Episoder
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Ryan selected this coaching call from The One Percent to share on the podcast for a very specific reason. Cindy has been in business for 14 years but that whole time she was selling directly to businesses - she is just now getting started in the direct to consumer eCommerce world!
So of course she wonders, "is it too late now to change the whole business model?"
How can she pivot from B2B sales to selling directly on Amazon and Shopify?After finding Ryan's book, 12 Months To $1 Million, she decided it was time to transition her business that has been making great products that help dogs stay healthy and heartstrong to the front facing world of social media, list building, and connecting more directly with her customers.
In this podcast Ryan coaches her to see that she is sitting on a potential multimillion dollar business if she follows the brand building playbook and her timing could actually be perfect in this still booming sector!
Want to join us at The Capitalism Conference at Austin, TX on April 2024?
Get on the waitlist today at:
https://Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
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After some early sales momentum Austin he wonders how he can maintain this kind of growth in his brand.
His pistol holster company is off to a good start but now he is wondering if it is time to hire an ad agency and where he should put his focus to make the most sales - YouTube Shorts, Instagram, Facebook?
On this call in The One Percent Ryan & Greg both coach Austin into doubling down on what is already working and stress the importance of the depth of connections with his small audience, instead of aiming for the biggest the numbers.
With his higher price point and average checkout price he won't even have to generate as many sales per day to start moving towards a million dollar business, but Austin will have to go all in on creating captivating content and engaging with his audience.
Check out Austin's business Houdini Holsters at:
https://www.instagram.com/houdini_holsters/
Want to join us at The Capitalism Conference at Austin, TX on April 2024?
Get on the waitlist today at:https://Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
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Mangler du episoder?
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Kianna has been going viral on TikTok and now as a new member of The One Percent going through "The Grind" she wonders, how do I turn all of this content into a real brand?
With Bradley & Chelsey joining Ryan on the call from Maple + Lark (a Capitalism.com community $100k/mo success story) they share some advice as the owners of brand that was also building an audience before they actually had any products to offer.
In this case, the fastest way for her to grow her audience may actually be having 1 link that builds an email list and offering her first physical product as fast as possible, if she can dial in her ideal customer and initial line of products.
Several of her videos have had over 1 million views... but can she turn enough of these viewers into buyers to build a million dollar business?
Want to join us at The Capitalism Conference at Austin, TX on April 2024?
Get on the waitlist today at:
https://Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
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Tanicia is a mom building a brand for other women like herself who are into essential oils and wellness products. After joining The One Percent and going through The Grind Sprint she has now taken her first 11 sales!!
She almost didn't want to share this number on The One Percent call with Ryan because she thought this number sounded too low to be proud of, but Ryan reassures her that she is now on her way to having systems that will bring her in continued sales if she continues to do the work.
So how does she keep growing after this initial launch?
How can she make sales without being too salesy?
What kind of content should she make to engage with her audience?
Ryan answers all these questions and more during this coaching session.To join us at the next CapCon visit:
http://www.Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
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Luis is launching a brand for men who want to start a family and prioritize their health and wellbeing but he feels stuck wondering how to build an email list before his big launch.
With Bradley & Chelsey also on The One Percent from Maple + Lark (a Capitalism community $100k/mo success story) they share some advice from what they've learned around creating a successful pre-launch with a small audience.
Ryan recommends giving away a fitness program guide for free and documenting his own personal journey and the entrepreneurship journey of bringing physical products to the world.
The key to building his email list and audience will be transparency, authenticity, a bit of vulnerability, and creating some unique value for his niche - if he can do that he will have a growing list ready to buy whatever he has to offer!
To join us at the next CapCon visit:
http://www.Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
Timestamps:
(0:06) - Episode Intro
(1:30) - Call With Luis Begins
(2:30) - Luis Explains His Brand
(3:10) - Feeling Overwhelm With Launching
(3:30) - Brad & Chelsey Weigh In Pre Launch Strategy
(5:10) - Creating Leverage With Investors And Manufacturing
(6:15) - How To Build An Audience
(9:30) - Creating Content That Builds Email Leads
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Ben Corkery may hit the million soon enough with his brand having some $2,000 days and $60k months.
But before all of that Ben started as a copywriter who offered to write Ryan a few free emails, then some paid writing work, and THEN he had the idea to build his own brand less than a year ago after coming to CapCon.
