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If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!).
Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualified subscribers who are genuinely interested in what you offer. You'll learn four specific methods that have helped my clients go from zero to thriving email lists in just monthsâwithout spending money on ads or burning themselves out creating endless content.
What You'll Learn:
Why leveraging other people's audiences is more effective than creating endless contentHow to arrange newsletter swaps (even if your current list is tiny)The smart way to participate in content bundles for maximum subscriber growthWhen podcast guesting is worth your time (and when it isn't)How to secure virtual summit speaking opportunities that deliver high-quality leadsA practical 5-month action plan to implement everything step-by-stepWhether you have 5 subscribers or 500, these strategies work at any stage. I walk you through exactly how to implement each method to accelerate your growth, and I've included tools and resources to make the process even easier.
Stop struggling to build your audience in isolation and start leveraging the power of collaboration to grow your business faster.
Mentioned in this episode:
Newsletter Profit Club Collaboration App
[00:01:00] Why leveraging other people's audiences is more effective than creating more content[00:03:00] Method #1: How to arrange newsletter swaps (even with a tiny list)[00:05:00] Method #2: Participating in content bundles to gain new subscribers[00:06:00] Method #3: Using podcast guesting to build visibility and credibility[00:07:00] Method #4: Speaking at virtual summits for high-quality leads
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Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit.
I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag research is really worth your precious time as an entrepreneur, this episode might just change your business approach completely.
You'll discover:
The exact moment I realized social media wasn't giving me the ROI I neededMy "Mini Magazine Method" that gets subscribers to actually save my emails in special foldersThe common newsletter mistakes that keep most entrepreneurs from making money5 proven ways to monetize every email you send (including how I landed paid sponsorships)One simple change you can make TODAY to improve your newsletter's performanceNo more algorithm chasing or content hamster wheel! This episode is packed with practical, actionable strategies you can implement right away to transform your email newsletter from a basic update to a serious profit center in your business.
Want to see how much YOUR newsletter could be earning? Grab my free Newsletter Profit Calculator here: https://destinicopp.com/calculator
Visit the HelloContent shop today: https://hellocontent.shop/
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Ever feel like youâre the only one not making six figures from a single PDF or going viral every other week?
In this episode, Iâm sharing a message from one of my clients that really hit home. She opened up about the pressure of constantly seeing big, flashy success stories and how discouraging it can feel when youâre in a season of rebuilding or slow growth.
I talk about:
Why these $1M-in-a-year stories can mess with your mindsetWhat most people donât tell you about their âovernightâ winsWhy one sale does matter â and how to build from itHow I protect my mindset (hint: less email, more mastermind chats)If youâve ever felt like youâre doing something wrong just because success isnât coming fast, this oneâs for you.
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Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7?
In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business â and could do the same for yours.
I'm breaking down 5 practical ways to use AI in your digital products that don't require a tech degree or complicated setups. From simple AI prompts that get your students taking action to creating what's essentially a "clone" of your teaching brain, these strategies help your students get better results while freeing up your time.
My favorite part? These approaches work whether you're selling courses, memberships, or even low-cost digital downloads. And many of the tools I recommend are free or very budget-friendly!
If you've been feeling stretched thin trying to support all your customers or you're looking to improve completion rates in your programs, this episode is packed with ideas you can implement right away, starting with just one strategy that feels right for your business.
Mentioned in this episode:
Digital Product Growth LabPodcast shownotes: http://destinicopp.com/podcast/student-success-ai-automation -
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Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible.
In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework for building digital products while keeping your service clients happy and well-served.
I share the same strategies I've used with hundreds of service providers to help them transition from solely trading time for money to having scalable, passive income streamsâwithout sacrificing their existing business.
You'll discover:
Why most service providers fail when trying to add digital products (and how to avoid their mistakes)A realistic timeline for building your first digital product while maintaining your client loadThe email list growth strategies that work specifically for busy service providersMy "minimum viable product" approach that gets results without perfectionismWhether you're a coach, consultant, designer, writer, or any kind of service provider dreaming of more freedom and scalable income, this episode gives you the roadmap you've been looking for.
P.S. If you've been thinking about adding digital products to your business for a while but keep putting it off, this is your sign to finally take action. I promise it's more doable than you think!
Episode Highlights:
[00:01:00] The compelling reasons to add digital products to your service-based business, including income diversification, scaling your impact, and creating different entry points to work with you.[00:04:00] Phase 1: How to grow your email list quickly by leveraging other people's audiences through virtual summits, bundles, newsletter swaps, and podcast appearances.[00:07:00] Phase 2: Setting up a tripwire funnel to start monetizing your new email subscribers with low-cost offers that solve specific pain points.[00:08:00] Phase 3: Creating a minimum viable version of your signature offer that can fuel your entire digital product growth.[00:10:00] Practical time management strategies for balancing service delivery and product creation, including batching similar tasks and implementing a client day model. -
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Have you noticed how many online courses sit untouched after purchase?
