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How do your subconscious beliefs impact your physical health? Without deep introspection, it’s hard to know. But we are all affected by it. Today’s guest explains how to plumb the depths of our subconscious to learn what we need for full healing to take place.
About Allison Roman
Allison is a Transformation Coach & Holistic Healing Practitioner who helps women get unstuck and release what's holding them back from living their best life. By fusing subconscious reprogramming with practical lifestyle tools for empowered healing, Allison guides people to step into their power and create the life they desire.
She has been trained in numerous holistic methodologies and has been teaching and coaching in the wellness industry for over 15 years. You'll find her work focuses on the intersection of mental, emotional, physical, and spiritual well-being for aligned and authentic living.
You Can Control Your Subconscious Beliefs for Better Health Results
Throughout this episode, Allison explains how and why our beliefs impact our health. Perhaps you’ve tried every regular solution to a chronic health issue and are still stuck. Maybe you’ve even recovered physically but still feel like there’s work left to do. If so, it’s time to look beyond the physical level. There may be emotional and mental root causes at play.
Allison describes why what we believe is possible will be our experience. For instance, your beliefs about what is possible for your healing will affect how you view a diagnosis. Your level of optimism or pessimism will impact your results.
As practitioners, part of our job is to help our clients believe that they can get results. To do this, we need to understand where our client’s belief lies. What does healing mean to them? How do they perceive good health? This sometimes differs from conscious beliefs. Diving deep into this will be an important step for true change.
Taking Control of Your Beliefs and Your Healing Journey
Allison talks about examining and eliminating limiting beliefs to better align yourself with your goals. This is hard work. As she says, it keeps you humble. But it also builds up your emotional intelligence. Processing, feeling, and exploring emotions can allow you to use them for healing instead of staying in “victim mode”.
The truth is, you are the expert of you. Sure, practitioners and doctors can give you their perspectives. But ultimately you need to trust your own judgment.
Allison has some advice to help you better check into your beliefs and what your body is saying. This includes meditation, listening to your body, and examining the sources of emotions. Most of all, you need to believe that you will find the answer you seek, or it will remain elusive.
How might your subconscious beliefs be standing in the way of growth? Leave a comment on the episode page!
In This Episode Why physical symptoms can be a reflection of our unconscious thoughts [5:45] Signs that subconscious work is needed for further self-improvement [8:00] How practitioners can help clients overcome the stigma of healing [14:30] What deletion, distortion, and generalization are and how to recognize them [23:30] What to do when your own judgment is in doubt [35:30] How timeline therapy can be a powerful healing tool [51:00] Quotes“It’s been so impactful, not only for my health, but it has deeply impacted all the other areas of my life. It’s really powerful stuff.” [5:02]
“We go through challenges. We go through transformation. Any time we are transforming or up-leveling in any way, we undoubtedly are going to have discomfort. Going to those deep dark places gets us to be the higher versions of ourselves.” [18:08]
“This is where it’s so important to work with someone one-on-one who is doing subconscious work because it’s below your conscious awareness. You don’t realize that it’s happening, that’s how the subconscious works.” [45:25]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
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Follow Allison on Instagram
Free Download to Unlock your Healing Potential
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Podcast production & marketing support by the team at Counterweight Creative
Related Episodes
Episode 162: How Your Beliefs Affect Your Results In Health and In Business with Megan Blacksmith
Episode 17: Healing Skin Rashes with Jennifer Fugo
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Don’t you just love bookkeeping? Well, I sure don’t. Yet, proper bookkeeping can make a difference in your business. To get you excited to dive into your books and records so your business can grow, I brought on a guest with a real passion for managing the minutiae of business.
About Annie Hillman
Annie Hillman is the founder and head bookkeeper at Atlas Bookkeeping Co. While finishing her college degree, she took a temporary accounting job and instantly fell in love with accounting. She worked her way up to staff accountant and stayed there until starting Atlas in 2020.
Now, she spends her days helping business owners treat numbers like a tool, not a threat so they can run empowered, profitable businesses with calm confidence. She helps business owners embrace numbers, increase profits, and stress way less with monthly money management. Besides crunching your numbers, Annie loves fitness, baking bread, and hanging with her husband, daughter, and two dogs.
Why It’s Time to Hire a Bookkeeper
Even if your business is tiny or you’re just starting out, getting help with your books is a great thing to do. One thing that helped me grow my business was hiring a bookkeeper. Annie and I explain how doing this will free up your time so you can focus on actually running your business, not just managing its details.
Unless you’re an expert at this already, a professional bookkeeper will also provide you with data you might otherwise miss. You can then use this information to help your business thrive even more. It’s also helpful to get an outside perspective on your business for an objective viewpoint.
What You Can Do to Better Manage Your Books
To get your books in order, Annie has some suggestions. First, don’t wait until the end of the year. Regularly dedicate some time to it. Also, don’t muddy up your numbers with personal expenses. Keep your business numbers separate from everything else.
Annie also wants you to keep your receipts organized. Even storing them in a simple Google Drive folder will make everything so much easier when it's time to crunch the numbers.
We also discuss helpful tools for keeping track of expenses and income, such as Annie’s Money Mapper and accounting software. If a tool can save you time and effort, then it will be worth the cost in the end. Even if your business is small now, set all this up so that things will continue to run smoothly as you grow.
What’s been your biggest bookkeeping challenge? Leave a comment on the episode page!
In This Episode Why paying a bookkeeper will save you money in the end [6:00] The most common mistakes business owners make with their books [13:30] The important distinction between a bookkeeper and an accountant [17:00] Helpful tools for tracking income and expenses [22:00] Accounting for the difference between profit and sales [31:30] Making sure you have enough money for tax time [42:30] Quotes“There’s something to be said about looking at your business objectively. Sometimes as a business owner, you can’t do that with your own numbers.” [12:28]
“A bookkeeper is going to manage your books on a monthly basis. So they’re going to get really into the minutiae of it.” [17:50]
“That might work when you have two clients. But we all want to grow and scale our business. That’s not going to work when you have a hundred clients or more.” [30:32]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksDownload your FREE Profit Planning Workbook!
Find Annie Hillman online
Bookkeeping Basics Guide
Use Coupon Code - PODCAST20 for 20% off Money Mapper
Xero - Accounting Software
Profit First by Mike Michalowicz
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Podcast production & marketing support by the team at Counterweight Creative
Related Episodes
Episode 161: How I Prepared My Business for a Paid Maternity Leave
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Are you dreading menopause? Many women do. But today’s guest has not only embraced this stage of life, she also makes it a lot of fun! In this episode, you’ll hear how to approach menopause with enthusiasm.
About Esther Blum
Esther is the bestselling author of Cavewomen Don't Get Fat, Eat, Drink and Be Gorgeous, Secrets of Gorgeous, and The Eat, Drink, and Be Gorgeous Project.
She currently maintains a busy virtual practice where she helps women balance hormones, lose stubborn body fat, and treat the root cause of health struggles. Her new (5th) book, See Ya Later, Ovulator!, was released on October 4th.
