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I recently passed the milestone of having 40,000 students which is just incredible! To have educated that many small business owners over the last decade has been such a gift and we are growing faster than we ever have before.
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At the end of 2024, I was averaging adding 1000 students a month and today I’m sharing what I’ve been doing that you may not be that I think is making all of the difference. This isn’t some magic formula that will give you the same results as me. Ultimately, this is a combination of mindset, strategy, and systems that I’ve refined over many years and these are the things I think are actually moving the needle.
Episode Highlights
The One Mindset Shift I Made to Be Hyper-Consistent. [0:01:53]
How to Eradicate the Fear of Failure. [0:06:46]
The Biggest Opportunity to Accelerate Growth. [0:10:46]
Leveraging Support. [0:17:12]
The Power of Repetition. [0:22:44]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Imagine accomplishing a year’s worth of goals in just 12 weeks. That’s what I’m doing here at Boss Project and today I’m going to share my game plan with you! I want you to think of the concept of the 12-week year as a period of focused sprints rather than annual plans. This approach creates urgency and focus and allows you to see what’s coming in a tangible way.
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A little while ago, I felt demotivated when it came to goal setting because a lot of the time, I either overpromised and underdelivered or simply couldn’t control the outcome of the goals anyway. When I decided to stop setting goals and instead view things as experiments, focusing exclusively on the process, I found approaching business fun, exciting, and challenging without the pressure of wins and failures. After hearing how successful other businesses have been when implementing this technique, I wanted to try it out and document the process for you to see and I think January is the perfect time to start fresh!
Episode Highlights
The Power of the 12-Week Year. [0:08:30]
How I Implemented the 12-Week Year in My Business. [0:16:29]
My Focus for the Upcoming 12-Week Sprint. [0:19:30]
How Am I Managing My Time? [0:28:24]
Starting Your 12-Week Year. [0:31:08]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
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Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m going to show you how to make offers so irresistible that customers won’t need convincing. Let’s get into it!
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Episode Highlights:
Why Perception Really Is Everything & How to Use It to Your Advantage [0:00:54]
Making the Value Obvious Every Time [0:07:14]
The Easiest Way to Make Your Offer Accessible [0:24:30]
Communicating Your Value Through ROI [0:32:23]
How to Get the Price Right [0:42:50]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the world.
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There was no reason why I decided it should be $29, it was just a number I was going to try and it has worked so well that I’ve never changed it! If you have ever felt that a low-priced product could never generate real income, I’m confident that this story is going to prove you wrong. Let’s dive in!
Episode Highlights
The Most Important Thing to Address When Creating a Digital Product [0:03:24]
What Was Trello for Business? [0:14:13]
Why Selling an Entry-Point Digital Product Should Be Easy. [0:20:03]
The Best Way to Market Your Product. [0:25:54]
Consistency, As Always, is Key! [0:33:00]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like I had switched from having one boss to having many bosses!
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I made a good living running an agency. I built that into a multi-six-figure business. But with THIS business, I have been able to bring home multiple millions of dollars in revenue. It has completely changed my life and my financial future. I’m super glad I started it so long ago! If you’re sitting here wondering if this is something you should be doing, the answer is probably yes. It allows you to take control and to grow in ways you never thought were possible.
Episode Highlights
How Digital Products Changed Everything for Me and My Team [0:06:58]
Why The Digital Product Industry is Growing More Rapidly Than Ever Before [0:12:29]
The Offers I’ve Built Since I Started [0:15:59]
How to Avoid the Biggest Mistake People Are Making [0:18:18]
Launching Your Digital Product in Just One Day [0:20:38]
Where So Many People Go Wrong (And How to Make Sure You Don’t Follow Them) [0:27:41]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you.
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One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything and put it all out there which makes things look scattered and confusing. When people are passionate about their ideas, choosing can feel like abandoning other ideas. I want you to reframe it: when you choose an idea, you are simply prioritizing one now but that doesn’t mean that those other things won’t come in time. At the end of this episode, you’re going to have a framework to choose an idea and take it from concept to execution.
Episode Highlights
Putting All Your Ideas Down on Paper [0:02:40]
Narrowing Your List of Ideas Down [0:06:13]
Testing Your Idea with Presale [0:11:30]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to building trust, driving sales, and setting up future success.
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Whether you're reworking an existing offer or brainstorming a new one, I’ll help you simplify your solution, focus on small but impactful wins, and avoid the overwhelm-trap that most creators fall into! This episode is your guide to creating offers that sell and position your business for long-term growth. Remember, the goal is to make your solutions so simple and immediate that clients can’t help but say, “Oh my gosh, this works!”
