Episoder
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In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importance of maintaining in-person interactions.
We explore the challenges of executing new ideas, the significance of introducing new programming blocks effectively, and the strategic considerations behind social media presence. The conversation also delves into the traits that distinguish high performers in the fitness coaching industry, emphasizing discipline, accountability, and the willingness to work during unsociable hours.
Timestamps ;
00:00 Introduction and Team Dynamics
01:45 Reflections on Coaching Fitness Clients
06:14 Overcoming Doubts in Idea Execution
09:10 Introducing New Programming Blocks
14:17 Social Media Strategy: New Accounts vs. Existing Accounts
17:23 Traits of High Performers in Fitness Coaching
18:27 Understanding Metrics and Personal Branding
21:25 Proudest Gym Achievements and Performance Focus
22:56 Essential Skills for Online Business Success
27:40 Overcoming Self-Doubt and Taking Action
32:12 Improving Email Open Rates
35:25 Client Challenges and Feedback Mechanisms
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Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches.
Recently the crippling overwhelm and comparison to other coaches has affect quite
a few mentee's that we work with.
Therefore, we came up with a 30 day content challenge for coaches to give them a kick up the ass, and get momentum and action taking to a whole new level.
It is completely FREE and any coach can join.
We kick off on the 30th June.
The 30-day social media challenge aims to boost consistency for coaches.
Repetitions in posting help build confidence and efficiency.Coaches often struggle with overthinking their content.Finding one's voice is crucial for effective engagement.Community support can motivate coaches to take action.Client check-ins should focus on key areas for improvement.Scaling a coaching business requires reevaluating service delivery.Reactive changes to pricing or services can be detrimental.Reflecting on client loss can provide valuable insights.Consistency in social media can lead to better client interactions.Want to join?
Simply join the free Facebook group here
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Mangler du episoder?
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Recording from our live workshop for coaches and PT's on how to Sell without feeling sales.
If you're someone who struggle with asking for money, has no structure to their sales calls, and wants to feel at ease and confident with the process ... this is definitely the one for you.
If you prefer to watch along with the slide, you can do here by watching on YouTube
Timestamps;
00:00 Introduction to Coaching and Sales Framework
03:04 Understanding the Sales Process
05:47 Mindset and Self-Awareness in Sales
09:11 Active Listening and Building Trust
12:03 Marketing and Overcoming Objections
14:48 Communication Styles and Techniques
18:14 The Importance of Open Questions
20:55 Gathering Information Effectively
23:52 Creating a Comfortable Environment for Consultations
26:50 Using Past, Present, and Future in Goal Setting
37:09 Understanding the 'What' and 'Why' of Goals
40:36 Identifying Barriers and Challenges
45:58 The Bridge Model: Connecting Goals and Solutions
49:06 Setting Strong Goals: The Importance of Emotional Anchors
55:22 Breaking Down Belief Barriers
01:00:22 Collaborative Solutions: Building Programs Together
01:04:01 Final Thoughts: Confidence in Coaching and Selling
Any questions, or if you'd like the resources to go with, drop us an email here > [email protected]
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Summary
In this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity. They explore considerations for moving gyms, prioritizing tasks, maximizing client engagement through group chats, and the importance of email marketing. The conversation also touches on managing inquiries when capacity is full, maintaining productivity, and establishing efficient coaching systems. In this engaging conversation, the hosts explore a variety of topics ranging from the light-hearted debate of whether cereal qualifies as soup to the more serious discussions on time management, the integration of AI in business, effective lead generation strategies, and the financial stability of self-employed professionals. Each segment offers valuable insights and practical advice for listeners navigating these themes in their own lives and careers.
Chapters
00:00 Introduction to the Shit House Podcast
02:55 Considering a Gym Move: Key Factors
06:01 Prioritizing Tasks and Projects
08:53 Maximizing Client Group Chats
11:52 The Value of Emails in Business
15:00 Keeping Inquiries Warm When Capacity is Full
18:00 Managing Productivity and Motivation
24:05 Starting a Personal Training Business in a Gym
26:59 Coaching Systems for Efficiency
31:20 Cereal: Soup or Not?
33:30 Time Management in Business
37:18 Embracing AI in Business
44:38 Lead Generation on the Gym Floor
51:36 Financial Stability as a Self-Employed Professional
Takeaways
Consider client accessibility when moving gyms.
Evaluate the positives and negatives of a gym change.
