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In this episode of The Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing large-scale events.
Topics Covered:
AI in Event Tech: How AI personalizes experiences for both attendees and planners.Planner Efficiencies: AI helps streamline content generation and complex reporting for event planners.AI's Role in Event Personalization: Ways AI curates content, improves navigation, and helps attendees maximize event value.AI-Driven Networking: How AI tools could enhance attendee networking by analyzing personal data.Challenges in AI Adoption: Barriers to adopting AI in event tech, such as ensuring security and ethical use of personal data.Future of Virtual Events: How AI will help virtual events deliver personalized and engaging experiences over time.Guest Bio
Michael Sorensen is the Director of Product Management at Cvent, a leading cloud-based event management platform. With over 20 years in the event tech industry, he has worked in various roles, from technical sales to product management, shaping the future of AI in events. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaeljsorensen/.
Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses transform their marketing with AI-driven strategies. Connect with Aby on LinkedIn:
https://www.linkedin.com/in/abyvarma.
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Hosted by Aby Varma, founder of Spark Novus, this episode of The Marketing AI SparkCast features David DeWolf, CEO of Knownwell. They discuss how AI reshapes brand-agency relationships, blending human creativity with AI's efficiency to manage agency collaborations.
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus—a company that partners with marketing leaders to adopt AI strategies —hosts David DeWolf, CEO of Knownwell. The conversation centers around how AI is redefining the brand-agency dynamic, driving a blend of human creativity and AI-driven efficiency.
Topics Covered:
• Brand-Agency Partnerships and AI: AI's role in evolving the brand-agency relationship, blending technology with human creativity.
• Agency Ethics and AI: How AI raises transparency and billing concerns for agencies.
• Communication Exhaust: Exploring how AI taps into “communication exhaust” for insights and the associated privacy concerns.
• Agency Challenges with AI: How AI helps agencies maintain strong client relationships amid operational changes.
• AI-Driven Relationship Management: Differentiating AI-powered relationship management tools from traditional CRM platforms.
David DeWolf is the Founder and CEO of Knownwell, a leader in digital product development and innovation. He is also an angel investor with a deep interest in how AI is transforming agency collaborations. https://www.linkedin.com/in/ddewolf/
Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses navigate the complexities of digital transformation with AI-driven strategies. https://www.linkedin.com/in/abyvarma
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In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises. They discuss practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential of AI in transforming workflows and driving tangible results.
Topics Covered:
Jessica's AI Journey: From leading the Marketing AI Council at VMware to joining Jasper, Jessica shares how her role has evolved to champion AI in marketing.AI adoption in large organizations: Jessica explains how she drove AI adoption at VMware, including challenges like skepticism, governance, and compliance hurdles.AI impact: They discuss how companies like Morningstar, VMware, adidas and more saw significant cost savings, increase in output, time saving, and productivity boosts through AI integration.Strategies for marketers to evangelize AI in their orgs: Jessica provides a roadmap for marketing professionals to champion AI adoption, including building teams, securing executive sponsorship, and defining use cases.Jasper's role as a marketing AI tool: They explore Jasper's capability in scaling content creation and enabling personalized, data-driven campaigns. -
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, hosts Ruth Favela, the AI Marketing Manager at Tomorrow.io. They explore the transformative impact of AI on marketing, focusing on practical applications and strategies for marketers.
