Episoder
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In this special episode, recorded live at the OptiPro Roadshow in Sydney, host Michael Nasser sits down with Joanne Scott-Dostine, Opticare's Commercial Manager, to share actionable marketing strategies tailored for optometry and optical dispensing practices. Whether you want to enhance your website's user experience, boost patient engagement, or make the most of social media, this episode is packed with tips to elevate your practice.
Join the conversation as they dive into website optimisation, leveraging Facebook and Instagram to grow your local presence, streamlining patient recall systems, and cost-effective marketing techniques designed to strengthen your digital footprint and attract more patients.
Key Topics with Timestamps:
1:35 - Building a User-Friendly Website
4:30 - Simple and Practical Changes to Improve Websites
8:13 - Difference Between Facebook and Instagram
10:18 - Facebook Groups and Local Engagement
11:44 - Review and Testimonials
12:44 - Content Strategy for Social Media
15:16 - In-House vs. Outsourced Social Media Management
17:38 - Patient Recall Strategies
22:19 - Marketing Calendar Tips
25:31 - Cost-Effective Marketing Tips
28:06 - Own Your Google Business Account
Mentioned Resources:
eye2eye Marketing 360 website
Episode Suggestions:
EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia
EP11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue
Connect with Joanne Scott-Dostine:
LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
______________________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
As myopia rates surge globally, eye care professionals are faced with the growing challenge of looking for ways to control it. In this episode, Michael Nasser sits down with Jagrut Lallu, a leading expert in myopia management and founder of New Zealand's first myopia control clinic, to understand the science of myopia management and explore technological innovations and collaborative business models to prevent myopia progression.
Jagrut Lallu is an optometrist who is passionate about Myopia management and Keratoconus. He set up the first myopia control clinic in New Zealand in 2009 and is an owner of Rose Optometry (Home of the Rose K lens) in Hamilton, New Zealand. Jagrut also took on an IMI ambassador role for Myopia in New Zealand and the WCO Myopia ambassador role for Asia-Pacific.
Key Topics with Timestamps:
1:50 - Jagrut Lallu's Background as an Eye Care Professional
3:54 - The First Myopia Control Clinic in New Zealand
6:01 - Close Collaboration of Eye Care Professionals in New Zealand
8:28 - Correlation Between Myopia Control and Ortho-K
10:16 - Jagrut Lallu's Involvement with the International Myopia Institute and the World Council of Optometry as an Ambassador for Myopia Control
12:44 - Establishing New Zealand's First Myopia Control Clinic
15:21 - Key Learnings from Running a Myopia Control Clinic
17:25 - Innovations in Ortho-K and Myopia Management
19:44 - The Future of Myopia Control with Red Light Therapy
24:47 - Integrating Myopia Management into Optometry Practices
27:44 - Business Impact of Myopia Management
29:19 - Innovative Marketing Strategies
31:39 - Contributions to New Zealand Eye Research Centre for Myopia Control
35:13 - Collaborative Education and Outreach on Myopia Management
38:36 - Effective Patient Education Strategies
41:08 - Future of Myopia Management
Mentioned Resources:Rose Optometry
Orthokeratology: Principles and Practice book by John Mountford, David Ruston, Trusit Dave
MiSight
MYOPIA MANAGEMENT NAVIGATOR
Myopia Profile
Children Myopia Management by Cooper Vision
Orthoklaunch
Connect with Jagrut Lallu:
LinkedIn: https://www.linkedin.com/in/jagrutlallu/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
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Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
Mangler du episoder?
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In this episode, recorded live at the OptiPro Roadshow at Rendezvous Hotel in Perth, Michael Nasser and Joanne Scott-Dostine dive into one of the most critical components of running a smooth and profitable optical practice: stock management. They cover everything from understanding a store's unique needs and implementing strategic pricing to selecting the right brands and conducting regular stock reviews to ensure an optical practice thrives.
Join Michael and Joanne as they share expert strategies for optimising inventory, setting effective pricing, and planning merchandise for long-term success. Plus, you'll hear a real-life success story from one of our attendees at the event that will challenge you to rethink your approach. Whether you're a seasoned professional or just getting started, this episode is filled with actionable tips to help you master the art of stock management in your optical practice.
