Episoder
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In this episode of The D2Z Podcast, Brandon Amoroso speaks with Collin Harrington and Hope Georgiou, co-founders of HG Media, about their entrepreneurial journey and the unique challenges they faced in the digital marketing landscape. They discuss the importance of Snapchat as a marketing platform, the impact of the TikTok ban on brand strategies, and how brands can effectively engage with audiences on Snapchat. The conversation highlights the significance of community building, authenticity, and the evolving nature of social media marketing.
Here's What You'll Learn:
❗Hope and Colin's journey led to the creation of HG Media.
❗Snapchat's unique positioning offers opportunities in a saturated market.
❗Educating brands about Snapchat is crucial for success.
❗Younger entrepreneurs face challenges in building credibility.
❗Communicating a vision is essential in marketing.
❗Brands should not assume their target audience.
❗Snapchat is effective for conversion-focused marketing.
❗Non-consumer brands can leverage Snapchat for engagement.
❗Smaller creators often have more engaged audiences.
❗The future of Snapchat depends on knowledge and accessibility.
Timestamps:
00:00 Introduction to HG Media and Founders' Journey
02:20 Challenges of Starting a Business in Digital Marketing
10:04 The Impact of TikTok Ban on Marketing Strategies
14:09 Identifying Brands That Thrive on Snapchat
18:14 Utilizing Snapchat for Non-Consumer Brands
24:07 Building Community and Authenticity on Snapchat
HG Media:
Linkedin - https://www.linkedin.com/company/hg-media-group-llc/
HG Media - https://www.hgmedia.us/about
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, Brandon Amoroso speaks with Mack Garrison, co-founder of Dash Studio, about the importance of a Gen Z mindset in business growth. They discuss Mack's entrepreneurial journey, the significance of company culture, maintaining authenticity in a remote work environment, and the impact of AI on creative industries. The conversation also touches on generational differences in content consumption and the challenges of managing client relationships in creative work.
Here's What You'll Learn:
❗Mack Garrison emphasizes the importance of company culture in creative industries.
❗Authenticity is crucial for building a successful team and brand.
❗Feedback from team members must be acted upon to foster a positive work environment.
❗AI is changing the landscape of creative work, but human storytelling remains essential.
❗Generational differences affect how content is consumed and created.
❗Creating opportunities for team connection is vital in a remote work setting.
❗Proactive measures in HR can prevent burnout and improve team morale.
❗A structured creative process can help manage client expectations effectively.
❗The future of creative storytelling relies on adaptability and understanding diverse audiences.
❗Community and shared experiences are key to successful creative collaborations.
Timestamps:
00:00 Introduction to the Podcasting Journey
08:40 Transitioning from Agency to Podcasting
12:44 The Power of Guest-Centric Podcasting
21:35 Identifying the Right Businesses for Podcasting
Mack Garrison:
Linkedin - https://www.linkedin.com/in/mackgarrison/
Dash Studio - https://www.dashstudio.net/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
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In this episode of The D2Z Podcast, Brandon Amoroso interviews Casey Cheshire, founder of Ringmaster Conversational Marketing. They discuss Casey's entrepreneurial journey, the transition from running a B2B agency to focusing on podcasting, and the importance of building genuine relationships with podcast guests. Casey emphasizes that the true value of podcasting lies not in the number of listeners but in the connections made with guests, which can lead to significant business opportunities. They also explore the types of businesses that can benefit from podcasting and the importance of having a clear strategy.
Here's What You'll Learn:
❗The transition to podcasting was driven by the need for thought leadership and content.
❗Building genuine relationships with podcast guests can lead to significant business opportunities.
❗The focus should be on the guest, not the number of listeners.
❗Many businesses can benefit from podcasting, especially if they can create valuable connections.
❗Market timing is crucial for business growth and success.
❗It's important to have guide rails in place to avoid scope creep with clients.
❗Podcasting can be a powerful tool for B2B marketing and customer connection.
❗The authenticity of the conversation is key to engaging listeners.
❗Working with professionals can help businesses avoid common pitfalls in podcasting.
Timestamps:
00:00 Introduction to the Podcasting Journey
08:40 Transitioning from Agency to Podcasting
12:44 The Power of Guest-Centric Podcasting
21:35 Identifying the Right Businesses for Podcasting
Casey Cheshire:
Linkedin - https://www.linkedin.com/in/caseycheshire/
Ringmaster - https://ringmaster.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, Brandon Amoroso interviews Austin Harrison, CEO of NorthBeam, discussing the intersection of Gen Z entrepreneurship and data-driven marketing. Austin shares his journey from working in internet analytics to founding NorthBeam, a B2B SaaS company focused on first-party data for marketing profitability. The conversation delves into the challenges of building a SaaS company, the importance of data in marketing, and the complexities of attribution in a rapidly evolving digital landscape. Austin emphasizes the need for businesses to differentiate themselves in crowded markets and the significance of understanding customer needs to drive growth.
