Episoder
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Ever wondered how a Wall Street options trader could successfully pivot to leading a $250 million air filter empire? Our special guest, David Hecox, the visionary founder and CEO of FilterBuy, shares his incredible journey, revealing the strategic decisions that propelled his direct-to-consumer indoor air quality business to new heights. Discover why David chose to focus on air filters and how manufacturing them competitively in the U.S. helped him outsmart import rivals. With insights into FilterBuy's vertically integrated production model, David opens up about leveraging major marketplaces like Amazon for distribution and the innovative marketing strategies that keep his brand top-of-mind.
Growing and scaling a company requires more than just a great product; it demands a clear competitive advantage. In our conversation, David unpacks the nuances of capturing demand at scale through intent-based marketing and how FilterBuy's structure enables them to excel across platforms like Google and Amazon. The discussion shines a light on the challenges of attributing marketing successes in an omni-channel landscape and the critical role of data-driven decision-making tools like Amazon QuickSight. Moreover, David shares the importance and hurdles of running a subscription program in the air filter market, providing listeners with a treasure trove of lessons learned along his entrepreneurial path.
David also dives into navigating the modern workforce landscape post-COVID, balancing remote and in-person roles. With a vast manufacturing workforce, he emphasizes the need for physical presence, while his corporate team thrives remotely, maintained through strategic in-person gatherings. We explore the symbiosis of technology and business strategy, weighing proprietary systems against third-party tools to optimize operations, not forgetting the potential of AI in shaping competitive moats. Wrapping up, David champions transparency and growth, passionately discussing his mission to build an authentic, purpose-driven company, and the inspiration he hopes to offer to fellow entrepreneurs through his candid sharing of business highs and lows.
Here's what you'll learn:
๐ Transitioning from Wall Street to entrepreneurship at 29.
๐ฐ Vertical Integration - Filterbuy manufactures in Alabama.
๐ฆ The air filter market is logistically complex, providing a competitive edge.
๐ธ Marketing spend is primarily focused on intent-based strategies.
๐ Scaling requires hiring experienced leaders in key roles.
๐ผ Remote work has become a significant part of the corporate structure.
๐ค A hybrid technology stack is essential for operational efficiency. AI is expected to revolutionize custom-built solutions in business.
Timestamps:
00:00 Introduction to Entrepreneurship and Air Quality
02:57 The Journey from Wall Street to Filterbuy
06:13 Understanding the Air Filter Market
09:11 Marketing Strategies for Direct-to-Consumer Brands
12:09 Subscription Models in E-commerce
15:00 Scaling the Business and Team Dynamics
17:47 Navigating Challenges in Manufacturing
20:51 Remote Work and Company Culture
23:49 Technology Stack: Build vs. Buy
27:07 The Future of AI in Business
30:09 Long-term Vision and Personal Motivation
David Heacock:
LinkedIn - https://www.linkedin.com/in/davidfilterbuy/
Website - https://davidheacock.com/
Filterbuy - https://filterbuy.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Mike Danford, CSO at Adverio, about the evolving landscape of online marketplaces, particularly focusing on Amazon, Walmart, and Target. They discuss the competitive nature of paid media, the importance of strategic brand presence across multiple platforms, and the challenges of product saturation. The conversation also touches on emerging marketplaces, dynamic pricing strategies, and the technological solutions available to help brands navigate these complexities. Mike shares insights on how brands can optimize their presence and performance in the ever-changing e-commerce environment.
Here's what you'll learn:
๐๏ธ The marketplace landscape has become increasingly competitive post-pandemic.
โค๏ธ Understanding the nuances of each marketplace is crucial for success.
๐ธ Dynamic pricing strategies are essential for maintaining competitiveness.
๐ Emerging marketplaces are gaining traction and should not be overlooked.
๐ค Technological solutions can help brands manage pricing and inventory effectively.
๐ค Collaboration with marketplace representatives can help resolve issues efficiently.
