Episoder
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Did you see it??
Mr. Beast’s internal YouTube doc was LEAKED. Yes. The very doc he would use to onboard and get his team up to speed was LEAKED.
And there are so many gems in it that can apply directly to our job as Marketers. So let’s check them out, hit playyyyy.
As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level!
00:43 Lesson 1: Results Drive Success, Not Effort
03:06 Lesson 3: Lean Into Data Hard
04:42 Lesson 4: Creativity Beats Big Budgets
07:48 Lesson 6: Storytelling Equals Retention
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Looking for innovative ways to stand out in your content marketing?
In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.
Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.
Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live
00:00:05 - Co-founder of Lavender Talks Email Marketing and Community
00:03:49 - Building a Community-Driven Tech Company
00:05:31 - Building Community on LinkedIn: Tips and Tricks
00:15:05 - Playing to Your Strength: The Key to Successful Events
00:18:20 - Innovate Your Content with Familiarity
00:26:47 - Standing Out in a Commodified Content Market
00:33:39 - The Annoyance of Gated Content
00:38:20 - Connect with Lavender on LinkedIn
00:39:51 - How to Stand Out in Marketing
Follow Will:
LinkedIn: https://www.linkedin.com/in/williamallred/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Mangler du episoder?
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Failure is a necessary teacher.
Failing fast, documenting takeaways, and PIVOTING, in this Bathroom Break, Jay and I (Daniel Murray) break down how to embrace failure in Marketing.
From multiple failed social media attempts to new virtual event segments that flopped, learn what we did wrong so you don’t make the same mistakes LOL.
00:33 Discussing Failures and Lessons Learned
03:41 Importance of Failing Fast and Pivoting
05:56 Sharing and Documenting Mistakes
09:11 Fun Debate: Sharing Food at Dinner
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
There are 830M users on LinkedIn, but only 1% create content regularly.
Why? They do NOT know where to start.
Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%.
Go grab your AirPods.
00:38 Expertise in Your Niche
01:35 Developing a Unique Point of View
02:29 The Importance of Consistency
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.
Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.
Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live
00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy
00:12:22 - The Art of Building a Go-to-Market Strategy
00:13:01 - Finding Product Market Fit and Go-to-Market Strategy
00:15:46 - The Challenges of Implementing a Product
00:18:33 - Scaling Your Product: Foundation First
00:24:32 - The Power of Content Marketing
00:29:57 - Expertise Drives the Best Content
00:33:57 - Paid Advertising: Testing Messaging Strategies
00:38:21 - Invest in Demand Generation for Marketing Success
00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible
Follow David:
LinkedIn: https://www.linkedin.com/in/davidmalpass/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course.
Just kidding.
Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy.
Hit play during your bathroom break, Marketing Bestie.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down.
If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you.
Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer.
Let’s get into it.
00:32 Rethinking Employee Performance
02:30 Secrets to Hiring Great Talent
16:28 The Role of Executive Assistants
20:50 Delegating Access and Security
23:26 Changing Mindsets on International Hiring
25:17 Finding Specialized Roles
26:02 Effective Hiring Strategies
30:31 Hiring Philosophy: Focus on Strengths
Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live
Follow Kasim:
LinkedIn: https://www.linkedin.com/in/kasimaslam/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B.
Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment.
And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years…
So let’s hear him out.
02:24 The Concept of Edutainment in Marketing
05:03 Creating Engaging Fictional Content
11:57 B2B Marketing Done Right
17:04 The Importance of Serialized Content
33:20 Final Thoughts and Takeaways
Follow Ian:
LinkedIn: https://www.linkedin.com/in/ianfaison/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Ok so… real confession…I may not have a prize for you Marketing Bestie, except for a little nugget of Marketing gold called urgency.
How do you make your messaging appear urgent, even if it’s really not? And how can you leverage the artistic powers of a good time crunch to boost user response? Jay and I break down everything you need to know about this vital tactic before things get a bit spooky and I dive into tales of the great beyond.
Yeah. Tune in to find out what that’s about.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.
So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?
Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.
Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.
If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep!