Here's What You'll Learn:
❗The mental game of entrepreneurship is crucial.
❗Building a SaaS company requires trust in your team.
❗Data quality and integrity are paramount for customer success.
❗Attribution is a complex but essential aspect of marketing.
❗AI and machine learning are exciting but often overhyped.
❗Navigating the crowded market requires differentiation.
❗Understanding customer pain points is key to product development.
❗The future of media buying includes diversification of channels.
❗Small businesses should focus on learning before investing in complex solutions.
❗Continuous improvement is essential for product usability.
Timestamps:
00:00 Introduction to the Gen Z Mindset in Business
01:26 Austin Harrison's Journey and Insights
03:27 Challenges of Building a B2B SaaS Company
06:15 The Role of Data in Marketing
10:30 Navigating the Complexities of Attribution
12:47 From Idea to Market: The Northbeam Journey
16:08 Future of Media Buying and Attribution
20:02 Identifying the Right Fit for Northbeam
Austin Harrison:
Linkedin - https://www.linkedin.com/in/maustinharrison/
Northbeam - https://www.northbeam.io/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of The D2Z Podcast, Brandon Amoroso interviews Travis Stephenson, a seasoned entrepreneur who shares his journey from being fired to building successful online businesses. Travis discusses his ideation process, the importance of solving personal problems, and how he leveraged referrals and cognitive biases in marketing. He also reflects on his recent travels and the lessons learned from his previous ventures, emphasizing the ease of starting a business today with modern technology and AI.
Here's What You'll Learn:
❗Travis's journey began after being fired from a job.
❗He learned the ropes of digital marketing by working with affiliate marketers.
❗Identifying personal problems can lead to successful business ideas.
❗Traveling with family can inspire new perspectives on work and life.
❗Cognitive biases play a crucial role in marketing effectiveness.
❗Referrals can significantly boost revenue for digital products.
❗Modern technology has made starting a business easier than ever.
❗AI is set to revolutionize business operations and marketing strategies.
❗Creating experiences for customers is key to driving sales.
❗Building a strong referral program can enhance customer engagement.
Timestamps:
00:00 Introduction to Entrepreneurship and Background
02:59 Ideation and Market Research for New Ventures
06:10 The Importance of Problem-Solving in Business
08:50 Embracing Change: Traveling and Business Growth
12:03 Lessons Learned from Previous Ventures
15:02 Marketing Strategies and Cognitive Biases
18:05 Leveraging Referrals for Business Growth
20:59 Technology and Tools for Modern Entrepreneurs
24:00 Conclusion and Future Aspirations
Travis Stephenson:
Linkedin - https://www.linkedin.com/in/travisstephensonofferatti/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Nikki Lindgren, founder of Pennock, about her journey in the digital marketing space, particularly in the beauty industry. They discuss the challenges faced during the COVID-19 pandemic, the importance of finding a niche, and the effectiveness of TikTok as a sales channel. Nikki shares insights on leveraging AI in marketing, the significance of creating a positive remote work culture, and the ongoing need for sales and business development in agency growth.
00:00 Introduction to D2Z and Guest Background03:06 Nikki's Journey to Entrepreneurship06:11 Navigating Challenges During COVID-1908:57 Finding a Niche in the Beauty Industry12:01 Leveraging TikTok for Sales14:49 Exploring New Sales Channels17:59 The Role of AI in Marketing21:07 Scaling the Agency and Delegation Challenges23:58 Creating a Positive Remote Work Culture27:05 Sales and Business Development Insights30:04 Conclusion and Future Opportunities
What You'll Learn:
❗Nikki's entrepreneurial journey began with a passion for lifestyle branding and e-commerce.
❗The COVID-19 pandemic posed significant challenges but also opened new opportunities in the beauty industry.
❗Finding a niche can be unintentional but beneficial for agency growth.
❗TikTok has proven to be a highly effective sales channel for beauty products.
❗Channel diversification is crucial for mitigating risks in marketing strategies.
❗AI is transforming marketing practices, making processes more efficient.
❗Standard Operating Procedures (SOPs) are essential for scaling an agency effectively.
❗Creating a positive remote work culture fosters collaboration and team spirit.
