Episoder
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In the fast-paced world of online business, itâs easy to get stuck in the grind.
For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didnât deliver results, and feeling discouraged by dwindling engagement.
But when she discovered a fresh approach, everything changed. I
In record time, Karishma went from frustration and fatigue to achieving an astonishing 10X increase in sales. Hereâs how she did it - and how you can, too.
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales?
It sounds like the dream: over 1 million followers across YouTube and Instagram, a treasure trove of high-value content, and a thriving multi-six-figure membership site. But for Emma Walker, a Barcelona-based entrepreneur and English pronunciation expert, there was a gap she couldnât ignore: despite all her success, she wasnât fully leveraging her content to drive sales.
In this consulting session, we uncover why even successful content creators struggle to monetize their platformsâand the simple strategies Emma learned to turn her audience into paying members.
From a Passion Project to a Thriving BusinessEmmaâs journey began with a simple idea: help English learners master pronunciation. As a linguistics graduate with a background in teaching English as a second language, she saw a glaring gap in resources for non-native speakers who wanted to speak more clearly.
What started as Instagram posts and short YouTube videos soon snowballed. With her engaging teaching style and a knack for explaining tricky topics (like why we say âcarâ instead of âcahhâ), Emma built an impressive following: 850,000 subscribers on YouTube and 250,000 followers on Instagram.
But as her audience grew, Emma found herself pouring more energy into creating free content than promoting her paid membership. âIâve always separated my value content from my promo content,â Emma confessed. âIn my mind, it felt like I had to choose between helping my audience and asking for sales.â
The Content-Promotion DivideEmmaâs struggle is all too common among content creators: she was so focused on delivering value that she avoided making consistent offers in her content. While she had a welcome sequence for new email subscribers and a âPhonetic Fridayâ newsletter filled with educational content, these emails rarely included any calls-to-action to join her membership.
Even in her newsletterâs âlife updatesâ section, where she mentioned working on projects for her membership, Emma wasnât linking to her course or inviting readers to check it out. âPeople were actually emailing me to ask about my membership,â Emma admitted. âI realized I was making them do all the work!â
The Missed Opportunity in Her AudienceEmma had a loyal audience and a thriving membership site, but she was only converting a fraction of her followers into paying customers. With over 1 million followers and thousands of email subscribers, the potential for growth was staggering. The problem wasnât the audienceâit was the lack of structured offers and clear calls-to-action.
Hereâs how Emma turned things around.
Strategy #1: Integrate Promotions Into Value ContentOne of Emmaâs biggest revelations was that value and promotion donât need to be separate. Instead of keeping her promotional emails distinct from her newsletter, she began treating her newsletter as a space to showcase both her expertise and her membership.
The solution? Adding a "sponsored by" segment in her weekly email.
In this approach, Emma could include a small, non-intrusive call-to-action in her newsletter, such as:
"This weekâs Phonetic Friday is brought to you by Emmaâs Pronunciation Hub! Get exclusive access to over 100 in-depth lessons and pronunciation challenges. Click here to join now."
This way, Emma could continue delivering free value while gently introducing her audience to her membership every single week.
Strategy #2: Test Different Styles of PromotionEmma also learned to experiment with how she presented her offers in her newsletter. Two main approaches stood out:
Ad-Style PromotionCreate a visually distinct block within the newsletter that resembles an ad, complete with an image, headline, and a clear... -
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When it comes to making sales, the secret lies not just in what you sell but in how you position it.
Whether you're a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week's episode, weâll uncover the three critical buyer triggers that influence decisions - time to results, effort required, and likelihood of success - and how ignoring them can stop your sales in their tracks.
Get ready to transform your approach and create offers that buyers canât resist!
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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What if one tiny tweak could transform your email game and boost your business?
Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary.
In this article, weâll dive into her bold strategy, her mindset shifts, and her unconventional approach to business success.
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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Hack #1: Separate Thinking from Writing
Writing emails can feel overwhelming, but it doesnât have to be. The trick? Donât do all the heavy lifting at once. Instead, separate the âthinkingâ stage from the âwritingâ stage. Sit down and brainstorm a bunch of email ideas ahead of time. Think about your product, the problems it solves, your own credibility, and even funny or personal stories from your life. When itâs time to write, youâll already have a stack of ideas ready to go. Easy!