Identify what drives the decision to change gyms.
Prioritize tasks based on urgency and importance.
Engage clients in group chats to foster community.
Emails are a valuable communication tool for businesses.
Provide value in emails to avoid them being seen as junk.
Keep inquiries warm with low-barrier offerings.
Recognize that productivity levels will fluctuate.
Establish systems to automate routine tasks. Cereal is not considered a soup due to its cold nature.
Effective time management involves understanding task durations and prioritizing accordingly.
AI can significantly enhance business efficiency and should be embraced.
Lead generation should be viewed as a service to help others, not just a sales tactic.
Financial stability as a self-employed individual requires understanding personal finances and managing income effectively.
Regularly reviewing the effectiveness of marketing strategies is crucial for success.
AI tools can assist in content creation and organization, but should not replace personal creativity.
Customer service in a gym setting should be approached with a mindset of helping others.
Self-employed individuals can achieve financial stability with the right strategies and mindset.
Living within one's means is essential for financial health, regardless of income level.
PS If you got the end of the episode, email us the phrase from sky!!! [email protected]
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In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying true to one's values in business. The hosts share personal anecdotes and insights, creating a relatable and engaging dialogue for listeners.
Chapters
00:00 Introduction and Welcome Back
02:53 Relaxing In-Person Lead Generation
05:50 Handling Failed Sales Calls
09:56 Proudest Moments as Mentors
15:04 Balancing Multiple Niches
18:55 Navigating the Fitness Industry's Challenges
25:09 Closing Thoughts and Reflections
Takeaways
Remove or manage your expectations in lead generation.
Focus on having genuine conversations with people.
View lead generation as a form of customer service.
Reflect on the reasons behind failed sales calls.
Understand the importance of positioning in sales conversations.
Celebrate the small breakthroughs in mentoring.
Recognize the impact of confidence on business growth.
Treat different niches as separate businesses.
Utilize social media as a free marketing tool.
Stay true to your values in business practices.
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We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching.
The conversation also delves into the challenges faced by personal trainers in commercial gyms, the transition to online coaching, and how to raise awareness for coaching services.
Additionally, we touch on key behavior topics for weight management and the significance of understanding client goals.
Takeaways
Maximize email engagement by improving your call to action.
Start emails with relatable content to engage readers.
Effective check-ins require understanding client needs.
Communicate value by addressing client pain points.
Transitioning from commercial gyms requires strategic planning.
Building an online coaching business takes time and effort.
Raising awareness involves clear messaging about your service.
Focus on key behavior topics for effective weight management.
Uncover client goals through deeper conversations.
Results are essential for marketing your coaching services.
Chapters
00:00 Welcome Back and Podcast Updates
01:12 Maximizing Email Engagement
03:10 Effective Client Check-Ins
06:09 Communicating Your Value as a Coach
11:56 Navigating Commercial Gym Challenges
16:03 Building an Online Coaching Business
19:51 Raising Awareness for Online Coaching
20:22 Key Behavior Topics for Weight Management
22:54 Uncovering Client Goals
25:01 Preparing for Transition from Commercial Gyms
WANT TO IMPROVE YOUR CLIENT CHECK IN PROCESS AND ADHERENCE?
Check out the course which does just this > https://www.ptmacourses.com/course/mastering-the-weekly-client-check-in
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“Raising awareness of the readiness to change”
How would you help a client who seemingly "can't get her head in the game". She wants to lose weight but finds herself drinking more alcohol in the evenings than she'd like. We've revisited her goals, she's led her action steps to move forward with, but most weeks she feels like she isn't moving forward as much as she would like and gets frustrated with herself.
Leveraging your reputation on the gym floor
How do you do marketing on the gym floor if its a pretty quiet gym and most people already know who you are?
Should you always include CTAs in all of your marketing emails and insta posts or should you look to just provide more value in some emails without asking for anything.
Bit of feedback on booking client sessions. Some clients want to know my availability in advance, but its hard for me to provide it as my schedule can change depending on clients who work shifts. I considered using a booking system for them to use and book their own sessions, but that will make my schedule an absolute chaos. Is there a middle ground to this?
Please enter one questions below for this weeks Q&A!
As above about client bookings and working around flexible clients
Should your grid posts be the same time every week.
I have been talking to this one individual on Instagram and has expressed interest in working with me in the past. At what point should I nudge him towards a consultation and how to do it? What should I say?