❗Sales and business development remain critical functions for agency leaders.
❗Emerging brands can benefit from co-funding opportunities in paid media.
Timestamps:Nikki Lindgren:
Linkedin - https://www.linkedin.com/in/nikkilindgren/
Pennock - https://www.pennock.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of D2Z, host Brandon Amoroso speaks with Daniela Bolesman, CEO of Mindful Goods, about the intricacies of navigating the Amazon marketplace. Daniela shares her journey from a marketing background to establishing a niche agency focused on optimizing Amazon product listings. The conversation delves into the importance of specialization, the evolution of Amazon's ecosystem, and strategies for new brands to succeed on the platform. Daniela emphasizes the need for continuous testing and adaptation in a rapidly changing environment, as well as the significance of maintaining a focused approach to service offerings. The episode concludes with practical tips for brands looking to enhance their presence on Amazon and insights into the future of social commerce.
Here's What You'll Learn:
❗Narrowing down to a niche can lead to greater success.
❗Staying focused on your core competencies is crucial.
❗Testing creatives on Amazon is essential for optimization.
❗Brands should not rely solely on paid advertising for success.
❗Understanding SEO is key to getting found on Amazon.
❗The landscape of Amazon is constantly evolving with new tools.
❗Brands can still succeed on Amazon without a large budget.
❗Social commerce is an area Amazon is working to improve.
❗Maintaining multiple sales channels is important for stability.
❗Clear and appealing product listings drive conversions.
Timestamps:
00:00 Introduction to E-commerce and Amazon
02:57 Narrowing Down to a Niche
06:07 Staying in Your Lane: The Importance of Focus
09:02 Adapting to Changes in Amazon's Ecosystem
11:47 The Evolution of Amazon Listings
14:59 Strategies for New Brands on Amazon
17:53 Navigating Challenges in E-commerce
20:59 The Future of Social Commerce on Amazon
23:58 Final Tips for Amazon Success
Daniela Bolzmann:
Linkedin - https://www.linkedin.com/in/dbolzmann/
Mindful Goods - https://mindfulgoods.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Here's What You'll Learn:
❗Delivery fraud is a significant issue for e-commerce businesses.
❗Customer experience is critical; poor service can lead to lost sales.
❗High risk scores can indicate potential fraud but require careful assessment.
❗Signature requirements can help ensure package delivery and reduce theft.
❗Tools like Deliverlytics aim to change consumer behavior regarding fraud.
❗Brand integrity is at risk when companies resort to deep discounts.
❗Chargebacks should not be the primary resolution for disputes.
❗Understanding consumer behavior is essential for preventing fraud.
❗Partnerships with carriers can enhance delivery security.
❗The future of e-commerce will require innovative solutions to combat fraud.
Timestamps:
00:00 Introduction to Deliverlytics and Its Mission
06:10 Customer Experience in E-commerce
12:54 Future of Delivery Fraud Solutions
18:39 Brand Integrity and Pricing Strategies
24:50 Conclusion and Insights on Chargebacks
Bobby MacKinnon:
Linkedin - https://www.linkedin.com/in/bobby-mackinnon/
Deliveritics - https://www.deliverlitics.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, Brandon Amoroso speaks with Ernesto Cullari and Barbara Wardell, co-founders of a geofencing ad agency. They discuss the innovative technology of geofencing, its applications in marketing, and how it can benefit both small and large businesses. The conversation covers the importance of educating clients about geofencing, the ethical considerations surrounding privacy, and the integration of AI in advertising. The episode concludes with insights into the future of geofencing and its potential growth in the advertising industry.
Here's what you'll learn:
❗Geofencing uses satellites to create virtual boundaries for targeted advertising.
❗Education is key in selling geofencing to clients unfamiliar with the technology.
❗A $1,000 ad spend can effectively cover a local area for geofencing campaigns.
❗Geofencing allows small businesses to compete with larger corporations.
❗Privacy is maintained through anonymization of user data in geofencing.
❗AI is being integrated into ad creation and targeting processes.
❗Geofencing can be used for both physical locations and online services.
❗The technology allows for precise targeting based on consumer intent and location.
❗Geofencing is projected to grow significantly in the coming years.
❗Agencies should embrace geofencing to enhance their advertising strategies.