Esther received a Bachelor of Science in Clinical Nutrition from Simmons College in Boston and is a graduate of New York University, where she received her Master of Science in Clinical Nutrition. Esther is credentialed as a registered dietitian, a certified dietitian-nutritionist, and a Certified Nutrition Specialist (CNS), with certification from the Board for Certification of Nutrition Specialists (BCNS).
She is also a member of the American Dietetic Association, Dietitians in Functional Medicine, Nutritionists in Complementary Care, and the Connecticut Dietetic Association.
How Practitioners Can Approach Menopause with Their Clients
The sad state of affairs is that there are currently few options presented to women as they approach and go through menopause. Commonly, all they are offered is birth control or just a sympathetic shrug.
Esther explains how there’s so much more that practitioners can do. She describes the many tests and treatments that can truly help. With more knowledge about what’s changing in your body, you can enter this stage of life without dread. In fact, it can even be something to look forward to.
What Can Be Done to Make Menopause a Better Experience
Unlike conventional practitioners, Esther sees a huge value in hormone treatments for menopause. She points out the shortfalls of some studies that lean away from hormones and discusses the benefits she and others have seen.
There are also many lifestyles and diet interventions that will help, especially when it comes to weight management. Esther explains how optimizing protein and carbohydrate intake, exercise, and an indomitable attitude will prepare you to go through menopause like a rockstar.
What can you do now to help make menopause a better experience for you or your clients? Leave a comment on the episode page!
In This Episode Why menopause is seldom discussed by dietitians and other providers [8:00] What practitioners can do to change the landscape surrounding menopausal care [20:00] Managing weight gain during menopause with diet [27:15] Advice for aspiring book writers [35:20] Quotes“You don’t have to wait until you hit a full year of not having a period before bringing hormones in. You can actually bring them in during perimenopause, and you should.” [10:54]
“Do not sit and wait for the medical system to change. The way it’s going to change is from us; that’s how everything changes.” [19:55]
“You got to make nutrition fun and sexy and accessible for everybody. It shouldn’t be a dry bland diet.” [45:38]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksSign up for Practice Better!
Find Esther Blum online
Follow Esther on Instagram | YouTube | Facebook
Esther’s Giveaways
See You Later Ovulator!
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Podcast production & marketing support by the team at Counterweight Creative
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Let’s talk about pricing. There are a lot of different philosophies about pricing out there. Personally speaking, I feel that premium pricing is the best way for any health and wellness entrepreneur to grow their business. In this episode, I tell you how to come up with your premium price point!
Why Premium Pricing is the Way to Go
There are a lot of steps in creating a successful premium program. Pricing is one of the most crucial parts. There are a lot of individual factors in this. The type of people you serve and the problem you solve will drastically influence your price point.
I talk about what to think about when it comes to the population you serve. Different people will be able to spend different amounts depending on various factors which you’ll need to consider. Also, you’ll want to examine the problem you solve and consider how high value it is.
The Many Factors Behind Your Pricing Structure
I can’t tell you what to charge. You have to decide that based on all that I talk about in this episode. It largely boils down to the offer you create. And pricing is part of creating that offer. You can’t just pick a random price without knowing your offer. Your offer is not only going to determine your price, but it’s also going to determine how well it sells. The more you raise your price, the harder it will be to sell, but it will be easier to make money because you won’t have to sell it to as many people. That’s quite the balancing act!
You’ll need to find the highest price point that sells well. This is because, if you’re new to the business, you’ll find it’s a lot harder to make money selling low-ticket services because you’ll need many more clients.
To come up with your perfect number, there’s a lot to examine. This includes knowing who your offer is for and the specific problem you solve. You also need to know your potential for solving this problem and what you will do to help your client achieve success. Knowing all this will help you determine the ideal price point for your ideal client.
What struggles do you face when pricing your services? Leave a comment on the episode page!
In This Episode The most important factors when identifying your premium price point [7:00] Understanding your value based on your skill level and experience [15:15] Creating an irresistible offer with your ideal price point [25:00] Making your offer stand out from the crowd [37:30] Quotes“Your personal financial goals will impact what you charge for things because that’s going to help you work backward to figure out what you need to be selling, how much you need to be selling, and how much you need to be charging.” [14:55]
“I believe that you have to energetically match the amount of money you’re asking for. The way you’re going to energetically match it is by exceeding the value they are paying in the way you can serve and support them.” [22:10]
“You should feel like your customer is getting more value than you are when it comes to your starting price point.” [35:40]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksGet the FREE Profit Planning Workbook!
The Nutrition Business Accelerator
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Podcast production & marketing support by the team at Counterweight Creative
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Is it possible to live a “normal” life in the face of severe food allergies? Today’s guest, who has hundreds of severe food allergies, has done just that. It takes experimentation, self-advocacy, and perseverance, but it is possible to not just live with allergies but to thrive.
About Kathlena, The Allergy Chef™
Kathlena has over 200 food allergies and intolerances, and can't drink most water. The members of her household also have food allergies and special diets, none of them the same. After being told she had 30 days to live, she made it her mission to help the food allergy and special diet communities thrive.
Three years after her lowest point, she and her team have published several cookbooks, started a bakery, done local and nationwide outreach developed hundreds of free recipes and resources, and much more.
Every Case is Different with Food Allergies
As someone with multiple extreme allergies, Kathlena understands as well as anyone could the impacts of food allergies on well-being. In this episode, she describes how this made her an advocate for others who may not be able to put a voice in their situation. Especially when it comes to young children, it is important to recognize the symptoms of food allergies and seek interventions before they lead to bigger issues.
Everyone’s case is different too. Kathlena explains why this diversity of allergic reactions makes them difficult to study. That’s why it’s critical to truly listen to each individual and provide personalized care. Kathlena urges everyone to find a doctor who completely supports them in their healing journey.
The Role of Mindset in Living with Food Allergies
Mindset is a central part of how Kathlena lives with her allergies. She’s found that maintaining a positive perspective in the face of challenging circumstances is the difference between merely surviving and thriving. For Kathlena, this centers on her desire to make the world a better place. Not only does she want her own life to improve, but she also wants it for everyone else too. Even with all her health concerns, Kathlena remains incredibly optimistic in a contagious way.
This comes from a recognition of everyday wins, no matter how small or trivial. It begins with perseverance and an understanding that we may never reach our goal, but there is success in trying. By celebrating every forward step, we become capable of progress that may have once seemed out of reach.
How do you persevere in the face of extreme health challenges? Leave a comment on the episode page!