Key Topics with Timestamps:
2:32 - 6 key elements of stock management
3:40 - Knowing your store needs
6:52 - Crafting the price strategy and margin
9:37 - Merchandise planning & target stock
11:25 - Brand selection and customer experience
14:32 - Setting buying plans and rules
15:36 - Measuring, monitoring and reviewing stock
16:51 - Case study: Allie's experience in stock management
20:24 - Repricing stocks and its challenges
23:15 - Emotional influence of stock management
23:42 - Hiring for your optical practices
28:05 - Building the right team culture
29:58 - Stock planning for a new practice
Episode Suggestions:
Episode 4: Elevate Your Practice: Topic 1 - Identifying the Point of Difference in Optometry Practice with Joanne Scott-Dostine
Episode 14: Engage and Influence: Emma Gillies on Advanced Strategies for Trust-Based Selling
Connect with Joanne Scott-Dostine:
LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
______________________________________________________________________
Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
______________________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
Michael Nasser is joined by Emma Gillies, an optometrist and founder of Purple Key Consulting, to explore how trust-based selling transforms patient interactions. From the subtle power of nonverbal communication to advanced techniques for boosting confidence, this episode is your go-to source for building relationships and truly understanding and meeting customer needs.
Throughout the conversation, Emma shares her journey from traditional optometry to becoming an advocate for trust-based selling. She emphasises the shift from feature-based to benefit-based conversations and how to connect with curiosity. Emma also provides strategies for mastering both verbal and nonverbal cues.
Emma Gillies is an accredited NLP practitioner and is well known for her expertise in contact lenses. She has evolved her career to be dedicated to coaching and consulting with an emphasis on education and empowerment. Emma works with people and teams to understand their own thinking and behavioural patterns and uses these to understand better and connect with customers.
Key Topics with Timestamps:
1:47 - Introduction to Emma Gillies and her background in optometry
3:13 - 3 pillars of Purple Key Consulting
4:25 - Trust-based selling and its importance in the modern market
8:42 - Common misconceptions about selling
9:42 - Nonverbal sales technique in building rapport
12:44 - The power of matching and mirroring
14:23 - Subconscious level of building trust
19:22 - Shifting the focus from product features to benefits
24:44 - Advanced patient communication techniques
28:30 - Understanding conversational cues to meet customer needs
30:47 - Active listening over assumptions
34:42 - Using open questions and emotional connection to sell
37:32 - Importance of receiving feedback for growth
41:11 - Visualization exercise to be more confident
45:17 - Transformational success stories
Mentioned Resources:
Purple Key Consulting
Episode suggestion:
EP11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue
Connect with Emma Gillies:
LinkedIn: https://www.linkedin.com/in/emma-gillies-phd-95688244/
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
As we observe World Alzheimer's Month, focusing on dementia awareness and reducing stigma, we invited Marianne Coleman, a renowned orthoptist and researcher, to explore the critical intersection of dementia and visual function. Marianne shares strategies to help eye care professionals better support patients with dementia, from understanding their challenges to applying practical, dementia-friendly solutions. This episode is a must-listen for eye care professionals committed to providing inclusive care for the aging population.
A qualified orthoptist from the University of Liverpool and a research fellow at the National Centre for Healthy Aging (NCHA), Marianne has spent years exploring the complex relationship between dementia and visual function. Her research, conducted at the University of Melbourne and the Australian College of Optometry, among others, has provided vital insights into the unique challenges faced by dementia patients in accessing eye care.
Key Topics with Timestamps:
2:46 - Challenges faced by people with dementia in eye care
4:49 - The importance of binocular vision in dementia care
8:18 - Key insights on depth perception and dementia
12:05 - Practical solution for dementia-friendly practices
15:56 - Identifying and addressing dementia in patients
20:30 - Resources to encourage patients to disclose dementia diagnosis
22:55 - Adapting eye exam for dementia patients
24:46 - Simple strategies to ensure better dementia patient experience
28:26 - Impact of different practice ecosystems on dementia patients
31:23 - Optometrist training and support for dementia care
33:52 - Comprehensive dementia-friendly training
38:57 - Success stories and practice implementation
43:18 - Promoting dementia-friendly services
45:13 - Stepping up on dementia-friendly eye care
Mentioned Resources:
Dementia Australia - Eye Health and Dementia page
Dementia-Friendly Eyecare Training Course for Optometrists
Information Booklet About Eye Tests for People Living with Dementia and Carers
Dementia-Friendly Dispensing Webinar
Dementia Training Australia
Optometry Australia's Institute of Excellence: Dementia-Friendly Eyecare
Connect with Marianne Coleman:
LinkedIn: https://www.linkedin.com/in/marianne-coleman-13000349/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
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Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser introduces the new “Through the Lens” series, which explores the personal and professional journeys of influential figures in the eye health industry. Our first guest for this series is Paul Clarke, an optical dispenser and Advisory Board Member of ODA.