Timestamps:
00:00 Introduction to Geofencing and Its Founders
05:59 Educating Clients on Geofencing
12:08 Targeting and Retargeting with Geofencing
18:05 The Future of Geofencing and AI Integration
24:02 Conclusion and Resources
Cullari & Wardell
Linkedin - https://www.linkedin.com/in/ernestocullari/
Website - https://cwadagency.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Ever wondered why so many tech companies struggle with legacy software while others seem to effortlessly leap ahead with user-centric designs? Join us as we learn from Makoto Kern, the founder of IIIMPACT, who shares his remarkable journey from electrical engineering to spearheading a digital design agency that's transforming the way companies think about their products. Mikado uncovers the secrets to tackling tech debt while focusing on the three crucial Ps—product, people, and process—to enhance user experience and gain a competitive edge, even with fewer features.
Discover how artificial intelligence is reshaping the landscape of product development and user experience. Mikado sheds light on the art of integrating AI thoughtfully, highlighting real-world success stories where AI addresses genuine user needs rather than just being a flashy add-on. From streamlining job application processes to revolutionizing customer service, AI's potential is vast. Mikado explains how automating repetitive tasks can free up experts for more meaningful work, championing operational efficiency and elevating the user experience in the process.
Navigating the corporate world isn't easy, especially when it comes to balancing innovation with stagnation. Through fascinating examples of companies like SpaceX and Tesla, we explore how continuous improvement can stave off stagnation, even in economic downturns. Mikado also shares insights into the delicate dance of managing team and client relationships, emphasizing the importance of putting the team first to build long-term success. Addressing challenges of remote work and the crucial role of communication, Mikado provides valuable lessons on leading a cohesive team while fostering strong, enduring client connections.
Here's what you'll learn:
❗ The three P's for a successful company are product, people, and process.
❗ Legacy tech companies often struggle with tech debt and maintaining outdated products.
❗ User-centric design focuses on the user's goals and pain points, rather than just features.
❗ AI can enhance user experience but should be implemented thoughtfully.
❗ Innovation should be a continuous effort, even during recessionary periods.
❗ Team dynamics are crucial; putting the team first leads to better client relationships.
❗ Soft skills often outweigh hard skills in long-term success.
❗ Ego can hinder progress; leaders must remain open to feedback.
❗ Companies should embrace testing and experimentation to drive improvement.
❗ Empathy is essential in understanding team and client needs.
Timestamps:
00:00 Introduction to Impact and Software Development
05:49 User-Centric vs Feature-Centric Design
10:49 The Role of AI in Modern Software Development
19:24 The Importance of Team Dynamics
30:50 Ego and Motivation in Leadership
Makoto Kern
Linkedin - https://www.linkedin.com/in/productuxdesigner/
Website - https://www.iiimpact.io/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Discover the incredible journey of Anders Insett, a Norwegian-born keynote speaker, author, and former elite athlete, whose diverse career path spans from tech-savvy entrepreneurship to global philosophy discussions. Anders shares how his early curiosity in technology and his experience as a semi-professional Olympic handball player paved the way for a career that now bridges business and philosophical thinking. Learn how his insights into the popularity of European sports like handball in the U.S. and the influence of global sports icons have shaped local sports culture.
Join us as we explore the philosophy of progress and success with Anders, who believes that true fulfillment comes from focusing on the process rather than the outcome. He shares how intrinsic motivation and a love for learning contribute to the surprising success of Norwegian athletes across various sports. Discover his perspective on reframing goals, finding happiness in small, incremental progress, and eliminating inefficiencies to concentrate on what truly matters in life.
We also venture into the future landscape of innovation and education, examining the evolution of breakthroughs from AI and quantum technology to scientific advancements emerging from the corporate world. Anders and I discuss how these shifts impact the balance between academia and industry, emphasizing the need for education systems to adapt to the modern job market. With an increasing focus on generalist skills, critical thinking, and soft skills, this episode offers a compelling look at how to navigate a rapidly changing world with vitality and insight.
Here's what you'll learn:❗ Success is often defined by external metrics, but true fulfillment comes from within.
❗ The journey of entrepreneurship is about progress, not just outcomes.
❗ In a rapidly changing world, learning how to think is more important than what to think.
❗ AI and technology are reshaping the landscape of education and business.
❗ The process of building is often more rewarding than the end result.
❗ Organizations should focus on activating human potential rather than punishing mistakes.
❗ Innovation today often involves optimizing existing ideas rather than creating entirely new ones.
❗ The future will see radical breakthroughs in science and technology driven by AI.
❗ A culture of performance is essential for organizational success.
❗ Understanding the underlying problems is key to finding effective solutions.