In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 â and exactly what you need to do about it.
I recently gave my own programs a complete makeover after realizing that people weren't looking for more information â they needed better support and implementation help.
I share the specific changes I made to the Digital Product Growth Lab and Newsletter Profit Club that dramatically improved student results, including private podcast Q&As (goodbye, never-ending group calls!), targeted workshops, and personalized growth plans.
Whether you're offering courses, memberships, or group coaching, this episode will help you understand what modern learners actually want and how to deliver it efficiently (with some AI assistance to make your life easier). Your students will thank you, and you'll wonder why you ever did things the old way!
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This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once.
In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside HobbyScool (with its 28,000+ subscribers) and our various offerings. And I don't hold back on the challenges! I share some of the difficult moments, pivots, and even mistakes I've made along the way.
If you've ever felt torn between different business ideas or wondered how to manage multiple ventures without getting completely overwhelmed, this episode offers both practical strategies and honest reflection.
You'll hear about the exact promotional calendar system I use to plan my entire year, how I make decisions about where to focus my energy, and why I've learned to say "no" to most opportunities that come my way.
What makes this episode special is the balance between strategic systems and genuine vulnerability. I talk openly about launches with zero sales, technical disasters that cost thousands of leads, and moments where I've questioned whether to continue â alongside the structured approaches that have ultimately helped me succeed.
Whether you're currently juggling multiple ventures or simply considering expanding your business horizons, I hope you'll find both encouragement and actionable strategies in this conversation.
P.S. I also share how I run multiple successful businesses with just one main VA - proof that with the right systems in place, you don't need a huge team to accomplish amazing things!
Visit the HelloContent shop today: https://hellocontent.shop/
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Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off?
In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you whether your newsletter is genuinely supporting your business goals.
I'll walk you through:
The subscriber growth numbers that actually matter (and it's not just total subscribers!)How to measure engagement in ways that predict future salesSimple ways to track revenue generated directly from your newsletterA practical approach to gathering valuable reader feedbackHow to set up a simple tracking dashboard without getting overwhelmedAs a special bonus for listeners, I'm sharing my personal newsletter tracking spreadsheet that you can copy and customize for your own business. No more guessing whether your newsletter strategy is working!
P.S. After listening, I'd love to know which metric you find most valuable for your own newsletter.
Visit the podcast show notes for your Newsletter Tracking Spreadsheet: https://destinicopp.com/podcast/newsletter-metrics
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Ever wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from).
Here's the truth that transformed my own newsletter approach: your newsletter isn't about you. I know, I felt that little sting too when I first realized it! But this mindset shift is exactly what helped me create content that my readers actually look forward to receiving.
In this episode, I break down:
The five specific "jobs" that successful newsletters perform for readersWhy getting ultra-specific about your audience changes everythingA simple 15-minute exercise that will make your newsletter content creation so much easierReal examples of how I've applied these principles to the Creators MBA newsletterIf you've been struggling with low open rates or feeling stuck on what to include in your next newsletter, this episode will give you a clear framework to create content that genuinely connects with your readers.
Mentioned in this episode:
Newsletter Profit Club
[00:00:54] The harsh but transformative truth: "Your newsletter is not about you"[00:01:21] The five core jobs your newsletter can perform for readers[00:03:51] Why specificity matters: "When you try to speak to everybody, you're going to end up connecting with no one"[00:04:48] A 15-minute exercise to clarify your newsletter's purpose and audience[00:05:19] How knowing these two elements makes content creation dramatically easier
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For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentationâit's actual coaching happening in real time.
In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.
What you'll discover in this episode:
The surprising reason many service providers (even marketing experts!) struggle to sell their digital productsWhy Abby was giving away valuable intellectual property for free instead of monetizing itThe simple tech stack change that's already creating momentum in her businessOur specific strategies for growing her email list by 50% over the next six monthsThe accountability system that's helping her commit 10 hours weekly to product revenue growthThis is just the beginning of a six-month journey I'll be sharing with you. Each month, we'll check in with Abby to see what's working, what challenges she's facing, and the real results she's achieving.
If you've been wondering what it's really like to work with a coach on transforming your digital product revenue, or if you're a service provider looking to create more sustainable income beyond client work, this episode will feel like it was made just for you.
Many thanks to Abby for opening up and sharing her journey with us!
