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Today's guest is LA based musician Kasey Holt. A classical violinist, Kasey followed her curiosities and found herself in the realm of jazz music where she was challenged to improvise on her violin - something that felt foreign as a classical musician. But with that experience, she was able to start hearing her own voice, permitting her to think and feel outside of the box, using music as her expressive vehicle. By acknowledging and honoring her true feelings, she was able to write and record a personal album called "Letting."
Kasey's story is raw, real, and incredibly deep. Tune in to this week's episode to learn why facing your inner truths - the good, the bad, and the ugly - is the key to creating music from the heart. -
What happens when your "big career dream" changes?
Tune is as Co-Host Clair Condit shares her personal story of how her big dream changed not once, but twice, and the health-scare wake-up call that made her see things differently.Learn more about The Marketed Musician and the Musician on Purpose Podcast at https://themarketedmusician.com/.
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We're kicking off the new season (and podcast!) with co-host Allie Tyler's personal story of how one diagnosis completely changed her life. After getting nodules and losing her voice for an extended period of time, Allie surrendered to the halt of her classical vocal career by redefining success and taking new leaps of faith. If you've been feeling confused, heartbroken, or curious about whether to make a shift in your music career, this episode will inspire you to find the beauty in the struggle and align success with what brings you the most joy.
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Starting in Season 4, The Marketed Musician Podcast is now the Musician on Purpose Podcast!
Tune in to learn all about this shift in the podcast content, schedule and how you (yes, YOU!) can apply to be a guest on a future episode!
Want more? Take the Market with Confidence Quiz (https://themarketedmusician.com/quiz/) to find out exactly which stage you are in and what to do next. After you get your results, you'll receive a personalized guide with customized action steps.
Little secret: take the quiz to receive 40% off the weekend workshop that corresponds with your stage. And trust us when we say - this is a crazy good deal! -
Tired of hearing that it's all about "who you know" in the music industry? On today's bonus episode of Season 3, we are joined by Seth Hanes - musician, marketing consultant, and author of Break Into the Scene.
Tune in to hear as we chat about networking, marketing, and how working musicians can grow their side hustle organically. We demystify the "who you know" myth by sharing tips and tricks on how to build your reputation so much that you'll be the go-to musician to getting hired.
Forewarning: You may have multiple "a-ha" moments and be frequently saying, "why didn't I think of that?" This episode is filled with a whole lot of marketing nuggets of wisdom!
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On this season of the podcast, we’ve been talking about different ways to create your own opportunities as a musician. We’ve looked at active and passive offerings. Online and offline offerings. And a combination of services and products.
Today, we’re going to talk about an offering that, over time, can become passive and can be sold both online and offline. And that is: instruction manuals!
Tune in to learn more about the types of instruction manuals or books you could create as a musician, who you could create them for and which platforms (online and offline) you can use to promote and sell your finished product.
Want to take your marketing to the next level? Discover your next step by taking our free Market with Confidence Quiz at https://themarketedmusician.com/quiz/
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Social media is a HOT topic for musicians! But sometimes the "how" behind it all can be a bit confusing, especially if you're using social media to represent yourself as a teacher.
When we first met Rachel and Neil of Chili Dog Strings online, we were super impressed with how they were using Facebook, Instagram and YouTube to connect with their students (and other teachers!) online, which is why we're SO excited to introduce you to them on today's podcast episode.
Rachel and Neil are so thoughtful about how and why they use social media to build their community for Chili Dog Strings, and we had an absolute blast chatting with them!
We dive into...
Their backgrounds + how they met The story behind the Chili Dog Strings brand (hint: Chili is their adorable dog!) The types of content they share on Facebook, Instagram and YouTube How they get their students and parents on board with sharing photos and videos from lessons on social media Online and offline tactics they've used to build their teaching studio and attract over 60 new students within their first year of moving to a new city How teachers can use email marketing to engage with current and prospective studentsWe cover a TON of helpful info in this fast-paced interview!
If you're a private teacher or are wanting to build your teaching studio, don't miss this insightful interview! It's a bit longer than usual, but every minute is dripping with wisdom from these two expert teachers!
In case you missed the Facebook Live conversation, you can catch the video replay over on The Marketed Musician Facebook page or tune in to hear the audio version on this week's podcast.
P.S. Want to take your marketing to the next level? Discover your next step by taking our free Market with Confidence Quiz at https://themarketedmusician.com/quiz/
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Full disclosure: we went into this interview with pianist Jonny May thinking we'd be chatting about tactics. (You know, the "how" behind Jonny's incredibly successful marketing strategy.)