Timestamps:
00:00 Introduction to Marketplace Dynamics
02:55 Evolution of Marketplaces: Pre and Post-Pandemic
05:59 Navigating Multiple Marketplaces: Amazon, Walmart, and Target
08:47 Strategic Considerations for Brand Presence
12:07 Product Categories and Market Saturation
14:49 Emerging Marketplaces and Trends
17:50 Dynamic Pricing and Promotional Strategies
21:02 Technological Solutions for Marketplace Challenges
23:58 Conclusion and Resources
Mike Danford:LinkedIn - https://www.linkedin.com/in/danfordmike/
Adverio - https://www.linkedin.com/company/adverio/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Joe Chura, founder and CEO of Go Brewing, about his journey from the automotive industry to the world of non-alcoholic beer. Joe shares insights on building a strong team, the importance of product quality, and the strategies behind their e-commerce and retail growth. He discusses the challenges and opportunities of selling on platforms like Amazon, the decision-making process for tech solutions, and innovative ways to crowdsource leads for distribution. Joe also highlights how AI is leveraged for business insights and the unique experience of their taproom. The conversation wraps up with thoughts on flavor creation and future expansion plans.
Here's what you'll learn:
๐ค Building a strong team is crucial for success.
๐๏ธ Product quality is the foundation of any business.
๐ธ E-commerce can be more profitable than retail distribution.
๐ฐ Amazon offers a vast marketplace but comes with challenges.
๐ค Crowdsourcing leads can enhance distribution efforts.
๐ค AI can provide valuable insights from data analysis.
โค๏ธ Understanding customer preferences is key to product development.
๐ A unique customer experience fosters brand loyalty.
๐บ Non-alcoholic beer can be crafted with traditional brewing methods.
๐ Expansion requires strategic planning and market analysis.
Timestamps:
00:00 From Ford to Brewing: Joe Chura's Journey
03:05 Building a Strong Team and Product Quality
06:03 E-commerce vs. Retail: The Growth Strategy
08:49 Navigating Amazon: Pros and Cons for Non-Alcoholic Beer
12:01 Building vs. Buying: Tech Solutions in the Alcohol Industry
14:58 Crowdsourcing Leads: Innovative Distribution Strategies
17:57 Leveraging AI for Business Insights
20:50 Expansion Plans: Growing Beyond 20 States
24:07 Creating Flavor: The Science Behind Non-Alcoholic Beer
26:51 Tasting Room Experience: Engaging with Customers
29:57 Final Thoughts and Future Directions
Joe Chura:LinkedIn - https://www.linkedin.com/in/joechura/
Go Brewing - https://gobrewing.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode, Brandon Amoroso speaks with Andy Hilliard, CEO of Accelerance, about the intricacies of global outsourcing and software development. They discuss the evolution of software services, common pitfalls companies face when nearshoring, and the importance of building effective client-provider relationships. Andy shares insights on choosing the right regions for outsourcing, understanding client needs, and the cost versus value of outsourcing. He emphasizes the significance of servant leadership in client relationships and provides tips for vetting software development agencies.
Here's what you'll learn:
๐ Many companies fail in outsourcing because they try to do it themselves.
๐ Choosing the right region for outsourcing depends on client needs and preferences.
๐ Building a strong relationship with service providers is crucial for success.
๐ Investing in a servant leadership relationship can lead to better outcomes.
๐ช Scaling teams with third-party providers can be more efficient than hiring individuals directly.
๐ Trust but verify is essential in establishing successful partnerships.
Timestamps:
00:00 Introduction to Global Outsourcing and Software Development
02:32 The Evolution of Software Development Services
04:37 Common Pitfalls in Nearshoring
07:03 Choosing the Right Region for Outsourcing
11:22 Building Effective Client-Provider Relationships
14:43 The Cost vs. Value of Outsourcing
19:13 When to Start Outsourcing and Team Dynamics
21:15 Scaling Teams with Third-Party Providers
23:58 Tips for Vetting Software Development Agencies
Andy Hilliard
LinkedIn - https://www.linkedin.com/in/andyhilliard/
Accelerance - https://www.accelerance.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of D2Z, Brandon Amoroso chats with Brendan Mahony, CEO of Sunset, about the critical yet often overlooked aspects of winding down a business. Brendan shares his journey from a Y Combinator alum to navigating business closures, offering a transparent look at the challenges and necessities of responsibly shutting down a company. This conversation sheds light on the legal, tax, and emotional intricacies involved in business dissolution, providing valuable insights for entrepreneurs at any stage.