Mentioned in this episode:
Where to learn more about Abby and her offers: Website and LinkedInAbby's free gift - Ask Your AudienceDigital Product Growth LabNewsletter Profit Club
[00:01:00] Introducing the six-month coaching experiment with Abby from The Content Experiment and setting expectations for transparency throughout the journey[00:03:00] Abby explains her business model as a fractional marketing director, her product offerings, and why she needs accountability to grow her digital product revenue[00:05:52] The catalyst for change: Abby shares how client unpredictability impacted her income and why diversification through digital products is crucial[00:09:00] Dr. Destiny identifies that Abby has been giving away too much valuable content for free and needs proper funnel structures[00:16:00] Strategic discussion on restructuring Abby's offers in Thrivecart to create effective tripwires and upsells
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Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!
In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?
I'll be honest I recently caught myself getting swept up in some opportunities that, after closer examination, wouldn't have moved the needle in my business.
In this episode, I share:
My personal "Revenue Reality Check" framework for evaluating every opportunity that comes your wayThe exact activities that consistently drive revenue in my business (and how to identify yours)A practical method for saying "no" to opportunities that don't align with your revenue goalsHow to run small experiments before committing to major initiativesThe critical questions to ask before diving into any new business activityIf you've ever felt overwhelmed by all the things you "should" be doing in your business, or if you're working hard but not seeing the financial results you want, this episode is for you.
[00:03:00] The Revenue Reality Check: Three key questions to ask before diving into any new initiative to determine if it will actually generate revenue.[00:04:00] Needle-moving activities: Destiny reveals her top revenue drivers - optimizing her email list and growing it through paid ads and strategic partnerships.[00:07:00] The Opportunity Cost Framework: A practical method for evaluating every opportunity based on time investment, financial cost, energy required, and potential alternatives.[00:10:00] How to identify your own needle-movers: Steps to analyze your revenue sources and align your time allocation with activities that actually generate money.[00:13:00] Saying no strategically: Why declining opportunities that don't directly serve your revenue goals is essential for business growth.
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Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill?
In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail â the exact framework I use to structure my business offers in a way that creates sustainable, scalable growth.
What You'll Discover in This Episode:
The "growth flywheel" concept that transformed how I approach my business (and can do the same for yours)Why having multiple disconnected offers might actually be holding you backHow to strategically design your customer journey from free resources all the way to premium offeringsThe specific structure behind my most successful offers (including actual examples from my business)A step-by-step approach to mapping your own offer portfolio for maximum momentumI walk you through the real systems I've built that allow new customers to naturally progress through my business ecosystem, creating consistent revenue without constant hustle.
If you've been feeling like you're working harder than your business results show, or if you're tired of the constant grind of finding new customers, this episode might be exactly what you need right now.
Episode Highlights:
[00:01:00] Understanding what a growth flywheel is and how it creates sustainable business momentum[00:03:00] Breakdown of entry-level offers (free resources, workshops, and tripwires) that bring new people into your world[00:05:00] Deep dive into core programs: Newsletter Profit Club and Digital Product Growth Lab[00:07:00] High-touch coaching options for personalized support and how they connect to core offers[00:11:00] Actionable steps to create your own growth flywheel, starting with identifying entry pointsMentioned in this Episode:
Digital Product Growth LabNewsletter Profit ClubNewsletter Profit CalculatorFunnel Cure WorkshopPodcast show notes: http://destinicopp.com/podcast/offer-flywheel -
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Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you.
Jay revealed a ridiculously simple 15-minute newsletter hack that can keep your emails in your subscribers' primary inbox practically forever. No fancy tech required, no complicated sequences - just one straightforward strategy most of us overlook.
In this episode, you'll discover:
Why the first few characters of your subject line matter more than the whole thing (and what to put there for 15% higher open rates)The surprising reason your beautifully designed newsletter might actually be hurting your engagementA first-person button text swap that can boost your click rates by 25%The exact email strategy smart email marketers use to get hundreds of replies to their newslettersIf you've been struggling to grow your list, get responses from your subscribers, or turn your newsletter into a revenue stream, this conversation is packed with practical tips you can implement right away.
