Episoder
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In this episode of the Leveraged Practice Podcast, Stephanie Clairmont dives deep into current market trends and consumer behaviour to answer the burning question: should you lower your prices?
She discusses the impact of inflation concerns, discerning consumers, and the increasingly noisy online world on your health and wellness business. Stephanie provides actionable advice on creating a tiered product portfolio, leveraging different online program models, and adapting your marketing strategy to build trust and rapport in today's market.
Key Takeaways:
The online learning and health and wellness industries are still growing despite economic concerns.
Consumers are more discerning and price-conscious, demanding more value and touchpoints before purchasing.
Lowering prices is not always the solution; creating a diverse product portfolio with tiered pricing is key.
Diversifying income streams with leveraged offers like group programs and self-study courses can increase revenue and impact.
Marketing strategies must adapt to build deeper relationships and trust with potential clients.
Actionable Steps:
Analyze your current offerings: Evaluate your current services and identify opportunities to create different tiers or package your expertise into various online program models.
Explore the 7 models of online programs: Sign up for Stephanie's free training to learn about the 7 different models and how to expand your product portfolio with various price points. LINK
Create captivating offers: If you're struggling to sell your existing online programs, consider Stephanie's "Captivating Offers" course to master packaging, positioning, and pricing. LINK
Adapt your marketing plan: Incorporate long-form content like blogs, podcasts, and newsletters to build rapport and nurture relationships with your audience.
Resources Mentioned:
Free Models Training
Captivating Offers Course
Remember: You have the power to make a bigger impact and achieve greater success by understanding market trends and adapting your business strategy accordingly.
If you enjoyed this episode, you might also enjoy:
Ep. 265 How to Completely Eliminate Private 1:1 Sessions Ep. 266 How to Fill & Sell Out Your Online Programs Ep. 268 Should I Start with a Course or Coaching? -
Ready to launch your online program in 2025? In this episode, Stephanie Claremont, CEO of Leveraged Practice, provides a clear 5-step plan to help health professionals like you finally get your program launched and filled with clients. Learn why January/February is the ideal launch time and discover the essential steps to create, market, and sell your program successfully.
Key Takeaways:
Why January/February is the best time to launch: Stephanie explains why the new year energy makes these months ideal for attracting clients who are eager to make changes.
The 5-step launch plan:
Create your framework: Define your unique approach and what makes your program stand out.
Develop your content: Outline your modules, lessons, and resources. Consider teaching live for your first launch to save time and reduce stress.
Tech setup: Choose a platform and set up your sales page, checkout, email sequences, and membership site.
Craft your offer: Position your program and package your knowledge in a way that attracts your ideal clients.
Market and sell: Build anticipation and enroll clients through strategies like waitlists, masterclasses, or webinars.
Resources Mentioned:
Free Models Training: Discover 7 proven ways to structure your online program. LINK: https://training.theleveragedpractice.com/modelssignup
Your Unique Framework Course: Get your program outline created with this $44 course. LINK: https://online.leverageyourpractice.com/yuf
Important Notes:
Stephanie emphasizes the importance of starting now to prepare for a successful launch in early 2025.
She encourages listeners to focus on their "why" and remember the impact they can have by helping more people through their online programs.
Don't wait any longer! Take the first step today by accessing the free "Models" training or planning Your Unique Framework with our starter course for just $44 today.
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Mangler du episoder?
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Are you a health and wellness professional struggling to make sales from your online program? In this episode, Stephanie Claremont dives into three critical mistakes that are preventing you from achieving the results you desire. She explains why simply gaining visibility online isn't enough and provides actionable steps to build a sales process that converts followers into clients.
Key Takeaways:
Mistake #1: Your program isn't truly addressing your ideal client's needs and desires. You need to speak their language and focus on their pain points, not just your expertise. Mistake #2: You're focusing too much on visibility and not enough on building connections. While visibility is important, it's only one piece of the marketing puzzle. You need to prioritize building rapport, trust, and authority to convert followers into buyers. Mistake #3: You don't have a sales process. A successful sales process guides potential clients from initial awareness to a confident purchase decision. This involves providing valuable information and nurturing relationships before pushing for a sale.Call to Action:
Connect with Stephanie on Instagram or email her team to learn more about upcoming programs that can help you build and sell your online program effectively.Ready to turn things around?