00:00:03 - Building Authority on LinkedIn with Mark Young
00:02:24 - The Power of LinkedIn for B2B Companies
00:12:39 - How to Succeed on LinkedIn
00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content
00:17:11 - Authentic Writing Tips for LinkedIn
00:21:42 - Optimizing Your LinkedIn Profile Picture
00:28:37 - The Power of a Good Hook in Content Marketing
00:36:49 - Mastering Engagement on LinkedIn: Key Strategies
00:42:32 - The Power of Images in Marketing
00:45:11 - How to Grow Your LinkedIn Network
00:45:46 - The Power of LinkedIn for Career Transformation
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/
Follow Mark:
LinkedIn: https://www.linkedin.com/in/markpjung/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips.
This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand?
Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
You’re a B2B Marketer? Cool.
This episode is a must-listen for you if you want your content to drive real results. The importance that expertise and passion play in successful content, a can’t-miss step BEFORE hitting publish, and the key to building trust on socials (which will shock you).
We’re turning our B2B content from forgettable to impactful within 5 minutes today. Click play or stay stale on socials.
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Brand Marketing vs. performance Marketing, how do you find the balance??
I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love).
Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice.
00:00 Introduction and Guest Welcome
00:17 Nicole's Journey into Marketing
02:06 Building Ollie's Brand Identity
06:04 Balancing Brand and Performance Marketing
12:46 Ollie's Ice Cream Collaboration with Van Leeuwen
23:14 Challenges in Building a Brand
Follow Nicole:
LinkedIn: https://www.linkedin.com/in/nicolemangino/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
There are no more original ideas. But don’t let that stop you from creating new content.
Jay and I talk about what to do during a creative drought and how to come up with new ideas, even when you feel like you’re running on empty. Learn how to scour the internet for endless inspiration and put a new spin on old ideas.
Plus, find out why Twitter and Reddit are two of the most valuable tools in your Marketing arsenal.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications?
Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it?
Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand.
What else is on my list? Just push play to find out!
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Creating your personal brand isn’t as hard as you might think.
Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think.
In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s way more than you might think.
Seriously, these secrets shouldn’t be gatekept any longer– I want all of my Marketing Besties to replicate my success. Now, get out there and start posting because I seriously can’t wait to see you at the top of the algorithm one day. 😉
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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He’s one of the geniuses behind Complex's many viral successes including Hot Ones, Sneaker Shopping and GOAT Talk. Meet Moksha Fitzgibbons, President of Complex and overall master of media.
Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. How has Complex remained the consistent platform for discovering talent and engaging with Millennial and Gen Z?
Plus, find out the one marketing hill that Moksha would never, EVER compromise on and why maintaining credibility and authenticity is crucial for any brand.
00:00:02 - Developing Passionate Media Shows with Moksha
00:08:52 - Designing Viral Vertical Video Content
00:14:13 - Focus on Marketing to Millennials and Gen Z
00:18:28 - AI Partnership with Dodge: Creative Brilliance
00:29:17 - Protecting Consumer Relationships in Marketing
Follow Moksha:
LinkedIn: https://www.linkedin.com/in/moksha-fitzgibbons-a096bb5/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
So you’re trying to grow your LinkedIn page but don’t know how to get to that 1 million follower mark?
Don’t worry— with these five simple tricks that helped me gain my first million, you can get there too! Learn how timing, content optimization, and compelling images can drive your follower count and land you the reach you need to succeed.
Tune in now!
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
If no one’s left a review on your product, will anyone be there to buy it?
Social proof is everything. After all, you wouldn’t choose an Uber driver with zero ratings, would you?
Jay and I break down the importance of social proof and explain how you can get more of it. How should you be using social proof to your advantage?
NGL, but… these tips might actually surprise you!
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Tired of your social media being a ghost town?
Then it's time to unleash the power of the meme. Join us as we dive deep into the world of meme marketing with Aidan Brannigan, the social media wizard behind The Marketing Millennials.
What are his secrets to turning viral jokes into serious points of engagement that drive brand awareness? Aidan’s spilling the tea on everything from meme creation to managing multiple social media platforms and tackling the age-old question of quantity vs. quality.
Get ready to level up your social media game.
00:00:07 A No-BS Marketing Podcast
00:01:48 From Intern to Marketing Millennials Frontman
00:04:32 Why Memes Are Great for Branding
00:08:16 How to Make Memes
00:09:54 The Millennial Mindset
00:14:43 How To Manage Multiple Social Media Accounts
00:23:41 How to Write Content Well (For Gen Zers)
00:28:49 A Marketing Hill to Die On
Follow Aidan:
Twitter: https://www.twitter.com/branniganaidan
LinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
- Se mer
