 in his first month by mining overlooked leads and letting results, not volume, do the talking.

    [46:37] Tripling Income, Halving Hours
    A two-hour dawn ritual (“How do I triple my income and cut my hours in half?”) yields a repeatable sales system that scales across a newly remote team.

    [57:22] Scaling Business Mastery to $33 M
    Brook turns a struggling division into a zero-ad-spend powerhouse, then closes with the two WHYs every coach must answer: your personal why and your client’s transformational why—meet both, and sales take care of themselves.

  • The Power of Better Questions: Life-Changing Communication with Marcus Sheridan

    The Power of Better Questions: Life-Changing Communication with Marcus Sheridan

    · The Coaching Equation

    Episode Highlights

    00:01 – Why communication is the missing skill in leadership, sales, and coaching
    01:13 – The shocking stat about managers and communication training
    02:54 – Marcus’ early experiences that sparked his obsession with asking better questions
    06:17 – A baptism gone wrong
 and the moment that revealed the true power of questions
    08:40 – How asking the right questions transformed a tense moment into connection and clarity
    11:10 – The childhood experience that exposed the cost of miscommunication
    13:41 – “It’s dumb not to dumb it down”: Why trying to sound smart is costing you influence
    16:55 – The #1 KPI every sales team should track: "No one has ever asked me that before."
    18:41 – The most powerful question in discovery (and why it's not “why”)
    23:28 – Introducing “The Pathfinder” and the quadrant that reveals your communication identity
    26:22 – Dictator, Lawyer, Instructor, Pathfinder: Which one are you?
    29:45 – Why real leadership means not being the hero
    31:44 – Solopreneurs beware: Why great salespeople often struggle as leaders
    35:23 – The Pushback Pivot: A simple technique to stay curious (and disarm objections)
    40:09 – Why defending kills authority—and what to do instead
    41:08 – The “Question Only Game” (and how to use it to lead someone to their own insight)
    45:10 – The 3 P’s of a perfect question: Progress, Purpose, Path
    48:28 – A real-life communication test: Solving a personal crisis in under 60 seconds
    52:35 – The magic question that created a breakthrough (and why it worked)
    54:11 – Why true mastery in communication comes from decades of obsession

    Links Mentioned

    Marcus Sheridan’s book: They Ask, You Answer Learn more about Marcus: https://marcussheridan.com

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  • The Top 5 Contract Mistakes That Cost You Clients, Cash, and Credibility w/ Angie Boynton

    The Top 5 Contract Mistakes That Cost You Clients, Cash, and Credibility w/ Angie Boynton

    · The Coaching Equation

    Episode Highlights

    [00:01] Meet Angie Boynton, Contract Law Expert
    Angie shares her journey from litigator to contract law specialist—and why she believes contracts are the foundation of every business relationship.[06:12] Contracts Are About Clarity, Not Combat
    Contracts aren’t swords or shields—they’re the structure for how two people agree to work together. Angie explains why mission-driven coaches need to shift how they think about legal agreements.[10:47] Why “Borrowed Contracts” Can Cost You Everything
    Angie shares real examples of coaches posting online asking for contract templates—even after landing their “dream client”—and why this approach is dangerously short-sighted.[13:59] What Happens When a Client Refuses to Sign?
    Ryan and Angie explore how your contract should reflect your values—and how to respond when a prospect won’t agree to your terms.[17:03] Scope Creep and the Danger of Overgiving
    The most common boundary violation in coaching: doing more than you agreed to. Angie breaks down how to protect yourself without compromising service.[19:45] The Five Clauses Every Coaching Contract Should Include
    Angie walks through her 5 must-haves in every agreement:Correct Legal Name (and what to do if you use a DBA)Confidentiality Language (to protect your IP and your client’s privacy)Force Majeure Clause (what happens when life happens)Clear Obligations (for both coach and client)End Date (so you know when your responsibilities are complete)[44:52] The Truth About “Lifetime Access”
    Angie shares how to define and limit “lifetime access” in a way that’s legally clear and doesn’t trap you in unrealistic client expectations.