He decided to build a company called âF Bombâ (aka freedom bomb), a beef tallow skincare product and all purpose body balm that is aggressively marketed as "Not Vegan".
In this episode Ben shares how he applied his copywriting skills, and embraced controversy to create a bold brand, targeted towards a specific audience and start bringing in big sales from day one.
To join us at the next Capitalism Conference visit:
http://www.Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
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Not too long ago Bradley & Chelsey founded Maple + Lark a cotton rope basket and toy brand that offers elegant storage solutions and eco-friendly, handmade products for parents of young kids.
In 2 years they have gone from 0 to a staggering $100k/mo, and they did all of this while homeschooling 4 kids of their own!!
If your excuse is that you do not have the time to build a business... you should meet this husband and wife power couple!
This episode will show you that if you feel stretched for time and can only focus on what is really working, you can still have tremendous success. In fact, working parents can have an advantage because they aren't so distracted by endless potential business opportunities.
Bradley & Chelsey built a real community before they ever had a real product and made their future customers feel like they were shareholders in this brand, since the community was so invested in their success.
In this episode the couple shares their challenges in fulfilling orders, scaling, adding additional products to the product line. Ryan asks them to share their wins, challenges, and what their vision for the future of Maple + Lark will look like.
To join us at the next Capitalism Conference visit:
http://www.Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
Timestamps
(0:30) - Ryan Introduces Bradley & Chelsey
(1:00) - Conversation In The One Percent Community Begins
(2:00) - Finding The Capitalism Community And Launching 1st Product
(5:15) - Using Social Media To A Product Launch
(7:30) - Converting Video Views And Leads Into Sales
(12:00) - Running Out Of Inventory And Almost Going Out Of Business
(17:30) - Starting Over To Double Down And Multiply Sales
(22:00) - When To Launch New Products & Knowing The Right Products
(28:00) - Scaling Up, Hiring Team Members,
(31:00) - Takeaways And Lessons Learned, To $1M And Beyond
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Ryan started a brand with his friend Tomer Hen just so he could show everyone the brand building process.
Switch Supplements was started so the Capitalism community audience could follow along as Ryan & Tomer started a new brand and everyone could see how to get 4 products to 25 sales per day at a $30 price point to build a million dollar brand.
In this episode they share with you how they are building this company from the ground up so you can get guaranteed sales even if you don't have a finalized product and how you can continue building your email list even if you run out of inventory.
Want to try Ryan & Tomer's On Switch & Kill Switch products?
Visit:
http://switchsupplements.com/wait
To join us at the next Capitalism Conference visit:http://www.Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
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Jake Lovasz recently cleared $50,000 in sales in ONE day when he released a new product, without spending any money on ads.
In this episode Jake shares everything that has gone wrong and gone right over the last 18 months to scale his brand from 0 to $250k/mo.
He expects to do about $5M in 2023 after some strategic investing from The Capitalism Fund which helped him scale even faster. He recently joined The One Percent community group live to answer questions and share his journey to and beyond $1 million.
No matter what market you are in and no matter the product, the strategies here can help anyone scale a 7-figure brand.
To join us at the next CapCon visit:
http://www.Capitalism.com/CapCon
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
Timestamps
(0:00) - Ryan Episode Introduction
(2:20) - Call With Jake Begins
(2:50) - The Last 6 Months, Getting To $250k/Mo In Sales
(8:10) - How Jake Released A New Product That Generated $50k In One Day
(13:00) - Dealing With Negative Comments Online And Embracing Controversy
(16:30) - Thoughts On Releasing New Products That Grow The Overall Brand
(19:20) - Ryan's Takeaways And Conclusion
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So many multimillionaire brands have a powerful hook that describes what they do.
And every business owner better have his "elevator pitch" down to a sentence or two when it's time to describe what the business is.This is where Heinz has been getting stuck as he is building his own brand to serve people are want to limit their technology use.
Ryan steps in on this call in The One Percent group to give him clarity on his messaging so he can move forward, and start getting sales.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
Timestamps
(0:00) - Ryan Episode Introduction
(1:30) - Call With Heinz Begins
(2:00) - Getting Feedback On "The Who" To Sell To
(3:15) - Deciding On The Primary Product Users
(5:30) - How To Message In Advertisements
(7:00) - Double Down On Ads That Work
(7:30) - Ryan's Thoughts On Logo And Design
(8:30) - Ryan Outro
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Nicole wants to start an eCommerce brand but keeps hitting a wall when it comes to choosing her ideal customer to sell to.