Topics Covered:Ruth’s Journey in AI Marketing: Ruth shares her transition from editor to AI Marketing Manager, highlighting her learning process and experiences with AI tools.Defining AI Marketing Manager: Ruth explains the role and responsibilities of an AI marketing manager, emphasizing the integration of AI across all marketing functions.Market Research Using AI: Discussion on leveraging AI for market research, including tools like Spark Toro and Perplexity to gather audience insights and optimize content.Content Marketing Strategies: Ruth outlines her video-first approach to content marketing, using AI tools like ChatGPT, Descript, and Letterdrop for content creation and optimization.Content Repurposing: Tips on maximizing the value of webinar content by repurposing it across various channels and formats.AI in Product Marketing: Ruth talks about using AI for product marketing workflows, including creating sales enablement materials and internal training resources.Quantifying AI’s Impact: Insights into measuring the effectiveness of AI in demand generation, with examples of increased blog output and more.Challenges and Adoption: Ruth discusses the challenges of adopting AI tools and driving their adoption within a team, along with strategies to overcome these obstacles. -
In the latest episode of the Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, explores AI adoption with Ashley Gross, founder of The Prompt Community. This episode provides practical insights for marketers looking to begin their AI journey and leverage AI tools effectively.
Gross shares her path from corporate marketing to founding The Prompt Community, highlighting her early use of AI tools like Jasper during the pandemic. The Prompt Community offers accessible AI education and a supportive network for marketers at various stages of AI adoption.
Key Insights:
Early AI Adoption: Gross began using AI tools to enhance productivity during the pandemic, starting with Jasper for email enhancement and content creation.
The Prompt Community: This platform provides AI education through a subscription model, community events, and direct interactions with AI influencers and founders.
AI in Marketing: Integrating AI tools can save time and boost efficiency in marketing tasks. Ashley emphasizes the importance of understanding AI concepts and practical applications.
Future Trends: Gross predicts AI will continue to transform marketing, with job roles evolving to require a mix of skills enhanced by AI tools.
Gross’s journey offers valuable lessons and actionable advice for marketers interested in AI adoption. Embracing AI can enhance productivity, drive innovation, and ensure competitiveness in the ever-evolving marketing landscape.
Ashley Gross is one of LinkedIn's top voices in AI and the founder of the Prompt Community. She has extensive experience in AI and marketing, having worked in various roles from corporate marketing to startups. Gross is also an educator, helping others integrate AI into their careers
Article by MarketScale
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In this episode of the Marketing AI SparkCast, host Aby Varma, is joined by Mark Demeny, Senior Product Manager at Yext, and John Schneider, Fractional CTO at Chameleon Collective. They delve into the transformative impact of AI on content management systems (CMS) and digital experience platforms (DXP). The discussion covers how AI is driving personalization, automation, and the future of AI-native products, offering marketers actionable insights for navigating this evolving landscape.
Topics Covered:
Introduction to AI in CMS and DXP: Exploring how AI is revolutionizing content creation and user personalization in digital experiences. AI's Impact on Personalization: Discovering how AI makes hyper-personalized experiences accessible for all businesses. Automation and Efficiency: Learning how AI slashes the time and complexity of content creation and development. Market Reactions and AI Integration: Examining early successes and challenges in integrating AI into existing CMS and DXP systems. Future of AI-Native Products: Uncovering the upcoming wave of AI-native products poised to disrupt the digital experience landscape. Headless and Composable Systems: Understanding the power of headless CMS and composable systems in delivering flexible, AI-driven digital experiences. Design to Development Workflows: Seeing how cutting-edge AI tools transform design concepts into functional code faster than ever. Implications for Agencies and In-House Teams: Finding out how AI reshapes team dynamics and the future of digital project management. Broader Market Trends: Grasping the importance of accurate data and governance in staying competitive in an AI-enhanced market. Future of Collaboration: Imagining a world where AI bridges the gap between content creators, marketers, and developers for seamless collaboration.Mark Demeny is a Senior Director of Product Management at Yext, focusing on their content management and adjacent offerings. He has been involved in content management for over two decades, with experiences ranging from consulting to client-side implementation to working at software vendors such as Sitecore, Optimizely and Contentful.
John Schneider is a fractional Chief Technology Officer at Chameleon Collective who has spent his career helping leading brands digitally transform customer experiences, specifically through the use of Digital Experience Management Platforms like Adobe Experience Manager, Sitecore and Optimizely.