Timestamps:
00:00 Introduction to Anders Indset
02:37 The Journey of an Entrepreneur and Athlete
06:32 Finding Meaning Beyond Success
11:52 The Process of Building and Growth
17:17 Innovation vs. Iteration in Business
20:51 The Future of Education and Learning
32:12 The Role of AI in Shaping the Future
39:05 Activating Human Potential in Organizations
Anders Indset
Website - https://andersindset.com/
Brandon Amoroso
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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What if you could transform your entire video production process with just your smartphone and the power of AI? That's exactly what Amer Tedayon, the innovative founder and CEO of LusaHub, is bringing to businesses worldwide. In this episode, we explore Amer's fascinating career journey from computer science and filmmaking to revolutionizing corporate video production. Discover how LusaHub empowers businesses with tight budgets and time constraints to create fast, high-quality video content. Amer shares his insights on the importance of aligning with the right investors and team members, and how these choices impact the success of any venture.
Join us as we delve into the challenges of building a thriving remote company culture, particularly in an ever-evolving industry like AI. Amer offers strategies on fostering community among geographically dispersed teams through creative tools and how empowering employees can lead to organizational growth. We also discuss the strategic shift at LusaHub towards scaling sales operations and the role of AI in enhancing efficiency, leading to the development of the new Creative Copilot feature. This episode is packed with valuable lessons for entrepreneurs and business leaders looking to navigate the complexities of remote work and technological innovation.
Here's what you'll learn:
💰 Identifying the right market segment is crucial for startup success.
❗ Lucihub democratizes video production by enabling clients to film on smartphones.
🚀 Building a remote culture requires intentional engagement and communication.
💼 Empowering team members to make decisions fosters a proactive work environment.
🚀 Hiring the right people is essential for scaling a startup effectively.
🤖 AI tools can significantly enhance video production and marketing efficiency, but the balance between AI and human creativity is vital in video production.
📈 Sales strategies must adapt to the evolving landscape of technology and consumer needs.
Timestamps:
00:00 Introduction to the Gen Z Mindset and AI in Video Production
02:31 Amer's Journey: From Software to Filmmaking
05:30 The Evolution of Video Production: Democratizing Access
09:01 Building a Remote Culture: Challenges and Strategies
11:31 Empowering Teams: Decision-Making and Leadership
14:51 Hiring Strategies: Scaling a Startup
18:08 Leveraging AI for Sales and Marketing Efficiency
22:11 The Future of Video Production: AI and Human Collaboration
Amer Tadayon
LinkedIn - https://www.linkedin.com/in/amertadayon/
Lucihub - https://lucihub.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
What inspires a PhD graduate from Cambridge with a passion for autonomous vehicles and Formula 1 to revolutionize Amazon advertising? Sit down with Julian Timings, the ingenious mind behind Altron AI, as he shares his journey from racing circuits to crafting cutting-edge SaaS solutions for Amazon sellers. Julian's unique blend of technical prowess and entrepreneurial spirit led him to tackle the very pain points he faced in his eco-friendly homeware business. Discover how his firsthand experiences with the complexities of Amazon advertising propelled him to develop a tool that not only automates ad solutions but also transforms the game for solopreneurs and small businesses.
As we navigate this insightful conversation, Julian sheds light on the dynamic landscape of Amazon advertising in Europe, revealing strategies to leverage Amazon’s ecosystem for higher conversion rates while addressing regional challenges like the GPSR regulations. Hear his thoughts on channeling Shopify traffic to Amazon, a tactic that promises improved conversions yet demands careful consideration. With eyes set on the future, Julian is thrilled about the potential of AI-driven account management systems to maximize ad spend. This episode is a treasure trove of strategies and insights for Amazon sellers eager to stay ahead in a rapidly changing marketplace.
Here's what you'll learn:
🤖 Automation and AI are transforming the advertising landscape on Amazon.
💼 Successful brands on Amazon must have competitive products and manage cash flow effectively.
❗ There are still opportunities in less saturated product categories.
💰 Return on ad spend is generally stronger on Amazon compared to other platforms.
📈 AI can enhance the efficiency of ad management and customer interaction.
📦 Diversification of sales channels is crucial for long-term success.
🚀 Balancing software and service offerings is key to meeting customer needs.
Timestamps:
00:00 Introduction to E-commerce and AI
06:12 The Evolution of Amazon Advertising
17:00 Future Trends and Challenges in E-commerce
Julian Timings
LinkedIn - https://www.linkedin.com/in/juliantimings/
Autron AI - https://autron.ai/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Discover the secrets behind creating unforgettable customer experiences with Vance Morris, a seasoned expert in customer service and marketing strategy. From his humble beginnings on a newspaper route to mastering the art of service excellence at the Walt Disney Company, Vance unveils how these formative experiences have shaped his philosophy on premium customer service. We promise you'll uncover actionable insights on the importance of leadership buy-in and why viewing customer service as a core business approach, rather than just a department, is crucial for success. Vance passionately argues that every team member plays a role in delivering that Disney-like service magic, no matter the size of the business.