    Links Mentioned:

    Free Contract Download + IP Risk Quiz
    Get Angie’s client agreement template and take her copycat risk quiz at: www.happyatlaw.com
  • Fast Five for Friday: Fitness First, Surfing the Chaos, and Reframing Life’s Setbacks

    Fast Five for Friday: Fitness First, Surfing the Chaos, and Reframing Life’s Setbacks

    · The Coaching Equation

    Episode Highlights

    [00:01] Health and Fitness Should Be Job #1
    Ryan shares wisdom from health icon Mark Sisson and reflects on how even high performers let their health slide—and why it’s time to prioritize your body like your business depends on it.


    [03:16] When Business Feels Like Drowning
    A powerful lesson from Rob Dyrdek and a Navy SEAL mantra: “Slow is smooth, smooth is fast.” When chaos hits in business, slow down, breathe, and move intentionally.


    [06:50] Yesterday is History, Tomorrow a Mystery, Today a Gift
    A quote from Bill Keane reminds us to stop chasing the horizon and start honoring the present. Ryan challenges you to embrace “blissful dissatisfaction.”


    [10:07] What’s Your Level of Urgency?
    Are you coasting—or chasing your goals like your house is on fire? Ryan explains how losing urgency erodes momentum, and why acting with intensity changes everything.


    [14:37] It’s Not the Circumstance—It’s the Meaning You Assign to It
    After a serious car accident involving his mom, Ryan shares a heartfelt reminder: the meaning you attach to challenges defines your experience—and you can choose a new one.



    🔗 Links Mentioned:

    More from The Coaching Equation – Visit: coachingequation.com
  • 5 Keys to Avoiding a Mid-Year Slump

    5 Keys to Avoiding a Mid-Year Slump

    · The Coaching Equation

    Episode Highlights

    [00:00] What You Condition Becomes Real
    Brook shares a story about losing momentum in sales—and how he turned it around by conditioning his mind, environment, and habits around a powerful goal.


    [06:54] Reconnect with the Real Mission
    Ryan and Brook explain why losing sight of your "why" leads to mid-year drift—and challenge you to revisit the true reason behind your 2025 goals.


    [12:44] Recalibrate Your Plan
    Whether you had a plan and abandoned it—or never really had one—Ryan and Brook break down how to get back on track without scrapping your year.


    [19:51] Turn Off the Noise
    Brook and Ryan call out the distractions stealing your focus (including yourself!)—and share tactical ways to reclaim your attention and momentum.


    [25:18] Keep It Fresh
    Boredom kills businesses. Brook and Ryan reveal why you must celebrate the small wins, refresh your routines, and stay connected to the bigger mission to finish the year strong.



    🔗 Links Mentioned:

    Profitable Coach Live – Vail, CO (June 5–7, 2025)
    Apply to attend: www.quantumempire.io/event
  • Fast Five for Friday: The Question Holding You Back, What REAL Progress Looks Like, and Real Talk on Avoidance

    Fast Five for Friday: The Question Holding You Back, What REAL Progress Looks Like, and Real Talk on Avoidance

    · The Coaching Equation

    Episode Highlights

    [00:00] From Doubt to Possibility
    Ryan breaks down why the question “Can I...?” often leads to hesitation—and how adding just one word (“How can I...?”) can shift you into possibility and action.


    [02:23] Is Your Routine Serving You or Stagnating You?
    Routines are powerful—but they can also turn into ruts. Ryan shares why shaking up your daily structure might be the key to a breakthrough.


    [04:48] What REAL Progress Looks Like
    A quote from Dan Sullivan sparks a mindset shift: stop measuring against your future ideal, and start looking back to see how far you’ve come.


    [07:16] Are You Avoiding the Real Problem?
    The most important move you can make in business: confront the real issue. Ryan challenges listeners to get honest about the root problem—and whether they’ve been avoiding it.


    [09:29] Get in the Right Rooms with the Right People
    A week with fellow high-level entrepreneurs reminded Ryan how energizing it is to be surrounded by people who truly get it. He shares why proximity isn’t optional—it’s essential.



    🔗 Links Mentioned:

    Profitable Coach Live – Vail, CO (June 5–7, 2025)
    Apply to attend: www.quantumempire.io/event
  • Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 2

    Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 2

    · The Coaching Equation

    Episode Highlights

    [00:00] Define the Lifestyle You Want
    Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule clashed with growth goals.