What is the COACH feedback model and could you give an example of a piece of feedback using it please
Running out of leads magnet ideas.
What kind of content do you find is the most engaging? Reels or informative/writen posts
One of the biggest issues I face, is where to start, where to focus my energy. What are the steps you would take to create clarity, and prevent yourself darting from task to task.
I’ve been offered some free digital billboard space should i use it to build awareness of the gym of should I have an offer with a direct call to action?
Running out of leads magnet ideas.
Being self employed & running your own businesses, do you find it hard to have a good work life balance?
Best way to deal with dips in motivation due to the gym you work at? (I saw your post on it, just think it may help others if they didn't)
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From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, free trial etc.)
How would you guys make the most of classes when
1) The numbers are low 3-6 people (class numbers have always been low in the gym unless it's the Monday/Tuesday evening slot
2) It's a PureGym branded class (no flexibility to do your own thing)
How to overcome fear of increasing SGPT prices. New clients happily accept the price just fear for OG SG Clients.
Successful ways to make leads into conversions
I'm finding some of my clients aren't replying to their check in feedback given friday dinner until like saturday/sunday when I aren't working. Then I'm replying and going against my working hours but I feel like I can't ignore them. Any Advice on how to handle it?
Am I better off using my time to do gym floor lead gen or online lead gen if I'm a gym floor PT trying to go fully online.
What’s your go-to when motivation dips or imposter syndrome creeps in?
what's the best way to get people in a community chat to support eachother more and gee each other
I have a client who has a super busy work schedule. She manages to get her sessions done but has admitted she becomes lazy when it comes to her nutrition. She sometimes doesn't stop for a lunch break and some days she'll get home from work at 11pm/midnight. Some nights she'll eat when she gets home but has admitted that most of the time she can't be bothered to cook / eat. Some days she only consumes 600-700 calories but isn't phased by this and says she's 'just not hungry'
How would you approach this?
How do you nudge a lead you're having a conversation with towards booking a call and hopefully signing them on?
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If you had to start a group training session for the first time looking to transition clients from 1-1) what are the steps you would take to make sure it was set up and run successfully - and how would your pricing & overall service delivery compare to your 1-1's?
How many times does a client have to be late to a session and by how much until i should pull them up on it?
The thing you hate most about running the business that you really have to have a word with yourself about to do - not just 'marketing' for example but the specific bit.
Are you all happy with where the PTMA is currently at? On track for your yearly goals?
What are the best books/resources to learn more about marketing?
If you're trying to grow your social media and have made changes in your content to target that, how long would you let those changes run before deciding if they're working or not?
How to get the most interest when launching a new coaching programme?
What advice would you give your younger self?
Maybe it's somewhere explained already but I'd struggling massively to choose my target audience/niche because I feel like I just work with such a broad spectrum of general pop clients.
When it comes to running a business, are there any mistakes that you’ve made that I can learn from?
While I have my giveaway running can I do a referral scheme for clients and give them a free week if they refer someone who signs up? (more personal to me but happy to share it too)
how to I become stricter to myself and what I said I would do
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Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field.
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You's buzzing to have the gang together on Friday? What you most looking forward to?
In the 2 weeks building up to a launch. What balance of content would you suggest over instagram and email? What frequency and what type (social proof, value, personal)
How to manage your business when you're unwell? Managing schedule/workload etc.
What do you guys think about the Dubai fitness scene?
Have you ever considered moving abroad for work?
What's the best way to set boundaries on whether to push harder or enjoy the present?
Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field.
Social media will tell you to just work harder, or push through there’s give and take here.
And it takes time to find the balance of pushing forward and pulling back at the right times.
How to be more responsive and less reactive to clients experiencing problems
How do you help clients deal with unsupportive environment at home (e.g. family talking negatively about their weight, making them doubt themselves that they can make progress)
In terms of email marketing how would you most effectively utilise CTA's in terms of placement/frequency/type of product etc.
Always had good opening rates but yet to see much traction in even getting people onto free workshops from it.
Best Pre/Post Natal qualifications and advice on working with a long term client who has just found out she is pregnant
What is the best self help / business related book you've read?
How to maximise the launch of a new programme.
What would you suggest the best options at for tracking food when someone has a bad relationship with calorie counting but your delivering a more hands off service so my fitness pail might not be an option and they insist food prepping is not available to them time wise ?
