Episoder
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Nolen Walker on website templates and how they affect you optimization.
https://www.plumbingwebmasters.com/
(877) 388-9884
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https://itunes.apple.com/us/podcast/the-plumbing-seo-podcast/id1441457771
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YouTube
https://www.youtube.com/channel/UCgoztuadB-oce4t01yFGwMA/videos
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Nolen Walker share why he stopped networking with marketers and how to become the champion of your brand.
#PlumbingSEO #GoogleUpdates #HelpfulContent #E-E-A-T #SEOStrategy #PlumbingWebmastersPodcast
Learn more at: https://www.plumbingwebmasters.com/
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Stop the spam! Nolen Walker shares the difference between spam and organic traffic.
Learn more about Plumbing Webmasters below:
https://www.plumbingwebmasters.com/
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Nolen Walker of Plumbing Webmasters talks about his history working with plumbers.
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With the introduction of Google's Helpful Content Update, SEO-focused content that prioritizes search engines over user experience is clearly violating search engine best practices.
Furthermore, we address the myth of paid link acquisition. The truth is, the most valuable links are those earned organically or through real-world business and personal networks, a feat no agency can replicate.
This revelation begs the question: In the evolving world of SEO, what can your plumbing SEO agency actually deliver in 2024?
Join Nolen and Jason of Plumbing Webmasters as we uncover the answers and provide you with the knowledge to navigate the new SEO landscape.
Discover the actions you should be taking to ensure your online presence is not only compliant with Google's latest guidelines but thriving in a way that truly serves your audience.
Don't miss out on these invaluable insights. Tune in now to transform the way you think about SEO for your plumbing business in 2024 and beyond.
#PlumbingSEO #GoogleUpdates #HelpfulContent #E-E-A-T #SEOStrategy #PlumbingWebmastersPodcast
Learn more at: https://www.plumbingwebmasters.com/
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Join Nolen and Jason from Plumbing Webmasters as they explore the critical differences between branded and unbranded SEO strategies for plumbers in 2024. This video is packed with insights and real-world examples, making it an essential watch for anyone in the plumbing industry looking to enhance their online presence.
Key Highlights:
Understanding Digital Branded Signaling: Learn about the shift from traditional SEO to digital branded signaling, which encompasses experience, expertise, authority, and trust and how it impacts your online visibility.
The Role of a Website in Branding: Discover why a website is more than just a conversion tool; it's a crucial component of your discovery and branding strategy.
The Power of DataPins: Nolen introduces DataPins, a proprietary software designed to boost your website's SEO through geo-tagged photos and job descriptions, enhancing both your Google Maps and organic search presence.
Real-Life Branding Lessons: Hear a compelling story about the importance of branding over merely having a company name and how a lack of branding leads to poor conversion and recognition.
Comprehensive Digital Marketing Services: Plumbing Webmasters offers a range of services, including website design, content creation, and management of Google Maps and organic rankings, all aimed at enhancing your digital brand.
The Importance of a Holistic Approach: Understand why focusing solely on Google reviews and neglecting other aspects of your brand can hinder your online success.
The Competitive Edge: Gain insights into how doing more than your competitors in terms of branding and digital marketing can significantly improve your ranking and visibility.
Conclusion:
This video is a treasure trove of information for plumbers aiming to dominate the digital space in 2024. Nolen and Jason's expertise shines through, offering actionable advice and strategies to elevate your plumbing business's online presence.
Learn more about Plumbing Webmasters below:
https://www.plumbingwebmasters.com/
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Join Nolen and Jason from Plumbing Webmasters as they dive deep into the world of plumbing marketing in their latest video. Ever wondered where the majority of your leads come from? Spoiler alert: It's still Google!
In this enlightening discussion, our experts debunk common misconceptions about lead sources and emphasize the unmatched power of organic traffic from Google. From sharing real-life anecdotes to introducing our game-changing proprietary software, DataPins, this video is a treasure trove of insights for every plumbing business owner.
Whether you're considering expansion or just looking to maximize your current market, Nolen and Jason offer invaluable advice to help you navigate the digital landscape. Don't miss out on these industry secrets – subscribe to our channel for more expert tips and tricks! #PlumbingMarketing #GoogleLeads #DataPins
You can learn more about the process below:
https://www.plumbingwebmasters.com/free-plumbing-leads/
(877) 388-9884
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Join Nolen and Jason from Plumbing Webmasters as they dive deep into the world of digital marketing for plumbers. In this enlightening discussion, they shed light on the common pitfalls and misconceptions that have led many in the plumbing industry astray. Discover why many marketing agencies offer false promises and why organic search engine optimization (SEO) remains a cornerstone for genuine, long-lasting online success.