In This Episode How a grim diagnosis led to Kathlena’s mission to change the world [3:00] The challenges of studying and treating food allergies [13:30] Working with and understanding the different definitions of food allergies and intolerances [23:30] Developing a mindset around the possibilities, not limitations, of living with severe food allergies [30:15] What it means to be a hero to others and to yourself [43:30] Resources to find meals for any diet [53:30] Quotes“I look at where I’m at now as the culmination of what happens when you take an undiagnosed person and you keep exposing them to food that causes harm. What happens to the body? I’m the answer.” [9:52]
“No one is the expert the way you are. No one is as invested as you are.” [20:26]
“Courage starts with these tiny steps; just these little baby steps. And we can all do them every single day.” [46:33]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksGet your FREE Profit Planning Workbook!
Find Kathlena onlineUse fed50 discount code for 50% off the first month of membership on the website
Follow Kathlena on Facebook | Pinterest | Instagram | Twitter | YouTube
Mama Knows Gluten Free
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Podcast production & marketing support by the team at Counterweight Creative
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What impact might your subconscious beliefs have on your health and the health of your clients? What about your business? Today’s guest explains how, as health coaches and practitioners, we can help ourselves and our clients get better results by addressing and reprograming these beliefs.
About Megan Blacksmith
Megan Blacksmith (Health Coach, Functional Diagnostic Nutrition Practitioner) and Dr. Alex Golden (M.D.) are the co-founders of Zesty Ginger, a company founded on the principles of compassionate transformation. They help women restore optimal health through a combination of functional medicine, mindset, and subconscious reprogramming.
With over ten years of personal health struggles overlooked by conventional medicine, such as chronic pain and endometriosis for Dr. Alex, and Megan’s postpartum health crash and anxiety, they vow to make medicine and health easier to navigate.
They believe that when we consider health from the perspective of the mind, body, heart, AND soul, we allow ourselves to resolve our fragmentation. The fragmentation results from living in a world that breaks us down into categories and addresses problems by organ systems. Instead, healing comes from wholeness.
The Connection Between Beliefs, Actions, and Results
Throughout this episode, Megan speaks to why actions will often fall short if they are not backed up by our thoughts and beliefs. This partially explains why clients who just want to be told what to do often struggle the most. Instead, Megan explains how to help clients best by aligning your advice with their own intuitions and feelings.
This means helping people slow down to better listen to what their body is telling them. This can be an uncomfortable process. Yet, it will help them understand what parts are important to them and help align the program with their beliefs for improved results.
The Strategy of Shifting Subconscious Belief Systems
Not everyone is naturally good at reframing beliefs. To help, Megan suggests modeling off of someone’s strategies who has already accomplished what you’re after. When you surround yourself with strategies and ideas you want to achieve for yourself, they can come to you more naturally.
She also advises reframing your thoughts to focus on what you want, not what you don’t want. The subconscious mind hears your thoughts and takes them on. If you only speak to yourself in the negatives, your subconscious will take those on. Instead, by rewording your goals as positives, you’ll better be able to discover the path to success.
How could investing in yourself benefit your clients? Leave a comment on the episode page!
In This Episode How Megan discovered the connection between mindset and health [4:30] Helping clients by supporting their decision-making process rather than just telling them what to do [11:30] The strategy behind shifting subconscious belief systems [30:40] What you learn about yourself by observing those around you [44:00] Quotes“People were able to do the same things they were already doing, maybe the same protocol and foods, and start to get results. It really did seem like magic.” [11:17]
“We need to be totally clear in our role [as coaches] and totally clear on our stuff, meaning any fears or triggers we have.” [23:00]
“Perception is projection…. What you’re seeing outside of you is what you have inside of you.” [46:53]
“When you get into the quantum physics of it and what the brain is physically wired to do and why it starts to become so obvious as to why you would care about this.” [1:01:23]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksGet your FREE Profit Planning Workbook!
Find Megan Blacksmith online
Coaches Connect Masterclass
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Podcast production & marketing support by the team at Counterweight Creative
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As a business owner, I can take time off and don’t need permission from anyone. On the flip side, I don’t have the security of other jobs. These two facts became very apparent when I took maternity leave recently. Today, I want to talk about what I did as a business owner to prepare for maternity leave in a way that didn’t leave me with a financial burden.
Advanced Preparation and Understanding
To prepare for maternity leave, I started by making a budget. How much money would I need to cover my expenses and pay myself and any employees for at least three months? How much more would I have to sell to ensure that the business doesn’t lose money while I’m away? This requires really knowing your numbers so you can make informed decisions.
Once I knew the budget, I was able to plan my promotional calendar. This let me set specific financial goals to ensure that I sold what I needed to before my leave. This will let you know what to focus on as you prepare for your leave.
Working with a team and batching your work
Next, I passed some specific responsibilities on to my team. This was something we did gradually over the course of several months so that everyone was ready once my leave began. Knowing that the business was in good hands while I was away was a huge relief.
The fourth thing I did before the leave was batching three months of podcast content. I didn’t want to take a break from the podcast but I also didn’t want to be recording during my leave. That’s why I pre-recorded weeks of episodes so my team could release them on schedule.
What I would do differently next time
Now that I’ve gone on maternity leave, I have a good idea of what I would do differently next time. For starters, I would slow my reentry to work. Part of me was eager to get back to work and it can be hard to say no to things. Now that I know how tired I can be after birth, I would definitely get back into work more gradually.
I would also like to build something in my business that can be sold without my involvement. If I can sell high-ticket passive evergreen products, I’ll be able to step back even more and know my business will continue to thrive during an absence.
How have you prepared your business for an extended absence? Leave a comment on the episode page!
In This Episode Determining how much money you need for a maternity leave [6:00] Selling what you need to ahead of time [13:00] Passing responsibilities over to your team [24:00] Batching content in advance of a leave [32:00] The importance of a slow return to work [38:50] Creating products that will sell without your involvement [47:45] Quotes“You shouldn't just be guessing at what you need because that’s going to cause constant questioning if you have enough.” [10:10]
“It gave me so much more confidence leading into the birth knowing the company’s finances were covered for at least 8 to 10 weeks postpartum without making any additional sales.” [18:28]
“You live and learn. Now I know that in the future I need to protect my energy more.” [45:58]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksSign up for the Practice Better Training!
Evolved Finance
Rocket Fuel by Gino Wickman & Mark C. Winters
Traction by Gino Wickman
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Podcast production & marketing support by the team at Counterweight Creative
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Every business could run more efficiently. A project management tool is one way to do this. Really, no matter where you are in your business, these tools will help take so much off your plate so that you can work where you are needed best.
Today, we’re speaking with a real expert on how project management tools can level up your business.
About Kaci Ackerman
Kaci went from dental office manager to being furloughed due to covid to running a six-figure business in less than two years. Kaci is a Certified Business Manager and ClickUp expert. Kaci has helped over 500 business owners streamline their businesses with ClickUp.
She saves CEOs 10 hours a week and increases their profit by 25% with a robust and automated ClickUp system. Some fun facts, Kaci is the queen of typos and truth bombs, a lover of stouts and porters, a Netflix binger, a sports fan, a bike rider, and friends obsessed.