These mistakes are common, but they’re also fixable! By focusing on your ideal client’s needs, building genuine connections, and creating a strong sales process, you can transform your online presence into a thriving business.
Need help?
A great place to start is with our Captivating Offers course. You’ll learn how to create an offer through mastering positioning, pricing and packaging so you can fill up your spots and help more people.
Learn more and enroll in Captivating Offers for only $255 here.
If you enjoyed this episode, you might also enjoy:
Ep. 262 How to get Incredible Outcomes for Clients in an Online Program Ep. 265 How to Completely Eliminate Private 1:1 Sessions Ep. 266 How to Fill & Sell Out Your Online Programs -
"Understanding the level of support and interaction each model provides is crucial in choosing between an online course and a coaching program."
What if you could transform your healthcare practice into a scalable online powerhouse without sacrificing the personal touch of one-on-one consultations? Our host Stephanie Clairmont unpacks the world of online programs for health professionals. This episode isn't about abandoning your traditional practice—it's about enhancing it. You’ll learn about how integrating online courses and coaching can not only expand your reach but also offer you greater freedom and financial independence.
Get ready to navigate the exciting yet challenging waters of digital transformation in healthcare. This episode is crafted to guide you through strategic decision-making processes, emphasizing the importance of understanding the support levels required by online courses versus coaching models. You'll also find valuable insights on legal considerations and how to choose the right digital product to align with your financial goals. With these insights, you're equipped to create impactful and profitable online programs that complement or even replace your existing practice model.
Key Topics:
Defining Courses and Coaching (00:00) Considerations for Choosing Between a Course and Coaching (09:22) Examples of Starting a Course (12:44) Reasons to Consider Starting with Coaching (19:45) Wrap-Up and Your Next Action Steps! (21:52)Resources:
Free models training https://training.theleveragedpractice.com/modelssignup
Your unique framework course sales page
https://online.leverageyourpractice.com/yufIf you enjoyed this episode, you might also enjoy:
Ep. 262 How to get Incredible Outcomes for Clients in an Online Program Ep. 265 How to Completely Eliminate Private 1:1 Sessions Ep. 266 How to Fill & Sell Out Your Online Programs -
"Today we're not talking about anything fun like sales or marketing or webinars or selling out or scaling back your hours by half or getting rid of all your one-to-one patients or hitting six figures. Nothing cool like that. Today we're having a real conversation about what the hell you're supposed to do with your license."
Our host, Stephanie Clairmont explores the essential yet often overlooked topic of professional licensure for health and wellness professionals aspiring to create online programs. This episode provides valuable insights into navigating the complexities of holding a professional license while expanding into the digital space. Stephanie shares key considerations and options available to licensed practitioners, emphasizing the importance of legal consultation. You'll hear how others in the field have successfully integrated their expertise into online group programs, ensuring compliance with governing bodies while broadening their impact.
Stephanie discusses four main strategies: limiting client intake to licensed areas, collaborating with a multi-licensed team, offering compliant educational group programs, and potentially operating under a different title or second business for legal protection. Understanding your regulatory body and consulting with legal experts are crucial steps in responsibly and effectively expanding your professional services online.
Key Topics:
Licensure and Online Programs for Health Professionals (00:00) Understanding Licensure and Regulatory Bodies (06:12) Legal Considerations and Options for Running Online Programs (10:45) Creating a Second Business and Functioning Under a Different Title (17:01) Wrap-Up and Your Next Action Steps (23:50)If you enjoyed this episode, you might also enjoy:
Ep. 262 How to get Incredible Outcomes for Clients in an Online Program Ep. 264 The 2 Ways Health Professionals Can Be Super Successful with Online Programs Ep. 265 How to Completely Eliminate Private 1:1 Sessions -
"You need to create sales systems that take a new human who just heard your name, allow them to get to know you, build trust with you, and demonstrate your authority."