Here's what you'll learn:
๐ช The necessary steps and considerations for shutting down a business.
๐ The differences between asset sales and stock sales in acquisitions.
๐ Common pitfalls in the dissolution process and how to avoid them.
๐ The emotional journey of moving on from a failed venture.
๐ Insights on managing financial liabilities and investor expectations during closure.
Timestamps๐๏ธ Introduction to Brendan Mahony (00:00:00)
๐ Discussing the Importance of Proper Business Shutdowns (00:00:33)
๐ข Brendan's Entrepreneurial Journey and Founding Sunset (00:00:51)
๐ค The Differences Between Asset Sales and Stock Sales (00:01:57)
๐ The Role of Dissolution in Business Acquisitions (00:02:24)
๐ซ Common Misconceptions and Challenges in Business Dissolution (00:03:07)
๐ Impact of Incomplete Dissolutions on Future Endeavors (00:03:42)
๐ Financial and Emotional Aspects of Closing a Business (00:04:51)
๐ Lessons from Failed Ventures and Importance of Closure (00:06:55)
๐ The Process of Working with Sunset for Business Closure (00:27:58)
๐ Exploring Expansion and Future Directions for Sunset (00:29:34)
Brendan Mahony
LinkedIn - https://www.linkedin.com/in/brendan-mahony-72929385/
Sunset - https://www.sunsethq.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso chats with Barada Sahu, the innovative CEO of Mason, a company at the forefront of AI-driven shopping experiences. They delve into the transformative impact of AI on e-commerce, exploring how Masonโs technology enables highly personalized customer journeys. Barada shares his journey from engineer to entrepreneur, revealing the challenges and triumphs of crafting cutting-edge solutions tailored to todayโs dynamic e-commerce landscape.
Here's what you'll learn:
๐ค AI's Role in E-commerce: Insights into AI-driven transformations in customer experiences with Barada Sahu, CEO of Mason.
๐งฉ Integration Challenges: Learn about the hurdles of embedding AI into existing platforms.
๐ฏ Importance of Personalization: Discover why tailoring customer interactions boosts retention.
๐ Entrepreneurial Journey: Barada Sahuโs path from engineer to CEO and key takeaways.
๐ฎ Future AI Trends: Predictions on evolving AI trends in e-commerce.
๐ ๏ธ Tech Stack Development: Tips on building adaptable and effective tech stacks.
โ๏ธ Scaling Strategies: Effective approaches for business growth and market adaptation.
Barada Sahu
LinkedIn - https://www.linkedin.com/in/baradas/
Mason - https://getmason.io/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, join Brandon Amoroso as he dives into the world of SaaS with Sam Chlebowski, co-founder of Motion.io โa transformative client portal and project management tool tailored for agencies and service professionals. Discover the genesis of Motion.io, how itโs revolutionizing client interactions, and gain insider tips on transitioning from service-based models to product-focused enterprises.
Here's what you'll learn:๐ The journey from concept to execution in launching a SaaS platform.
๐ How to identify and solve persistent industry problems with innovative software solutions.
๐ The benefits of transitioning from a service-based model to a SaaS product.
๐ Strategies for rapid growth and scalability in the SaaS space.
๐ค The importance of team continuity and leveraging previous work experiences.
๐ก Practical tips for early-stage product development and customer feedback integration.
