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Today we’re talking about a shocking update from Danny Goodwin over at Search Engine Land. Google’s search market share has dipped below 90% for the first time since 2015! What does that mean for you as a local business owner? Well, customers may be exploring other search engines—even AI-powered ones like ChatGPT and Perplexity—so it’s time to keep an eye on where your audience is searching. Stick around to learn why Google still matters most—and how you can stay ahead of the game as new search platforms grow.
Read Blog Here - https://smashingpixels.ca/googles-market-share-dips-what-it-means-for-your-local-business/ -
Wake up and smell the competition, folks. While you’ve been on autopilot, your rivals have been getting serious about SEO. They’re not just nibbling at your market share—they’re devouring the whole buffet.
Let me set the stage. It’s 2025, and SEO is a battlefield. The prize? Your customers’ attention, clicks, and ultimately, their wallets. And it’s intense out there. -
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Let’s lift the curtain on the biggest player in the digital world: Google. In 2025, Google is no longer just a search engine; it’s the gatekeeper of the internet. And if your business wants to thrive, you need to understand how to play by its rules. -
As we’ve been talking to local businesses throughout 2024, we keep hearing the same thing: customers just aren’t spending like they used to. Whether it’s due to the economy, interest rates, or something else, people are holding onto their money. In a challenging year like this, staying top of mind with your customers is crucial. So how do you do that? It starts with your website.
Full Article - https://smashingpixels.ca/key-website-updates-for-2025/
Smashing Pixels Inc
25 King St B, Brantford, ON N3T 3C4(226) 250-0112
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In the fast-paced world of social media, everyone’s trying to grab attention. You see catchy headlines, bold claims, and promises that sound almost too good to be true. And while this approach might generate short-term interest, it often fails to build long-term trust. So, what if instead of focusing on selling, you shifted your strategy to demonstrating?
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Are you ready to launch your dream online store but feeling overwhelmed by the platform options? Look no further! "E-Commerce Launchpad" is here to guide you through the decision-making process, focusing on two leading contenders: Shopify and WordPress.
In this episode, we break down the pros and cons of each platform, examining key factors like:
Ease of Use: Is a user-friendly interface with 24/7 support your priority, or are you comfortable handling some technical aspects yourself? We explore the learning curve for both Shopify and WordPress, helping you determine which aligns better with your tech skills.
Customisation: Do you envision a unique online store tailored to your brand's aesthetics and functionality? We discuss the customisation options offered by each platform, highlighting the flexibility of WordPress with its vast library of themes and plugins, and Shopify’s more streamlined, template-based approach.
Budget: Starting an e-commerce business involves financial considerations. We compare the pricing models of Shopify and WordPress, outlining the costs involved beyond the basic platform fees.
Scalability: As your business grows, you'll need a platform that can keep up. We analyse the scalability of Shopify and WordPress, discussing how each platform accommodates increasing demands.
Whether you're a tech-savvy entrepreneur seeking maximum control or a newcomer prioritising ease of use, "E-Commerce Launchpad" provides valuable insights to help you make an informed decision. Tune in to discover which platform – Shopify or WordPress – is the perfect foundation for building your successful online store!
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If your existing website feels outdated or is underperforming, a redesign may be the solution. While it’s easy to focus solely on aesthetics and content during this process, you must not overlook the critical role of Search Engine Optimization (SEO). The right website redesign strategy is vital to maintaining, if not improving, your site’s performance in search engine results pages (SERPs) after the refresh. Neglecting this can lead to decreased organic SEO performance, negating any gains you hoped to achieve.
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In today’s digital world, where smartphones and tablets dominate, mobile optimization is no longer just an added benefit—it’s a critical component of a successful online presence. Ensuring that your website is mobile-friendly not only enhances user experience but also boosts your search engine rankings and ultimately drives business growth. In this blog, we’ll explore why mobile optimization is essential for businesses of all sizes and industries.
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Social media marketing has become an essential tool for small businesses and entrepreneurs. Whether you’re aiming to grow brand awareness or engage directly with your audience, a strategic approach to social media can offer a significant competitive advantage. This guide covers effective tactics and insights to boost your social media efforts, whether you’re just starting or looking to refine an existing strategy.
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Building a website can be a daunting task for small business owners who are unfamiliar with web development. From choosing the right platform to ensuring the site is user-friendly and optimized for search engines, there are many factors to consider. A well-crafted website can be a powerful tool for attracting customers, generating leads, and showcasing what your business has to offer. To help simplify the process, here are key steps to guide you through building a strong online presence.
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Web design has come a long way since the 1990s, when the internet was still new. Websites back then were simple and text-heavy, often featuring basic layouts with little to no interactivity. These early sites were built using plain HTML, with hyperlinks as the primary means of navigation.
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Maintaining a high-performance website requires ongoing commitment and consistent attention. In 2024, the idea of “set it and forget it” is outdated. For many businesses, a website acts as the primary interface for potential customers, and neglecting this crucial asset can lead to decreased engagement, lost sales, and a tarnished brand reputation.
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A website is more than just a digital business card—it’s a key tool for growing your brand, generating leads, and engaging customers. However, not all websites are built the same. Off-the-shelf solutions may be convenient but often lack the flexibility and scalability to meet the unique needs of your business.
Custom website development offers a tailored approach, designed specifically for your goals, allowing you to stand out and deliver a better user experience. If you’re looking for a truly unique digital presence, Smashing Pixels can help you achieve that with a custom-built website.
Read full article - https://smashingpixels.ca/top-benefits-of-custom-website-development-for-business-growth-and-success/ -
Your website is the digital face of your business, often making the first impression on potential customers. But as technology and customer expectations evolve, so must your website. Regular website updates are essential to ensure your site remains visually appealing, fully functional, and competitive in search engine rankings. Without consistent updates, your site may fall behind, leading to broken elements, security vulnerabilities, and reduced visibility. In this blog, we’ll explore why routine updates are so important and how they can benefit your business.
Full Article Here
https://smashingpixels.ca/why-regular-website-updates-are-crucial-for-your-business-success/ -
Peep is an entrepreneur and a conversion optimization junkie. He runs a unique conversion optimization marketing agency called Markitekt (where they make existing sites better and build new conversion optimized websites) + several niche internet businesses like T1Q and others.
Peep also runs training and workshops on conversion optimization and internet marketing, consult businesses in need and plan the architecture of websites that sell.
Markitekt: http://www.markitekt.com/
Conversion XL: http://conversionxl.com/ -
Trevor Cherewka ran into Jay Baer at Mesh Marketing (http://mesh13.meshconference.com) in Toronto.
They chatted about Social Media and all the myths that are out there. They laughed, they cried and in the end Jay shared 3 Social Media Myths that need to be busted ASAP.
Social Media Ubiquity - Do you really need to be everywhere?
Social ROI - Who says it can't be measured?
To Ignore or not to Ignore the Haters - That is the question.
"It was a pleasure to finally meet Jay Baer in person. He totally rocked the stage sharing great insight why Smart Marketing is about Help not Hype." ~ Trevor Cherewka
Go to http://www.convinceandconvert.com/ and be inspired by Jay's blog. -
ABOUT MARK EVANS
I work with fast-growing and entrepreneurial companies ready to jump-start their marketing efforts. My strength is delivering “foundational” services that establish a company’s marketing efforts: from core messaging and brand positioning to marketing strategies and content marketing. -
@Mouselink is the internet handle of the New-York-based author, teacher, public speaker and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact our society, communities, businesses, schools, and us as individuals.
This approach is sometimes referred to as “futurism.” - Se mer