Can you imagine skyrocketing your online program's success by harnessing proven strategies tailored for health professionals? Our host, Stephanie Clairmont shares the tactical roadmap that has transformed countless health practices since 2013. By distinguishing between foundational strategies and actionable implementations, she offers a proven system to navigate the complexities of modern marketing, helping you make informed decisions and launch your online health programs with confidence.
This episode unpacks the Sold-Out Strategic Sales Framework, guiding you from the initial spark of interest to a fully booked program. Learn how to effectively capture attention, nurture leads through email communication, and present irresistible offers. Whether you use demand-driven marketing with a waitlist or another proprietary method, you'll hear about real-life case studies and testimonials that demonstrate conversion rates two to nine times higher than the industry average.
Discover the secrets behind converting webinars and masterclasses into consistent sales-generating machines. Through a step-by-step system integrating opt-ins, email communication, live events, and compelling offers, you'll learn how to create automated processes that work even while you sleep.
Key Topics:
Introduction to the Healthcare Impact Academy (00:00) Difference Between Strategy and Tactic (04:52) The Sold-Out Strategic Sales Framework (10:57) Demand-Driven Marketing and Sales System (19:19) Live Event Strategy (21:07) Benefits of Joining the Healthcare Impact Academy (27:48) Wrap-Up and Action Steps! (29:12)Join the Healthcare Impact Academy to launch an online program that gives you the freedom and flexibility you desire. Get access to the step-by-step system to add 6 and multiple-6 figures of revenue to your health & wellness business with online programs >>> HealthcareImpactAcademy.com
If you enjoyed this episode, you might also enjoy:
Ep.260 How to Have High Profit Months with Half or a Quarter of your 1:1 Caseload Ep. 262 How to get Incredible Outcomes for Clients in an Online Program Ep. 264 The 2 Ways Health Professionals Can Be Super Successful with Online Programs -
“We are very strategic here. We are not teaching trends and tactics. You don't need to be doing crazy $h!t every three months because something new is happening out in the world of sales and marketing. We're integrating in components that are important to today's market. But the strategy, the core strategy, has been tested for you for eight to 10 years and shown that it works.”
What if you could help more people, increase your income, and avoid burnout—all by transitioning from private one-to-one sessions to impactful online programs? As a former dietitian turned strategic business advisor, our host, Stephanie Clairmont, experienced firsthand the transformative power of digital offerings. In this episode, she reveals the practical steps to successfully make this shift. Learn from her journey and discover how to prepare for this significant change, optimize your approach, and ultimately achieve financial stability while expanding your reach.
Stephanie walks us through creating effective sales funnels and crafting engaging offers to captivate your audience. She shares comprehensive strategies and proven marketing systems that have doubled or even tripled industry-standard conversion rates. She discusses the importance of integrating current market nuances with foundational strategies for long-term success.
Key Topics:
Replacing 1:1 Sessions with Online Programs (00:00) The Structure Behind Online Programs (10:36) Building a Sales Funnel (12:57) Introducing The Healthcare Impact Academy! (19:19) Wrap-Up and Your Next Steps to Success! (24:51)Join the Healthcare Impact Academy to launch an online program that gives you the freedom and flexibility you desire. Get access to the step-by-step system to add 6 and multiple-6 figures of revenue to your health & wellness business with online programs >>> HealthcareImpactAcademy.com
If you enjoyed this episode, you might also enjoy:
Ep.260 How to Have High Profit Months with Half or a Quarter of your 1:1 Caseload Ep. 262 How to get Incredible Outcomes for Clients in an Online Program Ep. 264 The 2 Ways Health Professionals Can Be Super Successful with Online Programs -
“You're going to have to create a community around it, you're going to have to create a reputation for yourself and your name, so that when people see your name, they think about that topic that you have your programs and courses in.”
Unlock the secrets to creating a thriving online presence and generating substantial income through well-crafted online health programs! Our host Stephanie Clairmont walks us through the transformative benefits of online programs, including reduced working hours and increased profitability, while upholding high-quality patient care. Learn essential strategies for marketing and selling your courses, with actionable insights designed to help you map your success.
In this episode, Stephanie delves into building a powerful brand that can propel your success in online education. Discover how leveraging an established community or clientele can lead to successful program launches, with real-life case studies of health professionals who made significant career shifts and earnings. Additionally, uncover the importance of focusing on a specific topic to create specialized programs that open new revenue streams. Whether transitioning from a fully booked private practice or starting fresh, this episode offers the guidance and inspiration you need to make your online business dreams a reality.