Sam ChlebowskiLinkedIn - https://www.linkedin.com/in/sam-chlebowski-80041694/
Motion.io - https://www.motion.io/
Brandon Amoroso
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso chats with Garrett Caudle, CEO of Influent, about the transformative power of LinkedIn for B2B leaders. Discover how strategic thought leadership on LinkedIn can significantly boost business growth. Garrett shares his journey from boosting a small e-commerce agency's presence to founding a top LinkedIn agency that helps leaders turn their expertise into expansive influence.
Here's what you'll learn:
๐ฑ The evolution of LinkedIn as a platform for thought leadership.
๐ How niche expertise can vastly outperform broad content on LinkedIn.
๐ Effective strategies for leveraging LinkedIn to boost business visibility and credibility.
๐ Real-world examples of LinkedIn driving significant business growth and pipeline.
๐งฐ Tips for adapting content across different social platforms without losing impact.
๐ The importance of starting your LinkedIn journey today for long-term payoff.
Garret CaudleLinkedIn - https://www.linkedin.com/in/garretcaudle/
Influent - http://www.influent.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, join Brandon Amoroso as he chats with Will Haire, co-founder and CEO of BellaVix, a leading agency known for skyrocketing brand growth on platforms like Amazon and Walmart. With over a decade of experience in digital marketing and a deep dive into marketplace dynamics, Will shares invaluable insights on evolving e-commerce strategies, navigating platform complexities, and capitalizing on advertising innovations. Tune in to discover practical tips on expanding your brand's reach and optimizing marketplace performance, making this a must-listen for entrepreneurs aiming to make a significant impact online.
Here's what you'll learn:๐ How to Scale Brands on Major Marketplaces
๐ What Changes in Amazon's Platform Mean for Sellers
๐ Why Understanding Marketplace Evolution is Crucial
๐ How to Effectively Launch and Grow Your Brand Online
๐ What Strategies Work Best for Customer Acquisition and Review Generation
๐ง How to Navigate and Overcome Common Marketplace Challenges
Timestamps๐ Will's Background and Transition from Google to Amazon (00:00:00)
๐ Evolution of Amazon and Walmart Marketplaces (00:01:40)
๐ Strategies for Brand Growth on Marketplaces (00:03:33)
๐ฏ Effective Customer Acquisition and Advertising Strategies (00:08:09)
๐ก Navigating Amazon's Complex System (00:10:56)
๐ Preparing and Strategizing for Q4 (00:21:26)
๐ค Connecting with Will Haire and Concluding Remarks (00:24:24)
Will Haire
LinkedIn - https://www.linkedin.com/in/willhaire/
BellaVis - https://www.bellavix.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso sits down with Valerie Khayutin, CEO of Badesofa North America, to explore the innovative world of e-commerce. Valerie discusses her journey from launching a unique consumer product in North America to mastering the complexities of market expansion and product differentiation. Tune in for an insightful conversation about the challenges and strategies involved in introducing a novel product to a new market, navigating the intricacies of global market operations, and executing tactical maneuvers for e-commerce success.
Here's what you'll learn:
๐ Valerie's transition from multinational corporations to spearheading a niche product in North America.
๐ The backstory of Badesofa's flagship product and its evolution from a simple need to a market-leading innovation.
๐ Strategies for navigating and setting up e-commerce and retail distribution in the competitive U.S. market.
๐ Effective tactics for enhancing product visibility and sales on platforms like Amazon.
๐ Tips on bundling products to increase average order value and customer lifetime value.
๐ How to utilize real-time data to optimize marketing strategies during peak sales periods like Black Friday.
๐ก The importance of agility in small business settings to capitalize on market opportunities and learn from consumer behavior quickly.