Paul shares his journey of building his career from optical mechanics to co-founding the charitable institution, Equal Health. He highlights the impact of professional networking and continuous learning through organizations like the International Opticians Association (IOA), the significance of in-house manufacturing, and having a clear business model that attracts the right clientele.
Paul Clarke has been a passionate advocate for the optical profession; his technical expertise and innovative approach set high standards in the industry. He played a vital role in the deregulation movement of the mid-1990s. Paul also served as the first president of the Australasian Dispensing Opticians Association and the International Opticians Association president.
Key Topics with Timestamps:
3:11 - Paul Clarke’s career background
4:49 - Difference between optical mechanics and optical dispenser
8:32 - Key elements to enable a practice to grow and succeed
9:39 - Creating a business model that attracts the right clientele
11:57 - Importance of staff training in optical mechanics and dispensing
13:39 - Building long-term customer loyalty through exceptional services
16:43 - Paul’s involvement in the deregulation movement in the mid-1990s
22:14 - Impact of IOA professional perspective
23:26 - Founding and mission of Equal Health
27:28 - Memorable experience in India
29:53 - Services Equal Health provide to the locals in India
31:48 - Equal Health service expansion
35:07 - Myopia management and behavioural optometry
39:41 - Paul’s current role in Optical Dispensers Australia (ODA)
41:44 - Career reflection and final thoughts
_____________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser is joined by Alison Abdullah Daoud, founder and director of Lens Avenue. Alison shares her inspiring career path, from completing her optometry degree at UNSW to gaining high-end industry experience in New York and finally starting her own independent practice in Sydney. This is a must-listen episode for new and experienced practitioners planning to start their independent practice.
During the conversation, they discussed Alison's inspiration in pursuing independent practice, the challenges she faced, and the innovative strategies she employed to grow her practice. Alison also highlights the importance of educating patients on comprehensive eyecare, building a niche, and leveraging social media for business growth.
Alison Abdullah Daoud is an experienced optometrist in the optical industry. She has performed diverse roles, including medical, business management, sales, and marketing functions. Alison is passionate about giving her local community the best visual needs, so she started Lens Avenue, which aims to provide comprehensive eye care combined with fashion.
Key Topics with Timestamps:
0:20 - Get to know Alison Abdullah
3:33 - Factors that influence Alison to focus on independent optometry
5:55 - Difference of working as an independent practice vs. corporate practice
9:44 - High-end industry and holistic approach exposure
13:20 - Lesson from New York
17:00 - The inspiration and challenges in starting Lens Avenue
19:54 - High-end, cool, and quirky frames
21:37 - Strategies to attract and retain clients
22:30 - The power of asking
24:58 - Understanding social media and utilising its strengths
28:14 - Comprehensive eye health over bulk billing
29:51 - Educating the patient on the importance of a comprehensive eye exam
32:10 - The importance of industry community support
Join us to the LIVE Q&A Podcast with Optipro Roadshow!
Mentioned Resources:
Lens Avenue
Lens Avenue on Instagram and Facebook
Send Alison Abdullah Daoud an Email
Connect with Alison Abdullah Daoud:
LinkedIn: https://www.linkedin.com/in/alison-abdullah-daoud-b21158182/
Instagram: https://www.instagram.com/allydaoud/
______________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser is joined by Todd Tai, the Managing Director of mivision Magazine & Digital, to explore the evolution and transformative journey of mivision magazine. From its inception in 2006, focusing on eyewear to becoming a media company that bridges optometrists and ophthalmologists, this episode offers insights into how mivision adapts to the changing media landscape whilst promoting professional collaboration and advancing education.
Throughout the conversation, Michael and Todd discuss the critical role of optometric media, the significance of accessible Continuing Professional Development (CPD) modules, and the growing importance of digital content and AI in the eye care industry.
Todd Tai had a distinguished and varied career in the magazine and media industry, spanning more than two decades. His passion about eye care education led him to co-found mivision magazine, which has become an influential publication that provides free, high-quality online CPD education in the eye health industry.