Listen in as we explore the fascinating shift in marketing strategies from the traditional corporate mold to a more engaging, personality-driven approach. Drawing inspiration from companies like Duolingo and Taco Bell, Vance highlights the power of storytelling and brand personality, even in seemingly mundane industries like dentistry. Learn about the balance between process adherence and flexibility, taking cues from Disney’s innovative "plussing" method. In today's competitive landscape, customer retention is key, and Vance shares his expert strategies for keeping your business top-of-mind through consistent communication. Don’t miss out on his personal anecdotes and free resources available to enhance your service strategy at deliverservicenow.com.
Here's what you'll learn:
📦 Customer service should be a method of doing business, not just a department.
💼 Owner involvement is crucial for successful customer service initiatives.
💸 People prefer to do business with individuals rather than faceless companies.
📈 Documenting processes can significantly increase a business's value and help maintain service quality.
💰 Retaining existing customers is more cost-effective than acquiring new ones.
🤖 Technology, especially CRM systems, is essential for managing customer relationships, and consistent communication keeps businesses top of mind for customers.
🚀 Customer experience is a key differentiator in a commoditized market.
Timestamps:
00:00 Introduction to Customer Experience and Business Growth
06:42 Strategies for Enhancing Customer Service
12:56 Maintaining Service Quality in Growing Businesses
22:34 The Value of Customer Retention and Communication
Vance Morris
LinkedIn - https://www.linkedin.com/in/vancemorris/
Deliver Service Now - https://yes.deliverservicenow.com/dsninstitute
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, Brandon Amoroso interviews Noam Szpiro, co-founder and CEO of Monocle, an AI-powered incentive platform for e-commerce brands.
What if you could revolutionize your e-commerce brand's promotional strategy with the power of AI? Join us as we uncover the secrets behind Monocle's groundbreaking incentive platform with Noam Sphero, the visionary co-founder and CEO. From his beginnings in the Israeli Navy to his pivotal role in Silicon Valley, Noam's journey is nothing short of inspiring. At Lyft and Instacart, he discovered the art of optimizing promotions through machine learning and causal inference. Now, he's focused on helping e-commerce brands grow sustainably, ditching traditional discount methods for AI-driven incentives that preserve brand integrity.
Prepare to have your perspective on e-commerce promotions challenged and transformed. Noam shares how Monocle is educating brands to rethink their promotional spending, offering smarter alternatives that integrate seamlessly with existing platforms like Klaviyo. We delve into the strategic decision to specialize in a niche, addressing specific pain points before considering broader expansions. This approach not only meets immediate needs but also positions Monocle as a leader in AI-driven promotional optimization. Tune in for insights that could redefine your approach to e-commerce marketing and set your brand on a path to sustainable growth.
Here's what you'll learn:
📈 Understanding customer behavior is crucial for effective promotions.
💰 Promotions can significantly drive customer engagement and retention.
📦 It's important to validate business ideas before launching.
💸 E-commerce brands often lack awareness of their promotional spending.
🚀 Future expansion should focus on comprehensive promotional solutions.
💼 Finding the right co-founder can impact business dynamics.
🤖 Integrating with existing tools can ease customer onboarding.
Timestamps:
00:00 Introduction to AI-Powered Incentives
02:31 Noam's Journey: From Ride-Sharing to E-Commerce
05:59 Understanding Promotions and Customer Behavior
10:10 Building Monocle: Lessons from Previous Ventures
14:05 Navigating the E-Commerce Landscape
18:06 Customer Education and Market Fit
22:01 Future Expansion and Integration Strategies
Noam Szpiro:
LinkedIn - https://www.linkedin.com/in/noamszpiro/
Monocle - https://usemonocle.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Ever wondered how a Wall Street options trader could successfully pivot to leading a $250 million air filter empire? Our special guest, David Hecox, the visionary founder and CEO of FilterBuy, shares his incredible journey, revealing the strategic decisions that propelled his direct-to-consumer indoor air quality business to new heights. Discover why David chose to focus on air filters and how manufacturing them competitively in the U.S. helped him outsmart import rivals. With insights into FilterBuy's vertically integrated production model, David opens up about leveraging major marketplaces like Amazon for distribution and the innovative marketing strategies that keep his brand top-of-mind.