Episode Highlights:
[00:04:43] Growing your newsletter: Jay explains why you absolutely need a pop-up on your website and how to effectively use social media to drive newsletter subscriptions.[00:08:44] Increasing newsletter engagement: Learn the simple strategy Jay uses that gets hundreds of responses from his subscribers and keeps his emails landing in their primary inbox.[00:10:44] Creating effective subject lines: Discover specific techniques that can increase your open rates by 15%, including what to put in the first few characters of your subject line.[00:13:03] Newsletter formatting tips: Jay reveals why being "visually boring" is killing your engagement and how to structure your newsletter for maximum readability.[00:15:02] Monetization strategies: Learn why endorsement-style ads outperform traditional advertising and how to structure sponsorship deals that benefit both you and the sponsor.Mentioned in this episode:
Check out Jay's Do This, Not That top 10 marketing podcast: https://jayschwedelson.com/podcast/The #1 free subject line rating tool: https://subjectline.com/Jay on Linkedin: https://www.linkedin.com/in/schwedelson/Guru Conference: https://guruconference.com/Eventastic: https://www.eventastic.com/Visit the HelloContent shop today: https://hellocontent.shop/
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Have you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business.
Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like crafting, parenting, and even Yellowstone National Park enthusiasm generating $100,000+ in revenue. One summit for parents and teachers of autistic children brought in over $300,000!
What makes this episode particularly valuable is that we dive into:
Why B2C summits are currently outperforming B2B eventsHow to generate multiple revenue streams from a single summitReal examples of successful summits in unexpected nichesPractical first steps to planning your own summitWays to leverage your summit for massive membership growthWhether you're starting from scratch or looking to scale your existing business, this episode provides a clear roadmap for using virtual summits to grow your email list and revenue simultaneously. The best part? You don't need to be an established expert to make this work.
Mentioned in this episode:
Where to find Krista: Website and InstagramPodcast show notes: https://destinicopp.com/podcast/b2csummitSell With a Summit: B2C Edition (affiliate link) -
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Ever wondered how to keep your blog thriving in this rapidly changing digital landscape?
This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025.In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why going back to basics might be the secret to standing out in 2025.
Liz brings her unique perspective as both a legal expert and successful blogger to help you navigate the intersection of technology and authentic content creation.You'll discover:
How to leverage AI tools while maintaining your unique voiceEssential copyright knowledge for bloggers using AIWhy community building matters more than everPractical tips for balancing new tech with tried-and-true blogging strategiesDon't miss this conversation if you want to position your blog for success in 2025 and beyond.
P.S. Liz shares some exciting details about the upcoming Blogger Breakthrough Summit - you won't want to miss this opportunity to level up your blogging game! đŻ
Mentioned in this episode:
Grab your free ticket for the 2025 Blogger Breakthrough Summit (affiliate link)
Key moments:
00:01:17 - Liz shares her journey from law school debt to creating a personal finance blog, eventually expanding into helping bloggers understand legal aspects00:02:50 - Discussion of current challenges bloggers face, including rapidly changing technology and social media platforms
00:04:06 - Insights into AI's dual role in blogging: both as a search tool and a content creation assistant
00:07:08 - Practical tips for using AI as a content creation assistant while maintaining authenticity
00:11:08 - Important copyright considerations when using AI-generated content
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Want to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal.
I sat down with Aaron Schafer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish. (Including one author who tried traditional publishing after 14 successful self-published books... and immediately regretted it!)
In this episode, you'll discover:
Why traditional publishers might not be the golden ticket you think they areHow to actually write your book (even if you're "not a writer")The crucial planning step most authors miss (that costs them thousands in sales)A simple way to know if your book idea will work for your businessPlus, Aaron shares his personal story of how he finally finished his book after 20 years of trying - and the unexpected approach that made it happen.
If you've been sitting on a book idea or have a half-finished manuscript hiding in your computer, this episode is for you.
PS: Make sure to listen until the end - Aaron shares a game-changing tip about book marketing that I'd never heard before, and it completely changed how I think about the publishing process.
Free training (affiliate link): How To Write And Publish Your Book (Even If You Haven't Started Writing Yet)
Mentioned in this Episode:
Key Moments:
[00:03:00] Why successful authors are increasingly choosing self-publishing over traditional publishing routes[00:09:00] How to align your book with your ideal client profile and business goals
[00:12:00] Practical strategies for organizing your book before you start writing to avoid getting stuck
[00:14:00] Finding your unique writing rhythm and creating a realistic writing schedule that works for you
[00:17:00] The importance of having a solid marketing plan before launching your book
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Ever wondered how some creators seem to effortlessly grow their email list through YouTube?
In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic has declined due to recent algorithm changes.
What I love about Lisa's approach is that it's super simple - no fancy equipment or complex strategies required.In this episode, you'll discover:
The mindset shift that transformed Lisa's YouTube strategyHer specific approach to converting YouTube viewers into email subscribersHow she balances educational content with promotional opportunitiesA simple trick for overcoming camera anxiety (that actually works!)Her strategy for landing sponsorships while staying true to her audienceIf you've been thinking about using YouTube to grow your email list but feel unsure about where to start, this episode is for you.