Nolen and Jason caution against the allure of quick fixes and emphasize the pivotal role of high-quality content in ensuring Google recognizes and ranks your services. They also introduce DataPins, a game-changing proprietary software tailored for contractors. Designed to enhance organic optimization, DataPins allows users to seamlessly post job photos with captions and geocoordinates directly to their websites.
Don't get sidetracked by fleeting marketing trends; focus on building a robust online foundation with insights from the experts at Plumbing Webmasters.
Learn more below:
https://www.plumbingwebmasters.com/plumbing-marketing/
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Part 3 of Plumbing SEO and A.I. Integrated Search
Part 3 of this podcast series from Plumbing Webmasters focuses on cutting losses with old-school SEO tactics that no longer benefit your rankings.
Nolen and Jason discuss the changes in old-school SEO caused by AI-integrated search. They highlight the ineffectiveness of blog posts for contractors and the penalties imposed by Google for poor quality and AI-generated content.
They emphasize the importance of proper digital signaling and good content, recommending the reduction of excessive pages and redirecting low-quality content.
The agency experts also stress the need for distinct and well-optimized pages for specific service categories on a website. They discuss the impact of AI on search rankings and promote their software, DataPins, to improve website performance.
Check out some of the critical points of the episode:
Google now penalizes poor quality, bloated, and AI-generated content, making it essential to avoid using AI to generate content. They caution against trying to trick AI algorithms and emphasize the need for proper digital signaling and good content. They suggest reducing excessive pages and redirecting low-quality content for a quicker recovery in search rankings.Distinct and well-optimized pages for specific categories of services on a plumbing website are vital. A cluttered and low-quality website can result in penalties from AI-integrated search algorithms, leading to a loss in rankings. AI may have been integrated into search algorithms a few years ago, causing rapid and unpredictable changes in rankings. There is a need for high-quality and adequately written content created by reputable sources. DataPins helps contractors post pictures and captions of their work to improve their website's performance in terms of reputation, reviews, map placement, and organic keywords.Quality content and proper integration of AI are paramount in plumbing SEO. AI has made Google more capable of identifying good and bad practices, and it is crucial to have strong digital branding signals, such as daily coordinated pins and unique photos, to improve search rankings and map placements. The new AI-integrated algorithm rewards websites with good SEO practices while penalizing those with poor fundamentals and outdated spammy techniques. Rapid algorithm changes require staying current and focusing on providing the best user experience. Also, contextualizing information for clients and Google can improve visibility and fix online issues efficiently.Learn more at:
https://www.plumbingwebmasters.com/ai-content/
Call us at: (877) 388-9884
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Part 2 of Plumbing SEO and A.I. Integrated Search
Part 2 of this podcast series, hosted by Nolan and Jason from Plumbing Webmasters and DataPins, discusses the integration of AI in SEO, specifically for the plumbing industry. They discuss the concept of E-E-A-T (Experience, Expertise, Authority, and Trust), which Google has been emphasizing for the past few years.
Google's algorithm has evolved to prioritize these factors, penalizing spammy or irrelevant content and rewarding content that provides a good user experience.
The hosts highlight the importance of creating relevant and useful content for the user rather than trying to trick Google's algorithm with keyword stuffing or irrelevant blog posts. They also discuss the negative impact of having too many pages on a website that don't provide value to the user.
DataPins allows plumbers to quickly and easily create content for their websites. With DataPins, plumbers can take photos of their jobs, write captions, tag the relevant service page and city, and send this information directly to their clients.
This content is then automatically uploaded to their Google account and their website, expanding their keyword base and improving their E-A-T signals.
They also discuss the future of AI and SEO, predicting that Google's algorithm will continue to become more sophisticated and harder to trick. They emphasize the importance of adapting to these changes and focusing on creating high-quality, relevant content.
Learn more about how E-E-A-T Impacts plumbing content below: https://www.plumbingwebmasters.com/resources/perfect-content/
Call us for an SEO analysis: (877) 388-9884
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art 1 of this Plumbing SEO podcast episode series features Nolen and Jason discussing the integration of Artificial Intelligence (AI) in Search Engine Optimization (SEO) for plumbing businesses.
Here are the key points:
- AI integration in SEO is primarily a new presentation with a few new filters to determine what to show. It's still working off the same information as traditional SEO.
- Google's search results page now features infinite scroll, making the "above the fold" content more important than ever. This might increase the value of positions 11 through 20 as users are more likely to keep scrolling.
- Fundamental SEO practices should not be abandoned. Good SEO practices are still valuable, and bad ones are still detrimental. The definition of good and bad SEO has mostly stayed the same, but the focus has tightened on content.