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In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Jodi Daniels, the Founder and CEO of Red Clover Advisors. Spark Novus is a consultancy specializing in strategic AI adoption in marketing, while Red Clover Advisors is a privacy consultancy firm dedicated to helping businesses navigate complex data privacy laws and strategies. Together, they explore the critical intersection of AI, ethics, and privacy in marketing. As AI continues to evolve rapidly, marketing professionals are increasingly confronted with the need to balance innovation with customer privacy and ethical considerations. The discussion centers on how marketers can responsibly harness AI's potential while ensuring they protect customer data and maintain trust. Jodi offers her expert insights, drawn from her extensive experience in helping companies implement privacy-conscious marketing strategies.
Topics Covered:
Ethical and Privacy Considerations in AI Adoption: Exploring how marketers can implement AI technologies ethically while respecting customer privacy. Balancing Innovation with Customer Privacy: Strategies for integrating cutting-edge AI solutions without compromising on customer data protection. Impact of Data Privacy Laws on Marketing: Understanding the implications of data privacy regulations for marketing strategies. Building Consumer Trust: How transparency and ethical practices in AI usage can enhance trust between marketers and customers. Future of AI in Marketing: Discussing the evolving role of AI in marketing and the challenges and opportunities it presents. Practical Tips for Marketers: Offering actionable advice for marketing teams looking to adopt AI responsibly.Jodi Daniels, Founder and CEO of Red Clover Advisors, is a Certified Information Privacy Professional with over 25 years of experience in privacy, marketing, strategy, and finance. She is a national keynote speaker, co-host of the "She Said Privacy / He Said Security" podcast. She is also a co-author of the Wall Street Journal and USA Today bestseller, “Data Reimagined: Building Trust One Byte at a Time,” and a member of the IANS Faculty. Her insights have been featured in major publications including The Wall Street Journal, The Economist, Forbes, and Authority Magazine. Jodi holds an MBA and BBA from Emory University and lives in Atlanta. Learn more at https://redcloveradvisors.com/our-team/jodi-daniels/
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In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing talent recruiting agency. Together, they delve into the transformative impact of artificial intelligence on marketing careers, discussing how AI's advancement is reshaping the industry. As AI continues to advance at an unprecedented pace, marketing professionals find themselves at the forefront of a significant shift, navigating both the opportunities and challenges it presents. The conversation focuses on how AI is reshaping marketing careers, altering job definitions, and influencing recruitment strategies. Matt offers his expert insights into the evolving landscape, drawing from his extensive experience in connecting brands with top talent in marketing, digital, creative, and advertising sectors.
Topics Covered:
The Role of AI in Marketing Careers: Exploration of how artificial intelligence is changing career paths for marketing professionals. Recruitment Strategies in the Age of AI: How recruiters and marketing leaders are adapting to the increased need for AI literacy among marketers. Impact on Marketing Job Definitions: Discussion on the new skills and job definitions emerging as a result of AI integration into marketing. Adapting to AI Advances: Insights into how marketing professionals can prepare for and adapt to the rapid advancements in AI technology. AI's Influence on Recruitment Processes: Matt Gill shares his perspective on how AI tools and technologies are transforming the recruitment industry. Practical Advice for Marketers: Strategies for marketers to remain relevant and competitive in an AI-driven industry landscape.For nearly 13 years, Matt Gill has steered MICA Consulting Group, a boutique national marketing talent recruiting agency, as its visionary Founder and Managing Partner. With deep insight and a strategic approach, he has propelled MICA to the forefront, expertly matching exceptional talent with businesses and fostering teams that lead innovation and success.
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As artificial intelligence continues to evolve, it’s no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AI’s capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies. Companies utilizing AI for prospecting have seen a measurable uptick in efficiency, with documented case studies showing up to a 50% lift in appointments and lead generation.
What is the future of sales and marketing in an AI-driven world?