    [07:03] How Many Clients Do You Actually Want?
    Your ideal number of clients determines everything—from your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and season of life.


    [14:06] How Much Revenue Feels Right (for You)?
    Brook introduces a values-based money framework—Survival, Stability, Success, Significance—and shares how redefining your financial targets around lifestyle and season can bring clarity and peace.


    [21:53] Finding the Right Price Point
    Reverse-engineering your pricing based on hours, income goals, and delivery style leads to aligned offers. Ryan and Brook also discuss why ROI-based offers often support higher price points—and why emotional integrity still matters most.


    [32:37] Do You Want a Team or Just More Time?
    Not everyone wants to manage people—and that’s okay. Ryan and Brook unpack what it really takes to lead a team, why some people change their minds, and how to know if building a company is right for you.


    [49:18] You Have Permission to Rebuild
    If your current business doesn’t align with what you truly want, don’t be afraid to break it. Ryan shares why smart reinvention beats staying stuck—and how to begin that process with intention.



    🔗 Links Mentioned:

    Book: I Will Teach You to Be Rich by Ramit Sethi


    More from The Coaching Equation – Visit coachingequation.com
  • Fast Five for Friday: Influence with Integrity, Toughness Through Purpose, and People-Process-Profit

    Fast Five for Friday: Influence with Integrity, Toughness Through Purpose, and People-Process-Profit

    · The Coaching Equation

    Episode Highlights

    [00:00] Do What You Can with What You Have, Where You Are
    A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action.


    [02:32] Influence with Intention
    Ryan reflects on his journey from money-driven persuasion to purpose-driven influence—and why belief in what you're offering makes all the difference.


    [07:10] Redefining Freedom
    A 40-minute tennis session with his daughter in the Colorado sun serves as a powerful reminder of why we build our businesses in the first place.


    [09:10] Purpose > Pleasure
    A quote from Bedros Keuilian and a timeless lesson from Les Brown come together to reveal the secret to resilience in uncertain times.


    [12:54] People, Process, Profit
    Inspired by entrepreneur Suneera Madhani, Ryan unpacks the three essentials to scaling any coaching business—starting with getting the right people on the bus.



    🔗 Links Mentioned:

    Liquid Biocell / Gut Health – For product info, reach out to Janelle Devlin on Instagram


    Jay Shetty x Suneera Madhani Interview – https://youtu.be/enrJL6wk2VQ?si=EQqUFRXDUtMuM-fY


    More from The Coaching Equation – Visit coachingequation.com
  • Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 1

    Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 1

    · The Coaching Equation

    Episode Highlights

    [00:01] Breaking Free from the Coaching Industry Echo Chamber
    Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s marketing funnel.


    [07:45] Are You a Leader or Just Following the Noise?
    Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making.


    [13:07] Permission to Build the Business You Actually Want
    Ryan lays the foundation for the episode’s mission: giving coaches full permission to design their business their way, without guilt or pressure.


    [18:17] How Big Is Your Dream (Really)?
    Brook walks through Tony Robbins’ “Dream Bucket” exercise to help listeners calculate the actual cost of their dream life. Hint: it’s usually less than you think.


    [24:00] The Goldilocks Goal: Not Too Big, Not Too Small
    Ryan explains how to set goals that stretch you—but don’t break your belief in what’s possible.


    [25:49] Flip the Money Question: How Many People Do You Want to Help?
    Brook reframes revenue goals by anchoring them to contribution and impact—then working backward from there.


    [27:32] Step 1: Decide How Many People You Really Want to Work With
    The first step to building your dream business? Forget the “how” and get clear on who you want to serve—and how many of them you truly want to support.


    [34:26] Your Goals Can Change—And That’s Okay
    Brook and Ryan remind listeners that your dream business will evolve over time, and you have full permission to change your mind.


    [35:19] Don’t Worry About the How (Yet)
    Before you obsess over strategy, get anchored in the vision. The “how” will follow—after you decide what success really looks like for you.