Growing and scaling a company requires more than just a great product; it demands a clear competitive advantage. In our conversation, David unpacks the nuances of capturing demand at scale through intent-based marketing and how FilterBuy's structure enables them to excel across platforms like Google and Amazon. The discussion shines a light on the challenges of attributing marketing successes in an omni-channel landscape and the critical role of data-driven decision-making tools like Amazon QuickSight. Moreover, David shares the importance and hurdles of running a subscription program in the air filter market, providing listeners with a treasure trove of lessons learned along his entrepreneurial path.
David also dives into navigating the modern workforce landscape post-COVID, balancing remote and in-person roles. With a vast manufacturing workforce, he emphasizes the need for physical presence, while his corporate team thrives remotely, maintained through strategic in-person gatherings. We explore the symbiosis of technology and business strategy, weighing proprietary systems against third-party tools to optimize operations, not forgetting the potential of AI in shaping competitive moats. Wrapping up, David champions transparency and growth, passionately discussing his mission to build an authentic, purpose-driven company, and the inspiration he hopes to offer to fellow entrepreneurs through his candid sharing of business highs and lows.
Here's what you'll learn:
📈 Transitioning from Wall Street to entrepreneurship at 29.
💰 Vertical Integration - Filterbuy manufactures in Alabama.
📦 The air filter market is logistically complex, providing a competitive edge.
💸 Marketing spend is primarily focused on intent-based strategies.
🚀 Scaling requires hiring experienced leaders in key roles.
💼 Remote work has become a significant part of the corporate structure.
🤖 A hybrid technology stack is essential for operational efficiency. AI is expected to revolutionize custom-built solutions in business.
Timestamps:
00:00 Introduction to Entrepreneurship and Air Quality
02:57 The Journey from Wall Street to Filterbuy
06:13 Understanding the Air Filter Market
09:11 Marketing Strategies for Direct-to-Consumer Brands
12:09 Subscription Models in E-commerce
15:00 Scaling the Business and Team Dynamics
17:47 Navigating Challenges in Manufacturing
20:51 Remote Work and Company Culture
23:49 Technology Stack: Build vs. Buy
27:07 The Future of AI in Business
30:09 Long-term Vision and Personal Motivation
David Heacock:
LinkedIn - https://www.linkedin.com/in/davidfilterbuy/
Website - https://davidheacock.com/
Filterbuy - https://filterbuy.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Mike Danford, CSO at Adverio, about the evolving landscape of online marketplaces, particularly focusing on Amazon, Walmart, and Target. They discuss the competitive nature of paid media, the importance of strategic brand presence across multiple platforms, and the challenges of product saturation. The conversation also touches on emerging marketplaces, dynamic pricing strategies, and the technological solutions available to help brands navigate these complexities. Mike shares insights on how brands can optimize their presence and performance in the ever-changing e-commerce environment.
Here's what you'll learn:
🛍️ The marketplace landscape has become increasingly competitive post-pandemic.
❤️ Understanding the nuances of each marketplace is crucial for success.
💸 Dynamic pricing strategies are essential for maintaining competitiveness.
🚀 Emerging marketplaces are gaining traction and should not be overlooked.
🤖 Technological solutions can help brands manage pricing and inventory effectively.
🤝 Collaboration with marketplace representatives can help resolve issues efficiently.
Timestamps:
00:00 Introduction to Marketplace Dynamics
02:55 Evolution of Marketplaces: Pre and Post-Pandemic
05:59 Navigating Multiple Marketplaces: Amazon, Walmart, and Target
08:47 Strategic Considerations for Brand Presence
12:07 Product Categories and Market Saturation
14:49 Emerging Marketplaces and Trends
17:50 Dynamic Pricing and Promotional Strategies
21:02 Technological Solutions for Marketplace Challenges
23:58 Conclusion and Resources
Mike Danford:LinkedIn - https://www.linkedin.com/in/danfordmike/
Adverio - https://www.linkedin.com/company/adverio/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Joe Chura, founder and CEO of Go Brewing, about his journey from the automotive industry to the world of non-alcoholic beer. Joe shares insights on building a strong team, the importance of product quality, and the strategies behind their e-commerce and retail growth. He discusses the challenges and opportunities of selling on platforms like Amazon, the decision-making process for tech solutions, and innovative ways to crowdsource leads for distribution. Joe also highlights how AI is leveraged for business insights and the unique experience of their taproom. The conversation wraps up with thoughts on flavor creation and future expansion plans.
Here's what you'll learn:
🤝 Building a strong team is crucial for success.
🛍️ Product quality is the foundation of any business.