- Tools like DataPins can enhance web presence but can't fix a lousy web effort alone. Google is still judging your digital brand signaling and the health of the brand.
- AI should not be used to write content, as Google penalizes AI-written content that is not properly edited and fact-checked.
- Bing is gaining some traction due to ChatGPT, but it's still primarily an answer engine, not a marketing and advertising engine.
- Old-school SEO, defined as black hat or trying to trick Google, has been taking a hit lately.
- To rank well, brands must have their content just right, structured properly for their area, regular updates and changes, good quality practices, speed, SSL certificates, and professional SEO services.
-The integration of AI in SEO is not expected to increase results for a plumber, but it might change who's getting the results.
Contact Plumbing Webmasters for assistance with new SEO changes.
https://www.plumbingwebmasters.com/ai-content/
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The emergence of artificial intelligence has changed the world and digital marketing in particular. ChatGPT, Bing Chat, and Google SGE (with Google Bard) will fundamentally change SEO for plumbers.
Don't panic, as the premise of Google's algorithm will remain unchanged. Furthermore, your customers will still use Google to find local plumbing companies. The Google SGE will use AI to pull plumbing businesses from Google Maps (similar to the Google Map 3-Pack.)
To retrofit your plumbing SEO strategy, you need E-E-A-T signals, the number one concept the AI-driven algorithms will evaluate. To achieve E-E-A-T, plumbers need a software tool called DataPins that converts their jobs into branded digital signaling called pins.
While AI-driven search would seem to open the door for AI-generated content, it actually does the opposite. Google's AI-driven algorithm is designed to weed out thin and low-quality content and will include an expansion of September 2022's Helpful Content Update.
Most AI content is cookie-cutter trash that algorithms can detect. While you can do significant editing to make it passable, the content still requires digital signaling (E-E-A-T)
To learn more about plumbing SEO and A.I., check out the article below:
https://www.plumbingwebmasters.com/ai-content/
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Nolen and Jason of Plumbing Webmasters discuss the basics of plumber SEO on this episode of The Plumbing SEO Podcast. The first step is understanding what NOT to do. First, DON'T SPAM your website with AI content, copied content, outsourced content, thin content, excessive blog posts, keyword-stuffed content, etcetera.
The Basics of Plumber SEO include the following:
Quality Website
Relevant Content
Digital Signaling
Lack of Spam
The goal is NOT to GAME THE SYSTEM (meaning Google); it is to produce content your target consumer can appreciate. For example, dropping a pin for a Rannai water heater installation in your city using DataPins is HELPFUL CONTENT for the end user.
Google's algorithm is more intelligent than ever, making detecting illegitimate content, links, and other spam easier. Unfortunately, ignorance of Google's advancements is one thing you can't afford.
Check out the rest of the podcast to learn more about Plumber SEO basics in 2023 and how you can generate plumbing leads on Google.
Learn more here: https://www.plumbingwebmasters.com/seo-for-plumbers/
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Plumbing companies in small towns, city outskirts, and census-designated areas can have difficulty maximizing their online presence. In some cases, there are simply not enough people to make ranking #1 in your city a profitable achievement. So what should these plumbers do?
Sometimes, plumbers in rural markets think that marketing is not worthwhile. This conclusion is false and will limit your business's potential in 2023. Small-town plumbers can dominate with Local SEO.
In this podcast episode, Nolen Walker and Jason Landry of The Plumbing SEO Podcast outline the best Local SEO strategies for plumbing companies in low-population areas.
For instance, some plumbing companies can optimize for a larger city nearby (within 15 minutes), while others can benefit from city pages (aka local landing pages) that allow them to cover a broader consumer base.
One factor that certainly helps is DataPins, a tool that inserts geo-coordinates into your on-page content. So, for example, plumbing companies can validate jobs in a specific location along with mini-maps, images, and captions (the content comprising each pin).
Listen to the full episode to learn every technique.
You can also learn more at: https://www.plumbingwebmasters.com/
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E.E.A.T. stands for experience, expertise, trustworthiness, and authority. These are four categories Google has publically championed for local businesses. Of course, thousands of factors comprise each of these broad categories, but they provide insights into how to rank on Google.
Plumbers can demonstrate experience by having an aged domain name and website content. They can showcase expertise through DataPins check-ins and service page content. Plumbing companies can prove trustworthiness through reviews on Google and highlight authority through expansive website content, years in business, and link building.
Beating competitors on Google is easy in 2023 since most companies fail to demonstrate any E.E.A.T ranking factors. Most plumbers are content with an essential website with stock photos and thin content. You can easily beat these websites with fundamental signaling.