  • FFF 020: Bagel Shop Lessons, The Power of Influence, Calculating Opportunity Cost

    FFF 020: Bagel Shop Lessons, The Power of Influence, Calculating Opportunity Cost

    · The Coaching Equation

    Episode Highlights

    [00:00] Bagel Shop Lessons in Customer Service
    Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer’s loyalty.


    [05:35] Influence Is the Ultimate Skill
    Why influence is the one skill every entrepreneur should master—and why you should never fully offload sales or marketing as a founder.


    [09:18] Aligning Outcomes with Your Team
    A misalignment during a meeting sparks a lesson on clarity: when setting initiatives, make sure everyone knows exactly what success looks like from the start.


    [13:37] Calculating Opportunity Cost in Business Decisions
    A $21K investment leads to a bigger question: how much is not investing in speed actually costing you?


    [18:33] The Power of Community (and a Personal Invite)
    After attending two powerful mastermind events, Ryan reflects on the energy and expansion that come from being in the right room—and invites listeners to the June event in Vail, CO.



    🔗 Links Mentioned:

    Profitable Coach Live – Vail, CO (June 5–7, 2025)
    Apply to attend: www.quantumempire.io/event
  • Is the Hero’s Journey Dead? How to Write Winning Copy TODAY with Kulin Shah

    Is the Hero’s Journey Dead? How to Write Winning Copy TODAY with Kulin Shah

    · The Coaching Equation

    Episode Highlights

    [05:21] Copywriting Essentials That Haven’t Changed
    The enduring power of a great headline, hook, CTA, and irresistible offer.

    [08:46] Why Founders Should Master Marketing & Sales First
    Why outsourcing sales and marketing too soon is a massive mistake.

    [15:08] The Comfort Trap of Branding Early
    Why obsessing over logos and colors won’t build your business—and what to do instead.

    [18:25] Copy First, Design Second
    Kulin’s Star Wars analogy: “A great script beats great visuals every time.”

    [21:40] The Shift: From Hero’s Journey to Something More Powerful
    Why traditional storytelling formulas are losing their effectiveness.

    [26:54] Predictability Kills Emotional Connection
    How familiarity in copy lowers conversions—and how to avoid it.

    [33:02] The RISE Framework Unpacked
    Relate. Illustrate. Shift. Empower. The new model for compelling storytelling.

    [37:59] Why Aspirational Messaging Beats Pain-Based Copy
    Real-world examples from Apple, Rolls-Royce, and luxury branding.

    [45:48] The Holistic Power of Quantum Empire
    How Ryan, Kulin, and their team are reshaping the coaching industry—together.


    🔗 Links Mentioned:

    Learn more about Quantum Empire: QuantumEmpire.ioGet details on the upcoming Vail Event (June 5–7): QuantumEmpire.io/event
  • Fast Five for Friday: Cultivating Energy, Giving When It’s Hard, and Back to Fundamentals

    Fast Five for Friday: Cultivating Energy, Giving When It’s Hard, and Back to Fundamentals

    · The Coaching Equation

    Episode Highlights

    [00:00] Hard Conversations & Real Leadership
    Ryan reflects on a week of tough conversations—and how great leaders grow by receiving feedback instead of resisting it.


    [02:30] Are You Managing or Leading?
    A powerful quote from Leaders Eat Last sparks the question: Are you just managing your team, or are you actually leading them?


    [04:52] Give When It’s Hard to Give
    A quote from Jay Shetty’s monastery days hits deep: “God doesn’t see what you give. God sees what you hold back.” Ryan unpacks what that means for generosity and leadership.


    [08:11] Cultivating Energy Through Action
    Sick, drained, and jet-lagged—but still went to the gym. Ryan explains why we don’t “wait for energy,” we create it with intentional habits.


    [11:00] Back to Marketing Basics
    A story from Ryan’s fitness coaching days reminds us that mastering fundamentals always outperforms flashy tactics—especially in marketing.



    🔗 Links Mentioned:

    Book: Leaders Eat Last by Simon Sinek

  • Sales Team Secrets: Your Guide to Hiring, Training, and Retaining Top Performers

    Sales Team Secrets: Your Guide to Hiring, Training, and Retaining Top Performers

    · The Coaching Equation

    Episode Highlights

    [00:00] When (Not) to Hire a Salesperson
    Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort.