Using Project Management Software Before Your Business Has Grown
Even if you’re in business by yourself, a project management tool still has its place. Kaci stresses the importance of building in the systems now that you’d want for your business later on when it’s bigger. By setting up project management systems now, you’ll be better positioned for your growth when it occurs.
And for the time being, this software will still help you stay organized and on top of tasks. It will keep priorities front of mind and help you keep track of all the minutiae of business much more comprehensively than pen and paper would.
The Many Uses of Project Management Tools
No matter the size of your business, project management software is crucial. Kaci describes some of the common applications of these tools. This ranges from personal reminders, scheduling help, follow-ups with potential clients, and so much more.
I’ll admit that these programs can look a bit overwhelming at first. However, it’s a lot less overwhelming than running a business without them. It’s worth learning so that you can save time and spend that time on what will really grow your business rather than the nitty-gritty functions of everyday operations.
How have project management tools helped your business grow? Leave a comment on the episode page!
In This Episode How project management tools let you place your focus where it is needed the most [7:00] The usefulness of these tools for solopreneurs [12:30] Some of the common uses of project management software [23:45] How to decide which system is best for you and your business [38:50] Quotes“Build systems for where you want to be, not where you are right now.” [13:19]
“It is pretty well-known that most clients need like five to eight follow-ups before they say yes. So if you think they’re ghosting you or not going to work with you, it may not be true.” [36:11]
“If you want to start treating yourself as a CEO and your business as a business, not a side hustle, these systems should be a priority.” [38:38]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksSign up for the Practice Better Training!
Find Kaci Ackerman online
Follow Kaci on Instagram | Facebook
Get your FREE ClickUp Roadmap
ClickUp
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Rocket Fuel by Gino Wickman & Mark C. Winters
Traction by Gino Wickman
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Podcast production & marketing support by the team at Counterweight Creative
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A lot of people assume that memory problems happen as we age. That doesn’t have to be the case. There’s a lot that you can start doing now to keep your mind healthy into your later years. Today’s guest is here to tell you how she runs a successful business helping people keep their minds sharp!
About Francine Waskavitz
Francine is a Speech-Language Pathologist and an integrative nutrition coach with a passion for helping seniors and older adults maximize their long-term memory and cognitive health. She has always been a bit of an old soul. Francine thinks that's what draws her to work with the older crowd. She feels at home with them!
Francine has spent the last 10 years as an SLP working with the 55 and older crowd in care centers around the Carolinas. She truly believes that even though she is the one leading the therapies during that time, she learns even more from her clients than they do from her.
It’s Never Too Early to Address Memory Loss
Francine explains why memory loss is never normal. Sure, memory will likely change as we age. However, your regular ability to easily recollect things should not be ignored. Francine works hard to dismantle the myth that memory loss and aging must necessarily go together.
Francine wants people to seek help as soon as they realize that their memory is getting worse. It’s not something to just write off. Early intervention can go a long way to reducing larger problems down the road.
Building and Growing a Health Business
We also get into how Francine built a successful business around memory coaching. Much of this she credits to the Nutrition Business Accelerator. Although she is a Speech Language Pathologist, not a dietitian, Francine says she still found a huge amount of value in the program.
She learned that building a process around moving clients from a problem to a solution through mindset-building is a winning formula. With this, she has grown her business and plans to take it even further.
Have you noticed changes to your memory? Tell me about it in the comments on the episode page!
In This Episode What it means to be a memory health coach and how to know if you need one [4:10] Tools and strategies that will help build and improve your cognitive reserve [14:20] How your mindset is at the forefront of memory work [22:45] How Francine structures her business for success [27:45] Growing a business around helping your ideal client [41:00] Quotes“Acknowledging those changes when they show up now can prevent some of those things from occurring later because these problems have a way of showing up and getting louder.” [10:09]
“It sort of becomes a self-fulfilling prophecy for people in their 40s and 50s questioning their memory because stress can really hurt memory and memory problems are stressful.” [21:16]
“My number one goal is to make these changes for people that can carry over into their lives so that they’re experiencing these changes that are sustainable and approachable.” [34:15]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
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I want to sell in a way that feels comfortable and authentic. I bet you do too. But how can you do that effectively in a virtual setting? Today, I’m speaking to the person who taught me his formula for selling through speaking about how to do just that.
About Colin Boyd
Colin Boyd is an international speaker, trainer, and coach. He’s been running his Speaking business since 2017.
Originally from Australia, he moved in 2017 with his wife of 16 years, Sarah, and two little toddlers to Newport Beach, California.
He primarily now runs his flagship program Sell From Stage Academy which helps people turn every presentation into a money-making machine.
He coaches some of the biggest names in the industry including Amy Porterfield, James Wedmore, and Carrie Green to name a few, and thousands of other speakers and coaches to sell from the stage (without being pushy and slimy).
He is a CSP, Accredited ICF Coach, holds a Bachelor of Commerce and certifications in Behavioral DISC profiling and Neurolinguistic Programming.
Don’t Teach Your Audience Too Much
There are several common mistakes when creating webinars and courses with a pitch in mind. Colin warns us that the biggest of these is overteaching. By not providing too much information upfront, your potential client won’t feel overwhelmed when it’s time for them to decide whether or not to sign up for more.
This can be a challenge. It takes vulnerability to get in front of an audience. We often compensate by over-demonstrating our expertise. Colin cautions us to avoid this by saving the meaty content for the course itself. Strike a balance between providing information and leading the audience to make a decision.
The Money is the Motivator
We all have an offer. But some people have hang-ups when it comes to asking money for it. Colin explains why charging for what you do is an important and good part of the process. It represents a motivator on their part to see the results of your offer.
Colin wants you to think of it this way: the money you ask your audience for is a sign of their motivation. They don’t need the information. It probably already exists somewhere for free. What they need is you. You’re the one who organizes the knowledge and creates systems for it to lead them to success.
What challenges do you face when making a pitch? Leave a comment on the episode page!
In This Episode What led Colin to coach entrepreneurs [8:30] Why you shouldn’t teach too much before a pitch [12:10] Creating value that isn’t information-based [15:50] How the money people invest with you leads them to better results [22:30] The challenge of teaching within your expertise [31:20] What entrepreneurs will get from Colin’s program [37:10] Quotes“Don’t over-teach. People get too much into the details when teaching on a webinar, especially if they want to make a pitch or offer.” [13:08]
“Money is a key currency that creates motivation to accelerate the result that your offer brings.” [24:44]
“The free stuff is still an important part of the journey, but the paid stuff is usually where you get your results.” [27:19]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
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Free Live Training “SELL FROM WEBINARS & LIVE STAGES TRAINING SERIES”
SSA Waitlist
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Failing is a part of doing business. We all fail from time to time but we are not failures. Today, I want to talk about what happens when things don’t go as planned as an entrepreneur. We’re taking the shame out of failing so that you can fail successfully in business.
Set Goals That You May Not Reach
Often we feel like failures when we don’t reach a goal we’ve set for ourselves. But setting easily achievable goals isn’t the solution. Doing so will limit the extent of achievement you could possibly achieve.