Picture this: youâre staring at a blank page. Frustrating, right? But if youâve already got a list of ideas waiting for you, itâs like walking into a room where the partyâs already started. No more blank page doom.
Hack #2: Use Story Prompts to Spark IdeasEver feel like youâve got nothing to write about? Thatâs where story prompts come in. These are little reminders to jog your memory about moments in your life that can be turned into engaging emails. One time, I even wrote an email about not leaving the house all day. Yep, that simple.
I created 365 prompts for myselfâone for each day of the year. Theyâre like little sparks for your brain, bringing back stories you hadnât thought of in years. You donât need to overthink it. Your everyday life is way more interesting than you realise, and sharing those relatable stories helps build a stronger connection with your readers.
Hack #3: Get More People to Open Your EmailsYour email canât work its magic if no one opens it. Thatâs why open rates matter. Sure, subject lines play a role, but thereâs more to it. Your "from name" needs to be familiar, and the frequency of your emails needs to keep you top of mind. Sending emails regularly means your audience wonât forget who you are.
Think about itâif youâre only emailing once in a blue moon, youâre just a stranger popping into their inbox. But when you email often and share personal, well-thought-out content, your readers canât wait to hear from you. Thatâs the sweet spot.
Hack #4: Master the Art of the Opening LineHereâs the big one nobody talks about: your emailâs opening line. Itâs the gateway to everything else. If your opening line flops, your email is toast. Youâve got seconds to grab their attentionâso make it count.
A killer opening line isnât just about grabbing attention; it sets the tone for the rest of your email. Plus, having a stash of pre-written opening lines saves you from the blank page nightmare. Itâs like having a cheat sheet for creativity. Once you nail that first line, the rest of the email practically writes itself.
Hack #5: Make Links Impossible to MissHow many times have you read an email and thought, âWhereâs the link?â Donât make your readers play hide-and-seek. Dress up your links so they stand out. Use bold text, underline them, or even make them a button if it fits your style.
Hereâs the thing: people skim emails, especially on their phones. If your link blends in, itâll get lost in the shuffle. Mix it up tooâuse different phrases for links instead of the same old âClick here for more.â Keep it fresh and keep it obvious. When the link pops, the clicks roll in.
Hack #6: Use PS Lines to Drive ActionYou know how people say the PS is the most-read part of an email? Itâs true! About 90% of readers skim down to the PS. Yet, most people either skip it or throw in something bland. Big mistake.
Your PS is prime real estate. Use it to drive readers back up to your call-to-action, emphasise urgency, or even share a fun tidbit that sticks in their mind. Itâs like the cherry on top of your email sundae. Donât waste it.
Hack #7: Craft Irresistible Subject LinesWe canât skip the classics. Your subject line is the first thing your readers see, so make it pop. But hereâs the twist: donât just focus on being catchy. Match your subject line to the tone of your email. It should set the stage for whatâs...
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Have you ever wondered how someone can build a successful business while juggling a full-time job, two kids, and a dog? It sounds impossible, doesnât it? But today, youâll discover the secrets behind making it happen. Meet Mel Bridger, a high school teacher by day and a thriving fitness and womenâs health coach by⊠well, every other moment she can grab! If you're busy but dreaming big, this story is about to blow your mind.
Meet Mel: The Teacher Who Never StopsMel Bridger is not just a high school teacher; sheâs also a women's health and fitness coach specializing in menopause support. Yes, sheâs doing it all. Her days start early (weâre talking 6 AM sharp) and are packed with teaching, grading, and supporting students. Then, after-school life takes over: kidsâ extracurriculars, dinner, bedtime routines⊠and oh, did we mention she runs fitness classes in the evenings too? Wednesdays and Thursdays are fully booked with sessions she delivers in person.
Despite all this, Mel has managed to grow a successful fitness business and is now expanding her offerings into staff well-being programs for schools. How? Letâs break it down.
The Big Problem: Where Does the Time Go?If youâve ever tried to balance work, family, and a side hustle, you know time feels like sand slipping through your fingers. For Mel, time was her biggest challenge. She struggled with:
Finding time to plan her business moves between her teaching job and family duties.Lack of consistency in her marketing, especially with email campaigns.Juggling creativity and exhaustion after long, busy days.Sound familiar? Melâs solution was both smart and simple.