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If you was a PT with a £500 spare every month what would you do with it or where would you invest it into
Any recommended resources to learn more about structuring functional conditioning workouts you see more of these days? In terms of exercise selection within AMRAPS, EMOMs etc, the selected rep ranges/times, or are these things just made up, chuck them together and see what happens?!!!
From Commercial Gym PT to Gym Owner: What does it take?
How do you navigate a conversation with a long term client who subtly mentions he is gaining weight but "is waiting for someone to mentioned it|" before he panics
He sends me screen shots of the scale app where his metrics are in the red but will then justify it to me (himself)
I think deep down he knows he has but i dont know how to word that to him without it coming across badly
what's everyone's favourite chocolate?
How can I improve my focus and remove distractions to complete tasks that need done?
What gave you guys the confidence that you were in a position to start mentoring?
Were there may specific things that happened that gave the urge to start the PTMA?
What's the ideal amount of times per week to post? Does it differ from person to person and is there a specific time in the day to do it?
what is the single most important piece of advice you'd give to mo
Should we be repackaging coaching as a new programme for Q2?
I've always had a bit of impostor syndrome in terms of value for online clients. Got a couple who tick all the boxes and are making progress meaning I don't really have to ever change anything (which is good), but I still never feel like i'm providing enough value because i'm not having to do much coaching each week. How to get over this feeling?
What are your top tips for gaining confidence whilst talking to the camera?
Who would survive the longest if the 3 of you were stranded on a desert island?
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Questions covered int his episode;
I'm having dreams about looking round spaces that could be for a studio - is it a sign?
What coaching software would you recommend for online coaches?
How would you get clients to complete a critical feedback survey. How would you phrase the message in the client groupchat?
What non-fitness related hobbies do you have?
Dealing with financial set backs and not letting it get you down to keep going with everything else.
Most notable/standout win from a coach you've worked with in the last week
Why is tracking data like leads, leavers etc so important? Especially when you're new to marketing.
How to deal with feeling like a fully dialed in monthly plan in terms of the marketing may provide too much restriction and reduce opportunities to flex and be imaginative based on what’s happening day to day week to week?
Asking for a friend ; )
How long should you use the same lead magnet
When does it get easier?!!! Haha!!
how to help clients stop calorie tracking and trust their intuition more in a maintenance phase
How do you guys manage your scheduling of your work days and social life?
Advice for maximising sales in Q2
3 top tips for delivering an effective consultation
What was your first coaching job and how long did you do it for?
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How do respond to a client who seems to be getting bad information from an Osteo/Physio
When you know what they're being told is a bit off but they really believe in what they're being told
All the PTs are slowly leaving my gym for various reasons so there will only be 4 of us in a month or 2. How can I capitalise on being in a gym with very little PTs? I want to clean up
Things to think about when opening a gym/ studio in an area which isn't short of gyms/ studios PS - I'm not moving!!!
What do you think matters most for improving/boosting retention?
How can you start conversations with people through social media?
What's the worst job in the house to do? Mine is emptying the food bin
Any notable moments from your personal life with family?
What are the key requirements for opening a successful small group personal training facility?
op 3 supplements
Getting up the speed and very soon setting the specific goals to work towards
Changing gyms - what are the top 3 things I need to do to build clientele back up?
Tips for filling spaces in a paid challenge
Do you have any websites or studies about peptides. I have been asked by my clients both in massage and pt about peptides.
Is it worth having some knowledge on these at all. Or would you suggest to advice clients not to go near them.
What's the best way to get someone who you've been speaking with regularly in for a consultation?
Should the amount you earn financially increase each year?
How to manage expectations when launching a new product.
How would you manage client's scheduling around my quarterly holidays? as I can't adjust/ remove sessions from their package for a single month, they end up booking their regular number of sessions and flowing into the next month. I've had one or two clients move so many sessions they're already fully booked in for a Month ahead and wanting to pause a payment to catch up.