Timestamps๐๏ธ Introduction to Valerie Khayutin (00:00:00)
๐ Background of Valerie and VirusTotal's Expansion (00:00:34)
๐ Origin of the Unique Bath Product (00:01:28)
๐ Expansion into North America and Market Strategies (00:03:02)
๐ E-commerce and Retail Strategies in the US (00:03:32)
๐ญ Sourcing and Manufacturing Logistics (00:04:15)
๐ต Market Challenges in the US vs. Germany (00:05:23)
๐ Importance of Bundling for AUV and LTV (00:06:06)
๐๏ธ Strategies for Encouraging Multiple Unit Purchases (00:07:55)
๐ฏ Customer Education and Discovery (00:09:28)
๐ Challenges of Launching on Amazon (00:11:39)
๐ Seasonal Business Strategies and Preparing for Q4 (00:15:22)
๐ Real-time Data Analysis during High Sales Periods (00:18:34)
๐ Benefits of Being Agile in a Small Business (00:20:53)
Valerie Khayutin
LinkedIn - https://www.linkedin.com/in/valerie-khayutin-30297123/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso chats with Zoe Kahn, VP of Retention at Audien Hearing and Founder of Inevitable Agency. Zoe shares her unique journey from retail to e-commerce and unveils how her experiences have shaped her approach to customer retention and service. Discover the critical role of customer education, the intricacies of managing a customer experience team, and the innovative strategies employed to enhance client satisfaction and loyalty in the competitive e-commerce landscape.
Here's what you'll learn:
๐ The transition from hands-on roles to leading a customer experience agency and the challenges involved.
๐ง Insights into Zoe's strategies for enhancing customer retention and experience in e-commerce.
๐ Importance of customer education to prevent product returns and increase satisfaction.
๐ How automations and AI are reshaping customer service and retention efforts.
๐ค The ethical considerations and strategic applications of handling negative feedback and reviews online.
๐ Zoe's perspective on community building for older demographics and its impact on customer satisfaction and brand loyalty.
๐ Best practices for managing customer service teams effectively, especially during peak business periods.
Mentioned resources:Audien Hearing
Inevitable Agency
Gorgias
Chomps
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso converses with Bob Verlaat, the co-founder of Hears, a fashionable and innovative earplugs brand, and several successful direct-to-consumer (DTC) brands. Bob shares his journey from launching innovative products like high-quality earplugs and luxury bedding essentials to mastering the complexities of international market penetration. This episode is packed with invaluable lessons on identifying market opportunities, crafting unique product propositions, and navigating the logistical challenges of global expansion.
Here's what you'll learn:
๐ Strategies for identifying and validating new product categories within the DTC space.
๐ Insights into managing international fulfillment and overcoming logistical hurdles.
๐ Techniques for combating rising customer acquisition costs and optimizing ad spend across various markets.
๐ก The importance of brand differentiation and creating products that solve real-world problems.
๐ ๏ธ Best practices for assembling and managing a focused team dedicated to each brand's success.
๐ The role of digital platforms and AI in enhancing content creation and marketing efforts.
Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso sits down with Elizabeth Greene, co-founder of Junglr, an Amazon agency known for its innovative advertising strategies that boost sales for Amazon sellers. From her early days as a homeschooling mother of six to spearheading a thriving agency, Elizabeth shares her journey into the world of e-commerce, detailing the trials and triumphs of advertising on Amazon.
Here's what you'll learn:
๐ Transitioning from Home Life to Business: Discover how Elizabeth Greene transitioned from being a stay-at-home mom to launching a successful Amazon-focused agency.
๐ Strategies for Amazon Advertising: Gain insights into effective advertising strategies that enhance organic market share and drive sales.
๐ Understanding Amazon's Evolving Platform: Learn about the complexities of Amazon's advertising platform and how it's evolved to offer more control and data to sellers.
๐ Building and Scaling an Agency: Explore the challenges and strategies involved in scaling an Amazon agency and why focusing on a niche service can lead to greater success.
๐ Remote Team Management: Find out how Elizabeth effectively manages a remote team, ensuring productivity and satisfaction in a distributed work environment.