Step 1: Turn Your Time Limits Into Creativity BoostersKennedy, the podcast host helping Mel, shared an eye-opening insight: Constraints donât limit creativityâthey fuel it! Think of it like this: In improv comedy, the funniest moments happen because of constraints. For example, if someone says, âPretend youâre Winston Churchill stuck in a train station but canât use the letter T,â magic happens.
Melâs constraints became her springboard. She couldnât work during the day (hello, teaching and parenting), so she blocked out Sunday afternoons to focus solely on her business. By defining her limits, she created space for creative bursts.
Step 2: Map Out a Simple PlanMelâs first Sunday session was all about planning her email strategy. Instead of trying to do it all at once, she broke the process into manageable chunks:
Plan 60 days of emails. This sounds huge, but Kennedy advised starting with just the topics. What are the main reasons her audience might buy from her? She listed these out, such as:
Helping schools retain teachers and reduce burnout.Supporting staff morale.Giving schools a proactive reputation for caring about well-being.
Focus on campaigns, not random emails. Each email campaign had a themeâlike the financial cost of teacher turnoverâand she planned a series of emails for each topic. This way, her emails felt purposeful, not scattered.Use Sundays as creative power hours. On Sundays, Mel brainstormed ideas and wrote email drafts. Knowing she had just an hour or two kept her focused and efficient.
Step 3: Write Hooks First, Emails SecondHereâs a tip that changed everything for Mel: Start with email hooks before diving into the actual writing. A hook is like the headline of your emailâthe attention-grabber that makes someone want to read more.
For example:
âYouâll never guess whatâs costing schools thousands every year.ââWhy teacher burnout is -
The link I mentioned today is: https://emailmarketingheroes.com/28
Email marketing is about to change foreverâand you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. Thatâs exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, weâve got it all. Grab your coffee and buckle up because this is the email marketing ride of the year!
The AI Revolution: How Smart is Too Smart?Artificial intelligence isnât comingâitâs already here, and itâs only getting better. In 2025, AI tools are smarter than ever. The trick? Train one of those powerful large language models (LLMs) to write just like YOU.
Picture this: you feed the AI transcripts of your podcasts, interviews, or videos. It learns your tone, your style, even your quirks. Want to send an email about a funny moment at the movies? AI can help you turn that story into a polished email, complete with a call-to-action to boost sales.
The result? You save hours of work while still sounding 100% authentic. Sure, itâs not perfectâitâll never replace your best writing on a good day. But on those uninspired mornings? Itâs a lifesaver.
Focus, Focus, Focus: Why Sales Are Everything Under $1 MillionIf your business is making less than $1 million a year, hereâs your mantra: sales. Forget chasing shiny objects. Forget overcomplicating things. Itâs all about getting more customers, converting them faster, and increasing their value.
Hereâs the breakdown:
Advertising: Make sure people even know you exist.List Building: Get them onto your email list where the magic happens.Messaging: Nail the words that make your audience say, âThis is for me.â30-Day Value: Know how much a customer is worth in their first month.The secret sauce? Use credit cards (responsibly!) to fund ads. With 30 days to break even, your email strategy has to work fastâand weâll show you how.
The Commoditization of Information: Why Your Course Might Be DOAThis might be the scariest trend of all. AI is making information ridiculously easy to get. Need a fitness plan? A chatbot can whip one up in seconds. Want a college study guide? Boom, itâs done. The result? People are less willing to pay for âjust information.â
To survive, you need to do three things:
Create a True Unique Mechanism: A fancy name isnât enough. Your method has to truly deliver results in a way nobody else can.Develop Unique Products: Think beyond courses. One marketer created a massive swipe file of rare direct mail piecesâthousands of pages nobody else could replicate. What can you offer thatâs truly one-of-a-kind?Offer Services: People want more than info. They want help implementing it. Teach your audience everything for free, then sell the âdone-for-youâ service to those who want it.This is how you stand out in a world drowning in generic courses and copycat tools.
