Episoder
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Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Focused During Change, joins to talk about transferring a site from a project to a product — what that means to keep the site going after launch, where it most often fails, and how to streamline requests and set reasonable expectations for the future of the site.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 24: Maintain and Improve.
Show Notes:
David Hobbs Consulting
Website Product Management: Keeping Focused During Change, by David Hobbs
Website Migration Handbook, by David Hobbs
Change Request Flowchart
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Corey and Deane talk about the idea of a web operations framework.
Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Show Notes:
Meghan Casey (Do Better Content) The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey Managing Chaos, by Lisa Welchman A Project Guide to UX Design, by Russ Unger and Carolyn Chandler Designing content for headless, omnichannel, and personalisation — Session Series from Omnichannel X (Noz Urbina, Carrie Hane, Jeff Eaton, Cruce Saunders, Meghan Casey) “Talking to your boss (and grandboss) about content strategy” Amanda Costello, Confab -
Mangler du episoder?
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Corey and Deane talk about the concept of the “Nails List.”
Then, Bob Davidson, Director of Development at Blend Interactive, joins to talk about how to get your site ready for launch, what makes a good QA practitioner, the role of quality assurance and testing in the development process, and how to prep the site so it doesn’t fall over when exposed to the real world. We also spend a lot of time talking up Jenna Bonn, Blend’s QA Practice Manager.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Show Notes: Bob Davidson, Director of Development Bob Davidson on Optimizely World Coding with Bob - YouTube A Checklist Manifesto, by Atul Gawande Jenna Bonn, QA Practice Manager “The Happy Path” “Devs Watching the QA Process” - YouTube The Inmates Are Running the Asylum, by Alan Cooper -
Corey and Deane discuss an old migration project.
Then, Carrie Hane, Principal Digital Strategist at Sanity and co-author of Designing Connected Content, joins to talk about preparing content for site migration — how good content modeling helps set up a site for future success, the psychological side of migrations, and a few horror stories from Carrie and Deane. Carrie graciously insists this is not the most depressing episode yet.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 21: Populate and Migrate the Content.
Show Notes:
Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, by Carrie Hane and Mike Atherton Sanity Tanzen Consulting Blog “Words, Links, and Centrality: Evaluating 17 Years of Gadgetopia Content” - Deane Barker “Content Migration Isn't Like Moving Day” - David Hobbs Real World Content Modeling: A Field Guide to CMS Features and Architecture, by Deane Barker Content Design, by Sarah Winters -
Corey and Deane discuss a high-level philosophy of back-end development.
Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 20: Implement the Back-end Functionality.
Show Notes:
David Knipe’s Blog — david-tec.com Optimizely "Empathy: Content Strategy's Hidden Deliverable" - CS Forum 2012 “Yak Shaving Day” — Ren and Stimpy -
Corey and Deane talk about how front-end development has evolved past the early days, when it was largely seen as a simple layer on top of more complex back-end development, into something that’s as complicated and important as ever.
Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached, from the sheer number of devices each design must account for to the impact of those living with permanent and temporary disabilities. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 19: Implement the Design.
Show Notes:
Ethan Marcotte Autogram Responsive Web Design Responsive Design: Patterns and Principles “Responsive Web Design” — Ethan Marcotte, A List Apart “A Dao of Web Design” — John Allsopp, A List Apart Chris Coyier “The WebAIM Million” - WebAIM Frank Chimero “The Boston Globe” — Responsive Web Design Podcast Dive into Accessibility — Mark Pilgrim “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” — Antoine de Saint-Exupéry -
Corey and Deane discuss what clients should look for when selecting an implementation partner.
Then, Tony Byrne, co-author of The Right Way to Select Technology and President of Real Story Group, joins to talk through the implementation partner selection process, including common mistakes, the value of domain knowledge, and how most projects should focus on technology first.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 18: Select an Integration Partner.
Show Notes:
Tony Byrne (@TonyByrne) The Right Way to Select Technology Real Story Group Episode 16: Select a Content Management System (w/Cathy McKnight) -
Corey asks Deane a brutally honest question: as non-developers, why should we care about hosting at all?
Then, Elias Lundmark, product manager for cloud hosting at Optimizely, joins us to talk about website hosting in common terms — cloud versus on-premises, the reality (and politics) of “five 9s,” and the things you need to understand before choosing a hosting provider or vendor offering.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 17: Plan for Hosting.
Show Notes:
Elias Lundmark — Optimizely World Optimizely Hosting -
Corey and Deane talk about a Donald Rumsfeld quote, and about the concept of “unknown unknowns.”
Then, Cathy McKnight, Chief Problem Solver and lead analyst for The Content Advisory, joins us to talk about selecting a content management system — the process for choosing a system, how a CMS selection analyst can help keep vendors honest, and what to do if you’re selecting on your own.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 16: Select a Content Management System.
Show Notes:
Uncharted Journeys The Content Advisory Articles by Cathy McKnight from The Content Advisory -
Corey and Deane discuss the three parts of selecting a CMS: requirements, tool, and development team.
Then, Joe Kepley, chief technical officer at Blend Interactive, joins us to discuss the world of translating design and IA into code within a content management system — including balancing groundbreaking design with realistic engineering — and the need to tie high-level project goals into the real nuts and bolts of code.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 15: Determine System Requirements.
Show Notes:
Joe Kepley (@joekepley) Blend Interactive -
Corey and Deane discuss the four major parts of a content model — pages, blocks, aggregations, and integrations.