Key Topics with Timestamps:
2:00 - Todd Tai's career background and founding the mivision magazine
6:57 - Role of media in the optometry space
10:35 - mivision's evolution from magazine to media company
12:38 - The power of LinkedIn in the industry-specific networking
15:10 - Delivering content to the right person at the right time
17:36 - Pioneering online CPD platform in the eye care sector
19:04 - Expanding CPD content in overseas markets
21:22 - mivision's philosophy to CPD points and its delivery
22:25 - The future influence of Mivision's CPD platform
23:46 - The shift to visual learning in medical education
25:28 - The importance of optometrist-ophthalmologist collaboration
27:32 - Global perspective on eye care professional relationships
38:58 - Impact of artificial intelligence (AI) in optometry
31:44 - Continuous learning and staying competitive
Mentioned Resources:
mivision
mivision CPD modules
mivision on LinkedIn
Episode Suggestions:
EP9: Elevate Your Practice: Topic 4 - Unlocking the Secrets to Effective Employee Onboarding and Retention
Connect with Todd Tai:
LinkedIn: https://www.linkedin.com/in/todd-tai-0624174/
_____________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, uncover the secret behind effective employee onboarding and fostering a culture of retention within optometry practice. This episode of the Elevate Your Practice is a must-listen for practice owners and managers who aim to enhance team dynamics and overall productivity.
During the conversation, Michael and Joanne explore how a well-structured onboarding can make or break an employee's journey. Joanne emphasises the importance of strategic planning and shares simple and practical factors that contribute to long-term employee retention.
Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all areas of retail and clinical businesses. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers and strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development.
Key Topics with Timestamps:
0:53 - Essential elements of a comprehensive onboarding process
3:05 - Building an effective onboarding structure
5:39 - Key questions and topics to cover during the onboarding
8:43 - Effective mentorship and buddy system program
12:12 - Factors that contribute to staff retention in optometry practice
14:45 - Motivation beyond bonuses
16:36 - The power of recognition and appreciation
22:24 - Fostering an environment that encourages growth opportunities
22:31 - The importance of planning and employee feedback
Mentioned Resources:
Gallup
Episode Suggestions:
EP6: Elevate Your Practice: Topic 3 - Building Effective Teams: Combining Knowledge and Personalities in Your Optometry Practice
Connect with Joanne Scott-Dostine:
LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
______________________________________________________________________
Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
______________________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360, to explore the effectiveness of patient recall strategy in improving patient care and business outcomes in the optometry industry. Tune in and learn how simple changes like hiring a dedicated recall specialist can dramatically enhance your practice’s ability to retain patients and drive growth.
Fatin highlights the importance of solid strategy, how personalized communication leverages community connection, and sharing valuable insights that can help transform patient recall systems into a powerhouse of engagement and growth.
Fatin Tobia is a dedicated and results-oriented professional passionate about optimizing the efficiency and effectiveness of optometry practices. Together with his brother Ernest Tobia, they founded eye2eye Marketing 360, which helps over 600 optometry practices across Australia and New Zealand to enhance patient engagement and drive practice growth through effective marketing strategies.
Key Topics with Timestamps:
1:22 - Fatin Tobia’s professional background
3:54 - Eye2eye Marketing 360’s impact on optometry practices
6:12 - The importance of patient recalls
8:00 - Challenges in implementing the patient recall system
10:36 - Effective strategies for patient recall
12:06 - The concept of data hygiene
13:42 - Potential revenue returns of patient recall
15:41 - Examples of successful recalls that transformed a practice
18:28 - Key Performance Indicators (KPI) for recalls
19:43 - Rate recall percentages
21:37 - Balancing new and existing patient
23:09 - Maintaining regular communication with patients
23:54 - Integrating marketing strategies
26:49 - Start reviewing KPI reports and make recalls a priority
28:49 - Embracing AI technology in patient management
Mentioned Resources:
eye2eye Marketing 360 website
eye2eye Marketing 360 on LinkedIn
Connect with Fatin Tobia:
LinkedIn: https://www.linkedin.com/in/fatin-tobia-2532a225/
______________________________________________________________________
Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
______________________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser invites April Petrusma, CEO of Optical Dispenser Australia (ODA) and Optical teacher at ACOD - Australianasian College of Optical Dispensing, to share her extensive experience in the optical dispensing industry and discuss the importance of Continuing Professional Development (CPD) in adapting to change and creating new opportunities in optometry practice.
During the conversation, Michael and April delve into the impact of regulations and deregulation in the industry, the role of CPD in improving patient care, and the evolving landscape of optical dispensing. April also shares her insights into how technology and AI are transforming the eye care industry and emphasizes the necessity for professionals to stay current with these changes.