For instance, when it comes to revenue targets, we often set goals based on past achievements. When we do this, we restrict our potential to profit even more. Doing so could trap you in a state of mediocrity. When we reach higher, we push ourselves to improve, even if we fall short of that goal.
Be Open About Failure
We often think that these failures are indicative of our own abilities. When we don’t openly discuss these failures, it’s easy to think that it’s not something everyone experiences. That’s why I think it’s crucial to start normalizing failure and make it something we talk about without shame.
This isn’t to say that we won’t ever feel frustrated or disappointed. But regret isn’t helpful. Instead, these are opportunities to examine what happened so that we can learn from it and do something different next time.
What We Can Learn After Failing
When we experience failure, it’s really easy to believe at the moment that this is indicative of your future in business. Don’t catastrophize these kinds of things!
In my experience, some of my biggest disappointments have been some of the best things to happen to me. They have shown me where to pivot and get my business better aligned with where I truly want it to be.
What has the fear of failure been holding you back from doing? Leave a comment on the episode page!
In This Episode Why we need to set goals we may not reach [2:20] The importance of discussing failures as entrepreneurs [9:00] Why you are not defined by failure [22:30] Practicing the mindset of being okay with failure [33:00] Quotes“When you’re setting goals based on past experience, you might be limiting what’s possible for you in the future because you’re afraid to set a goal you may not hit.” [7:49]
“That [failure] was a situation that helped me see that the path I was on was not the right path for me.” [26:00]
“If you’re not taking risks on a regular basis in your business, then you’re probably not getting the kind of results you want to get.” [34:24]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
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Related Episodes
Episode 70 - What I Learned From My Biggest Business Failure
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If you’ve had mastitis before, you know how terrible it can be. If you haven’t, there are some things you might want to do to avoid it if you’re ever going to be breastfeeding.
But this episode isn’t about mastitis itself. Instead, I want to talk about what it taught me about running an online business. It really is an example of how there’s always something to be gleaned from any experience, good or bad.
The Value of a Niche
The first lesson that I learned from all this was how valuable it is to work within a niche. When I was lying in bed dealing with the symptoms of mastitis, I was desperate for a solution. So I bought a course all about healing from mastitis.
This got me to realize that having very specific expertise that solves a very specific problem places you in a position where people will be willing to buy from you with less effort on your part.
Often, we want to stay broad with what we offer clients. But this experience drove home the importance of having something specific that you solve and clients are ready to buy.
Getting Out of Your Business So It Can Grow
The second lesson I learned was that I need to structure my business so that it can run smoothly without me. There was a lot that I wanted to get done the week that I was sick. A lot of it had to be put on hold. However, I am so thankful to my team who were able to get the time-sensitive aspects done without me.
We have goals for our businesses. While I was sick, I realized that you can actually hold your own business back from hitting those goals when the unexpected occurs. Being able to build systems, delegate, and automate can help you avoid this pitfall.
The Importance of Your Village
Finally, I came to understand the importance of having people you can call on for help when the need arises. For me, that began with my husband and mother who were able to watch our baby when I wasn’t able. I believe that being able to rest when I needed to allowed me to heal faster and get back to work sooner than I might have otherwise.
Beyond this, there was also my online village of health experts. Many of them shared wonderful advice and resources that reminded me that we can all lend a helping hand, no matter how trivial it may seem. Finding solidarity and empathy makes a huge difference when faced with a challenge.
Where can you turn for support when you need it the most? Leave a comment on the episode page!
In This Episode Laura’s experience with mastitis [1:40] Finding a specific niche to help your clients [6:30] Getting out of your business so it can grow [18:40] The importance of having a village [33:30] Quotes“I definitely noticed some things during this time, good and bad, that informed not only how I’m approaching my own business, but also how I’m coaching my clients who are growing their online health and nutrition businesses.” [6:07]
“This is really the ideal business model to have where you have such a specific problem that you solve and such a high pain-point problem that people will buy from you even if you just came across them minutes ago.” [9:30]
“It’s definitely been a crash course in surrender and adaptation in the last three months and I know it’s going to continue and get more challenging. But I think it’s a good challenge.” [33:06]
“The time that I spend cultivating relationships is so important at those times that I need somebody to literally be there in person for me.” [37:14]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksGet the free Profit Planning Workbook!
Your Two Jugs | Mastitis Treatment Professionals
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Are you standing up for what you believe when it comes to nutrition, wellness, and health? I know that many health entrepreneurs are nervous to stray from what they learned in school or the recommendations of their professional organizations. However, in order to best help our clients, we may sometimes need to go an unorthodox route. Today’s guest is here to discuss how to move past this fear so that we can be of the most service to those who need us.
About Annette Presley
Annette Presley is a registered dietitian of over 30 years, certified Functional Nutritionist, certified Theta Healer, author, speaker, and creator of the REVIVE Method.
After discovering that the diet advice she'd learned as a dietitian was contributing to chronic disease, Annette changed course to learn about Functional Nutrition and Nutrigenomics (how nutrition impacts genetic expression), and the Root Cause Protocol. Now Annette helps women get to the root of their health issues so they can stop feeling like crap and get their life and their joy back.
The Art of Asking Questions and Finding Answers
In this episode, Annette describes how early in her career she was called out for teaching what was at the time counter to established practice. Time has since vindicated her beliefs and she learned a lesson in the importance of maintaining her sense of professional integrity.
Through all this, Annette has come to understand that science is the art of questioning everything. Look into things. Trust your instincts, but verify them. Most of all, Annette wants us to be fearless in the face of potential criticism from those toeing the line of established practice.
How Being an Entrepreneur Helps Us Chart Our Own Path
One example of Annette’s unorthodox practice and beliefs centers on iodine. Although past animal studies have shown a link between iodine intake and hypothyroidism, Annette saw that the study’s conclusions did not match the study’s data. Exploring the issue further, she found that iodine can actually have numerous health benefits.
This leads us to the advantage of being an entrepreneur in the health space. We have the freedom to chart our own path - to research what interests us and apply the results for the benefit of our clients. This goes beyond just making money. It’s about really helping people.
Have you ever found yourself questioning accepted beliefs in your field? Tell me about it in the comments on the episode page!
In This Episode Lessons Annette learned about staying true to her beliefs [5:00] Why skepticism is an integral part of science [13:20] Dealing with the criticism that may come with following your conscience [20:10] How examining beliefs around the health impacts of iodine indicates the importance of questioning established practices [33:30] The freedoms that come with being a health entrepreneur [45:00] Quotes“I didn’t care what the truth was, I just wanted to make sure that what I was teaching was the truth.” [12:25]
“Science is all about asking questions and challenging answers. If we can’t do that, then it’s a religion, not science.” [13:46]
“I believe the truth is such that it is perfectly fine answering questions and debating. It’s when we don’t have the truth that we want to shut everything down. The truth can overcome a lie but a lie can never overcome the truth.” [36:53]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksSign up for the Practice Better training!