Between starting his career as the youngest Disneyland pianist ever at age 18, creating new gig opportunities that led to a restaurant owner purchasing a grand piano just for him to come play, and launching his online teaching site, www.pianowithjonny.com, there is clearly much to learn from this classically-trained, ragtime-loving pianist!
But instead of talking tactics, we dug into all things mindset, resilience and service behind what it takes to build a successful career as a musician.
And here's why: without this foundational mindset and service-based approach to business, nothing else matters.
Jonny was 110% speaking our language when it comes to having the courage to step out there and create your own opportunities as a musician, and we seriously loved every minute of this inspirational and example-filled conversation!
One of our favorite quotes from Jonny is that as musicians, we're essentially "helping people help people."
That's the power of music! And with all the craziness that goes on in this 21st century world of ours, we are truly blessed to be able to give back through what we offer the world as teachers and performers.
Yes, there are absolutely certain strategies and marketing tactics that will help you achieve your goals faster and more efficiently. But it's that heart of serving others that helps you make an impact, which in turn will fuel the success of your marketing efforts and your career. It's a beautiful thing!
In case you missed the Facebook Live conversation, you can catch the video replay over on The Marketed Musician Facebook page or tune in to hear the audio version on this week's podcast.
Either way, we hope you'll set aside about 35 minutes to enjoy this inspirational conversation!Last week, we also announced several new offerings at The Marketed Musician, including 3 Weekend Workshops for each of the 3 stages of marketing and a free quiz that'll help you discover which stage of marketing you're currently in! (Hint: there's a special surprise for quiz-takers only!)
You can take the quiz at: https://themarketedmusician.com/quiz/
To listen to all our podcast episodes and find even more resources to help you authentically market yourself as a classically trained musician, visit https://themarketedmusician.com/.
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Calling all teachers! This week on the podcast, we’re covering step-by-step how to plan a workshop or a full-length program for your teaching studio!
This episode is dense with examples and step-by-step checklists to help you make your next workshop or program a successful one!
If you're a teacher looking to ramp up your teaching roster for the fall semester, hosting a free workshop for local students can be an excellent way to market what you have to offer as a teacher in your community.
This week, we're also announcing several new offerings at The Marketed Musician, including 3 Weekend Workshops for each of the 3 stages of marketing and a free quiz that'll help you discover which stage of marketing you're currently in! (Hint: there's a special surprise for quiz-takers only!)
You can take the quiz at: https://themarketedmusician.com/quiz/
To listen to all our podcast episodes and find even more resources to help you authentically market yourself as a classically trained musician, visit https://themarketedmusician.com/.
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This week on the podcast, we’re talking directly to the teachers out there about Skype lessons!
We’re discussing two segments in this episode:
The purpose around Skype lessons The actual tech tips and setup for the Skype lessons themselvesIf you've ever thought about the possibility of offering Skype lessons, then this is the episode for you!
To listen to all our podcast episodes and find even more resources to help you authentically market yourself as a classically trained musician, visit https://themarketedmusician.com/.
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Join us for a very special live interview with Joe Buono from Melodica Men as we chat about how he and Tristan have paved the path to mainstreaming the melodica with entertaining videos of orchestral arrangements!
We also chat about how Melodica Men have built a following of over 50,000 fans on Facebook and how this has influenced their ability to sell their arrangements straight from their website.
Don't miss this informative and entertaining interview!
To listen to all our podcast episodes and find even more resources to help you authentically market yourself as a classically trained musician, visit https://themarketedmusician.com/.
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Let's get digital, di-git-tal!! With digital audio products, that is! ;-)
Today, we're breaking down digital audio products that teachers, performers and composers/arrangers can sell to make a little extra income on the side. If you're a musician and you have a website, then this is absolutely something that you can do.
Tune in to hear all of the digital audio product possibilities that you could create to up your impact and income as a musician!
To listen to all our podcast episodes and find even more resources to help you authentically market yourself as a classically trained musician, visit https://themarketedmusician.com/.
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When it comes to creating your own opportunities, new income streams often start as a "side hustle." In this episode, we're breaking down how classical musicians can up their side hustle game by creating, curating or promoting products.
From instrument accessories to swag for your merchandise table at concerts, we're covering it all!
Tune in to hear all the juicy details!!
To listen to all our podcast episodes and find even more resources to help you authentically market yourself as a classically trained musician, visit https://themarketedmusician.com/.