Where to find Lisa: Website and YouTubeLisa's free gift: The Big Genie List. It's your go-to list of my favorite genealogy resourcesPodcast shownotes: https://www.destinicopp.com/podcast/youtube
Lisa shares practical tips you can implement right away, whether you're just starting out or looking to make your existing YouTube channel work harder for your business.
Mentioned in this episode:Key moments from the episode:
[00:03:00] Lisa's origin story: How a simple family blog evolved into a full-fledged genealogy education business[00:06:00] The strategic shift: Viewing YouTube as a marketing tool and working with the platform's algorithm[00:09:00] Balancing educational content with promotional opportunities while maintaining value for viewers[00:11:00] Overcoming camera anxiety and building confidence in video content creation[00:14:00] Landing sponsorship opportunities and creating strategic partnerships through YouTube -
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Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need.
I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms â and how this difference could be the key to growing your digital product business.Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content.
Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items.
You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.Some highlights from our conversation:
The crucial difference between Pinterest and social media platformsA simple framework for sustainable Pinterest marketingHow to optimize your profile to attract ready-to-buy customersSmart strategies for linking your pins (hint: it's not just about product pages)Why you don't need fancy product photos to succeedPlus, Laura shares a free resource to help you set up your Pinterest boards the right way from the start.
Ready to turn Pinterest into your 24/7 sales machine? Listen to the full episode here.
P.S. If you're wondering why some of your colleagues are getting steady traffic and sales from Pinterest while you're still struggling with Instagram algorithms, this episode is a must-listen!
Where to find Laura: https://simplypintastic.com/ and
Mentioned in this episode:
https://laurarike.com Laura's free gift: https://simplypintastic.com/funnel/pinterest-board-titles/pinterest-board-titles/
[00:03:00] Understanding Pinterest user intent vs. social media behavior[00:07:00] How to effectively use Pinterest's search functionality for keyword research[00:08:00] Creating a sustainable Pinterest strategy across awareness, consideration, and purchase stages[00:15:00] E-commerce strategies for both physical and digital products[00:17:00] Maximizing content reach through strategic pin linking and distribution
Key Discussion Points: -
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When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more.
Most business owners rely on the usual methods â lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page.
Yes, you read that right â 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.
Instead, she focuses on a clear message that resonates with her audience:
"Become a more profitable musician in just three minutes a week."A few key things you'll learn in this episode:
How Bree structures her ads and landing page for maximum conversionWhy she doesn't lead with her free gift (even though it's very popular)The simple targeting approach that's working better than complicated strategiesHow to get started with paid ads, even if you find them intimidatingHere's what I love about Bree's approach â it perfectly illustrates something we emphasize in the Newsletter Profit Club: there's magic in attracting subscribers who want your newsletter for what it is, not just for a free download.
[00:01:00] Brie's evolution from corporate finance to music entrepreneur[00:03:00] The strategic shift to a value-packed newsletter format[00:07:00] Specific Facebook ad strategies and messaging that converts[00:11:00] Landing page elements that drive 45% conversion rates[00:12:00] Practical tips for getting started with paid ads (even if you're intimidated!)
When someone actively chooses to join your list because they value your insights, they become those dream subscribers who eagerly await your emails and actually read what you send.
It's the difference between attracting casual browsers and building a community of engaged readers.
Listen to the full episode now to get the step-by-step details of Bree's unique approach and see if it could work for your newsletter too.
Key moments:Where to find Bree:
Newsletter: http://profitablemusician.com/join
Website: http://profitablemusician.com -
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Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'
Here's why you need to listen:
Discover why traditional sales funnels alone aren't enough anymore (and what to do instead)See real examples of growth flywheels that helped me build multiple 6-figure brandsLearn how to create business momentum that compounds over timeGet my exact framework for building self-sustaining growth systemsI share everything - including my mistakes, what's working now, and my plans for 2025. You'll hear specific strategies I've used to build HobbyScool (which I plan to sell for $1M+) and how I'm applying these same principles to grow Newsletter Profit Club.
This isn't just theory - it's the exact system I use to run multiple successful brands while having time for what matters most. Whether you're just starting out or already running a successful business, this episode will give you a completely new perspective on sustainable growth.
Mentioned in this episode:
Replay: https://destinicopp.lpages.co/beyond-funnels-replay/
Growth Flywheel Canva Template: https://destinicopp.com/whiteboard
Digital Product Growth Lab: https://destinicopp.com/labVisit the HelloContent shop today: https://hellocontent.shop/
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