Episode Highlights
The Quick Win Test: How Fast Does It Work? [0:02:14]
How Instant Results Lead to Instant Trust. [0:05:51]
Why it’s the Simplest Tools that Deliver the Most Impact. [0:12:52]
Indoctrinating Someone into Your Way of Thinking. [0:16:15]
Brainstorming Without Judgment, Then Filtering Out the Band-Aids. [0:22:06]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There’s something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it!
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Episode Highlights
How to Leverage AI to Research a Brand Deal [0:05:24]
How to Interact with AI to Optimize Your Results [0:12:32]
Getting Third-Party Perspective Through AI [0:20:45]
Mistakes to Avoid When Using AI to Communicate [0:25:37]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if necessary.
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Episode Highlights
Learning How to Seek Support [0:18:23]
Dreaming Up a Business That Runs on Its Own [0:30:03]
The Absolute First Step You've Got to Take [0:34:40]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!
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Episode Highlights
You’re Likely Already Doing Pre-Sales [0:02:22]
What is Pre-Sales and How Can it Benefit You? [0:03:45]
A Simple Strategy to Get You Started [0:16:16]
Where to Start On the Problem of Pricing [0:23:16]
Remove Commitment From Low-Priced Digital Products [0:27:53]
The Worst Case Scenario and Why You Should Act Now! [0:32:30]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital products to get more leads and sales. And we’re talking about how to do this while NOT getting caught in the weeds of flashy marketing strategies. Tuning in, you’ll find out how to attract leads AND get paid in the process.
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Episode Highlights
Why the Profit from Your First Sale Isn’t Everything [0:11:28]
Using a Digital Product to Attract the Right People [0:15:01]
Paid Offers Versus Free Lead Magnets [0:21:20]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a business TODAY if I had absolutely no existing audience. It’s about showing up and making yourself visible. We’re talking about growing a community of real relationships and emphasizing community over chasing vanity numbers.
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Episode Highlights
How to Utilize a Digital Product to Convert Strangers to Buyers [0:14:11]
How to Build an Audience You Can Sell to in 2024 [0:16:57]
Leveraging Digital Products to Build Your Audience [0:22:05]
The Best Way to Communicate with Your Followers Directly [0:29:41]
The Biggest Mistake that People Are Making [0:33:47]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans and my predictions for 2025.
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Originally, I wasn’t planning to share my plans for the coming year. Even though it can be tough to know what to share as someone who teaches other business owners to do what I do, I’m sharing this because I know this is going to work. I want to make sure that you have these reminders in front of you. You don’t need to make radical changes to your plans. But these ideas are truly what makes businesses in this industry scale.
Episode Highlights
How I’ve Added Nearly 10,000 New Subscribers to My Email List in Just 6 Months [0:04:31]
Press and Social Media Magic We Saw in 2024 [0:06:25]
The One Thing That Made Me Proudest This Year [0:08:34]
Why I’m Doubling Down on My Front-Of-Funnel [0:10:30]
Two Ways to Prioritize Growth in 2025 [0:11:25]
What I’m Going to Work Hardest on Improving [0:15:14]
My Top Predictions for the Industry’s Future [0:18:30]
What You Absolutely Have to Do to See Growth in 2025 [0:21:26]
The Thing That Your Success Actually Depends On [0:24:44]
Why You Can’t Possibly Predict Everything and That’s Okay! [0:26:16]
How Digital Product Jumpstart Builds Your Audience and Boosts Conversions [0:28:28]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all the things we've done, all the things we would do differently, and maybe even some things we regretted along the way.
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When I sat down to reflect on the past year, I felt a deep need to remember. To revisit lessons I’d learned before but was reminded of in new, impactful ways this year. These are lessons that aren’t just for me – they’re for all of us. Today, I’m sharing these reminders with you because I believe they can help guide your own journey. They offer a little more ease, a little more grace, and a little more peace of mind. So, as we move forward together in this crazy world, know that you’re not alone. We’re all in it together, figuring it out, one step at a time!
Episode Highlights
Less is More [0:01:26]
The Power of Pre-Selling [0:05:06]
Building an Offer Ecosystem and Customer Journey [0:07:32]
Why Focusing on One Platform Can Transform Your Visibility [0:11:09]
Remember that Selling is Serving [0:13:49]
Why AI is Critical for Long-Term Growth [0:19:19]
What Giving 100% Really Means [0:22:21]
It’s Time To Change Your Mindset [0:25:18]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only path to success, and that belief might be exactly what’s holding you back. Today, I unpack the one question that will determine whether you’ll successfully transition to a full-time living with digital products without sacrificing your life along the way.