Timestamps๐๏ธ Introduction to Elizabeth Greene (00:00:00)
๐ฉโ๐งโ๐ฆ Elizabeth's Transition from Homeschooling to E-commerce (00:01:11)
๐ Starting and Scaling an Amazon Business (00:01:35)
๐ Insights into Retail Arbitrage and Private Labeling (00:02:16)
๐ Finding Gaps in the Market for Product Development (00:03:15)
๐ Understanding and Leveraging Amazon Advertising (00:04:22)
๐ Strategies for Building and Scaling a Remote Team (00:09:27)
๐ผ Managing Team Roles and Retention in an Agency (00:14:43)
๐ Effective Product Strategies on Amazon (00:27:48)
๐ Importance of Knowing Your Business Numbers (00:33:44)
๐ How to Connect with Elizabeth and Her Agency (00:36:53)
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Mentioned resources
Amazon - https://www.amazon.com/
Junglr - https://www.junglr.com/
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In this episode of the D2Z Podcast, Brandon Amoroso sits down with Nathan Yeung, the fractional CMO at Find Your Audience, to delve into the intricacies of B2B marketing from an operational standpoint. With years of experience consulting for both startup and established companies, Nathan shares his unique journey from finance to marketing, offering a pragmatic approach to tackling the marketing challenges faced by businesses across Canada.
Here's what you'll learn:
๐ From Finance to Marketing: Discover how Nathan's unique journey shapes his marketing tactics.
โ๏ธ Operational vs. Creative Marketing: Explore why operational skills trump creative ones in marketing effectiveness.
๐ Big vs. Small Company Dynamics: Learn strategies for tackling marketing challenges across various business sizes.
๐๏ธ Building a Marketing Agency: Key lessons on refining and scaling agency services.
๐ค Role of a Product Marketer: Understand how this crucial position connects product features with market needs.
๐ Network Effects: Tips on using community influence to boost brand visibility and trust.
Timestamps๐๏ธ Introduction and background of Nathan Yeung (00:00:12)
๐ Transition from finance to marketing (00:00:40)
๐ข Experiences with large companies like Constellation Software (00:01:26)
๐ Marketing in startups vs. large companies (00:02:47)
๐ Importance of product marketers in B2B SaaS (00:07:21)
๐ Building and scaling a marketing agency (00:14:50)
๐ The power of network effects in marketing (00:21:32)
Nathan Yeung
LinkedIn - https://www.linkedin.com/in/yeungnathan/
Find Your Audience - https://www.findyouraudience.online/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z podcast, Brandon Amoroso dives into the entrepreneurial journey with Hamlet Azarian, CEO of Azarian Growth Agency. With a deep dive into the trials of starting and growing businesses, Hamlet shares invaluable insights from his decades of helping startups strategize and succeed. From the importance of initial market strategies to understanding the critical role of customer feedback and the nuances of remote team management, this episode is a trove of wisdom for entrepreneurs at all stages.
Here's what you'll learn:
๐ The transformative impact of customer retention strategies in business growth.
๐งญ How to navigate and influence company culture and processes in large and small firms alike.
๐ป The role of technology in enhancing customer engagement and the strategic use of data for business evolution.
๐ Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.
๐ Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Mentioned resources
Asana - https://asana.com/
Google Meets - https://meet.google.com/
Slack - https://slack.com/
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In this episode of the D2Z Podcast, host Brandon Amoroso and Eli Weiss, VP of Retention Advocacy at Yotpo, explore the dynamic interplay between technology, customer retention, and branding from a startup to corporate scale. Eli shares his unorthodox journey from a self-taught entrepreneur to an influential tech executive, revealing how a focus on customer experience and retention shapes successful business strategies.
Here's what you'll learn:
๐ The transformative impact of customer retention strategies in business growth.
๐งญ How to navigate and influence company culture and processes in large and small firms alike.
๐ป The role of technology in enhancing customer engagement and the strategic use of data for business evolution.
๐ Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.
๐ Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.