Key Topics:
Defining Success with Online Programs (0:00) Client Success Stories (04:29) Building a Strong Brand for Your Online Program (07:06) Challenges and Solutions for Health Professionals (23:27) Wrap-Up and Next Steps (23:43)You’re invited to our upcoming FREE Workshop called “Find Freedom with Online Health Programs” so you can create and fill a profitable, passive online program for your practice. Happening live September 17-20.
Register here.
If you enjoyed this episode, you might also enjoy:
Ep.260 How to Have High Profit Months with Half or a Quarter of your 1:1 Caseload Ep. 261 What’s the Best Program Topic for You to Start With? Ep. 262 How to get Incredible Outcomes for Clients in an Online Program -
“I think having the community of people kind of ahead of me to help, and people with me and just being able to encourage each other, I really, really value that.”
Could the key to managing burnout and achieving greater flexibility lie in an online program? Our host Stephanie Clairmont sits down with Marian Cooper, a passionate social worker and art therapist from Houston, Texas. Marianne opens up about her incredible journey from part-time work to running a full-time private practice, all while maintaining a focus on helping anxious overachievers through her distinct therapeutic approach. She shares the invaluable impact a coach had on her transition, along with how the pandemic prompted her to explore online programs to broaden her reach and gain more control over her schedule.
Discover the ups and downs Marian experienced while building and launching her first online program, specifically designed to address the unique challenges faced by BIPOC individuals. Stephanie and Marian delve into the importance of niching down, the iterative process of refining her program, and the crucial role of community support and expert guidance. Marian also reflects on how her online program has helped her manage burnout and set healthy examples for her clients. Additionally, they discuss evolving strategies for online marketing and how the Leverage Practice Workshop can guide health professionals in planning, launching, and delivering successful online health programs. Don’t miss out on Marian’s valuable insights and experiences!
Key Topics:
Introducing Marian Cooper! (0:00) Marian’s Journey into Private Practice (02:55) Exploring Online Programs and Overcoming Perfectionism (05:30) Developing the Artful Resilience Program (07:09) Refining the Program and Future Plans (16:10) Marian’s Experience with The Leveraged Practice (17:22) Wrap-Up and Inspiration (19:30)You’re invited to our upcoming FREE Workshop called “Find Freedom with Online Health Programs” so you can create and fill a profitable, passive online program for your practice. Happening live September 17-20.
Register here.
If you enjoyed this episode, you might also enjoy:
Ep. 258 Two Things That Will Help You Choose the Kind of Program You Need Ep. 261 What’s the Best Program Topic for You to Start With? Ep. 262 How to get Incredible Outcomes for Clients in an Online Program -
“You’ve developed an incredible expertise and specialty. There’s something magical about you and you can leverage it so that you’re not only making money when you’re sitting down with a client or a patient, giving them the ideas out of your head. You know that there’s a better way to do that.”
Ready to revolutionize your health practice and boost your profitability? Imagine transforming your one-on-one consultations into dynamic, results-driven online health programs that not only extend client engagement but also utilize your time more efficiently. In this episode, our host Stephanie Clairmont uncovers the secrets to building impactful online courses that can surpass traditional methods in delivering exceptional results. Learn how group programming can enhance learning opportunities and help you manage your time better while achieving higher profit margins.
Curious about leveraging your expertise to create high-profit health programs? Stephanie delves into the essential steps of identifying your ideal client, crafting a support-driven program and pricing it correctly for maximum impact. Don’t miss the low-cost virtual training to get your online program rolling!
Key Topics:
Building a Program that’s Results-Driven (0:55) The Power of Group Programming (05:22) The Assessment Phase in Online Programming (06:08) The Education Element, No More Repeating Yourself! (10:35) Education vs Implementation (12:14) Next Step: Join the Training! (13:43)You can only have high profit programs running in your practice when you learn how to turn your services into structured results-driven experiences for your clients. We’ve helped 500+ health practitioners like you make millions with results-driven, high profit health programs and now I’m going to show you exactly how to do that in this upcoming 3-day live taught High Profit Health Programs.