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Episode Highlights
The One Non-Negotiable Question You Have to Sit With [0:00:50]
What Truly Changes When You Realize What You Don’t Have to Sacrifice [0:07:32]
Aligning with Your Values by Identifying What is Truly Important [0:09:59]
Changing Your Limiting Beliefs to Make the Mindset Shift [0:15:40]
What it Looks Like to Find Balance [0:19:39]
Why You Absolutely Have to Build a Business in Alignment with Who You Are [0:24:05]
How I Made the Move to a Product-Based Business [0:26:15]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective!
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You’ll also get a sneak peek into my funnel plans for 2025, including my return to paid advertising and the surprising power of strategic downsells. Whether you’re just getting started or ready to refine your systems, this episode will help you leverage the best of live launching and automated funnels for a sustainable long-term growth strategy. Ready to transform your business? Tune in now to get the full scoop!
Episode Highlights
Why You Need Both Live Launches & Automated Funnels [0:00:29]
Use Your Live Launch To Build Your Funnel [0:13:43]
How to Get Leads on Autopilot [0:23:48]
My Strategy for 2025 [0:28:10]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want you to know that I get it! I have been there too. The past couple of months have been crazy for me as I’ve recovered from surgery, dealt with my dad’s stroke, and moved him to assisted living. I’ve barely been showing up online. But here’s the thing: coming back doesn’t have to feel impossible, and it doesn’t mean that you have to start from scratch. When you choose to walk away for a period of time, you don’t need to feel pressure to announce your departure or even announce that you’re coming back. Most people aren’t even aware that you’ve walked away at all!
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Today, I’m sharing exactly how I would return to social media after a hiatus and how I want to see you do it so that you can show up with confidence, consistency, and authenticity! Without guilt over thinking too! Instead of worrying about what other people think of your social media habits, I want this return to be entirely focused on you and how you’re building a new routine to help you show up consistently. My goal for this episode is to see you move forward, build momentum, and help you rediscover why you were online in the first place.
Episode Highlights
How to Enjoy the Work You’re Doing on Social Media [0:06:15]
Making Your Content Feel Authentic [0:12:58]
Caring Versus Self-Sacrificing [0:16:03]
How to Prioritize Your Life Over Your Work [0:20:11]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman Podcast. Known for her extraordinary achievement of increasing her income fivefold in just one year and building a multi-million-dollar company, Amira is an inspiring entrepreneur and coach dedicated to helping high-achieving women unlock even greater financial success and fulfillment.
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Together, we peel back the layers of high performance, uncovering the hidden struggles ambitious women often face despite their outward success. Amira shares powerful strategies to help you acknowledge these challenges and turn them into opportunities for radical transformation. Get ready to embrace your next breakthrough!
Episode Highlights
Amira’s Journey to Unstoppable [0:01:26]
Learning to Stop Running and Start Listening [0:06:10]
How to Get Leverage Over Yourself [0:14:29]
Building an Exquisite Life [0:35:15]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Could your neurodivergence be the key to unlocking your entrepreneurial superpower? Today I’m joined by Skye Waterson; a former academic-turned-coach, podcast host, and founder of Unconventional Organisation. Unconventional Organisation is an international ADHD support service that provides research-backed coaching programs for late-diagnosed professionals looking to go to the next level in their career without burnout.
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Skye’s journey began when she received an unexpected ADHD diagnosis during her PhD. Since then, she has dedicated her career to helping adults with ADHD manage their day-to-day lives with focus and balance through research-based strategies. In this episode, Skye shares insights into working from home as a business owner with ADHD and gives listeners practical strategies for approaching focus and productivity. Let’s dive in!
Episode Highlights
Addressing the Challenges ADHD Poses to Business Owners [0:03:57]
The 5-Step Focus Routine [0:08:59]
Hacks for Business Owners Juggling Lots of Tasks [0:14:47]
Tips for Setting Up an Ideal Work-from-Home Environment [0:17:39]
Creating Balance for an ADHD Brain [0:21:46]
How (and What) ‘Wins’ Can Keep You Motivated [0:25:35]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world. I want to help more people and cheer you on as you find success too. Your digital product should be a tool that magnetizes strangers who are your ideal customers. And you want to actually get paid to bring in qualified leads for your offers. In this episode, I’m diving into the digital products I’d avoid if I were starting fresh—and trust me, it’s not what you’d expect.
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Episode Highlights
Avoid This Common Beginner’s Mistake [0:02:32]
The Best Structure for Your Digital Product [0:04:22]
What Makes a Mini-Course Popular [0:09:13]
Why Choose a Low Price Instead of Offering it Free [0:12:13]
Our Longstanding, Successful Base Product [0:16:53]
Lean on the Power of Integration [0:20:03]
How to Level-Up Your Own Business [0:23:42]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. - Se mer