Timestamps๐๏ธ Introduction and Podcast Theme (0:00:00)
๐ค Guest Introduction (Eli Weiss) (0:00:13)
๐ค๏ธ Eli Weiss's Background and Career Journey (0:01:15)
๐ Career Shifts and Lessons Learned (0:02:33)
๐๏ธ Brand Building and Customer Experience (0:04:03)
๐ Insights from Brand Side to Software Side (0:04:20)
๐ฏ The Value of Branding Beyond Direct Response (0:05:08)
๐ Comparing Experiences in Startups and Larger Companies (0:06:13)
๐งโโ๏ธ Challenges of Working in a Large Company (0:07:04)
๐ข Discussion on Corporate Culture and Process (0:08:16)
โ๏ธ Balancing Creativity and Structure in Business (0:09:19)
๐ก The Importance of Understanding Customer Needs (0:10:02)
๐ Benefits and Challenges of Consolidation in Software Ecosystems (0:18:16)
๐ Future Directions and Changes at Yotpo (SaaS company Eli joined) (0:24:16)
๐ Discussion on E-commerce Trends and Industry Changes (0:29:14)
๐ Personal Motivations and Future Aspirations (0:35:12)
๐ข Closing Remarks and Where to Find Eli Weiss Online (0:45:34)
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z podcast, host Brandon Amoroso sits down with David Zielski, e-commerce director at Chamberlain Coffee, to discuss the evolving dynamics of e-commerce and customer engagement in the digital age. They delve into the impact of AI on customer service, the significance of maintaining a VIP customer experience, and strategies for leveraging user-generated content to boost brand loyalty and customer retention.
Here's what you'll learn:
๐ค How AI is transforming customer service and engagement in e-commerce.
๐ The importance of building a VIP experience for existing customers to enhance loyalty.
๐น Innovative strategies for using user-generated content to attract and retain customers.
๐ป The role of technology in managing brand and agency dynamics within the e-commerce landscape.
๐ฎ Future trends in e-commerce technology and how businesses can adapt to stay competitive.
Timestamps๐ค Introduction and David Zielskiโs Background (00:00:00)
๐ Preferences: Agency vs. Brand (00:01:57)
๐ E-Commerce Trends and Changes in 2024 (00:03:03)
๐ค Customer Engagement and Retention Strategies (00:04:41)
๐ค Innovative Uses of AI in Customer Service (00:07:11)
๐ AI's Role in Content Creation and SEO (00:09:54)
๐ AI Advancements and Implications for Business (00:11:38)
๐ Exploring New Customer Acquisition Channels (00:18:04)
๐ง The Impact of Market Consolidation on Technology Choices (00:22:53)
๐ Future of E-Commerce Platforms and AI Integration (00:28:58)
๐ Role and Impact of AI on E-commerce and Marketing (00:31:14)
๐๏ธ Consumer Awareness and the Impact of Marketing Strategies (00:34:25)
๐ฑ The Influence of Social Media and Online Presence (00:36:16)
๐ฎ Future Predictions for E-commerce and Technology Integration (00:38:11)
๐ฅ Exploration of New Marketing Channels like Video Shopping (00:39:49)
๐ฌ Concluding Remarks and Future Outlook (00:41:21)
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z podcast, host Brandon Amoroso and Gabriella Tegen, founder and CEO of Smartrr have a super interesting and fun conversation about navigating the tech landscape and managing a global team. They delve into effective strategies for maintaining company culture across borders, the necessity of adaptability in entrepreneurship, and the profound impact of technological advancements on traditional business models. This insightful discussion offers crucial takeaways for anyone looking to thrive in the modern digital economy. Tune in to explore how embracing change can lead to success in today's interconnected world.
Here's what you'll learn:๐ How COVID-19 has permanently altered the business landscape, particularly in team management and remote work.
๐ Strategies for managing a global team and maintaining company culture across borders.
๐ข The personal challenges and breakthroughs Gabriella experienced while transitioning from real estate to tech.
๐ก Insights on the importance of adaptability and resilience in entrepreneurship.