Register Now
If you enjoyed this episode, you might also enjoy:
Ep. 257 The Types of Programs that Are Most Successful Right Now in Health & Wellness Ep. 258 Two Things That Will Help You Choose the Kind of Program You Need Ep. 261 What’s the Best Program Topic for You to Start With? -
“We need to get them purchasing the program, seeing how valuable it is, and not looking at your program as just one more course on the internet. I know you don't want that. So it's not just about the marketing and sales tactics. It is about the content as well. Content matters.”
Unlock the secrets to transforming your brick-and-mortar health practice into a thriving online program with actionable strategies and insights from our host, Stephanie Clairmont. This episode guarantees you'll learn how to choose the perfect topic for your online venture, leverage your network, and stand out in the digital wellness space.
Stephanie shares her personal experiences and the importance of niching down in a broad field such as digestive health. Discover how identifying a niche within a niche can create unique, results-driven programs that surpass client expectations. With over seven years of experience in helping health professionals grow their online businesses, Stephanie provides an invaluable guide to avoid common pitfalls and succeed in the online marketplace. Whether you're an established expert or seeking to expand your reach, this episode equips you with the tools to build a successful online practice.
Key Topics:
Choosing the Best Topic for an Online Program in Healthcare (02:02) Transitioning From Brick-and-Mortar to Online (06:11) Local vs Online Marketing Approaches (11:35) Creating a Profitable Online Program for Health Practitioners (17:50) Next Steps: Getting Your Online Program Started! (21:22)You can only have high profit programs running in your practice when you learn how to turn your services into structured results-driven experiences for your clients. We’ve helped 500+ health practitioners like you make millions with results-driven, high profit health programs and now I’m going to show you exactly how to do that in this upcoming 3-day live taught High Profit Health Programs.
Register Now
If you enjoyed this episode, you might also enjoy:
Ep. 255 How to Market an Online Course or Program? Ep. 257 The Types of Programs that Are Most Successful Right Now in Health & WellnessEp. 258 Two Things That Will Help You Choose the Kind of Program You Need
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“You need to start with the end in mind, you need to have an easy, clear system to make the money you want.”
Unlock the secrets to generating substantial revenue and achieving financial freedom as a health professional with the High Profit Program Method. In this episode of The Leverage Practice Podcast, Stephanie Clairmont shares strategies that have empowered countless private practice owners to transform their businesses.
She guides us through the three essential keys to positioning your program for maximum profitability and unveils common pitfalls to avoid when launching your courses. She introduces a unique live-taught training program designed to streamline your journey from planning to delivery, complete with lifetime access to resources. Don’t miss this chance to revolutionize your practice and enjoy the freedom and income you deserve!
Key Topics:
The High Profit Program Method (02:59) Key #1: Discovering the Niche Within Your Niche (05:36) Key #2: Package Your Program in a Results-Driven Package (08:40) Key #3: High Cashflow Model (12:38) Wrap-Up and Action Steps! (18:40)You can only have high-profit programs running in your practice when you learn how to turn your services into structured results-driven experiences for your clients. We've helped 500+ health practitioners like you make millions with results-driven, high-profit health programs and now I'm going to show you exactly how to do that in this upcoming 3-day live taught High Profit Health Programs.
Register Now
If you enjoyed this episode, you might also enjoy:
Ep. 252 Shifting your Mindset from Custom Treatment Plans to Holistic Programming Ep. 257 The Types of Programs that Are Most Successful Right Now in Health & Wellness Ep. 258 Two Things That Will Help You Choose the Kind of Program You Need -
"It's about crafting the right offer for people, putting together a program that actually helps people, and then finding the confidence and having a plan to launch it out in the world, and believing in yourself and not giving up.”
What if you could turn your summer slump into a $10,000 windfall? Discover how you can achieve this financial milestone by leveraging online programs, as discussed in this latest episode of the Leveraged Practice Podcast. Our host Stephanie Clairmont shares insights from the Healthcare Impact Academy Summer School. Designed to guide health professionals through a six-week journey, this program focuses on setting clear timelines, curriculum, and goals to ensure your success.