    [02:56] The Must-Have Metrics Before You Bring Someone On
    Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson.


    [05:52] Where to Find Top Performers
    Discover the difference between creating vs. finding great salespeople—and why waiters and car salespeople might be your goldmine.


    [10:17] Brook’s 4-Step Hiring Gauntlet
    The exact filtering process Brook uses to weed out 90% of applicants before the first interview—including a clever 30-second video test that reveals coachability and hunger.


    [17:04] Disc Profiles & Motivators: What Really Matters
    They break down how to match a salesperson's communication style and values with your offer and audience.


    [21:14] Why Part-Time Sales Hires Usually Fail
    Ryan and Brook share hard-earned wisdom on why going “part-time” dilutes leverage, rep count, and culture.


    [24:56] Setting the Stage for Success
    Get tips on crafting SOPs, onboarding timelines, and a certainty-rich environment that top performers crave.


    [30:16] Recruit. Train. Maintain.
    Brook’s signature framework that ensures you not only attract talent—but keep them.



    🔗 Links Mentioned:

    Book Recommendation: The Go-Getter by Peter B. Kyne

    Want help building your sales team?
    Visit: www.empirepartners.io/script
  • The Truth About Low-Ticket Offers: Do They Really Cannibalize High Ticket Sales?

    The Truth About Low-Ticket Offers: Do They Really Cannibalize High Ticket Sales?

    · The Coaching Equation


    Episode Highlights

    [00:11] Where This Debate Comes From
    Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.


    [01:15] Why Most People Get It Wrong
    Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that’s a recipe for disaster.


    [04:49] A “Train vs. Private Jet” Approach
    A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure.


    [07:02] Trust Over Marketing
    Low-ticket offers give prospects a taste of your value. If done right, you’re not upselling on hype—you’re upselling on trust.


    [10:35] Offer Collapse Strategy
    Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiator—not the content itself.


    [14:33] The Law of Reciprocity in Action
    A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end services—often because they want to give back.


    [20:21] Serving Those Who Can’t Afford High Ticket (Yet)
    Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited.


    [23:36] Leveraging MRR with Low-Ticket Offers
    How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability.


    [27:05] Testing and Market Research with Low-Ticket Offers
    Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger.


    [29:44] The 5 Things to Avoid with Low-Ticket Offers
    Ryan and Brook close the episode by unpacking five major pitfalls to avoid—including unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.



    Links Mentioned:

    Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us know—are you planning to build a low-ticket offer?
  • Our Event Strategy Shift: Steal These 4 Secrets Now

    Our Event Strategy Shift: Steal These 4 Secrets Now

    · The Coaching Equation

    Episode Highlights:

    [00:01] Why We Shifted Our Event Model
    Ryan and Brook reveal the intentional changes they made to their live event strategy—including allowing guests into mastermind events—and how this shift prioritized connection over sales pitches.


    [04:03] Connection Over Conversion
    Discover how focusing on authentic connection instead of sales pitches created powerful relationships, drove upgrades within their mastermind, and made attendees want to stay long after the event ended.


    [06:18] The Anti-Pitch: Why We Told People NOT to Join
    Ryan shares the bold moment at the event when he publicly advised attendees not to join if they couldn’t afford six to twelve months—proving integrity is the foundation of long-term business relationships.


    [15:42] Funnel XP Calculator: Simplifying Growth with Metrics
    Brook and Ryan unveil their new Funnel XP Calculator, showing attendees how small, intentional tweaks to five key areas of their business could lead to massive growth without needing a complete overhaul.


    [25:48] The Secret to Long-Term Client Retention
    The duo breaks down what makes their mastermind environment “sticky,” including selective application processes, immersive venues, and delivering transformation over information.


    [36:23] The Power of C.A.N.I. (Constant and Never Ending Improvement)
    Brook shares how applying this principle post-event—capturing what worked and what could improve—ensures every event gets better and keeps clients coming back.