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5 Things Your Doctor Isn't Testing For (that are preventing you from feeling great)
Know Your Fats by Mary G. Enig, Ph.D
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This episode is part 2 of the 2-part episode about my daughter Vera's birth. Listen to last week’s episode of the first part if you haven’t had the chance yet.
Despite all the advance preparation for this birth, things did not immediately go quite as planned. So, if you’re thinking about having a baby, I hope you can learn from my experience.
A Somewhat Chaotic Arrival at the Hospital
Our story resumes as we were arriving at the hospital while contractions were in full swing. Despite some confusion getting in and a brief scare when my water broke full of meconium, I found myself ready to start pushing within minutes.
Nearly an hour later, I was totally exhausted. But Vera had still not arrived. Remembering some positioning strategies I had studied, I moved into some different positions. I believe that this helped open things up and made it easier and quicker for Vera to arrive.
At one point while pushing, I finally felt Vera’s head come out. A moment later and she was all the way out.
Reflections on a Natural Birth
Over the following days and weeks, I was still in a decent amount of pain. Even given that, I feel very strongly that avoiding medication helped me bond better with my child, and get breast-feeding established, and I’m very glad I did it that way.
Perhaps more than anything else, this experience taught me how to find a balance between trusting my own intuition and knowing when to ask for help. While I felt as prepared as I could be for this birth, I know that I could not have done it all on my own.
How did you prepare for birth? How did the preparation help you and what came as a surprise? Leave a comment on the episode page!
In This Episode A chaotic arrival at the hospital [3:45] Finding the right position to push [12:15] Putting my research into action and advocating for what I needed to do [20:00] Vera finally arrives [29:20] Reflections on an unmedicated birth experience [35:15] Quotes“You can do as much preparation as possible and you can’t be fully prepared for what’s going to happen.” [2:45]
“There was such a big difference between the pushing on my back versus the pushing on my knees. It was like night and day.” [27:19]
“There’s a balance in my life that I need to learn how to hit between knowing what’s right and doing what I think is right and following my intuition and also letting people help me.” [38:06]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksJoin the Nutrition Business Accelerator waitlist!
Pain-Free Birth
The Naked Doula
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I’m back from maternity leave and I sure have a story to tell you all! To help tell you about it, I’ve brought on my husband Josh. We want to share the story of our child’s birth and what we learned from its challenges. Throughout the birth experience, Josh and I discovered a lot about ourselves and our relationship.
Preparation and Planning in Action
No matter how much I prepared and read up on labor, I found that nothing could fully prepare me for the experience itself. It was my goal to have a natural birth. So when contractions started, I did all I could to have it go as smoothly as I could.
I discuss some of the relaxation techniques I tried as well as some interesting and natural methods for moving the process along until Vera could be born. As someone who likes to be in control, this whole process was an exercise in recognizing what I could and couldn’t do.
Making Some Questionable Choices
One thing we learned through this experience is that you can make questionable decisions during labor. In fact, I gave Josh permission to head out to a softball game while I was waiting through the contractions. It may have seemed okay at the time, but in retrospect, it was probably not the right thing to do.
This whole experience taught us a lot about best-laid plans, what happens when it’s time to put them into action, and proper communication during stressful situations. Josh and I hope you enjoy this episode and tune in again next week to hear its conclusion!
How does your birth story compare? Leave a comment on the episode page!
In This Episode What happened when the contractions began [3:00] Managing my mindset during the birth process [12:00] When communication between partners is put to the test [19:45] Preparing for the ride to the hospital [33:30] Quotes“Labor is a very energy-intensive experience, but the recommendation not to eat is questionable as far as if it’s actually beneficial for women, especially if you’re not going in for a c-section.” [7:12]
“I was thinking that this could literally be day one of three of having this experience. From a mindset experience, I was mentally preparing myself to go a really long time and manage it as best I could.” [15:17]
“If you’ve had a baby maybe you know what this feels like. If you haven’t, I don’t know if you can even imagine it.” [34:45]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksJoin the Nutrition Business Accelerator™ waitlist!
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Podcast production & marketing support by the team at Counterweight Creative
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For all you entrepreneurs, I’m sure you want to grow your business if it means being better able to help people. This is particularly true for coaches. That’s why I’m talking to someone today about how to improve your coaching skills in order to help your business grow.
About Amber Brueseke
Amber Brueseke is a wife, mom of four (ages 8-15), and a former RN who founded Biceps After Babies because she believes that being a mom doesn't have to mean your fittest days are behind you. What started as a little Instagram account to share her fitness journey online has become a business focused on empowering women to achieve.
Her signature coaching program MACROS 101 has helped over 5,000 women use the tool of macro counting to build a nutrition plan that's both effective and enjoyable. Amber also created a Transformational Fitness Coach certification that teaches other health and fitness coaches how to improve client results by getting to the root of their problems.
Amber loves chocolate and peanut butter (preferably together), lifting heavy weights at CrossFit, and hanging out at the beach with her family.
Hard Clients are Better Than Easy Ones
Not one to shy away from a challenge, Amber enjoys seeking out clients who struggle to get results. This is the result of trying out numerous coaching styles and working with many different clients over the years. Now, she finds further satisfaction in helping other coaches learn how to dig deep with their clients rather than just dismissing them when they fail to achieve.
While working this way takes more effort than simply working with easy clients, Amber sees it as an essential part of her success. It has forced her to become a more involved and informed coach, something that people seek out.
Helping Clients Help Themselves
Perhaps one of the more frustrating parts of coaching is seeing clients repeatedly sabotage their own progress. Amber explains how she approaches this by starting with the root of the problem. Instead of addressing the symptom, she helps clients examine their beliefs, some of which may be standing between them and their goals.
Interestingly, Amber finds this process is easier in group settings. This may be because it is easier to see things in other people than in yourself. Once you recognize something familiar in others, it is relatively simple to apply it to your own experience.
Group coaching can seem daunting. However, Amber sees a lot of value in it. To that end, she shares some practical advice on how to coach a group of people effectively. This includes embedding coaching within teaching, seeking out similar clients, and truly understanding who your ideal client is.
Who is your ideal coaching client? Leave a comment on the episode page!
In This Episode Why working with difficult clients can be good business [11:05] Helping clients avoid self-sabotage by getting to the root causes of their beliefs [20:40] Managing group calls and sessions so they stay organized and effective [36:00] Why developing your skills as a coach is more important than marketing [46:40] What is the coach’s responsibility for their clients’ results [51:40] Quotes“Being able to see people go through a transformation never gets boring.” [10:59]
“We, as professionals, have to be able to give good solid scientifically-based recommendations and be able to back it up by helping clients overcome the mental blocks that prevent them from accepting that scientific information and using it in their own journey.”[18:11]
“The reason my program took off was not because I was a great marketer. It was because I was a great coach.” [47:17]
“Allow clients to have their individual definition of success. It doesn’t have to be your definition of success.” [1:02:06]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
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Sign up for Amber’s Coaching Program
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Few people discuss what happens to your hormones after menopause. In fact, there seems to be a lot of secrecy among women in this stage of life about their hormonal health. That’s why I’m so excited to have Maria Claps with me today to shed light on this important topic.