To learn more about our ranking process, visit https://www.plumbingwebmasters.com/
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The phrase "SEO is Dead" is thrown out every single year. Of course, SEO is still alive, but many practices used to rank previously are obsolete. In addition, SEO requires constant adjustment as Google consistently updates its algorithms.
For example, the 2022 Helpful Content Update targets content written to game the search algorithm, including AI-generated content, repetitive blog posts, and scraped city pages. Even though some higher-end AI content reads like a human wrote it, Google can still detect it and penalize your website.
While unhelpful content can suppress your SEO rankings, the content itself is still important. That's where the marketing goldilocks zone comes in. You can't have too much or too little content; it must be just right.
Your content must address your users' needs and provide unique and original information about your company and industry. You also need high-level signaling demonstrating your company's EEAT, expertise, experience, authority, and trust. You can earn these signals with unique photos, About Us sections, reviews, and quality links.
To learn more about reaching the goldilocks zone for plumber SEO in 2023, listen to the full episode with Nolen Walker and Jason Landry of Plumbing Webmasters.
Learn more at: https://www.plumbingwebmasters.com/
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Google's Helpful Content Update downgraded websites engaging in low-quality content production practices such as A.I. generated content, lack of content, poorly written content, and sloppy content.
Unfortunately, for plumbers, plumbing websites are some of the most guilty of engaging in these practices. Part of it stems from bad actors in the plumbing marketing landscape, and other times it is ignorance.
Some plumbing companies don't realize their website is written with A.I. generated tools since it reads like a college-educated writer produced the actual content. However, Google has the technology to detect A.I. will likely downgrade your rankings.
In either case, these content practices can ruin your website and online presence in 2023. The following podcast episode dives into standard practices flagged by Google and how to create Google-friendly plumbing content in 2023.
To learn more about writing high-quality plumbing web content, check out this resource: https://www.plumbingwebmasters.com/resources/perfect-content/
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Most people trust professional services like CPAs and lawyers to know more about the subject than they do. For example, you need a CPA because you aren't versed in every tax law, and you need a lawyer because you didn't pass the bar.
However, with digital marketing, which is also a professional service, people tend to dismiss the expertise. And who can blame them? There are more bad actors in marketing than in most professional spaces. Furthermore, it's easier to "make stuff up" regarding marketing results.
As a result, unlike accountants, lawyers, and doctors, plumbers will fire their digital marketing agency on a whim, falsely believing that they know more about marketing than the marketer. And plumbers can relate to this in their own business when somebody thinks they know more about a plumbing problem than you as a professional.
So what should plumbers do about this in 2023? The key is finding a competent digital marketing agency with proven results. Once you find a marketing agency you can trust, you can allow them to do their job while you reap the rewards. While so much misinformation may pull you back into false narratives, sticking with someone you trust is essential.
In the following podcast, Nolen and Jason discuss the problem of not knowing about digital marketing for plumbers. Whether you believe you can't rank or that ranking doesn't matter in 2023, we directly address false narratives currently floating around the plumber marketing industry.
Learn more about our company here: https://www.plumbingwebmasters.com/
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Getting screwed by digital marketing agencies has become a right of passage for most plumbers. It's common that plumbing marketing agencies rope companies into spending $12,000 per month on PPC and SEM. Unfortunately, this package is a total ripoff.
Your goal as a plumbing company (in many cases) should be to have zero ad spend. Once you're firmly cemented on "The Big Show," which means Google organic and Local Maps results, you can begin to generate consistent leads without PPC for plumbers.
It's not the plumber's fault that most marketing agencies use hardcore sales tactics to rip them off. And as a result, it's understandable why plumbers hate digital marketing agencies. However, once they realize what they can get from "The Big Show," everything changes.
This podcast episode dives into the sham that plumber marketing agencies have become and the tactics they are using to screw you into paying $12,000 per month for PPC and SEM. Nolen and Jason outline how to get out of this situation and invest in organic SEO.
Learn more at: https://www.plumbingwebmasters.com/seo-services/pay-per-click/
Call us at: (877) 388-9884
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Plumbers can often detect economic downturns before it becomes official. Increased prices and lower work volume are clear indicators.
Since plumbing is an essential service, it's an excellent business to be in. However, the home renovation boom of 2020 is over, and those extra jobs are not readily available.
So how should plumbers handle marketing during an upcoming recession? It's essential to stay consistent with your marketing campaign and perhaps even invest more in marketing if you've neglected it during booming work periods.
A recession is a marketing opportunity since many contractors cut marketing costs at a time when they should probably increase them. Now is the time to overtake these competitors on Google search results (through organic SEO) and get all their traffic.
To learn more about Plumbing Webmasters, check us out here:
https://www.plumbingwebmasters.com/
Call us at: (877) 388-9884
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