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We're back with a brand new season of The Marketed Musician Podcast, and we're so excited to use this intro episode to share the big theme behind Season 3 (drum roll included!) and break down some of the core concepts we'll be covering this season!
We'll also share some updates about how we're shaking things up a bit this season with some amazing guests and a brand new segment of the podcast that'll help you take action on what you're learning.
So, tune in to hear all the juicy details!!
To listen to all our podcast episodes and find even more resources to help you authentically market yourself as a classically trained musician, visit https://themarketedmusician.com/.
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We're taking a short break between seasons 2 and 3 to bring you one more of our most popular interviews from Facebook Live! This week, we’re sharing the incredible conversation we had about social media for classical musicians with baroque cellist, Emily Davidson!
During this value-packed conversation, we discuss how to use Instagram, YouTube and sites like Patreon and GoFundMe to turn your work online into another revenue stream. You're sure to have tons of "AH HA!" moments from this amazing conversation with Emily!
You can learn more about Emily's work over at www.emilyplayscello.com.
To learn how you can use social media (and more!) in your career, get your free Fearlessly Visible Workbook over at https://themarketedmusician.com/fearlessly-visible/.
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This week and next week on the podcast, we're taking a short break between seasons 2 and 3 to bring you two of our most talked about interviews from Facebook Live! This week, we’re sharing the incredible conversation we had about marketing mindset with Dana Fonteneau!
If you haven’t heard this conversation yet, we promise it’s worth every minute of your time! Dana has combined her career as a professional musician with a counseling degree to create her practice called The Wholehearted Musician.
This is one of our favorite interviews we did during season 2, and we know you’re going to love it! You’ll hear about concepts like:
Understanding your “why” behind your “what” How to get out of a “scarcity mindset” or feeling like you’re not enough What it means - for YOU - to be fulfilled as a musician Learning to listen to feedback from your raving fans How to decide if you should go back to school or not How to make a decision if you don’t have a gut feeling about it And SO much more!!To learn more about how you can use these forms of marketing (and more!) in your career, get your free Fearlessly Visible Workbook over at https://themarketedmusician.com/fearlessly-visible/.
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“Get On Stage!” might seem like a vague title, but it’s actually spot on because today we’ll be covering the ins and outs of hosting a masterclass, sectional, workshop, or even a performance or recital.
These can be incredible ways to authentically get in front of new people to turn them into future students, audiences and fans! But there are some key aspects you need to consider, like...
What boundaries will you set when it comes to working or performing for free? And, how will you calculate the ROI of these free performances to figure out which opportunities will have the biggest impact on your goals?We're sharing tons of actionable tips and examples in this episode, so be sure to tune in!
To learn more about how you can use these forms of marketing (and more!) in your career, get your free Fearlessly Visible Workbook over at https://themarketedmusician.com/fearlessly-visible/.
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Have you struggled with getting plugged into the music scene of a new city? Or would you like to become more visible and boost your marketing efforts by doing what you do best?
Great! Because today we're talking about the benefits of increasing your visibility, network and reputation as an artist by either performing in local community ensembles or taking a leap of faith to start your own ensemble!
Tune in to hear the benefits of playing in these two types of ensembles and how you can make the most of them in your career.
To learn more about how you can use these forms of marketing (and more!) in your career, get your free Fearlessly Visible Workbook over at https://themarketedmusician.com/fearlessly-visible/.
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In today’s episode, we're breaking down the how-to's of some "old school" marketing materials to help you connect with your audience off-line. Specifically, we'll cover:
Business cards Flyers Handwritten lettersWe're talking about what should go in them, when they should be used, and we're giving you tons of bonus tips to help you make the most of these "old school" marketing materials.
To learn more about how you can use these "old school" forms of marketing communication, get your free Fearlessly Visible Workbook over at https://themarketedmusician.com/fearlessly-visible/.
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Whether you’re trying to grow your teaching studio, attract more audiences or book more gigs, being able to authentically network and collaborate with others is a crucial skill set to have.
And so often, whenever we ask the question of, “How do I make it in the music industry?” ...the number one response musicians get is the infamous answer of, “It’s all about who you know.”
But getting to know the right people doesn't have to be some mysterious concept, which is why in this episode, we’re talking about the basics of networking and collaboration and what those mean for your music career.
Tune in to learn about two key mindset shifts that make ALL the difference when it comes to authentic networking PLUS some creative ideas that you can use as a teacher or performer to up your networking game.
Then, to learn more about confidently increasing your visibility as a musician, grab your free Fearlessly Visible Workbook over at https://themarketedmusician.com/podcast/.
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