Then, Greg Dunlap, Director of Strategy at Lullabot, joins us to define a web integration, discuss the finer details of development risks and runtime risks — as well as real-time vs scheduled data — and praise the efficiency of using Google Docs as a workflow tool. Corey and Greg give Deane a music lesson, too.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 14: Know Your Integrations.
Show Notes:
Greg Dunlap (@gregddunlap) Lullabot “Making Things Real” — Confab 2017 Drupal 8's configuration management system Web Content Delivery Systems This Must Be the Place — A podcast about communities and the people who build, support, and live in them You Should Write a Book — Katel LeDû & Lisa Maria Marquis Black Marks on Wood Pulp — Corey’s music newsletter -
Corey asks Deane about his ideal web design, and Deane talks about how CSS ruined the web. (He’s kidding, mostly.)
Then, Sam Otis, lead designer at Blend Interactive and designer of The Web Project Guide, joins us to talk about his history in design — from Flash to responsive web design, what young designers need to know about the web, and what he wishes clients would stop doing.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 13: Develop the Graphic and Interface Design.
Show Notes:
Sam Otis (@sam_otis) verysamish Instagram — @verysamish “Responsive Web Design” — Eathan Marcotte, A List Apart -
Corey and Deane talk briefly about how hard it is to run a conference.
Then, Sarah Winters, founder of Content Design London and author of Content Design, joins to discuss the difference between content design and content strategy, writing and designing for accessibility, and the work it takes to turn a big ship toward lasting content change.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 12: Write for People and Machines.
Show Notes:
Sarah Winters (@escmum) Content Design London (Twitter: @ContentDesignLN) Content Design, by Sarah Winters “Always Bet on Text,” by graydon2 Microsoft — Inclusive Design Lisa Moore GOV.UK “Alpha is for learning, beta is for doing,” by Hinrich von Haaren Dive Into Accessibilty (PDF), by Mark Pilgrim -
Corey and Deane chat about the first time they realized they really liked content modeling, and how modeling is the hidden language of content.
Then, Jeff Eaton, partner at Autogram, joins to define content modeling, the concept of content reuse (and its many issues), and the balance between philosophical modeling and actually doing the work in spreadsheets.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 11: Model Your Content.
Show Notes:
Jeff Eaton (@eaton) Eaton.fyi Autogram Planning Beyond the Page,” a short talk for Digital Services Georgia The Battle for the Body Field,” A List Apart Grady Booch Unified Modeling Language Structured Writing, by Mark Baker Brindlewood Bay -
Corey and Deane chat about Information Architecture for the World Wide Web — ”The Polar Bear Book” — and then our experiences with information organization in real life.
Then, Lisa Maria Marquis, author of Everyday Information Architecture and You Should Write a Book, joins to discuss how to frame information architecture for those who aren’t web people, the hidden biases in organizing content, and a bit about why you should write your own book. (We also take a critical look at Lisa Maria’s bookshelf.)
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 10: Organize Your Content.
Show Notes and Further Discussion:
Lisa Maria Marquis (@redsesame) Everyday Information Architecture You Should Write a Book The Future Is Like Pie A Book Apart Information Architecture for the Web and Beyond, by Louis Rosenfeld, Peter Morville, and Jorge Arango A Perfect Mess, by David H. Freedman and Eric Abrahamson -
Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls.
Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 9: Develop a Strategy for Your Content.
Show Notes:
Kristina Halvorson (@halvorson) Brain Traffic Confab Button Content Strategy for the Web — Kristina Halvorson and Melissa Rach The Content Strategy Toolkit — Meghan Casey Brain Traffic’s content strategy quad Managing Chaos — Lisa Welchman Top Tasks: A How-to Guide — Gerry McGovern Content Maturity Model — Rahel Anne Bailie Leading Content Design — Rachel McConnell -
Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s.
Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 8: Gather Insights From Your Metrics.
Show Notes:
Jon Crowley (@joncrowley) Diamond Marketing “Your Funnel Isn’t a Journey: Data vs. Insights” — Design/Content 2016 A Benign Conspiracy -
Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota.
Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 7: Know Your Content.
Show Notes:
Paula Land (@plland) Strategic Content, LLC The Content Inventory and Audit Handbook from XML Press The Content Strategy Term of the Week: "Content Inventory" from The Language of Content Strategy “Blend’s Karla Santi Named South Dakota’s Small Business Person of the Year” from Blend Interactive -
Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge.
Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 6: Identify Outcomes and Expectations.
Show Notes:
David Gammel (@davidgammel) McKinley Advisors McKinley Advisors posts by C. David Gammel Online and On Mission: Practical Web Strategy for Breakthrough Results — C. David Gammel Maximum Engagement — C. David Gammel “Domain Knowledge: What You Need – Or Don’t Need – To Know” — Eating Elephant -
Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases sales (and helps create a website that fulfills the users’ expectations).
Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about research and interviewing the people who will visit your site — how to frame your interviews, how to incentivize your interviewees, and the difference between researching assumptions versus learning about user behaviors.
The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.
Read Chapter 5: Identify Your Audiences.
Show Notes:
Erika Hall (@mulegirl) Mule Design Just Enough Research — Erika Hall Conversational Design — Erika Hall Availability Bias “Hello, and Thanks for All the Fish” — Mule Design on Medium The Hitchhiker’s Guide to the Galaxy — Douglas Adams Publication Bias - Se mer