This podcast episode of the Marketing AI SparkCast features host Aby Varma, a seasoned B2B marketing leader and founder of strategic AI marketing adoption consulting firm, Spark Novus, in conversation with Matt Millen, the co-founder & president at Regie.AI, explore the transformative effects of AI on sales and marketing teams.
Essential takeaways from the conversation:
• AI’s role in accelerating customer acquisition and its direct impact on the top-line
• How AI-driven prospecting is leading to higher engagement rates and prospecting sentiment
• The journey from simple automation to sophisticated AI automation in the sales process
Matt Millen brings a wealth of experience to the table. Starting his sales journey in 1987, Millen has witnessed firsthand the infusion of technology into sales, evolving into an AI-pioneering entrepreneur. His achievements include solving the challenge of creating content at scale and establishing Regie.AI as a leader in AI-powered sales and marketing.
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A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution.
In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution of AI inside marketing teams. Englebretson's insights are crucial for staying competitive in an ever-evolving landscape where technology meets creativity. He emphasizes the importance of starting with the basics and gradually integrating AI into marketing functions to enhance efficiency and customer experience.
Englebretson's path from a marketing and economics student to an AI entrepreneur illustrates the transformative potential of AI in marketing. His company, Elynox, aids businesses and academia in delegating complex tasks to AI engines, showcasing the practical applications of AI beyond theoretical discussions. His passion for democratizing AI, one dream at a time, resonates throughout the episode, offering listeners a glimpse into the future of marketing, where AI plays a central role.
This episode of the Marketing AI Sparkcast is an invaluable resource for marketing professionals navigating the complexities of AI adoption. It highlights the steps to introduce AI within marketing teams, addresses ethical considerations, and stresses the importance of strategic problem framing. Englebretson’s experience as an educator and entrepreneur provides a unique perspective on leveraging AI to enhance human interaction and build audience trust.
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Exploring the dynamic intersection of technology and creativity, this episode of the Marketing AI Sparkcast shines a light on the revolutionary role of artificial intelligence in podcasting. As podcasts emerge as a pivotal medium in the digital arena, the episode delves deep into the ways AI is reshaping the landscape of audio content.
Host Aby Varma engages in an insightful discussion with A. Lee Judge, the co-founder and CMO of Content Monster. The conversation centers around AI's significant influence on podcast production and distribution. It covers various facets of AI in podcasting, from its impact on content creation and audience engagement to its potential to disrupt the industry. It offers a comprehensive look at how AI tools are being integrated into the podcasting process and the wider implications for digital media as a whole.
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This episode of the Marketing AI Sparkcast, hosted by B2B marketing leader Aby Varma, features an in-depth discussion with Nick Kljaic, CEO of AskHandle, on the role of AI-powered chatbots in marketing. Kljaic, with a rich background in finance and entrepreneurship, sheds light on the intersection of AI technology and marketing efficiency.
They delve into the development of chatbots, tracing their journey from simple, pre-programmed replies to sophisticated AI-based conversational tools capable of emulating human interactions. The discussion encompasses areas such as tailoring AI chatbots to meet distinct business requirements, addressing ethical considerations and data privacy in the realm of AI, and contemplating AI's role in both business and personal realms. This episode is a wealth of information for anyone fascinated by the convergence of AI, marketing, and enhancing customer engagement.
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Everyone knows artificial intelligence (AI) is reshaping industries, but where does marketing fit into the puzzle? Integrating marketing strategies with AI is no longer futuristic but a present reality. With a staggering growth trajectory, Statista projects AI will reach a global market value in marketing of $107.5 billion by 2028. This explosive growth raises a critical question: How can marketers harness the power of AI to stay ahead in a rapidly evolving digital landscape?