Stephanie explores a variety of program formats tailored to different needs and budgets. Whether you're considering high-touch small group cohorts or more affordable 12-week group programs, you'll find strategies suited to your business model. Discover how to generate substantial revenue with minimal direct access, and the benefits of enrolling participants in lower-priced programs. Don’t miss this episode if you’re ready to transform your practice and make a meaningful impact.
Key Topics:
10 Different Ways to Make $10k with Online Programming (05:16) Hybrid Programs (08:24) Less Access to You (11:49) Less Intense (Standard Group Program) (13:58) Smaller Price Point (16:09) Wrap-Up and Next Steps (17:43)Join the Healthcare Impact Academy to launch an online program that gives you the freedom and flexibility you desire. Get access to the step-by-step system to add 6 and multiple-6 figures of revenue to your health & wellness business with online programs >>> HealthcareImpactAcademy.com
If you enjoyed this episode, you might also enjoy:
Ep. 248 How Can I Support Clients in Online Programs Seamlessly? Ep. 257 The Types of Programs that Are Most Successful Right Now in Health & Wellness Ep. 258 Two Things That Will Help You Choose the Kind of Program You Need -
"If you want to create this life and this financial amount, then we have to get serious about what kind of program you're going to put together and how much you're going to price it at.”
Our host Stephanie Clairmont unpacks the critical motivations behind creating online health programs. Drawing from the recent live workshop insights, attended by over 950 participants, Stephanie emphasizes the need to align your program type and pricing model with your financial ambitions and desired work-life balance. Reflect on how much you want to earn and what kind of program fits your lifestyle to build a thriving online health venture.
Stephanie continues by sharing her excitement about the Healthcare Impact Academy Summer School, a strategic program designed to help you master the art of actionable financial planning. With special bonuses for North American participants this summer, the aim is to gear you up for a successful launch this fall. Don’t miss this opportunity to transform your practice and achieve the freedom you’ve been dreaming of!
Key Topics:
Two Key Things to Help Choose the Kind of Program You Need (03:47) How Much Money Do You Want to Make? (05:42) How Many Hours Do You Want to Work? (08:36) Wrap-Up and Action Steps (10:50)If you enjoyed this episode, you might also enjoy:
Ep. 247 Should I Start with a Smaller or Larger Program? Ep. 248 How Can I Support Clients in Online Programs Seamlessly? Ep. 257 The Types of Programs that Are Most Successful Right Now in Health & Wellness -
“I honestly believe that you have a bag of tricks. I think you have a toolbox of like 20 different things that you give out to people. And if you sat down and actually structured that, you’d have a structure to what you do…I’ve never sat down with someone and not built a program with them.”
Unlock the secrets to transforming your health practice with scalable online programs that not only leverage your expertise but also ensure sustainable growth. Our host Stephanie Clairmont reveals the most successful structures for online health programs in today's competitive wellness industry. By the end of this episode, you'll have actionable strategies to choose the right niches and topics that resonate with your audience, helping you build a thriving online business without feeling overwhelmed.
Discover the untapped potential of customized health programs that cater to specific niches such as women's health during perimenopause. Learn how to enhance client engagement and outcomes by integrating personalized elements such as nutritional testing and bespoke supplement plans. Stephanie explores the importance of finding market gaps and the increasing demand for tailored wellness solutions, emphasizing how these niche programs can command higher prices and deliver better results.
Key Topics:
Types of Programs that Are Most Successful Right Now in Health & Wellness (01:56) Marketing and Structuring Health and Wellness Programs (04:24) Successful Health and Wellness Programs for Women over 40 (10:06) Customizing Online Health Programs for Maximum Success (14:28)Join us for our FREE 5-day workshop: Find Freedom with Online Health Programs
Happening June 17-21 at 1:00pm EDT Daily
In this free workshop, you’ll learn how to develop digital programs, what tech is needed and how to setup an automated sales system for your established practice. You’ll make a plan for a fulfilling career that also allows you to work less with private patients, while making more.