💸 E-commerce can be more profitable than retail distribution.
💰 Amazon offers a vast marketplace but comes with challenges.
🤝 Crowdsourcing leads can enhance distribution efforts.
🤖 AI can provide valuable insights from data analysis.
❤️ Understanding customer preferences is key to product development.
🔁 A unique customer experience fosters brand loyalty.
🍺 Non-alcoholic beer can be crafted with traditional brewing methods.
🚀 Expansion requires strategic planning and market analysis.
Timestamps:
00:00 From Ford to Brewing: Joe Chura's Journey
03:05 Building a Strong Team and Product Quality
06:03 E-commerce vs. Retail: The Growth Strategy
08:49 Navigating Amazon: Pros and Cons for Non-Alcoholic Beer
12:01 Building vs. Buying: Tech Solutions in the Alcohol Industry
14:58 Crowdsourcing Leads: Innovative Distribution Strategies
17:57 Leveraging AI for Business Insights
20:50 Expansion Plans: Growing Beyond 20 States
24:07 Creating Flavor: The Science Behind Non-Alcoholic Beer
26:51 Tasting Room Experience: Engaging with Customers
29:57 Final Thoughts and Future Directions
Joe Chura:LinkedIn - https://www.linkedin.com/in/joechura/
Go Brewing - https://gobrewing.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode, Brandon Amoroso speaks with Andy Hilliard, CEO of Accelerance, about the intricacies of global outsourcing and software development. They discuss the evolution of software services, common pitfalls companies face when nearshoring, and the importance of building effective client-provider relationships. Andy shares insights on choosing the right regions for outsourcing, understanding client needs, and the cost versus value of outsourcing. He emphasizes the significance of servant leadership in client relationships and provides tips for vetting software development agencies.
Here's what you'll learn:
🛑 Many companies fail in outsourcing because they try to do it themselves.
🌎 Choosing the right region for outsourcing depends on client needs and preferences.
📈 Building a strong relationship with service providers is crucial for success.
📊 Investing in a servant leadership relationship can lead to better outcomes.
🚪 Scaling teams with third-party providers can be more efficient than hiring individuals directly.
🔄 Trust but verify is essential in establishing successful partnerships.
Timestamps:
00:00 Introduction to Global Outsourcing and Software Development
02:32 The Evolution of Software Development Services
04:37 Common Pitfalls in Nearshoring
07:03 Choosing the Right Region for Outsourcing
11:22 Building Effective Client-Provider Relationships
14:43 The Cost vs. Value of Outsourcing
19:13 When to Start Outsourcing and Team Dynamics
21:15 Scaling Teams with Third-Party Providers
23:58 Tips for Vetting Software Development Agencies
Andy Hilliard
LinkedIn - https://www.linkedin.com/in/andyhilliard/
Accelerance - https://www.accelerance.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of D2Z, Brandon Amoroso chats with Brendan Mahony, CEO of Sunset, about the critical yet often overlooked aspects of winding down a business. Brendan shares his journey from a Y Combinator alum to navigating business closures, offering a transparent look at the challenges and necessities of responsibly shutting down a company. This conversation sheds light on the legal, tax, and emotional intricacies involved in business dissolution, providing valuable insights for entrepreneurs at any stage.
Here's what you'll learn:
🚪 The necessary steps and considerations for shutting down a business.
📈 The differences between asset sales and stock sales in acquisitions.
🛑 Common pitfalls in the dissolution process and how to avoid them.
🔄 The emotional journey of moving on from a failed venture.
📊 Insights on managing financial liabilities and investor expectations during closure.
Timestamps🎙️ Introduction to Brendan Mahony (00:00:00)
🛑 Discussing the Importance of Proper Business Shutdowns (00:00:33)
🎢 Brendan's Entrepreneurial Journey and Founding Sunset (00:00:51)
🤔 The Differences Between Asset Sales and Stock Sales (00:01:57)
🔍 The Role of Dissolution in Business Acquisitions (00:02:24)
🚫 Common Misconceptions and Challenges in Business Dissolution (00:03:07)
📉 Impact of Incomplete Dissolutions on Future Endeavors (00:03:42)
📊 Financial and Emotional Aspects of Closing a Business (00:04:51)
📚 Lessons from Failed Ventures and Importance of Closure (00:06:55)
🔄 The Process of Working with Sunset for Business Closure (00:27:58)
📈 Exploring Expansion and Future Directions for Sunset (00:29:34)
Brendan Mahony
LinkedIn - https://www.linkedin.com/in/brendan-mahony-72929385/
Sunset - https://www.sunsethq.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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