About Maria Claps
Maria Claps is a certified health coach, Functional Diagnostic Nutrition practitioner, and mom to four grown boys.
After receiving inadequate healthcare that did nothing to address her perimenopause problems, Maria enrolled in the Institute for Integrative Nutrition (IIN) in order to help herself. After that, Maria pursued several hormone-centric trainings including Dr. Sara Gottfried's practitioner hormone training program, and the Functional Diagnostic Nutrition program, and she also has been mentored by hormone scholar and scientist Dr. Lindsey Berkson.
Maria helps women all over the world as a perimenopause and menopause mentor. She is a DUTCH hormone test expert. She also teaches practitioners how to help midlife women thrive in a mentorship program called Midlife Hormone Mastery.
When she’s not working with clients, Maria can be found trekking through Italy, at farmers’ markets locally, or in the kitchen creating recipes.
Hormonal Changes Don’t Mean the End of Your Lifestyle
Throughout this conversation, Maria shares how her experience sent her on a quest to better understand the signs and symptoms of perimenopause. Insomnia, weight gain, and unstable moods led her to solutions that few others in the health field were discussing.
Over the years, Maria discovered the truth that lies behind many common menopause myths. In reality, you don’t have to accept all the changes. Maria explains that hormonal changes are not necessarily the same thing as aging. By recognizing that the way you feel now is a symptom, not the root of the problem, you can take informed actions.
Much of the way people think of menopause is very negative. Maria explains how cultural expectations of older women derive from a false narrative. Sadly, this has led to a culture of silence around the topic. Maria works to help women open up about their experiences. When this happens, women can take action and regain control over their lives.
Understanding Your Hormones Before, During, and After Menopause
Maria stresses that living a healthy lifestyle will help ease your transition to perimenopause, menopause, and beyond. Diet and nutrition, as well as exercise, go a long way. That being said, there is no guarantee that it will still go smoothly. Many of Maria’s clients do this and still struggle.
It can be scary to experience these changes in your body. There is a sense of loss of control when you don’t fully understand how these changes affect you. That’s why Maria stresses the role of education. When you understand your body well, you know what is normal, what isn’t, and what you can do about it.
Hormone testing, particularly the DUTCH Test, is a major tool Maria employs. It gives a complete picture of what the hormones are doing and how they are changing. Maria has seen the value of these tests to highlight potential problems and establish healthy regimens for her clients.
What can you start doing today to prepare for menopause? Let me know in the comments on the episode page!
In This Episode How to recognize the signs of perimenopause [8:30] Common myths about menopause [11:45] Changing the cultural narrative of aging and menopause [16:40] What to expect from an optimal menopause experience [21:45] The connection between the premenopausal experience and menopause itself [27:35] The critical link between mindset and menopause [33:15] The value of comprehensive hormone testing for post-menopausal women [36:45] Practical tips you can start using today to reduce menopause symptoms [48:50] Quotes“As far as becoming this overweight asexual woman who isolates herself and can’t contribute to the world anymore, that’s completely false.” [12:39]
“You are going to have some changes. Your body is going to change. Things are going to change, but it’s really manageable.” [21:05]
“These things are quite fixable. I’ve seen so many before and afters. It’s amazing how it can be fixed with a degree of lifestyle medicine.” [43:20]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
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DUTCH Test
Institute for Integrative Nutrition (IIN)
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I know you must like podcasts. You listen to this one, anyway. But having your own podcast can be a helpful tool for starting and growing your business. In today’s episode, I chat with a friend of mine who has used podcasting successfully to take her business to new heights.
About Nicole Begley
Nicole Begley, M.Photog.Cr., CPP, is a zoological animal trainer turned pet photographer and educator. She created Hair of the Dog in 2012 to empower pet photographers to turn their dreams into reality by helping them improve their craft and grow their pet photography business.
Nicole has authored a book Pet and Equine Photography for Everyone, available on Amazon. She established Nicole Begley Photography in Pittsburgh, PA in 2010 but now serves the market of Charlotte, NC.
Nicole shares her home with her husband, two tiny humans, and her Puerto Rican rescue dog Zoey. Oh yes, she is also Chief of Staff to Emma the cat. She is the creator of the #selfiedog series, a travel addict, and a chocolate martini connoisseur.
Putting in Place Systems for Success
If you decide to start a podcast, having a process in place is crucial. Sure, you can do all the production and post-production work yourself, but that’s going to be time-consuming. Nicole and I discuss our processes for making episodes every week in ways that don’t take over our lives.
This can involve having someone in your own business work on post-production or farming it out to an outside person or group. While this will cost some money, it will allow you to spend your time and energy where your business needs you the most.
Getting Great Content for Your Podcast
But it’s not enough to just have a podcast; you need great content for it too. We discuss how to connect with people in your community and beyond to interview. Nicole recommends using your network to find interesting people who can add value to your show.
Being on other people’s podcasts can help you too. It will make you more comfortable in front of a microphone. Also, being a guest elsewhere will expand your reach. It’s a perfect way to find new clients and listeners for your own show.
Throughout the process of starting and running a podcast, Nicole wants you to keep your intentions in mind. Ask yourself what your goals are with your podcast and how you want to spend your time with it. If you keep that in the forefront of your mind, your podcast will be on track to help your business grow.
Have you thought about starting a podcast? What do you need to do to get started? Leave a comment on the episode page!
In This Episode Having a process to make podcasting easier [9:00] Learning to become a podcaster [19:30] Finding the right people and content for your episodes [28:00] Sounding true and authentic with your voice [39:30] The most important question for beginning podcasters [49:50] Quotes“One of the best ways to leverage podcasting as a lead generator in your business is to get in front of other people’s audiences.” [36:10]
“Personally, we sometimes feel like our story is not all that exciting. But it is for somebody else. There can be so many great lessons for them.” [38:00]
“The biggest thing to get started is to ask yourself what your intention is with your podcast and how to utilize it as a tool in your business so your time spent on it is beneficial.” [52:00]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
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Find Nicole Begley online
Follow Nicole on Facebook | Twitter | YouTube
Hair of the Dog
Pet and Equine Photography for Everyone
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Learn more about business coaching with me
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There’s more to selling a best-selling, profitable course than creating what you think your audience wants to learn. The reality is that you need to speak to your audience to find out exactly what they want to learn from you. I’m joined by Josh Coats to talk about selling more courses by speaking directly to your ideal clients, creating courses they want, and personalizing your sales process.
About Josh Coats
Two-time #1 Best Selling Author, Top 50 podcast host, and founder of Push Coach Certification School for life coaches. Josh has trained over 40k in his online training and specializes in mindset, leadership, and strategy.