    Links Mentioned:

    Profitable Coach Live – Vail, CO (June 5-7, 2025)
    Join the waitlist: profitablecoachlive.com/waitlist
  • Fast Five for Friday: Born to Win, The Programming to Fail, and The 490 Formula

    Fast Five for Friday: Born to Win, The Programming to Fail, and The 490 Formula

    · The Coaching Equation

    Episode Highlights:

    [00:12] The Power of Passion Projects
    Brook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to go all in.


    [02:07] The Science of Giving: Why Altruism Leads to Success
    Ryan dives into research from Adam Grant, revealing that while pure givers might not always be top sales performers, they create environments that dramatically outperform teams with a transactional mindset.


    [05:45] Are We Born to Win but Programmed to Fail?
    Brook unpacks a thought-provoking insight from The 490 Formula—how we’re naturally equipped for success but conditioned by society to think small and settle for less.


    [07:05] The Timeless Truth of Staying in the Game
    Ryan reflects on a classic quote from Confucius: “It does not matter how slowly you go as long as you do not stop.” The key to success isn’t speed—it’s relentless persistence.


    [09:11] A Sold-Out Event and What’s Next
    As Profitable Coach Live kicks off in Florida, Ryan and Brook share their excitement, reflect on past event growth, and announce the waitlist for the next event in Vail, CO, June 5-7.



    Links Mentioned:

    Profitable Coach Live – Vail, CO (June 5-7, 2025)
    Get on the waitlist: profitablecoachlive.com/waitlist
  • The Secret That the Top 2% of Sellers Know That You Don't

    The Secret That the Top 2% of Sellers Know That You Don't

    · The Coaching Equation

    Episode Highlights:

    [00:00] The Calendar Mistakes Costing You Sales
    Ryan and Brook break down why most salespeople and business owners fail to maximize their calendar—and how simple scheduling changes can skyrocket your conversion rates.


    [02:29] Follow-Ups: The Right and Wrong Way to Schedule Them
    Think follow-up calls should be slotted in wherever there’s an opening? Think again. Ryan and Brook explain why placing follow-ups in prime sales slots is a massive mistake and how to optimize your schedule for success.


    [07:22] Sales Training Isn’t Optional—It’s Scheduled
    Most salespeople wing it on calls instead of training. Ryan reveals why treating sales training like an athlete treats practice is the difference between winning and staying average.


    [13:15] The Hidden Math Behind Your Call Times
    Booking calls at the wrong intervals can cost you thousands. Brook shares the data-backed reason why 60-minute calls outperform longer sessions and why shifting call slots can instantly boost revenue.


    [18:36] When Should You Actually Be Taking Calls?
    If you're booking calls based on your convenience instead of when your ideal clients are available, you're losing sales. Ryan and Brook show how one simple shift saved a client’s business.


    [21:46] The Pro Move: Listening to Your Own Calls
    Top sales performers review their game tape. Are you? Ryan lays out why call recordings are the most valuable tool for improving your sales skills—if you actually use them.


    [28:57] The Break Hack That Keeps You Performing at a High Level
    Too many sales calls without breaks lead to burnout, but too much downtime kills momentum. Brook and Ryan share their personal strategies for optimizing energy between calls without wasting time.


    [34:42] The Top 2% Rule: How Calendar Optimization Sets You Apart
    98% of salespeople don’t do this. Implementing just a few of these scheduling tweaks puts you ahead of nearly everyone else in the game.


    Links Mentioned:

    Coaching Equation Podcast Website – Visit coachingequation.com to browse episodes, leave a review, or send a voice message with your thoughts!
  • Fast Five for Friday: Hindsight to Foresight, Practical Success, and The Power of Systems

    Fast Five for Friday: Hindsight to Foresight, Practical Success, and The Power of Systems

    · The Coaching Equation

    Episode Highlights:

    [00:13] The Question That Changes Everything
    What would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears that hold us back.


    [02:15] Life Management vs. Time Management
    After diving deep into Tony Robbins' new time management framework, Brook and Ryan reflect on the difference between managing tasks and designing a life with intention.


    [04:13] Turning Hindsight into Foresight
    A powerful quote from Robin Sharma: “The real trick in life is to turn hindsight into foresight that reveals insight.” Learn how to use past failures to sharpen your vision for the future.