April holds a degree in visual communication design and is an experienced Optical Dispenser with a high level of expertise in optics, business management, and tertiary education. After 12 years of working in graphic design and photography, April switched and focused on a different kind of view—health care. April is now committed to professional excellence and ensuring the optical dispensing profession reaches its full potential.
Key Topics with Timestamps:
1:48 - April Petrusma's career background3:35 - Roles of ACOD and ODA in the optical industry
6:15 - Regulation and Deregulation impact
11:52 - The value of Continuing Professional Development (CPD)
13:30 - Accessibility and evolution of CPD opportunities
14:17 - ODA’s role in CPD for optical dispensers
18:55 - The future of CPD for professionalism and dispensers
20:24 - CPD’s effect on patient care, team culture and overall quality of service
25:22 - Real-life examples of CPD influence
27:11 - CPD career opportunities in the optical industry
29:52 - Broadening career horizons through CPD
32:28 - Never stop seeking out learning opportunities
32:52 - Technology and AI in optometry
35:08 - Constantly refine skills and knowledge to remain current
Mentioned Resources:
ODA
ACOD
2025 ODA International Conference’ in SYDNEY
O-Show24
EP5: Elevate Your Practice: Topic 3 - Building Effective Teams
Connect with April Petrusma:
LinkedIn: https://www.linkedin.com/in/april-petrusma-5560097a/
Email: [email protected]
Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook:
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the most important and least understood aspect of running an optometry business: building effective teams. This episode of the Elevate Your Practice series is packed with tips and strategies that will help you harness your staff's unique strengths and create a team that stands out.
Throughout the conversation, Michael and Joanne discuss the importance of assessing and addressing knowledge gaps, onboarding effectively, and maintaining a positive workplace culture. Joanne also highlights the significance of balancing technical expertise with exceptional customer service to improve the patient journey.
Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all areas of retail and clinical businesses. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers, and use strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development.
Key Topics with Timestamps:
1:26 - Significance of teams in optical practice2:52 - Key areas in categorizing team aspects
5:14 - Strategies for assessing knowledge gaps within the team
7:34 - Processes for addressing knowledge gaps
9:14 - Importance of training sessions
11:38 - Encourage staff to continue education
13:32 - Understanding the role of people in your practice
15:52 - Balancing technical practice and customer service
17:00 - Understanding team personalities
19:43 - Improving team culture
22:33 - Importance of planning in communication
23:18 - Managing personal relationship work
25:59 - Leading and maintaining a positive team culture
28:05 - Identify and understand the kind of culture
Mentioned Resources:
Optical Dispensers Australia (ODA)
Gallup
Learn more about Fish! Philosophy
Connect with Joanne Scott-Dostine:
LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
______________________________________________________________________
Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
______________________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the critical yet often overlooked practice of conducting a business review. This Elevate Your Practice series episode explores the significance and impact of understanding KPIs and demographics in strategic decision-making.
During the conversation, Michael and Joanne tackled demographic shifts, fill rate, main KPIs for optical practice, and overall business approach. From real business examples to key demographic information, this episode will help you master the art of business review and support your career and business growth.
Joanne Scott Dostine is a successful coach and operations leader with 30 years of experience across all retail and clinical business areas. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers and strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development.
Key Topics with Timestamps:
1:48 - Start analysing the business
2:59 - Understanding the fill rate
4:21 - Key information to consider for business review
6:22 - KPIs and why they are important
9:38 - Main KPIs for Optical practice needs to consider
11:41 - Difference in the practice management system
12:57 - Information to look at for new practice
14:42 - KPIs as a baseline starting point to set goals and build an action plan
16:20 - Identifying demographics, how to obtain and use it
24:23 - Things to focus on and take action
25:26 - Embracing KPI's success and growth
Mentioned Resources:
ProVision
Episode Suggestion: EP4: Elevate Your Practice Series: Topic 1- Identifying the Point of Difference in Optometry Practice with Joanne Scott-Dostine
Connect with Joanne Scott-Dostine:
LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
______________________________________________________________________
Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
_______________________________________________________________________
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the essential elements that make the modern optometry practice not just survive but thrive. This is the first episode of the Elevate Your Practice series, where they dive into the fundamental question every practice should address: "What is your point of difference?"
Throughout the conversation, Michael and Joanne emphasise the foundational role of a clear vision, mission, and values and the necessity of team alignment and building a unique identity. Joanne also explains how to recognise and leverage a practice's unique strength to be seen and create value that resonates with patients and paves the path for success.
Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all retail and clinical business areas. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers, and use strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development.