As a student of mindset and founder of a life coach school, Josh will help you to dig into the beliefs that are holding you back in your sales and leadership.
Create a Course Your Audience Wants
Josh Coats joins me to talk about the process of course creation. Making a best-selling, profitable course is more than simply creating what you think your audience wants – you need to find out what your audience wants to learn, first.
Josh explains when you need to actually have your course content created. It might surprise you to learn it’s not when you launch your course! It’s always important to ask for feedback from your ideal clients and tailor your course to suit their needs best.
We both understand that having sales conversations with potential clients might not appeal to you, but they’re a vital part of your sales process. Josh gives some great tips for how to have these conversations and why you might not want to automate your entire sales process.
Social Media and Automation vs a Personalized Sales Approach
Social media has a reputation for being a vital part of a business’s marketing plan. But there are drawbacks to solely using social media for your marketing. Josh explains the value of building your revenue before you build your social media presence. He also adds that having a higher social media following can help your sales when you already have a best-selling product.
Finally, we spend some time talking about the realities of sales. Josh breaks down the best way to find people to have sales conversations with and what type of conversations you need to have with them. Personalized sales approaches will most often give you way more sales than any automated process. Don’t forget that you’re a person, first, who wants to sell to other people!
If you’re thinking about creating a course, Josh Coats encourages you to message 5-10 people that you’re already closely connected. Tell them you’re thinking about putting together a program and want input from people that you respect the most. Ask them if they would be willing to tell you what they want to learn from you and what results they want to get from a program. Let me know about your results in the comments on the episode page!
In This Episode When to start building your course [11:15] Why the best quality product comes out after speaking with your ideal clients [14:00] How to start having sales conversations with potential new customers [22:45] How to figure out what your clients actually want when they ask for something [33:00] The reality of Instagram as a marketing platform [35:00] How a social media following can help build your credibility when you’re trying to sell other products [39:00] Why you need to build your revenue before you build your social media following [40:00] How to find people to have sales conversations with [42:14] Make an ad using your best-performing pic and a quote - on ig - then message people who like the post offering something free. Follow up on the free stuff. Have you heard of my signature program? The reality of one-to-one sales [51:00] The importance of sales calls [54:00] Quotes“You don’t know the perspective of your clients until you start having some conversations. Whether that’s in the DMs, emails, or putting out podcasts – you don’t know what people do and don’t respond to until you put something out there. You have to get started first.” [12:08]
“It’s kind of like taking what people say that they want and churning it into something that sounds more like a whole program.” [26:23]
“It’s true to me but I needed [my ideal client’s] help to figure out what the best program would be. I have 3-4 things that I would really like to teach you and 700-800 things that I also do that I sometimes forget to tell people about because I do them automatically.” [29:39]
“If you come with curiosity, people don’t feel like you’re trying to box them in. Versus if you do have an elevator pitch – if it sounds too scripted, people can feel that. I like to, very intentionally, sound like I don’t care and like I’m just having a little conversation with you. That almost always leads to having a conversation about what I want to talk about. Be a little more polite and a little less straightforward.” [47:35]
“$60,000 a month had just been sitting there, no one doing anything with it, because these were people that for whatever reason just needed somebody to say, ‘hey, I see you. Are you interested in what I have?’ I think so many times because it’s been done so sleazy by so many people, we think one-to-one sales is sleazy. The reality is, for most people listening to this podcast, that if you don’t have as much money to spend on ads, if you don’t have these scaling things, you can’t just skip the day-to-day work.” [50:48]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksGet Free Training on Practice Better
Free Course Creation Workshop
Find Josh Coats Online
Find Josh Coats on Instagram | Facebook
Leave a review of Fed and Fearless!
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Learn more about business coaching with me
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
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Podcast production & marketing support by the team at Counterweight Creative
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Intuitive eating is a hot concept in the health and wellness industries right now. The health at any size communities are warring against diet culture, but the question we have is - is intuitive eating possible for Christian women? Char-Lee Cassel, who is a Christian dietitian, joins me to discuss this.
About Char-Lee Cassel
Char-Lee Cassel is a registered dietitian and an Intuitive Eating Coach for Christian Women who are sick of struggling with body image and want to gain confidence with their food and exercise decisions. She has developed a positive body image and a healthy relationship with food and exercise through studying God’s word and implementing the principles of Intuitive Eating in her own life. Obsessed with: Jesus, coffee, donuts, outdoor adventures, and motherhood.
Aligning How You Eat With Your Spiritual Purpose
Char-Lee and I agree that without the Word, intuitive eating, and eating for health in general, falls flat. God gives us purpose. By treating our bodies with respect, we are honoring them the way God intended.
While some people in the wellness industry might think that intuitive eating is not the best way to eat, Char-Lee explains why it’s actually aligned with Christian values. She encourages us to listen to the needs of our bodies and to fill them with healthy foods. When we eat well and treat our bodies with love and kindness, we are keeping our own temples clean and healthy.
Spiritually Fasting in a World of Diet Culture
How does spiritual fasting intersect with intuitive eating? Especially given that many women approach intuitive eating from a past of disordered eating, this can be tough. But Char-Lee shares that so long as someone is far enough along in their eating disorder recovery, undertaking a spiritual fast can still be an okay thing to do.
We also talk about other ways to participate in a spiritual fast that doesn’t involve food. Fasting should be a regular part of your spiritual practice as the purpose is to make you more mindful of how you connect with God.
Finally, Char-Lee talks about why diet culture attracts so many Christian women. Diet culture as a whole is incredibly toxic and takes us away from our relationship with God. This is another reason why she advocates in favor of intuitive eating as it’s more in line with Christian values.
Have you participated in a spiritual fast before? How can you align your eating habits with your Christian values? Let me know in the comments on the episode page!
In This Episode How intuitive eating rules fall flat without the Word [9:30] Why intuitive eating is aligned with Christian values [14:25] Where spiritual fasting intersects with intuitive eating [21:45] Why you’re not in control of the outcome of the way you eat [37:17] Quotes“Being attuned to the Holy Spirit is a huge part of being attuned to your body and being able to make decisions that honor your tastebuds, your preferences, and also your physical health.” [11:15]
“I think that fasting is really important. But I don’t think that it has to be food. I think it can be food, though, even if you are an intuitive eater.” [24:44]
“We try not to deny our hunger. We try to honor our hunger. I believe that God gave us hunger signals for a reason, he wants us to fuel ourselves to be able to do his work. But spiritual fasting is a biblical principle. It’s something that we’re called to do. I think if your heart is right and you’re removed from diet culture, I don’t see that there’s anything wrong with that as an intuitive eater.” [36:39]
Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!
LinksSign up for the Practice Better training!
Find Char-Lee Cassel online
Follow Char-Lee on Facebook | Instagram | Twitter | Pinterest
Intuitive Eating For Christian Women Podcast
Leave a review of Fed and Fearless!
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Got a question you’d love to hear me answer on the show? Leave me a voice message here!
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Podcast production & marketing support by the team at Counterweight Creative
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