She is a restauranteur and runs a successful photography business but worries selling some kinds of physical products to photographers, and perhaps even a subset of a photographers like the wedding niche, would be too specific.
After diving into Capitalism content she's just still stuck - before she gets too far along building this new brand, how can she decide on the right ideal customer?
Ryan guides her to think differently about choosing the right products that will serve the right person, whoever she decides to focus on.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
Timestamps
(0:00) - Ryan Intro
(2:40) - One Percent Call With Nicole Begins
(3:10) - Starting A New eCommerce Brand
(4:30) - Choosing Your Person To Sell To
(7:20) - Serving Who Is Already In Your Network
(9:30) - Understanding The Customer Journey
(13:15) - Finding Challenges To Solve For Your Customer
(18:20) - Ryan's Example From Sheer Strength
(22:00) - Finding Who You Want To Serve For Many Years
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Marwan has already sold a baby sunglasses ecommerce brand but he REALLY regrets not building that brand's audience more intentionally.
This time he wants to do it right but has concerns about using his face and his own personal brand content for this new brand he is starting to build.
He wonders, should these be 2 separate channels or all mixed together?
The first brand sold for 3x revenue but he knows he left a lot of money on the table not building a brand with an audience.
Ryan points out that the difference between just sales vs a "real brand" when it comes time to have an exit could be millions of dollars.
After getting clear from this call Marwan launched his first product all over again and he has already achieved 100 sales in 1 day!
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/MillionTimestamps
(0:00) - Intro
(2:00) - Marwan Call Starts In The One Percent
(2:30) - Marwan Is Launching Next Week On Amazon
(5:15) - The Difference Between A Brand With A Real Audience
(7:45) - Marwan Describes His Ideal Person
(10:30) - Building YouTube Channel For Regular Content Creation
(13:00) - The Challenge Of Being The Face Of The Brand
(17:15) - Why You Don't Need That Many People To Build A 7-Figure Brand
(21:40) - Ryan Outro And Takeaways
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In this episode Brandon is thinking about targeting a product to owner's of wiener dogs specifically but worries... is this niche too small?
Ryan walks him through when targeting a specific customer is a great strategy as a brand, and when it becomes TOO specific that you can begin alienating potential buyers.
No matter what kind of business you are running, this coaching call from The One Percent group is a great way to better understand the niche you want to serve, and when niche'ing down can go too far.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
Timestamps
(0:00) - Intro
(2:30) - Brandon Call Starts In The One Percent
(3:00) - Brandon Wants To Sell A Small Pet Carrier Dachshunds
(4:00) - Brandon Worries He Is Not In His Ideal Audience As A Cat Owner
(5:10) - When The Niche Becomes Too Small
(7:00) - Wiener Dogs And Their Specific Needs
(8:10) - Creating A Backpack Style Pet Carrier
(11:10) - Ryan's Outro And Takeaways
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What happens when Ben does what Ryan says? After implementing what Ryan told him on a previous call in The One Percent, he is now selling on Amazon!
He was in the perfect place to start selling his product formulation in person and direct people to his website, but now after the initial Amazon sales and reviews have rolled in the question is, how can he keep going?
Going on podcasts to position himself as an expert has brought on some attention, he wonders about bringing on an eCommerce agency, and now he wonders about future products and ethically bringing in more real reviews.
On this call from The One Percent Ryan directs him how he can get tons of initial real reviews and keep the brand moving forward to a $1 million company and beyond.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
Timestamp
(0:00) - Intro(1:20) - Ben Call Starts In The One Percent
(3:00) - Initial Amazon Results
(3:30) - How To Get 100 Reviews In 90 Days
(4:50) - When To Work With An Amazon Agency
(7:00) - Building A Bigger Online Presence
(9:20) - How Benâs Podcasting Can Bring In More Sales
(11:45) - Expanding Content Topics
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Sean is just getting started with his tea company / media brand that will awaken consciousness through media and wake people up with amazing tea.
He's a big thinker and he needs to start building an audience but is hit with a bit of analysis paralysis.