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Episode 174. Up coming FREE live webinar link to book on transition your 1:1 to Small group pt or online here. https://event.webinarjam.com/register/2/11gmxayQuestions cover in todays episode; How do you balance providing clients with the extra time and guidance they sometimes need to achieve results while ensuring they receive the level of service they are paying for? Is this just a me problem???What's the best way to approach a conversation with someone who is enquiring that you don't think you are the right coach for them or that you both are not a good fit without sounding rude or dismissive?How to keep in contact with leads over a 4 week period to convert quickly and not leave for too longWhat was the best conversation you ever had and why?What's the best way to warm up leads on your mailing list?What would someone need to have in place to move onto rent in a commercial gym. (E.g. being at max capacity with clients for so long, having consistent processes to get clients etc.)Best methods to transition from gym floor to online.iphone or androidWhat are good strategies to shut out the noise from needy PTs in the gymFor context I work in a med sized gym with 13 PTs inHow to manage a client whos in a group setting who makes remarks negatively about certain things. like his weight and stuff we do to engage clients E.g. trying to make a joke about some of the things we post in our client community.If you all had to pick a job not within sport & exercise industry what would you be?It's easy to guilt yourself for not doing as much as you want to (or know that you can), so How do you manage the balance between always striving to get more work done and being compassionate with yourself on the days/weeks where things are tougher and moving more slowly? How much is too much?Any experience/knowledge of best options to raise finance if you want to open your own facility? And any methods you'd definitely avoid?how many extra learning courses should PTs be doing in a year#fitnessindustry #personaltrainer #personalfitnesscoach #coaching #fitnessmentor
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What are the best books to read to improve as a coach
As PT prices rise with with inflation and more services, and people continue to generally have less disposable income in the UK, do you think a PT will ever start to out price their main demographic (everyday people) in commercial facilities such as pure gym?
What is one thing you under appreciate the most? For example I get annoyed getting stopped on the gym floor all the time when I'm going home but realistically it is a positive to be popular and people wanting to speak with me
What's a gadget around the house that you wouldn't have thought to get but now you can't live without?
do you have any concerns about how GLP-1 agonists might effect health, be misused, have negative effects etc in the future?
Any holidays booked this year?
Best CTAs for emails and socials
What processes do you have place to ensure your standards regarding your service delivery and business remains high as possible?
I've had a few people mention ozempic and mounjaro injections. Apart from being used to treat type 2 diabetes, I feel I need to know a bit more about them. Side effects, risks etc as it is becoming a more apparent thing now.
How do you get more views from non followers on Instagram
How to measure/ dictate how much time is spent ON the business VS in - for someone making 4-5k pcm
Do you believe that it is worth having periods of life where you put more time into working than others? For example, when building a business, other parts of life might be sacrificed such as social life etc? Or do you believe that we should always strive for balance?
how do you stand out in a sea of content that all looks the fckn same
When having as many gym floor clients as you want, what's a good amount of lead gen/conversations to keep doing per week to keep a steady flow of leads coming in?
How do you stop getting complacent with your business
Main things we'll be going over at the next conference?
What do you do when you know a client is not telling you the full truth about some of their eating habits. I feel like a conversation is needed but not sure how to approach it
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Questions covered in this weeks Q&A below.
A special focus on the question regarding motivation and adherence dipping from the initial excitement of a new year for clients.
Interested in finding out about what we do?
Check out 👇www.ptmacourses.com
Questions;
i don't work evenings only mornings to afternoon, so naturally lead genning at quieter times & only work with female clients, i'm doing my lead gen with both a lead magnet (a mini game to win a workshop) & conversations, but can't help feel the pressure still because i've only got 13 leads in 2 weeks, am I putting too much pressure on myself? At what point do people realise they have too many clients or overworking and how would you manage to find that limit? How is Ant and Nik doing? What is the best way to plan for a completely new product that you want to sell? How would you best deal with a client that doesn’t adhere to anything within the business but they are somewhat happy with their results when you know they are not making much progress what is the simplest way to productise your training methodology What is the first thing that you would do once you have found your limit with regards to your work capacity? Why have you guys (and many others) settled on Crossfit/Hyrox style training as your preferred method? Is it for health, performance, looks, enjoyment etc? Do you believe clients have preferred training methods, based on their likes/dislikes, personalities etc. Just because most fitness professionals have tried, and no longer tend to do bodybuilding type training, for example, is it important to expose clients to a range of styles/methods so they can find their own path too?If a client's goal is to 'look good' (yeah, I know it's a sh* goal); we obvs. focus on nutrition, but what training would you give them and why? (It appears everyone has different ideas!). Going into February, how to manage clients who start to fall away from the January motivation that they had? Best way to get people from classes into your business? (my classes are busy but I don't feel like I've made the most of that until recently) If you were looking to open a SGPT facility fairly local to your PG in the next 18 months, what would you being doing now?
- Se mer