This core question forms the basis of conversation for the latest Marketing AI SparkCast episode hosted by Aby Varma, a seasoned B2B marketing leader. Dive into the future of marketing with this electrifying and fun episode as Varma, joins forces with Austin Distel from Jasper AI, unveiling the transformative power of AI in marketing. Discover how AI reshapes content creation and strategy. Also explore some of Jasper AI's cool capabilities as an AI copilot for marketing teams to help them achieve high-quality, brand complaint acceleration of campaigns, content, SEO, and social projects. Hear Austin’s perspective on ethical AI use and future trends that could redefine your marketing playbook. Perfect for marketers, tech enthusiasts, or anyone curious about AI's impact on business – this episode is a must-listen!
Key Points of Discussion:
Distel shares his insights into how AI is revolutionizing marketing, from automating mundane tasks to enhancing creative processesPractical tips and strategies for integrating AI into marketing workflowsThe ethical implications of AI and future trends in this dynamic fieldAustin Distel is a tech entrepreneur, investor, and speaker based in Austin, Texas. Founders and marketers frequently bookmark his content to learn how to implement AI tools for scaling up marketing across various channels. He was a part of Jasper AI's founding team, serving as the Chief Marketing Officer (CMO) during their launch in January 2021.
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AI has been gradually changing the landscape of event technology at a very rapid pace. In an industry where staying ahead of technological trends is crucial, AI's impact on marketing and event management has become increasingly significant. As witnessed in the rise of account-based marketing and enhanced personalization, AI is effectively reshaping how events are organized and experienced. As a result, this transformation now raises critical questions about the future of event technology and the role AI will play in shaping attendee experiences and event outcomes.
On the latest episode of "The Marketing AI SparkCast," host Aby Varma had a conversation on the subject with Victor Kippes, CEO of Validar Incorporated and a recognized leader in event technology. Their discussion revolved around the ways AI is revolutionizing event management and marketing. THey also focused on its applications in creating more personalized and efficient experiences for attendees and organizers alike.
A few highlights of Varma and Kippes’ conversation include:
AI's role in account-based marketing and its impact on sales and marketing strategies.The application of AI in large, complex events for enhanced attendee navigation and engagement.The potential of AI in assisting event producers with data analysis and demonstrating ROI.Victor Kippes has over two decades of experience in sales and marketing. He is also a 2023 awardee of EventX's 50 Most Influential Event Technology Professionals and has a wealth of knowledge in the field. His insights into the integration of AI in event technology is demonstrated by his thorough understanding of the challenges and opportunities in the industry.
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In an ever-evolving digital landscape, the Marketing AI Sparkcast looks inside AI’s transformative role in MarTech (marketing technology). Host Aby Varma, a B2B marketing leader, engages with Anita Brearton, Founder & CEO of CabinetM, to discuss the seismic shifts AI is triggering in MarTech.
The episode promises an in-depth exploration of AI's burgeoning role in MarTech, with insights from Anita Brearton's rich experience in high-tech marketing and CabinetM’s extensive data on MarTech innovations. Brearton shares her expertise on AI's explosive growth in 2023, particularly in generative AI across various mediums, and its implications for organizations managing MarTech stacks.
The influence of AI in marketing technology has skyrocketed in 2023, as outlined in CabinetM's recent MarTech Innovation Report. With 75% of MarTech investments attributed to AI, the industry is on the cusp of a revolution. This episode unveils these trends, discussing how AI advancements, such as generative AI and enabling technologies, are reshaping marketer's strategies and the vast potential of AI in personalizing customer experiences. Anita Brearton, a seasoned marketer, elucidates the implications of AI's integration into marketing technologies, the necessity of policies around generative AI use, and the paramount importance of quality data for AI's efficacy in marketing. The conversation delves into the explosion of generative AI products, the industry's investment patterns, and the new dynamics within organizations spurred by AI's rapid development. Brearton emphasizes the need for marketers to embrace AI, not just as a tool for efficiency but as a catalyst for creativity and innovation. As AI permeates the MarTech landscape, marketing teams must adapt with an eye on harnessing its power responsibly and strategically.