    [06:14] The Power of Process Documentation
    Most businesses think they have a tight operation—until they map it out. Brook and Ryan break down why documenting every step of your process reveals hidden problems and major opportunities.


    [08:32] Why Success Is Uncomfortably Practical
    Forget the latest flashy strategy—true success is built on boring, repeatable, practical actions. Ryan shares a lesson from Gary Vee and Cody Sanchez about resisting the urge to chase what’s new instead of what works.

  • How to Rebound After a Setback: Turning Losses into Business Growth

    How to Rebound After a Setback: Turning Losses into Business Growth

    · The Coaching Equation

    Episode Highlights:

    [00:24] When You Swing and Miss in Business
    Ryan and Brook dive into the reality of setbacks—when you invest in something that doesn’t work out, hire the wrong people, or take a big financial loss. Every entrepreneur will face it, but how you respond makes all the difference.


    [03:47] Losing Big: Ryan’s Story of Hitting Rock Bottom
    Ryan shares a personal story of going all-in on a strategy, losing everything, and the painful process of rebuilding from scratch—while pulling out the lessons that helped him come back stronger.


    [06:56] The Magic Bullet Fallacy
    Why do people fall for the idea that one strategy, tactic, or solution will fix everything? Brook and Ryan explain how to spot the danger signs of chasing the next "magic bullet" and why real success comes from a business owner mindset.


    [13:07] Is the Juice Worth the Squeeze?
    How long should you stick with a strategy before pivoting? The key to business success isn’t just commitment—it’s knowing when to pivot, adjust, or double down on what’s actually working.


    [16:43] Playing the Long Game: Business Isn’t a Quick Fix
    If you don’t have the grit to play the long game, get out now. Ryan and Brook lay out the tough truth: real business owners are constantly adapting, solving new problems, and outlasting trends.


    [22:46] Choosing the Right People: The 10-to-1 Rule
    How do you know if a business relationship, contractor, or program is worth it? Brook breaks down the 10-to-1 rule—ensuring that every investment delivers at least 10X the value before committing.


    [26:25] Are You a Creator or a Victim?
    Ryan and Brook challenge listeners to take ownership of their failures. You can’t build a successful business if you give your power away—real success means owning every decision and learning from it.


    [31:55] Stop the Bleeding: Why Successful People Pivot Fast
    Holding onto a failing strategy out of pride or fear is one of the biggest mistakes in business. Learn why the best entrepreneurs cut their losses quickly and move on.


    [40:21] Who’s Waiting on You to Try Again?
    There are people right now who need your expertise—but if you stay stuck in fear, they’ll never find you. Ryan and Brook remind coaches that giving up doesn’t just hurt them—it hurts the clients they’re meant to serve.



  • Fast Five for Friday: Spring Cleaning, Sunk Cost Fallacy, and the Power of Relationships

    Fast Five for Friday: Spring Cleaning, Sunk Cost Fallacy, and the Power of Relationships

    · The Coaching Equation


    Episode Highlights:

    [00:18] The Power of Cleansing (In Business and Life)
    Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn’t just about what you add—but also about what you remove. Ryan connects this to spring cleaning in business and why eliminating what's not working is just as important as growth.


    [01:52] The Sunk Cost Fallacy: When to Cut Your Losses
    Ever kept doing something just because you invested time or money in it? Ryan explains the sunk cost fallacy—why people hold onto bad strategies out of guilt—and why the best business owners cut their losses and move on quickly.


    [04:20] Relationships Over Transactions
    In an era dominated by digital marketing and ad-driven tactics, Brook reminds us that strong relationships are the ultimate business advantage. Ryan adds that great relationships mean you’ll never go hungry in business.


    [06:17] Model, Then Modify: The Fastest Path to Mastery
    Whether in sales, leadership, or any skill, the key is to model what works first—then tweak it to fit your unique voice and business. Ryan shares how this philosophy applies to mastering sales scripts, marketing, and even music.


    [08:26] The Stoic Reminder: Be the Person You Aspire to Be
    Brook drops a powerful quote from Marcus Aurelius: “Waste no more time arguing what a good person should be. Be one.” Ryan and Brook discuss the noise of today’s world and why action speaks louder than words.


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