Why âStickyâ Subject Lines Win Every TimeLetâs talk subject lines. Over the holidays, one stood out: âWhy is this so sticky?â Hereâs why it worked like magic:
Itâs a Question: Questions spark curiosity. People want answers.Whatâs âThisâ?: It could mean anything! You have to open the email to find out.Stickyâ Is Loaded: Itâs positive, negative, mysteriousâand irresistible.Use this formula to boost your open rates and keep your audience hooked. Donât just write emails; write emails they canât wait to read.
The Future of Mobile: Are Your Emails... -
Do you want more people to open, click, and buy from your emails?
This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing.
Letâs do this!
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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With the rise of new channels and platforms, from SMS to WhatsApp - email is still the highest performing revenue generator.
But the important question: how do you take your subscribers and nurture them right through to becoming customers?
Thatâs exactly what weâll be talking about in this episode - letâs dive in!
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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Listen in to this coaching session where I give Tony Lockwood personal advice on how he can grow his community-based business in the B2B space.
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Do you want to make more sales with your emails without coming across as pushy or salesy?
Itâs a big challenge most email marketers face so in this episode, weâre diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales.
Letâs do this!
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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Falling off the email marketing wagon happens to the best of us.
Whether life got busy, a launch took up your focus, or you just fell out of the habit - it happens. And if your list hasnât heard from you in a while, itâs tempting to wait for the âperfectâ moment to restart (eg. Monday, the start of the month, or some other arbitrary milestone)
But the truth is, the best time to reconnect with your audience is today.
In this episode, weâre diving into how to restart your email marketing without overthinking or worrying about upsetting your subscribers.
(Plus, weâre giving you the exact framework for the perfect reintroduction email - we call it the âTerrible Friendâ Campaign)
Letâs do this!
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing,...
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Ready to tackle one of the biggest challenges in the world of online business?
With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever.
Letâs take a deep dive into how we can turn new customers into repeat customers that keep coming back for more and more.
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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Do you ever feel like some of your email subscribers just wonât buy, no matter how many great offers you send them - despite having a bunch of other subscribers who seem to buy everything you offer?
What if we could focus more on the buyers and find out ways of adding more of those excited buyers to your email list, thatâd be useful, right?
Well, thatâs exactly what weâre digging into in this weekâs episode!
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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Email personalisation has come a long way from the days of simply adding your subscriber's first name at the start of a message.
Which is why, in this weekâs episode, weâre diving into some truly creative and unusual ways to use personalisation to ramp up your conversions.
Forget the basic, automated-sounding tactics. Today, weâll explore how to make your emails feel genuinely tailored to your audience, so they stand out in a crowded inbox.
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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In todayâs episode weâre tackling one of the most common questions in email marketing: how often should you send marketing emails?
Whether you're just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!)
Letâs dive in!
Useful Episode Resources
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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In this week's episode, we're tackling a popular question: "How would you build your email list if you were starting all over again?"
Itâs something Iâve been asked countless times at events and on panels, and Iâve actually had to do it myself a few times over the years. So, letâs dive into the strategies Iâd use today.
Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.
And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
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In this episode weâre talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you!
Joining us is the fabulous Fifi Mason for her final episode as co-host of the show as we come to the end of this season. Fifiâs got a cohort-based program she opens a few times a year, and sheâs wondering how to keep sales flowing even when the doors arenât technically open.
Letâs get stuck in!
Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)
The Surprising Thing That REALLY Impacts Your Email Deliverability.
Why You Need to Avoid These Email Marketing Mistakes.
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily...
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WTF is an automated customer journey and why do you need to worry about it? Weâre Kennedy and Fifi, and today weâre going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.
Plus, weâll even peel back the curtain on the SCORE Method, our proven framework for engaging subscribers and turning them into buyers, without all the fuss and confusion.
Let's do this.
Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)
The Surprising Thing That REALLY Impacts Your Email Deliverability.
Why You Need to Avoid These Email Marketing Mistakes.
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people â...
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Weâre Kennedy and Fifi, and this week, weâre going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue.
PLUS â weâll break down each of the core principles we used too so that you can use these to scale your business, using strategic email marketing, all while maintaining work-life balance.
Letâs get into it!
Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)
The Surprising Thing That REALLY Impacts Your Email Deliverability.
Why You Need to Avoid These Email Marketing Mistakes.
FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or âbetter' subject lines.
Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people â those who have ideas they want to share with...
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