He is is truly launching from the ground floor but he is stuck without a lot of content or a strategy to reach his people and hasn't started taking sales on Amazon. On this call from The One Percent Sean asks him about what strategies he can take to generate more sales and get this brand moving to $1 million.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
Timestamps
(0:00) - Intro
(1:20) - Sean Call Starts In The One Percent
(4:20) - Simplifying The Big Vision To Next Actions
(6:15) - Ryan's Thoughts About Being On Amazon
(8:15) - Deciding What The Brand Is & Who To Serve
(11:30) - Sean Explains His "Traffic Triangle" To Bring In Sales
(14:00) - Thoughts On Ads And Cost Per Email
(16:20) - Parallels Between Advertising And Dating
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Ryan says this is the best freaking coaching call in the history of coaching calls!
Because he was able to go deep with Luis who is going through a lot of personal changes right now and has been feeling doubtful about his launch and plan to get his brand to $1 million.In their time together they unpack what has really been holding him back and if you can't figure out why you haven't been moving forward this podcast will help you see how you can get to 100 sales per day in your business.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
Timestamps
(0:00) - Intro
(1:50) - Luis Call Starts In The One Percent
(5:00) - Feeling Business Growth Is Too Slow
(7:30) - Ending A Relationship & Making Hard Decisions
(9:45) - Learning To Trust Yourself As An Entrepreneur
(13:05) - How Entrepreneur Communities Empower You
(17:15) - What Ryanâs Learned About Decision Making
(20:30) - Using Your Calendar To Track Business Growth
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Josh went the aggressive advertising route when it came to building his brand and he built a million dollar run rate business in just a few months.
The downside is... he had a really hard time making the margins work.
In this conversation you'll hear one way to build a million dollar business by raising money, and having a board, and spending a lot on advertising... but he says in this conversation that he wishes he had spent more time following the 12 Months To $1 Million book strategy around organic audience growth.
Listening to this podcast you'll leave with a more balanced view of the ways you can get there - either by running a bunch of ads or really grinding in the early phases.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:http://www.Capitalism.com/Million
Timestamps:
(0:05) - Intro
(2:25) - Josh Call Starts In The One Percent
(3:00) - Getting Started Working With Mushroom Brands
(4:50) -The Founding Of Shroom Junkie
(7:10) - Josh's Aggressive Ad Strategy
(11:35) - Avoiding Cashflow Issues And Inventory Crunches
(14:30) - Recent Developments In The Brand
(16:15) - Lessons Learned Around Financing And Company Structure
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After running the numbers, Brandon felt a lot of freedom after realizing that if he can just keep going at 10 sales per day, he would have a 6-figure business.
A business that could be doing over $100,000 per year in profit.
And the first step to building a 7-figure business is to start with a 6-figure business.
In this podcast Ryan give him some clarity about how to maintain this momentum and keep pushing forward with his brand to hit that million dollar mark.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/MillionTimestamps:
(0:00) - Intro
(2:20) - Brandon Shares His Supplement Brand Story
(3:30) - A Failed Launch, Almost No Initial Sales
(7:10) - The Number Of Increasing Sales Since Launch Day
(11:40) - Reframing The Success Of A Community Facebook Post
(18:00) - Thoughts On Getting More Reviews
(22:10) - Strategies On Giveaways And Creating Content
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Katlyn is still in the early stages of her journey but she already has several interested parties who might want to give her money and invest in her brand.
Naturally, this brings up all kinds of questions about how to structure a deal like this and what to do with the money.
This week Ryan and community member Josh Hahn take this question within The One Percent community to address how Katlyn can think about taking outside money to grow her business faster, but make sure she stays clear of any potential pitfalls that could throw her off track.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
Timestamps:
(0:00) - Intro
(1:50) - Katlyn Gets Big News With Her Brand
(2:30) - 3 People Have Offered Money, Only Taken 1
(4:20) - Advice For Taking On Money
(6:20) - Shipping Rates And Bundles
(9:50) - The Problem With Not Knowing Where To Spend
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Ben is in the perfect place to start selling a lot of products but he is concerned about creating the perfect eCommerce launch and growing sales quickly.
Would working with a media agency help to raise awareness? Creating the perfect email sequence? Some strategy to communicate with his Facebook group better?
In this podcast Ryan coaches Ben on how he can take the existing small audience he has already built to take his brand to $25k/month and beyond on his road to $1 million.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million - Se mer