Go to LeverageYourPractice.com to register!If you enjoyed this episode, you might also enjoy:
Ep. 247 Should I Start with a Smaller or Larger Program? Ep. 248 How Can I Support Clients in Online Programs Seamlessly? Ep. 252 Shifting your Mindset from Custom Treatment Plans to Holistic Programming -
“If you are not surrounded by people that think as big as you, that dream as big as you, that have these desires that come out of your heart, your soul, your mind, it is hard some days to keep believing in that dream.”
Welcome back to the Leverage Practice Podcast! Today, our host Stephanie Clairmont opens up about the role of self-awareness in the entrepreneurial journey. It's a candid look at the internal dialogues shaped by our past and how they can sometimes be barriers to growth. She talks about perfectionism, worth, imposter syndrome, and the incredible power of therapy and community support. Discover the formula that, despite life's inevitable challenges, has driven Stephanie to substantial financial success—and how you can apply it to your dreams.
Stephanie lays out the blueprint for establishing a successful online business, drawing parallels with the strategies local realtors use to gain exposure. Tune in as she discusses cultivating customer relationships through social media and email marketing, and the importance of having a scalable product or service to make it happen. This episode is a call to action to trust in your worth and the value you bring to the world.
Key Topics:
The Leveraged Practice’s Biggest Launch Event Ever (00:42) Overcoming Self-Doubt and Imposter Syndrome in Entrepreneurship (07:08) Overcoming Fear and Believing in Your Dreams (13:35) The Formula for Making Millions Online (18:01) Your “Homework” For Today. How Can We Better Support Ourselves? (21:33)If you enjoyed this episode, you might also enjoy:
Ep. 242 Impact or Income – Can HealthCare Professionals have Both? Ep. 250 Me First Business: How to Make Yourself A Priority Ep. 251 Calendar Planning To Prevent Burnout -
“I've seen it over and over again: a poorly written sales page just up on a website, or maybe a Link In Bio on Instagram, maybe even directly talking to people buying it. It doesn’t do much.”
Our host Stephanie Clairmont guides us through the evolution of her journey from a traditional dietitian to an online marketing expert. She’s spilling the beans on effective marketing strategies for healthcare professionals - because let's be real, popping a course up on your site and expecting miracles is wishful thinking, at best.
From the critical stages of building customer awareness to that pivotal moment they decide to hit 'purchase', you'll get a behind-the-scenes look at the nuts and bolts of the marketing machine. Expect real talk about the power of trust in the healthcare industry and why likability and being the preferred choice, is key. Take these teachings to the next step of implementation in the free Find Ideal Clients & Fill Your Programs Workshop in April!
Key Topics:
Intro: Marketing an Online Course or Program (correctly!) (05:04) Mapping out the Customer Journey (07:22) Step 1 of the Customer Journey: Know (08:44) Step 2 of the Customer Journey: Like (09:35) Step 3 of the Customer Journey: Trust (and prefer) (11:08) Step 4 of the Customer Journey: Buy (12:00) Building the System within the Customer Journey (12:25) Online Presence and How People Get to Know You (13:11) How Those People Connect with You (14:14) What’s the Next Step? Opt-In (15:03) Recap of the Customer Journey System and Invitation to the Free Workshop: Find Ideal Clients & Fill Your Programs (17:27)Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!If you enjoyed this episode, you might also enjoy:
Ep. 232 Do I Need an Online Presence to Launch a Digital Program? Ep. 253 How to Use Online Marketing to Grow Your Health Practice Ep.254 Develop Your Online Presence -
“We want people to find us online. We want to grow an online presence, even though it doesn't have to be gigantic, and it doesn't have to solely rely on social media.”
Ever wondered how a modest-sized email list and a handful of social media followers can catapult you into the realm of significant revenue and impact? In this episode of the Leveraged Practice Podcast, our host Stephanie Clairmont, tears down the facade that big numbers equate to business success. Her own path to steering a multimillion-dollar business began with just that—a small but mighty audience. And she’s here to guide you through the steps that can transform your marketing efforts from hopeful to triumphant, without the obsession over building a gargantuan following.
This isn't your run-of-the-mill chat about online presence; it's a deep dive into converting those social media scrolls into steadfast customers. You'll learn the secrets behind value-driven content that not only engages but also transitions your audience to eagerly clicking 'buy' on your health programs. Stephanie walks us through the various methods to polish your online presence, whether that's through blogging, guest posting, or even starting your own podcast. If you're ready to see your online health programs flourish, this episode is the golden ticket you've been waiting for.