Key Topics with Timestamps:
0:22 - Introduction to the Elevate Your Practice Series
2:50 - Meet Joanne Scott Dostine and her background
4:46 - The impact of having an MBA on Joanne's career development
6:55 - Concepts behind the "Elevate Your Practice" series
10:08 - The point of difference in terms of optometry practice
13:13 - Addressing the niche focus concerns
15:09 - Methods to identify your point of difference
17:06 - Understanding the consideration in identifying the point of difference
20:33 - Learn how the point of difference played out
24:31 - Integrating the marketing and aesthetics
25:23 - Setting the foundation and getting clear with the vision and mission
26:55 - Key points in identifying the point of difference
Mentioned Resources:
ProVision
Connect with Joanne Scott-Dostine:
LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
______________________________________________________________________Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode, Michael Nasser and Andrew McKinnon, CEO of Optometry Australia NSW/ACT, discussed the critical topics shaping the future of optometry, including myopia control management, expanding optometric scope, and the evolving landscape of healthcare systems.
Andrew provides valuable insights into the rising prevalence of myopia, emphasizing the importance of community awareness and practitioner readiness. Their conversation extends to integrating optometrists into public health systems, drawing parallels between Australia and New Zealand, and touching on the potential benefits and challenges associated with scope expansion.
Prior to becoming CEO, Andrew McKinon had been aware of optometry for some time (through his cousin, optometrist Tim McKinnon) before fate brought him to an interview with Tony Lord and Brian Layland, and the rest is history. He graduated with a Business Degree (UTS) in 1986 and has since added an MBA and Graduate Certificate in Employment Law.
Key Topics with Timestamps:
0:44 - Myopia control management
4:21 - Community awareness and education on myopia
6:38 - Challenges and opportunities in the realm of myopia control
9:07 - Having true collaboration for myopia management
14:24 - Expanding scope and optometry practice in Australia
17:43 - New Zealand Recent changes in the optometry industry
20:08 - Potential benefits and challenges of expanding the scope of practice in Australia
22:21 - The future growth of the optometry industry
Mentioned Resources:
Optometry Australia
Glaucoma Australia
MD Foundation
Green Lane Hospital (New Zealand)
Connect with Andrew McKinnon:
LinkedIn: https://www.linkedin.com/in/andrew-mckinnon-b61316bb/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
In this episode of The Focused View, Michael Nasser explores the debate between bulk billing and private billing in eye care practices with Andrew McKinnon, CEO of Optometry Australia NSW/ACT. Their conversation spans the mission and impact of Optometry Australia, ongoing initiatives, and the evolving landscape of billing practices in the eyecare industry.
Andrew highlights the importance of private billing in maintaining high-quality care and sustainable business models, alongside practical strategies for transitioning from bulk to private billing in optometry practices.
Prior to becoming CEO, Andrew McKinon had been aware of optometry for some time (through his cousin, optometrist Tim McKinnon) before fate brought him to an interview with Tony Lord and Brian Layland, and the rest is history. He graduated with a Business Degree (UTS) in 1986 and has since added an MBA and Graduate Certificate in Employment Law.
Key Topics with Timestamps:
0:49 - Introduction to Andrew McKinnon and his role at Optometry Australia
2:30 - Mission and impact of Optometry Australia
7:10 - Origins and Future Evolution of Bulk Billing
10:00 - The Importance of practices to apply Private Billing
13:26 - Things to consider in the implementation of private billing
16:48 - Challenges in the transition to private billing and their solutions
23:04 - Benefits of adapting private billing
Mentioned Resources:
Optometry Australia
Nepean Hospital
ProVision
Eyecare Plus
Connect with Andrew McKinnon:
LinkedIn: https://www.linkedin.com/in/andrew-mckinnon-b61316bb/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time! -
Welcome to The Focused View Podcast!
This podcast is envisioned as a space where we can foster a community of like-minded professionals who are passionate about advancing their careers and businesses in the optical industry. Through interviews and panel discussions, we will explore topics about decision-makers in independent optometry and eye-care businesses across Australia. We will uncover the secrets behind building standout optometry practices, cutting-edge strategies, and the latest industry trends. A show that aims to create a rich, multifaceted conversation that not only informs but also inspires.
Whether you're a business owner, practice manager, optometrist, optical dispenser, orthoptist, receptionist, student, or indeed any combination of these, this podcast is your go-to resource for learning and understanding the eye care industry from a different viewpoint.
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: [email protected]
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