๐ The impact of technological advancements on traditional business models and workplace environments.
Timestamps๐ค Introduction of Gabriella Tegen and Smartrr (00:00:00)
๐ข Transition from Real Estate to Tech and Startup Inspiration (00:01:08)
๐ Impact of COVID on Work Dynamics (00:02:14)
๐ Advantages of Nearshoring and Global Teams (00:03:47)
๐ Challenges of Remote Work and Establishing Company Culture (00:05:08)
๐ฑ Discussion on Social Media's Influence (00:07:50)
๐ Discussion on Youth and Social Media Impact (00:09:01)
๐จ Product Experience Over Material Goods (00:15:36)
๐ Changing Consumer Behavior Towards Experiential Products (00:16:24)
๐ Discussion on Subscription Models and Experience-Driven Commerce (00:18:12)
๐ฌ Health and Lifestyle Products as Subscriptions (00:20:52)
๐ Importance of Sleep and Health Monitoring (00:22:16)
๐คน Work-Life Balance and Mental Health for Founders (00:24:35)
๐ฅ Challenges in Hiring and Managing Remote Teams (00:31:25)
๐ Dynamic Nature of Job Roles and Market Needs (00:33:23)
๐ Founder-Led Brands and Personal Connection in Business (00:43:58)
๐ Closing Remarks and Where to Find the Host and Guest Online (00:47:10)
Gabriella Tegen
LinkedIn - https://www.linkedin.com/in/gabriella-tegen/
Smarter - https://smartrr.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z Podcast, Brandon Amoroso sits down with Erik Huberman, the visionary behind Hawke Media and a driving force in modern marketing. As they delve into the transformative power of AI in marketing and the intricacies of managing expansive growth, Erik shares invaluable insights from his journey of turning entrepreneurial visions into substantial realities. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation offers a deep dive into leveraging AI for business innovation and the continuous evolution required to stay ahead in a dynamic market.
Here's what you'll learn:๐ง The transformative impact of AI on marketing strategies and business operations.
๐ Strategies for effectively managing and scaling a multi-faceted marketing agency.
๐ Real-life lessons on navigating the highs and lows of entrepreneurial growth.
๐ก How to integrate AI technology to streamline and enhance marketing efforts.
๐ The future of e-commerce and digital marketing platforms in an AI-driven world.
Timestamps๐ค Introduction and Guest Background: (00:00:00)
๐ผ Foundation and Growth of Hawke Media: (00:02:05)
๐ค AI's Impact and Future in Business: (00:03:06)
๐ Developing and Integrating AI Tools at Hawke Media: (00:04:45)
๐ Market Analytics and AI Advancements: (00:06:10)
๐ Strategic Business Growth and AI's Role: (00:08:59)
๐ Business Strategy and Management Insights: (00:10:59)
๐ง Entrepreneurial Challenges and Realities: (00:15:08)
๐ก Financial Management and Cost Control: (00:17:39)
๐ Macro Changes in Investment and Market Dynamics: (00:25:54)
๐ E-commerce Trends and Predictions: (00:30:04)
๐ค Investment Philosophy and Decision-making: (00:31:16)
Erik Huberman
LinkedIn - https://www.linkedin.com/in/erikhuberman/
Hawke Media - https://hawkemedia.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.
Here's what you'll learn:
๐ The transformative journey from an intern to a CEO in the digital marketing space.๐ง The importance and impact of focusing on lifecycle marketing rather than just paid channels.
๐คน Strategies for managing hypergrowth in a digital agency.
๐ The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
๐ Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
๐ฏ How specialization in certain industry verticals can amplify client success.
๐ The future trends in digital marketing technologies and the shift towards platform consolidation.
Timestamps
๐ค Introduction and Background of Sammy Tran and BMO Media (00:00:00)
๐ผ Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
๐ Transition from Middlesex to Starting BMO Media (00:02:02)
๐ Growth Strategies and Differences in Agency Focus (00:02:58)
๐ Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
๐ฅ Team Structure and Scaling at BMO Media (00:04:39)
โ๏ธ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
๐ฏ Specialization in Industry Verticals (00:06:53)
๐ฑ Future Growth Opportunities in Lifecycle Marketing (00:09:10)
๐ Challenges with Platform Consolidation and Technology Evolution (00:14:15)
Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ - Se mer