Key Topics:
Today’s Topic: All Things Online Presence for Healthcare Businesses (00:40) Myths Around Online Presence (04:28) Info on the Upcoming Workshop: Find Ideal Clients & Fill Your Programs (10:32) Developing an Online Presence through Search and SEO (13:38) Developing an Online Presence through Social Media (18:23) Developing an Online Presence through Ads (19:23) Developing an Online Presence by Contributing to Community (20:10) Wrap-Up (24:45)Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!If you enjoyed this episode, you might also enjoy:
Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program? Ep. 232 Do I Need an Online Presence to Launch a Digital Program? Ep. 253 How to Use Online Marketing to Grow Your Health Practice -
“My intention is not that you become a marketer. You don’t have to become a marketer to have a successful business. But what I believe you need to know and understand as the CEO of your business, as the business leader, as the entrepreneur, is you need to understand marketing strategy.”
In this episode of The Leveraged Practice Podcast, our host, Stephanie Clairmont, unravels the essential world of online marketing for healthcare professionals. Listen in as she shares her personal journey, evolving from a registered dietitian to a seasoned business coach, and reveals why understanding marketing strategies is a non-negotiable for achieving your business aspirations. As we navigate the post-COVID era, where digital comfort is at an all-time high, there’ve been significant shifts in how healthcare services are marketed and delivered. This conversation is a must for healthcare practitioners looking to harness the power of online marketing to expand their reach and positively impact more lives with their services.
In fact, the necessity for passionate healthcare professionals to learn and employ online marketing has never been more critical, to responsibly share their expertise and connect with those seeking their help. Whether you're pivoting, growing, or just starting, you'll discover strategic insights into establishing a powerful online presence that's more than just a static website—it's about meeting people where they are in their health journey.
Key Topics:
The Truth About Online Marketing for Healthcare (00:51) Free Upcoming 5-day Workshop! (07:30) The Shift in Education, Services, and Marketing to Online Platforms (09:40) Analyzing the Steps People Take When They Have a Health Problem (16:05 Having Patience in the Online Marketing Realm (19:20) Your Action Plan: Next Steps (21:12)Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!If you enjoyed this episode, you might also enjoy:
Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program? Ep. 231 Do You Need an Email List Before You Launch a Program? Ep. 232 Do I Need an Online Presence to Launch a Digital Program? -
“You have to be okay giving people more from the buffet than they may have chosen on their own or that you would have chosen for them to create this beautiful experience and know that it's going to be great anyway.”
Have you ever felt the spark of realization that your one-on-one healthcare work could evolve into something bigger, something more far-reaching? That's exactly the epiphany our host Stephanie Clairmont unpacks in the latest Leveraged Practice Podcast episode. She navigates through the transition from individualized health care to crafting holistic online programs. This transformation from one-to-one care to group programming isn't just about scale; it's about amplifying your impact and breathing new life into your business.
Shifting gears, Stephanie dives into the heart of holistic health education. It's time to step away from one-size-fits-all solutions and embrace the diversity of our community's needs and the foundational principles that can benefit all, while offering a 'buffet' of options to cater to individual needs. This episode isn't just about theory; it's a practical guide, complete with a roadmap for implementing high-touch hybrid models into your health practice. If you're ready to expand your professional horizons and create health programs with a lasting impact, you won't want to miss this episode.
Key Topics:
Traditional Treatment Plans vs Holistic Programming (01:41) The Overlap of Healthcare Professions (04:17) Shifting from One-On-One Healthcare to Holistic Programming (09:12) Creating Holistic Programming for Personal Growth (16:36) Wrap-Up and Your Action Plan Toward Online Programming (21:13)Resources:
theleveragedpractice.com hightouchhybrid.comIf you enjoyed this episode, you might also enjoy:
Ep. 246 How Do I Run an Online Program with 1:1 Visits? Ep. 247 Should I Start with a Smaller or Larger Program? Ep. 248 How Can I Support Clients in Online Programs Seamlessly? - Se mer
